IS S UE 1 7 SUMME R 2 01 9
NO SHORTCUT TO SUCCESS Calgary Stampede Judge Brigham Stewart talks about show day prep, farm work ethic and cows with superpowers.
&
TRADITION FUELED BY INNOVATION Introducing the “100% Traditional Beef” brand A CULTURE OF CARE Expanding the show ring beyond its walls and its ribbons
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Competing at the Acme Ag Society Steer Jackpot ©© Christine Boake 04
Top Stock Magazine / Summer 2019
contents SUMMER 2019
FEATURES
IN THIS
30
ISSUE 16
No Shortcut to Success
30
Tradition fueled by Innovation
Stampede judge Brigham stewarts talks about show day prep and farm work ethic.
Warnyca’s merge functional cattle and traditional beef.
66
A Culture of Care Expanding the show ring to the society beyond its walls and its ribbons.
16
66
Top Stock Magazine is published four times per year. One year subscription cost $10.00 per year ($10.50 with GST) in Canada, $35.00 per year in the USA. Top Stock magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/ or inaccuracies whatsoever in the advertisement and editorial content published by Top Stock and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not Top Stock magazine. Top Stock does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to Top Stock.
Top Stock Magazine / Summer 2019
05
show results CROSS-CANADA COVERAGE
JULY 2019
I SSU E 1 7 SUM M E R 2 0 1 9
On the Cover Competing at the Acme Ag Society Steer Jackpot.
NO SHORTCUT TO SUCCESS Calgary Stampede Judge Brigham Stewart talks about show day prep, farm work ethic and cows with superpowers.
&
TRADITION FUELED BY INNOVATION Introducing the “100% Traditional Beef” brand A CULTURE OF CARE Expanding the show ring beyond its walls and its ribbons
©© Christine Boake
DEPARTMENTS 08 CONTRIBUTORS 40 SHOW RESULTS 74 UPCOMING EVENTS 76 ADVERTISERS INDEX
Above Kade Rancier with his Champion Steer from the Flagstaff District 4-H Show. © Christine Boake
SHOW INDEX 40 40 41 42 44 45 48 50 51
Crossroads Beef Expo Oklahoma Youth Expo GMACK Progress Show Lakeland Little Royal London Junior Beef Expo Carleton County Cody Sibbald Legacy Classic Manitoba Winter Fair PEI Easter Beef Show
15 52 53 54 55 56 58 58 59
Saskatchewan Junior Beef Expo CRY Show Olds Spring Classic Chinook Junior Stock Show Bashaw Spring Round-up Ontario Youth Forum Island Spring Beef Show Mukk Boots or Mittens Weldon Steer & Heifer Show
59 60 61 62 63 64 65 65
Bruno Lion’s Jackpot SE Club Calf Cruz Lord of the Ring Josephburg Country Classic 4-H on Parade Stettler Heartland Classic Lloydminster 4-H Expo Acme Steer Show
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Editor-in-Chief
Letters to the Editor
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Bruce Derksen worked in Western Canada’s ranching and feedlot industry for over 30 years. He and his wife now live in Lacombe Alberta, Canada where he works at a nearby chemical plant. In his spare time, he writes about present day agriculture related topics, hoping to give today’s producers as much up to date information about the future of the industry as possible. Jeff Gaye is the owner and publisher of Respect, a regional newspaper for seniors. He previously worked in an ice cream factory and two breweries, fought forest fires, served in the RCAF, and played in symphony orchestras. Jeff has been writing about the beef industry since 2012.
The recipient of the 2012 Lord Nuffield Scholarship for Canada, Brenda traveled globally investigating the role and needs of women and girls in agriculture and food production in relation to gender equality, infrastructure and mentorship. She is an internationally recognized speaker and mentor. Her work has been featured at World BRENDA SCHOEPP Food Day 2014, the World Economic Summit 2015, Contributing Writer FAO of the United Nations in 2016 and in Paris at SIA in 2017 and has been translated into several languages. Brenda has just completed her MA Global Leadership at Royal Roads University. Contact Brenda at www.brendaschoepp.com
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Top Stock Magazine / Summer 2019
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JUNIOR NEWS + NEWSMAKERS CANADIAN JUNIOR HEREFORD ASSOCIATION The Canadian Junior Hereford Association (CJHA) would like to remind juniors of the many opportunities they offer to their active members! These programs are highlighted by their Heifer Lottery and Semen Donation Programs. These programs are designed to help young breeders advance their herds by giving them access to the highest quality genetics in the breed. If you aren’t yet a member or haven’t paid your activity fee for the year, it isn’t too late to take advantage of some of these programs! The CJHA encourages juniors of any breed to take advantage of these opportunities! If you have any questions or concerns, feel free to contact any CJHA National Council members. Contact information can be found on the CJHA website.
