Litzky Public Relations Holiday 2013 Gift Guide by Toph Welch

Litzky Public Relations, Inc.

Holiday 2013 Gift Guide It’s the most wonderful time of the year… the Litzky Public Relations Holiday 2013 Gift Guide is finally here! From toddlers to teens and everything in between, the Litzky Public Relations Holiday Gift Guide has everything you’ll need to spread some holiday cheer this season! With classic toys, action-packed playsets, pop culture icons and more, just flip the pages to find unique gifts for family members of all ages. For your convenience, all of the gifts in the Litzky Public Relations guide are organized by age and brand. Wrap up your holiday editorial by downloading our digital press kit that contains product descriptions, press releases, and high resolution images. So go ahead and get excited, because it’s time to grab your editorial wish list and unwrap your gift guide – the holiday season is upon us! For more information please contact: Courtney Davis Litzky Public Relations (201) 222-9118, ext. 28 cdavis@litzkypr.com

Leah Schwint Litzky Public Relations (201) 222-9118, ext. 20 lschwint@litzkypr.com Contents

Under Age 2 Ages 2-3 Ages 4-8 Tween-Teen Entertainment Properties Industry Experts

2 6 12 23 26 30

Download our digital press kit:

www.litzkypr.com/2013holidaypresskit To connect with LPR, visit us on facebook.com/Litzkypr

Holiday 2013

MAMAS & PAPAS Known as Great Britain’s favorite baby brand, Mamas & Papas is a family-run company that prides itself on providing parents with essential products that add simplicity to their everyday routines. Based on parenting experiences of their own, Mamas & Papas designs innovative, stylish and high quality products that are practical and easy to use. The Mamas & Papas line ranges from strollers and high chairs to developmental toys, babywear and more. For more information, please visit www.mamasandpapas.com.

TUMMY TIME ACTIVITY FLOORMAT MAMAS & PAPAS/Ages 0 & up/Approx. Retail Price: $39.99/Available: Now

Give baby the ‘tummy time’ he or she needs with the Tummy Time Activity Floormat. With a soft, cushioned head rest, baby will develop the neck and back muscles they need to learn to lift their head. The head rest features bright colors and patterns with several developmental features including rattles, a teething ring, crinkle fabric and a mirror. Parents will love that the attached mat folds into the head rest for easy storage and travel.

BABY SNUG WITH ACTIVITY TRAY MAMAS & PAPAS/Ages 3-12 months and up/Approx. Retail Price: $79.99/Available: Now

Whether it’s feeding time or playtime, baby will love the Baby Snug with Activity Tray! This unique, two-stage floor support seat helps baby to sit up unaided, grows with baby and is the perfect first seat. The Baby Snug is ergonomically designed with an extra wide, durable plastic base and crotch post to provide stability and support and can be used on the floor by baby as soon as he or she can support their head. As baby grows, parents simply remove the seat insert to make more room for baby. Baby Snug is lightweight, can be used indoors and outdoors, is portable and provides longevity making it one of Mamas & Papas’ best-selling items. Baby Snug also features a removable tray for meal and play times and is easy to wipe clean. The removable tray come with a beaded loop, spinning lion, bendy stalk, rattle flower and many more toys that can be moved around to continually interest baby! Color Available: Babyplay Red

FASHION MAMAS & PAPAS/Ages 0-3 months-size 3-4/Approx. Retail Price: $19.99-59.99 Available: Now

The Mamas & Papas autumn/winter Fashion collection includes amazingly stylish pieces to make on-trend, everyday dressing easier than ever. Featuring high-quality fabrics and intricate detailing that look great wash after wash, the Fashion range includes funky outfits, separates and coordinating accessories that are perfect for transitioning into fall. A cute and fashionable animal theme featuring wolf and fox prints runs throughout the collection. Suitable for children from birth to four years. Available for autumn and winter 2013 exclusively at www.mamasandpapas.com.

Under Age 2

LIMITED EDITION MAMAS & PAPAS/Ages 0-3 months-size 3-4/Approx. Retail Price: $19.99-69.99 Available: Now

The autumn/winter Limited Edition collection from Mamas & Papas brings the catwalk to the playground thanks to trendy colors, contrasting patterns, and unique details like hand stitching. Young fashionistas will love wearing the crocheted cardigans, woven dresses with exquisite yet quirky details, blazers and other unique pieces in the line. Perfect for special occasions and featuring high-quality fabrics, each piece in the line stays bright and fresh wash after wash. Suitable for children from birth to four years. Available for autumn and winter 2013 exclusively at www.mamasandpapas.com.

LEARNIMALS PLAYSKOOL introduces an adorable new line of interactive infant learning toys that encourage babies to learn though play. Little ones can learn their first words, shapes, colors and more with the help of the popular ELEFUN character and his loveable animal friends!

ABC ADVENTURE ELEFUN Toy

HASBRO/Ages 6 to 36 mos/Approx. Retail Price: $29.99/Available: Fall 2013

Little ones can learn to build vital connections between first words, sounds and the alphabet with the new ABC ADVENTURE ELEFUN toy! The adorable ELEFUN character can teach infants 100+ first words through 75+ sounds effects, tunes and activities! With one easy press of the trunk, scroll through the images to start the play! When the image stops it will light up and the ELEFUN character will say a related word and phrase followed by a sound associated with the image. Kids can also spin the barrel for additional related words and sounds and lift the elephant’s ear to see the letter associated with the image. For even more learning fun, pull down on the mouse to reveal a shape and or color and hear its name and color or slide the butterfly to hear numbers one through ten! Requires three AA alkaline batteries. Demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

COLOR ME HUNGRY HIPPO Toy HASBRO/Ages 6 to 36 mos/Approx. Retail Price: $24.99/Available: Fall 2013

Enjoy a snackin’ good time and combine excitement and learning opportunities with the new COLOR ME HUNGRY HIPPO toy! “Feed” the friendly Hungry hippo character shape and watch as his belly responds with a colorful glow. As the character chows down, he recognizes each shapes name, color, and the food it represents! Open the hippo’s belly to remove shapes for put ‘n take play! Four modes of play keep baby engaged and teaches: colors, counting, shapes, and foods. This happy hippo features 45+ sound effects, tunes and activities and 2 language modes. Requires three AA alkaline batteries. Demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

PLAYSKOOL POPPIN’ PARK Little ones will enjoy new ways to play with the engaging POPPIN’ PARK collection that features adorable animal characters with unpredictable ball poppin’ fun. Lions, elephants, hippos and more get tots giggling as they learn through fun and interactive play. All of the colorful balls in the POPPIN’ PARK line are interchangeable between playsets.

POP ‘N PICK UP ELEFUN HASBRO/Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2013

Pop ‘em, chase ‘em and pick ‘em up! The unpredictable ball popping fun encourages little ones as they cruise along with this adorable POP ‘N PICK UP ELEFUN toy! Push the POP ‘N PICK UP ELEFUN toy forward and five colorful balls pop out of his trunk for little ones to chase! Roll over the colorful balls and the toy scoops them up to start the poppin’ fun all over again! Put-and-take play in the handle and back can also double as ball storage. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELEFUN BUSY BALL POPPER HASBRO/Ages 9 months & up/Approx. Retail Price: $29.99/Available: Now

Our favorite ELEFUN character joins the unpredictable ball popping fun from the popular BUSY BALL POPPER toy! Drop the five colorful balls into the adorable ELEFUN character’s ears, and they could pop out the trunk or roll into the belly for a giggling good time. The elephant’s trunk rotates 360 degrees so mom can control the ball popping action. Features ten poppin’ droppin’ tunes. Requires four “D” batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Under Age 2

SESAME STREET This year’s line up of Sesame Street products from the PLAYSKOOL brand features innovative new ways to play with preschoolers’ favorite characters including Elmo, Cookie Monster, Super Grover and Ernie. The 2013 SESAME STREET product line includes:

BIG HUGS ELMO HASBRO/Ages 18 months – 4 years/Approx. Retail Price: $59.99/Available: Fall 2013

Little ones are sure to fall in love with Hasbro’s first feature Elmo toy that can hug them back! When tots give their red furry friend a hug, Elmo will wrap his arms around them to show how much he loves them! This cuddly 22-inch lifelike Elmo has flexible arms and a soft head. He sings a sweet song about hugs and a bedtime lullaby, and encourages pretend play. This all new design makes the BIG HUGS ELMO Hasbro’s largest, most lifelike Elmo interactive plush ever! Requires four AA batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com. © 2013 Sesame Workshop. All Rights Reserved.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

BABY ALIVE Hasbro’s BABY ALIVE brand delivers realistic baby moments and nurturing play full of surprises, allowing little ones to care for their dolls just like a real mommy. In 2013, kids will make memories and experience milestone moments with their BABY ALIVE dolls. BABY ALIVE will have kids nursing their BABY ALIVE BETTER NOW BABY doll back to health, experiencing lots of real mommy moments with REAL SURPRISES BABY doll, and sharing great moments with BITSY BURPSY BABY doll.

