PAOLA PORTILLO

Paola Portillo of Los Angeles, California, combines her private passion for investing with a systematic marketing approach and an unwavering dedication to customer service to fuel her real estate business. “I believe in a white glove level of service for any and every industry. Even though we work with so many different people, you have to take the time to get to know your clients on a personal level – understand their desires, and know how to best serve and educate them. If you personalize the experience, take your time from A-to-Z, and always keep them in the loop, they will talk about you to their friends and family!”

Prior to formally entering real estate, Paola enjoyed a career as a television director and producer. “It looks like a big transition on paper,” she reflects. “But it’s a very similar experience, just with different people! We’re all trying to work together to put together an end product we can be proud of.” This familiarity with production and design has helped Paola establish a robust marketing footprint that combines social media platforms and physical flyers to ensure that her listings garner competitive offers.

After twelve years in the real estate industry following her television career, Paola currently serves as a solo agent for Sync Brokerage servicing Pasadena, San Marino, and stretching into Woodland Hills. Her enterprise thrives on a book of business that has over seventy percent repeat and referral clients, and she regularly connects with investors and developers to bolster her endeavors. “It all got started when I was introduced to a developer by a close friend. I came to love the residential side of the industry, and I plan to get into flips and investments myself once I find the right team of like minded agents.”

In addition to connecting with her colleagues, Paola goes to great lengths to build interpersonal connections with her extended community. “I am everywhere that people are getting together,” she exudes. “Parks, cities, festivals – anywhere that I can offer information. I’m not always reaching for a transaction; I’m just there to educate people and spread knowledge, particularly for first time home buyers. I want anybody who is listening to me to walk away with something they can use!” By organically expanding her sphere of influence in physical and virtual spaces, Paola supports a steady trajectory that emboldens her ambitions.

When she’s not growing her business, Paola enjoys traveling and exploring the world every chance she gets. The demands of the industry, particularly for someone who is actively creating systems and networks to break fresh ground in the world of investing, are varied and interdisciplinary. “I love the day-to-day of this lifestyle. I meet new people every single day, my schedule is always booked, and you have to be the kind of person that answers your phone whenever it rings. It’s refreshing to wake up every morning knowing that the day ahead is full of adventure and novelty!”