Psfk future of health

PSFK presents

FUTURE OF HEALTH

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report Co n s u lti n g

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FUTURE OF HEALTH Co n s u lti n g

Shared By The Many

Advances in technology are allowing for the provision of affordable, decentralized healthcare for the masses and are lowering the barriers to entry in less developed markets.

The analysis in PSFK’s Future of Health Report has yielded a number of insights, the most evident of which is mobile technology as a catalyst for change. The mobile phone and connected tablet computer are allowing for the distribution of a broad range of medical and support services. This is especially important in countries with little or no healthcare infrastructure and areas in which there are few trained healthcare professionals. These technologies also allow trained professionals to perform quality control remotely.

Amongst the many significant developments is a shift towards one-on-one, infield diagnostics and monitoring. Services that were once only available at a doctor’s office or hospital are now available on-demand through low-tech, affordable solutions. Personal systems allow for ‘good enough’ diagnostics that would have been difficult, expensive and timely to attain previously. Using a basic phone with adapted software, a health worker can test for myriad symptoms even cancer. This information can be relayed to a central medical care center where doctors and trained professionals can react to the data, provide prompt diagnosis and suggest treatment options. The ability to capture this data and get quick responses remotely means better healthcare, fewer trips to the hospital (which, for many means days away from home and family), and less time away from work.

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A change is also occurring that is seeing increased access to and sharing of health information. This is made possible by the proliferation of systems designed to overcome infrastructure insufficiencies. These systems are enabling the broadcast of information and receipt of subsequent feedback in virtually any setting. From ‘town crier’ systems to ‘internet by text’, the collective knowledge found on the web is being made available to populations around the world who previously lacked access. The connectivity that is enabling the sharing of health information is also powering the growth of social networks focused on health and medical care. These networks are allowing professionals, health workers and individuals to connect and share knowledge quickly.

PSFK’s Future of Health Report details 15 trends that will impact health and wellness around the world. Simple advances such as off-the-grid energy and the introduction of gaming into healthcare service offerings sit alongside more future-forward developments such as bio-medical printing. It is our hope that this report will inspire your thinking and lead to services, applications and technologies which will allow for more available, quality healthcare.

Piers Fawkes Founder & President PSFK

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In the first half of the Future of Health Report, PSFK provides an analysis of the trends impacting the health of many. We explore this future from the perspective of organizations, patients, healthcare providers and communities. We also highlight how technology and access to information play a vital role in the ways that people understand, manage and receive care whether that’s at home, in hospitals and clinics or in doctors’ offices. The trends identified within this document and the examples used to bring them to life are inspired by innovation taking place around the globe.

PSFK invited the world’s leading advertising and design agencies to react to the Future of Health Report. By imagining solutions for healthcare in emerging countries.

We asked UNICEF to identify their key challenges in the field and set these as a brief for the creative companies. In the second half of the report we feature the responses. The solutions put forth by these innovators, are not meant to anticipate every challenge faced in the field, but rather are meant to inspire new thinking in likeminds in companies, organizations, university researchers and governments.

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Provide a snapshot of the key trends driving change in personal health and healthcare Inspire businesses to react with innovative solutions to help vast numbers of people lead healthier lives

PSFK PROCESS PSFK conducted a research cycle during which they searched for signs of change and spoke to opinion leaders about shifts in the health and wellness landscape. Our researchers gathered several hundred pieces of data that provided both literal and lateral inspiration within the areas of personal health and healthcare.

At the end of the research period, PSFK’s team conducted pattern recognition to identify trends, the strongest of which are featured in this report, along with supporting examples and analysis.

ABOUT PSFK PSFK is the go-to source for new ideas and inspiration for creative business. The New York City based trends and innovation company publishes a daily news site, provides research and business consultancy, manages a network of experts and hosts idea-generating events. PSFK aims to inspire readers, clients and guests to make things better—whether that’s better products, better services, better lives or a better world. www.psfk.com

CONTACT For more information Piers Fawkes - Project Lead piers.fawkes@psfk.com Jeff Weiner - Business Development jeff.weiner@psfk.com For copies of this report visit: www.psfk.com/future-of-health

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TABLE OF CONTENTS

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introduction core themes Challenges & implications key trends 1. sms consultation 2. distance learning 3. temporary communities 4. handheld hospital 5. tracking matters 6. remote diagnostics 7. diy Check up 8. picturing our health 9. wellness tracking 10. gaming for health 11. offline web 12. mobile distributed wealth 13. off the grid energy 14. hacking healthcare 15. bio-medical printing concepts for health about

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2 5 6 7 15 23 31 37 47 55 63 71 79 87 95 103 111 119 127 207

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CORE THEMES

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Each of the trends identified in this report falls within one of four core themes identified by the innovation team at UNICEF, and is defined by relationships between actors, aggregators, and interactions. The images below visualize how each trend is characterized by these relationships:

COMMUNICATION

FEEDBACK LOOP

TOOLS

Temporary Communities

Personal Tracking

Handheld Hospital

Remote Diagnostics

Gaming for Health

DIY Check Up

Offline Web

Mobile Distributed Wealth

Picturing Our Health

GLOBAL NETWORKS

Hacking Healthcare

Bio-Medical Printing

SMS Consultation

Energy Off the Grid

Distance Learning

Tracking Matters

HEALTH PROFESSIONAL

ACTORS WWW.PSFK.COM

LAYMAN/PATIENT

COMMUNITY

SOCIAL NETWORK

“THE CLOUD” (REMOTE DIGITAL DATABASE)

AGGREGATORS

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INFO LOOP

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CHALLENGES & IMPLICATIONS

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How will the trends identified in this report impact health for the many? The Innovation team at UNICEF identified ten critical challenges their local teams face in the field, and in the table below we describe how change reported in this document is helping to overcome them.

Challenge: Lack of access to relevant and actionable information

Challenge: Difficulty in executing distance training

Access By Anyone Information and health services are now more easily utilized by people without access to an internet connection or costly hardware.

Remote Guidance Treatment of patients by non-experts can now be augmented with professional doctor guidance in emergency situations.

Challenge: Limited ability to contact physicians and health workers when necessary

Challenge: Limited Availability of dosage information for certain age groups

Anywhere Diagnosis Temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who get too sick to travel to hospitals.

Virtual Medical Records Patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic.

Challenge: Lack of connection/communication between community health workers

Challenge: Difficulty with Identification of community health workers

Community Information Officers Messengers have influential roles within their immediate communities, serving as a contact point and service provider.

Phone As ID Financial services are addressing security and identity concerns on mobile devices, making it possible for health services to use the mobile number as a means of ID.

Challenge: Important need to continue building trust and respect within communities

Challenge: Limited methods for scheduling visits and check-up reminders for patients

Empower Local Leaders Helping citizens create their own message boards around relevant topics can provide a forum for discussing local issues.

Frequent Check-Ups, Early Detection Mobile devices can be used to monitor healthy patients and larger populations, therefore reducing the amount of visits for patients.

Challenge: Identifying needs in different parts of the world and adapting the use of programs/technologies accordingly

Challenge: Difficulties in registering new births

Shared Insights Crowdsourcing data can allow multiple groups of people (universities, medical institutions, etc.) to analyze it and react to findings or changes.

Targeted Updates Triggered events, such as purchasing habits of new parents, can send out alerts to appropriate personnel.

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SMS coNSULTATION

Photo: Catalina Kulczar-Marin Š2010

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SMS CONSULTATION

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summary Increased access to mobile phones with even basic capabilities has led to the development of SMS services that connect users, allowing for the exchange of vital information and expert opinions in near real-time. This simple format provides a trusted resource for asking time-sensitive questions, while providing an anonymous forum for gaining insights on potentially sensitive subjects.

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Trusted And Reliable SMS systems can build trust and encourage repeat usage by providing timely responses to questions and submissions.

Bite-Size Info Concise information is easy to remember and spread, while also serving as efficient use of user time and battery on mobile devices.

Low Tech SMS negates the need for more advanced smartphones and cellular infrastructure in developing countries.

Maintains Privacy Services can provide users with the option to maintain anonymity and privacy when asking sensitive information.

Service Monitors The Health Status Of Communities

Healthcare Professionals Collaborate Through Text

Social Networking From Any Phone

Entire Texting World Teens As Get Display Reliable Health Education

Instant In-app Purchasing Two-Way Group For Augmented Messaging reality Content

IDENTIFYING FAKE MEDICINES VIA MOBILE Phone

The widespread use of mobile phones now connects the world like never before. How can new services leverage this unprecedented access to deliver relevant information in a timely manner to those who need it?

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“The questions asked are really very simple, but the answers are very vital things for people to know. SMS allows of-the-moment type questions and answers.”

Katie Malbon, M.D. SMS Healthcare Expert Mount Sinai Adolescent Health Center

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Service Monitors The Health Status Of Communities ChildCount+ is a mobile health platform developed by the Millennium Villages Project aimed at empowering communities to improve child survival and maternal health. Built on top of the open source platform RapidSMS, the service uses SMS text messages to facilitate and coordinate the activities of community based healthcare providers, allowing them to register patients and report their health status to a central web dashboard that provides a realtime view of the health of a community.

SMS CONSULTATION

http://www.childcount.org

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Healthcare Professionals Collaborate Through Text San Francisco-based Truth on Call has gathered a panel of physicians to answer questions through text messages. Geared towards a professional audience of media, government, pharmaceutical executives, and doctors, the service encourages critical communication between healthcare providers during situations that warrant collaboration.

SMS CONSULTATION

http://www.truthoncall.com

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Social Networking From Any Phone Finnish company Sibesonke, a spin-off from Nokia Siemens Networks, has built a social networking service that is available on even the simplest phones.

It gives people access to chat, classifieds and other information. The service works using SMS and the USSD text-based browsing protocol, both of which are part of the GSM technical standard, meaning there is no need to upgrade a phone or establish an Internet data connection.

SMS CONSULTATION

http://www.sibesonke.com

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Texting Teens Get Reliable Health Education Mount Sinai Adolescent Health Center has partnered with a mobile marketing company to develop the ‘Text in the City’ program to encourage a closer relationship with its clinic population. This initiative provides a free and reliable health education platform for teenagers through their primary means of communication, texting. The service offers a questions and answer function, birth control reminders and weekly “healthbytes.”

SMS CONSULTATION

http://textinthecity.posterous.com

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Instant Two-Way Group Messaging FrontlineSMS is a free, open source software that enables instantaneous two-way communication on a large scale by turning a computer and a mobile phone or modem into a group messaging hub in any location that has a mobile signal. With the platform, users can send messages to wide groups of people and collect responses to questions or surveys via SMS, as well as manage contacts and export data to spreadsheets.

SMS CONSULTATION

http://www.frontlinesms.com

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Identifying Fake Medicines via Mobile Phone The mPedigree system is attempting to establish an electronic library of medicine being distributed in developing countries. By creating a large resource of drug classifications that label drugs as illegitimate or genuine and making it available on a basic mobile platform, users from anywhere can be assured that they are purchasing or using safe medicine.

SMS CONSULTATION

http://mpedigree.net

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distance learning

Photo: Catalina Kulczar-Marin Š2010

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DISTANCE LEARNING

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summary The development of faster mobile networks and improved device technology is allowing for an unprecedented level of quality content to be streamed to and viewed on consumer handheld devices. This is enabling access to the web’s entire library of video tutorials and how-to programs, and can lead to the creation of virtual classrooms that can happen anywhere. This will evolve to include live person-to-person video chats on mobile phones, allowing for a level of real-time interactivity that will bring new opportunities to how and where people learn.

MOBILE VIDEO ASSISTS HOME VISITS

Connecting Distant Hospitals To Improve Treatment

MOBILE App HELPS Doctors EXPLAIN CONDITIONS

WEB Video TUTORIALS

LEARN ANYTIME ON YOUTUBE

VISUAL SELF-HELP GROUPS

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Anywhere, Anytime Classroom Citizens can learn proper care techniques in home, rather than travel outside, for upto-date medical information Reusable Learnings Multiple people can receive training and learning from one information source.

Remote Guidance Treatment can be augmented with guidance from a highly trained medical professional in emergency situations.

Improved Training Training can be made faster, cheaper and more efficient by using virtual classrooms to teach courses remotely.

Numerous attempts are being made to change the traditional top-down model of education. How can new developments in internet and communications technology, increase the reach of these new teaching methods and make them readily accessible to all populations?

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“Mobile devices make the jobs of remote health workers easier. And when these end users have their needs addressed, they don’t require much training and then they suggest more types of services that could help them.”

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MOBILE VIDEO ASSISTS HOME VISITS Two projects are leveraging the power of mobile video to supplement work in the homes of developing countries. First Days is a project by the Berkeley Institute of Design that gives healthcare workers in India short videos related to maternal health to show to their clients and help guide consultation. In Tanzania, healthcare volunteers are being aided with mobile video tutorials during home visits by a collaboration of D-Tree International and BRAC Tanzania.

Distance Learning

http://bid.berkeley.edu http://www.d-tree.org http://www.brac.net

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Connecting Distant Hospitals To Improve Treatment In late 2009, hospitals in Sierra Leone launched a satellite link-up to connect doctors in the country to doctors in India where there is better equipment for data analysis. This facilitates real-time consultations between doctors in the field and specialists in hospitals.

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Distance Learning

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MOBILE App HELPS Doctors EXPLAIN CONDITIONS The Blausen Human Atlas is an app for the iPhone and iPad that contains a library of 150 interactive 3D animations, 1200 images and over 1,500 medical terms to help explain human anatomy, common medical conditions and treatments. The app was designed to improve communication between doctors and patients by providing a visual method for understanding complicated diagnoses and procedures. Human Atlas can also be a useful tool which can be shown to patients to help explain conditions out in the field.

DISTANCE LEARNING

http://blausen.com/iphone

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WEB Video TUTORIALS Altus Learning Systems recently launched vSearch Mobile, a cloud-based service that allows users to search and access audio and video content from internet connected devices including the iPad, iPhone, BlackBerry and Android handsets. The service enables an organization to create a repository of searchable cloud-based content, delivering knowledge to large, geographically-dispersed audiences.

Distance Learning

http://www.altuscorp.com

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LEARN ANYTHING anytime ON YOUTUBE The Khan Academy is a non-profit dedicated to the idea of democratizing education by making quality tools available to everyone in the world. To that end, the organization has created over 1400 videos accessible on YouTube that cover a breadth of topics from basic arithmetic and science to more complex subjects such as business finance and medicine. Over 70,000 students visit the site every month and 35,000 videos are watched every day.

Other organizations have also begun distributing copies of Khan’s videos on offline servers to rural areas in Asia, Latin America and Africa.

Distance Learning

http://www.khanacademy.org

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VIRTUAL SELF-HELP GROUPs PatientsLikeMe is a collective website that allows people with lifechanging conditions to connect with one another. It provides a platform that helps people who have certain diseases to share their experiences and teach coping strategies to those who have been recently diagnosed.

By taking away geographic boundaries, users can learn first hand about how to deal with sicknesses that those in their immediate vicinity might not have experience with.

DISTANCE LEARNING

http://www.patientslikeme.com

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TEMPORARY COMMUNITIES

Photo: Catalina Kulczar-Marin ©2010

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FUTURE OF HEALTH

TEMPORARY COMMUNITIES

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summary Better networking tools are enabling people to assemble quickly around one or more shared connections such as location, interest or affiliation. These gatherings can occur anywhere and are often centered around accomplishing a common goal. These systems create hyper-relevant networks that communicate ideas and distribute information across groups.

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Faster Formation Groups of people can be quickly brought together for training, vaccination and emergency relief.

Decentralized Broadcast Citizens can gain information without having to go through potentially unreliable information channels.

