MAGAZINE
JULY 2020
Scarlet’s Bakery Maintaining Its Mission Despite Coronavirus
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BAKING THE WORLD A BETTER PLACE: SCARLET’S BAKERY MAINTAINING ITS MISSION DESPITE CORONAVIRUS
Rachelle Starr is not a lifetime Louisvillian, but through her efforts over the years, she has had a profound impact on many of the city’s residents. The individuals who have personally benefited from Starr’s work are not the wealthy or the well-connected. Many of them have been hidden in a world of trauma and trafficking. Starr’s work to create Scarlet Hope and Scarlet’s Bakery has provided a new start for numerous Kentuckiana women who have determined that adult entertainment is not where they want to spend their lives.
7 A Letter From City Leaders 9 Behind the Curtain: StageOne
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22 Tips for Graduates Entering the Job Market
25 Love Your People: A Closer Look at
Family Theatre Director Andrew Harris Talks Organizational Impact on Local Youth
St. Matthews-Based Hope Scarves
27 Mind Over Matter: Dr. Dave
14 Baking the World a Better Place:
Schroerlucke Launches Mental Performance Consultancy
Scarlet’s Bakery Maintaining Its Mission Despite Coronavirus
18 Healthy Living: Eating Seasonally & Sourcing Locally
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A LETTER FROM CITY LEADERS The Covid-19 pandemic shutdown has been difficult and challenging for everyone. Suddenly, without much warning, each of us were required to make radical and unexpected changes to our life and lifestyle. Your government officials and city leaders were not exempt. By your social distancing and quarantining, as requested by state health agencies, you have helped to save thousands of lives across our great state and in our hometown community. While most folks were staying home – staying safe, as recommended, the City of St. Matthews leaders continued to work safely to ensure that your city services went uninterrupted, maintaining the high standard you, as our citizen, and visitors, expect and deserve. Like a closed flower, our community is beginning, and will continue, to open in the light of the new normal. State Government and health officials are working diligently in developing plans to balance the need to protect the public, in this ongoing pandemic of Covid-19, while supporting the economic health of all citizens. As this gentle unfolding occurs, various aspects of community life have begun
to bloom again, such as the reopening of supportive medical services, retail, restaurants, fitness centers, youth sports, and the welcomed accessibility to visit barber shops and hair salons. Over these recent months, many businesses and organizations in St. Matthews have experienced a negative economic impact. Many businesses, not in the category of essential services, were temporarily closed in an effort to combat the Covid-19 pandemic and reluctantly forced to lay off employees. These companies, like our city residents, have made a financial investment in our community. Gratefully some businesses found creative ways to continue providing services to you during these past and trying months. Now, as businesses begin to reopen, following the Commonwealth of Kentucky guidelines, let us together extend a welcome back, as a way of expressing our thanks, for their efforts and ongoing commitment to our community, by rallying our support for them. Please look for opportunities to utilize our local service providers and merchants whenever possible. In doing so, we help each other, as well as our great city. StMatthewsMag.com / JULY 2020 / ST. MATTHEWS MAGAZINE / 7
Know that your City of St. Matthews leaders look forward to seeing everyone enjoying safely the many features of our wonderful city, and welcome back our friends and visitors. As we each step out into our community, during this time of wait for a Covid-19 vaccine, let us all take steps together to keep each other safe while being a good neighbor. As city leaders we encourage and thank you for wearing your face mask while out in public. It shows your concern for the safety of others. Wearing a mask is not easy and can be uncomfortable, but it is a lifesaving effort and shows your compassion for those who may have underlying health issues; those who are most vulnerable. What has transpired in our world and community over these past months has been shocking and eye-opening, but as Governor Beshear continually assures us, ‘We will get through this,… We will get through this together.” Each day is a gift, as it is called the present, and it is our belief that the future looks bright and promising, as we all, in our hearts, are citizens of our very special community we call home, …. St. Matthews.
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BEHIND THE CURTAIN STAGEONE FAMILY THEATRE DIRECTOR ANDREW HARRIS TALKS ORGANIZATIONAL IMPACT ON LOCAL YOUTH Writer / Carrie Vittitoe Photographer / Bruce Hardin (Blue Harvest Photography)
“It was horrible. I sounded more like I was strangling a cat than singing notes,” he says.
