TOM PELTON 27111 CAMINO DE ESTRELLA CAPISTRANO BEACH, CA 92624
COLDWELL BANKER RESIDENTIAL BROKERAGE ~ EXPERT REPRESENTATION Knowledge is the Difference
~ WHY PREVIEWS速 History is the Difference A Track Record of Experience
~ UNPARALLELED EXPOSURE Global is the Difference Comprehensive Online Marketing Mobile Marketing Exceptional Advertising Local Programs
~ LUXURY HOME EXPERIENCE Local Market Expertise
CONTENTS
Tom Pelton Tom Pelton is a recognized leader in the real estate industr y. He He has been selling real estate in Orange County over 10 years. For the last the last 7 years Tom has been a real estate Office Manager and Real Estate Estate Trainer. He built the #1 selling real estate office in North Orange County with over 800 sales per year. He has overseen over 4,900 transactions in excess 2 Billion in closed sales. Tom’s background as CEO of CEO of an international Non-Profit Organization gives him a unique ability ability to work with people of various cultures and inspire extraordinary achievement. He is a recipient of the Chairman's Circle Diamond Award and Award and Hall of Fame Award for achieving the highest levels of sales sales success in real estate. Tom is now the Manager of Coldwell Banker Banker Offices in Laguna Niguel and Dana Point. Tom and his W ife, Paula live Paula live in Newport Beach.They have 4 children and 5 grandchildren. grandchildren.
EXPERT REPRESENTATION
THE PREVIEWS PROFESSIONAL ADVANTAGE
Tom Pelton ‣
Over 10 years of Real Estate in Orange County
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Chairman’s Circle Diamond Award
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Hall of Fame Award
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Overseen over 4,900 transactions and $2 Billion in sales
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Blog: TomPelton.com
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Facebook.com/AgentCoaching
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A SUCCESSFUL WORKING RELATIONSHIP “I worked with Tom Pelton to assist us in purchasing our new home as well as selling our old home. The level of service that Tom provided was always outstanding. He had an excellent network of contacts and found a great home for our family. Our phone calls were returned promptly an he was always reachable under any circumstance. Searching for a new home while trying to sell your existing home can be a very difficult process; however, I knew that I could rely on Tom to ensure that all of the details were handled in a professional and efficient manner. On many occasions he went above and beyond to make the transition into our new home a smooth one.” Newport Beach, CA
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COLDWELL BANKER RESIDENTIAL BROKERAGE ‣
Over 100 years in Business
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>2,000 Sales Associates
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>200 Offices
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Office Location: ‣ ‣
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27111 Camino De Estrella Capistrano Beach, CA 92624
Market Area Coverage: Dana Point, San Clemente, San Juan Capistrano, Laguna Niguel, Laguna Beach, Laguna Woods, Capistrano Beach
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LOCAL MARKET SHARE
14% 22%
9% 64%
5%
Market Share
CBRB SIR CGE All Other
CBR B SIR
24% 62%
696 New Listings over $1M+
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*Source: MLS June 2011 – June 2012, excluding NYC.
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LOCAL MILLION DOLLAR HOME SALES
6%
10%
24%
3% 2%
CBPI SIR CGE All Other
CBPI SIR CGE
71% 84% Market Share
1406 Listings Sold $1M+
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*Source: MLS June 2011 – June 2012, excluding NYC.
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AVERAGE HOME SALES PRICE 12 10 8 6 4 2 0 $1 Million +
$5 Million +
$10 Million +
Total Sales January – May 2013
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*Source: MLS June 2011 – June 2012, excluding NYC.
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ADDITIONAL SERVICES ‣
CARTUS Relocation Network
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Equity Title Company
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West Coast Escrow
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American Home Shield
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OUR COMMITMENT TO YOU With every Coldwell Banker Previews International速 client, and with
every home they list, each Coldwell Banker速 office and agent works hard to earn their reputation all over again.
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WHY PREVIEWS
A LEADER IN LUXURY REAL ESTATE In 1933, Henderson Talbot refined luxury real estate marketing with a revolutionary idea. He captured the essence of some of the most prized real estate homes of the day on film and held exclusive gatherings around the world for affluent buyers to preview them as cinema. Eighty years later, the Coldwell Banker Previews International速 program continues to set the benchmark for luxury real estate marketing around the globe.
HISTORY IS THE DIFFERENCE WHY PREVIEWS
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EXCEPTIONAL REPRESENTATION, EXCEPTIONAL PROPERTIES. most prestigious properties.
To excel in the rarified housing space, is not simply a matter of what you know—it’s also a matter of who you know. That is why Coldwell Banker Previews International® Property Specialists have been discreetly serving the most influential and successful people of our time, assisting them with transactions involving some of the world’s most prestigious properties.
