BAI XING LONG / LADY M
LADY M / BAIXINGLONG 2019 HOLIDAY GIFT SETS MID-AUTUMN FESTIVAL MARKETING RESEARCH
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LADY M / BAIXINGLONG 2019 HOLIDAY GIFT SETS MID-AUTUMN FESTIVAL HOLIDAY RESEARCH
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BAI XING LONG / LADY M
在 这 圆 月 升 起 的 夜 晚，
祝 你 中 秋 节 快 乐，阖 家 团 圆。
Happy Mid-Autumn Festival to You,
and may your Family reunite for the rising of the Full Moon.
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BAI XING LONG | LADY M
Ma r velo us Wo r ld of
Chinese Metaphor
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BAI XING LONG / LADY M • Gathering| such as family and friends coming together, or harvesting crops for the festival. It’s said the moon is the brightest and roundest on this day which means family reunion. Consequently, this is the main reason why the festival is thought to be important. • Thanksgiving| to give thanks for the harvest, or for harmonious unions. • Praying| (asking for conceptual or material satisfaction), such as for babies, a spouse, beauty, longevity, or for a good future • Traditions| and myths surrounding the festival are formed around these concepts, although traditions have changed over time due to changes in technology, science, economy, culture, and religion.
• I t’s about well being together. 2019 HOLIDAY GIFT SETS
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An important part of the festival celebration is moon worship. The ancient Chinese believed in rejuvenation being associated with the moon and water, and connected this concept to the menstruation of women, calling it “monthly water”.
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LADY M / BAIXIGLONG 2019 HOLIDAY GIFT SETS
Option A.
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Animation/
From Ancient Time to
• HIGH END • LUX ELEGANT • EVERLASTING • FESTIVAL VIBE • MOON • REUNITE • MINIMAL • EVERGREEN • PERSONALITY
Who is She? • PERSONALITY
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Today’s High Tech
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Zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion. https://www.youtube.com/watch?v=2-A_Pcrz6xU https://www.youtube.com/watch?v=_71c5jiIZrs
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Figure 1.
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Figure 2.
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Figure 3.
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BAI XING LONG / LADY M Cap Animation Reel
Holes, to create strobe effect
Inmer Tray/ Eva
Zoetrope Wall Base
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BAI XING LONG | LADY M LIFT
Inmer Tray/ Eva
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LADY M / BAIXIGLONG 2019 HOLIDAY GIFT SETS
Option B.
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Figure 1.
Figure 2.
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Figure 3. 2019 HOLIDAY GIFT SETS
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Cap
Holes, to create strobe effect Zoetrope Wall Base
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262.30
110.90
136.40
15.00
376.20
106.80
132.60
106.80
15.00
106.80
15.00
110.90
15.00
104.00
132.60
111.90
514.20
376.20
138.20
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106.80
Inner box inner paper
15.00
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262.30
110.90
136.40
15.00
376.20
106.80
132.60
106.80
15.00
106.80
15.00
110.90
15.00
104.00
132.60
111.90
514.20
376.20
138.20
128.00
138.20
15.00
106.80
Inner box inner paper
15.00
Inner box wrapping paper
Outer box wrapping paper
262.30
110.90
136.40
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376.20
106.80
132.60
106.80
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106.80
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110.90
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104.00
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111.90
514.20
376.20
138.20
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106.80
Inner box inner paper
15.00
Inner box wrapping paper
Outer box wrapping paper
243.20
63.50 50.00 15.00
193.50
50.00
15.00
15.00
63.50
50.80
63.50
50.40
243.20
63.50 50.00 15.00
193.50
50.00
15.00
15.00
63.50
50.80
63.50
50.40
243.20
63.50 50.00 15.00
193.50
50.00
15.00
15.00
63.50
50.80
63.50
50.40
Layer a. /Wall Layer b. /Moon Layer c. /Bunny
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BAI XING LONG | LADY M CREATIVITY/ MOTIF
BRANDING
MARKETING
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