Task-Based Messaging Local teams can quickly distribute tasks among geographically diverse people.

Relevant Messaging Allowing users to create their own message boards around relevant topics can provide a forum for community issues.

Service Keeps People Connected in a crisis

Mobile PHONE Neighborhood Message Board

Instant Hyperlocal Sharing

Web Platform Provides a Way For People to Organize Spontaneously

Virtual Assistant Turns Check-Ins Into Meetups

Chat Tool Allows Group Conversation Over Text Messaging

We’ve seen what groups of dedicated individuals can accomplish when they’ve formed traditional communities around common goals. Can the addition of mobile technology increase their efficiency and relevancy?

“Imagine hundreds of rescue workers, NGOs and doctors as in Haiti, all passing around data. That gives unparalleled up-to-date information of where people are, plus details such as movement patterns. It could help faster relief, epidemic prevention and more.”

Ulrik Hogrebe Communications Design Expert ASHA Project WWW.PSFK.COM

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Service Keeps People Connected in a crisis InSTEDD has developed GeoChat, a service for coordinating the efforts of different relief organizations on the ground to help ensure an organized, rapid response following a crisis. The platform is a flexible open source group communications technology that lets team members interact to maintain shared geospatial awareness of who is doing what where -- over any device, on any platform, over any network, using SMS, email or web browser.

TEMPORARY COMMUNITIES

http://instedd.org/geochat

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Mobile PHONE NEIGHBORHOOD Message Board Mobile PHONE Neighborhood Message Board BlockChalk is an application for the iPhone that allows people to leave behind virtual messages and see what other people are saying in the immediate vicinity. It acts as a localized digital bulletin-board where users in its proximity can ask or answer questions and share useful information about the neighborhood.

TEMPORARY COMMUNITIES

http://blockchalk.com

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Instant Hyperlocal Sharing Nokia Instant Community is a technology in development that can create communities on mobile devices within close range of each other. Without the need for an internet connection, it relies on an ad-hoc wifi to establish and exchange information with others. Through the service, users can instant message with people nearby, as well as share pictures, songs, contact info and other types of content.

TEMPORARY COMMUNITIES

http://www.research.nokia.com

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Web Platform Provides a Way For People to Organize Spontaneously Meetup is a web-based platform that provides social groups the ability to announce, organize and meet in the real world. Their “Everywhere” service helps followers of companies and organizations to know about each other so that they can communicate and even meet up.

TEMPORARY COMMUNITIES

http://www.meetup.com/everywhere

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Virtual Assistant Turns Check-Ins Into Meetups MeetGatsby uses location-based data from Foursquare to match nearby strangers who may be interested in meeting. Users participate by linking their Foursquare account to the Gatsby service, identifying interests that they may share with others. Upon check-in, Gatsby sends a text to notify users when a match is nearby, allowing for a text conversation to be held instantly.

TEMPORARY COMMUNITIES

http://meetgatsby.com

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Chat Tool Allows Group Conversation Over Text Messaging US-based Onebluebrick has created Fast Society, a tool that lets users create a message board-like forum just with text messaging. When a user sends out a text through the service, it creates a group chat that lets multiple people read and respond to the thread through text messaging. Users start an event with a text, then when it’s over can review the event on its own web page.

The service also allows groups to easily coordinate conference calls. This allows easy, short communications among groups without the need for an internet connection.

TEMPORARY COMMUNITIES

http://www.fastsociety.com

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handheld hospital

Photo: Catalina Kulczar-Marin Š2010

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FUTURE OF HEALTH

HANDHELD HOSPITAL

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summary Mobile applications, peripherals and addons are becoming sophisticated enough to perform tasks comparable to their hospital equivalents, at price points that are more accessible for members of emerging economies. Although they often offer only basic functionality, these devices approximate vital diagnosis protocols closely enough to provide people in remote areas with immediate diagnosis.

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Provide Good Enough Analysis Patients in remote areas can receive basic diagnosis without having to travel to health clinics.

Mobile Phone As Tool Services can be built that augment the capabilities of basic phones enabling them to provide mobile care.

Anywhere Diagnosis Temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who don’t have easy access to medical facilities.

Frequent Check-Ups, Early Detection Mobile devices can be used to monitor healthy patients and larger populations identifying and preventing pandemics by treating people before disease spreads.

Low-Cost Mobile Phone Eye Test

Lens-less Digital Microscope Plugs Into Mobile Phones

Portable Microscope Delivers Streaming Video To Mobile Devices

Off-The-Shelf Digital Camera Sees Cancer In Real Time

Plug-in Technology For Mobile Phones Diagnoses Pneumonia

Handheld Device For Capturing Biometrics In The Field

The notion of ‘good enough’ technology has proven to be successful when applied to the basic needs of consumers in the marketplace. What if this same idea was established in the healthcare industry?

“What people don’t realize is how much we can already do using existing technologies and mobile devices. The challenge is making these technologies understandable, usable and relevant in people’s lives.”

Richard Fine Health Product Innovator Help Remedies WWW.PSFK.COM

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Low-Cost Mobile Phone Eye Test The Near-Eye Tool for Refractive Assessment (NETRA) project from the MIT Media Lab provides eyesight tests by utilizing the screen of a smartphone to display images while the NETRA sensors measure the optical distortion across different regions of the eye. This method eliminates the need for more expensive components found in traditional optical sensors.

handheld hospital

http://web.media.mit.edu/~pamplona/NETRA

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Lens-less Digital Microscope Plugs Into Mobile Phones UCLA’s Ozcan Research Group has developed a small digital microscope that can plug into a cell phone through a USB cable and perform basic medical diagnostics. This inexpensive, lightweight microscope doesn’t use a lens, but instead incorporates a light-emitting diode to illuminate the sample along with a light-sensing chip to capture images from slides. An algorithm is able to analyze data from the images, determining patient blood counts and identifying if any diseased cells or bacteria are present. This helps ensure quicker access to medication and treatment.

handheld hospital

http://innovate.ee.ucla.edu

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Portable Microscope Delivers Streaming Video To Mobile Devices Japanese firm Scalar Corp has developed a powerful microscope called the AirMicro model A1 that can transmit video to the iPad or iPhone over wireless LAN. The microscope is equipped with a 50x lens for precise imaging, enabling users to examine skin textures and blemishes on one or more mobile devices using a proprietary mobile application.

handheld hospital

http://www.scalar.co.jp/english

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Off-The-Shelf Digital Camera Sees Cancer In Real Time Using a $400 Olympus digital camera, biomedical researchers at Rice University and the University of Texas are able to distinguish between healthy and cancerous cells with the addition of a small bundle of fiber-optic cable.

The tip of the cable is placed against the inside of a patient’s cheek, which has been treated with a common fluorescent dye that causes cell nuclei to glow for better imaging. The pictures captured can then be examined on the camera’s LCD screen to detect if abnormal cells are present. In the future, software upgrades could be developed to perform this analysis automatically.

HANDHELD HOSPITAL

http://www.rice.edu

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Plug-in Technology For Mobile Phones Diagnoses Pneumonia Researchers at the University of Melbourne in Australia are adapting cell phones to help health workers quickly diagnose pneumonia. The team has developed a low-cost oximeter, a device that measures the oxygen content in red blood cells by tracking the absorption of red and infrared light waves as they pass through a patient’s fingertip. This can be plugged into a smartphone with special diagnostic software to analyze readings obtained from the sensor and determine a patient’s health. The next step is expanding the prototype to work with simpler cell phones.

handheld hospital

http://www.ni.unimelb.edu.au

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Handheld Device For Capturing Biometrics In The Field The HIIDE is a portable biometric tool developed by the US Army that can capture people’s iris, finger, and facial profiles in field environments. With 65,000 currently in use in Iraq and Afghanistan, the device integrates with worldwide databases housing biometric data, facilitating the quick care and treatment of patients living in remote areas.

handheld hospital

http://biometricesc.mi.army.mil/Software

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tracking matters

Photo: Catalina Kulczar-Marin Š2010

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TRACKING MATTERS

Co n s u lti n g

summary The availability of low cost sensors and other digital technologies to collect and broadcast data is enabling virtually any object—from people to packages—to be tracked and monitored. Existing mobile and web-based platforms can offer almost real-time access to information that can provide both positional and conditional insights, resulting in greater accountability and understanding.

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Position And Condition Medicine and vital supplies can be tracked more accurately and easily to ensure they arrive untampered and in good condition.

Targeted Updates Triggered events can send out alerts to appropriate personnel.

Automated Inventory Inventory survey times can be shortened by requesting objects to check-into systems.

Continuous Monitoring Patients with chronic diseases can be monitored more easily and receive ongoing care.

Increased Accountability Personnel can be monitored to ensure attendance and delivery of services.

Sensors Provide Complete Monitoring of Medical Deliveries

RFID to Track Patients And Records In Hospitals

Using Smell To Detect Spoilage

SMART LABELS HELP PATIENTS TAKE PILLS

Using RFID For Accountability In Educational Institutions

GPS ENABLED TRACKING OF CITY RESOURCES

“Integration of new technology (GPS, web mapping) and the tried and true paper maps and mobile phones ensure successful health mapping.”

Joshua Goldstein Community Mapping Expert Map Kiberia Project

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“Whether you’re a healthcare provider, drug company or device maker, most of your interactions with patients are short and mysterious. There’s a brief interaction and very limited opportunity for follow up. Everyone is looking for ways to deepen that relationship.”

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Sensors Provide Complete Monitoring of Medical Deliveries SenseAware is a FedEx-powered service that uses comprehensive sensor technology for web-based monitoring of packages. Packages equipped with SenseAware deliver real-time information about location, temperature and lighting, and other environmental cues, helping ensure that critical medical supplies and other sensitive materials are received in the proper condition.

tracking Matters

http://www.senseaware.com

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RFID to Track Patients And Records In Hospitals China-based Daily RFID’s single-use tracking kit is designed to be used for hospital patient management tasks such as patient monitoring, medication records, and tracing of newborn babies in hospital settings. The RFIDenabled, wristband-based kit gives physicians and medical staff an easy way to immediately identify a patient and their medical record with a wifi-enabled PDA hand-held reader, while simultaneously updating the system with current information.

tracking Matters

http://www.rfid-in-china.com

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Using Smell To Detect Spoilage GE is developing sensors that combine RFID tracking with an acute gas sensing capability, which can detect the presence of distinct chemical compounds in the air. When attached to food products, these sensors periodically check for spoilage, alerting consumers either through an intelligent label or by wireless notification.

tracking Matters

http://ge.geglobalresearch.com

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Smart Labels Help Patients Take Pills Patients that opt into the eMedOnline system are given a cellphone equipped with an RFID reader and pill bottles with RFID labels. A mobile application that runs on the phone schedules their medication and alerts patients at appropriate times, explaining what they should take and what it is for, while providing a walkthrough succession of steps for more elderly users.

TRacking Matters

http://www.emedonline.com

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Using RFID For Accountability In Educational Institutions Northern Arizona University is working to implement a system for using RFID proximity card readers to automatically take attendance in its classes, with an aim to increase attendance and student performance. The system calls for embedding RFID into the personal cards of each student in an effort to monitor their whereabouts on campus.

tracking Matters

http://home.nau.edu

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GPS ENABLED TRACKING OF CITY RESOURCES Trash Track is a project by the SENSEable City Lab at MIT that aims to help residents see the path of trash after it leaves their homes. By placing RFID tags on trash and following its path with both cellular triangulation and GPS, it allows users to view the path of their trash on a map. The project also hopes to give residents a better understanding of the “Removal Chain” process and their impact on the environment.

tracking Matters

http://senseable.mit.edu/trashtrack

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REMOTE DIAGNOSTICS

Photo: Catalina Kulczar-Marin ©2010

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REMOTE DIAGNOSTICS

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summary Web-connected devices are now able to capture an individual’s health-related data and communicate that information to healthcare professionals situated anywhere. This information allows for distributed care enabling remote diagnoses, alerting doctors to changing conditions as they occur and providing a total picture of a person’s health so that necessary care can be administered.

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Web-Based Stethoscope For Remote Diagnosis

analysis outsourced To Sleep Experts

Pill Alerts Doctors When Swallowed

Intelligent Body Monitor Preemptively Predicts Heart Failure

Web Connected Cuffs Monitor Hypertension From Afar

REMOTE PATIENT MONITORING VIA the iPhone

Less Beds, Better Health Treatment centers and hospitals can track patient health without patient visits.

Family-Centered A patient’s family life and work is less disrupted with remote diagnosis.

Picturing Health More relevant, accurate, real-time data of the health of populations can be gathered.

Foreign Expertise Specialists can be utilized in geographically remote areas through technology-enabled consultations.

Traditionally patients have been required to travel to a hospital or clinic to have their basic health data taken and to receive consultations. What happens when these measurements can be taken individually, when the person being monitored does not have to travel, and when they can instantly see progress or problem areas?

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“Fitness trackers, whether as wearable devices or embedded into smartphones, will offer doctors the ability to see in real-time how active their patients are, helping them glean from the data generated how best to modify a patient’s lifestyle.”

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Web-Based Stethoscope For Remote Diagnosis The ZargisTelemed platform by Zargis Medical streams heart and lung sounds to anywhere in the world using a web-connected stethoscope. The sounds are transmitted in real-time either over the internet or a private network allowing for remote diagnosis and expert analysis. The platform is integrated with the Cardioscan heart sounds analysis software and the Zargis StethAssist heart and lung sounds visualization software.

REMOTE DIAGNOSTICS

http://www.zargis.com

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analysis outsourced To Sleep Experts Sleep apnea is a condition that is costly to diagnose and often requires that a patient spend several nights in clinic for proper analysis. Watermark Medical has developed an at-home device that helps doctors diagnose sleep apnea remotely. The sensor-equipped headband is worn by a patient for a night or two during their normal sleep cycles, measuring various metrics including blood-oxygen saturation, air flow, pulse rate and snoring levels. The data is downloaded to a personal computer, then sent to a network of sleep professionals, one of whom delivers a report to the physician within 48 hours, with a diagnosis and suggested treatment.

REMOTE DIAGNOSTICS

http://www.watermarkmedical.com

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Pill Alerts Doctors When Swallowed Researchers at the University of Florida have developed a prototype of an ingestible pill capsule containing a microchip and an antenna, which automatically alerts doctors or family members when it is ingested. After it is swallowed, the microchip in the pill transmits a signal to an external electronic device which then alerts a cell phone or computer, informing the patient’s doctor or family. The pill doesn’t require a battery as it is powered by short bursts of low-voltage charge sent by the external device.

REMOTE DIAGNOSTICS

http://news.ufl.edu/2010/03/31/antenna-pill-2

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Intelligent Body Monitor Preemptively Predicts Heart Failure PiiX is a wireless, water-resistant sensor developed by Corventis that sticks to a patient’s chest, monitoring heart rate, respiratory rate, bodily fluids, and overall activity. It transmits this data to a central server for analysis and review by both doctor and patient. The designers are working to generate algorithms that can analyze the data and predict when a patient is on the verge of heart failure by comparing trends in his or her vital signs against other cases.

REMOTE DIAGNOSTICS

http://www.corventis.com

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Web Connected Cuffs Monitor Hypertension From Afar Kaiser Permanente Colorado recently concluded a trial to test if an easy home-based monitoring system would lead to better control of a patient’s hypertension. In the study, individuals were given a blood pressure cuff with a USB connection that transmitted readings to the American Heart Association’s Heart 360 website and a Microsoft HealthVault account via a home computer. Clinical pharmacists and doctors looked at the reports and used standard treatment algorithms to figure out whose drugs needed tweaking. Patients were contacted by phone or email with any changes. Data suggests positive outcomes from the experiment.