HISTORY IS THE DIFFERENCE WHY PREVIEWS
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FORMULA FOR SUCCESS The Coldwell Banker Previews International® program is successful because of a simple formula: ‣
International, national, local luxury real estate market leadership
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Global strength with an unparalleled network
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Commitment to service excellence at every level of the organization
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Leading-edge marketing to position properties for maximum exposure to appropriate clientele
HISTORY IS THE DIFFERENCE WHY PREVIEWS
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Last year alone, Coldwell Banker速 agents handled more than 16,400 transaction sides of homes priced at $1 Million or more, averaging $86.1 Million in sales every day, for a total of $31 Billion in sales volume, touting an average sales price of $1.93 Million.*
A TRACK RECORD OF EXPERIENCE WHY PREVIEWS
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker速 franchise system for the calendar year 2012. $USD. Coldwell Banker Previews International
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In the 2012 REAL Trends/The Wall Street Journal report ranking America’s top 1,000 residential real estate agents and teams, Coldwell Banker® surpassed all other major real estate brands nationwide with 155 professionals on the list.*
HISTORY IS THE DIFFERENCE WHY PREVIEWS
*Source: REAL Trends/The Wall Street Journal – June 22, 2013.
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In 2012, Coldwell Banker Previews International® was selected to represent the second most expensive home in the United States, Casa Casuarina—the former home of the late Gianni Versace, one of the most well-known fashion
designers.*
HISTORY IS THE DIFFERENCE WHY PREVIEWS
*Forbes.com – January 13, 2012.
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UNPARALLELED EXPOSURE
When you list your home with Previews® you gain access to an international referral network. ‣
3,100 residential real estate offices
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Approximately 82,200 sales associates in 50 countries and territories*
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More than 10% of Coldwell Banker agents are certified Previews Property Specialists
GLOBAL IS THE DIFFERENCE UNPARALLELED EXPOSURE
*Coldwell Banker Quotables, December 2012
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INTERNATIONAL OFFICES
GLOBAL IS THE DIFFERENCE UNPARALLELED EXPOSURE
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GLOBAL COMPARISON CHARTS
Agents Globally
Offices Globally
82,200
3,100
25,000 12,900
Coldwell Banker Sotheby's
920 660
Christies
Coldwell Banker Sotheby's
Christies
GLOBAL IS THE DIFFERENCE UNPARALLELED EXPOSURE
*Source: As reported by Coldwell Banker 12/2013, Branded Sites June 2013, Press Release February 2013
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LUXURY-FOCUSED WEBSITE Featuring more than 12,000 luxury property listings from across the global network, ColdwellBankerPreviews.com allows potential buyers a preview of your property 24 hours a day, 7 days a week.*
17% of visitors are from outside the United States, including Canada
United Kingdom
Germany
Philippines
Australia
Mexico
India
Japan
China
France
Italy
Spain
Brazil
Russia
Puerto Rico
Chosen as Outstanding Website in 2012 by the Web Marketing Association.
COMPREHENSIVE INTERNET MARKETING UNPARALLELED EXPOSURE
* Internal reporting, May 7, 2012
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Coldwell Banker Previews International速 listings are distributed to a network of prominent real estate websites to generate additional exposure.
COMPREHENSIVE INTERNET MARKETING UNPARALLELED EXPOSURE
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MOBILE MARKETING Just as the Internet changed the way people search for homes, mobile technology has changed habits even more. Coldwell Banker速 has stayed on
the forefront of those changes with its ever-evolving mobile technology tools.
MOBILE MARKETING UNPARALLELED EXPOSURE
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EXCLUSIVE PRINT OPPORTUNITIES Negotiated rates for exposure in more than 35 publications targeting individuals with high net worth are available to Coldwell Banker Previews International® clientele, including titles like: ‣
Architectural Digest
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Luxury Properties
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The New Yorker
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Millionaire Asia
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Conde Nast Traveler
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International Herald Tribune
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The Wall Street Journal
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London Daily Telegraph
EXCEPTIONAL ADVERTISING UNPARALLELED EXPOSURE
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PREVIEWS® HOMES & ESTATES MAGAZINE Twice a year Previews® Homes & Estates showcases our most exquisite and luxurious residences available. Your home may receive placement in the Homes & Estates section in the full run of Unique Homes (40,000 US & International print distribution) and in the stand
alone version of Homes & Estates magazine (50,000 print distribution). Ads appear in Unique Homes’ digital edition and the separate digital edition of Homes & Estates (600,000+ distribution). Print and digital circulation for both magazines, including pass-along readership, of 690,000+.
EXCEPTIONAL ADVERTISING UNPARALLELED EXPOSURE
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EXCLUSIVE LOCAL OPPORTUNITIES ‣
Orange County Register
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Orange County Business Journal
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VIEW Magazine
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Daily Pilot
LOCAL PROGRAMS UNPARALLELED EXPOSURE
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EXCLUSIVE LOCAL OPPORTUNITIES Impact Marketing ‣
Direct Mailing, Radius Mailing, Brochures, Flyers
Campaigner ‣
Automatic Just Listed email to local non-Coldwell Banker agents (>500 agents)
LOCAL PROGRAMS UNPARALLELED EXPOSURE
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EXCLUSIVE PROPERTY MARKETING An array of customized marketing materials chosen to showcase the distinct qualities and value of your property may be created.
LOCAL PROGRAMS UNPARALLELED EXPOSURE
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LUXURY HOME EXPERIENCE KNOWLEDGE IS THE DIFFERENCE
Take advantage of this unrivaled combination of experience, knowledge and resources by becoming a
Coldwell Banker Previews International速 client. ~ Thank you.
息2013 Coldwell banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker速, the Coldwell Banker Logo, Coldwell Banker Previews International速, and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure or regulations.