BABY ALIVE REAL SURPRISES BABY Doll HASBRO/Ages 3 years & up/Approx. Retail Price: $56.99/Available: Fall 2013

Each sold separately.

The adorable BABY ALIVE REAL SURPRISES BABY doll gives little kids the experience of taking care of their very own baby. The REAL SURPRISES BABY doll features “rock-a-bye” eyes that can open and close, speaks 30 different phrases and will even tell you when she wants to be fed. Just like a real baby she can sometimes be a little picky about what she wants to eat. This baby shakes her head from side to side to let you know what she likes and what she doesn’t! REAL SURPRISES BABY doll wets and soils and kids can use one of the included diapers for a quick change. The REAL SURPRISES BABY doll comes with 12 different accessories including a bib, diapers, food packets, bowl, spoon, bottle, and a pacifier. REAL SURPRISES BABY doll is bilingual in both English and Spanish and is available in three ethnicities. Requires 3 “AA” batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE BETTER NOW BABY Doll HASBRO/Ages 3 years & up/Approx. Retail Price: $34.99/Available: Fall 2013

A healthy baby is a happy baby! The BABY ALIVE BETTER NOW BABY doll allows kids to play doctor and mommy at the same time! When you press the button on her bracelet, her cheeks light up to show she’s not feeling well. She has a variety of phrases and sounds to tell you where she hurts and when she feels better. BABY ALIVE BETTER NOW BABY doll comes with the essentials for moms-in-the-making to give baby extra love and care, including bandages for pretend boo-boos, a medicine spoon a medicine bottle, syringe, stethoscope, and thermometer. BABY ALIVE BETTER NOW BABY doll is bilingual in both English and Spanish and is available in three ethnicities. Requires 2 “AA” batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Each sold separately.

Ages 2-3

BABY ALIVE BITSY BURPSY BABY Doll HASBRO/Ages 3 years & up/Approx. Retail Price: $24.99/Available: Fall 2013

With the BABY ALIVE BITSY BURPSY BABY doll, kids can feed and burp their very own baby. When it’s time to feed her, just fill up her bottle and watch as she really drinks! Kids can pat her back to burp the baby and, sometimes, she has a little bit of spit-up! When she spits up on her burp cloth, the fabric will change color, but don’t worry, it’s just water! The BITSY BURPSY BABY doll comes complete with a burp cloth, bottle, and a diaper. Available at most major toy retailers nationwide and on HasbroToyShop.com. Each sold separately.

HOBBY HORSE MAMAS & PAPAS/Ages 24 months & up/Approx. Retail Price: $34.99/Available: Now

Give little ones the option to play like a cowboy or girl with the Hobby Horse from Mamas & Papas. This classic play horse features a solid wood frame and handle grips that are perfect for imaginative riding. A sound chip is included in the right ear to activate neighing sounds, and crinkle material is featured in the mane. Hobby Horse encourages hours of open-ended play. Available in brightly colored or cowboy printed fabric.

BOBBIN ROCKING HORSE MAMAS & PAPAS/Ages 3 years & up/Approx. Retail Price: $199.99/Available: Now

Little ones will love to rock on the Mamas & Papas Bobbin Rocking Horse. Featuring super soft chunky corduroy fabric and solid wood handles for easy gripping, the Bobbin Rocking Horse helps kids develop balancing skills while letting their imaginations run wild. This play horse includes a soft and tactile rope mane and tail and its frame is made of solid wood. Parents will love the playful spin on this classic toy for its modern looking fabric and exceptional play value. 320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

PLAY-DOH Get ready PLAY-DOH fans, creativity is about to be taken to the next level with the introduction of our innovative new PLAYDOH PLUS compound! From the little princess in the family to the aspiring “baker”, kids can plus up their creations with this soft, fluffy compound that delivers amazing details and realistic-looking results! In other news, now it’s easier to get lots of classic PLAY-DOH compound colors for awesome colorful creations with the new individually wrapped PLAY-DOH Color Sticks! Whether on the go or in your home these 1oz. PLAY-DOH packets make it easy to create colorful PLAY-DOH works of art!

PLAY-DOH SWEET SHOPPE Kids can now make the most realistic-looking PLAY-DOH treats with the new PLAY-DOH SWEET SHOPPE playsets, featuring new PLAY-DOH PLUS compound! The innovative new compound allows little sculptors to enhance their sweet looking creations with an amazing new level of detail and design by using new PLAY-DOH PLUS compound as pretend frosting or soft-serve ice cream!

PLAY-DOH PERFECT TWIST ICE CREAM Playset HASBRO/Ages 3 years & up/ Approx. Retail Price: $21.99/Available: Fall 2013

Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM playset! With a twist of two vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. Set includes five cones, two dishes, two spoons, three standard cans of PLAY-DOH compound and two standard cans of new PLAY-DOH PLUS compound! Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH COLOR STICKS Get ready for the most colorful PLAY-DOH collection yet – new PLAY-DOH Color Sticks! Now it’s easy to get lots of different Play-Doh colors for your own colorful PLAY-DOH creations! PLAY-DOH Color Sticks come individually wrapped in easy-to-use 1 oz. packets in 33 different colors- perfect on the go or in your home. With PLAY-DOH Color Sticks, there’s no limit to the creations you can dream up anytime, anywhere!

PLAY-DOH ULTIMATE RAINBOW Pack HASBRO/Ages 2 years & up/Approx. Retail Price: $9.99/Available: Fall 2013

With 33 individually wrapped 1 oz. PLAY-DOH colors, the Color Sticks ULTIMATE RAINBOW pack offers the most color variety you can buy in one set! With so many vibrant colors at your fingertips, there’s no end to the colorful, creative play! Available at most major toy retailers nationwide and on HasbroToyShop.com

Ages 2-3

PLAYSKOOL HEROES The PLAYSKOOL HEROES product line is designed especially for younger kids who want all the fun and adventure of big kid action figures. The action and adventure heroes are based on favorite characters from the TRANSFORMERS, MARVEL, STAR WARS universes. This year offers new ways to play, introducing larger-sized five-inch action heroes perfect for younger kids, and a brand new line up of action!

TRANSFORMERS RESCUE BOTS Little adventurers can act out their favorite missions from season one of the “Transformers Rescue Bots” television show (rated TV-Y7) and ENERGIZE with brand new missions from season two, premiering fall 2013, with both bots and human figures in the TRANSFORMERS RESCUE BOTS line. This number one ranked animated series, created especially for younger TRANSFORMERS fans, follows a group of Autobots as they team up with a human family to keep peace in their community. Parents will enjoy the storyline which focuses on humans and robots working together to save the day!

