C A T A L O G U E
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CONTE NTS
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BR AND OVERVIEW
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DAN I EL WELLI N GTON
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BRAND LISTS
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HYPERGRAND
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AﾃコK COLLECTIVE
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TR IWA
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AUTO DROM O
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V O I D WAT C H E S
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BR AUN
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O T H E R I N F O R M AT I O N
01 B R A N D OVE RVI E W
Established in 2013, The Watch. Co builds its foundation on good quality and innovative design. We believe in seeking new talents and connecting with likeminded individuals that share these values. At The Watch Co., we believe in empowering individual choice. Our portfolio consists of some of the watch industry’s most notable boutique labels, each offering its own unique, distinct flair. After all, the time telling experience extends beyond mere minutes and seconds. It’s about collective memories and memorable milestones. We want our timepieces to be more than just a wristwatch. We want them to be there where you are, while you’re creating memories and celebrating milestones.
0 3 B R A N D LI STS
AﾃコK COLLECTIVE AUTO DROM O BR AUN DAN I EL WELLI N GTON HYPERGRAND TR IWA V O I D WAT C H E S
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A Ăƒ R K
CO LLEC TIVE
AU S T R A L I A
First launched on February 2013, this very young brand from Melbourne, Australia has known as a growing timepieces company that specialized in unique user-interface and clever function that will stand the test of time. Aiming for perfect harmony between design, function, and aesthetic, each watch has a unique function of movements to balancing those three factors.
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AUTO D R O M O U S A
The world of Autodromo is the creative vision of founder Bradley Price, an industrial designer who set out to craft unique products that express the spirit of motoring. Autodromo’s design philosophy blends a contemporary, minimalist sensibility with mid-century vintage character. The resulting products are equally at home in past and present. Everything is designed in-house with a small, passionate team with the goal of creating a special, memorable experience for the discerning individual.
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B R AU N G E R M A N Y
Braun clocks and watches are first released in 1971. The infamous German industrial designers, Dieter Rams and Deitrich Lubs were the masterminds behind the project; and, with their “less but better� design philosophy they produced a number of memorable products for Braun including some of the best travel alarm clocks around. Over the last 40 years, Braun time pieces were characterized by their pure, highly functional and timeless design with no superfluous details: every feature directly reflects a function.
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DA N I E L
WE LLI N GTON
S W E D E N
The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Daniel Wellington. Inspired by the beautiful mix of classic meets modern, Filip Tysander created this much loved collection with interchangeable Nato straps and classic leather straps. Its versatility and unique look has appealed to both men and women internationally.
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HY PE RG R A N D S I N G A P O R E
HyperGrand is founded by Leroy Xavier Zhong, mechanical & aerospace engineer turned watch designer. HyperGrand’s products inherit Leroy’s clean industrial design and quality construct that exceeds most fashion wares, and embraces the versatility and expressiveness of smart-casual street fashion. HyperGrand created the world’s first graphic art printed NATO strap – creating pragmatic magic in the form of easily interchangeable watch straps laced with a variety of prints, monograms and art work.
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TR IWA S W E D E N
Triwa is an acronym for Transforming the Industry of Watches. The goal is to promote the ethos of attitude and individuality in the traditional world of watches and accessories. Triwa is deadly serious about being playful and unpretentious; being provocative in a creative, uplifting way. Each piece that leaves Stockholm is created with the commitment to bring the products that reflects individual style and personality.
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VO I D
WATC H E S S W E D E N
VOID Watches is an independent boutique watch brand launched in 2008 as the single vision of Swedish designer David Ericsson. It has a unique take on watch design using simple yet expressive shapes, giving each watch an almost architectural expression. Just like a great building is designed to fit its environment, all VOID Watches are made to sit perfectly on your wrist. The design draws heavily on the Scandinavian design tradition using simple geometries and materials often found in architecture.
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