Franklin Magazine Media Kit

LOCAL RESIDENT AND BUSINESS OWNER AMY SKIRVIN SPEARHEADS FRANKLIN’S FIRST COMMUNITY PUBLICATION

FRANKLIN MAGAZINE TO LAUNCH IN MAY 2024

LOCAL RESIDENT AND BUSINESS OWNER AMY SKIRVIN SPEARHEADS FRANKLIN’S FIRST COMMUNITY PUBLICATION

One could describe Amy Skirvin as a Renaissance woman as she has many talents and has pursued a variety of different careers throughout her lifetime. Born and raised on the southside, Skirvin moved to Franklin when she was a freshman in high school.

“I consider Franklin my hometown,” she says.

She and her husband, Steve, have three teenagers: Abby, Samantha, and Henry, all of whom were raised in Franklin.

When her children were young, Skirvin was a nurse. She worked in long-term care, medical sales, then home health & hospice referrals where she helped grow several businesses. She realized that she thoroughly enjoyed business development so in 2019 she decided to shake things up and

Writer / Christy Heitger-Ewing

try something totally new.

She had been teaching fitness classes at a local studio and began offering $5 classes on the basketball court of a local park. That eventually grew into a business she launched called Sweat Shop. All was moving along nicely and then COVID hit, but Skirvin used that as an opportunity to teach herself how to run a business online. She created a Facebook group where 100+ women and their partners worked out with her during the pandemic.

“I decided I wanted to make this a legitimate business so I went all in and leased a building for Sweat Shop,” says Skirvin, who credits her sister, Bekah, for providing unwavering support. May marks her fifth year with the business, which has grown an impressive following of fitness-focused folks who have formed solid friendships in their

quest to form solid bodies.

“We build one another up,” says Skirvin, who began posting Facebook live videos over the holiday season to help promote other local businesses. The experience prompted her to find ways to market other womenowned businesses in the community. When she was presented with the opportunity to purchase the Towne Post Franklin territory and launch Franklin Magazine, it was kismet.

“I’d been praying about what to do next, and this felt like the stars aligning,” Skirvin says. “I know 100% that this is it! This is our next step! It all fits together as it enables us to make more of an impact in the Franklin community.”

The first issue of Franklin Magazine launches in May, and she wants it to include a taste of what’s to come.

AMY SKIRVIN Publisher

“I want to highlight Franklin’s history, the restaurants, the breweries, the businesses, and then go back later to tell a bigger story,” says Skirvin, who thrives on collaboration and connectivity. People often tell Skirvin that when they take a fitness class, they do so much more than when they work out alone.

“That’s the power of group fitness— feeding off of one another’s energy, being challenged, and rising up,” says Skirvin. “That’s what I want to create with Franklin Magazine. I want us to collectively feed off each other’s energy by sharing ideas, creating events, and spreading the word about how awesome Franklin is. Because when people read that first edition, I want them to see that this isn’t Amy’s magazine. It belongs to Franklin.”

FRANKLIN MAGAZINE WILL JOIN CENTER GROVE MAGAZINE IN JOHNSON COUNTY WITH A COMBINED DISTRIBUTION OF 25,400 HOMES AND BUSINESSES EACH MONTH.

ABOUT TOWNE POST

What started as a local print newsletter for the Geist Reservoir community in 2004 has evolved into an interactive network of hyper local magazines reaching 159,134 affluent homes in two states each month called the Towne Post Network. Leveraging local content unique to each area, our magazines feature stories about the people and businesses that make up each community.

Our publishers are franchisees that own their own territories and engage with their respective communities daily. In addition, our network features active social media marketing throughout the month promoting the events and stories that are happening in our spheres of influence.

We are more than a monthly print magazine, we are a month-long digital marketing platform that works every day to drive real-time results to our local businesses.

Thank you for your interest. Give us a chance to earn your business – you’ll find out why more than 89% of our customers come back year after year!

We are also actively involved and support the following local charities:

CENTRAL INDIANA REGION

Indianapolis

BOONE COUNTY

BROWNSBURG

AVON

PLAINFIELD

WESTFIELD

NOBLESVILLE

FISHERS

CARMEL NORTH INDY

GEIST

CENTER GROVE

159,134 TOTAL NETWORK REACH

FRANKLIN (MAY 2024)

HANCOCK COUNTY (MAY 2024)

SPECIFICATIONS & PRODUCTION SCHEDULE

2024 PRODUCTION SCHEDULE

MECHANICAL SPECS

CREATION OF YOUR FULL COLOR AD IS INCLUDED IN THE ADVERTISING RATES.

If submitting your own ad, acceptable file types include JPEG, TIFF, EPS and PDF files with fonts embedded, outlined or rasterized. Spot PMS colors, metallic colors and varnishes are not available.

ARTWORK CHANGES

You may change your artwork each month at no additional charge. Submit changes to your sales representative no later than the “Ad Deadline” date to insure enough time for revised proofs and approvals.

INSERTS OR OUTSERTS

If you are providing a preprinted insert or outsert, you must provide a sample to Towne Post at least one week prior to the “Ad Deadline” date. Materials will need to be preapproved for size, weight, and content before being bound with the publication(s).

CONTENT MARKETING PACKAGE

Perhaps the most comprehensive and unique advertising package available through the Towne Post Network is the Business Spotlight. We created and trademarked this print, digital, and social advertising program based on the overwhelming response to local business stories.