TRANSFORMERS RESCUE BOTS BEAM BOX GAME System PLAYSKOOL/Ages 3-7 years/Approx. Retail Price: $49.99/Available: Fall 2013

Join interactive rescue mini-missions with the TRANSFORMERS RESCUE BOTS BEAM BOX GAME system. Plug the game directly into the television and place the TRANSFORMERS RESCUE BOTS figure inside the BEAM BOX GAME system to see the pack light up and hear signature character voices as he is “reporting for duty!” Close the gate to ‘transport’ the TRANSFORMERS RESCUE BOTS character from inside the capsule and onto the television screen. The chosen RESCUE BOTS character then appears on screen and plays interactive missions in both robot and vehicle mode. Start the BEAM BOX adventures with included OPTIMUS PRIME figure. Additional figures sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

TRANSFORMERS RESCUE BOTS BEAM BOX GAME PACK Assortment PLAYSKOOL/Ages 3-7 years/Approx. Retail Price: $6.99/Available: Fall 2013

Expand the interactive rescue mini-missions in the TRANSFORMERS RESCUE BOTS BEAM BOX GAME PACK assortment. Choose from five additional characters who expand the BEAM BOX GAME system with new gameplay and powers: BUMBLEBEE, HEATWAVE THE FIRE-BOT, BLADES THE COPTER-BOT, and BOULDER THE CONSTRUCTION-BOT pals; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

TRANSFORMERS RESCUE BOTS OPTIMUS PRIME RESCUE TRAILER Toy PLAYSKOOL/Ages 3-7 years/Approx. Retail Price: $32.99/Available: Fall 2013

Roll to the rescue with the TRANSFORMERS RESCUE BOTS OPTIMUS PRIME RESCUE TRAILER set! Little hands easily convert the 10 inch OPTIMUS PRIME figure from vehicle to bot mode. Flip open the iconic trailer and drive the TRANSFORMERS RESCUE BOTS team up the ramp in vehicle mode to assemble a rescue team. Detach the trailer’s sides and snap them into place on the back of the OPTIMUS PRIME figure in robot mode to create a twenty-seven and a half inch wingspan and take the mission to the next level. Trailer holds up to four additional TRANSFORMER RESCUE BOTS pals in vehicle mode (sold separately). Available at most major toy retailers nationwide and on HasbroToyShop.com.

SPIDER-MAN WEB RACING FUNHOUSE Playset PLAYSKOOL/Ages 3-7 years/Approx. Retail Price: $39.99/Available: Fall 2013

Little heroes can create a web of fun with Spider-Man in the action-packed SPIDER-MAN WEB RACING FUNHOUSE playset! Spider-Man latches onto a web, leaping out of his vehicle to raise a cage around the Green Goblin. Then he can zip around the track on his motorcycle passing carnival signs and other fun tactile features. Playset includes Spider-Man figure and vehicle. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELMO JUNCTION PLAYSKOOL/Ages 2 - 4 years/Approx. Retail Price: $44.99/Available: Fall 2013

This fun filled playset combines two of toddlers’ favorite things: cars and trains! The two-in-one playset easily converts from a figure-8 train track to a double-decker roadway for endless fun and imagination. Move Elmo’s train over the tracks to hear Elmo sing an ABC song or a song about numbers. This cool Sesame Street Rails & Roads set features ten feet of track and folds up for easy clean-up and storage. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com. © 2013 Sesame Workshop. All Rights Reserved.

Ages 2-3

SHOWCAM The new SHOWCAM device is an exciting 2 in 1 digital camera and projector designed for youngsters. This innovative new combo device from the PLAYSKOOL brand lets kids have fun capturing their world and showing off pictures instantly. The SHOWCAM device switches easily from camera to projector mode to give kids the immediate satisfaction of presenting their masterpiece to family and friends. Only SHOWCAM camera lets kids show off the pictures they take instantly and almost anywhere - the floor, a wall, even dad’s shirt!

SHOWCAM PLAYSKOOL/Ages 3 years & up/Approx. Retail Price: $59.99/Available: Fall 2013

Now kids can instantly show the fun with the new SHOWCAM camera from PLAYSKOOL! This innovative new device is a 2 in 1 digital camera and projector designed especially for youngsters. It is as easy as click, switch, and SHOW for kids to create a silly show all on their own with instant projection! Push the Silly button to choose from a variety of silly stamps, instant stories and fun animations all with silly sound effects transforming photos into fun filled “SHOW-tos.” Then, with a simple flip of the brightly-colored front switch, kids can change from camera to projector mode and INSTANTLY share their cool “SHOW-tos” for friends and family to admire. Press the orange shutter button in projection mode and kids will get an instant photo slide show, and then hit the Silly button to enjoy surprise themed slide shows. The kid-friendly SHOWCAM camera features easy to use, simple controls, big buttons for little fingers and kid-sized hand grips. It holds up to 1000 images, has a large color LCD screen on the back, and a USB port making it easy to save, print and email images (USB cable not included). Kids will love this cool device modeled after grown-ups’ SLR cameras! Choose between a grey, blue and green version or a white, pink and purple version; each sold separately. Requires four AA batteries, not included. Available at most major toy retailers nationwide and at HasbroToyShop.com

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

B-DAMAN The action and excitement of marble shootouts is back with the 2013 B-DAMAN lineup from Hasbro. Characters and battlefields featured in the B-DAMAN television series come to life in toy and digital form as kids choose which figure’s personality and fighting style best represents them in the heat of battle. A series of different sets allow for marble shooters to advance their training and test their skills against the opposition. Whether players want to hone their rapid-fire, speed or precision skills in solo play against B-DAMAN targets or advance to competition level with fellow battlers in engaging arenas, B-DAMAN play allows for kids to create their own set of rules and games for an almost endless amount of challenges. The B-DAMAN brand offers a platform that connects physical toys with the digital world for a complete unified experience. A robust B-DAMAN app and online experience will offer players the same unified digital experience. Players will be able to scan their B-DAMAN figures via the B-DAMAN app on their mobile devices (available this fall for Android & Apple devices; see app descriptions on iTunes and Google Play for device requirements) and use points to choose a B-DAMAN figure to transform into the digital experience. Each figure also comes with a numerical code card which players will be able to enter manually in the B-DAMAN app or online to unlock additional B-DAMAN figures and get access to exclusive digital content in the app and on BDamanBattles.com. Whether physical or digital, the B-DAMAN experience allows kids to battle opponents from around the world live almost anywhere at anytime!

B-DAMAN Figure HASBRO/Ages 6 years & up/Approx. Retail Price: $8.99/Available: Fall 2013

Bring the attitude of B-DAMAN characters alive with the B-DAMAN figures. Each figure is based on Season 1 B-Daman Crossfire TV programming and embodies one of three different fighting styles including power, rapid-fire, or precision so players can pick and change their shooting strategy every time they play. Collect all eight figures and perfect your skills or create unique obstacle courses for a completely new challenge! Each item in the assortment includes one B-DAMAN figure, one target, two marbles (one deco marble) and one tool. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

B-DAMAN Figure with Accessory HASBRO/Ages 6 years & up/Approx. Retail Price: $12.99/Available: Fall 2013

Rule any battlefield with these enhanced B-DAMAN figures. Each item includes one B-DAMAN figure, six marbles (one deco marble), one tool, one target and a unique accessory for advanced shooting performance. Watch marbles whiz through the Lightning Dravise figure’s tornado magazine or attach the grip barrel to the Strike Cobra figure for extra accuracy behind every shot. The deluxe figure assortment features three different B-DAMAN characters with three unique accessories, each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

B-DAMAN BREAK BOMBER BATTLEFIELD Arena HASBRO/Ages 6 years & up/Approx. Retail Price: $29.99/Available: Fall 2013

Players must master power, speed and precision to keep up with the frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, inspired by the B-DAMAN Season 1 TV series. Players start on opposite sides as they shoot at the rows of blocks in the center of the arena. Blasting away yellow blocks reveal red blocks. The player that blasts three out of five red blocks into the opponents’ territory wins. Set includes one deluxe target play set with 25 blocks, completely enclosed arena walls, two B-DAMAN figures, two B-DAMAN Wide Magazine Accessory pieces and 20 marbles. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Ages 4-8

BEYWARRIORS SHOGUN STEEL Based on the new BEYWARRIORS: SHOGUN STEEL television series launching fall 2013 from Nelvana and d-rights, Inc., BEYBATTLE TOPS and the all new BEYWARRIORS segments spin onto the scene to take the Beyblading world by storm! Each BEYBATTLE top and BEYWARRIORS battler are powered by BEYBLADE and inspired by the new characters and spirits introduced in BEYWARRIORS: SHOGUN STEEL animated programming. The BEYBATTLE top segment introduces a brand new top system featuring Synchrome Technology which allows Beybladers to combine two warrior wheels from different tops for a heavier top with double metal power, and the all new SAMURAI CYCLONE BATTLE set which spins and shakes in battle. The BEYWARRIORS segment is Hasbro’s first ever spin-to-win, figure-based battling system! Beybladers can experience the ultimate BEYWARRIOR battle with the OCTAGON SHOWDOWN set for smashing and clashing spirit battling. Every item also comes with a collector code that unlocks features for online battles with Beybladers from around the world on BeybladeBattles.com.