Andrew Harris has been a fixture at StageOne Family Theatre for nearly two decades, but his start in theater as a teenager isn’t what you might imagine. He wasn’t the kid who, from an early age, dreamed of breaking box office records as a theatrical success.
As he left that audition, without being cast in a part, he was angry, not because he didn’t make it but because he didn’t know what he was doing.
“I was a kid who found theater by accident,” he says. Although his mom encouraged him to join the local community theater’s children program in Oak Ridge, Tennessee where he grew up, he showed no interest. “When I was about 14-years-old, some friends of mine got in a play, and they got to miss school to perform,” he says. “I thought to myself, ‘I like missing school. I should get involved in this.’” He went to his first audition completely unprepared, and when he was asked to sing [since it was a musical], he picked “Amazing Grace,” which is a challenging song for even the best vocalists.
“I couldn’t handle failure. I couldn’t handle the not-knowing,” Harris says. Determined, he returned to the next audition a little more prepared. He knew that it was not a musical, and he wouldn’t be expected to sing. However, he did not have a monologue prepared. Although a kid handed him an excerpt from T. S. Eliot’s “Old Possum’s Book of Practical Cats” to help, Harris stumbled through it and then stormed out. Fortunately, he says a man who had seen him at both auditions offered him the opportunity to work on the lights for the show. Harris’s response to him was, “Do I get to miss school?” When the gentleman answered yes, Harris signed up. He was very prepared for the next audition of “Treasure Island” with his monologue and pirate voice ready, and he was cast as a JULY 2020
pirate in the play. That determination and stamina served Harris well when he became a teenager and developed a summer theater camp for kids with a friend. While he intended to become an actor, he continued teaching because he didn’t want anyone to find theater in the way that he did. His first full-time job after graduating from the University of Tennessee-Chattanooga was instructing teachers how to use theater in their classrooms. That focus on education is what brought him to StageOne, where he was originally the education director. He liked the fact that education has always been the core of what StageOne does, which is different from a theater that also does education. Most people think of StageOne as the performances it does at Kentucky Performing Arts, but it also has robust in-school programming. Not only do StageOne staff come to the classrooms to instruct students, they meet with teachers individually to collaborate on how to connect theater to what the teacher is actually teaching students, learning what
their goals and objectives are. “We custom-design that programming so it’s not one-size-fits-all,” he says. “Instructional time is incredibly important so it’s important we design programs that enhance their instructional time.” StageOne also has a wide range of summer camp programming, the goal of which is to help kids develop life skills such as listening to others and collaborating. While some of them may go on to pursue theater professionally, most of them will grow, learn, enjoy theater and be the future generation of audience members. Through his many years at StageOne, Harris has seen producing artistic directors come and go as well as structural changes for the organization. In 2007, StageOne and the former Music Theater of Louisville combined to form a hybrid entity for a number of years. It was at this time that Harris became associate artistic director
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while still filling the role of education director, which he did for a number of years. Since the departure of Idris Goodwin, Harris has been serving as interim producing artistic director. “As my wife jokingly called it, the iPad,” he says. His responsibilities are varied and include identifying talent, hiring actors, directing several shows and guest relations. “It’s also season selection. I’m constantly looking at what are the trends in theater for young audiences,” he says. He explains that while some theaters break artistic and business responsibilities into two tracts, StageOne and other companies that follow a producing artistic director model, a single executive “who is responsible for both the artistic vision and programming as well as maintaining, supporting, and supporting the business aspect [marketing, public relations, etc.],” he says. A huge shift in the industry came in 2010 when the economy bottomed out. StageOne used to do six or seven shows per season, but it scaled back to four shows per season with extended runs. “We had a comparable amount of performances,” he says. It also made the decision to retire the Music Theater of Louisville brand. At this time, StageOne developed Play It Forward, a ticket underwriting program to provide free tickets to schools and students that struggle. Harris says the company made changes to ensure it could meet its business costs, but it asked the public to help support kids. “It’s a program that continues today. We work tirelessly to remove barriers,” he says. When planning for upcoming seasons, StageOne works to ensure it is providing shows that children want to see as well as shows that teachers and parents choose to come to. It strives to find a balance between plays that are well-loved or recognizable favorites and those that have important messages. Its show “LawBreakers: A Fast
and Furious History of Women’s Suffrage” by Diana Grisanti was one that StageOne commissioned. “Most school audiences aren’t going, ‘Yeah, let’s go to the suffrage play.’ But it’s an incredibly important story that resonates,” he says. “It is still very relevant.” Harris is excited by the next season of shows, which he says is focused on love, acceptance, words and community and is what he is calling “Our Season of What Matters.” Although StageOne is beloved by children and families, and many people have wonderful memories of their own childhood experiences at shows or education programming, StageOne isn’t only for children and families. “Whether you have kids or are just young at heart,” he says. “If you come see the work that we do, you’re going to be engaged. If you come play with us, you won’t be disappointed.” When Harris is not crafting shows and educational opportunities at StageOne, he is spending time at home with his wife, Clara, who is a professional actress and playwright, their son, Flynn, and their dog, Copper. JULY 2020
They enjoy camping and have had great experiences out west at the Grand Canyon and Zion National Park. His son has even convinced him to begin martial arts. “He looked at me one day and said, ‘Dad, no offense, but you’re kind of fat and out of shape, and I’m afraid you’re gonna die,” Harris says. In the years since Harris began martial arts, he has caught up in rank with his son in a shared experience they both love. StageOne Family Theatre is located at 315 W Market St in Louisville. For more information, visit them online at stageone. org or give them a call at 502-498-2436.