REMOTE DIAGNOSTICS

https://www.kaiserpermanente.org

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REMOTE PATIENT MONITORING VIA the iPhone The AirStrip series of applications for the iPhone are a collection of mobile services that allow physicians to monitor patient status information away from medical centers in real-time. The technology platform taps into the hospital systems and provides waveform data sets such as heart beat, vital signs and imaging data via a secure connection from hospital to doctor.

REMOTE DIAGNOSTICS

http://www.airstriptech.com

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DIY CHECK UP

Photo: Catalina Kulczar-Marin Š2010

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DIY CHECK UP

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summary Consumer electronics such as mobile phones can be used by people to detect early warning signals related to illness and other medical conditions using simple biomedical inputs. By periodically checking their personal wellness, users are able to better manage their own health before visiting or consulting a doctor.

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Diagnose Disease Through Sound

Mobile App Puts A Therapist In Your Pocket

Low-Tech Self-diagnosis Tool

Detecting Potential Skin Cancer Indicators At Home

Interactive App For Diagnosing Back Pain

App Provides Frontline Medical Consultation

At-Home Convenience Access to self-administered tests encourages better health awareness.

Empowering Citizens People can rely less on outside help for managing illnesses and ask more informed questions during routine checkups.

Increased Choice Interactive experiences can walk patients through diagnosis and treatments.

More Efficient Healthcare Decreased time spent diagnosing noncritical illnesses at home enables health facilities to focus on more pressing cases.

We’ve already seen how wider access to web-based information has empowered people to make more informed decisions in many aspects of their lives.

How will further advances in these tools through a combination of ease of use and reliable results help individuals take a more active role in managing their personal health?

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“The ability for people to test themselves effectively will change the healthcare industry.

Focus will be taken away from in-clinic testing and placed upon self-analysis.”

Piers Fawkes, President, PSFK

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Diagnose Disease Through Sound A new iPhone application being developed by Star Analytical Services is designed to diagnose respiratory disease using the sound of a cough. Users simply cough into the microphone; the acoustic properties of the sound are then compared against a database of coughs which indicate various maladies.

diY CHECK UP

http://www.staranalyticalservices.com/

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Mobile App Puts A Therapist In Your Pocket The Mobile Therapy application being developed by Intel works by displaying a “mood map” on a user’s cell phone screen at random times during the day.

Users tap the screen to indicate their current mood. Based on the information entered by the user, the application offers therapeutic exercises ranging from breathing visualizations and progressive muscle relaxation to useful ways to disengage from a stressful situation.

diY CHECK UP

http://www.intel.com

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Low-Tech Self-diagnosis Tool Designers at Honeywell Technology Solutions in Bangalore have created a self-diagnosis tool for people living in rural India, empowering patients and helping doctors by aiding patients in accurately identifying their symptoms.

The simple design consists of a set of rings, each listing symptoms, a disease chart and other information. The patient rotates the rings and chooses their symptoms by bringing them into a single line, below the marker. Each symptom has a number printed on it. The user maps the disease code on the chart, and the chart provides tentative results: disease name, severity, next steps, diagnostic tests required to confirm the disease, the particular specialty of doctor they should see, and contact information for doctors and hospitals.

diY CHECK UP

http://www.honeywell.com/sites/htsl

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Detecting Potential Skin Cancer Indicators At Home The Factor 61 concept by designer Antonia Haaf is a home-use medical device made for the early detection of nodular melanoma. The user holds their thumb over a sensor and the device analyzes visual characteristics from skin abnormalities with image recognition technology, identifying potential indicators of skin cancer.

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diY CHECK UP

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Interactive App For Diagnosing Back Pain Pain Free Back is an iPhone application designed to provide individuals with a rudimentary diagnosis and treatment guide for lower back pain. The app takes sufferers through a personalized, guided discovery of potential causes of their pain and demonstrates simple and effective exercises to help relieve discomfort and improve spinal health.

diY CHECK UP

http://www.smarthealthsoftware.com/pain-free-back

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APP PROVIDES FRONTLINE MEDICAL CONSULTATION US based WebMD has launched a free mobile application that lets users get basic medical information before going to a doctor. The app allows users to find local health providers, check symptoms and access basic drug and treatment information.

diY CHECK UP

http://www.webmd.com/mobile

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picturing our health

Photo: Catalina Kulczar-Marin Š2010

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PICTURING OUR HEALTH

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summary As more data is captured about individuals and communities, better tools are needed to make this often complex information more meaningful and easier to understand.

The development of highly visual and often interactive formats are providing experts and amateurs alike with methods for investigating health on any scale, allowing for deeper analysis and greater insight.

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Understand Large Sets of Data Faster Experts can get a better understanding of overall health of an individual or region in less time than was previously possible.

Overcome Language Barriers Citizens with little or no formal education can come to a better understanding of their own health, enabling them to be proactive in their healthcare decisions.

Shared Insights Crowdsourcing data analysis can allow multiple groups of people (universities, medical institutions, etc.) to react to findings or trends.

Better Indicators Understanding history and past actions allows for the optimization of future behavior and healthcare practices.

Making Visual Sense Of Health Data

DIY Platform For Visualizing Personal Statistics

MAPPING Outbreaks

Track And Share Glucose Levels

Application Helps users See How Well They’re Sleeping

Data Visualization Tools For The Public

From tools like growth charts (for monitoring a child’s nutritional status over time) to information about whether a mother has had the correct vaccinations, healthcare professionals collect massive amounts of patient data. How can the ability to see individual data in easily understandable visualizations or compared on a national scale allow healthcare to be more accurate and efficient?

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“People just need a snapshot of their behavior and they will learn to interpret this data and adjust their lives based on it. This information doesn’t require a professional to interpret it.”

Jay Parkinson, M.D. Healthcare Innovator The Future Well

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Visualizing geographic health GE’s Healthymagination project is an effort to help users understand complex data sets. One aspect of the project is an interactive map that lets users navigate health issues in the US on national, state, and county levels.

The map can be filtered to view categories related to physical and mental health, socioeconomic status and even the physical environment. This give researchers the ability to see a high-level view of a country, then zoom down in to examine individual problem areas and the variables that affect them.

Picturing Our Health

http://www.healthymagination.com

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DIY Platform For Visualizing Personal Statistics Daytum is a mobile and web-based platform that provides intuitive tools for collecting and communicating data through a series of simple visualizations.

The site features a dashboard where users can easily add, display, distribute and archive relevant information. It creates a larger picture of personal statics that can be tracked over time to provide deeper insights into behaviors and other metrics.

Picturing Our Health

http://daytum.com

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MAPPING Outbreaks Geographical visualizations of outbreaks and health incidents allow users to gain a broader understanding of occurrences across regions. Services like Google Flutrends aggregate data from search terms, while services like HealthMap filter news reports across media outlets. More localized solutions such as Ushahidi populate data points through user submitted SMS reports.

Insights generated from the data can be used towards prevention efforts and allocating resources.

Picturing Our Health

http://www.google.org/flutrends http://healthmap.org/outbreaksnearme http://www.ushahidi.com

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Track And Share Glucose Levels The Bant app for the iPhone enables users to visually track their blood glucose levels throughout the day. After recording glucose levels at points throughout the day, users are then able to view their levels as a trend graph of daily, weekly and monthly views, sharing them with others as needed.

PICTURING OUR HEALTH

http://bantapp.com

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Application Helps users See How Well They’re Sleeping Sleep Cycle is a mobile application for the iPhone that helps monitor and visualize a user’s sleep patterns during the course of the night. Through monitoring factors such as movement, snoring levels and other ambient data, the applications provides visualizations in the forms of graphs that provide visual feedback. This gives user’s an understanding of their sleep patterns that helps them make changes to their sleeping habits.

PICTURING OUR HEALTH

http://www.mdlabs.se/sleepcycle

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Data Visualization Tools For The Public Created under IBM’s Collaborative User Experience lab, Many Eyes is a set of web browser tools that allow users to generate interactive visualizations of data sets. Users can submit their own data and decide on the best way to visualize their output. Visualization types include geographic maps, word clouds and block histograms. The purpose of the project is to enable the general public to focus efforts on gathering insights from data rather than generating and programming the visualizations.

PICTURING OUR HEALTH

http://manyeyes.alphaworks.ibm.com/manyeyes

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WELLNESS TRACKING

Photo: Catalina Kulczar-Marin ©2010

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WELLNESS TRACKING

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summary Technologies are being developed to help people self-monitor their health from any location, tracking and delivering basic biometric data and performance statistics.

Apps are taking advantage of the sensors in mobile phones to provide real-time, personalized feedback to individuals that they can then share with their healthcare providers and families. When linked to action, this information can help people lead healthier lifestyles.

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Ambient Tracking Passive tracking technologies allow people to collect important stats without interrupting normal activities.

Virtual Medical Records Patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic.

Instant Diagnosis Frequent updates enable users to pinpoint problems in real-time. Constant updates allow for early detection and prevention.

Easy-To-Learn Introducing technology will be easier because it requires less effort and requires a smaller learning curve for users.

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WEAR-EVERYWHERE DEVICE MONITORS FITNESS DATA

Mobile App Tracks Daily Nutrition

Visualize Your Run

Cloud-Based Nutrition

SCALE HELPS PEOPLE IMPROVE WEIGHT OVER TIME

Life-Logging Glasses Capture Everything The Wearer Sees

“A positive thing that can come out of tracking is that patients learn to use data, and adjust their lives based on it, on their own. Whenever you think about it, you don’t really spend all that much time with your doctor.”

“Imagine what we could be doing, if we could just give people something as seemingly simple as an electronic medical journal that could follow the patient using the same lowtech principals that ASHA is built on.”

Jay Parkinson, M.D. Healthcare Innovator The Future Well

Ulrik Hogrebe Communications Design Expert ASHA Project

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Wear-Everywhere Device Monitors Fitness Data The FitBit is a small device that users wear to monitor their levels of activity throughout the day. The device tracks data with motion sensors and wirelessly transmits the results online whenever it is within 15 meters of a base station.

WELLNESS TRACKING

http://www.fitbit.com

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Mobile App Tracks Daily Nutrition DailyBurn’s FoodScannner application leverages a database of over 200,000 foods to provide users with on-the-go nutrition information. Users simply scan product bar codes using their phone’s camera to pull up relevant entries and submit through the app to catalog their eating habits.

WELLNESS TRACKING

http://dailyburn.com/foodscanner

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TRACKING YOUR FITNESS ROUTINES Runmeter is an iPhone app that helps athlete track, visualize, share, and improve their workouts. Not limited to running, this app can also be used by cyclists, skiers, walkers and more. Key features include recording routes on a map, announcing progress during workouts, and the ability to export all data for further analysis.

WELLNESS TRACKING

http://www.abvio.com/runmeter

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Cloud-Based Nutrition The Google Vitamins concept by Andrew Kim proposes a suite of vitamin pills that are taken when a prompt is sent via email. The system recommends and dispenses accurate dosages according to individual body requirements, along with long-term personal monitoring to help optimize a user’s nutritional intake.

WELLNESS TRACKING

http://designfabulous.blogspot.com/2010/06/google-vitamin.html

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SCALE HELPS PEOPLE IMPROVE WEIGHT OVER TIME France based Withings has developed an internet-enabled scale that wirelessly transmits weight measurements to computers or connected mobile devices, creating a visual history of individual weight over time. By receiving feedback about their progress, users can get a better understanding of their weight and make adjustments to their diet and fitness accordingly.

WELLNESS TRACKING

http://www.withings.com

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Life-Logging Glasses Capture Everything The Wearer Sees Sony Computer Science Laboratories has created a device that tracks the movement of the human eye, using the resulting data to position a glassesmounted camera. These glasses constantly capture video through an embedded camera intended for frequent, long-term use to build a life-logged database of everything in the wearer’s field of vision.

WELLNESS TRACKING

http://www.sonycsl.co.jp

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gaming for health

Photo: Catalina Kulczar-Marin Š2010

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GAMING FOR HEALTH

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summary In an effort to motivate individuals to make smarter decisions about their health, services are being developed that provide incentives alongside activities such as fitness, diet and disease management. By introducing game mechanics into areas of life that people are already engaged in, designers are helping both influence and reinforce positive behaviors. This feedback loop not only encourages healthier choices, but also enables people to better understand their individual health.

Receiving Real Rewards For Fitness

Project Gathers Statistics, Incentivizes Participation

Blood Glucose Monitor Rewards USERS FOR CHECKING THEIR LEVELS

Social Competition Provides Extra Motivation

Health Clubs Combine Fitness With Video Games

Framing Medicine Regiments As Games

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Learn Through Play Increase participation and reinforce healthy habits through entertainment instead of information Streamlining Healthcare Decreased need to monitor and remind patients of activities in which they should be engaging.

Easy Implementation Reward mechanics are more intuitive for everyday individuals than complex healthrelated processes, providing feedback and incentives that immediately make sense.

Positive Feedback Influencing action through positive feedback provides additional motivation to continue specific behaviors.

In the absence of need, people have a natural tendency to make their decisions based on positive reinforcement. How do we design systems that reward individuals for making healthy but often difficult choices?

“We live in an era of electronic communication, social networking and interactive online communities. We can utilize this technology to educate and engage a large number of our youth quickly.”

Seth Tropper Health Gaming Innovator Switch2Health WWW.PSFK.COM

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Receiving Real Rewards For Fitness Switch2Health (S2H) is a simple, wearable technology that keeps track of an individual’s fitness achievements and provides incentives through a scalable platform that rewards healthy behavior when a certain fitness level has been reached. The device presents a simple code to reward positive behavior that users can submit at the S2H website. The accumulated points can be redeemed for various promotions and prizes. Users can also access personal health statistics on the site.

Gaming for Health

http://www.s2h.com

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Project Gathers Statistics, Incentivizes Participation The Broccoli Project uses state-of-the-art biometric technology at screening facilities to scan the fingertips of poor Africans, adding their profiles to a health database that NPOs and NGOs can tap into to create more efficient programs. This enables donor organizations to more accurately report statistics, and reduces the chances of retesting and document duplication.

The Broccoli Project rewards its participants with food vouchers, clothing or building materials.

Gaming for Health

http://www.broccoliproject.org

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Blood Glucose Monitor Rewards USERS FOR CHECKING THEIR LEVELS Bayer is introducing a blood glucose meter named the Didget that connects to the Nintendo DS mobile gaming system. Every time a gamer plugs the Didget into their Nintendo DS to check glucose levels, the system gives rewards like virtual currency to buy items and access new skills within associated games. Bayer aims to educate kids about managing their blood glucose levels and reinforce regular testing behaviors through the gaming platform.

Gaming for Health

http://www.bayerdidget.com

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Social Competition Provides Extra Motivation Several popular platforms such as Nike+, Adidas’ miCoach and Abvio’s Runmeter app for the iPhone are attempting to provide an extra level of motivation to those that exercise alone. The various programs connect friends and allow them to participate in friendly physical competitions. These services also allow users to log basic metrics including distance, speed and route, enabling them to easily track their progress over time.

Gaming for Health

http://www.abvio.com/runmeter http://www.adidas.com/us/micoach http://nikerunning.nike.com/nikeos/p/nikeplus/en_US

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Health Clubs Combine Fitness With Video Games In an effort to add additional components of fun and competition to physical fitness, two health clubs have combined the worlds of exercise and video games. In Motion, a Dubai-based company whose products and services are aimed at children aged 7-17, integrates “Exergaming� with an educational curriculum to promote healthier lifestyles. With multiple locations across the US, XRKade offers users real workouts while playing arcade-style games that involve dancing, biking, skateboarding, kickboxing and even rock climbing.