BEYWARRIORS SHOGUN STEEL BEYWARRIOR Battlers HASBRO/Ages 8 & up/Approx. Retail Price: $9.99/Available: Fall 2013

The last battler spinning wins with the new BEYWARRIORS battlers. Hasbro’s first ever figure-based battling system is inspired by the spirits in the new BEYWARRIORS: SHOGUN STEEL series. Insert the ripcord into the battler, rev it up, and send it spinning into action to bring the intensity of SHOGUN STEEL to life. Each BEYWARRIORS battler is made of five pieces to allow for ultimate customization, including interchangeable arms with weapons, and features different spirits from the BEYWARRIORS: SHOGUN STEEL show. Each set includes one-five piece BEYWARRIOR battler, one ripcord for launching, and one collector card that can be used to unlock features to battle other Beybladers online at BeybladeBattles.com. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BEYWARRIORS SHOGUN STEEL OCTAGON SHOWDOWN Set HASBRO/Ages 8 years & up/Approx. Retail Price: $39.99/Available: Fall 2013

This is the ultimate SHOGUN STEEL BEYWARRIOR showdown! Everything needed for a BEYWARRIOR battle is in one place with the OCTAGON SHOWDOWN set. This intricately designed arena allows BEYWARRIORS battlers to spin, crash, and ricochet against one of the eight walls for optimal BEYWARRIORS battling! The OCTAGON SHOWDOWN set includes an exclusive stadium, two customizable BEYWARRIORS battlers, two ripcords for launching, and two collector cards that can be used to unlock features to battle other Beybladers online at BeybladeBattles.com. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

BEYWARRIORS SHOGUN STEEL BEYBATTLE Tops HASBRO/Ages 8 years & up/Approx. Retail Price: $8.99/Available: Fall 2013

The BEYWARRIORS SHOGUN STEEL BEYBATTLE tops are the newest way to experience BEYBLADE action featuring Synchrome Technology. Each BEYBATTLE top features a new five piece system that is inspired by the different elements from the BEYWARRIORS: SHOGUN STEEL series, like wind, fire, earth, light, and darkness. The system introduces Synchrome Technology, inspired by programming, which allows for double metal customization when two Warrior Wheels from different tops (additional tops sold separately) are combined in one top configuration for extra powerful battles. Each BEYBATTLE TOP includes one-five piece BEYBATTLE TOP, one ripcord launcher, one assembly tool, and one collector card that can be used to unlock features to battle other Beybladers online at BeybladeBattles.com. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BEYWARRIORS SHOGUN STEEL BEYSTADIUM Assortment HASBRO/Ages 8 & up/Approx. Retail Price: $9.99/Available: Fall 2013

The BEYWARRIORS SHOGUN STEEL BEYSTADIUM assortment allows for an intense BEYWARRIOR battle at any time. The SHOGUN STEEL BEYSTADIUM assortment forces Beybladers into an exciting, head-to-head battle in the stadium featuring deco elements like light, wind, and fire from the SHOGUN STEEL programming. Players can use the BEYSTADIUM to set their own BEYWARRIOR tops (sold separately) against each other in head-to-head combat or compete with a friend to determine the ultimate champion! Available at most major toy retailers nationwide and on HasbroToyShop.com.

BEYWARRIORS SHOGUN STEEL SAMURAI CYCLONE BATTLE Set HASBRO/Ages 8 years & up/Approx. Retail Price: $36.99/Available: Fall 2013

Up the ante during battle with the SHOGUN STEEL SAMURAI CYCLONE BATTLE set, inspired by the SHOGUN STEEL television series! A complete battle right out of the box, each set comes with an exclusive Cyclone stadium that spins and shakes during competition adding more strategy to the battle. The set also features two exclusive launchers for more powerful launches and two BEYBATTLE TOPS in exclusive deco with Synchrome Technology which allows Beybladers to take the metal wheels of two tops and combine them into one for a heavier top with double metal power. Set includes two five-piece BEYBATTLE TOPS, two exclusive ripcord launchers, one assembly tool, and one collector card that can be used to unlock features to battle other Beybladers online at BeybladeBattles.com. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Ages 4-8

Blingles™ The holiday season sparkles with Blingles™! Blingles, the popular arts and crafts line from Moose Toys, allows girls to create beautiful stickers at home with ease! This fall, Blingles is expanding upon its successful ‘bling’ sticker line by introducing new glimmer stickers. Whether it is rhinestones or glitter (or both!), girls will be excited to add some shine to their back-toschool accessories, and holiday gifts! Blingles is available at most major toy retailers nationwide. For more information, visit www.myblingles.com.

BLINGLES™ GLIMMER GLAM STYLER MOOSE/Ages 6 years & up/Approx. Retail Price: $19.99/Available: Now

Dust on the diamonds and bring bling to a whole new level! With the Blingles™ Glimmer Glam Styler, girls can create and design their own glittering stickers that adhere to any smooth surface. Complete with four different glitter colors, gems, a glitter roller glimmer pen and brush, each Blingles Glimmer Glam Styler includes materials to create shimmering glitter stickers. Simply pick from a fun range of cute stickers, choose your glitter colors and get sparkled! Girls can finish off their designs using some Blingles Gems and stickers are transformed from drab to fab! Available at major toy retailers nationwide.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

FURREAL FRIENDS Hasbro’s FURREAL FRIENDS brand offers pet best friends that love you back, bringing real pet play experiences to kids through a variety of animals bursting with their own unique personalities! From animal sounds to lifelike movements, children will be amazed by all the ways their FURREAL FRIENDS pets respond to their touch – like real animals. Each pet in the FURREAL FRIENDS line will fuel children’s imaginations, engaging them in meaningful ways, from silly, laugh-out-loud fun to sweet nurturing play. By caring for their FURREAL FRIENDS animals, kids can form deep bonds with their pet friends, while becoming compassionate caregivers and discovering what it’s like to tend to a pet of their own. This year, children can act silly alongside TRIXIE, THE SKATEBOARDING PUP, a cool canine that you can pose on her skateboard to show her moves; play with DAISY, PLAYS WITH ME KITTY, a frisky kitten who stands up and pounces, like a real cat; and enjoy the ultimate FURREAL FRIENDS nurturing and playful experience caring for CUDDLES, MY GIGGLY MONKEY, a lifelike baby monkey that loves to be tickled, fed, rocked, and swung!

FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY Pet HASBRO/Ages 4 years & up/Approx. Retail Price: $79.99/Available: Fall 2013

The FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY pet is lifelike and engaging, and children will be delighted and entertained by her throughout the day! She has over 100+ responses ranging from laugh out loud silly to super sweet. CUDDLES, MY GIGGLY MONKEY pet will respond to many cherished play patterns, such as feeding, cuddling, tickling, swinging and rocking to sleep, and will react to each in a new surprising way each time. When she first awakens, the CUDDLES, MY GIGGLY MONKEY pet will open her eyes and make sweet noises. Snuggle up to her and she’ll recognize when the child is near, leaning in to cuddle closely. Feed her from her banana-shaped bottle and the CUDDLES, MY GIGGLY MONKEY pet will happily make slurping noises, moving her lips in and out. After a delicious snack, it’s playtime for this baby monkey! Swing CUDDLES, MY GIGGLY MONKEY pet, and she will know and respond with laughter and silly monkey sounds. Then, tickle her tummy and this loveable monkey will burst into a fit of giggles. When you are not playing with her, CUDDLES, MY GIGGLY MONKEY pet will move her head and make sounds to grab your attention once again. When it’s bedtime for your baby monkey, rock her gently and CUDDLES, MY GIGGLY MONKEY pet will know it’s time to sleep and start to snooze, and then slowly close her eyes. The soft, animatronic, plush CUDDLES, MY GIGGLY MONKEY pet is styled to look like an adorable baby monkey kids could imagine, and comes with a bottle, pink bow, and removable diaper. Four “C” alkaline batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Ages 4-8

FURREAL FRIENDS DAISY PLAYS WITH ME KITTY Pet HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2013

