TOP NOTES Festival of Trees & Light

notes:TOP "Click & Mortar" with PinkTag

courtesy of PinkTag Boutique

PinkTag Boutique will be hosted a grand opening event at their new store in Oxmoor Mall’s Center Gate on October 1st, celebrating the launch of Louisville’s first “Click & Mortar” shopping experience. PinkTag’s new store will provide a truly immersive and personalized in-store shopping experience, featuring live shopping events, selfie stations, and creator events, along with many other surprises in store. With its new store opening, PinkTag is elevating the Click and Mortar shopping experience. While Click & Mortar businesses operate both online and offline, which typically includes a website and a physical store, PinkTag is taking this business model to a whole new level. By introducing online shopping moments happening live inside the store, content creation stations, buy online & pick up in-store capabilities, and even local delivery, PinkTag is bringing their physical store right to your living room. Owned and operated by a local mom, Britney Renbarger, PinkTag already has a huge e-commerce presence, selling clothing and accessories across all 50 states and 10 different countries. As a Louisville native, Renbarger is honored by the chance to spotlight her local community through her thriving e-commerce platform. “I grew up coming to Oxmoor Mall, so to open Louisville’s first Click & Mortar shopping experience is truly an honor. I love my city and can’t wait to show off our thriving retail and commercial industries to people watching our live streams all over the world,” Renbarger said. Currently, PinkTag hosts live shopping events 2-3 times a week on its e-commerce platform. Their livestream shopping allows customers to interact directly with PinkTag as they showcase their products in realtime. With the opening of the new location at Oxmoor Mall, customers will get a chance to view these shopping events live from their studio. PinkTag’s new studio will be located right behind their storefront, just like NBC’s Today show studio overlooking Rockefeller plaza. Shoppers will be able to watch PinkTag’s livestream in real-time and even interact with Britney and her sister, Kayla, as they broadcast live to the world. “We really wanted to give our customers something unique, and these live shopping events allow our customers to interact with PinkTag in a whole new way. The personalized shopping experience is central to PinkTag’s brand, and we are thrilled to give our customers a chance to experience it live in a fully immersive setting,” said Renbarger.