Gaming for Health

http://www.in-motion-club.com http://www.xrkade.com

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Framing Medicine Regiments As Games MoviPill is a mobile phone based gaming application trialed by researchers at Telefonica I+D in Spain that encourages patients to take their medications at prescribed times. The trial, which featured 18 participants, used a point system to reward and reprimand behaviors; points were awarded or deducted based on how close to the prescribed time users took their medication. Leaders were visible on a communal scoreboard and winners were awarded at the end of each week.

Gaming for Health

http://www.tid.es

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OFFLINE WEB

Photo: Catalina Kulczar-Marin Š2010

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summary Low-tech or no-tech solutions are being created to ensure that individuals have unfettered access to information where and when they need it. Solutions are being created that leverage community to deliver news and updates to people, often through word-of mouth or simple messaging.

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Community Information Officers Messengers can have influential roles within their immediate communities, serving as a contact point and service provider.

Community Congregation Information hubs can be gathering points for secondary services and provide new ways to distribute these services.

Access By Anyone Information and health services are now more easily utilized by people without an internet connection or costly hardware.

Accessing The Internet’s Knowledge Offline

Analog Blogging In Liberia

Cycling Knowledge From Village To Village

Compression Technology Allows Web Content on Any Phone

Social Networking For Any Mobile Phone

Micro-Local Community News

“A lot can be accomplished using very unsophisticated tools. Despite the promise of much more sophisticated use of technology, the successes have come using the most basic of tools, like blogs, listservs, and other last generation internet features.”

Jon Kuniholm Founder, Open Prosthetics Project

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“Data connectivity and accessibility are important issues. Paper forms are one of the major contributors to causing delays in data collection, data processing as well as delays in responding to emergencies.”

Benedetta Piantella Humanitarian Designer GRND Lab

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Accessing The Internet’s Knowledge Offline

OFFLINE WeB

Open Mind’s Question Box project is an effort to make the internet’s information available to individuals in the developing world who wouldn’t otherwise have access. Solar-powered intercoms are installed in local villages.

At the touch of a button, users can connect with a live operator who has access to the internet, and can uncover answers to their questions in realtime. The service provides them with a reliable method for staying aware of what is happening nearby without having to find access to the internet. http://www.questionbox.org

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Analog Blogging In Liberia Alfred Sirleaf runs a low-tech news and information service called the Daily News. Located on the side of a major road in the middle of Monrovia, Liberia, the service allows for the dissemination of important news and information to people who can not afford (or understand) newspapers. The simple news display consists of a few large blackboards surrounded by some ad space.

Sirleaf runs the whole operation through his cell phone, aided by a group of volunteers around the country who feed him news.

OFFLINE WeB

http://vimeo.com/3602427

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Cycling Knowledge From Village To Village

OFFLINE WeB

InfoLadies is a trial program in Bangladesh that has been started by a nonprofit organization called D.Net. It aims to provide solutions to some of the most common problems faced by local villagers. Volunteers cycle from village to village, carrying netbooks, mobile phones and medical supplies to give millions of poor people access to information crucial to their livelihood.

Netbooks are loaded with information in the form of simple text, pictures and multimedia in the local Bangla language in order to accommodate users of all literacy levels. If answers aren’t immediately available, the women can request additional information from the organization’s call center in Dhaka. http://www.dnet-bangladesh.org

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Compression Technology Allows Web Content on Any Phone

OFFLINE WeB

SiteOn Mobile is a service developed by Hewlett-Packard Labs in India that compresses websites into low-res versions called Tasklets which can then be delivered to users over standard mobile networks. Users are able to access the most important content of these websites without the need for a computer or smartphone, allowing them to perform basic tasks such as booking appointments with a doctor or checking the status of medical reports. http://www.siteonmobile.com

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Social Networking For Any Mobile Phone Social network Facebook recently launched a new mobile site called 0.facebook, that includes all of the key features of Facebook but is optimized for speed. The service will initially be available through more than 50 mobile operators in 45 countries and territories with zero data charges assessed to users, enabling friends and families to stay in touch from virtually anywhere.

OFFLINE WEB

http://0.facebook.com

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Micro-Local Community News SMSOne Media is a start-up organization in India with the goal of empowering rural villagers through the provision of community news via the mobile phone. The service employs local reporters in each village who both register subscribers and gather relevant local news that is sent out at specified times each day. The updates can alert residents to important developments such as when water pumps are running or current crop pricing in near real-time. The service provides them with a reliable method for staying aware of what is happening nearby and helping them live better lives.

OFFLINE WeB

http://smsone.in

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Mobile distributed wealth

Photo: Catalina Kulczar-Marin Š2010

PSFK presents

FUTURE OF HEALTH

MOBILE DISTRIBUTED WEALTH

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summary In an effort to facilitate reliable and easy person-to-person and person-to-institution fund transfer, platforms are being created that provide a virtual infrastructure for managing finances and verifying currency transfers from a mobile phone. These mobile networks ensure anytime access to funds and provide entrepreneurial individuals with the means to accept and make payments.

Implications •

•

•

Phone As ID Financial services are addressing security and identity concerns on mobile devices, making it possible for health services to use the mobile number as a means of ID. Streamlined Care Patients can streamline the transaction process required to receive healthcare with mobile payments, removing one more potentially critical inconvenience from an already difficult process.

Economic Development Services that allow for immediate payment for small services empower wealth generation and the development of community economies.

Text to Send and Receive Payment

Physical Gifting via Text Message

Employing Locals To Help Rebuild

Mobile Platform Replaces Signature With Face

Transferring Money Through A Mobile Phone

Performing Tasks via SMS To Earn Money

Mobile networks are already changing the ways that people now communicate. How can the ability to move money quickly in a targeted and transparent way affect delivery of services and complex systems?

“Mobile banking innovation is taking place in parts of Africa. These are life-changing improvements for the majority. Our future economies are going to be built upon their financial participation.”

Chris Harrison Business Expert Young & Rubicam Africa

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Text to Send and Receive Payment Venmo is a service that enables trusted networks of friends to trade payment through text-messaging. Through SMS-enabled payments, Venmo looks to reduce the inconvenience of everyday hassles like trips to ATMs, splitting bills, and lengthy check cashing processes. http://venmo.com

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Mobile distributed wealth

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Physical Gifting via Text Message Giiv is a service with financial backing from Google CEO Eric Schmidt; the service aims to change the way people exchange physical presents through instant, mobile-to-mobile giving. Users can text each other redeemable gift vouchers to be used at major retailers such as Amazon, Macy’s, and Krispy Kreme. http://www.giiv.com

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Mobile distributed wealth

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Employing Locals To Help Rebuild Built by Greg Elliott and Aaron Zinman at the MIT Media Lab, Konbit is a service that helps communities rebuild themselves after a crisis by indexing the skill sets of locals. Most recently used in Haiti after the 2010 earthquake, the service allows NGOs to find and deploy registered experts where needed.

Residents can make free calls into the service and record their message, noting their expertise. The messages are translated through crowdsourced volunteers and partner organizations for use by workers on the ground in affected areas, instantly connecting a skilled workforce to those in need.

Mobile distributed wealth

http://konbit.media.mit.edu

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Mobile Platform Replaces Signature With Face FaceCash is a mobile payment app developed by ThinkLink that uses an individual’s face as a security token in place of a receipt signature. The service can be used to pay for items such as food and clothing at the point of sale with a smartphone instead of a plastic card. Users deposit money into their FaceCash accounts and can withdraw money at any time. The system also allows users to store the account numbers of all of their store loyalty cards in one location.

Mobile distributed wealth

http://www.thinklink.com

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Transferring Money Through A Mobile Phone M-PESA is a Safaricom service developed in partnership with Vodaphone that allows Kenyans to transfer money using a mobile phone. The mobile banking service can be installed on any handset with a SIM card and is available to any Safaricom subscriber, regardless of whether or not they have a bank account.

Users simply register and make an initial deposit with an M-PESA agent and then are free to perform transactions by text messaging.

Mobile distributed wealth

http://www.safaricom.co.ke

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Performing Tasks via SMS To Earn Money txteagle is a service that enables mobile phone subscribers to earn money or additional airtime by completing simple micro-tasks such as basic translation services for large corporate clients. The platform was originally conceived as a mechanism to compensate rural Kenyan nurses, but is now on track to become one of Africa’s largest employers. Partnerships with regional banks have led to the development of new payment and savings instruments, providing an opportunity for the banking industry to connect with populations that historically have no access to banks.

Mobile distributed wealth

http://www.txteagle.com

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off the grid Energy

Photo: Catalina Kulczar-Marin Š2010

PSFK presents

FUTURE OF HEALTH

OFF THE GRID ENERGY

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Co n s u lti n g

summary The development of human scale technologies that can to tap into and harness alternative sources of energy is yielding new solutions for powering peoples lives off the grid. Without requiring a costly infrastructure to deliver energy, these innovations address the need for access to basic services, providing a level of autonomy, sustainability and comfort that can be readily deployed in virtually any situation.

Implications •

•

•

•

Reducing Power Load Self-generated power ensures communication lines remain open regardless of time of day or conditions, providing reliable connections for electronics.

Capturing Energy Exhaust Innovative design can work to capture energy from existing activities that would otherwise go to waste.

Self-Sustaining Individuals By generating their own sources of energy, users can alleviate some of the concerns around the reliability of utilities.

Energy Commodities By harnessing energy from existing activities and storing it, communities can harvest energy to resell.

Bike Powered Phone Charger

Cooking Stove Stores Excess Energy For Charging

Solar Refrigeration For Vaccines

Subscription Model For Supplying Home Energy

Soccer Ball Generates And Stores Electricity

Low-Cost Solar Concentrator

There is already a drive to develop large-scale alternative energy systems. How do we take that same sustainable model and apply it on an individual scale to create solutions that leave a smaller footprint and require no additional infrastructure?

“Electricity begets better health. It eliminates kerosene fumes, enables doctors to deliver babies in environments with proper lighting, and powers refrigeration to store vaccines. The grid is expensive, so the only solutions that are both practical and are cost-effective are off-grid.”

Heather Fleming Design Expert, Catapult Design

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Bike Powered Phone Charger The Nokia Bicycle Charger Kit can be attached to any bicycle to power up devices from the pedaling motion of the bike’s rider. The electricity generator is powered by the front bicycle wheel as a rider pedals and transfers electricity to a charger attached to the handlebar, which plugs into a phone.

A 10-minute journey at six miles per hour produces around 28 minutes of talk time or 37 hours of standby time.

off the grid ENERGY

http://www.conversations.nokia.com

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Cooking Stove Stores Excess Energy For Charging The BioLite portable cooking stove is a working prototype that is designed to revolutionize cooking for the nearly 3 billion people who cook with wood or other solid fuels. As the fuel burns, a fraction of the thermal energy produced is harvested, converted to electricity, and used to power a small fan that aids combustion efficiency. Excess electricity is made available to users for charging small electronic devices such as cell phones and LED lights.

off the grid ENERGY

http://biolitestove.com/CampStove

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Solar Refrigeration For Vaccines The Appropriate Technology Collaborative, in partnership with engineering students and professors at Michigan State University, has developed a refrigeration technology that requires no moving parts and receives its power from solar energy. The Solar Vaccine Refrigerator uses the heat from the sun to create condensation within the unit, which in turn creates a cooling effect.

The design is easy to maintain, uses basic materials and can be assembled in the country or region where it is to be used.

off the grid ENERGY

http://apptechdesign.org

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Subscription Model For Supplying Home Energy Created by a team from MIT and Harvard, Egg Energy uses a subscription model approach to supplying energy to populations in developing countries.

For a $27 first-year subscription, customers will get their home wired for electricity and receive a fully-charged, relatively compact battery. This power supply can be swapped out for a fresh one whenever necessary at a cost of 40 cents, bringing an estimated savings of $31 per year to average homes.

off the grid ENERGY

http://egg-energy.com

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Soccer Ball Generates And Stores Electricity The sOccket is a prototype soccer ball design that captures the energy generated during game play using an inductive coil mechanism at its core.

After playing with the ball, a child can return home and use the ball to power an LED lamp or plug in batteries in need of a charge. Currently, 15 minutes of play can provide 3 hours of LED light.

off the grid ENERGY

http://www.soccket.com

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Low-Cost Solar Concentrator SoluPower is a patent-pending solar concentrator designed by D-Rev for use in the developing world, intended to provide electricity for cell phone chargers, batteries, or other devices. Costing $50, the modular system can be tailored for various end-uses and multiple units can be linked together to create a larger generation array.

off the grid ENERGY

http://www.d-rev.org/projects/solupower

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hacking healthcare

Photo: Catalina Kulczar-Marin Š2010

PSFK presents

FUTURE OF HEALTH

HACKING HEALTHCARE

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Co n s u lti n g

summary In an effort to develop viable, low-cost, widely-available solutions for a number of pressing healthcare concerns, a growing community of users is taking a DIY approach to bottom-up innovation. These often collaborative efforts focus on creating open source designs and releasing them into the public sphere for further evolution and production from anywhere.

Implications •

•

•

•

Distributed Knowledge Immediate challenges can be shared within the community, allowing users to participate and volunteer solutions.

Creating Connections Fostering the development of skills required to build custom healthcare tools yields long term benefits over monetary contributions.

Already-Available Parts Users can create products based on equipment and parts they have in their possession, cutting costs and development time.

Good Enough Treatments Developing low-cost solutions for augmenting lost body functions can provide good enough care to bring back a significant quality of life without high financial costs.

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EMPOWERING PARALYSIS VICTIMS THROUGH CREATIVE TECHNOLOGY

Collaborative Project Designs LowCost Prosthetics

DIY Community For Biological Engineers

Towards An Open Source Building System

open source technology community for hobbyists

WEB COMMUNITY PROVIDES ACCESS TO CREATING UNMANNED AERIAL VEHICLES

“We need to train local people to build and assemble tools on site. Small industries could be assembling, programming and troubleshooting their own technological solutions to immediate humanitarian, social and environmental challenges.”

“Assistive tech is by its nature often highly customized, but the dual developments of open hardware and mass customized production promise to make the delivery of healthcare much cheaper and more accessible.”

Benedetta Piantella Humanitarian Designer GRND Lab

Jon Kuniholm Founder, Open Prosthetics Project

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Empowering Paralysis Victims Through Creative Technology The EyeWriter project is an ongoing research effort to empower people who are suffering from Amyotrophic Lateral Sclerosis (ALS) with creative technologies. The result of the venture is the development of a low-cost ($200) eye-tracking apparatus and custom software, that allows artists with paralysis resulting from the condition to draw on a screen using only their eyes. Comparable technologies come at a minimum cost of $20,000.

Hacking healthcare

http://www.eyewriter.org

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Collaborative Project Designs Low-Cost Prosthetics The Open Prosthetics Project is an open source collaboration between users, designers and funders with the goal of producing useful innovations in the field of prosthetics. The project seeks to empower and freely share prosthetics designs in the public sphere for improvement and potential production. With wider access to 3D printing technology and a greater variety of materials available in the manufacturing process, there is the potential to fabricate functional, low-cost prosthetics and replacement parts from anywhere in the world.

Hacking healthcare

http://openprosthetics.org

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DIY Community For Biological Engineers DIYbio is an organization with the aim of making biology an accessible pursuit for citizen scientists, amateur biologists, and DIY biological engineers who value openness and safety. Their site provides amateurs with the tools to enhance their knowledge and skillset, as well as access to a community of experts. DIYbio also has set out to develop a code of ethics, responsible oversight and leadership on issues that are unique to doing performing biological experimentation outside of traditional professional settings.

