Kites proposal template

INNOVATIVE SOLUTIONS

KITES AGENCY    

Client All-in-on Co. Ltd Project Ecommerce website Date March 08th 2014 Agency Kites

01

Agency Overview

02

Project Overview

03

Scope of work

04

Concept proposal

05

Timeline

06

Questionaire

5

KITES AGENCY

INTRODUCTION

7 YEARS Experience

16+

Design Awards

126

Employee

3 BRANCHES Over the world

BEST AGENCY IN 2014 Given by Times Magazine

From

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to the world

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VIETNAM

KITES AGENCY

Project overview

6

USABILITY TREND IN 2014

7

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INTRODUCTION

KITES AGENCY

8

Scope of work

ENGAGED TO FACILITATE



DISCOVERY PHASE Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment Review current structure and make recommendations for optimal structure and staffing.

Conduct an audit of site’s visual design, architecture, and content in relation to marketing goals.

Develop a plan for testing user experiences and maximizing SEO.



DESIGN PHASE Improve information architecture and navigation, based on best practices for: • Increasing enrollment, • Increasing alumni engagement and giving, and • Promoting faculty research and community outreach.

Working with brand style guide and marketing plan, develop a new visual design for the site, employing effective photography, digital media, and graphics.

Identify ways to leverage content across the site for efficient workflow with maximum impact for audiences.

Creatively and effectively integrate social media into user experience with site.

9

ď„Ą

IMPLEMENTATION Recommend and deploy content management system; and develop documentation for CMS maintenance and development.

Migrate content into new site.

Create online training tool/manual for Web Editors.

INTRODUCTION



SUSTAINABILITY Identify assessment tools and a transparent reporting plan in order that improved website may in turn positively affect College processes.

Recommend content maintenance plan for ongoing content development, editing, management, and auditing Identify continuous improvement methodology (IA, content review, governance, CMS)

KITES AGENCY

Visual sketch

10

CREATIVELY & EFFECTIVELY

11





RESPONSIVE IN MIND

USER FIRST

Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment

Develop an understanding of distinct audiences’ needs in order to create an appealing user experience that increases enrollment

INTRODUCTION

12

KITES AGENCY

Project timeline

PREPARE TO WIN Sign requested

Layout completed Location contacted

Site survey conducted

Start

Week 1

Week 2

Client approval

Estimate package sent

Week 3

Week 4

Week 5

13

INTRODUCTION

AT A GLANCE An at-a-glance guide to the necessary steps in the 8-12 week process

Production Begins

Installation occurs

Permit application

Week 6

Week 7

Week 8

14

KITES AGENCY

Questionaire

COLLABORATIVE PROCESS Who will be the the contact person(s) for your web site?

What will be the budget for your project? ~ Would you like the project broken down in phases to help you meet your goals?

YES

NO

LATER

Will this be a new Website design or redesign of your existing Website?

YES

NO

LATER

If you have a Web Site will you be using existing content?

YES

NO

LATER

If you will be using existing content will you add more content?

YES

NO

LATER

15

INTRODUCTION

Describe the nature of your business

List the services that your company provides

What is the core purpose of your Web Site?

Entertainment

Increase sales

Increase recognition

Communication

Reduce calls

Increase customer base

What is the primary message you wish to convey?

KITES AGENCY  

 

Kites Co. Ltd 59/3 Ton Dan Street, Ward 16, District 4, Ho Chi Minh City, Vietnam +84 9 3358 5343 www.kites.com.vn

 Send email to us, It’s free ! enquiry@kites.com.vn