SIMPLICITY meets
PASSION
PORTFOLIO 2015
Simplicity isn’t just about being simple. It is a process to reduce complexity. “Simplicity makes life simpler ”
Tony Lien Mo b: + 44 7857492893 E -ma i l : t ony.lie n@ ne t w or k.rc a .a c .uk
“From complexity come stress, anxiety and frustration.” The comparison makes clear that complexity brings negative influences to spiritual development and will affect physical progress as well. Complex information is very difficult to digest; there is no way for the human brain to learn. Meanwhile, a complex situation sometimes leads to negative emotions in our body. When we are being over passionate with the subject, it might lead to complex and hard for others to understand. By following the “The Law of Simplicity*”, there will be a transition of reducing in the whole process,. When we achieve this, the result will lead to happiness. Due to both simplicity and passion are possitive energy, and they both lead to happyness to life.
STRADIVARIUS MA DEGREE PROJECT
A Stradivarius is one of the violins, violas, cellos and other string instruments built by members of the Stradivari (Stradivarius) family, particularly Antonio Stradivari, during the 17th and 18th centuries. According to their reputation, the quality of their sound has defied attempts to explain or equal it, though this belief is disputed. The name “Stradivarius” has become a superlative often associated with excellence; to be called “the Stradivari” of any field is to be deemed the finest there is.
MA Degree Project
SIMPLICITY MEETS PASSION – STRADIVARIUS Music is a source of expression that can inspire new aesthetics. By playing the violin and analysing the performance, the aim is to develop a harmonious automotive form.
Violin bow’s Movement. -Light track
Friedrich “Fritz” Kreisler (February 2, 1875 – January 29, 1962) was an Austrian-born violinist and composer. One of the most famous violin masters of his or any other day, and regarded as one of the greatest violinists of all time, he was known for his sweet tone and expressive phrasing. Like many great violinists of his generation, he produced a characteristic sound which was immediately recognizable as his own.
Movement study
olin bow’s Movement Record by line drawing.
Stable, Calm Exciting
Nervous
Anxious
Key Movement
Dynamic
Chapter Chapter - -I -II -
Tchaikocsky Praeludium and Allegro
The Second stage, was to focus on the [ LEFT HAND] which represent the note and pitch of the music. By using the plaster technique, it helped me to sculpt the shape and record the presure while playing the violin.
Experiment
Plaster + Left hand study
Open String
Asymmetric
Helix DNA shape
Finger Presure
Vibrato technique
Mixed with Ink
FINAL SCULPTURE
< III > Reconstruct // Amalgamate Form Refining process
For the next stage of the process, I used the study of the bow movement and finger pressvure to reconstruct key sketches using the combination of wires and plasters. The wires represent the movements of the bow, while the plaster represents the pressure formed through the fingers of the violinst. The whole idea is to emphasise the elegance and aesthetics of a violin performance.
Reconstructing
Amalgamate
Hand on clay model
Simplicity meets passion Stadivarious
Alias 1:6 Clay scan date Hand on clay model
1:6
First Mould Making - Tin Silicone with Plaster jacket Sliver Spraye to seal Clay
Mould Making Process
Model - Plaster Resin with Ink Mixed
FINAL MODEL
STRADIVARIUS
Interior Front Cabin
EXTERIOR
INTERIOR
Senario // Design Specification
Design Mood Board
Interior Rear Clinic
Rear Cabin - Mobile Clinic
Front Cabin - Driver space & Medical stuff
FINAL MODEL
LAND ROVER SAMERIM
END
Alfa Romeo 6C AERO
Alfa Romeo 6C 2300 AERODINAMIC SPIDER 1937
CALLIGRAPHY EXPERIMENTAL DEVELOPMENT
DESIGN SKETCHES DEVELOPMENT
Alfa Romeo 6C AERO
END
ZYNGO 2+2 SPORT EV
Final Design Frame Structure support
Tenon Joint Structure
Battery
Rear Open Cargo space
Electric Motor
Self-Assembling ASSEMBLING process PROCESS
Final Rendering
END
Porsche 944 GT
END
Digital Paint - Art work - Porsche
EXTRA
WORKING PROGRESS
Product Design // Production work Self Hand Made
Self Hand Made
Production
Form experiment
TONY LIEN London // Automotive Design
TONY LIEN London // Automotive Design London // Automotive Design
Personal Statement
-Simplicity Meets Passion - dissertation Academic study in the “Law of Simplicity” by John Maeda to ephasise the emotion of passion within design: -to study and research automotive design by visiting European car museums -to enhance your appreciation of decades of collective passion in automotive transportation
+44 (0) 7857492893 tony.lien@netwoek.rca.ac.uk London W14 0RJ
I am a recent graduate of Vehicle Design at the Royal College of Art (RCA). Through my studies here I established myself as an innovative designer and artist. I strive to be a natural leader and bring people together as a team, because I know that the best work can be achieved through strong teamwork. I demonstrated this by grasping the opportunity to become Design Team Manager on our recent Land Rover project, and by volunteering as class representative during my education. Helping people to improve their quality of life as well as maintaining a sense of artistic engagement are at the core of my design beliefs. My degree at RCA and my prior industry experience in industrial design has made me a versatile designer. I am determined to combine my design skills and abilities and to be a high value designer in the automotive industry.
