KRUDO INDUSTRIAL ELEVATING YOUR PERFORMANCE Industrial & Manufacturing Review May 2017
SEIZE NEW MARKET POTENTIALS NOW Dear Ladies and Gentlemen, KRUDO Industrial offers the opportunity to present your company in a special edition of the largest Iranian industry magazine, the Iran Manufacturing & Production Magazine. Get attention to your business and initiate contacts in an promising emerging market. Within our Advisory Services portfolio, we have created the Industrial & Manufacturing Review, as special edition of the Iran Manufacturing & Production magazine. With this brand we present companies in Iran and show direct cooperation approaches with European partners. With a low marketing budget, you have the opportunity to present your company in the Iranian market right from the start in order to successfully establish your brand in the long term. With the aligned timing of the AMB Iran publication, we are sure to meet your potential customers at the right time and present your company on the upcoming international platform for manufacturing technology in Iran and the neighboring countries. We will be pleased to discuss further details and tailor made offers with you. We hope you like our offer, as we are looking forward to your feedback!
Martin Kolodziejczyk Managing Director – KRUDO Industrial
TABLE OF CONTENTS 01 INDUSTRIAL & MANUFACTURING REVIEW
6
03 PRINT
16
Impressions
7
Advertising Portfolio
17
Selection of 1st Edition’s Participants
8
The Contextual Presentation
18
Generated Touchpoints
9
Pricing Overview
21
10
Platinum Partner & Special Advertising Forms 23
Profile Mediapartner
11
Timing
The Collaboration
13
04 DIGITAL
26
Our Timing: AMB Iran
14
05 CONTACT
28
Retrospection AMB Iran 2016
15
06 TECHNICAL DATA
30
02 PROFILE
25
01 INDUSTRIAL & MANUFACTURING REVIEW In Collaboration with:
IMPRESSIONS *
Front Cover with Platinum Partner
Editorial Doublepage
The Contextual Presentation
Client‘s Promotionvideo in Telegram Channel
We are pleased to provide you with the first edition of the Industrial & Manufacturing Review, if you want to get a better impression of the magazine. Please contact us. * Please note the reading direction from right to left.
SELECTION OF 1ST EDITION’S PARTICIPANTS
GENERATED TOUCHPOINTS OCTOBER 2016
100.000
over contacts within the first edition Shipping to
3.000
decision-makers as subscribers
3.000
distributed copies at selected industrial fairs
over
22.900
Downloads of digital edition
over
75.000
clicks of promotions in the Telegram Channel
02 PROFILE Iran Manufacturing & Production Magazine KRUDO Industrial
OUR MEDIAPARTNER: IRAN MANUFACTURING & PRODUCTION MAGAZINE For more than 13 years, the Iran Manufacturing & Production Magazine, the leading specialist magazine for the Iranian industry, has been providing in-depth coverage and thorough research. It offers a clear orientation and a comprehensive overview of the developments in the emerging Iranian market to its readers. The following channels, are available to present your company: PRINT • Over 3.000 Iranian decision makers as subscribers • Readers’ structure: • Automotive industry, • Tool and Mold Making • Oil industry • Household appliances • Energy industry DIGITAL • Telegram channel (https://telegram.org) with over 20,000 members. This channel is also used to create attention for the "Industrial & Manufacturing Review". In addition, the special edition can be downloaded via the telegram channel. • Video channel on Iranian video platform Aparat.com (http://www.aparat.com/irmpm) • The website of our Mediapartner Iran Manufacturing & Production Magazine (www.irmpm.com)
OUR MEDIAPARTNER: IRAN MANUFACTURING & PRODUCTION MAGAZINE The awareness and relevance of our magazine for decision-makers in the local industry is the product of lasting and high-quality journalistic work since the foundation of our magazine 13 years ago. Mohamad Barzegari Editor – Iran Manufacturing & Production Magazine The two-way positive response after the first edition of the Industrial Manufacturing Review showed us, that we have established an attentiongrabbing brand for the Iranian market in collaboration with our strong Mediapartner. Martin Kolodziejczyk Managing Director – KRUDO Industrial
Our sales team will be happy to advise you and create an individual service package for you! Whether it is the first step into the Iranian market or the concrete reactivation of past business relations. We look forward to finding the right service for your needs! Bartosch Michalski Head of Customer Engagement – KRUDO Industrial
THE COLLABORATION Quick Facts Iran - Iran is currently one of the most coveted investment destinations worldwide - Enormous demand for modernization of the industry - High market potential for machine and plant construction Take advantage of KRUDO Industrial's collaboration with the largest Iranian industry magazine, Iran Manufacturing & Production Magazine (http://www.irmpm.com) and the existing distribution channels and subscribers. Take advantage and get the opportunity to make your company visible within the scope of AMB Iran and to open up new markets. Present your company on a Contextual Presenatation using three categories and address potential business partners directly. Or use one of our various advertising options.