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Scarlet’s Bakery Maintaining Its Mission Despite Coronavirus Writer / Carrie Vittitoe Photographer / Bruce Hardin (Blue Harvest Photography)
Rachelle Starr is not a lifetime Louisvillian, but through her efforts over the years, she has had a profound impact on many of the city’s residents. The individuals who have personally benefited from Starr’s work are not the wealthy or the well-connected. Many of them have been hidden in a world of trauma and trafficking. Starr’s work to create Scarlet Hope and Scarlet’s Bakery has provided a new start for numerous Kentuckiana women who have determined that adult entertainment is not where they want to spend their lives.
The Beginnings When Rachelle’s husband, Josh, transitioned from the corporate world to
nonprofit work in 2006, they moved to Southern Indiana from Clearwater, Florida (and eventually crossed the bridge to live in the Clifton neighborhood in 2011). Starr’s background was in advertising and marketing, not social work. “When I moved up here, I wanted a purpose for my life,” she says. “I really wanted to help people.” She grew up in a Christian home with a pastor for a father, so acts of service and compassion had been instilled in her from a young age.
they were charity. We were truly coming to share the love of Christ and provide opportunities if anyone wanted that. She says she realized how much a meal to the women was both physical and relational nourishment. Many of them rarely sat and ate a home-cooked meal in friendship. Starr says that within six months of visiting the first adult entertainment establishment, she was invited to bring a meal to another one. “Honestly, we’ve been invited to all of them over the course of 12 years,” she says.
She began visiting adult entertainment venues in 2007 and bringing a meal to share. Rachelle and Josh created Scarlet Hope as an official nonprofit in 2009. While they wanted to continue providing meals, Rachelle also “I didn’t know how they were going to receive us, how they were going to perceive dreamed of creating a business that offered second-chance employment for women, what we were doing,” she says. “We didn’t want to be like we pitied anybody or felt like particularly for those who had legal troubles. JULY 2020
“When somebody has a criminal background, it is very difficult to get a job that they’re going to be able to support their family at. I wanted to be able to provide a transitional job opportunity for them,” she says. While making a meal was helpful, Rachelle felt there was more that could be done. Getting Scarlet’s Bakery to come to fruition was not a quick-andeasy accomplishment. Rachelle unsuccessfully went to the Scarlet Hope board in 2010 and 2012, but she says the timing, people and money didn’t line up until 2014. In December 2015, the first Scarlet’s Bakery location in the Shelby Park neighborhood opened.
How COVID-19 Changed Scarlet’s Bakery Because the Shelby Park venture was going so well, in March 2019 the bakery opened a retail outlet in St. Matthews, which included a coffee and dessert bar. While it was exciting to launch this new space, it meant more stress and logistical challenges since everything that was sold at the St. Matthews shop was made at the Shelby Park location where the program is housed. Rachelle says breaking into the St. Matthews market was difficult due to the high level of competition. When COVID-19 hit in March 2020, “We were still trying to break even [in St. Matthews]. We were still not where we needed to be,” Rachelle says. The overhead was high, and the cafe didn’t have the infrastructure to offer drive-thru service. Even though Rachelle created a bakery task force to help her utilize all of the nonprofit’s resources in the most efficient and responsible way, as the quarantine lasted longer, she and her team realized the St. Matthews location would have to close.
