Twitter Alas/LHM 2021 Toolkit Explorations V1
Overview ATOMIC D is supporting the design of Alas/Latinx Heritage Month 2021 toolkit: ●
Emoji
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Avatar + Social Headers
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Digital Flyer
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Deck Template
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Wallpaper
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Gifmoji (to come once design selected)
Design request: To refresh assets used for LHM 2020 by applying the new brand look & feel, and exploring additional new options. Delivery in August
Option 1 Rationale
Option 1 takes the existing previous Hispanic Heritage Month emoji and updates it in the new brand color palette and texture. The original design concept still communicates the updated goals for Latinx Heritage Month to build a bold and powerful community – the pieces of this artwork can be read both as a beautiful, diverse mosaic or as stones/pavers – the building blocks of this strong collective.
WITHOUT TEXTURE
WITH TEXTURE
HASHTAG
Option 1
SOCIAL HEADER & AVATAR
#JuntosSomos WALLPAPER
Stone Mosaic: Original mark with updated brand colors + textures Colors: Twitter Black Twitter Blue Twitter Vibrant Magenta Twitter Dark Green Twitter Vibrant Yellow Twitter Vibrant Red DIGITAL FLYER Textures: True Grit Fabrik
KEYNOTE TEMPLATE
Option 2 Rationale
Option 2 draws inspiration from the Twitter Alas logo itself, rotating and expanding upon the wing shape to create an explosion of wonderful color in a shape that draws inspiration from Latin depictions of the sun (think Argentina’s flag, artwork from Peru or Mexico). The circular shape and multiple components represents unity and togetherness, while the energy from the color palette alludes to a vibrant and bold community.
WITHOUT TEXTURE
WITH TEXTURE
HASHTAG
Option 2
SOCIAL HEADER & AVATAR
#JuntosSomos WALLPAPER
La salida del sol: New emoji featuring a colorful sunrise Colors: Twitter Blue Twitter Dark Blue Twitter Light Blue Twitter Vibrant Magenta Twitter Vibrant Yellow Twitter Orange Twitter Green Textures: True Grit Fabrik
DIGITAL FLYER
KEYNOTE
Option 3 Rationale
Option 3 combines elements from Opt 1 and 2 into a colorful Latin inspired tile. Tile artwork can be seen across most Latin countries and in the case of this emoji, represents a piece of a whole – a building block for a diverse, vibrant and powerful community!
WITHOUT TEXTURE
WITH TEXTURE
HASHTAG
Option 3
SOCIAL HEADER & AVATAR
#JuntosSomos WALLPAPER
Mosaic Tile: New emoji blending Opts 1 and 2 into a colorful tile Colors: Twitter Blue Twitter Light Blue Twitter Light Red Twitter Light Purple Twitter Vibrant Magenta Twitter Dark Green Twitter Vibrant Green Twitter Vibrant Yellow Twitter Vibrant Red Textures: True Grit Fabrik
DIGITAL FLYER
KEYNOTE
Emoji
Option 1
#JuntosSomos
#JuntosSomos
Option 2
#JuntosSomos
#JuntosSomos
Option 3
#JuntosSomos
#JuntosSomos
Summary
OPTION 1
OPTION 2
OPTION 3
Avatar & Social Headers
Option 1
Option 2
Option 3
Summary
OPTION 1
OPTION 2
OPTION 3
Summary
OPTION 1
OPTION 2
OPTION 3
Digital Flyer
Option 1
Option 2
Option 3
Summary OPTION 1
OPTION 2
OPTION 3
Deck Template
Option 1
Option 2
Option 3
Summary OPTION 1
OPTION 2
OPTION 3
Wallpaper
Option 1
Option 2
Option 3
Summary OPTION 1
OPTION 2
OPTION 3
Thank you