HERE IS HOW IT WORKS:

STEP 1

Our independent marketing consultant meets with you to discuss your business objectives, marketing needs, and define your ideal local lead candidates.

STEP 2

We research the organic search volumes and keywords for your business and craft a story outline complete with strategic keywords to incorporate into the story.

STEP 3

Our writers and photographers meet with you to write and photograph a professional story, which you will be able to read and edit before final layout and design.

STEP 4

Once you have approved the final story and layout, we post your story to TownePost.com as your company’s “Business Listing” and tag it according to the search terms we are trying to rank for.

STEP 5

When the print magazines are mailed, a paid social media campaign kicks off on the corresponding Facebook page, Instagram feed, and through TownePost.com.

STEP 6

Your article is featured in the appropriate monthly e-newsletter with an image and link back to your story on townepost.com.

Two-page

One-page

FRONT COVER SPOTLIGHTS

Available on request and at the discretion of each magazine publisher, your business can be featured on the cover of a magazine, which in turn makes your business the face of our social channels for the month as well. Package includes the front cover placement, three inside pages, table of contents mention and 50 extra copies of the magazine. Contact your local franchise publisher for availability and details.

New for 2024

USPS INFORMED DELIVERY NOTIFICATION

Over 82% of Americans have signed up for the US Postal Service's Informed Delivery email notifications. Each day, homeowners receive an email notifying them of the items scheduled to arrive in their mailboxes that day - including our Towne Post Network Magazines! Your front cover spotlight will be featured in this email notification with a link back to the digital issue online.

DIGITAL MARKETING SERVICES

WEBSITE DESIGN

Includes a local/regional SEO analysis to determine site map and content requirements. Content for all pages created to optimize search rankings and keyword positioning in Google. Stock imagery or provided photography included.

CUSTOM WEBSITE DESIGN

Any website that needs more than 5 main pages, regional or national visibility, or is migrating from a platform other than Wordpress will need to be custom quoted. Shopify e-commerce sites are also treated as custom sites.

PROGRAMMATIC DISPLAY RATES

EACH PROGRAMMATIC DIGITAL DISPLAY CAMPAIGN INCLUDES:

• Free creative design for display.

• Reporting dashboard updated nightly.

• Unlimited targeting elements.

• Geo targeting by city, state, zip, or DMA.

REQUIREMENTS

• 3-month minimum campaign

• Credit card or ACH on file

• Prepay monthly for anticipated impressions.

GEO FENCING

Content Targeting

Geo Targeting

Behavioral Traits

Demographic

Same as Competitive PLUS: Search Retargeting DESCRIPTION

Retargeting

Campaign is a content & data targeted banner campaign leveraging behavioral data and a site pixel to retarget web users.

Adds search retargeting to a Competitive Blend. Ideal for clients with several competitors or a niche with established brand names.

VIDEO STREAMING, LARGE/SMALL SCREEN

Geo Targeting Behavioral Demographic

Streaming TV spots (:15 or :30 secs.)

run on large screens only.

Geo Targeting Behavioral Demographic

Streaming TV spots (:15 or :30 secs.)

run 60% on large screens and 40% on small screens (mobile or tablets).

Geo Fencing Lookback

Address Match

100% Large Screen Streaming TV Campaign targeting specific devices that have been within a geo frame during a previously specified timeframe.

Cost of video production not included. Videos should be provided in both :15 and :30 sec formats.

GOOGLE AD MANAGEMENT

PRODUCT GOOGLE AD MANAGEMENT

We do a thorough competitive analysis to give the client a realistic budget range, anticipated clicks, and estimated cost per click. Once approved, the campaigns are built out accordingly and the client is given access to the account to monitor progress, budget, and performance. Conversion tracking not required but recommended –assistance provided during set-up.

SPECIAL DIGITAL PACKAGES

PRINT ADVERTISING CO-OP

TARGETING

DESCRIPTION

Geo Targeting

Retargeting

Print advertisers can join our monthly programmatic display co-op and receive additional digital exposure throughout the month to the mailed subscribers of each Towne Post magazine. Targeting restricted to mail distribution only with retargeting through TownePost.com. Three-month minimum commitment. Personalized monthly reporting included.

NEW MOVER DIGITAL PACKAGE

PRODUCT COMPETITIVE BLEND

TARGETING

DESCRIPTION

Content Targeting

Geo Targeting

Behavioral – “New Movers in Last 3 Months”

Retargeting

Target new movers every month with programmatic display advertising. Impressions are delivered to their devices as they settle into their new homes. Customize your geo target to stay in front of your newest neighbors. Includes up to 5 zip codes and a minimum of 5,000 devices.

PUBLISHER AMY SKIRVIN amy@townepost.com (317) 412-4652

Tom Britt FOUNDER + CEO (317) 810-0011 ext. 700 Tom@TownePost.com

Jeanne Britt PRESIDENT (317) 810-0011 ext.701 Jeanne@TownePost.com

Erin Turk PRODUCTION COORDINATOR Erin@TownePost.com

CREATIVE TEAM Toni Eads Toni@TownePost.com

Valerie Austin Val@TownePost.com

MAILING ADDRESS/OFFICE

(317) 810-0011 (phone/fax) 8800 North Street, Ste. 117 Fishers, IN 46038

TownePost.com