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GR E E N BE A N D E L I V E RY M AK E S L I F E E AS I E R A ND H E A LT H I E R Writer / Christy Heitger-Ewing Photography Provided
When Matt Ewer and his wife Beth Blessing first met in college, they learned that they shared a passion for organic, fresh, nutrientdense food. During their courtship, they discussed their desire to deliver clean, sustainable, farm-fresh food to consumers. Their dream came true several years later when, in 2007, they started Green BEAN Delivery (GBD), which transports subscription groceries directly to clients’ doors. The BEAN acronym stands for biodynamic, education, agriculture, and nutrition. At the time there wasn’t much local, organic food available at grocery stores.
“We certainly didn’t see these types of products being delivered to community members’ homes, and we wanted to open up this opportunity for both vendors and customers,” says Ewer, GBD’s CEO. He says their focus was on home delivery, via e-commerce sales. “I always explained it as a blast from the past and the wave of the future,” Ewer says. “Our delivery technique was similar to the old milkman, but was years before Amazon was delivering perishable products.” Blessing is the company’s chief nutrition officer. Her main focus is on educating NOVEMBER 2020
the community about nutritious food consumption through weekly emails to 23,000 active members, as well as monthly newsletters to 600 corporate health and wellness partners. She’s also a member of the procurement team, and creates recipes for the company blog. “My other roles at GBD are vetting our ingredients to make sure they’re meeting our Clean Eating Promise,” Blessing says. The Clean Eating Promise states that every item in the store is free of unnatural preservatives and artificial colors, flavorings and sweeteners. “Essentially, we only sell food that we feel