The FURREAL FRIENDS DAISY PLAYS WITH ME KITTY pet is an adorable orange tabby cat that is eager for playtime! Show DAISY PLAYS WITH ME KITTY pet her toy and this frisky kitty can bat at it, swatting her paws in the air like a real cat. DAISY PLAYS WITH ME KITTY pet can rise up on her back legs and bat her paws, lower onto all fours and knead her front paws. She even pounces forward, mewing and purring as she plays. A day full of fun makes for one tired kitten. When it’s time to wind down DAISY PLAYS WITH ME KITTY pet loves to cuddle; stroke her back and this kitty will gently purr and knead her paws as she relaxes. Includes four “AA” demo batteries. Four “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS TRIXIE, THE SKATEBOARDING PUP Pet HASBRO/Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2013

The coolest canine to hit the half-pipe, FURREAL FRIENDS TRIXIE, THE SKATEBOARDING PUP pet is an adorable show-off pet that puts kids in control and brings lots of silly, laugh-out-loud fun. Children can pose their TRIXIE, THE SKATEBOARDING PUP pet in more than 30 positions on her hot pink skateboard, and then it’s time to ride! An easy-to-use two button remote control lets kids create TRIXIE, THE SKATEBOARDING PUP’s run; press the star-shaped buttons to move TRIXIE, THE SKATEBOARDING PUP forward, backward, and even in circles. Every skateboarding star needs a soundtrack for her performance, and cool music and puppy sounds will play from the remote. The TRIXIE, THE SKATEBOARDING PUP pet comes complete with a patterned bandana and star-shaped shades, and children can customize her skateboard deck with the included stickers. After a day of riding, kids can also take TRIXIE, THE SKATEBOARDING PUP off the board for cuddle time. Includes three “AA” demo batteries for the skateboard. Three “AA” replacement batteries required. The remote requires two “AAA” batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

KRE-O CITYVILLE INVASION In 2013, the KRE-O construction brand from Hasbro will change the face of brick-based play with the introduction of innovative SONIC MOTION TECHNOLOGY and a KRE-O CITYVILLE INVASION line inspired by the all new CityVille Invasion app by ZYNGA. In each building set equipped with SONIC MOTION TECHNOLOGY, sound waves trigger specific movements in special KRE-O bricks creating a live action scene. Brick fans will be wowed as the unique cities they create shuffle, swim, crash or roar to life! But something is rotten in the KRE-O CITYVILLE metropolis – the evil DR. MAYHEM has created a supernatural squad to aid him in world domination. Each KRE-O CITYVILLE set tells a part of the story and includes both “hero” and “villain” KREON figures for kids to play out the narrative as their imagination sees fit. The KRE-O CITYVILLE INVASION has begun and the city’s fate is in builders’ hands!

KRE-O CITYVILLE INVASION SKYSCRAPER MAYHEM Building Set HASBRO/Ages 7 years & up /Approx. Retail Price: $39.99/Available: Fall 2013

Out of the zoo and into trouble. A rampaging gorilla has escaped the KRE-O CITYVILLE zoo and is wreaking havoc downtown. Will the KREON CITYVILLE citizens be able to stop him? KRE-O CITYVILLE INVASION SKYSCRAPER MAYHEM building set includes 431 KRE-O pieces needed to build a skyscraper with breakaway windows, helicopter with SONIC MOTION rotors and zookeeper capture vehicle. Comes complete with seven KREON figures and an additional mystery KREON: VANCE VALOR, DR. MAYHEM, BANANA BOY, TN TEETER, AMY APEKEEPER, COLONEL BULLET and ZAPE the evil gorilla. Includes an exclusive QR Code to unlock KREONs in the CITYVILLE INVASION app. Requires 3 AAA batteries, not included. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O CITYVILLE INVASION POLICE STATION ZOMBIE DEFENSE Building Set HASBRO/Ages 7 years & up/Approx. Retail Price: $24.99/Available: Fall 2013

Zombie KREON figures walk the night in the KRE-O CITYVILLE INVASION POLICE STATION ZOMBIE DEFENSE Building Set. Zombies storm the police station as SERGEANT BAKER and DEPUTY STRONG try to contain the outbreak. SONIC MOTION TECHNOLOGY brings zombie figures, rotating turret and spinning station beacon to life. Set contains 270 pieces, including five KREON figures and an additional mystery KREON. Includes an exclusive QR Code to unlock KREONs in the CITYVILLE INVASION app. Requires 3 AAA batteries, not included. Available at most major retailers nationwide and HasbroToyShop.com.

Ages 4-8

KRE-O CITYVILLE INVASION MARINA MADNESS Building Set HASBRO/Ages 6 years & up /Approx. Retail Price: $19.99/Available: Fall 2013

The KRE-O CITYVILLE INVASION MARINA MADNESS building set brings action and danger to the marina where a SONIC MOTION enabled shark figure is on the loose. Using the 206 KRE-O pieces included, builders can construct the marina, fishing boat, shark transport vehicle, crane and spear projectile. RAY MANTA, SERGEANT SPLASH, DOCKHAND RUSTY AND LT. MARI TIME KREON figures team up to capture the aquatic predator SHARKTOOTH before he destroys the area. Will they get him in time? Includes an exclusive QR Code to unlock KREONs in the CITYVILLE INVASION app. Requires 3 AAA batteries, not included. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O CITYVILLE INVASION POPULATION 2 PACK Assortment HASBRO/Ages 6 years & up /Approx. Retail Price: $2.49/Available: Fall 2013

Builders can expand their city with the KRE-O CITYVILLE POPULATION 2 PACK assortment. Save the day or join DR. MAYHEM’s monstrous invasion – the choice is up to the builder. Each pack includes two KREON figures, one good and one evil, and one MOTION BRICK. Each sold separately. Includes an exclusive QR Code to unlock KREONs in the CITYVILLE INVASION app. Available at most major retailers nationwide and HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

FURBY BOOM HASBRO/Ages 6 years & up/Approx. Retail Price: $64.99/Available: Fall 2013

A global sensation following its 1998 debut and one of Holiday 2012’s hottest playthings, the FURBY brand has solidified its place in pop culture history. In fall 2013, the creature with a ‘MIND OF ITS OWN’ will once again revolutionize digitallyintegrated play and surprise and delight fans of all ages with the introduction of the state-of-the-art FURBY BOOM creature. Featuring all the ‘magic’ and personality of its predecessor plus twice the content, the new FURBY BOOM creature combines physical and digital play for a fun type of entertainment experience including the ability to hatch digital FURBLING friends. The FURBY BOOM creature takes kids on a digital adventure via their mobile device as they raise, care for and play games with their playmate. As owners play with and care for their FURBY BOOM friend they will earn colorful virtual eggs that in time will each hatch and become a FURBLING virtual friend. Both owners and FURBY BOOM can feed, play, and interact with the virtual FURBLING creatures who speak both English and FURBISH. Most game play incorporates both physical and digital activity such as “Furball,” a soccer style game where the FURBY BOOM creature and the FURBLING virtual friend ‘kick’ a soccer ball back and forth on an onscreen ‘field.’ Fans will be able to collect over 50 eggs within the FURBY BOOM app by and eventually build a FURBY BOOM city. Eggs can be earned through game play within the app, exchanges among other FURBY BOOM owners, and a few surprises to be announced later in the year that will utilize QR codes. Through game play, FURBY BOOM owners can also earn FURBUCKS virtual currency which can be used to enhance their FURBY BOOM city. Using the new, free FURBY BOOM app owners can personalize, interact with, and care for their new furry friend. An interactive dashboard feature monitors the well being of your FURBY BOOM creature including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple creatures at one time! As owners engage with the app, their FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water! The FURBY BOOM creature also features an enhanced memory function that will allow it to remember the other FURBY BOOM friends it encounters. The personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve. Owners can ‘get to know’ their new friend through all new LCD eye animations that express the ‘emotions’ of one of the new personalities of the FURBY BOOM creature. At launch FURBY BOOM will be available in six fashion forward pattern combinations including waves, stripes and zigzag designs. Four additional patterns will be available later in the year. The free FURBY BOOM app will be available for download at the App Store and Google Play. The FURBY BOOM app is not required for FURBY BOOM play. FURBY BOOM requires four “AA” batteries, not included. FURBY BOOM is available at most major toy retailers nationwide and on HasbroToyShop.com.

Ages 4-8

Micro Chargers™ The popular Micro Chargers™ line of micro-sized race cars from Moose Toys will race at the speed of light this fall with the introduction of light up race cars and glow in the dark tracks. Kids will now be able to add eight LED light up cars to their growing collections of quick charge Micro Chargers race cars. Friends can battle it out in the Micro Chargers Hyper Dome, which will captivate kids as they launch and race their cars in the battle dome. For more information, visit www.microchargers.com.

