PT KAMI GAWI BERJAYA
Company Profile
2016
Contents
01
02
03
Company Overview
Company Culture
Business Description
04
05
06
Target Market
Positioning
S.W.O.T Analysis
07
08
09
Brands
Store Locations
Execution and Implementation
10
11
E-commerce Overview
Contacts
01 PAR T 1 COMPANY OVERVIE W
PT Kami Gawi Berjaya
CO M PANY OVE RVIE W
Established in 2012, PT Kami Gawi Berjaya is a Distribution, Retail, E-Commerce and Business Development Company based in Jakarta, Indonesia. Our core focus is on design, lifestyle and essential products.
Company Profile
PT Kami Gawi Berjaya searches the globe scouring the markets locally and internationally for the forward thinkers and innovators. We are design and quality focused and we strongly believe in every aspect, element and unit of our company. We seek to align ourselves with likeminded individuals who share the same passions, interests and values. Those we connect with, make up our soul as PT Kami Gawi Berjaya. Company Overview
02 PAR T 2 COMPANY CULTURE
PT Kami Gawi Berjaya
CO M PANY CU LTU R E Kami Gawi Berjaya, this name was inspired by our ideals as an entity. The literal translation from Bahasa Indonesia to English, translates as ‘Us’, ‘Work’, ‘Success’. These three terms create the ideal we envisioned for our company to become, that ‘together, we would work towards success, as one family.
Company Profile
PT Kami Gawi Berjaya aims to create a family of young, highly motivated, artistic and dynamic individuals. We are constantly evolving, always expanding and are seeking likeminded individuals who possess the same morals and values. Our company culture is founded on five principles; collaboration, communication, creativity, individuality and teamwork. Our culture is about developing a positive environment that is active and spirited; that empowers our team to strive for the best in themselves, and to constantly develop more effective methods to achieve the companies’ goals as well as your own. We believe in creating a family, with each member bringing their own sense of purpose to the task at hand and their own distinct flair to the role they play.
Company Culture
Us, Work, Success,
03 PAR T 3 BUS INES S DESCRIP TION
PT Kami Gawi Berjaya
B U S IN E S S D E SCR IP TI O N
Whether it is fashion, design or lifestyle focused, PT Kami Gawi Berjaya aims to create and develop an energetic and spirited new business model and market segment. A model that aspires to offer brands, collections and products and a marketing framework that is unconventional, unorthodox and innovative.
Company Profile
Business Description
We aim to learn from the past to build an alternative, dynamic future.
04 PAR T 4 TARG E T MARKE T
PT Kami Gawi Berjaya
TARG ET MAR KET
C Tier 1 Cities H
Design enthusiasts, Trend-setters, People seeking for something new, Hip and young.
P
D
Main Target
Fresh graduates, University students, Young professionals, Creative industry,
Female & Male 18 - 35 years old
Design and quality oriented, Personal pleasure, Individuality
PP
Medium to High
PM
Information: C - Characteristic
H - Habitat
D - Demographics
PM - Purchasing Motivation
P - Profession
PP - Purchasing Power
Income $200 - $2,000
Company Profile
Impulsive shoppers, Loyal followers of the brands, Trend followers
All cities in Indonesia H
C
D
High school students, First-time employee, Middle-aged
Female & Male 16 - 45 years old
PM
Basic needs, Gifts, Functional
PP
Medium to High
Income $500 - $5,000
Target Market
Secondary Target
P
05 PAR T 5 POS ITIONING
PT Kami Gawi Berjaya
P OS ITI O N IN G
Business Emphasis Design, lifestyle and fashion focused
Innovation Experimental in approach and innovative in perspective and attitude
Company Profile
Quality & Refinement Providing high caliber products that will withstand the test of time Positioning
Target Future rising middle class market of Indonesia
06 PAR T 6 S .W.O.T ANALYS IS
PT Kami Gawi Berjaya
S .W.O.T ANALYS I S
Strengths : • Specializing in independent labels • Partnering and collaborating with heritage brands • Supporting and introducing local independent labels to the international market
Weaknesses : • Limited distribution channels
Company Profile
Opportunities : • Providing more selections to the new middle class segment • Offering a wider variety range of products S.W.O.T Analysis
Threats : • Emerging entities with independent labels available in the market
07 PAR T 7 B R ANDS
PT Kami Gawi Berjaya
B R AN DS
1 . A ÃRK COLLECTIVE Australia First launched on February 2013, this very young brand from Melbourne, Australia has been known as a growing timepieces company that specialized in unique userinterface and clever function that will stand the test of time. Aiming for perfect harmony between designs, function and aesthetic, each watch has a unique function of movements to balance the three factors.