Hacking healthcare

http://diybio.org

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Project Creates Modular Building System The OpenStructures project is developing a modular construction model based off of a shared geometrical grid, creating a collaborative framework that encourages the community to contribute parts, components and structures. The goal is to initiate a universal standard that allows the widest range of people – from craftsmen to multinationals – to design, build and exchange the broadest range of modular components. The end result is a more flexible and scalable built environment, built on the proposition that an item created should be easily disassembled and reassembled.

Hacking healthcare

http://www.openstructures.net

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open source technology community for hobbyists Humane Informatics of California has released both open source software and hardware designs that provide instructions on how to build an e-reader for $20. Users simply attach a PC keyboard and monitor to the device to create the e-reader. The Humane Reader can provide users who have no other internet access with content from libraries or Wikipedia, and is available to NGOs, non-profits, educators and other aid agencies.

Hacking healthcare

http://humaneinfo.com

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WEB COMMUNITY PROVIDES ACCESS TO CREATING UNMANNED AERIAL VEHICLES DIYDrones is a web resource that provides users with information on how to source and build sophisticated technology cheaply and easily. The site provides instructions on building autonomous aircraft, or “drones,” as well as a community to link members together to share knowledge and answer questions.

Hacking healthcare

http://diydrones.com

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bio-medical printing

Photo: Catalina Kulczar-Marin Š2010

PSFK presents

FUTURE OF HEALTH

BIO-MEDICAL PRINTING

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Co n s u lti n g

summary Building on advances in physical and 3D printing technologies, artificial constructions of biomedical materials are becoming a reality. Developments that allow for rapid printing of medicines, artificial prosthetics, and even human tissue, point towards future access to medical support anywhere ondemand.

Implications •

•

•

•

On-Demand Allocate resources efficiently by providing supplies through an on-demand, and justin-time system.

Extended Reach With decentralized production of medical supplies, organizations can benefit from decreased time required to ship and distribute medical goods during emergencies and access to hard-to-reach geographical locations.

Closer To Home Off-location bio-printing systems can store medical specifications relevant to individuals, giving individuals closer access to their own care.

Personalized Printing Allows for customized dosages and other healthcare based on an individual’s needs.

3D Printer Successfully Creates Human Vein

Bio-Printer Sprays Skin Cells Onto Wounds

Printing Medicine Directly Onto Pills

Biosensors Embedded In Clothing

PRINT YOUR MEAL WITH DIGITAL GASTRONOMY

SERVICE ALLOWS USERS TO design and CREATE THEIR OWN objects

Wider access to 3D printing technology and a greater variety of available materials has opened up the means of production to anyone with a viable design. As this technology becomes more sophisticated, what impacts can it have on people’s lives when applied to healthcare?

WWW.PSFK.COM

“3D printing is being used to print hip implants in titanium using Direct Metal Laser Sintering (DMLS). This offers the advantage of a custom fit for the patient - the attachment to the leg bone is much better due to the printing of a mesh, allowing the bone to grow into it.”

Peter Weijmarshausen 3D Printing Expert Shapeways 120

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3D Printer Successfully Creates Human Vein The Organovo NovoGen printer is an emerging piece of technology in the area of regenerative medicine that recently created the first “printed” human vein, pointing to a future where individual organs could be printed on demand.

The printer is loaded with cartridges of “bio-ink,” a substance that acts as scaffolding for cells to retain their shape. A sophisticated computer is linked to the printer which is pre-programmed with a 3D blueprint of whatever is being made. The computer instructs the printer to lay down two dimensional layers of bio-ink into cells that eventually form a physical body part.

bio-medical printing

http://organovo.com

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Bio-Printer Sprays Skin Cells Onto Wounds Researchers at Wake Forest University are developing a new bio-printer that sprays skin cells onto the wounds of burn victims, promoting speedier and more efficient recovery. A laser reads the depth and shape of the injury, and with the help of a computer the device sprays a precise layer of skin cells onto the wound. The process can heal infection-prone wounds in just three weeks.

bio-medical printing

http://www.wfubmc.edu/Research/WFIRM/Military-Applications/Printing-Skin

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Printing Medicine Directly Onto Pills A collaboration between the University of Leeds, Durham University and GlaxoSmithKline is looking at “printing” pills to order to create safer, fasteracting medicines. Drugs produced with this concept method would have the active ingredient “printed” onto the pill’s surface; the resulting pill would no longer need to be broken down by the digestive system before entering the bloodstream. The method makes it possible to print several drugs onto one pill, reducing the number of tablets swallowed by patients requiring multiple medicines.

bio-medical printing

http://www.leeds.ac.uk

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Biosensors Embedded In Clothing US scientists have developed durable biosensors that can be printed directly onto clothing, allowing for continuous monitoring outside the walls of the hospital. These sensors detect physiological changes, improving upon existing systems that currently track only blood pressure and heart rate.

bio-medical printing

http://www.rsc.org

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PRINT YOUR MEAL WITH DIGITAL GASTRONOMY Cornucopia is an MIT Fluid Interface Group concept design that stores users favorite ingredients and food components and allows them to print food using ink jet-like nozzles.

bio-medical printing

http://web.media.mit.edu/~marcelo/cornucopia

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SERVICE ALLOWS USERS TO design and CREATE THEIR OWN objects Shapeways is a website that allows people to create new objects through 3D printing. People can use the web software to develop designs in plastic and stainless steel. The Dutch company then prints the design and sends it in the mail.

bio-medical printing

http://www.shapeways.com

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CONCEPTS FOR HEALTH

Photo: Catalina Kulczar-Marin ©2010

PSFK presents

FUTURE OF HEALTH INTRO TO CONCEPTS

Ten Key Challenges UNICEF Faces In The Field:

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

1.

Lack of access to relevant and actionable information

2.

Difficulty in executing distance training

3.

Limited ability to contact physicians and health workers when necessary

4.

Availability of dosage information for certain age groups

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more or the needs set forth

by UNICEF and fit within a creative brief (shown below). The end result of this initial phase of ideation is more than 40 innovative concepts that are detailed in the following pages.

5.

Lack of connection/communication between community health workers

6.

Difficulty with accountability and identification of community healthcare workers

7.

Important need to continue to building trust and respect within communities

8.

Limited methods for scheduling visits and check-up reminders for patients

9.

Identifying different needs that exist in different parts of the world, and adapting the use of programs/technologies accordingly

10.

Difficulties in registering new births

WHAT ARE THE CHALLENGES THAT NEED TO BE OVERCOME? Cost and access to medical care remain problems of worldwide scope. They are particularly severe in the developing world, where an estimated one-million more health care workers are needed in Africa to meet the Millennium Development Goals. It is estimated that to meet health workforce needs using the model employed by American and European nations, Africa would need to build 300 medical schools with a total training cost of over $33 billion.

Even with this investment, it would take over 20 years just to catch up to current levels of healthcare that exist within the most developed nations. While foreign and domestic investment in healthcare has increased in many maligned nations, much of it has been earmarked for specific disease oriented programs. The systems that support community healthcare workers, who function as the lynchpin of the health system in their respective communities, remain underfunded and ill-equipped to address to even basic needs.

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PSFK presents

FUTURE OF HEALTH Co n s u lt i n g

WHO ARE WE Helping?

WHAT ARE THE CRITERIA FOR SUCCESS?

In areas of the world where a developed health care infrastructure and formally trained health workers are lacking, Community Health Workers (CHWs) play a valuable role in providing necessary services to the under-served and vulnerable populations. As local community members, these workers are uniquely positioned to understand the health needs and risks of those around them. But, these individuals often receive minimal training and little recognition for their work.

The solutions that creative businesses arrive at must be scaleable, easily deployed, and able to function in some of the most difficult operating environments in the world. Lack of access to education, connectivity, power and many other basic infrastructure elements make importing technology difficult or impossible.

One of the main causes for high morality rates in the developing world is a severe shortage of adequate facilities. Hospitals can be few and far between in some areas, requiring patients to travel long distances for treatment. Even when hospitals are readily accessible, they often lack basic infrastructure such as running water, reliable electricity and proper sanitation. Additionally, they don’t have enough trained staff, medical supplies or up-to-date equipment, meaning the care is not of the same standard expected elsewhere in the world.

In light of the current situation, people living in these remote areas typically have to rely on the care provided by Community Health Workers (CHWs). CHWs are typically looked to for the provision of: * Health Promotion

User Centered Design •

Projects should be created with an eye towards the people who will be directly interfacing with the product or service - Community Health Workers

•

Intuitive design strategies that require little prior knowledge on the part of users and only need basic training for deployment

Open Source •

All platforms and processes should be open and publicly accessible

* Disease Prevention * Basic Diagnosis and Curative Care

Sustainability

* Expert Referrals

•

Solutions should be developed that consider sustainability beyond initial deployment

* Monitoring of Patients and Health Indicators

•

Projects designed to thrive within existing local parameters - infrastructure, staffing, allocated resources

Scalability

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•

All solutions should be developed to easily scale based on need

•

Projects should be designed to be flexible, allowing for modification, duplication and implementation across regions

CONCEPTS FOR HEALTH

1.

PSFK presents

FUTURE OF HEALTH

BEATTIE McGUINNESS BUNGAY

8.

INFORMATION BLANKET FOR NEWBORNS

2.

Balloons Phones for phones INFORMATION PRINTING CENTERS BORN TO TEXT CHW RADIO NETWORK SYMBOL LANGAUGE BANDS BABY BAGS AD & DESIGN AGENCIES TO ADOPT VILLAGES

WIEden + kennedy New york

encycloPDF Body Language wearable sensors

give CITY

3.

ZEMOGA

MESSAGES THROUGH THE SKY – GOOGLE EARTH HEALTH CODES

Dr. CUBE MEDICAL DIAGNOSTIC AND DATA COLLECTION SERVICE TEACH-SHIRTS

e-SOS: COMMUNICATIONS ON EMERGENCY SITUATIONS AR TRAINING CHARIT-i, COLLABORATIVE CHANGE

4.

5.

9.

10. LORENZO marini & associati

creating a community of a community BRand identity - logo + concept

employing a universal language Real life VIDEO IDEAS Giving life to a portal for emotion and reason

+ creative basket portal

organizing a transportation system How to share feelings with no web mailbox system/friendship post PUBLICATION/NEWSLETTER EVENT COMMUNITY BRACELET + CALENDAR

GREAT WORKS GPS BRACELET TEXT MESSAGE BIRTH REGISTRATION

6.

NIGHT AGENCY RFIDLIFEBAND SOLAR HEALTH STATION

7.

STUDIO 1THOUSAND & Flamingo International SUPPLY AS A SERVICE METRIC

Tokyo Coyote

MObile CLinic Augmented Reality Field Aid Recycled Cell phone Initiative SMS Medicine Database Stickybits ID Badge System THIS IS YOUR COMMUNITY

QR Code Community Connection

CUNNING GLIF CARRIER PIGEON NETWORK

VISUAL DOSAGE INSTRUCTIONS BY LOCAL ARTISTS PAGERS TO STREAMLINE BIRTH REGISTRATION

FACEBOOK AS HEALTHCARE PROVIDER

STORY worldwide

11.

People, ideas & culture

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LITTLE VILLAGE BOARD GAME SMS BIRTH REGISTRATION NUTRITION ASSESSMENT APP HEALTH PALS

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INFORMATION BLANKET FOR NEWBORNS

MATERIALS

A blanket that keeps newborns warm or cool depending on the weather to provide immediate and lasting protection for the infant as it develops. As important, the blanket is imprinted with a very basic bible of information for mothers to reference as their little one continues to grow. The Blanket features a code for scanning, so health workers can reference a database to quickly register the child, and keep tabs on it as it develops.

Breathable & Moisture Wicking Fabric

rmation Blanket made with Zensah Fabric®

Anti-Microbial Fabric Reduces Odor Causing Bacteria UV Protection—Minimum UPF Rating of 25 The ultimate light weight, next-to-skin base layer available. Suitable for both hot and cold conditions, the highly breathable and moisture wicking fabric will help to keep you warm or cool depending on the environment.

Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly reducing odors resulting from long term use.

s Breathable & Moisture Wicking Fabric Anti-Microbial Fabric Reduces Odor Causing Bacteria

WARNING SIGNS!

UV Protection—Minimum UPF Rating of 25 The ultimate light weight, next-to-skin base layer available.

Suitable for both hot and cold conditions, the highly breathable and moisture wicking fabric will help to keep you warm or cool depending on the environment.

Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly reducing odors resulting from long term use.

WWW.PSFK.COM

FEVER DIARRHEA VOMITING DEHYDRATION CONSTIPATION

RASH COLDS EAR TROUBLE EYE DISCHARGE POOR APPETITE

PH #

DR

NAME

keeps newborns warm or cool depending r, provides immediate and lasting protecant as it develops. As importantly, the inted with a very basic bible of informars to reference as their little one continhe Blanket features a code for scanning, ers can reference a database quickly to ild, and keep tabs on it as it develops.

DOB

t

Created by: Beattie McGuinness Bungay Team: Neil Powell, Peter Rosch, Clayton Ruebensaal Contact: Clayton Rubensaal, clayton.ruebensaal@ bmb-nyc.com More information: www.bmbagency.com

Wieden+Kennedy New York

PSFK presents

FUTURE OF HEALTH

encycloPDF A way to turn discarded mobile devices into text-based medical encyclopedias.

Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GPS directions and play 3D games, just for starters. But while we continue to discard last year’s “outdated” devices in favor of new ones with better cameras, faster processors or cooler apps, there is an incredible amount of collective power in the devices left behind.

Consider your old cell phones. Even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple offline computers with a basic display. Unwanted Palm Pilots, old flip phones and even graphing calculators can fall into this category. How can we prepare these devices for a second life in another part of the world? What’s the most effective use of their 5Mb storage space? What can we show on a screen that’s 160x120 pixels?

This concept is called encycloPDF: a text-based medical encyclopedia file that can be loaded onto even the lowest-fi devices. Text-based files can include an incredible amount of information that wouldn’t be possible to access with poor or no connectivity to online resources. Let’s work with

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doctors and community health workers to create the most essential and meaningful health documents for different parts of the world. We can pick 3 of the most common languages in a particular area, and transcribe it for each one. This document can be loaded as a small PDF (or a simple text file for the most basic devices) on as many devices as we can, turning each one of them into a community medical resource.

Implementing a simple and compelling program for original owners to donate their old mobile phone or PDA should be the first step toward creating these empowered devices. Let’s build a simple online toolkit. Using their home computers, users can run a piece of software that will wipe their personal information from the phone (a very common practice), let them choose a region from those identified as most in need, and load our health encyclopedia onto it.

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After that, the device is ready to be donated to UNICEF, and ready to start helping people. Perhaps even schools and companies can support phone drives to kick off an initial large-scale collection.

Mobile devices have proven themselves capable of reaching millions of people in one way or another.

Let’s make the best use of the technology we have, and find a cheap and easy way to get life-saving information to those in need.

Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com

Related Future of Health trends: Offline Web, Handheld Hospital, DIY Checkup. Â

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Body Language Combining wearable sensors with your mobile device to create a real conversation between you and your body We’re always told to listen to our bodies; pay careful attention to what your body needs and let your intuition guide you toward a healthier you. However, sometimes it’s hard to know what exactly our bodies are telling us without a doctor there to help us translate. How can we encourage our bodies to really talk to us in terms we understand? What if our bodies were just other members of our social network?

Imagine you’re a smoker, and you’ve just quit. Right around happy hour on Friday night, you get a message from your lungs saying: “Don’t even think about smoking. Look, I’m already getting pinker!

Plus, you’ve increased your estimated life span by 3 days.” Here, the app knows that you’re trying to quit smoking, how long it’s been since you logged your last cigarette, and how much healthier you’ve grown since you stopped.