OUR TIMING: AMB IRAN 2017 Open the gate to new markets: "AMB Iran is on the way to becoming an international platform for manufacturing technology in Iran and neighboring countries" (Markus Heseding - Managing Director of German Engineering and Plant Engineering Association)
OUTLOOK AMB IRAN 2017 (23.05. – 26.05.): - Organizer Messe Stuttgart: A globally active and competent trade fair organizer - Organizer VDW: Well known and strong association of German tool makers - Inclusion of AMB Iran in the German Federal Foreign Service Program - German pavilion confirmed
- Turkey with a Community stand representation - China with a community stand representation - Shared national presentations of Italy, Switzerland and Taiwan - Moving to the larger and more modern exhibition ground Shahr-e-Aftab
RETROSPECTION AMB IRAN 2016 Area of responsibility
Visitors’ Structure - Sector
Industry Commerce Public Service Service University
Research, Development & Construction 88
3 2
29
Visitors’ Decision-making competency Decision Makers
45
Participation in Decisions
28
Consulting Function No Influence
29
27
Supply Industry
27
Management
26
Tool and Mold Making
26
Other
3
Automotive
Production & Quality Control
Sales 3
Visitors’ structure industry
8 4
Mechanical Engineering Electronic Industry
8 4
The area of responsibility and the high percentage of industry visitors to AMB Iran 2016 make the AMB to a promising platform to develop business. The company affiliation reflects the broad range of the target group, which is represented at the fair.
22
5
All figures in % Source: www.messe-stuttgart.de/landingpages/amb-iran/
About 95% of the visitors are involved in decision-making in their company. The high proportion of visitors with decision-making competence is the key to achieving the relevant persons.
03 PRINT
ADVERTISING PORTFOLIO PRINT 1. Edition Industrial & Manufacturing Review Copies: 6.000 Quarterly publication > 22.900 Downloads
Iranian Manufacturing & Production Magazine Copies: 6.000 Monthly publication Ă˜ > 23.000 Downloads On the market for 13 years
DIGITAL* Telegram Channel Followers: > 21.000
https://telegram.me/sakhtotolid
NETWORK Presence at international exhibitions Presence at regional level Exhibitions
Video platform Aparat
www.aparat.com/irmpm
* When booking a Contextual Presentation, the setting of an informative video in the telegram channel is included
THE CONTEXTUAL PRESENTATION – THE KEY TO NEW MARKPOTENTIALS The Service: • One double page in the special edition of the „Industrial & Manufacturing Review • Presentation of your company, your products and possible approaches of cooperations given a print run of 6.000 copies • Entry in the table of contents • Targeted distribution to 3.000 Iranian decision makers • 50% are being spread at the AMB Iran and selected Iranian industrial exhibitions • Our support when preparing the content and layout • Professional translation from English to Persian (Prices S.21) • Promotion of an informative Video in the Telegram Channel • Our market study „Iran Now“(12 pages) for free
We are pleased to provide you with the first edition of the Industrial & Manufacturing Review. Please contact us.
THE CONTEXTUAL PRESENTATION – OUR LAYOUT TEMPLATES KRUDO Industrial accompanies you at the creation of your double page. We provide professionally designed layout templates and contextual assistance by providing specified categories that help you to generate the relevant content to present your company in Iran. You choose one out of three layout templates and decide, whether you want to emphasize on contextual substance or visual presentation. Each layout template contains: • 1 place holder for your logo • 3 contextual categories: • „Who we are“ • „What we do“ • „Possible approaches for cooperation“ • 1 place holder for contact details
CLASSIC ADVERTISING FORMS Rely on the editorial double page, to present your company and approaches for cooperations with Iranian business partners. Or use classic advertising forms to promote your company and your products. Select one of our predefined formats and design your ad independently. You can place your ad in the following formats: - Double sides, whole page (s) or side parts - Special placements
For more information about possible ad formats and pricing, please see the following pages or contact us.