2 . B R AUN German Braun clocks and watches are first released in 1971. The infamous German industrial designer, Dieter Rams and Dietrich Lubs were the masterminds behind the project; and, with their “less but better” design philosophy they produced a number of memorable products for Braun including some of the best travel alarm clocks around the world. Over the last 40 years, Braun timepieces were characterized by their pure, highly functional and timeless design with no superfluous details; every feature directly reflects a function.
Company Profile
3 . DANIE L WE LLINGTON Sweden The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Daniel Wellington. Inspired by the beautiful mix of classic meets modern, Filip Tysander created this much loved collection with interchangeable Nato straps and classic leather straps. Its versatility and unique look has appealed to both men and women internationally.
Brands
4 . E AS TPAK U.S.A. Founded in Boston, Massachusetts in 1952, with deep roots stemming with the U.S. military, Eastpak has become a fully-fledged urban lifestyle brand specializing in the design, development and manufacturing of bags, backpacks, travel gear and accessories. Eastpak is your companion – with you then, with you now.
PT Kami Gawi Berjaya
B R AN DS
5 . FROM TINY IS L ANDS Indonesia From Tiny Islands compiles tales of wondrous lands, pristine beaches and unfettered curiosity. It speaks of solitude and freedom, of quiet resolution. We deem precious those that others might not, value those that others may dismiss. We journey inward to explore and discover, to dig up remnants that when properly cared for would one day become beautiful. Our creations are inspired by a lust for life. They are meant to remind you of the beauty of the immaterial. They’re a keepsake that we hope would compel you to undertake your own journey and write your own story.
6 . HYPE RG R AND Singapore HyperGrand is founded by Leroy Xavier Zhong, mechanical and aerospace engineer turned watch designer. HyperGrand’s products inherit Leroy’s clean industrial design and quality construction that exceeds most fashion wares, and embraces the versatility and expressiveness of smart-casual street fashion. HyperGrand created the world’s first graphic art printed nato strap – creating pragmatic magic in the form of easily interchangeable watch straps laced with a variety of prints, monograms and art work.
Company Profile
7. OLIVIA B UR TON U.K. Olivia Burton is a watch brand established by Lesa Bennett and Jemma Fennings who launched the label in 2012. Bursting full of personality, femininity and timeless charm, Olivia Burton lovingly creates each timepiece with a meticulous attention to detail. Blending vintage inspirations and fashion forward trends, each stylish watch showcases the brand’s signature style.
8 . R AINS Denmark RAINS was inspired by the rainy streets and surroundings of the Danish capital, Copenhagen. In a combination of the modern city life with all its diversity and colorfulness and the need for practical outerwear, RAINS was established as a new interpretation of the traditional raincoat. The modern individual’s need of combining style and function became the foundation, opening a whole new world of perceiving rainy days as beautiful and inspiring. Originating from this, the mission of RAINS is to inspire and motivate one to explore positive outdoor moments in everyday life – an essential approach to outdoor life, in a nation with 121 rainy days each year.