CANADIAN JUNIOR MAINE ASSOCIATION The Canadian Maine-Anjou Association will be sponsoring a High Point Champion and Reserve Champion Female. These High Point Awards will be available to any Maine-Anjou junior member showing any registered Maine-Anjou purebred, fullblood or maintainer female. Juniors exhibiting their Maine genetics will receive points at any open, jackpot, breed or junior show across Canada. The CMAA will also be providing a Junior Scholarship for $500. This scholarship will be presented alongside the High Point Awards “Tack Box Awards” at this year’s Canadian Western Agribition in November. To enter to win the scholarship, please submit a 500 word essay on junior breed promotion ideas to the CMAA by October 15th. The CMAA is currently looking for donations for our Online Junior Auction which will be taking place on Facebook July 28-31, 2019. Monies raised will be used to support our junior promotion. Anyone needing more information can contact Josie Pashulka at 780-787-0077 or via email at kenpashulka@ hotmail.com.
CANADIAN CHAROLAIS YOUTH ASSOCIATION The Canadian Charolais Youth Association invites you to join them at their National Show & Conference which will be taking place on July 24th - 27th in Weyburn, SK!
CANADIAN JUNIOR GELBVIEH ASSOCIATION Please check out the Canadian Gelbvieh Association website www.gelbvieh.ca to apply for the Junior Scholarship or the Junior High Point Program for a sale credit.
CANADIAN JUNIOR LIMOUSIN ASSOCIATION Plan to join the Junior Limousin Association on July 18-20th at Prairieland Park in Saskatoon, SK for the Canadian Junior Limousin Impact Show. Thank you to the Saskatchewan Limousin Association for hosting our junior show this year! Nominations are now open for the 2019/2020 CJLA Board of Directors. Nomination forms can be found on the Canadian Limousin website. We are looking forward to hosting Patrick Rankmore this fall as part of our annual exchange program with Australia! Congratulations and good luck to all juniors showing Limousin influenced animals this show season!
Top Stock Magazine / Summer 2019
$1,000 sale credits to the 2019 Wish List sale that will be taking place on December 6th & 7th in Red Deer, AB will be given away to two lucky young Gelbvieh enthusiasts! To be entered, juniors aged 21 and under are asked to submit a photo of themselves showing their Gelbvieh or Gelbvieh influenced projects at any junior or 4-H shows they attend in Canada. Entries can then be sent to Jessica at jessica.andruchow@yahoo.ca or texted to (780) 297-2352. Multiple entries for multiple projects or multiple shows attended are permitted. For a full list of rules and details, contact Jessica or visit Gelbvieh Association of AB/BC on Facebook. Thank you to our junior incentive project sponsors: Jonus Cattle Co, Jen-Ty Gelbvieh, BNH Livestock, Jace Cattle Co, Limestone Stock Farms, Pearson Farms, Twin Bridge Farms, and the Gelbvieh Association of AB/BC.
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Learn more about GENEX genetics: 888.354.4622 // www.genexcanada.ca © 2018 Genex Cooperative, Inc. All rights reserved.
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Stewart judges the Gelbvieh show at the 2017 American Royal in Kansas City. ©© Legacy Livestock Imaging
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Top Stock Magazine / Summer 2019
Stampede judge Brigham Stewart talks about show day prep, the farm work ethic, and cows with superpowers.
