DIETRE FFRENCH

With a 22-year career in real estate, Dietre Ffrench has made great strides. She brings the unique perspective of her design and architecture background to her work, helping clients find homes in Georgia’s DeKalb and Gwinnett counties, as well as in the city. Her decision to enter real estate was spurred by a desire for a higher quality of life, a deeper impact on her community, and greater earnings potential. As a licensed broker, Dietre confidently navigates the complex real estate market, offering her clients unmatched expertise and a profound understanding of their needs. Choosing to work solo, she has built a strong network of fellow agents, and she’s considering adding a few select members to her team to further refine her work. Decades into her career, Dietre remains passionate and driven, seeing each new day as a challenge and an opportunity.

Around 70% of Dietre’s business stems from repeat and referral clients. This high rate of return clients is a testament to her commitment to honest, organic communication. Her approach to real estate is marked by care, time, and transparency. “I do a lot to educate clients on the process and prepare them for the decisions that they’re making,” she says. “I’m there to guide them and make them feel completely empowered.” Her unique skill set, which marries architecture and design, is particularly beneficial to her investor and builder clients. She partners with them right from the conceptualization phase, ensuring their projects align with the target demographic. Her involvement in the selection of finishes and colors, both interior and exterior, reflects her commitment to minimizing property time on the market and maximizing returns.

When it comes to spreading the word about her listings, Dietre takes a multi-step approach. Her strength lies in providing reliable and high-level services. Aligned with a brokerage known for its marketing opportunities and exposure, she is able to reach a wide range of potential buyers. One of the many types of properties she typically handles - modern new constructions and resales - has garnered her a niche following, who keenly anticipate her listings. She places a significant focus on quality photography, understanding the crucial role it plays in today’s online-dominated real estate market. “If the photos aren’t engaging, people won’t be inclined to look at the property,” she says.

A dedicated mother of two teenage boys, Dietre’s community involvement primarily revolves around supporting her children’s activities. She holds the position of Booster Club President at their high school and volunteers for various school-related causes, such as football and soccer clubs. Additionally, she contributes to local city events, like the Tucker Day community festival. Dietre is also an active member of Alpha Kappa Alpha Sorority, Inc., participating in numerous volunteer activities, from marathons to highway clean-ups.

Looking toward the future, Dietre’s plans involve growth and diversification. She intends to build a small, branded team that could potentially offer a professional pathway for her children. With her unique skill set, particularly her work with builders, she hopes to establish a consulting arm to help investors better target their offerings. Above all, Dietre remains committed to her core purpose of helping clients make informed, empowered decisions in real estate, ensuring their satisfaction, and building a lasting, successful business.

For more about Dietre Ffrench, please call 404-663-9701 or email dietreffrench@atlantafinehomes.com, visit her Facebook, Instagram or LinkedIn https://www.instagram.com/dietreffrench