This concept is called Body Language – a dynamic system combining wearable body sensors, a mobile phone app and a simple messaging system that facilitates an honest and informed dialogue between you and your body, giving you advice about what it needs and what to do.

The system could also respond to data from your social networks. For example, after observing several foursquare check-ins the previous evening, you might get a text from your liver saying “Dude, I looked at foursquare... uhh, long night. Have a couple of bananas today and get lots of water.” Reply back with the number of drinks you had last night, and the system will log them accordingly, reminding you to go a little easier next weekend.

We’ve seen a host of mobile apps that help us count calories, get medical advice, even quit smoking.

We’ve also seen the world of wearable sensors flourish with personal pedometers and heart monitors.

While these devices can be a great way to get just the facts, we’d probably be even more willing to listen to them if they had a real voice.

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By leveraging social media and using it in concert with the system, we can create a host of recommendations. Exercise advice, custom food recommendations, reminders about medications and

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trips to the doctor, sleep advice, and goal tracking are all possibilities. By choosing the right voice for you, the tone of these messages could use the, erm, language most like that of one of your friends.

Healthy living is not something an app can magically solve for you. It needs to be a daily practice.

But we can help bridge the gap between data gathering and behavioral changes by empowering our bodies to talk to us, and maybe even make healthy decisions a little bit of fun.

Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com

Related Future of Health trends: DIY Check Up, Picturing our Health, Wellness Tracking.

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GIVE CITY Using the power of social gaming to make giving more interesting & fun.

It’s no secret that social online games have become an important and enduring part of our online lives – from the classics like World of Warcraft (where, according to Institute for the Future’s Jane McGonigal, gamers have spent a collective 5.9 million years playing) to the more recent mainstream games like Farmville and Social City. But for all the time and attention we give to the problems within these virtual worlds, we haven’t even scratched the surface for ways to harness this collective energy for good in the real world. Social gaming represents an entirely new paradigm for giving.

Let’s create an entertaining online environment that provides you and your social network with a friendly, competitive playing field for solving real problems, donating and doing good in very specific ways.

buy virtual things for virtual people to make money to buy more virtual things. So it doesn’t require a behavioral shift to just make it real and make it matter.

Multiple levels of detail on the Give City world map will reveal different levels of specific need as you zoom in closer and closer. Updates from community health workers on specific needs for supplies, devices and vaccinations can put these location-specific needs on the map. It can also help tell the real stories of the history of each village, current events, the number of people suffering from different diseases, access to drinking water, etc. Putting this kind of education into a pastime can be a simple way to get the most important messages across.

Give City is a social online “game” that visualizes contributions to real communities with real needs on a world map that can then be shared and compared with friends. It’s already a model that millions of people are familiar with in games such as Social City, where people save their virtual money to

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Your donations become status updates with a link, providing your friends with a way to support and “compete” as well. Networks of friends can engage in healthy competition, encouraging one another to give more while spreading awareness with each donation. You can also raise more donating dollars by interacting with participating brands: watch ads, rate videos, create content and earn donation credits to spend where you’d like.

Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com

As a modern culture, we spend countless hours online in a perpetual and indirect state of connection.

We read status updates, we create public/private messages and we send IMs. We raise cartoon crops, exchange gifts and share pictures. Being a part of these networks is a powerful thing, and there’s no question about it. Let’s create ways to leverage this power for a charitable cause, and build an interface that makes a real connection and a real impact.

Related Future of Health trends: Gaming for Health, Mobile Distributed Wealth.

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FUTURE OF HEALTH GOOGLE EARTH HEALTH CODES Messages Through The Sky The inhabitants of some of the poorest, most remote areas of the world often find difficulty communicating desperate situations and urgent needs, especially those concerning health. Google Earth Outreach is a solution that delivers vital information to non-profits and public health officials to better assist in addressing this issue.

Google Earth Outreach employs satellites to read simple graphic images drawn on the ground. Image recognition software to scans the pictures for the codes, detects the location, and extracts information from the image.

The image code can contain vital information about a village, such as the number of births and deaths, or report urgent needs, like a person in a critical state of illness, or an epidemic.

The code format uses simple colors or shapes that require little training or the help of a basic manual, and must meet a minimum size requirement in order to be properly read by the satellite. Another way to maximize code functionality is to keep the code in a consistent location; if the satellite learns its location, the code can be scanned more often and at a higher resolution.

In emergency situations, the coded image can also be read from long distances using binoculars or from planes to ensure the fastest response possible.

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2D barcodes hold additional promise in communicating more complex messages. In order to generate the barcodes, a small and easy-to-use codifier that converts text into coded images should be distributed to local residents.

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Created by: Zemoga Inc. New York City & Bogotá, CO. Team: Fabián Garzón, Innovation Director.

David Méndez, IA Designer.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH Dr. Cube - Basic medical diagnostic and data collection device Dr. Cube is a single-button device that collects the information that doctors need from a basic diagnostic test.

The cube-shaped device will have several tools, one on each side of the cube, similar to an otoscope, an ophthalmoscope, laryngeal mirrors, an esthetoscope, a thermometer, and more, to run basic diagnostic tests. The tools will all be connected to an internal camera and microphone that will record and take pictures whenever a test is performed. Instructions on how to use the device and a system to record the personal data of the patient gender, age, name, and fingerprint will be presented on one of the side of the device. The fingerprint will be used as a form of identification for future tests on the same patient.

The Dr. Cube device can be operated by almost anyone, and will automatically send alerts to medical professionals whenever captured metrics exceed the norm. The cube will also send an alert via SMS about the condition including the position, identification, and medical history of the patient, as well as suggest some minor emergency treatments.

In order to ensure the safety and the accuracy of the data therein, the only way to obtain information from the cube is by plugging the device into a computer via USB or access it via bluetooth with a mobile device.

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Healthcare providers and/or doctors must have a mobile device with a preinstalled program to access the data stored in the Dr. Cube device, transfer the information, analyze it to make a faster diagnosis, and recommend more specific treatments. This data could also be stored in the cloud to get metrics and statistics about the general health landscape in remote communities.

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Created by: Zemoga Inc. New York City & Bogotá, CO. Team: Fabián Garzón, Innovation Director.

David Méndez, IA Designer.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH Teach-Shirts Teach-Shirts are designed to spread basic but important knowledge about healthy living virally through local communities. It encourages community members to make small changes in their everyday lives that could have a huge impact on their health and living conditions.

The concept rose from the idea of creating different sets of screen-printed T-shirts containing educational messages for distribution in remote areas, or areas that have been threatened by a natural disaster.

The printed information must be presented in a simple and visual way (infographics, diagrams, etc.) that can be universally understood regardless of age, language, and level of education.

The content of the shirts may include information such as how to boil water

before drinking it, the importance of washing one’s hands before eating or preparing meals, the basics of water management, and other basic hygiene practices.

In case of natural disasters, the donated clothing may be printed with specific messages depending on the type of crisis, including safety procedures for different scenarios, dealing with another earthquake or aftershock, tips for communicating in an emergency, how to transform the T-shirt into a variety of first aid accessories, how to perform CPR, and more.

The Teach-Shirt initiative can be supported by a number of different retail strategies. For instance, for every t-shirt that is sold commercially, another can be donated to someone living in a remote village.

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A sponsored design contest can be marketed to either artists in advanced nations or artists in the developing world, where the winning design or designs conveying an educational message are mass-produced and distributed to communities in need.

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Created by: Zemoga Inc. New York City & Bogotá, CO. Team: Fabián Garzón, Innovation Director.

David Méndez, IA Designer.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH e-SOS: communications on emergency situations Emergency situations such as natural disasters or acts of terrorism jeopardize even the most sophisticated communications infrastructures.

And while solutions do exist to maintain communication during dire situations, the information doesn’t always reach every person, or isn’t very easy to understand. Usually, networks are clogged by people panicking over the condition of their loved ones, or people seeking immediate help. We want to create an efficient way to coordinate messages between friends, families, and rescue teams that involves a mobile application that manages power consumption to extend battery life of the mobile device as much as possible, while keeping interested parties informed of the user’s condition.

GPS functionality will automatically run upon startup, capturing the location of the phone and its user, and storing it in a digital database. In order to regulate energy consumption, the GPS feature will automatically shut itself

down, but can be restarted at any time. By then, a message containing the user’s basic information (name, age, gender, a unique ID assigned by the application, blood type, medications, and any other data previously stored in the application), the user’s physical condition, which has been selected from a number of predefined options, and the user’s mobility conditions, also selected from a number of predefined options, has been sent and stored in a central system. The idea is that important information is delivered in the smallest possible way, using the least amount of energy, and transmitting the least amount of data through the network.

Upon sending his or her emergency status, the user will receive an automated confirmation that the message has reached the central system.

The program will also relay additional statistics about the emergency area

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which can be accessed by other users via web, such as the victim’s family or international organizations.

Rescue teams can also contact the users through the application with information about emergency procedures, meeting points, and rescue status. Ultimately, such an application will be installed on every mobile phone by default in the future. The implementation of this program has the potential to greatly minimize the effects of an emergency situation and improve the efficiency of our response and rescue efforts throughout the world.

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Created by: Zemoga Inc. New York City & Bogotá, CO. Team: Fabián Garzón, Innovation Director.

David Méndez, IA Designer.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH AR Training Augmented reality’s most revolutionary applications have resulted from advances in mobile technology, which can point to potential benefits for the healthcare industry. Doctors and other healthcare providers simply download and install software to their smartphones that render printed trackers, or coded digital patterns.

Augmented reality is especially useful in medical training. For instance, a healthcare provider (HCP) can download a program or application to his or her phone, which presents a basic menu of medical procedures for them to choose from.

When the HCP selects one of the procedures the first screen will show where the tracking patterns must be located on the body of the patient.

Once the patterns are applied, the training simulation can start. The training program will display an animated simulation in 3D, showing exactly how, when, and where the different maneuvers must be executed. The user can change the point of view of the simulation by moving the mobile device, move forwards or backwards through the animation, as well as view additional notes during specific points of the procedure.

The HCP can also use the tracking patterns to record him or herself completing the training. Later, the user can compare his or her individual execution against the animated simulation and detect possible mistakes to be corrected.

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Taking it a step further, augmented reality can layer the recorded training over the simulation, and can be hidden or shown at any time to facilitate the comparison.

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Created by: Zemoga Inc. New York City & Bogotá, CO. Team: Fabián Garzón, Innovation Director.

David Méndez, IA Designer.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH Charit-i, Collaborative Change Charit-i is a social network and site where people from all over the world can collaboratively fund projects that benefit remote or underprivileged communities.

The residents of these areas can use mobile phones to text requests that are then posted to Charit-i using a web-based application. Donors on the site can contribute varying amounts of money to each cause, earning social credits and potentially prizes from the petitioners.

The website also enables donors to spread the word and solicit extra support from friends on other social media platforms, like Facebook and Twitter.

From planting new crops to fixing wells, gathering much-needed medical

supplies to building low-income housing, Charit-i uses a fairly new concept called “crowdfunding� to bring out the best in all of us and leverage technology to bring about real change.

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Created by: Zemoga Inc. New York City & Bogotรก, CO. Team: Daniel V. Licht, Principal, Creative.

Fabiรกn Garzรณn, Innovation Director.

Jorge Echeverry, Designer.

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com

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FUTURE OF HEALTH GLIF GLIF is a Clinical Decision Support System (CDSS) designed to assist community health workers with medical decisions. It would function similarly to the SMS question-answering service ChaCha. By capturing data exhaust, it may also help epidemiologists identify and contain outbreaks in the developing world.

In order to circumvent language barriers and illiteracy, GLIF uses a system of pictorial and numeric communication. Basic information about patient and symptoms (“male / age 3 / yes fever / 72 w / yes nailbed pallor / question treat for malaria / question which medication / question what dosage / question how long�) is converted into hexadecimal sequence by a community health worker using a pictographic key, then automatically decoded on the receiving end. The receiver is presented with the question

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and a list of suggested responses. Suggestions take into consideration such factors as the location of the sender. A response is chosen, sequenced, sent, and again decoded by the community health worker using the pictographic key.

The pictographic key includes a diagram of a human body, as well as pictograms of the most common symptoms, treatments, units of measurement, and medications. The key is designed to be easily transferable and reproducible. For example, it may be painted in freehand onto a wall of a building and still remain usable.

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GLIF is not designed to replace the community health worker at the point of care, but rather to supplement her first hand observation and knowledge with the power of the Internet.

A secondary benefit of GLIF is that time and location-based data collection may be used to indentify and contain disease outbreaks and to better allocate medical resources. See Google Flu for example.

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Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050

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FUTURE OF HEALTH CArrier pigeon network Communication issues constitute 50% of UNICEF’s 10 Challenges. Improve communication and the other challenges will be easier to overcome.

Therefore, we develop a network of carrier pigeons to carry information, data and medicine across developing nations.

A pleasant side effect of using pigeons for information relay is that pigeon waste makes excellent fertilizer. It rates higher than other fowl at 4.2% nitrogen, 3% phosphorous, and 1.4% potassium.

Pigeons are a fast, cheap, and sustainable way of transmitting information and small payloads over long distances.

In 2009, a race was held in Durban, South Africa, between a carrier pigeon and an ADSL line to see which would transmit 4GB of data faster. The pigeon won.

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Proof of Concept: Carrier pigeons were used in the eastern Indian state of Orissa until recently to transmit daily communications between police stations. Orissa has about 400 police stations covering thousands of kilometers of remote territory.

Carrier pigeons were also used en masse by the Roman Empire, soldiers in the American Civil war, and by the French in World War I, who used 30,000 of them.

Sources: In South Africa, carrier pigeon faster than broadband. ZDNET. Septermber 10, 2009. http://bit.ly/fastpigeons The hallowed history of the carrier pigeon. NYTimes. January 30, 2004. http://nyti.ms/pigeonhistory Indian Pigeons Lose Out To Email. BBC. March 26, 2002. http://bit.ly/ pigeonsindia Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050

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FUTURE OF HEALTH VISUAL DOSAGE INSTRUCTIONS BY LOCAL ARTISTS Recruit local artists to design drug packaging using pictograms to illustrate instructions and dosage information.

Research conducted in Kutch, India, between 2007 and 2008 suggests that visual dosage instructions may improve instruction comprehension and adherence among patients with low literacy. Moreover, locally-developed pictograms proved more effective than standardized, non-local visual vocabulary.

A campaign to create distinct visual drug packaging for local communities could follow the model of the Federal Art Project (FAP), the visual arts arm of the Great Depression-era Work Progress Administration. The FAP hired over 5,000 artists to create posters, murals and paintings. The program provided funding for over 200,000 separate works of art created between 1935 and 1943.

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Background: “Use of a pictorial medication labeling system to improve comprehension of drug information and adherence to drug regimen: A randomized trial among pregnant women in a rural maternal and child health clinic in Kutch, India.� Anjali Dotson, April, 28, 2009. http://bit.ly/picmeds Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050

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Use pagers to streamline birth registration Problem: Women are not registering their babies due to the tedious process of traveling long distances to wait in line for an appointment, only to receive a date to return again with their husband and baby for the official registration.

Solution: Distribute pagers and pictorial guidebooks that can be passed between expectant mothers in rural communities. The pictorial guidebook will explain why it is beneficial to register their baby.

Immediately after the baby is born, the pager button is pressed, and the nearest hospital will be alerted to the exact time/date/location of a new baby (most important elements in a birth certificate). In return, the hospital will send back an appointment/registration time.

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Using button functions (click once for “yes”, twice for “no”), they can communicate with the hospital to set an ideal time. This will also function as a tool to specifically calculate annual birthrate by community.