T H E R E I S no S H O R T C U T T O
SUCCESS WORDS BY JEFF GAYE
B
righam Stewart has high regard for the people he works with every day in the beef industry. In a changing world, he sees a big advantage to the steady, old-fashioned, hard-working attitude that comes from farm life. But when you ask him to name the industry’s greatest strength, he immediately speaks of the superpowers of cows. “Cows’ greatest strength is their ability to make grass into beef,” he said. “I mean they can turn corn stalks into meat. They’re the world’s number one recycler.” It seems a pretty obvious observation. But the entire beef industry is built on the ability of cattle to produce highly valuable food, and Stewart’s background on a four-generation family farm in Kansas helps him keep that perspective on all aspects of the business—including the show ring. “You know most of the other species stand second best. If a person has a little extra money in their pocket, and they’re at the grocery store and they can buy a ribeye or they can buy a pork chop, what are they going to buy? They always buy the beef,” he said. Commercial stock and show animals are all part of the business of beef, and that’s why Stewart favours show cattle that are “close to a representation of what a correct market animal should be.” Stewart will be judging at the Calgary Stampede. It will not only be his first time judging in Canada, it will be his first visit to Canada, period. And he’s excited to have the opportunity. “I’ve always wanted to go to Calgary. My brothers, back when they were in
Top Stock Magazine / Summer 2019
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college, got two summers in a row up there. My older brother and my cousin worked for a couple outfits in Calgary and said it was a blast and that you have to go there one time just to experience it,” he said.
they’re around a lot of big companies that
“So I guess I’ll get to do it in a little higher fashion than they did, but I’ve always wanted to go.”
The Stewart boys learned that work ethic
Both of his brothers work in the agriculture industry: his younger brother Tucker is a lawyer who works for the Kansas Livestock Association, and his older brother Garrett is a veterinarian. While Brigham is the only one of the three still doing the day-to-day work on the farm, he says their farm upbringing has been the key to success for all three of them.
biggest role models, in farming and in life.
schools—there are a lot of businesses hiring people with an animal science degree because they have a known work ethic.” from their parents Gregg and Debbie Stewart. Brigham doesn’t hesitate to say they are his
Raising livestock, after all, is a no-fail mission. The work has to get done and the animals need to be properly cared for regardless of how tired you are or what kind of day you’ve had. When there is no fallback position, Stewart says you tend to develop a work ethic that carries over to everything you do. “You hear it from multiple people. The brother that’s a lawyer and the brother who’s a vet,
018
are hiring. And it happens with a lot of ag
Cattle have been in the Stewart family since the early 1900s, but the family operation, MidContinent Farms (Washington, Kansas), has been intensive in show cattle and seed stock for the past 40 years or so. Now they run about 1,000 head, all on grass, including half a dozen registered breeds. They also still row crop 1,500 to 2,000 acres. It was his father’s influence that led Stewart into judging. “Him and his team were very successful,” he said. “Growing up they went to Colby Community College and then on to K-State [Kansas State University], and they won almost every contest you could think of.
Top Stock Magazine / Summer 2019
Far Left Steward justifies his choice at the Nebraska State Fair Jackpot Feeder & Breeding Calf Show. ©© ShowChampions
Near Left The Stewart family are many-time exhibitors at the National Western Stock Show. ©© ShowChampions
“You hear it from multiple people — there are a lot of businesses hiring people with an animal science degree because they have a known work ethic.” Brigham Stewart
“And that’s what really drove him. It was on those judging trips, going around looking at cattle and stuff like that, that we got connected with people.” Stewart’s education was through Butler Community College, where he was coached by Chris Mullinix; and Kansas State, where the coaching staff included Scott Schaake and Brandon Callis. “Honestly between those three guys and my old man, and going to K-State judging camps as a kid, that’s what got me where I am—to be able to judge shows,” he said. In his senior year he judged at the North American International Livestock Exposition in Louisville (“the Super Bowl of judging contests,” he calls it) and won high individual, breaking a 13-year-old Reasons record. “And then I just started judging shows. I guess word of mouth, people liked the way I evaluated things. I’ve been called to do quite a few of them all over the United States.” Obviously the Louisville experience ranks
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020
Top Stock Magazine / Summer 2019
"I like to look at cattle that look like every pound they consumed was done efficiently. So that’s studying skeletons and structure and freshness of muscle shape. And that’s everywhere.” Brigham Stewart
Above Celebrating Mid-Continent’s Champion Charolais Bull at the 2014 American Royal with Cheramie Viator. ©© ShowChampions
Near Left Stewart congratulates a young exhibitor during the 2014 American Royal Limousin show. ©© ShowChampions
as a highlight for him, and NAILE remains one of his favourite shows. But as someone who loves cattle and travelling and meeting people, every show offers a new opportunity. “There is one that’s probably my favourite,” he said. “It was just the most fun because it was at the Del Mar County Fair in San Diego. It’s a 10-day county fair and basically in vacation country, you know what I mean. So that was probably the most fun.” When he comes to Stampede and his first show in a new country, Stewart says he doesn’t have any specific expectations—he’s prepared to take it as it comes. His judging style is to look for good, sound, functional cattle, and that applies to a national or an international show. Which isn’t to say he doesn’t recognize that different circumstances— climate, for instance—won’t influence what traits are desirable. A part of the world with a short growing season will rely more on feeding than grazing, he says, and the result can be a trend toward bigger animals. But size for its own sake doesn’t make for a better or more productive beef animal. “I like to look at cattle that look like every pound they consumed was done efficiently,” he said. “So that’s studying skeletons and structure and freshness of muscle shape. And that’s everywhere.”
