TONG WANG
EDUCATION New York University 2020
Parsons School of Design 2017
tongwang@tonewang.com
MA Digital Media Design for Learning
BFA Illustration
+1 (631) 838-3100
Instructional Design/ UX Design focus
Art, Media and Technology focus
PORTFOLIO www.tonewang.com
EMPLOYMENT
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► Freelance Digital Designer / October 2019 - Present •
Provide initial creative comps - develop new ideas from scratch and work to evolve each initiative strategically
User Interview
•
Work with teams to create prototypes
Persona
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Manage the development of creative materials from conception through production
Card Sorting
•
Working knowledge of web and mobile standards and how it informs the development
Competitive Analysis Affinity Diagram Journey Map
of digital output •
creative work •
Usability Testing Wireframing Prototyping HTML CSS Social Media Design
► Senior Digital/ Graphic Designer (E-Commerce Focus) Vee International inc. | October 2020 - Present •
ADDIE Human-Centered Design
and emerging collections according to best practices Developed logos, identification marks, presentations, and presentation templates
•
Created infographics and stylized content for e-commerce / online marketplaces
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Designed ads and banners for digital marketing
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Worked with in-house Photographer on art direction for photography and photo compositions
► Communication Designer New York University Metropolitan Center | January 2020- September 2020 •
Ideated visual concepts and refined design work based on creative direction
•
Designed high-quality visual content for internal tools, partnerships, website assets, email, social media, banner ads, print-based collateral, and other tasks as needed for a
▼ Visual Merchandising Visual Identity
Designed world-class, dynamic packaging and create print ready files for both existing
•
Website Design ▼
Develop visual styles for global campaign strategies and adapt/adjust for regional marketing assets and develop usage guidelines
Task Analysis Heuristic Evaluation
Provide day-to-day design and UX leadership for client programs, and deliver excellent
variety of teams
► Global Creative Manager / Senior Graphic Designer Baixinglong Creative Packaging CO. Ltd | July 2018- January 2020
Graphic Design
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Led the design and the development of packaging from concept to production
Illustration
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Partnered with product design and marketing counterparts to ensure package delivers on strategy
Animation •
organization to facilitate the design process
▼ Sketch Figma InVision Adobe XD
► Global Creative Designer Christian Louboutin Beauté | July, 2017- March, 2018 •
Adobe Dreamweaver Adobe InDesign Adobe Illustrator Adobe Photoshop
Worked in partnership with the Creative Design Manager in Paris and reported to the Global Director of Store Design & Visual Merchandising of Christian Louboutin
Adobe Creative Suite Adobe After Effects
Established and developed strong working relationships with stakeholders across the
Beauté •
Innovated new brand concepts in collaboration with store design, visual merchandising, marketing, communications, and sales.
•
Designed 2D materials using images, illustration, and typography for social media content, branding, POS, in-store animations, windows, events, digital, and print
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Designed PR, educational and marketing tools, brochures, presentations, invites, E-vites, infographics, presentations, and POS graphics in digital and print format
▼ Google Suite Gmail Google Drive Google Docs Google Sheets Google Slides Google Forms
► Graphic Design Intern Marie Claire Magazine | Hearst Magazines | August, 2015- January, 2016 • • • •
Designed layouts for tablet editions Maintained and updated the mini wall for each issue Prepared and updated flipbooks for Editor-in-Chief and Design Director, photo research, and prepared arrangements for the presentation Experienced the process of a national monthly magazine
Google Sites Microsoft Office Suite Microsoft Word Microsoft Excel Microsoft PowerPoint ▼ Chinese English
PROJECT ► Product Designer China Fashion Gala 2020 | January 2020- May 2020 • • •
Conceptualized, developed, and defined visual identities Work independently and collaboratively with team members to develop UI/ UXworkflow and design Working with a cross functional team to develop user interface mockups and prototypes
► Creative Director Lady M Mooncake Packaging Design 2019 | Jan 2019- August 2019 2020 Pentawards Silver Award • • •
Led the design and the development of Lady M mooncake packaging from concept to production Featured in mainstream media including Vogue Taiwan, Vogue Hong Kong, Cosmopolitan Taiwan, Cosmopolitan Hong Kong, Elle Hong Kong Featured on social media, including Instagram, Facebook, Weibo, and WeChat
EXHIBITIONS ILLUSION Able Fine Art NY Gallery New York, NY | 2018 [H]OURS West Charles Gallery New York, NY | 2017 Parsons School Of Design Annual Student Exhibition Anna-Maria And Stephen Kellen Gallery The New School, NY | 2017 Chautauqua School Of Art Annual Student Exhibition Fowler-Kellogg Art Center Chautauqua, NY | 2015