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Eventually, it became necessary to also close the Shelby Park location’s cafe. “We’re a nonprofit business, and we’re going to figure out a way, but in this current season, it’s not going to be in retail,” Rachelle says. Prior to the pandemic, Rachelle and her team had looked into e-commerce, which has now become the way to carry on after the retail closings. Scarlet’s Bakery is currently selling three kinds of cookie mixes, which individuals can order online and bake in their own kitchens. Even without the pandemic, there are a couple benefits to e-commerce. “It cuts down on a lot of waste, and you can extend your market,” Rachelle says. Customers can now go to scarletsbakery. org to purchase either chocolate chip cookie mix, Keto pancake mix or lactation cookie mix. Rachelle says they have offered these
options in three distinct niches to see what sells well and what doesn’t. They are offering free shipping and buy one, get one free to encourage sales. Even though the offerings of Scarlet’s Bakery have changed as a result of COVID-19, the mission hasn’t. “We don’t just provide jobs. We provide what I call holistic, trauma-informed programming,” Rachelle says, which includes life, job and soft skills, as well as case management. Fitness, financial and parenting classes are part of what Scarlet’s Bakery provides to its employees in the program. Since the bakery opened and programming began, it has been able to provide a job to 36 women. While retail and bakery associates were laid off as a result of the COVID-19 cafe closings, the participants in the program are still taking online classes and being paid. Scarlet’s Bakery gets referrals from agencies
and has an intake process for women who are interested in second-chance employment. Rachelle says there is an interview process as well as job-readiness assessments. “If they are not a good fit for our program or aren’t ready, we refer them to another program. We serve anyone and everyone who comes to us,” she says but notes that there are only 20 spots a year for the bakery positions. The program is a 12-month commitment for the women who are hired. Under normal circumstances, Scarlet’s Bakery would be preparing to interview its next round of applicants but due to social distancing, the application process is being postponed. “In October, we hope to bring in 10 new women,” Rachelle says. While COVID-19 has been immensely stressful for Rachelle, keeping the mission in mind has helped her stay focused. One of
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the things she has lost sleep over is feeling like she is letting down the bakery’s beloved customers who have been sad to see the retail spaces go. “I love our customers, and I’m thankful for their support, but we just can’t keep doing the same thing,” she says. In spite of the stress, Rachelle says one of her favorite things to talk about is the women who have successfully completed the Scarlet’s Bakery program and moved onto greater opportunities. “The very first woman to ever graduate our program got a scholarship to go to Sullivan University, and she graduated with a culinary arts degree,” she says. Another graduate got her radiology certificate from the University of Louisville. Another has started nursing school. Numerous local companies have partnered with Scarlet’s Bakery to offer internships to
women who have completed the program. In an effort that is as grassroots as it gets, Scarlet Hope is now a national organization with locations in Cincinnati, Ohio, Nashville, Tennessee, Reno, Nevada and Las Vegas, Nevada. The executive directors in these cities are former volunteers with Louisville’s Scarlet Hope who moved away. “Each one of them wanted to start similar work,” Rachelle says. While there are other Scarlet Hope locations, Louisville is the only one with a certified kitchen and bakery. Despite having legs in other cities, Rachelle is the primary fundraiser for the organization so she continues to spread the word about its mission both near and far. “About 30% of our bakery is supported through donations,” she says. COVID-19 has changed so much of what
JULY 2020
is normal for so many people, including Rachelle Star and her Scarlet’s Bakery colleagues, but what hasn’t changed is the motto behind the baked goods. “When people choose Scarlet’s Bakery, they are purchasing for a cause. We like to say we’re baking the world a better place,” she says.
Healthy Living
EATING SEASONALLY & SOURCING LOCALLY Writer / Meredith Iacocca . Photography Provided
When you think of your local Farmer’s Market, you probably don’t get as excited to go in the dead of winter than you would during the peak of summer. Fresh tomatoes! Sweet Corn! Peppers galore! Yes, the summer seasons of produce do provide us with some beautiful, tasty produce. But what about the rest of the year? We tend to forget that there still is delicious produce to be had all through the year. It’s easy to miss what’s close by and why it’s so important, maybe because we have the enormous privilege and ability to have almost any type of food all year round. Tropical fruit, avocados, berries, you name it. It is absolutely a privilege that not all countries have. But why does it matter to eat seasonally? It’s so much easier to just run to the store and grab what you need. Sourcing your food seasonally and locally, however, can have great nutritional and economic advantages.
