Tommi Siswono
Art Direction & Graphic Design Portfolio
Selected Work 2022
TOMM I SISWONO
Graphic Designer | Art Director | Academic Writer
A 31 years-old graphic designer & art director with 10+ years professional experiences, working with well-known companies such as Halodoc, XL Axiata, BINUS Group, Kemenpar RI, Morinaga-Kino, Bali United, BRI, Siber TV POLRI, etc. Inspired by 2000’s American alternative music scene visual artists, such as Brandon Rike & Aaron Marsh. Then the interest developed in graphic design and art direction. The improvements never stop especially in the knowledge of logo & identity, branding, typography, marketing campaign, etc.
During master's degree at FSRD Trisakti with summa cum laude, I write books, journals which is published in SINTA 2 - JSW (Jurnal Sosiologi UIN Walisongo) & Envisi 2020 (Ciputra University).
Skills Set
Graphic Design
Art Direction
Logo & Identity
Branding
Typography
Dig. Illustration
Digital Imaging
Photography
Web Design Design Thinking
Academic Writing Researches
Technical
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Premiere
Microsoft Office Mendeley
Sony α Cameras
Figma
Personal Details
b. Sukabumi, 23 Juni 1990
e. tommisiswono@gmail.com
p. +62 896 0512 1023 WhatsApp +62 812 8892 5866
a. Kebon Jeruk, Jakarta Barat, DKI Jakarta, Indonesia
Languages
Bahasa Indonesia Native Proficiency
English
TEPT TOEFL® Score 483.33
Pusat Bahasa, Lembaga Budaya
Universitas Trisakti
Interests
Education Background
Master of Design (M.Ds.) in Visual Communication Design / GPA 4.00
Universitas Trisakti, Jakarta - November 2021
Thesis : Humanization Study of Halodoc Logo (The Semiotics Analysis on Heidy as The Halodoc Logo)
Honors : 1st Honorable Mention, Summa Cum Laude
Bachelor of Design (S.Ds.) in Visual Communication Design / GPA 2.99
Universitas Komputer Indonesia, Bandung - February 2014
Thesis : The Design of Vegetarian Book for Teens
Honor : Pemda JABAR Scholarship
SMA Negeri 3 Kota Sukabumi - 2008
Honor : 1st Honorable Mention
Work Experiences
Graphic Designer
Halodoc
August 2018 - Present
Social Medias
/in/tommisiswono
/tommisiswono
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Portfolio Links
Art Director
Ideabuzz Asia
July 2017 - Agustus 2018
Creative Designer
Bina Nusantara Group
February 2016 - March 2017
SMPI Al-Azhar 7 Kota Sukabumi - 2005
Honor : 1st Honorable Mention
During my master's degree study, I decided to downgrade my role to a graphic designer so I could manage focus between work and college.
• Visualize partnership Instagram editorial plan with brands such as Panadol, Pocari Sweat, Listerine, Bebelac, Rohto, Kitabisa etc.
• Create storyboard & supers for editorial & tutorial video such as #KataDokterHalodoc, Rapid Test Halodoc, Kemenkes’ Isolasi Mandiri.
• Produce app screenshots presentation on AppStore & Playstore.
• Create key visual for facebook ads & A/B testing for various platforms.
• Produce app screenshots presentation on AppStore & Playstore.
Brainstorm clients’ briefs & strategy with creative director & creative team to create branding and run marketing campaigns for:
XL Axiata (XL Business Solutions branding)
• Collaborate with Production House producing company profile videos, from creating storyboard, graphic assets and maintain the client's brief to vendors.
• Support creative team in creating a name, logo & identity, and brand guideline for brand new B2B products which are focused on IoT.
Morinaga-Kino (Hi-Chew product campaign)
• Plan & execute brand campaign: #HichewtnessChallenge, an interactive video challenge using microsite as the hero media.
• Brainstorm and produce weekly instagram editorial plan with copywriter.
Also these are more creative works for BRI x Asian Games, OVO e-Wallet, Belitung Geopark (Pemprov Belitung), Friendly Shandong (Shandong Tourism Commission, China), etc
Maintain company's corporate identity based on the guideline in producing printed & digital marketing material and collaterals such as poster, web banner, billboards and any promotional medias of corporate events' campaign. Focused on 4 of 17 BINA NUSANTARA's business units: BINUS University
• Undertake advertising and promotional design for online & print to promote event such as Info Session & BIPP.
