COLDWELL BANKER PREVIEWS INTERNATIONAL®
Homes & Estates Magazine Coldwell Banker Previews International® has designed a comprehensive print marketing and advertising program to attract the most qualified buyers to our listings. Whether it’s exclusively introducing new properties to our network or targeted advertising exposure, our global marketing strategy allows us to reach a broad pool of affluent buyers.
Homes & Estates Magazine
supplement
magazine
One of the most valuable components of the Previews® marketing program is Homes & Estates magazine. This semi-yearly publication combines the world’s most exquisite villas, chateaus and manor homes on the market with artfully presented luxury lifestyle content, making it one of the most widely read magazines of its kind. Combined, the print and digital editions reach approximately 300,000 individuals around the globe.
Homes & Estates - special supplement for The Wall Street Journal A special supplement of Previews® Homes & Estates magazine in four-color, high-quality paper stock is delivered in The Wall Street Journal to over 130,000 journal subscribers twice yearly. A truly global advertising piece, the distribution of the insert spans the globe from America’s most affluent cities to the United Kingdom, France and China.
For more information, or to view previous editions, visit previewsinsideout.com/homes-estates-magazine
PRINT ADVERTISING CONTINUED
Advertising Opportunities Previews® has purchased premium ad placement for our exceptional listings in the most influential luxury lifestyle publications. From Robb Report Home & Style to Condé Nast Traveler, this distinguished collection of magazines is distributed to affluent readers around the globe.
Targeted Direct Mail Coldwell Banker Previews International® has partnered with a firm that provides the highest quality wealth and lifestyle intelligence in the marketplace today. By drawing data from over 60 sources for insight on wealth, lifestyle, business and overall affluence, we are able to create customized direct mail pieces for our listings that target prospects whose net worth indicates they can afford a significant real estate acquisition.
© 2014 Coldwell Banker Real Estate LLC. A ll Rights Reserved. C oldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. E ach Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term “sales associate” or “agent” herein shall be replaced with the term “sales representative”.
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Reaching Buyers Online A strong digital footprint is paramount to reaching today’s mobile and global elite. This belief, coupled with the fact that 90% of property searches now begin online, has motivated Coldwell Banker Previews International® to invest over $50 million in internet marketing to ensure our properties are exposed through the world’s most powerful websites and search engines.
Key Syndication Partners
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REACHING BUYERS ONLINE CONTINUED
CBPLuxury.com Exclusive Microsite Targeting International Buyers CBPLuxury.com features exceptional properties from the Previews N RT network and is marketed to international buyers in Russia, China, Brazil and United Arab Emirates. Built for an international audience, the site can be translated into Chinese, Russian, Arabic and Portuguese.
Responsive site design for optimal mobile and tablet experience
REACHING BUYERS ONLINE CONTINUED
ColdwellBankerPreviews.com The Previews® website showcases visually engaging photography, video, international features and more than 10,000 luxury property listings—an exceptional home inventory that attracts more than two million visitors a year from over 100 countries.
ColdwellBanker.com The Coldwell Banker® website is one of the industry’s leaders, attracting more than 1.2 million potential buyers each month.
*online advertising subject to change © 2014 Coldwell Banker Real Estate LLC. A ll Rights Reserved. C oldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. E ach Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term “sales associate” or “agent” herein shall be replaced with the term “sales representative”.
COLDWELL BANKER PREVIEWS INTERNATIONAL速
Social Media PreviewsInsideOut.com The Official Luxury Portal of Coldwell Banker Previews International速 Coldwell Banker Previews International has created a highly engaging online portal on the most influential social media networks of our day, with a dedicated following of potential buyers in 44 countries.
SOCIAL MEDIA CONTINUED
Official Previews® Social Media Pages Our vast social media footprint covers the luxury lifestyle from all angles and provides unique opportunities for exposure of our most prized estates around the world.
Previews Inside Out the official blog of Coldwell Banker Previews International® previewsinsideout.com
Google+
facebook.com/cbpreviews
plus.google.com/ColdwellBankerPreviewsIntl
twitter.com@cbpreviews
Over 80% of affluent consumers are on social networks— an indication that there is a growing opportunity to reach a new generation of luxury buyers.
© 2014 Coldwell Banker Real Estate LLC. A ll Rights Reserved. C oldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. E ach Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term “sales associate” or “agent” herein shall be replaced with the term “sales representative”.
COLDWELL BANKER PREVIEWS INTERNATIONAL®
Press Coverage that generates buyer interest worldwide Today, the media plays a key role in generating exposure and demand for luxury real estate. Coldwell Banker Previews International® has built a powerful network of public relations professionals to seek and secure press placements for special properties. Creating this unique team whose reach is global in scope has generated buyer leads and sales for our valued clientele.
Print & Online
The Wall Street Journal Associated Press Bloomberg Elle Décor Financial Times Business Insider Forbes Forbes Life
Wealth Magazine Robb Report The Times (London) Los Angeles Times The New York Times Worth Magazine Barron’s The Economist
Architectural Digest YAHOO! Elite Traveler Bloomberg Pursuits Private Air: Luxury Homes Unique Homes Esquire GQ
PRESS COVERAGE CONTINUED
Television
Previews® has a history of capturing our finest estates on camera, and we make no exception when it comes to television press coverage. Our properties have been featured on CNN, CNBC, Bloomberg and a host of other TV outlets with strong viewerships.
CNN CNBC FOX Business
EXTRA! KCBS-TV E! Entertainment Television
NBC TV – Open House – 10 FOX11 LA - Good Day & Studio 11
INDUSTRY NEWS Coldwell Banker Previews International®
Luxury Market Report All real estate may be local—but when it comes to luxury real estate, it’s also global. This philosophy is the inspiration behind the Previews® Luxury Market Report. Released twice yearly and widely covered by national media, the report tracks affluent buying trends, market activity, top cities for luxury home listings and sales and other insights to give our clients and real estate agents the broadest possible view of the luxury housing landscape.
The Luxury Market Report tracks affluent buying trends, market activity & top cities for luxury home listings and sales
previewsLMR.com
The Luxury Market report has been featured in prestigious media outlets that attract a global, affluent audience: CNBC Bloomberg
Forbes UK Daily Mail
MSNBC Market Watch
© 2014 Coldwell Banker Real Estate LLC. A ll Rights Reserved. C oldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. E ach Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term “sales associate” or “agent” herein shall be replaced with the term “sales representative”.