Brands
It is named after Lesa’s great aunt who was a constant source of inspiration and support for the young entrepreneurs. The label launches new collections of directional styles every two months, allowing Olivia Burton to be able to react to seasonal trends and offer customers constant new fresh and exciting ranges. The collections are designed with regular outfit updates in mind and give customers the chance to create their own watch wardrobes.
PT Kami Gawi Berjaya
B R AN DS
9. TIME X U.S.A. Timex® is an iconic American heritage watch brand renowned for its timeless designs. Founded in 1854, Timex® has established a tradition of creating high-quality, innovative watches to suit the needs of every customer. Timex® watches have been a part of consumers’ lives for over 160 years, and today combine high-end Italian designs with cutting edge German engineering to offer customers quality products. With a large and varied line of watches, Timex has a style for everyone.
1 0. THE WATCH CO. Indonesia Established in 2013, The Watch Co. builds its foundation on good quality and innovative design. We believe in seeking new talents and connecting with likeminded individuals that share these values. At The Watch Co., we believe in empowering individual choice. Our portfolio consists of some of the watch industry’s most notable boutique labels, each offering its own unique, distinct flair. After all, the time telling experience extends beyond mere minutes and seconds. It’s about collective memories and memorable milestones. We want our timepieces to be more than just a wristwatch. We want them to be there where you are, while you’re creating memories and celebrating milestones.
Company Profile
OTH E R B R AN DS
11 . TSOVE T U.S.A. We’re obsessed by the details, so we started making watches that make a lasting impression. It is something that we’ve been doing for a long time. Born and raised in California, we have lived in the geographical epicenter that has produced innovative designers and engineers from various creative fields. Their connection and creative contribution inspires us to explore innovative ways to engineer, develop and build better premium watches. We thrive on spending long days and sleepless nights thinking about every last detail in all aspects of our business. It’s all about creating products that are committed to the truth; we live what we make and we make what we live.
1 2 . VO ID WATCHES Sweden VOID Watches is an independent boutique watch brand launched in 2008 as the single vision of Swedish designer, David Ericsson. It has a unique take on watch design using simple yet expressive shapes, giving each watch an almost architectural expression. Just like a great building is designed to fit its environment, all VOID Watches watches are made to sit perfectly on your wrist. The design draws heavily on the Scandinavian design tradition using simple geometries and materials often found in architecture.
Brands
TSOVET – an independent and superlative strength of efficiency representing the freedom of travel and exploration.
PT Kami Gawi Berjaya
B R AN DS
1 3 . WILLIAM L . 1 9 8 5 France William L. 1985 was founded by Guillaume Laidet, a young timepiece aficionado who used to work in the Swiss watch industry. After several years at the service of some of the most prestigious watchmaking companies, he decided to start his own brand, aiming at offering meaningful collections inspired by a 50s vintage chronograph that he inherited from his grand-grand-uncle. This family jewel, once restored, quickly caught the eyes of his friends but the price, for most of them, was a real deal breaker. This is exactly why William L. 1985 was born: to offer quality timepieces with classic designs for a very attractive price point.
