INNOVATIVE SOLUTIONS
KITES AGENCY
Client All-in-on Co. Ltd Project Ecommerce website Date March 08th 2014 Agency Kites
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Agency Overview
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Project Overview
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Scope of work
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Concept proposal
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Timeline
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Questionaire
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KITES AGENCY
INTRODUCTION
7 YEARS Experience
16+
Design Awards
126
Employee
3 BRANCHES Over the world
BEST AGENCY IN 2014 Given by Times Magazine
From
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to the world
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VIETNAM
KITES AGENCY
Project overview
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USABILITY TREND IN 2014
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INTRODUCTION
KITES AGENCY
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Scope of work
ENGAGED TO FACILITATE
DISCOVERY PHASE Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment Review current structure and make recommendations for optimal structure and staffing. Conduct an audit of site’s visual design, architecture, and content in relation to marketing goals. Develop a plan for testing user experiences and maximizing SEO.
DESIGN PHASE Improve information architecture and navigation, based on best practices for: • Increasing enrollment, • Increasing alumni engagement and giving, and • Promoting faculty research and community outreach. Working with brand style guide and marketing plan, develop a new visual design for the site, employing effective photography, digital media, and graphics. Identify ways to leverage content across the site for efficient workflow with maximum impact for audiences. Creatively and effectively integrate social media into user experience with site.
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IMPLEMENTATION Recommend and deploy content management system; and develop documentation for CMS maintenance and development. Migrate content into new site. Create online training tool/manual for Web Editors.
INTRODUCTION
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SUSTAINABILITY Identify assessment tools and a transparent reporting plan in order that improved website may in turn positively affect College processes. Recommend content maintenance plan for ongoing content development, editing, management, and auditing Identify continuous improvement methodology (IA, content review, governance, CMS)
KITES AGENCY
Visual sketch
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CREATIVELY & EFFECTIVELY
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RESPONSIVE IN MIND
USER FIRST
Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment
Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment
INTRODUCTION
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KITES AGENCY
Project timeline
PREPARE TO WIN Sign requested
Layout completed Location contacted
Site survey conducted
Start
Week 1
Week 2
Client approval
Estimate package sent
Week 3
Week 4
Week 5
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INTRODUCTION
AT A GLANCE An at-a-glance guide to the necessary steps in the 8-12 week process
Production Begins
Installation occurs
Permit application
Week 6
Week 7
Week 8
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KITES AGENCY
Questionaire
COLLABORATIVE PROCESS Who will be the the contact person(s) for your web site?
What will be the budget for your project? ~ Would you like the project broken down in phases to help you meet your goals? YES
NO
LATER
Will this be a new Website design or redesign of your existing Website? YES
NO
LATER
If you have a Web Site will you be using existing content? YES
NO
LATER
If you will be using existing content will you add more content? YES
NO
LATER
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INTRODUCTION
Describe the nature of your business
List the services that your company provides
What is the core purpose of your Web Site? Entertainment
Increase sales
Increase recognition
Communication
Reduce calls
Increase customer base
What is the primary message you wish to convey?
KITES AGENCY
Kites Co. Ltd 59/3 Ton Dan Street, Ward 16, District 4, Ho Chi Minh City, Vietnam +84 9 3358 5343 www.kites.com.vn
Send email to us, It’s free ! enquiry@kites.com.vn