As an added incentive, mothers will be offered travel compensation and a baby care package upon arrival at the hospital.

Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050

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FUTURE OF HEALTH FACEBOOK AS HEALTHCARE PROVIDER Use Facebook Zero as a platform to incorporate social utility that connects people with health care news and crucial health information.

Facebook recently launched an update called 0.facebook (Facebook Zero), a new mobile version of the site that enables free access to Facebook, even in countries where access would require data charges. 0.facebook.com is an imageless version of the site that would allow users to connect to not only Facebook users from around the globe, but also give people access to health care information.

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On top of the key features offered by the site, it could also connect people with health care providers. It could also allow people to know about relevant health and immunization campaigns and health-related events happening in the community.

Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050

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“GPS Bracelet” improves communication between doctors and patients In developing countries, a lack of infrastructure makes communication between doctors and patients difficult if not near impossible. Patients often have no way to travel the great distances separating them from the clinics. And doctors have no way of contacting patients to send check-up reminders and medicine.

In developed countries, GPS bracelets are currently being used by some parents to track the location of their small children. UNICEF can apply this same technology to bridge the communication gap between doctors and patients in poorer nations.

A simplified version of the GPS bracelet can be manufactured and given to patients visiting health clinics. Each bracelet can include a button and two lights: one red, one green.

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After receiving treatment and a bracelet, the patient travels back to his or her town. In the case of a medical emergency, he/she can press the button on the bracelet. The signal will be transmitted to a UNICEF hotline, where the patient’s location can be tracked and sent to the local clinic or community health worker via cell phone or SMS. The bracelet’s green light turns on, notifying the patient that help is on the way. The response time will differ from region to region.

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In addition, the UNICEF hotline can use the same GPS bracelet to remind patients of their upcoming check-ups. The bracelet’s red light turns on letting the patient know that a doctor will be on call in 24 hours at the local clinic.

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Created by: Great Works, New York, USA Contact: Fredrik CarlstrĂśm, fc@greatworks.com More information: www.greatworks.com Credits: Brian Hurewitz, Lisa Adamsson, Francois Becar, Harald Hammar, Clara Tagtstrom, Erik Gustafsson, Fredrik Hansen

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UNICEF SMS Increase birth registration in developing countries with a UNICEF text message A large number of parents in developing countries do not have access to birth registration. The registration process may be too complex, too expensive and in many cases too far from home. Many of these parents, however, have access to community healthcare workers equipped with text-ready cell phones.

Because parents don’t always know how and where to register, the community healthcare workers can bring the registration process to the parents.

Here is how it will work: A volunteer community healthcare worker meets with a parent who recently gave birth. The CHW assigns a unique birth registration ID to the baby (he/she will have pre-printed cards with unique ID numbers on hand.) The parent(s) provides the community healthcare

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worker with the necessary information required to generate an official birth certificate (DOB, age, gender, etc).

The CHW texts this information (Birth Registration Message) to a Birth Registration Database that UNICEF will create and maintain. A UNICEF volunteer with access to the database will then send the baby’s information to the appropriate, local registration center. This will eliminate both real and perceived barriers, wait time and paperwork. Parents can then take the baby’s official UNICEF ID card to the local registration center to pick up their official birth certificate. This intermediary, UNICEF Birth Registration Program will help make the process more credible, more universal, more accessible and hopefully more common. This data will give UNICEF a realtime view of how many births are both registered and unregistered per

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region—helping them deploy proper resources and better manage their local outreach campaigns.

But our cause cannot simply stop at making the process easier. Registering a birth isn’t free in all developing countries and to some it’s quite costly. So UNICEF will create a donation system where people in developed countries can sponsor a less fortunate baby’s birth certificate. People from all around the world can donate the money needed via text message and Facebook’s notifier on their loved one’s birthday—in their loved one’s name.

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Created by: Great Works, New York, USA Contact: Fredrik Carlström, fc@greatworks.com More information: www.greatworks.com Credits: Brian Hurewitz, Lisa Adamsson, Francois Becar, Harald Hammar, Clara Tagtstrom, Erik Gustafsson, Fredrik Hansen

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RFIDLIFEBAND The RFIDlifeband not only addresses UNICEF’s difficulty with registering new births, but it also has a few other perks. The device has the potential to reduce missed appointments, as it provides a reminder for mothers when they are due for a check-up. It also has the ability to keep track of new births and gives UNICEF agents an accurate idea of the baby’s health and vitals.

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The RFIDlifeband is a bracelet device designed specifically for pregnant women that they can put on and take with them during the term of their pregnancy. The device, given out at their first check-up, will have a timer that alerts mothers when they are due for their next check-up. When the mother is in labor, the device will send a message to a system that is specifically for birth registrations.

The information sent to the system will include the mother’s location and her vitals during labor. Once the signal is received, a health worker can visit the mother to register the baby and check vitals.

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The bracelet will also serve a secondary function. Using RFID technology, mothers will be able to attach the bracelets to their newborns and supply them with a digital ID number. Once the bracelet registers a new heartbeat, it will send a signal to the care-center/UNICEF with the mother and her newborn’s info and vitals. The bracelet will be able to expand as the infant grows. The chip will also keep track of the child’s vitals and alert mothers when it’s time to take their child to their next scheduled check-up (as computed during the previous visit). At the check-up health care workers will be able to access the data from the bracelets.

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Created by: Night Agency, New York, USA Team: Darren Paul: Managing Partner, Aaron Paine: Manager, Social Media Contact: Aaron Paine aaron@nightagency.com More information: www.nightagency.com

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SOLAR HEALTH STATION The Solar Health Station is a solar powered kiosk placed in remote villages to address UNICEF’s ever-growing challenges in distance learning, limited reach to physicians, trouble with scheduling visits and the difficulty of identifying needs in different remote communities. This simple user interface will have several features and two central functions.

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The kiosk allows community members to register and make check-up appointments by selecting a predetermined date and time that corresponds to community health workers’ (CHW) availabilities.

The UNICEF headquarters also has a sister kiosk where they can monitor and input the hours that they will be available. If an appointment needs to be changed, a message will be posted to the community kiosk.

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The secondary function of the kiosk will feature basic health and hygiene tutorials for the village community. Community members will be able to input questions and information requests that will be answered by various UNICEF medical professionals. Through this function UNICEF will be able to track and record the questions and requests to provide better care to the individual issues each village and region faces.

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Created by: Night Agency, New York, USA Team: Darren Paul: Managing Partner, Aaron Paine: Manager, Social Media Contact: Aaron Paine aaron@nightagency.com More information: www.nightagency.com

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Supply As A service Metric UNICEF acknowledges that they have trouble understanding and measuring the “last mile.� While they have a clear understanding of amounts of supplies going to various countries, their understanding of conditions in micro-regions is challenged by a lack of a reliable metric by which to measure services provided. This challenge spreads as towns and regions are expanded into larger portions of the countries, as well as the countries themselves. One of the roadblocks to success that has been mentioned on numerous occasions, is the ability to keep accurate records in clinics and other locations where basic education is minimal.

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We propose to gain more insight and understanding of the amount and types of health care in this last mile through measuring physical objects, rather than relying on the record keeping of services. For instance, we could ask a nurse to record every child they treat for dehydration, or we could count the number of dehydration packs they pass out and are used.

Not only does this feedback streamline the distribution of the supplies themselves, but more importantly, it helps NGOs and UNICEF start to track the types and amounts of treatments that are provided in each region, which can help in the distribution of manpower, as well as upper level equipment.

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SU PPLY AS A SE RVICE METRIC ConTINUED

Implementation UNICEF has asked that the solutions don’t come in the form of “more shiny things”, and in that vein, this recording could be done as simply as a driver manifest and a clipboard. Based on the frequency of delivery runs, clinics would estimate the number of boxes/crates they would need until the next delivery, with room for emergencies. When the next truck comes, the remaining supplies are tallied, and recorded. This feedback loop allows us to understand the specific health issues in that region as well as estimate future supply quantity.

Created by: Studio 1thousand and Flamingo International Team: Kenzan Tsutakawa-Chinn (kenzan@gmail.com), Nate Dwyer (nate.dwyer@flamingo-international.com) More Information: www.studio1thousand.com, www.flamingo-international.com

This information would then be uploaded to a UNICEF hub which will collect, organize and visualize this data in order to provide insight for future planning and distribution of UNICEF assets.

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Balloons Use simple, everyday balloons as a method of measuring liquids for rehydration (such as sugar, salt & water) and also for liquid medicines. The balloons would have markings on them that would have been pre-measured by medical experts. They can be distributed with simple instructions so as people in need can simply see what they need to add to the balloon and then drink it. Balloons offer a simple, cost effective and sterile solution.

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Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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FUTURE OF HEALTH Phones for phones We enlist every cell phone provider that sells Nokia phones to adopt a plan that encourages consumers to pay $3-$5 more for their plan or phone. This extra fee will be used to pay for a Nokia 1100 for distribution in a developing country. All the phones will be pre-loaded with addresses to text to a central hub for information and resources about healthcare advice, locations to find CHW’s and more. These phones are distributed to all relevant regions and pre-loaded with that regions main dialect/language where contact and access to information is difficult.

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Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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FUTURE OF HEALTH Co n s u lt i n g

INFORMATION PRINTING CENTERS Establish simple set ups using the PrintStik portable printer and a Bluetooth enabled phone. Relevant information is sent to the phone from a central hub (operated by UNICEF) and this information is sent directly to the printer, enabling instant printing of notices and information to be posted in village centers. This would allow for up to date information to be distributed for a low cost. This information could include dosage information, locations of CHW’s, reminders about registering births, and more.

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Created by: Story Worldwide Team: Rodd Chant & Kirk Cheyfitz Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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FUTURE OF HEALTH BORN TO TEXT A simple database is created that accepts text messages from cell phones.

These messages can be sent from CHW’s or from individuals themselves who are not near a CHW when the birth occurs. Simple instructions need to be given to individuals who may not have fluent texting skills so that they can at least convey basic information about a birth. The messages sent from individuals or village leaders will be sent to the CHW’s (from the receiving database) so that they can visit the newborn and ensure the appropriate care and vaccinations are seen to.

Via an incorporated system using GPS tracking of GSM phones, UNICEF can instruct the CHW of the location that the text message came from.

(This can be useful in remote areas, often there is only one CHW for areas that have 50,000 to 100,000 people).

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www.themobiletracker.com/english/index.html The CHW’s text would include – parent’s name; child’s name; gender; birth date; weight; length; village/address; note.

This can be done the the short form requirement of texts in this manner – Birth: “Alice Inowena;Jason Inowe;m;17-2-2010;6-2;21;Mtwara;30 days premature”.

Algorithms in the receiving server could insert the name of the CHW and his/her location and the number of the cell phone sending the message. We also could program the receiving software to check each field to make sure the information is in the correct field.

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It’s also easy to send text messages about the baby’s progress that would be appended to the birth record by our software so long as the CHW started the message with the child’s name. This could include updates on length and weight, etc.

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Created by: Story Worldwide Team: Kirk Cheyfitz Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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FUTURE OF HEALTH CHW RADIO NETWORK Distribute portable HAM radios to CHW in remote regions.

Via the WinLink Global Radio Email System, the CHW’s can have access to up to date information and can also send relevant information to a central hub. With the WinLink system, radio messages are converted into email messages and vice versa. This would allow for CHW’s to relay important health information and needs for their particular region, it also allows for detailed birth registration information. It also allows for detailed emails containing dosage information, treatments, outbreak alerts and more to be sent as messages to the CHW’s HAM radio.

The CHW Radio Network can also be used to provide “edutainment” for villages and large groups. Educational entertainment would scripted by a team of writers, linguists, anthropologists, and health care experts. Each show will involve entertainment and storytelling that is relevant to the region. It would convey messages that will connect with the local people but be interspersed with important health and education information. These could be broadcast weekly and serve as a central gathering spot for many villages. The CHW would need to connect the HAM radio to an external speaker source. In some regions these speakers may be able to be powered via solar technology.

www.winlink.org

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Created by: Story Worldwide Team: Rodd Chant & Kirk Cheyfitz Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

Solar Powered Speakers

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FUTURE OF HEALTH SYMBOL LANGUAGE BANDS We use a simple fad, Silly Bandz, to help communicate messages, act as reminders and assist in education about health care and other issues. These cheap to produce wrist bands can be made into any shape required. These bands can be placed on the ground to spell out a story, used to better help children understand things that need to be done, and also help spread the word amongst others about the messages being conveyed. In effect we are also creating a simple language that can be copied, the same shapes can be drawn in the earth or carved on wood, etc.

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Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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BABY BAGS As an incentive, let villagers know that when they have a baby and they come in and register the birth, they get a multi-purpose bag.

can know that the information will stay with the person/family. Think of something akin to the blue bags from IKEA as an example.

This custom designed waterproof bag will come with some goodies inside (relevant content needs to match each regions’ needs), but the bag serves other more sustainable purposes…it can be used to fill with water from pumps etc, it can also have measurement information inside for different needs such as rehydration mixtures, dosage information, a number to text for health information and the location of healthcare workers, all this can be printed inside the bag and be there permanently. The straps/handles can also be a tape measure for measuring a baby’s length and for measuring upper arm circumference to check for malnutrition. Seeing as how the bag serves many useful purposes it will be kept and used and as such we

Also included in the bag there should be a basic durable/weatherproof calendar to remind them of when they need to come back for vaccinations and the like.

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Created by: Story Worldwide Team: Rodd Chant & Keith Blanchard Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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FUTURE OF HEALTH AD & DESIGN AGENCIES TO ADOPT VILLAGES Encourage every ad/design agency in the Western World to adopt a village in need. The agency would simply provide design and printing of posters and print outs that convey healthcare information, dosage information, numbers that can be texted for information, locations of CHW’s, reminders to register births and more. The process will be managed via UNICEF and they will deliver the packages of posters/print outs on a regular basis throughout villages.

Participating agencies receive a mark that they can show on their website acknowledging that they have adopted a village for UNICEF. This would be a very low cost contribution for agencies. The work they are do will be shown on a communal website with information about the villages.

Some posters could be in the Burma Shave style to illustrate messages in an easy to understand manner.

From posters in town/village centers, to hand outs, flyers and much more, ad/design agencies can use their skills and equipment to easy produce these materials and help UNICEF to spread much needed information.

Agencies would simply bundle up the artwork and hand over to UNICEF who can then utilize their distribution network and ensure they all get to where they need to go and are distributed.

UNICEF’s regional centers could also be outfitted with simple print on demand technology for when additional posters/print outs are needed.

Don’t forget to tell a health worker about your baby.

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Agencies can also go one step further and sponsor some additional GSM cell phones for their villages to ensure communications are kept between CHW’s, village leaders and UNICEF.

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Created by: Story Worldwide Team: Kirk Cheyfitz & Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com

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MObile CLinic Through a combination of inexpensive communications technologies, this program helps develop a health record database where participants create biometric profiles that can be securely transmitted to healthcare practitioners for assessment and available treatment recommendations.

Industrially outfitted netbooks with universal video instructions drive a biometric profiling process that logs and transmits user information to healthcare practitioners for evaluation. The profile creation process entails the following:

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- Video driven instructions for simple machine operations -A USB thumbprint reader initially registers the user’s identity with a corresponding id number. For subsequent uses, the thumbprint reader provides confirmation when distributing doctors’ diagnosis -The patient’s immune system is evaluated using a USB thumbdrive blood reader -An encrypted version of the patient’s ID and blood work is transmitted to healthcare practitioners

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Aid Response: -Video driven instructions for administering relevant aid -Thumbprint reader links user to their unique bloodwork assessment -Relevant treatment is administered to patients according to video responses by remote doctors

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

TOKYO COYOTE

Augmented Reality Field Aid Real time interactive overlays of life seen through smart phones provide users up-to-the-minute video and infographic supplemental guides for identifying needs and approaching rudimentary health operations and procedures. The goal is to develop a broad health administration resource for scenarios when physicians are not accessible. The AR Field Aid helps users to accurately administer basic aid techniques i.e. how to make a splint, engage CPR, and recognize symptoms of diseases/viruses/forms of illness.