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His advice for exhibitors goes back to his own work ethic: put in the effort, and pay attention to detail. “Accentuate the good things, but don’t forget the little things,” he said.
harder you work at it, the bigger the reward.
After all, an exhibitor has been working with their calf for hours and hours over the course of up to a year. They know that animal thoroughly, they know what it has that could make it a winner.
and learn from them.”
“A judge has an average of anywhere from a minute and a half to three minutes a head to look at cattle that these kids have been looking at for days,” he said. “[Exhibitors] need to make sure that they’re hitting on all cogs the day they go into the ring. Don’t leave anything on the table.”
022
“So don’t let the opinions of one affect you. Stay true to yourself, and stay hardworking. And take your wins as wins and take your losses as losses, Stewart bases his judging standard on an idea of a productive market animal with proper structure. This is just as important for steers as for heifers and bulls. “These cattle need to be close to a representation of what the correct market animal should be,” he said. “But still paying attention to the fact that some of these cattle may have sister mates.”
And he especially urges juniors not to look at a ring loss as a defeat, or as a negation of the quality of their animal.
“And for me they’ve still got to fit into all facets
“Just don’t get discouraged. You know it’s always one guy’s opinion,” he said. “And honestly the
It’s when there are several cattle in the ring
of the industry. I try to relate it to the industry as much as possible,” he said. that meet that requirement—that they are all
Top Stock Magazine / Summer 2019
No stranger to the show ring as an exhibitor, Stewart competes at the National Western Stock show. ŠŠ Legacy Livestock Imaging
Top Stock Magazine / Summer 2019
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“So don’t let the opinions of one affect you. Stay true to yourself, and stay hardworking. And take your wins as wins and take your losses as losses, and learn from them.” Brigham Stewart
comformationally-correct market animals—that a judge can look at the little things. According to Stewart, those little things aren’t what makes a winner, but they can be what makes a difference.
And he wants to pass on his parents’ work ethic to his own kids, whether they continue in agriculture or venture out into something else. That, he says, is the path to opportunity.
The winner’s edge is always going to be subjective— which animal impressed what judge on what day.
“Mom and Dad just gave us every opportunity that we were willing to work for,” he said.
“The one you’re going to slap is the one that, when you go to bed at the end of the day, you can say hey, I found him. That’s the one I like, the one that hit me hardest.
“I’d like my kids to grow up and do the things and have the opportunities I had, with whatever they want to do. In the long run I want to try to be successful at raising cattle and marketing cattle, nationally or even internationally. But then sure, just be able to give my kids a chance at it.”
“And then you just stick to your opinion.” Stewart places a lot of importance on giving clear reasons for his judgments. This gives the exhibitors guidance, especially in a prospect show. It also helps to guide the development of animals for the market which, after all, is the whole point of showing. He says he wants exhibitors to understand why their calf placed where it did, but it’s even more important that they learn how to make it better—he wants them to come away with a better understanding of the industry.
In the meantime, he’s loving the opportunities that come his way in the show judging world. “I like travelling and looking at cattle, and it allows me to get off the farm and go do stuff that normally I wouldn’t. And go see places that normally I wouldn’t,” he said.
Stewart sees the family operation as his future, hopefully with a family of his own. He would love to expand MidContinent Farms, but as the only sibling doing the dayto-day work, he says expansion isn’t the top priority.