MICRO CHARGERS™ LIGHT RACERS TRACK

MOOSE/Ages 6 years & up/Approx. Retail Price: $39.99/Available: Now

Zoom at the speed of light with the Micro Chargers™ Light Racers Track! Charge up your cars in the 4-lane launcher and watch them light up like magic; then flick the lights and watch them speed around the awesome glow in the dark track. Each car has a different colored LED light so kids can easily tell who’s who in the dark. The Light Racers Track set also features a lap timer AND has a special feature finish! Included in this set is a glow in the dark race track with four lane car launcher and two exclusive LED race cars. Requires two AA batteries (not included). Available at major toy retailers nationwide.

The Trash Pack™ Break out the trash bins! The gross gang from the garbage is back with a new element of foul play that is sure to hit the ground spinning – Trash Wheels™! Moose Toys introduces its new line of rotten-filled fun that features the popular Trash Pack gang that kids have grown to love, now with new characters that have their own set of wheels. Each mobile Trashie™ is small in size and features the same rubbery texture that kids love to squish and squeeze. With over 80 vehicles to collect in all, kids can build up their Trash Wheels collections and compete against their friends for the ultimate trash race. Ranging in price from $3.99-$19.99, Trash Wheels will be available at most major retailers nationwide and are sure to be the grossest gift this holiday season. For more information, visit www.thetrashpack.com.

THE TRASH PACK™ TRASH WHEELS™ JUNK YARD PLAYSET MOOSE/Ages 5 years & up/Approx. Retail Price: $19.99/Available: Now

The Trash Wheels™ Junk Yard Play Set is the only place to fix and repair the Trash Wheels! Through imaginative play, kids can get creative with how they repair their Trash Wheels. Whether they need a new engine or are ready to go to the Scrap Heap, the Junk Yard is the place to go. With one Junk Yard Playset, two Trash Wheels vehicles and a collector’s guide, kids will have everything they need to complete their Trash Wheels collections. But they should watch out for the crushing yard to avoid getting squished! Available at most major toy retailers nationwide.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

THE UGGLYS™ THE UGGLYS™ MOOSE/Ages 5 years & up/Approx. Retail Price: $29.99/Available: October 1st 2013

Introducing the ugliest dogs around – The Ugglys™! These farting and burping interactive electronic pets are ready to start trouble with kids of all ages this fall. In addition to making over 30 rude, repulsive and hilarious noises, each mischievous mutt comes with an attitude that can be “tuned” to further amuse kids big and small by using the warp feature on its collar! And, when the Ugglys are left alone, they may just snore away until it’s time to play! These undeniably ugly, crazy canines are sure to make playtime a little more unruly this fall. Each pup comes with its own “uggdoption certificate,” too! The new breed of The Ugglys is available in three Pug styles (colors vary). Each sold separately; batteries required. Available exclusively at Toys“R”Us stores nationwide and online at toysrus.com.

THE ZELFS™ Introducing The Zelfs™, a group of whimsical, quirky and collectible dolls from Moose Toys™! When the twilight moon rises in the sky, The Zelfs emerge from the secret garden of Zardenia where they dwell in different “fabitats” – from the Water Wave Garden to the Witchbrew Bistro. Featuring colorful and spike-tacular hair, each Zelf has its own unique persona, a Zelf power represented by a Zelfmark, and matching charms and hair accessories that girls can use to style and tame their Zelfs’ crazy hair (or their own!). Launching this fall at major toy retailers nationwide, The Zelfs offer girls hours of hair-raising play and come in three super cute sizes with names like Vampula, Mermalade and Miss Clover (the ultra-rare four leaf clover Zelf). For more information about The Zelfs, visit www.thezelfs.com.

THE ZELFS™ VENUS FLY TRAP SPIN SALON PLAYSET MOOSE/Ages 5 years & up/Approx. Retail Price: $24.99/Available: Now

The Zelfs™ will look their best after a visit to be primped, curled and crimped at the Venus Flytrap Spin Salon! With this hair-raising playset, girls can twist and twirl their Zelfs’ hair to give them a fun new look. The Spin Salon comes with an exclusive Zelf named Tressa, twirls and swirls each Zelf’s hair with just a push of a button and comes with two hair extensions, one hair clip, a tiara, hair brush and a collector’s guide, making it the ultimate place for the Zelfs to hang out. Girls can also store their Zelfs in the playset once the Venus Fly Trap Salon snaps shut! Available at major toy retailers nationwide.

Tween-Teen

EASY-BAKE

In 2013, Hasbro’s iconic EASY-BAKE brand celebrates 50 years of cooking up culinary inspiration in hearts and homes across America. Tweens are encouraged to make delicious snacks with a line up that includes a stylish oven, modern accessories and tasty refills. The EASY-BAKE Ultimate Oven features a large baking chamber, treats designed for today’s generation of bakers, and a heating element that does not use a light bulb! This fall, to celebrate the milestone 50th anniversary, the EASY-BAKE brand will unveil a new color scheme for its popular EASY-BAKE Ultimate Oven, a sleek silver, blue and black model. Chefs-in-training can now create a variety of trendy EASY-BAKE treats including cake pops, whoopie pies, layer cake bars, petit fours and chocolate truffles.

EASY-BAKE Ultimate Oven HASBRO/Ages 8 years & up/Approx. Retail Price: $54.99/Available: Fall 2013

Kids will love to get creative in the kitchen with the EASY-BAKE Ultimate Oven. This oven has a stylish look and modern functions perfect for today’s tweens! Chefs-intraining will love to gather with their friends to bake and decorate sweet and savory snacks in this oven which features a heating element similar to a conventional oven and that does not require a light bulb. Easy to use, the oven features a larger cooking chamber and big baking pans. This fall, to commerate its 50th anniversary, the EASYBAKE brand will release a new color scheme for the EASY-BAKE Ultimate Oven, a sleek silver, blue and black model. In addition, the EASY-BAKE Ultimate Oven bakes an extended menu that includes cookies, whoopie pies, checker cakes, pizza, and pretzels (refills each sold separately). The EASY-BAKE Ultimate Oven comes complete with all the tools tweens will need including a baking pan, pan pusher/spatula, storage drawer, and mix to make 12 mini cookies. Adult participation and electricity required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

NERF N-STRIKE ELITE Push the limits of NERF blaster performance and expectations with an innovative collection of N-STRIKE and N-STRIKE ELITE blasters that strive to be faster, better, and in a class all their own. The NERF brand amped up dart blaster performance with the introduction of the N-STRIKE ELITE blasters in 2012; this year’s exciting new N-STRIKE ELITE collection includes the furthest firing blaster in NERF history, the CENTURION blaster, featuring new whistling MEGA darts and the unprecedented ability to shoot up to 100 feet.

NERF N-STRIKE ELITE CENTURION Blaster HASBRO/Ages 8 years & up/Approx. Retail Price: $49.99/Available: Fall 2013

Feel the power when you wield the mighty N-STRIKE ELITE CENTURION blaster, which possesses a massive and unparalleled 100 foot dart firing distance. Boasting the furthest firing NERF blaster in the brand’s history, the CENTURION blaster also features the new whistling MEGA dart, measuring over twice the size of a standard ELITE dart and screaming through the air when fired. With the formidable CENTURION blaster, fans will enjoy unprecedented power, precision and distance. Blaster comes with removable bipod, one six-dart clip and six MEGA darts. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

NERF VORTEX Freestyle foam disc blasting is the name of the game with NERF VORTEX blasters in 2013. The VORTEX XLR discs encourage creative NERF blasting fun with their ability to bank, curve, ricochet and catch big air. The VORTEX REVONIX360 blaster boasts ranges of up to 70 feet, the farthest distance of any VORTEX blaster yet. Bend the rules of NERF foam fun with the VORTEX line!

NERF VORTEX REVONIX360 Blaster HASBRO/Ages 8 years & up/Approx. Retail Price: $39.99/Available: Fall 2013

Amp up freestyle foam blasting performance with the NERF VORTEX REVONIX360 blaster which achieves the farthest VORTEX distance yet, up to 70 feet! This disc blaster features new, awesome deco and has a revolving drum that rotates each time you fire the blaster. Plus, the SLAM FIRE Handle gives you total control over your rate of fire – blast a single shot or hold the trigger down and slide the handle repeatedly to unleash an unstoppable stream of discs. Includes 30 multi-color XLR discs. Available at most major toy retailers nationwide and HasbroToyShop.com.