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the avocados must be held at specific temperatures to encourage ripening so that they don’t over-ripen before they reach the consumer. That temperature control need also uses more energy. Also, thousands of gallons taken to support the avocado orchard in the first place can drain natural resources too. Now, I’m not suggesting we boycott avocados and never eat one again, but I want you to understand how much energy is put into one little fruit that we are so used to having available everywhere. It is extremely important to be conscious of the ‘How’ and ‘Where.’
a Rutabaga? How can turnips possibly taste yummy? Often, these nutrient-dense root vegetables can be easy replacements for more common ones like potatoes! I encourage you to simply google whatever new vegetable you want to try and you will be introduced to a slew of ideas of how to make them delicious. There are endless possibilities.
Along with trying new foods, foods that are grown in season and in healthy soil create a richer, more nutrient dense product. Often when we tune in to the seasonality of food, what is available is often exactly what we need to keep us healthy. Why do we eat Contrast the long and expensive journey of soups when we’re sick? It’s been suggested the healing properties of bone broth is one your avocado to food we have right in our of the reasons why we turn to soup. This is backyard. even more beneficial in the colder seasons In the Midwest, the winter is great especially when everyone around us has a cough or the flu. Eating nutrient dense foods is one of the for hearty root vegetables and rich greens. simplest ways to boost your body’s immune Often, we may feel too intimidated to buy more local produce in colder seasons because system and fight off illness. we may not know what do to with it or how to prepare it. What the heck can you do with Finally, what may be the most important
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TIPS FOR GRADUATES ENTERING THE JOB MARKET Writer / Elizabeth Shultz
than ever before.
than those who do not.
Today’s young adults face unprecedented challenges in starting their careers, given the rising cost of higher education, decreasing earning potential attached to a degree, and current difficulties related to the coronavirus outbreak. The job market reflects skyrocketing unemployment rates, uncertainty among employers, increasing reliance on remote connections, and the consideration of outbreak-related risks and hazards in the workplace - not to mention the ambiguity of online learning options, as colleges scramble to address social distancing requirements. What is a recent graduate to do?
How will various fields change? For example, in the field of child care and early education, many families are hesitant to send their children back to school. Many companies are hiring for in-home services, including tutor and nanny jobs.
Participate in online job fairs. More and more employers are offering this option. Even if you are not sure, it’s still a good idea to check it out. You never know when you might make a good connection.
POST-SECONDARY OPTIONS
Most colleges and universities are still considering their plans for instruction in the fall. Think about your school’s capability for remote learning. Do they have an established distance education program? What skills are required for successful online learning versus in-person education?
THE JOB MARKET
Remote interviews are a whole new ball game, but there are some skills that will always be needed regardless of how an interview takes place. Be on time. This means log in at least 15 minutes prior to the interview time. Find a quiet place in your home (never outside), free from distractions. Be aware of what is in your background. Dress professionally and Consider whether a given job will be reliable keep your cellular phone turned off. Have or essential. Some fields are booming prepared questions ready for the employer including health care, technology and the when it’s your turn. Include questions grocery business. Next, what are the new about training and potential for upward and emerging jobs? Each state publishes mobility. information quarterly regarding job numbers. Second-quarter data will provide Remote networking is becoming more some indications of which industries have and more impactful. Online presence, been hit the hardest, and which have gained. including social media posts, should Consider what new jobs or industries may be kept professional. Employers can, arise from these shifts. and often do, search for candidates on Google before extending job offers. Avoid Think about the increased need for software, posting overly political, racial or religious as we shift to an increasing number of comments, even on other people’s pages. remote options for connecting. Software Young people who have LinkedIn profiles sales jobs are booming. Information and are somewhat active usually enjoy technology jobs are in more demand now more attention from prospective employers Reconsider your major. The job market just took a catastrophic hit. Many employers are not reopening, and this will have long-lasting impacts across multiple industries. Remote work is changing the workforce, including the way jobs are performed and the skills employers will be looking for in candidates.
JULY 2020
Have a strong professional resume. As we shift from in-person networking to connecting remotely, this will help you stand out from the other candidates. It always pays to be ready when opportunity knocks.