• Create a fresh consistent art direction of monthly seminar event, Studium Generale (also known as Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.
1st Honorable Mention, Cum Laude
Achievements
Educational
• The 1st Honorable Mention, Summa Cum Laude in Magister Desain Trisakti w/ GPA 4.00
• Winner of the 1st Jurnal Sosiologi Walisongo - Young Academics Article Competition 2021 (JSW-YA2C) - Accr. SINTA 2
• Selected to be PEMDA Jabar Scholar (2008) in Universitas Komputer Indonesia, Bandung
• The 1st Honorable Mention, valedictory / the best student in class of SMAN 3 Sukabumi
• The 1st Honorable Mention, the best student in school of SMPI Al-Azhar 7 Sukabumi
Professional
• Won agency pitches: XL Axiata (2017), Friendly Shandong Tourism (2017), BRI Asian Games (2017),
• Won Bali United FC Merchandise pitch (2018)
• Gold Medal of BINUS Porsekary XIII 2016 - Sprint Run Category
Research Interests
Graphic Design, Branding, Logo & Identity, Tech Startup, Semiotic, Logo Humanization
Organization
• Anggota fasilitator di Sukabumi Creative Hub Focus Group Discussion, Subsektor Desain: Collaboration is A New Competition.
• Wakil Pembina Ekstrakurikuler Musik Gamma SMA Negeri 3 Kota Sukabumi 2019.
• Show Director & Art Director Axeit! #GrowHard2012 Art Exhibition & Music Festival
...Work Experiences
BINUS Graduate Program
• Undertake advertising and promotional design for online & print to promote event such as Info Session, Career Seminar & BINA (Berbagi Ilmu dengan Ahli).
• Create and found a consistent art direction of monthly seminar event, Meet & Greet with ICT Leader which focused on ICT trends & issues from the leaders of Acer, XL Axiata, GO-Mart (GO-Jek), Kaskus, Citilink, etc.
• Manage photography of student & lecturer photo session for marketing purpose with vendor (Mike Marcus pictures).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,
BINUS Doctorate Program
• Undertake advertising and promotional design for online & print to promote event such as Info Session, Breakfast Talk & Alumni Talk.
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BDP Marketing Team to create visual concept of annual marketing strategy,
BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.
Graphic Designer (Intern)
Suave Magazine
PT. Cakrawala Mediatama
Sept 2012 - Nov 2012
Art Director & Co-founder
Axeit! Clothing Sept 2009 - Dec 2014
• Design stationery (business card, ID card, etc.),
• Produce rate card booklet for company’s marketing,
• layout some editorial pages in Suave Magz #48 (December 2012),
• Support creative team for installation art in Kickfest 2012 booth at Gasibu, Bandung.
• Create a strong branding, positioning and unique selling points,
• Lead and curate art & creative direction,
• Produce brand identity and guideline,
• Monitor the production of tees, hang-tag, accessories etc.,
• Supervise products proofing with vendors,
• Design and produce merchandise packagings,
• Digital posters/flyers (social media blasts, banner),
• Display/fixtures seasonal promotions schedule,
• Produce company profile, look-books & catalog/leaflet,
• Plan & organize #GrowHard2012 art exhibition & music festival events as branding campaign.
Highlighted Freelance Works
Freelance Graphic Designer
Bola Nusantara & Bali United August 2018
• Produce Bola Nusantara Instagram visual based on contributor’s Term of References.
• Involved in Bali United Merchandise product developments.
• Supervise products proofing with vendors.
Freelance Web & UI Designer
Kementrian Pariwisata RI (w/ KAABA Multimedia) September 2018
• Collaborate with KAABA Multimedia in developing website for Kementrian Pariwisata RI’s annual tourism awards event, Anugerah Pariwisata Indonesia (API 2018)
• Maintain API 2018 art direction in mobile app developments with the UI designer
Freelance Graphic & Fashion Designer Insight 51 (Planet Surf Indonesia) March 2017
• Collaborate with photographer & marketing producing photo session and finishing digital & print seasonal catalogue (Q2 2017).
• Monitor & supervise the production to make sure the products stick with the working instruction (WI) with local & domestic suppliers (Q3 & Q4 2017).
• Produce apparel products such as tees, shoes, bag, hats for Quarter 1 2018.
