KRUDO INDUSTRIAL ASSET DISPOSAL SOLUTIONS
EMPOWERING YOUR PROGRESS Dear Sir, our core business at KRUDO Industral is to faciliate buying, selling, and valuing complete production facilities, complete production lines or single machines for any sized company or reseller. Understanding that there are many factors to consider when intending to sell a company’s assets, our customers rely on our dedication, experience and expertise in choosing the right method. Our objective at KRUDO Industrial is to monetize our clients’ assets with the highest returns while empowering our clients on their everyday journey by minimizing their input on the project and letting them do you what they can do best – concentrating on their business. We hereby send you our introduction to present our ‘turnkey’ service for the disposal of assets. We believe in, and appreciate the quality of the assets you possess and the care you have taken with them. We will be happy to discuss your specific needs with you. We hope you enjoy our presentation and look forward to your feedback! Sincerely yours
Martin Kolodziejczyk Managing Director – KRUDO Industrial
THE COMPANY
Initiated in 2016 Headquartered in Amsterdam
Global representations in 5 Locations Experienced Leadership Team Deep Expertise in 21 Equipment Verticals Extensive auxilliary network Member of various European Association
OUR TEAM – OUR MOST VALUABLE ASSET We choose to work alongside people who are positive, talented, smart & mature enough to go ahead and dive in instead of holding back. Our team loves to learn new things, so we are constantly leaving our comfort zone for continuous improvement and innovation. Martin Kolodziejczyk Managing Director – KRUDO Industrial
We are problem solvers that strive to find not only good solutions, but great solutions and we are happy to be chosen by clients that demand great work. We are interested in the business of our clients and want to understand it, so we work on mutual understanding with clients that see us as accompanying partners. Ayhan Kalkavan Country Director Turkey – KRUDO Industrial
10 spoken Languages
More than
Availability
50.000 active contacts
Young, dynamic, agile
20
24/7
Years of Experience
Certified
PM‘s
More than
25
Asset categories
OUR TEAM – MORE THAN JUST NUMBERS We love figuring out how the business of our clients actually works We like helping companies grow
We love learning new things
We value honest & transparent work that asks us to build great cases for our clients
We like helping our clients achieve success in their careers We love work that demands creativity We love working alongside talented, engaged, positive people who also love what they do
OVERVIEW EXEMPLARY PROJECT PROCESS CONTINOUS MONITORING & REPORTING Provide weekly activity reports, liquidation results and supporting information, giving you total control about status and progress
PREPARATION
• • • •
Operational kick off meeting Inspection & collection of specifications Decontamination process (if applicable) Consolidate equipment (as needed)
MARKETING
• • •
• •
PRIVATE TREATY
Create marketing material Load asset data on digital sales channels Establish targeted and competitive buyer environment for present asset-types Start Telemarketing programme Advertise in trade publications, major market print media, direct mailings
• •
•
Choose optimal selling structure - assets to be presold vs. to be auctioned Commence pre-sale campaign, including Telemarketing to targeted buyers Manage inbound inquiries and negotiate sales
If buyer(s) not found for complete site
AUCTION
• • • • • •
Manage auction Pre-register and qualify bidders Prepare assets for inspections Manage preview of assets Supervise online auction Collect and reconcile buyer payments
break out components for sale
ASSET REMOVAL
• • •
Coordinate logistics Complete dismantling Supervision by KRUDO employees at all locations
FINAL REPORTING
•
•
All liquidation and auction reports will include lot description, price paid, winning bidder, VAT ID and exempt status, and taxes collected Data about every interested contact for future trading
PROJECT RESPONSIBILITIES EXEMPLARY PROJECT PROCESS ACTIVITY
CLIENT
KRUDO
Assign project manager
Asset evaluation
Preparation of equipment solicitation package
Make facilities available during normal business hours for asset preparation
Equipment decontamination – where applicable (partnership)