Left MCF Santana (Rockstar x Snowball), a Chi bull raised at Mid-Continent, on display in the yards in Denver. ©© Legacy Livestock Imaging
Right MCF Bohannon 305A is crowned Champion Charolais Bull at the 2014 American Royal with Stewart at the halter, under judge Chan Phillips. ©© ShowChampions
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Top Stock Magazine / Summer 2019
Top Stock Magazine / Summer 2019
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@thecliffsfarm @kurtisreidtcf
ONLINE BID BOARD HOSTED BY
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Kurtis, Selene, Carlyle & Ivadel 306.220.2226 or 306.280.6858 David & Kathy 306.221.7039 Hepburn, Sask ks.reid@sasktel.net thecliffsfarm.com
Top Stock Magazine / Summer 2019
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ALLAN MARSHALL – HAMPTON, NB 506.636.1877 – ALLAN@AXAFARMS.CA
TOM MCNEELY – OLDS, AB 780.679.7220 – TOM@GOLDENOAKLIVESTOCK.COM
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hankful, respectful, responsible and practical. These simple yet powerful words kept coming to mind as I spoke with Tom and Danika Warnyca of Warnyca Land and Cattle. These ideas hold a magnified meaning for Tom and Danika, based at Montmartre, Saskatchewan, and after my conversation with them, it was easy to see why. Our discussion reflected their respect for the past and an acceptance of the responsibility to use your abilities in the most practical way possible, especially as they pertain to agriculture. The operation that Tom’s parents started in the 1950s, WTK Polled Herefords, is now home to a herd of 200 purebred and crossbred Hereford, Angus and Black Galloway cows, interspersed with a smattering of Speckle Park cattle. Pastures, trees and wetlands run alongside a rotation of oats, pulse crops and oilseeds. Of course, none of this happened overnight but rather through a gradual process of introspection. In 2000, the Warnyca family dispersed their purebred polled Hereford herd, and they had important decisions to make. They formed the foundation of their next commercial venture with ten Hereford females bred to an Angus bull, plus a collection of select semen and embryos. They also purchased a percentage of Haroldson’s 37H Mira ET 62K, a purebred Hereford female originally raised in Wawota, SK. Mira was the National Junior Champion Hereford Female at the 2002 National Western Stock Show in Denver.
TRADITION INNO 030
Top Stock Magazine / Summer 2019
Tom and Danika of Warnyca Land and Cattle merge traditional beef and functional market cattle. Warnyca’s 100% Traditional branded beef features everything from ground prime to tenderloin, roasts and ribs. ©© Darryl MacKillop
ON NOVATION FUELED BY
WORDS BY BRUCE DERKSEN
Top Stock Magazine / Summer 2019
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“We’re doing something positive for the environment...We’re trying to improve the land. It’s so important we have wetlands, deer, moose, every animal under the sun wandering around here. They can all live together, and we can still farm it.” Tom Warnyca
“This Hereford female we bought in Denver, via Wawota, in 2002 was coming a two-year-old. The largest number of registrations out of one Hereford cow in North America are out of her, and we own half of her. Through the propagation of that influence in our Hereford end, we have been given a huge advantage in our genetic base,” said Warnyca. They breed most of their cowherd through artificial insemination, using top-quality Hereford and Angus genetics, and they cover the rest of the breeding season with natural service. In 2010, the couple added a third ingredient to their commercial breeding program in the form of a Black Galloway sire, Diamond B Mozart 16M. Through a methodical approach to improving their genetics, opportunities arose for Warnyca Land and Cattle that
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extended beyond producing seedstock. Warnyca’s extensive judging career has taken him from the Pacific to the Atlantic, and at times he’s noticed a disconnect in the steers placing high in shows and what he sees as the reality of the beef industry. While attending the 2013 Calgary Stampede Steer Classic, where a 1,450-pound Hereford claimed the Grand Champion title, he made a conscious decision to produce more practical show steers. “When I looked at that steer, I knew his producer would have made some money on him. His mother would have had him without problems. He would have weighed enough at weaning time to make a buck or two, or if you sold him as a background steer at 800 or 900 pounds, finishing at the right weight range and age, you would have made money on him.”
Top Stock Magazine / Summer 2019
Tom and Danika began marketing about a dozen realistic crossbred prospects at Canadian Western Agribition under the Prospects with Purpose banner. Over the last few years, junior exhibitors from Vancouver Island to Nova Scotia have taken them home to show at their own Achievement Days. Later, when Warnyca judged a Speckle Park show and was impressed with the quality of one of the bulls exhibited, Codiak Acres Avery Creek Banjo 01B, they decided to breed a select group of heifers Speckle Park. “Those Speckled calves are easy to sell as prospects, but we have to be selective. Kids seem to gravitate to them, but we want to make sure they get the right ones.” Their first set of Speckle Park calves are on feed now at the farm and will be processed throughout the summer and fall.
