MICHELLE RENÉ

In the heart of Coeur d’Alene, a picturesque resort town nestled in the Panhandle portion of northern Idaho, top-producing real estate broker Michelle René has been leaving her mark since 2017. Following an insightful personal journey into property investment, she dove headfirst into real estate, eager to help others navigate its complexity. Today, six years into her profession, she is the founder of Destination Living and leads a small, dedicated team comprised of another agent and administrative personnel.

Noted for its distinctive four-season allure, Coeur d’Alene shines in all seasons, with winters highlighted by a flurry of Christmas activities and active nearby ski resorts. “The summers here are also magical,” Michelle says. “The resort is bustling with activity, the downtown area is alive with street fairs and great eateries, kids and adults of all ages are playing at the lakeside beaches, and boaters are out enjoying the lake. In my opinion, it’s one of the most beautiful places on earth.” Whether it’s a destination retreat or a forever home, Michelle and her team know the key to unlocking the best Coeur d’Alene has to offer.

Michelle exemplifies what it means to connect with clients. Around half of her business stems from referrals and repeat customers, a testament to the trust she’s managed to cultivate over the years. “I stay in touch even after the transaction, keeping them up to speed on what their home is worth as well as local market updates and community events,” she explains. By sending out regular postcard updates and emails, she ensures they feel valued and informed. She also organizes client appreciation events periodically, creating memorable experiences like a Christmas fireworks viewing party. Michelle’s recently opened downtown office in the heart of the resort community has allowed her to become even more accessible to her clientele. This strategic location has amplified her ability to organize events and stay top-of-mind among her clients and community. “I take great pride in being very involved in the local community,” Michelle says. “I feel it gives me an edge in my business.” In Michelle’s world, real estate is more than just a transaction—it’s a relationship that keeps evolving.

Working with all types of buyers and sellers, including investors who want to find income-producing properties, Michelle aims to exceed expectations. When it comes to marketing, Michelle adopts a unique and flexible approach, tailored to the specific characteristics of each listing. “I do quite a bit to market my listings,” she reveals. This includes routine measures like utilizing the MLS and other syndication services, but she doesn’t stop there. Her inventiveness shines in the specialized mailings, social media, online marketing, and the unique open houses she hosts. Whether it’s an after-hours wine and cheese event for the neighbors or an organic gardening class at a property that houses a hobby farm, Michelle crafts experiences that intrigue and entice potential buyers.

In the future, Michelle envisions her business expanding and thriving. Each year has seen her climb higher than the last, and she has plans to scale up her team to meet the burgeoning real estate demands in Coeur d’Alene. “I’m looking at growing the team over time, which will happen organically as the business grows.” An ambassador for her beloved town, she invites people to explore Coeur d’Alene and its distinctive charms, such as the Floating Green on the lake and the vibrant Sherman Avenue, where her office sits opposite the iconic clock tower.

For more information about Michelle Rene, please call 208-699-5350 or email Michellerene@windermere.com, visit destinationliving.co, Facebook or LinkedIn https://www.facebook.com/destinationlivingcohttps://www.linkedin.com/in/michellerenebroker/