Jamaica Uncut: Beyond the Image of Sun, Sea and Sand (Master Thesis by Toni-Ann Owens, ZHdK)

JAMAICA UNCUT: BEYOND THE IMAGE OF SUN, SEA AND SAND

Image: An illustrated image of an enslaved African woman serving a drink to a white man, Retrieved June 5, 2019 from Google search

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Jamaica Uncut: Beyond the Image of Sun, Sea and Sand (Master Thesis by Toni-Ann Owens, ZHdK)

Published on Oct 22, 2021

Toni-Ann Owens

“Let’s go on holiday, let’s go to Jamaica!” For decades Jamaica has been internationally associated with tropical “paradise”, a moniker inherited from the country’s colonial past. Colonial ideology has long shaped the country’s identity and has subsequently been a tool utilized by the country’s tourism industry to attract its predominantly western visitors. However, the lack of representation of the island’s omnipresent creole culture in tourism campaigns and media has begged the question, “What is life like for the residents of paradise?” “Jamaica Uncut” thus challenges the postcolonial mindset and stereotypes that limit Jamaica’s pursuit of a cohesive national and global identity; ultimately unmasking the nuanced realities of its people. You can find out more about the project at www.jamaicauncut.com

Articles inside

Jamaica (Visual Analysis

17min

pages 32-51

4. VOICE OF THE PEOPLE

page 53

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