Company Profile
OTH E R B R AN DS
Brands
08 PAR T 8 S TORE LOCATIONS
PT Kami Gawi Berjaya
Medan 1 store
Store Locations
Jakarta 14 stores
Bandung 1 store
Surabaya 1 store
Yogyakarta 2 stores
Indian Ocean
Bekasi 1 store Tangerang 3 stores
Company Profile
Pacific Ocean
Makassar 1 store
Bali 1 store
In 2016, we have 25 stores and more than 70 distribution channels across Indonesia
PT Kami Gawi Berjaya
Daniel Wellington and Hypergrand store Summarecon Mall Serpong, Tangerang
Company Profile
Store Locations
Daniel Wellington store AEON Mall, BSD City, Tangerang
PT Kami Gawi Berjaya
The Watch Co. store Plaza Indonesia, Jakarta
Company Profile
Store Locations
The Watch Co. store Grand Indonesia, Jakarta
PT Kami Gawi Berjaya
The Watch Co. store Pacific Place, Jakarta
Company Profile
Store Locations
The Watch Co. store Pondok Indah Mall 2, Jakarta
PT Kami Gawi Berjaya
The Watch Co. store Lippo Mall Puri, Jakarta
Company Profile
Store Locations
The Watch Co. store Mall Kelapa Gading, Jakarta
PT Kami Gawi Berjaya
Daniel Wellington store Kota Kasablanka, Jakarta
Company Profile
Store Locations
Daniel Wellington store Plaza Indonesia, Jakarta
PT Kami Gawi Berjaya
The Watch Co. store Central Department Store, Neo Soho, Jakarta
Company Profile
Store Locations
The Watch Co. store Neo Soho, Jakarta
PT Kami Gawi Berjaya
The Watch Co. store AEON Mall, BSD City, Tangerang
Company Profile
Store Locations
The Watch Co. store Center Point, Medan
PT Kami Gawi Berjaya
The Watch Co. store Trans Studio Mall, Bandung
Company Profile
Store Locations
The Watch Co. store Trans Studio Mall, Makassar
PT Kami Gawi Berjaya
The Watch Co. store Hartono Mall, Yogyakarta
Company Profile
Store Locations
The Watch Co. store Level 21, Bali
PT Kami Gawi Berjaya
Daniel Wellington store Tunjungan Plaza, Surabaya
Company Profile
Store Locations
Daniel Wellington store Summarecon Mall Bekasi, Bekasi
09 PAR T 9 E XECUTION AND IMPLEMENTATION
PT Kami Gawi Berjaya
EXECUTI O N AN D IM PLE M E NTATI O N
A. Retail Division •
Multi-brand chain stores - The Watch Co.
•
Mono brand stores - Daniel Wellington, Hypergrand & Olivia Burton
B. Distribution Division •
Alternative stores
•
Fashion stores
•
Online stores
•
Traditional stores
Company Profile
C. E-commerce Division •
www.thewatch.co
•
www.fromtinyislands.com
•
www.timex.co.id
•
www.essentialsby.com
•
From Tiny Islands
•
Phase - Phase x Voyej
Execution and Implementation
D. Business Development
PT Kami Gawi Berjaya
MAR KETIN G
PT Kami Gawi Berjaya has a dedicated Marketing Team who research, develop and implement our marketing activities and programs. We utilize 6 core methods to market our stores, products and promotions. We intend on creating a very strong social media presence.
Company Profile
A . ME DIA PAR TNE RS HIP PT Kami Gawi Berjaya periodically sends official press releases to our media partners with updates of the brands activities – or news related to the brands. We encourage media to cover and utilize our produts and timepieces in their articles and photo shoots. Online Media:
• Manual
• Fimela
• Neighbourlist
• Freemagz
• Shoppingmagz
• Footurama
• Style.com
• Hangout Jakarta
• Subcult
• Jax
• Talkmen
• Bazaar
• MAXIM
• Best Life
• Men’s Folio
• CLEO
• News Living
• DAMAN
• Nylon Magazine
• Grazia
• Style & Décor
• Her World Magazine
• Trax Magazine
• Juice Magazine
Marketing
Offline Media:
• Darakubiru
PT Kami Gawi Berjaya
B . ADVE R TIS ING We utilizes printed advertisements and billboards (e.g. in strategic locations such as streets/ bus stops, etc.), as well as advertising light boxes (posters, etc.) in malls
Daniel Wellington (outdoor) banner in Serpong area
Company Profile
C. E VE NTS PT Kami Gawi Berjaya also holds official events in light of a new brand or product launch, as well as media gatherings. Additionally, we also participate in fashion events and markets (bazaars and pop-up stores, etc.).