The innovative system leverages facial recognition software to identify visible health maladies, potentially containing epidemics by reporting body scan results before problems spread.

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TOKYO COYOTE

PSFK presents AR FIELD AID ConTINUED

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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Recycled Cell phone Initiative To better assist with community reminders for checkups, scheduling visits to clinics and registering births, this program provides cell phones that generate daily prompts via a SMS service. The cell phones enable community members to confirm relevant information via text and to receive additional data including health station locations, identifying displaced family members and activating emergency response systems. Through a domestic cell phone donation/recycling service, existing phones from developed nations are repurposed and equipped with hand crank charging systems for sustainable usage in diverse environments.

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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SMS Medicine Database By leveraging existing medicinal databases, the SMS service enables users to text pill codes and specially tagged medicine barcode numbers to receive object information in their native tongue. The goal is to help provide easy and open access to vital health data. This service helps users interpret donated or distributed medicine with detailed overviews of the item in question including dosage information, age recommendations, symptom assessments, etc.

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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Stickybits ID Badge System In order to deliver accountability on the part of aid workers, the Stickybits ID Badge System keeps record of tasks workers perform, items distributed, and interactions conducted with other team members. Using an open verification system, the numeric sequence on the barcode can be texted and worker ID information will be sent in a response message, extending the range of the barcode to include phones and other electronic devices that don’t have scanning capabilities

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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THIS IS YOUR COMMUNITY A retail space promotion designed to spread awareness of global health needs and to raise funds for developing outreach programs. In this initiative, aid workers in the field become celebrated local heroes for their services and accomplishments. Projections on domestic retail space interiors and exteriors call out critical info that highlights the daily life of workers and those in need. These infographic, sculptural forms literally shed light on heroes from the local community who are working to alleviate global health needs in communities afar. The projections act as a call to action that develops a compelling, metaphoric connection between communities. The robust textual forms drape over spaces and objects that are included in a program partnership with proceeds to assist with ongoing support.

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Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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QR Code Community Connection Cultural objects receive QR code stickers that activate curated video testimonials for helping identify needs that exist in different parts of the world. Revenue from the objects goes towards funding aid packages and cultural preservation initiatives. A major component of the program is building trust and respect within communities by creating video content developed by aid recipients, providing a firsthand account of their daily lives and simultaneously promoting local culture and heritage. Â

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PSFK presents

FUTURE OF HEALTH

TOKYO COYOTE

PSFK presents QR CODE COMMUNITY CONNEC TION

FUTURE OF HEALTH Co n s u lt i n g

Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com

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PSFK presents

FUTURE OF HEALTH

company Logo

creating a community of a community Starting point of our quest was the simple idea that man is a social creature.

That man has feelings. And, most of all, the opportunity to share our feelings with someone else is fundamental to feel alive. Being part of a group makes us stronger than feeling abandoned to ourselves. Moreover belonging to a group of people experiencing the same way of life, duties, difficulties, give us the opportunity to feel the understanding, the comfort, the comprehension, and the warmth of a family.

communities and patients. They are a relevant key of the whole process.

And they are human, like everyone else in the world. Being and feeling part of a community might be for a community health worker an access to new strength, ideas, feelings. Community health workers worldwide are now speaking different languages, coming from different social and cultural backgrounds, they have different age, motivation, approach. We could help them move from far to near and from fragmentation to unification. They already are one. One body, one light, one instrument of peace and life.

That’s why we tried to change focus.

Community health workers are the ring that links UNICEF and other organizations, doctors and specialized staff to local communities.

Community health workers represent a real source of life to local

Conceptualization

The source

UNICEF

Far from the field

Innovation makers

On the field

Other volunteers

People sensitive to social themes

Hospitals and other health structures

Brands / sponsors

Creative world

Doctors

Creating a group visual identity

The ring

Community of Community health workers

Codification of a universal language

Building a common platform

The recipient

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Local communities around the world

Organize messages circulation & mobility

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Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

We see the opportunity to make this real and tangible by translating an existing situation into a visual, conceptual and physical community, applying a simple “brand idea.� Cementing every single part and every person with warmth, feelings, sharing opportunities, simple visual signs and worldwide recognition signs. This will help to create a simple and unified connection between the UNICEF organization and community healthcare workers, moreover it can bring to life a model where these people are connected to the people who are not on the field to receive from them advice, ideas and support.

Conceptualization

HEALTH CARE IN

DISADVANTAGED AREAS

as the environment

IMAGE WARMTH

as a key

IDENTITY

as a linking instrument

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FUTURE OF HEALTH BRand identity - logo + concept The idea of the community led us to a simple concept. Every day community health workers wake up in local villages and communities, and their work is vital for the population. They are like sun. And also, they are like a shelter, a tent, a warm place to stay. Sun is light, life and hope.

So the rays and the circle represent the sun. The tent is a shelter but it is to us also a remembrance of the protection of God not based upon our righteousness But upon his infinite mercy. A man under the tent represents the human aspect of the logo.

Their naming could be “The tent community”. *graphics are an exploration

the community health worker’s community

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Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

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employing a universal language The tent community must be able to share ideas, feelings, advice world wide with other people speaking different languages. This is why we think they should be provided with a language.

Using a very simple iconic code they could be able to communicate in an immediate and understandable way. Many codes can be employed, starting from emoticons, to ancient symbols, to city signs.

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FUTURE OF HEALTH Real life VIDEO IDEAS We could realize interviews around the world starring community health workers sharing their feelings, daily life, experiences. Interviews will be usable just to other community health workers and to them as a community they will be addressed. We will write a simple questionnaire, for example:

At the same time we will create “professional videos� starring people working live in communities. It will not be a training, but it will be a real life professional situations portrait.

How do you feel when you wake up in the morning?

How do you stand sufferance and difficulties?

What is the most important value in your life?

Do you have a message for other people like you all over the world?

We could subtitle answers with local languages or English.

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Giving life to a portal for emotion and reason + creative basket portal We could create a web portal also sharable as a software, where all the community health workers worldwide could get in touch one with the other.

The portal will be divided into two parts, as a human brain.

Emotional and Rational.

“FAQ” A series of frequently asked questions will be uploaded in the two areas “practical” and “emotional”.

“Forums” Here community health workers will be able to share easily their feelings and experiences. “Professional” and “Feelings”.

And three levels will be simply in hand to every access.

“Video sharing” The video interviews and real life situations will be uploaded in the two areas “training” and “interviews” and will be downloadable on mobile phones.

Users will be able to leave comments and questions.

A symbolic language will be uploaded on the portal in order to help mutual communications. CREATIVE BASKET PORTAL The portal will be a constant and unique point access for the rest of the world that wants to connect with community health workers – The tent community.

Brands and sponsors will be able to leave ideas and stimulus, engaging the

the community health worker’s community

Creative Tent

training

interview

practical

emotional

video

f.a.q.

video

f.a.q.

Connect with other community health works

the community health worker’s community

click here

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professional forum

feelings

forum

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PORTAL FOR EMOTION AND REASON ConTINUED

Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

resources and brand ideas usually dedicated to a consumer market.

Marketers and creative of different industries will be able as well to leave their advice and ideas into the basket. Moreover, people from all over the world will be able to use the portal as a connection with the community health workers around the world, to leave them messages, support, and emotional comprehension. Messages will be filtered by a webmaster.

the community health worker’s community

interview

training

video

video

the community health worker’s community

Creative Tent

video

video

practical f.a.q.

Contribute to the creative tent

Have your own ideas? Share them with us

practical f.a.q.

Contribute to the creative tent

Have your own ideas? Share them with us

interview

training

Name or Company email

Creative

Name or Company email

emotiona

f.a.q

Message

emotional

f.a.q.

Message

professional professional forum

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feelings

forum

feeling

forum

forum

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organizing a transportation system The tent community will be connected with a transportation system. Some “bus stops� will be placed near local communities and a simple timetable will show hours.

Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

According to local reliability, a Tent community bus (this could be realized with any kind of transportation available, and with the colors of Tent community) will be able to connect one village to the other, or people in serious need to hospitals. The driver will pick up people and bring necessities at the given time, either once per week or month.

The idea of the Tent bus stop can help people connect to others, and give a warm feeling of hope.

shelter

shelter

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FUTURE OF HEALTH How to share feelings with no web mailbox system/friendship post We will create a mailbox system with a title such as ‘Friendship Post,’ setting up boxes with our brand image on it at bus stops along the transportation route. They will provide a medium for community health workers to share thoughts, concerns and ideas. If a health worker writes a message with their contact information (name, etc.), it can be brought to the next village the bus is traveling to and thus establish a system of written communication amongst volunteers. In the beginning, the people might be strangers but this idea will quickly establish a community, connection and friendship.

This idea will connect with the organized transportation system as bus drivers will be in charge to pick up mail from a bus stop and bring it to other villages.

*Note: The mailboxes do not only have to be in bus stops but also hospitals or places volunteers frequent.

shelter

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How to share feelings with no web publication/newsletter Creating a low-cost publication to be sent out to community health workers as a means of both connecting with them and providing useful information.

The newsletter could contain up-to-date information about UNICEF and their program, personal stories (contributed by health workers, detailing anything from projects they are involved with, good experiences, positive impact stories or various anecdotes about their life), upcoming events, ways to get in touch with each other (workers who want to share their contact information can submit it to the editor), letters to the editor, and advice. This would be especially beneficial for the program because it would function as a paper-based blog or forum for people residing in villages with lowconnectivity.

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Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

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FUTURE OF HEALTH How to share feelings with no web event Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

Events (whether monthly or quarterly) can be scheduled in honor of the community health workers, taking place in a tent in various locations so as to maximize the number of volunteers in attendance. The events could feature speakers (highlighted volunteers or other members of UNICEF) and create an atmosphere of motivation, socialization, bonding, personalization and professionalism.

the community health worker’s community

th eal ty y h ni nit mu mu om omer’s c c thework

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How to share feelings with no web community Bracelet + calendar Bracelets are an exciting and multi-functional idea for the Community Health Workers Program. First, they are a way of identifying community health workers and their supporters, creating a bond of camaraderie between these volunteers all over the world. Second, they would have the practical function of assisting the people community health workers volunteer with in keeping track of their hospital appointments. Bracelets would be of different colors, each color representing a different time period. In addition to this there will be a strip of squares that can be torn off. Each square represents a day; when all of them are torn it reminds the patient they need to go back for a check up appointment. Lastly, bracelets are a powerful way of creating

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global awareness and increasing fundraising revenue. The bracelets (either in a color representing UNICEF or flags of specific countries) can be sold on the web, with proceeds going to UNICEF Community Health Workers Program.

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COMMUNITY B R ACELET + CALENDAR ConTINUED

Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com

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FUTURE OF HEALTH Co n s u lt i n g

Little Village Board Game To educate children on basic information about food, water, health and sanitation, we have created a boardgame.

The kids will collectively build a village, with important questions earning them the building blocks to do so. Answering questions about water will help them build a well, answering questions about healthcare will add a hospital, and so on. Whoever answers the most questions correctly will not only contribute to building the village and educating the other children, he will be the one to collect points for the questions, creating an incentive to learn.

you a point. (water point, food point, etc) The town needs: - A well - Sanitation - A place to cook - A hospital When the players accumulate enough points, they can add something to their village The game is over when the village is built.

Roll dice and answer questions right to get points. Every right answer gives

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The winner will be whoever contributed most points.

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The base of the game is made on a piece of blackboard. This will prevent pieces from missing and it can be played easily any time, anywhere.

The backside will allow certain tasks from the actioncards to be performed.

This could be drawing on the clock, figuring out equations, etc.

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Created by: People, Ideas & Culture Team: Miami Ad School Contact: Tatiana@pic-nyc.com More information: http://www.pic-nyc.com/

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SMS BIRTH REGISTRATION In many developing nations, newborn babies are in a bit of a blind spot.

Difficulties in registrating births both for the parents and the state make it hard to keep check of the population.

But with the insight that people have great access to mobile phones and networks (Africa, for example), we’ve developed a service that allows the parents to register the birth of a child via their cellphone, and that also rewards them for doing so.

Parents use their phones and simply text: “Family Name” to [phone number] and a birth certificate will be created. This will be delivered along with the first visit of a health care worker, who will also provide a basic baby-kit.

When the parents and their baby are in the database, they will receive automated texts with helpful information about parenthood, how much their baby should weigh/eat/sleep, and will also have a link to UNICEF and baby healthcare information.

Created by: People, Ideas & Culture Team: Miami Ad School Contact: Tatiana@pic-nyc.com More information: http://www.pic-nyc.com/

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FUTURE OF HEALTH Nutrition Assessment App To help assess nutritional needs in specific regions, community healthcare workers will have access to an app that compiles general dietary characteristics of villages and regions.

1. CHWs record dietary information of the average person in villages they work in.

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2. Dietary information will be processed and measured against the framework of a suggested healthy diet to highlight nutritional deficiencies.

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3. Villages and sub-regions can be assessed to improve strategies in sending sustenance and supplements out.

Created by: People Ideas & Culture Team: Miami Ad School Contact: Tatiana Peck, tatiana@pic-nyc.com More information: www.pic-nyc.com

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FUTURE OF HEALTH HeALTH PALS UNICEF and other organizations can only send so many healthcare workers into areas with need. To aid them with spreading general, health-related knowledge we created “HealthPal.” This is a platform where qualified healthprofessionals and people from developing countries who have medical questions can meet online. Since not every volunteer who likes to help can actually travel to the places where they would be needed, “HealthPal” brings them there via Skype-video chat. On the website, a simple click on a volunteer’s profile starts the conversation with any available helper world wide to leave no question unanswered.

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Created by: People Ideas & Culture Team: Miami Ad School Contact: Tatiana Peck, tatiana@pic-nyc.com More information: www.pic-nyc.com

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PSFK presents

FUTURE OF HEALTH Co n s u lti n g

about PSFK

The Future of HEALTH project team

PSFK is the go-to source for new ideas and inspiration for creative professionals around the world. We are a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better—whether that’s better products, better services, better lives or a better world.

Project Director Piers Fawkes piers@psfk.com 646.520.4672

www.psfk.com

psfk consulting Leveraging a global network of scouts & experts, PSFK provides trends research and innovation consultancy to leading international corporations.

Since 2005, PSFK has worked with segment leading companies across Automotive, Food & Beverage, FMCG, Media, Retail and Technology. Clients turn to PSFK for its global reach, access to local intelligence and our ability to find lateral inspiration that informs marketing innovation, product and service development.

Lead Consultant Kyle Studstill kyle.studstill@psfk.com

Business Development Jeff Weiner jeff.weiner@psfk.com 646.520.4665

Research & Analysis Scott Lachut Francisco Hui Scott Mioduszewski Peter Jacobson Yofred Moik Dan Gould Antonio Varas Jamie Song Nate Graham

Contributors From The PSFK Community Ruben Sun - http://rubensun.com Denise Lee Yohn - http://deniseleeyohn.com Nuppu Gävert - http://wevolve.fi Vicky Profy - http://gdais.com

Photography Catalina Kulczar-Marin www.catalinaphotography.com

Creative Commons 2010 Attribution Non-Commercial No Derivative Works 3.0 International

CONTACT Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665

466 Broome St. 2nd Floor New York, NY 10013 USA www.psfk.com

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