NERF N-SPORTS From classic football collections to baseball and basketball sets that can make athletes of all skill levels feel like pros, the iconic NERF brand has always provided fans with sports gear designed to take play seriously. Focused on achieving the highest levels of both performance and fun, NERF N-SPORTS products are designed to challenge, motivate and inspire active play in athletes at any age. In 2013, the NERF N-SPORTS line continues this legacy by offering new decos in fan favorite footballs and the chance to take indoor games to the next level with the innovative and interactive NERF N-SPORTS CYBER HOOP! The app-enhanced CYBER HOOP represents the next step for the classic NERFOOP line and gives players the ability to connect with friends in a virtual showdown. The CYBER HOOP can also capture and share players’ most impressive shots in exciting highlight reels – just like the pros!

NERF N-SPORTS CYBER HOOP Set HASBRO/Ages 8 years & up/Approx. Retail Price: $19.99/Available: Fall 2013

Shoot. Score. Share! The N-SPORTS CYBER HOOP set lets players turn any room into a virtual stadium and challenge themselves or friends to a basketball showdown. To begin play, fans simply download the free CYBER HOOP app on to their iDevice. Once the app is downloaded, players can select from one of five basketball challenges to start shooting hoops! The CYBER HOOP set transmits players’ scores to the iDevice and the app provides exciting commentary, tracks game stats and captures games on video. Players can share their coolest shots from each game in an epic highlight reel or even play virtually with friends online via the app! The N-SPORTS CYBER HOOP set includes hoop, ball, and free app download. In app purchases available but not required. The CYBER HOOP app will be available for free download exclusively at the App Store℠ and is compatible with the iPhone 4, iPhone 4S, iPhone 5, iPad (2nd, 3rd, 4th generation), iPad mini, and the iPod Touch (4th and 5th Generation) and works with iOS 6.0 or later. Requires 3 “AAA” batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Tween-Teen

NERF REBELLE Hasbro delivers major girl power this fall with the launch of the NERF REBELLE brand. Combining active play with social interaction, the global lifestyle brand provides girls with a new play experience. Inspired by current pop culture trends and based on insight from real girls, the NERF REBELLE brand is designed to empower players with confidence, high performance action, and a stylish edge. From sleek and powerful crossbows to trend setting accessories and a digitally enhanced world of app play, the impressive NERF REBELLE lineup delivers the ultimate in social active play and gaming adventure, encouraging players to work together, complete missions, and share the fun with friends. Hasbro will expand the NERF REBELLE offering later this year as the brand enters new categories including apparel and accessories. It’s time to Step Up and Stand Out.

NERF REBELLE GUARDIAN Crossbow HASBRO/Ages 8 years & up/Approx. Retail Price $24.99/Available: Fall 2013

An impressive crossbow with fast-flying dart action and flexing bow arms, the NERF REBELLE GUARDIAN Crossbow blends blaster action with crossbow precision. Slide the front handle to flex the bow arms back and ready the blaster for play. Pull the trigger and watch the bow arms propel forward as darts soar up to 75 feet toward the target. By holding the trigger and pumping, players can instantly transition between single shot and multi shot mode, unleashing a rapid stream of darts for exciting nonstop action! Includes six collectible NERF REBELLE darts. Available at most major retailers nationwide and on HasbroToyShop.com.

NERF REBELLE HEARTBREAKER Bow HASBRO/Ages 8 years & up/Approx. Retail Price $19.99/Available: Fall 2013

The ultimate adventure accessory, the NERF REBELLE HEARTBREAKER bow features “true” bow action and powerful dart performance! Inspired by current pop culture trends, the HEARTBREAKER bow offers girls the poise and precision to take on any mission. To activate the bow, simply load a dart in the front and take aim. Then, pull back on the bow string handle and release to send darts soaring across the sky up to 75 feet, allowing for shot that shows off your skill with aim and attitude. Ready for action, the bow features an accessory rail which provides for five-dart storage for easy access to ammo and allows girls to customize their blaster with fun add-ons, like the NERF REBELLE Mission Central App Cradle (sold separately). The NERF REBELLE HEARTBREAKER bow comes with five collectible darts, Available at most major retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

LITTLEST PET SHOP

The LITTLEST PET SHOP brand started from a line of collectible pets aimed at tween girls aged 7-9 and their zeal for nurturing and collecting, and has evolved into a global franchise. Tweens simply can’t get enough of these quirky, cute, and lovable pets and the accompanying LITTLEST PET SHOP playsets and accessories that make the experience complete. In the Fall, tweens can bring their favorite pets to life with the MAGIC MOTION line full of new pets and playsets with unique features. This year, tweens can also take their LITTLEST PET SHOP collection with them everywhere with the free LITTLEST PET SHOP app! Fans can scan a unique Pet Collector token found in each LITTEST PET SHOP product in order to virtually collect the pets they’ve purchased. Based on the popular and adorable toy franchise, the LITTLEST PET SHOP app. has you helping Blythe and her friends to adopt, take care of, and entertain cute little pets! LITTLEST PET SHOP brand’s global licensing program has licensees across all major categories at retail including apparel, accessories, publishing and digital gaming. Fans of the LITTLEST PET SHOP brand will delight in following the adventures of BLYTHE BAXTER and her pet friends in the “Littlest Pet Shop” animated series, created by Hasbro Studios and airing on The Hub TV Network in the US.

LITTLEST PET SHOP MAGIC MOTION Playground HASBRO/Ages 4 years & up/Approx. Retail Price: $29.99/Available: Fall 2013

The LITTLEST PET SHOP MAGIC MOTION Playground magically brings RUSSELL FERGUSON the hedgehog to life in a way that’s unique from the rest of fans’ favorite pets. Place the LITTLEST PET SHOP pet in the top of the playground to activate the whirl-around swing. RUSSELL the hedgehog really runs inside of his wheel and wiggles his ears when you feed him. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Entertainment Properties

MY LITTLE PONY The MY LITTLE PONY brand will take fans on magical journeys of friendship and fun in 2013! Children will adore discovering the whimsical world of pony friends, watching their adventures unfold in the “My Little Pony: Friendship is Magic” animated series created by Hasbro Studios and airing on The Hub TV Network. Pony fans can act out imaginative stories of their own with delightful MY LITTLE PONY figures, playsets, and vehicles, some of which are inspired by the series, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. A worldwide perennial favorite, MY LITTLE PONY is an evergreen lifestyle brand. In 2013, over 200 licensees around the world in more than 15 categories will bring MY LITTLE PONY branded products inspired by the “My Little Pony: Friendship is Magic” series to the global marketplace ranging from publishing to digital gaming to apparel, plush, housewares and fashion & beauty. Fans of the beloved brand can also “make friends” with MY LITTLE PONY on Facebook , Twitter and YouTube for exclusive updates, product reveals, promotions and more.

MY LITTLE PONY FEATURE PRINCESS TWILIGHT SPARKLE Pony HASBRO/Ages 3 years & up/Approx. Retail Price $49.99/Available: Fall 2013

In the land of EQUESTRIA, studious TWILIGHT SPARKLE represents the element of magic. Now, the magic is in your hands with the PRINCESS TWILIGHT SPARKLE figure, a moving, talking pony that comes to life! The PRINCESS TWILIGHT SPARKLE pony is the most interactive MY LITTLE PONY friend to date. This magical pony will respond to touch and motion; simply touch her cutie mark and she will move her head and blink her eyes as she awakens. Brush her mane and the PRINCESS TWILIGHT SPARKLE pony will hum songs and speak whimsical phrases as she’s being pampered. Her iridescent turquoise wings and unicorn horn illuminate with a touch, creating enchanting patterns of light. Push her along and watch as PRINCESS TWILIGHT SPARKLE pony’s wings flutter as if she was getting ready to take flight! Includes four “AA” demo batteries. Four “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY CRYSTAL PRINCESS PALACE Playset HASBRO/Ages 3 years & up/Approx. Retail Price $24.99/Available: Fall 2013