Freelance Art Director
Siber POLRI (Presisi) (w/ MZN Creative) July 2021
• Produce storyboard & supers for SiberTV Channel Launching event
• Provide brand new logo and identity for TIK Kepolisian Republik Indonesia (POLRI)
References
Dr. Acep Iwan Saidi, S.S., M.Hum.
Sr. Lecturer & Thesis Adviser at Magister Desain Univ. Trisakti & FSRD Institut Teknologi Bandung +62 812-2220-2040
Dr. Wegig Murwonugroho, S.Sn, M.Hum
Sr. Lecturer & Thesis Adviser at Magister Desain Univ. Trisakti +62 818-922-342
Nindita Taufani, S. Sn.
Sr. Art Director at Halodoc +62 878-8584-0807
Researches & Publications
Journals
Humanization of Logo as A Representation of Social Values in Halodoc with Acep Iwan Saidi 2, Thirathep Chonmaitree 3, Mohamed Razeef Bin Abdul 4, Razak Wegig Murwonugroho 5 (CA) JSW (Jurnal Sosiologi Walisongo) (SINTA 2 Accredited) - UIN Walisongo Semarang will be published on April 2022
Analisis Semiotika Solv sebagai Logo Baru Gojek
Seminar Nasional Envisi 2020 : Industri Kreatif - Universitas Ciputra Surabaya Maret 2020 https://www.uc.ac.id/envisi/prosiding-vcd/
Books
Desain dalam Isu Kontemporer - (To be announced) with Andi Hismanto, Fitri Alamsjah, Markus Jianteng, Robert Mugabe, dkk.
Analisis Kritis Pameran Indonesian Contemporary Art and Design 2019 - (To be announced) with Andi Hismanto, Fitri Alamsjah, Markus Jianteng, Robert Mugabe, dkk.
XL Axiata Business Solutions
Client Name :
XL Axiata
Date : 2018
Delivered : Art Direction
Storyboard
Brand & Identity
XI Business Solutions is a part of XL Axiata’s facitty, alongside with XL Prioritas and XL GO. XL Business Solutions focuses on !CT, or information and communication technologies, is the infratructure and components that enable modern computing for every company needs.
This department has been around for a long time, but with a different name and identity. Now, in late 2017 they need to rework the brand identity and this was take on it.
Client Name : Ministry of Tourism of Indonesia (Kemenpar RI)
Date : 2018
Delivered :
Art Direction
Web UI Design
Mobile App UI Design
Anugerah Pesona Indonesia (API) 2018
Anugerah Pesona Indonesia award is the Most Popular Tourism Event of Indonesia which is held every year and fully supported by the Ministry of Tourism RI. Activities aimed at lifting the potential of existing tourism in urban areas into remote areas in Indonesia, this will continue to be developed better in an effort to increase tourist visits Nusantara and Abroad.
The app & website aim to become a voting platform that can make more easy and informative to take a vote. A voter can discover more fact about the finalists and get the latest news about Indonesians tourism.
Client Name :
Morinaga-Kino
Date : 2018
Delivered :
Art Direction Campaign
Web UI Design
Hi-Chew #Hichewtness Challenge
Morinaga-Kino Indonesia launchs a Japanese fruit chewy candy in Indonesia. They want a campaign that involve Indonesian youth into an interactive game and challenge which is chewing with cute face and it’s called hichewtness.
The hero media of this project is a mircosite that contained artificial intelegent that detecting face to get stamped by sticker in real time. It needs some web design pages with user experience and also campaign in social media.
Client Name :
Halodoc
Date : 2021
Delivered :
Art Direction
Graphic Design
Digital Imaging
Halodoc 2022 Calendar
The Halodoc calendar in 2022 was made with a clean concept by relying on digital imaging for every promotional illustration. The surreal style of the treatment creates a sense of playfulness combined with 3D elements.
Client Name :
Date : 2022
Delivered :
Art Direction
Video Asset
A part of Halodoc’s marketing campaign with penetration on the Youtube channel. This media contains health knowledge content, myths & facts, as well as tips for dealing with actual health symptoms. The visual style comes from visual guidelines combined with motion parallax.
Halodoc
Client Name :
Halodoc
Date : 2021
Delivered :
Art Direction
Graphic Design
Halodoc Talks Live - Instagram
A part of Halodoc’s marketing campaign with penetration on the Instagram social media platform live. This media contains health knowledge content, myths & facts, as well as tips for dealing with actual health symptoms from professional doctors and influencers.