Advertising & Events
AĂƒRK Collective 002 Collection Launch THE GOODS DEPT, Pacific Place May 2015
PT Kami Gawi Berjaya
The Watch Co. Brightspot Market Senayan City November 2014
Company Profile
Events
Daniel Wellington Dapper Collection Launch Burgundy, Plaza Indonesia October 2015
PT Kami Gawi Berjaya
TSOVET Launch Event Darling Rice Club September 2015
Company Profile
Events
Private Luncheon with media Lewis & Carroll Tea December 2015
PT Kami Gawi Berjaya
TIMEX Launch Event Olivier, Grand Indonesia October 2016
Company Profile
Events
Olivia Burton Launch Event Central Department Store, Grand Indonesia November 2016
PT Kami Gawi Berjaya
William L. 1985 Launch Event Archie November 2016
Company Profile
Events
Olivia Burton Influencer Gathering Lewis & Carroll Tea December 2016
PT Kami Gawi Berjaya
D. ONLINE ACTIVITIES a. Website Home Banner b. Newsletters c. Google Ads
Website home banner The Watch Co. www.thewatch.co
Company Profile
Online Activities
Website home banner TIMEX Indonesia www.timex.co.id
Company Profile
Newsletter
Company Profile
Social Media Activation
Google Ads
PT Kami Gawi Berjaya
E . SO CIAL ME DIA ACTIVATION Our social media accounts play an integral role in our marketing initiatives. Through the marketing team’s controlled curation, our Social Media accounts have garnered an extensive audience. #graphicessence #redefinetime #TWCxTsovet
102k + Followers
The Watch Co. Instagram Account
Company Profile
Social Media Activation
Additionally, we also conduct Instagram marketing activities, such as photo competitions for our followers.
PT Kami Gawi Berjaya
F. CE LE B RIT Y COLL ABOR ATION S Our products are often promoted by Indonesia’s local influencers, celebrities, fashion bloggers and public figures.
Keenan Pearce
Afgan
Gamaliel Tapiheru
Creative Influencer
Solo Artist
Artist
Raisa
Adinia Wirasti
Ayla Dimitri
Solo Artist
Actress & Sports Enthusiast
Fashion Editor & Influencer
Company Profile
Teddy Aang
Ernanda Putra
Actor
Artist
Photographer & Creative Influencer
Yumna Kemal
Dian Sastro
Sandra Dewi
Creative Influencer
Actress & Sport Enthusiast
Actress
Celebrity Collaborations
Nicolas Saputra
10 PAR T 1 0 E- COMME RCE OVERVIE W
PT Kami Gawi Berjaya
E - CO M M E RCE OVE RVIE W
The Watch Co. E-Commerce has been continuing to develop and grow exponentially throughout 2016. Our website (www.thewatch.co) has had an increase of 67,44% visitors over 2016 in comparison to the same periods in 2015. There have been more than 1.500 transactions since January until October 2016.
Company Profile
The Watch Co. works in partnership and cooperation with leading financial institutions to provide a seamless shopping experience for our customers, providing the following payment methods:
E-Commerce Overview
PT Kami Gawi Berjaya
E - CO M M E RCE TR AFFI C IN 2 01 5 & 2 01 6
70.000
60.000
50.000
40.000
30.000
20.000
10.000
0 January
February
March
April
May
19.652
24.312
20.721
14.713
18.533
27.607
32.563
35.936
30.043
24.388
Traffic in 2015
Traffic in 2016
Company Profile
Total in 2016 328.513
E-commerce Overview
Total in 2015 196.203
June
July
August
September
October
21.971
24.889
20.252
18.110
13.050
26.346
26.063
27.590
31.600
66.377
C O NTAC T
PT Kami Gawi Berjaya IDX Building Tower II 17th Floor Jl. Jend. Sudirman Kav. 52 – 53 Jakarta, Indonesia 12190 T +6221 515 7604
Florencia Widyastri fw@kgbgroup.co.id
Us, Work, Success.
PT KAMI GAWI BERJAYA Indonesia Stock Exchange Building 17th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta, Indonesia 12190 T. (021) 515 7604 www.kgbgroup.co.id © 2016