GOOD HABITS
Focus on life skills. There is so much not taught in school that we need to learn, in order to function successfully in adulthood. For example, creating a budget and saving for the future is important. There are also many college-level extension and certificate programs at little or no cost, through services such as Coursera. Have some downtime? Try volunteering. This looks great on your resume, helps to make meaningful connections, and gives you an option for trying out a work situation before making a commitment. If you aren’t sure what the future holds, don’t worry. Many people are taking life day by day. During this time, it is important to practice good mental health. Uncertainty exacerbates the normal stress young people feel when establishing themselves. Connecting with a therapist can be helpful to mitigate negative emotions and keep you on track. There are many telehealth options to make therapy safe and convenient. It also helps to have a career counselor, coach or mentor to help walk you through your options.
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LOVE YOUR PEOPLE
A CLOS ER LO OK AT ST. M AT T HE W S - BA S E D HOPE S C A R V E S a community where people can share their stories. Community and owning your story has been a primary point of healing and connection for many people.
Writer / Christy Cates Photography Provided by Hope Scarves
“Love your people.” That was Lara MacGregor’s response when asked how she has been able to grow her nonprofit over the last eight years. When you meet her, she has a gracious intensity about her. She warmly defines loving her people as being vulnerable, showing up, and listening. She shares a lot about her life, but her narrative is honest, raw, and not another highlight reel. She doesn’t simply preach about loving her people — she embodies it. Having a conversation with Lara means that you are garnering her full attention. She is present, engaged, and her words are thoughtful and intentional. The entire concept of Hope Scarves is based on this level of thoughtfulness. Upon her breast cancer diagnosis in 2007, a friend of a friend gifted her a box of scarves with words of encouragement. That gift from a stranger is what sparked her to start Hope Scarves in her spare bedroom. Hope Scarves sends scarves and stories of hope from cancer survivors to cancer patients. The concept is two-fold, providing encouragement for someone who is facing cancer and creating
Hope Scarves grew out of Lara’s guest room into an office in St. Matthews, with over 1100 stories told and scarves sent to every state and to over 24 countries. In addition, Hope Scarves is also funding additional metastatic research that would otherwise not be possible. Metastatic cancer is a condition where the original tumor has spread to other parts of the body. Research is essential because survival rates are much lower in metastatic cases. Building this community has allowed Lara to share her story. Sharing her story and connecting with others is clearly her passion. When asked what drives her, Lara says “Connecting with people makes having metastatic cancer bearable. If I’m going to have cancer, get chemo, and have all the toxic side effects, at the very least, I want to bring meaning to this suffering. And bring comfort to others going through something similar.” Lara’s original cancer went into remission for several years, then it came back. The diagnosis of metastatic cancer has forced
her to redefine what hope means to her. Her message is no longer about her cancer journey, but how to live life over cancer. Teaching others how to be profoundly broken, while also being deeply whole, her message goes beyond cancer. It is about resiliency and intentionality. “Every time I tell my story, I feel so connected to people,” she says. “When something I say resonates with people, it makes me feel like I can do some good in this world.” This is exactly what she plans to do next. She is launching her new website LaraMacgregor.com, with the hope of sharing her story beyond the cancer community. This expansion will get her in front of a wider audience, to talk about living her life over cancer. She also desires to create multiple platforms to help other people tell their stories too. The endeavor is focused on storytelling, living intentionally, and empowering others. It has been her longtime dream to create a podcast that highlights other people who make this world a better place. Lara MacGregor is inspired to expand Hope Scarves through this new avenue of connection. Follow her on her journey at LaraMacGregor.com.
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MIND OVER MATTER DR. DAVE SCHROERLUCKE LAUNCHES MENTAL PERFORMANCE CONSULTANCY Writer / Tyrel Kessinger
Dr. Dave Schroerlucke wants to help you perform better under pressure. After years of watching people struggle to overcome performance anxiety, he realized that performance pressure is simply part and parcel of the human condition. Rather than trying to help people avoid stressful situations, he has designed systematic methods for confronting them head on. In January 2019, Schroerlucke launched Ripe Minds, a sport and performance psychology consultancy that deals in the business of what he calls mindset training. “At Ripe Minds, my mission is to help individuals, teams and organizations
develop mindsets that promote selfawareness and optimal performance, particularly within the context of high-stakes or stressful environments,” Schroerlucke says. Simply put, Schroerlucke wants to help people achieve success under stress. Schroerlucke’s lifelong fascination with the mental side of performance led him to pursue a doctorate in clinical psychology, with a specialization in sport and performance psychology. His doctoral dissertation, “Choke Artists and Clutch Performers”, involved a comprehensive review of the scientific literature on performance under pressure.