Client Name : Halodoc
Date : 2019
Delivered : Graphic Design Digital Imaging
Halodoc Partnership Instagram Feed
As one of the health media, Halodoc has made a partnership strategy with several well-known health product companies such as Listerin, Pocari Sweat, La Roche Posay, Johnson & Johnson, Astria, Canesten, Mylanta, Promag, etc. for their target market. The visual idea comes from photos with Halodoc color elements with minimal concepts that add to the impression of being clean and credible.
Client Name :
BINUS Learning Community
Date : 2016
Delivered :
Art Direction
Campaign
Illustration
Packaging
BINUS School Executive Excursion
BINUS School Executive Excursion is a program for professional development and improving the quality of school principals organized by BINUS university learning community. It is expected to provide additional insight and knowledge required to become best professional principals.
I made stroke / line art illustration to get a universal target audinces who are student, teachers & principals. the concept describe the iconic monument of the places where the events to be presented: Malang, Bali & Bangkok.
Client Name :
Bina Nusantara - Human Capital
Date :
Delivered :
Art Direction
Logo & Identity
Campaign
Video Production
BINUS EMPLOYEE AWARD 2015
BINUS Employee Awards 2015 is an annual event of internal employees’ achievements celebration presented by Human Capital of BINA NUSANTARA and supported by Voice of Indonesia. The awards are divided to four: BINUS Star of Excellence (BSE), Best Employee Award (BEA), Distinguished Service Award (DSA) & BINUS Support Service Employee (BSSE) which placed in BINUS Auditorium, 4th Floor of Anggrek Campus.
The concept of BEA 2015 is elegant & luxury describing conventional awards such as Grammy’s & Oscar. I’ve made an art direction, including: logo & identity, BTL media (countdown flyers, Invitation) and multimedia asset (motion graphics) such as stage bumper-in (visual mapping), animated employee nominations and lower-third for BINUS TV’s live streaming.
Client Name :
BINUS University
Date : 2016
Delivered : Art Direction
Campaign Lay-out
Studium Generale - Seminar
I create and found a consistent art direction, including logo, colors identity, photography, web banner, instagram feed, and print layout of monthly seminar event, Studium Generale (also known as Kuliah Umum) which focused on building a leadership from the CEO, manager & director from many reputable companies such as Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
Client Name : BINUS University Graduate Program
Date : 2016
Delivered : Art Direction Campaign Lay-out
Meet & Greet w/ ICT Leader - Seminar
I create and maintain art direction, including visual style, colors identity, photography, web banner, instagram feed, and print layout of monthly seminar event for graduate students, “Meet & Greet with ICT Leader”. It focused on ICT trends & issues from the CEO, manager & director from many reputable ICT-based companies such as Acer, XL Axiata, GO-MART (gojek), Kaskus, Citilink, etc.
Client Name : Planet
Date : 17 - 09 - 2019
Delivered :
Art Direction
Video Editing
Motion Graphic
Insight 51 Lookbook Video
Insight 51 Indonesia (Planet Surf) launchs seasonal products in digital version which is video catalogue & digital booklet lookbok at second quarter of 2017. The treatment for the visual direction is using rustic and vintage style.
Surf Indonesia
Client Name : Planet Surf Indonesia
Date : 2017
Delivered : Illustration
Fashion Design
Digital Imaging
Insight 51 Q1-2018 Products
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Bali United Merchs
Client Name : Bali United FC
Date : 2018
Delivered : Fashion Design
Typography
Illustration
Bali United Merchandise Division made a t-shirt edition to fill the Bali United Merchandise Store online at www.baliutd.com and offline at the Bali United Merchandise Store, Captain I Wayan Dipta Stadium Stadium, Denpasar.
Client Name :
Date : 2018
Delivered :
Art Direction
Fashion Design
Bali United Merchs Memphis Series Pyjama
The ‘80s design movement known as memphis has reemerged, inspiring greenpoint ceramicists, supreme collaborations, and an exhibit at the met breuer.
My idea is combine the visual style of memphis with the identities of bali united to make an artsy collectible series which is related to latest design & fashion industry. The main target is make the bali united fan-base proud of club goods and satisfied with the savvy art taste of the proudfully beloved club.