A princess needs her palace, and the MY LITTLE PONY CRYSTAL PRINCESS PALACE playset lets PRINCESS TWILIGHT SPARKLE live like royalty. The first floor opens up into a regal suite, complete with vanity and a closet for the new princess to store her royal accessories. Take a trot up the golden staircase and get a magical view of EQUESTRIA through the pretty pink telescope. A treasure chest comes chock full of accessories for the PRINCESS TWILIGHT SPARKLE figure, including barrettes, rings, and even a golden crown. The MY LITTLE PONY CRYSTAL PRINCESS PALACE playset comes with an exclusive 3-inch PRINCESS TWILIGHT SPARKLE figurine. Connect this palace playset to the MY LITTLE PONY PONY PRINCESS WEDDING CASTLE playset (sold separately) for even more pony princess fun. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

MY LITTLE PONY EQUESTRIA GIRLS Meet the MY LITTLE PONY EQUESTRIA GIRLS friends! A magic mirror connects the world of MY LITTLE PONY to CANTERLOT HIGH, where some things change, but true friendships remain magical! The mirror is a portal to a magical new land with high schools instead of castles, and where six pony friends become real girls with a love for fun and fashion. RAINBOW DASH is sporty chic, RARITY shines with girly glamour, and FLUTTERSHY dazzles in her own graceful style. Playful PINKIE PIE wears outfits fit for a party, while TWILIGHT SPARKLE shows off her smart style, and APPLEJACK loves to look country chic. The bond between these stylish six friends proves that the more things change, true friendships remain magical! This fall, girls can follow the animated adventures of the MY LITTLE PONY EQUESTRIA GIRLS friends on DVD.

MY LITTLE PONY EQUESTRIA GIRLS Dolls with Accessories HASBRO/Ages 5 years & up/Approx. Retail Price $19.99/Available: Fall 2013

The MY LITTLE PONY EQUESTRIA GIRLS friends love to show off their latest looks! Each doll in the MY LITTLE PONY EQUESTRIA GIRLS Dolls with Accessories assortment comes with two style savvy outfits and two pairs of adorable interchangeable shoes to match. These dolls are especially ready to strike any fashion pose with articulated knees and elbows. Girls can choose between RAINBOW DASH, FLUTTERSHY and RARITY dolls, each with a variety of fashionable accessories including a colorful ponytail hair clip that girls can also wear. Each doll sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY EQUESTRIA GIRLS Doll and Pony Sets HASBRO/Ages 5 years & up/Approx. Retail Price $19.99/Available: Fall 2013

Before the MY LITTLE PONY EQUESTRIA GIRLS were six stylish girlfriends, they were the best of pony friends. The MY LITTLE PONY EQUESTRIA GIRLS doll and pony sets tells the story of both sides of the magical mirror, featuring a MY LITTLE PONY EQUESTRIA GIRLS doll alongside her pony alter ego. Girls can choose between the smart and stylish princess TWILIGHT SPARKLE doll and pony or the CANTERLOT HIGH principal CELESTIA doll and PRINCESS CELESTIA pony figure. Each set sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY EQUESTRIA GIRLS Super Long Hair Doll HASBRO/Ages 5 years & up/Approx. Retail Price $24.99/Available: Fall 2013

This MY LITTLE PONY EQUESTRIA GIRLS RAINBOW DASH doll features extra long, extra awesome hair and fabulous accessories that will dazzle her best buds as she shows off her latest style. Girls will love to brush her ultra-long, luxurious tresses and multi-colored highlights that keep her in vogue through every change of season! Whether it’s up in a ‘pony tail’ or pulled back in a braid, RAINBOW DASH always looks fashion-forward and ready for her next adventure! The RAINBOW DASH doll comes complete with a colorful brush, three clip-in ponytails, fun hair accents and chic outfit. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Entertainment Properties

MY LITTLE PONY EQUESTRIA GIRLS Dolls Two-Pack HASBRO/Ages 5 years & up/Approx. Retail Price $29.99/Available: Fall 2013

The MY LITTLE PONY EQUESTRIA GIRLS characters are up for Fall Formal Princess of CANTERLOT HIGH, but will TWILIGHT SPARKLE or SUNSET SHIMMER get the crown and rule the school? It’s up to pony fans to decide with the MY LITTLE PONY EQUESTRIA GIRLS Dolls Two-Pack! The TWILIGHT SPARKLE doll is ready to earn the coveted title, dressed to impress in her Fall Formal outfit, paired with sleek and chic boots. SUNSET SHIMMER, available exclusively in this set, rocks two-tone orange and yellow hair, and looks effortlessly cool wearing a trendy black biker jacket over her dress. Each doll comes with her own pair of earrings, purse, and brush – but there’s only one crown! Available at most major toy retailers nationwide and on HasbroToyShop.com.

ONE DIRECTION Hasbro is bringing worldwide musical sensation One Direction into the hands and hearts of fans across the globe with an exciting lineup of toys and games based on the members of the popular band. The group gained notoriety in 2010 after appearing on The X-Factor U.K. and their global smash debut album, Up All Night, entered the charts at #1 in 12 countries and made history when it entered the U.S. Billboard 200 chart at #1. One Direction is the first British group ever to see their first two albums debut at #1 in the U.S. Now, fans of the band can bring One Direction home with an assortment of fashion dolls, mini-figures, games and puzzles based on the pop music phenomenon.

ONE DIRECTION 12” Singing Dolls HASBRO/Ages 5 years & up/Approx. Retail Price: $29.99/Available: Now

Directioners know all there is to know about global pop music sensation One Direction, including the lyrics to each one of their hit songs. Now fans can sing along with the boys in any venue with the ONE DIRECTION 12” Singing Dolls! Whether fans want Harry, Zayn, and Niall to serenade them with “What Makes You Beautiful” or Liam and Louis to sing “One Thing,” each figure features a 30-second clip from one of the band’s hit songs. Each doll, sold separately, plays a 30-second sound clip and wears a unique performance-themed outfit, complete with a microphone accessory. Available at most major toy retailers nationwide and on HasbroToyShop.com.

320 Sinatra Drive

Hoboken, NJ 07030

(201) 222-9118

www.litzkypr.com

Holiday 2013

TimetoPlayMag.com is the number one resource for all things play. From thousands of independent product reviews and a real-time price comparison tool with leading national retailers to a helpful gift finder and daily hot toy giveaways, TimetoPlayMag.com is a trusted resource for parents and gift givers. Led by CEO/Editor in Chief Jim Silver and Content Director Chris Byrne, AKA The Toy Guy®, the seasoned TimetoPlayMag.com editorial team reviews thousands of products each year providing comprehensive video and written reviews of toys, baby products, kids’ electronics, sporting goods, and family friendly video games, apps, books, and movies. The site also features frequent guest posts from popular parenting bloggers, seasonal stories, safety tips, and recall information. Jim Silver, CEO and editor-in-chief of TimetoPlayMag.com, is recognized as one of the preeminent experts in the toy, licensing and family entertainment industries. Silver is also editor in chief of trade publications Toys & Family Entertainment and Royaltie$: The Journal of the Licensing Industry at aNb Media. Working within the publishing and toy industries for more than 25 years has enabled Silver to work with and glean knowledge from a wide array of manufacturers, retailers, licensors and licensing agents worldwide from the most prestigious to local mom and pop establishments. As a toy, licensing and family entertainment expert Silver makes regular appearances on television programs and is quoted in hundreds of print interviews a year. Chris Byrne, content director of TimetoPlayMag.com (A.K.A. The Toy Guy®), is a leading expert on toy, play and children’s trends. Over the past 29 years, he has served in a variety of positions with toy companies covering marketing, media, operations, product development and creative. Chris is widely quoted in the media and appears regularly on local and national television commenting on the business of toys and licensing, demonstrating new products. He is a regular on Live! with Kelly and Michael, and has spoken around the world on toys, marketing and product development. TimetoPlayMag.com hosts a media event in the spring and fall of each year which gathers manufacturers, entertainment companies, and retailers to showcase each season’s newest playthings and identify the industry’s most prevalent product and financial trends.

The 2013 Holiday Showcase will take place Thursday, September 26th at the Metropolitan Pavilion in NYC. If you are interested in attending please contact:

Josslynne Welch 201-222-9118 ext. 13 jwelch@litzkypr.com

Kaylie Nelson 201-222-9118 ext. 22 knelson@litzkypr.com