Asset preparation (photograph, audit and inventory for disposition events)
Advertising, marketing and PR campaigns
Coordination of site visits for potential buyers
Execution of auction
Invoice/collection of funds; coordinate asset removal and transportation
Reporting, reconciliation and funds transfer to seller
We are taking care of the whole project, giving you more time to concentrate on your business
PROJECT REPORTING KRUDO will provide complete reporting including details of items sold, buyer and prospect information and regular updates on the sales process along the whole process, giving you information about the status and complete control of the process. Examples of detailed data that will be provided: • • • • • •
List of interested Clients of every phase in the selling process Complete sale report Individual liquidation reporting Buyer invoicing and collection reporting Period and project summary reporting Wire funds and provide notification of receipt and release authorizations
OVERVIEW SALES STRATEGY Conceptual Strategy
Communication Strategy
• Establishing dialogue by continuous Interaction • Focussing market-relevant Sales Arguments Our • Activating effective promotion channels Uniqueness is • Generating Objective Advocacy our innovative and • Enhance brand familiarity tailor made sales strategy that is designed to engage Customers by establishing a dialogue and effectively Contextual Strategy Media Strategy delivering relevant • Elaborated Communication plan • Large segmented data & acquired data information at • Effective combination of managing client’s • Effective & personal Direct Marketing the right feedback and campaign activity • High quality Digital & Print Brochures time • Engaging customers with valuable content • Increasing visibility by SEO/SEM Optimization • Maintaining high level of involvement • Tailored promotional campaigns / Social Media • Targeted mail shots to international prospects • • • • • •
Exact Evaluation Understanding specific Challenges Creating competitive bidding environment Multi-faceted Sales Process Flexible Sales Process Negotiating & Transacting
Generating global interest while accessing niche markets worldwide and enabling an ongoing dialogue to deliver relevant information at the right time
ENGAGING CUSTOMERS
Creating Attention
Arousing Interest
Strengthen Desire to Buy
Convincing To Buy
Targeted Mailings with general information about the sale to relevant contacts from our updated KRUDO database Follow Up Mails to interested Clients (targets clicked on particular assets) with specific information Mails/Calls to stimulate further actions (e.g. announcement of auction)
Delivering relevant information at the right time and negotiation of a deal
Continuous Marketing & PR
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KRUDO Website Partner-Sites Social Networks Listings Print (e.g. selected exhibitions)
SELECTION OF CHANNELS TO ENGAGE CUSTOMERS
d • Email
• Web
• Partner networks
• Whatsapp Telegram etc
• Video
• Listings
• Social Networks
COMMUNICATION EXAMPLES
OUR RELATED SERVICES
Dismantling
Financing
Together with established partners in the industry, KRUDO Industrial offers all complementary Services along the process. KRUDO Industrial is collaborating with qualified and certified partners.
Transportation
Packaging
OUR CLIENTS
AT YOUR DISPOSAL
Martin W. Kolodziejczyk
Ayhan Kalkavan
Managing Director
Country Director Turkey
Tel.: +31 (0) 6 54 115413
Tel.: +90 542 421 2727
E-Mail: mkolo@krudoind.com
E-Mail: akalkavan@krudoind.com
German, English, Spanish, Polish
Turkish, German, English, French
Ali Babashahi
Justine Leciak
Vice President Technical Sales
Manager Operations & Sales
Tel.: +49 (0) 157 562 325 69
Tel.: +31 (0) 20 261 8935
E-Mail: ababashahi@krudoind.com
E-Mail: sales@krudoind.com
German, Persian
French, English
COPYRIGHT The copyrights for conceptional design, texts, pictures and performances lie with KRUDO Industrial. Especially the presented ideas of this presentation, the progression of the project and particullary applied design measures are subject to the protection of copyright. All texts, images, graphics, audio files and other content of this presentation and their layout and design are protected by copyright and other protective laws. Utilisation of the presented design measures requires the explicit and written consent on behalf of KRUDO Industrial. Amsterdam | 2017