Education // Design experience
Hua Fan University Taipei, Taiwan Industrial Design- Bachelor of Science
2006-2010
Class Representative
During my degree, I learnt techniques in hand sketching, wood, clay and mould model making. I was involved in projects related to transportation, furniture, electronic, and sport equipment design:
-Porsche - 2+2 electric vehicle for 2020 - to research the potential market for electric Porsche models by 2020 - to produced a 1:4 tape drawings and 1:4 scale clay model
-Nissan - Project Furor - to work in a team to develop design concepts for 2025 electric sport vehicles - to contribute to design strategies and direction
-Degree project
Royal College of Art, London, UK MA Vehicle Design
II
2013-2015
Class Representative
I was involved in various industry projects while pursuing academic study. I learned to think critically. Not only do I understand artistic and intellectual design concepts, but I also have a positive attitude and a high level of professionalism.
-Land Rover Samerim - Land Rover Sponsorship Project - Winner Team Working in a group of eight people, I conceived the idea for a telemedicine vehicle designed to provide medical support to rural regions of Africa. I got in touch with the practice doctor and medical volunteers to define the design specifications for the clinical requirements as follows: -to develop the exterior, interior, ergonomics and packaging design based on a Land Rover Defender -to develop the processes for treating patients within the vehicle -to design the medical robotic arm -to manage consistency of final styling and time schedules -to help build the Land Rover digital 3D model and quarter size resin prototype
-Stradivarius - degree project - Presenting a Resin Sculpture and Artfilm at RCA degree show. Inspired by the purity of sound and the precision of classical music, I analysed the movement of a violinist during play and incorporated it into a new automotive design language and an art form: -to create a model with metal wire, plaster sculpting, using watercolour painting to complete the design -to handcraft a 1:6 clay, resin and silicon mould model -to produce a design process sculpture in an art film The result of my work was published in the AUTO & DESIGN MAGAZINE- NO.214, 2015
-Alfa Romeo 6C Aero - Salon Privé - My work was exhibited at Salon Privé 2014, London. I studied and redesigned a classic, single drive-racing car - Alfa Romeo 2300 - to make a comtemporay exterior design by using a digital artwork platform. I was then invited to Salon Privé 2014, London to present my final artwork.
-An innovative ball roller system sport shoes, design by inventing a new extreme sport and the equipment. Final model are all handcraft, involving leather, shoes making, ergonomic, engineering, sculpting, mould making, and painting. Final work presented in Yodex, 2010, a public exhibition for all design university in Taiwan.
Work Experience
Ra Hwa Group, Taichung, Taiwan Educational publisher
2011-2013
I was a design consultant. I was invited to support the Ra Hwa Group to develop an LED portable light & lamp, whisper phone and a digital stylus. My work also involved developing a teaching programme.
AIM Studio, Taipei, Taiwan
Automotive Styling & Design consultancy 2010-2011 AIM Studio helped companies develop new products from conception to mass production. I did styling, design engineering and prototyping support for new product development. AIM Studio was a high-pressure environment, which helped me develop great teamwork skills, and honed my communication abilities and problem solving aptitudes. My projects included: -
MINI Cooper R32 - exterior - sketching/design, realistic rendering LADA - lights -sketching, photoshop realistic rendering, 3D modelling Electric mobility scooter - design and renderings Food processor - 3D modelling and detail design Hard Model making - colour & trim, graphics, website design, interior design
Skills // Language Freehand sketching / rendering Adobe Photoshop / Illustrator / InDesign Autodesk Alias Automotive / Luxion KeyShot Clay and Hard model making - Plaster -Silicon -Resin - Moulding English - Professional /Japanese basic / Chinese Mandarin - native speaker
TONY LIEN t o n y. l i e n @netwo rk.rca.ac.uk http://simplicitymeetspassion.blogspot.co.uk