THE CONTEXTUAL PRESENTATION & CLASSIC ADVERTISING FORMS Ad
Dimension
Price
Ad
Width x height in mm + 3mm trim
Contextual Presentation
Double Page
430 x 290
430 x 290
Price
Width x height in mm + 3mm trim
1150€
Third of a Page horizontal / vertical
1750€
The professional translation of your content into Persian is provided by our Mediapartner. Billing is based on the number of translated words and is differentiated by wordblocks.
One Full Page
215 x 290
1050€
Half Page horizontal / vertical
215 x 145
600€
All shown prices are excluding German vat
Dimension
• • • • • •
Up to 20 words = 0 € 21 - 100 words = 50 € 101 - 200 words = 75 € 201 - 500 words = 150 € 501 - 1000 words = 200 € 1001 - 2000 words = 250 €
We need your content in English.
215 x 97
390€
CLASSIC ADVERTISING FORMS Ad
Dimension
Price
Ad
Width x height in mm + 3mm trim
Front Cover
Front Cover & Back Cover
215 x 290
430 x 290
Price
Width x height in mm + 3mm trim
4500€
Inside Front Cover & 3. Page
215 x 290
2.000€
5500€
Front Cover Corner 1/8
430 x 290
650€
Back Cover
215 x 290
1850€
Back Cover Half Page
215 x 145
1000€
All shown prices are excluding German vat
Dimension
Contact us for a promotional package tailored to your needs.
PLATINUM PARTNER & SPECIAL ADVERTISING FORMS Take advantage of our Platinum Partner Option (price on request) to highlight your business in a special way and to make your appearance more eye-catching and memorable. Within the Platinum Partner Option you will receive: • A Contextual Presenation • A Front Cover • A Full Advertising Page
• In addition, you will be identified as a Platinum Partner in all communications around the publication and in the special issue Or you can use one of our Special Advertising Forms to generate additional attention for your target group. We would be pleased to work with you on unusual concepts for an extraordinary performance. As Special Advertising Forms we are offering: • Inserts and Attachements (price on request) • DVD with interviews or company and / or product presentation (price on request)
SPECIAL ADVERTISING FORMS Ad
Dimension
Positioning
Price
Width x height in mm
Insert
Max. 215 x 290
The insert is placed inside the magazine and can be removed
On Request
Attachement
Max. 215 x 290 Min. 4 Pages
The attachment is placed in the middle of the magazine and is firmly clamped
On Request
DVD
142 x 124
The DVD is glued to the Front Cover
On Request
Please contact us for further information.
TIMING • Publication date Industrial & Manufacturing Review: 15.05.2017 • Copy Deadline: 08.05.2017 • Early Bird Offer valid until: 14.03.2017
• Distribution on AMB Iran: 23.05.2017 – 26.05.2017
04 DIGITAL
DIGITAL PORTRAIT: IRMPM WEBSITE
MESSENGER
SOCIAL MEDIA
Contact us to complete your performance in one of the digital channels.
www.irmpm.com
https://telegram.me/sakhtotolid
www.aparat.com/irmpm
05 CONTACT
WE ARE LOOKING FORWARD TO YOUR CALL
Your Ads Team Bartosch Michalski
Martin Kolodziejczyk
Tel.: +49 (0) 157 810 099 65
Tel.: +31 (0) 6 54 115413
E-Mail: bmichalski@krudoind.com
E-Mail: mkolo@krudoind.com
Languages: English, German, Spanish, Polish
Sprachen: English, German, Spanish, Polish
Justine Leciak
Ali Babashahi
Tel.: -
Tel.: +49 (0) 157 562 325 69
E-Mail: sales@krudoind.com
E-Mail: Ababashahi@krudoind.com
Sprachen: English, French
Sprachen: Persian, German
06 TECHNICAL DATA
TECHNICAL DATA: PRINT Magazine Dimension : 215 mm x 290 mm Digital data delivery: Please send printing documents by e-mail with color-proof proof.
Alternatively via CD with color proof.. E-Mail: bmichalski@krudoind.com Minor color differences are system-specific and can not be complained.
COPYRIGHT The copyrights for conceptional design, texts, pictures and performances lie with KRUDO Industrial. Especially the presented ideas of this presentation, the progression of the project and particullary applied design measures are subject to the protection of copyright. All texts, images, graphics, audio files and other content of this presentation and their layout and design are protected by copyright and other protective laws. Utilisation of the presented design measures requires the explicit and written consent on behalf of KRUDO Industrial. Amsterdam | 2017