Bali United FC
Bola Nusantara Pitch Kits
Client Name : Bola Nusantara
Date : 2018
Delivered : Art Direction
Campaign
Marketing Collateral
Platform media digital sepakbola indonesia (website & apps) mencakup liga 1. Liga 2, liga 3, piala indonesia, tim nasional, dan kompetisi asia. Hiburan berupa games bola nusantara yang mencakup klub-klub liga 1.
Crazy Uncle is an italian Restaurant that serve typical Sardinian cuisine at Jl. Wolter Monginsidi 33, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia 12180.
Crazy Uncle Visual Editorial Plan
SiberTV Launch Video
Client Name : Dittipidsiber Bareskrim POLRI
Date : 2021
Delivered : Art Direction Storyboards Illustration
Cyber TV is an innovation from the Dittipidsiber Bareskrim Polri which is part of another form of virtual police which acts as a means of educating the public in the use of social media in cyberspace.
Client Name : Bareskrim POLRI
Date : 2020
Delivered : Logo & Identity
Branding
TIK POLRI Logo & Indentity
The division that carries out the function of fostering and developing electronic information and communication technology systems as well as the procurement of IT infrastructure for the Police, including telecommunications networks within the Police.
Creative strategy for the new POLRI TIK logo by increasing visibility which will rely on gadgets and digital media through BOLD & WIDE letters. It is also supported by philosophical elements related to the background, process, and objectives of POLRI ICT in every detail.
Spada
Profile Video
Client Name : Spada
Date : 2020
Delivered : Art Direction Storyboards Illustration
Supported by collective ideas and support from seniors in the Indonesian logistics world, Spada is here as a new breakthrough in filling lost business opportunities in the freight forwarding service industry sector.
Spada’s journey to this point has gone through long stages, both business pivot and the initial bootstrapping funding phase, to seed funding. Finally, the Spada service is able to run and adapt to the needs of the market in Indonesia, starting in October 2020.
Client Name : Indonesia Tourist Information Center (ITIC)
Date : 2017
Delivered : Art Direction
UI Web Design
ITIC Website
Indonesia Tourist Information Center (ITIC) as tourism interconnection junction between other province instead of Bali have a goal to increase tourist arrivals in other provinces. Bali province as the international gate of the tourist believer able to boost tourist arrivals in other provinces in Indonesia.
Client Name :
Axeit! Clothing
Date : 2021
Delivered : Campaign
Art Direction
Branding
Show Direction
#GROWHARD2012
Art Exhibition & Music Festival
Axeit! #GrowHard2012 is the first independent music festival & art exhibition in Sukabumi. The event is made for intrepretative, creative and explosive youth, which is the main audiences of Axeit! Clothing brand campaign. In 2012, it focused on local movements in Sukabumi with tagline “Support every local movements, love your hometown.” which is described in giant-rooted Jati Wood (Teak) sprout. The visual style is based on brushed digital illustration
Client Name : Gamma
Date : 2011
Delivered :
Art Direction
Campaign
Digital Illustration
Typography
Gammafest7: Revival
Gammafest7: Revival is Gamma’s seventh annual event, staring Jakarta based post-hardcore band, Killig Me Inside as headliner. This event also is the signal of the Gamma revival phase, after previous successful annual event, with Gammafest6: Sounds Of Electronic in 2010, which ever be hiatus before. The main direction focused on the revival illustration, described “back from the dead with music instruments” with The Walking Dead themed and Dan Mumford’s digital illustration style.
Client Name :
Self Branding
Date :
2015
Delivered :
Art Direction
Personal Branding
Typography
Web Design (UI/UX)
Tommi Siswono 2.0 Identity
The visual identity and branding of my freelance work project which focused on art direction & graphic design. The medias including digital material to provide digital-marketing material.
Client Name : Axeit! Clothing
Date : 2011
Delivered :
Art Direction
Branding & Identity
Fashion Design
Web UI Design
Illustration
Editorial
Axeit! 2011 Campaign
Axeit! is a clothing manufacturer in Sukabumi, West Java, Indonesia. It is known for making regular T-shirts in grayscale color (Black, Gray & White) and other cotton knitwear such as tank tops and hoods, but in recent years it has expanded—to include raglan, henley, v-neck and accessories for men and also women, in various prints and colors. Axeit! Clothing was founded in 2009 by Fariz Nugraha, Rasyidin Iqbal and Tommi.
Firstly in 2007, it was during their years at their high school the community took on the name “Axe” and began to experiment with screenprinting, indie music, event organizing and other parts of the teenager