“The goal of the review was to distill what we’ve learned through decades of research down to the essential psychological traits and skills that distinguish people who excel in high-stakes situations from those that falter,” he says. The idea of focusing on the effects of performance pressure came to Schroerlucke over the course of 15-plus years as a math educator, during which he developed a special interest in helping students who are plagued by math anxiety. “Many people suffer from a debilitating fear of math that can be a major deterrent to pursuing a career in science and technology, and, for many students, a huge obstacle to earning a degree of any kind,” Schroerlucke says.
StMatthewsMag.com / JULY 2020 / ST. MATTHEWS MAGAZINE / 27
To distinguish himself from motivational speakers and self-help gurus, Schroerlucke stresses that the Ripe Minds approach is not based on trite platitudes and hackneyed slogans, but instead requires a disciplined commitment to a specific course of training.
Having created professional development courses to help teachers better understand and combat math anxiety, Schroerlucke has become a recognized expert on the topic and has been asked to share his insights at national conferences for math education. Schroerlucke’s experience in academics allowed him to pinpoint ways in which he can extend his practice to a variety of other performance domains, including sports, performing arts and business. Ultimately, he wants to bring the benefits of performance psychology training to everyone and dispel the myth that systematic mental training is only for world-class athletes, rock stars and Fortune 500 CEOs. “At the end of the day, we are all performers,” he says. “In life you are constantly being asked to deliver results, whether by a boss, a customer or a significant other, and your ability to meet the demands of life is largely the product of your mindset and mental preparation.”
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“To get the most out of your capacities, you will need to ground your vision and mission in something that provides durable intrinsic motivation, such as a sense of personal meaning or life purpose,” he says.
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“Once that commitment is in place, we will work together to develop a psychological framework that will allow you to effectively allocate your attention and energy during both the preparation and performance phases of training.” So how does it work, exactly? In its boileddown form, the Ripe Minds system employs a two-step program that is personally directed and implemented by Schroerlucke. “Step one is guiding (clients) through the deep inner work required to create a personal philosophy and coherent vision of personal excellence,” Schroerlucke says. “Step two is implementing a suite of practical, evidence-based strategies that provide a foundation for mental performance that is robust enough to stand up under stress. This type of mental training involves cultivating a collection of mental attitudes - things like confidence, optimism and mental toughness; habits - things like mindfulness and goal-setting; and skills
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- things like mental imagery and positive self-talk.” Schroerlucke is quick to caution against viewing his program as a one-size-fits-all endeavor. “There is no secret sauce or silver bullet that will inoculate you against performance pressure,” he says. Because every individual or team comes with a unique set of circumstances, the process always begins with a collaborative assessment aimed at clarifying the goals and expectations for the consulting relationship. The mental training program is then tailored to the client’s needs and customized. “Obviously, there’s no owner’s manual or trail map available for your particular journey, but there are certainly some familiar landmarks and helpful signposts available to guide us along the path to performance excellence,” Schroerlucke says.
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What makes Schroerlucke’s methodology so potent, he says, is its assimilation of a wider body of philosophy and psychology. The Ripe Minds overarching framework is what Schroerlucke calls integrative, in that it brings together evidence-based psychological skills from modern performance psychology, as well as insights taken from both Eastern contemplative traditions and Western existential psychology. “This integration of cutting-edge science and time-tested wisdom will provide a template for fashioning a mindset that is anchored in a disciplined yet playful commitment to the lifelong journey of self-discovery and personal growth,” Schroerlucke says. As of March 2020, Schroerlucke and Ripe Minds will officially become part of Mandala House, a community outpatient mental health center located in the Louisville Highlands neighborhood.
Mandala House offers access to a wide range of mental health services including psychotherapy, psychiatry, psychological assessment, and neurofeedback treatment under one roof. As a licensed clinical psychologist, Schroerlucke will split his time at Mandala House between providing psychotherapy services and developing
a comprehensive sport and performance psychology training program. To learn more about Dr. Dave Schroerlucke and his work, explore ripeminds.com. Visit mandalalouisville. com for more info on Mandala House and its services.
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