In line with their prospect calf program, Warnyca Land and Cattle began to solidify their own personal philosophies. Warnyca explained how thankful they were to see their small 1950s acreage turn into approximately 4,000 acres of family-owned land. “We have a responsibility to look after it and the animals on it with the grasses we are planting, the crops we’re growing and the minimal amount of diesel we’re using. We’re doing something positive for the environment. See how many trees this family has planted over the last 60 years. We’re trying to improve the land. It’s so important we have wetlands, deer, moose, every animal under the sun wandering around here. They can all live together, and we can still farm it.” Backing up their beliefs, the couple began marketing their own beef under the name “100% Traditional Beef by Warnyca Land and Cattle.” This brand features everything from ground prime to tenderloin, roasts and ribs. They were already growing gluten-free oats for a processing company in Regina, Saskatchewan, and to sustain the product’s integrity they phased out all grains with gluten,
Above The WLC prospect string at the 2018 Canadian Western Agribition. ©© ShowChampions
Right Tom’s father, Danika and Tom (left to right) enjoy an evening in the field.
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including wheat, durum and barley. At present they grow a rotation of oilseed, pulse, oats and flax on their croplands, with the gluten-free, non-GMO crops grown on the farm making up the bulk of the finishing ration for their 100% Traditional Beef product. “There is a strong desire from a consumer standpoint to know where their food is coming from, that it’s being raised responsibly. I understand that,” said Warnyca. “Right from the time the animal is conceived to when it goes to processing, everything is done on our farm, so we have control over the environment these animals are raised in, tracking each one individually.” Their beef is processed locally at Western Prime, a government-inspected plant in Weyburn, and is currently sold online, by word of mouth and through Agribition, advertising to friends, neighbours and
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customers from as far away as Banff and the Maritimes. The high-quality beef is featured in some smaller, reputable restaurants in Regina. “We did a 6-ounce sirloin nutritional panel at a laboratory in Saskatoon comparing it to a Triple A sirloin. The protein level was higher, the fat content was less, it had fewer calories, a higher iron content and was better tasting,” he said. In fact, it had half the calories of the other sirloin, coming in at 200 calories. The other sirloin was 411 calories. “We believe it’s got a distinct rich beef flavour because of the genetic blend we have, specific to the infusion of the Galloway influence, and the fact our finishing ration is a gluten-free oats and peas ration, plus we age it for 21-30 days minimum. It’s been extremely popular.” Without children of their own, Tom and Danika still seek to benefit the youth of the industry. They believe kids sometimes
Top Stock Magazine / Summer 2019
Far Left Tom judges the Speckle Park show at Canadian Western Agribition. ©© ShowChampions
Near Left Warnyca’s 100% Traditional branded beef. ©© Darryl MacKillop
“If we’re going to do something, let’s make the most of it and do the best we can, enjoy it and have some fun. If we’re going to raise cows let’s raise the best ones we can.” Tom Warnyca
receive too much misinformation, causing them unnecessary stress and anxiety. Their goal for the juniors involved in their prospect program is for them to have fun, make a little money and understand the genetic behind the cattle and the future opportunities for the industry. When I asked how they envisioned their operation in the future, Warnyca shared a lesson from his mother after careful consideration. “She taught me that we all have an expiration date, so if we’re going to do something, let’s make the most of it and do the best we can, enjoy it and have some fun. If we’re going to raise cows let’s raise the best ones we can. If they are going to be purebred or commercial, let’s raise the best we can. If we’re going to raise beef, let’s raise the best we absolutely can. That’s the thought process of what we’re attempting to do here.” Considering the potential health and
Top Stock Magazine / Summer 2019
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Top Stock Magazine / Summer 2019
Warnyca’s 100% Traditional branded beef line includes several dry aged products. ©© Darryl MacKillop
Above Peyton Haslam shows her 2018 steer purchased from Warnyca Land & Cattle. ©© Erin Campbell
sustainability of beef cattle on a global scale, Warnyca believes they have a major responsibility as producers to the well-being of humans. He sees their 100% Traditional Beef by Warnyca Land and Cattle brand gaining traction, and they will continue guaranteeing the security and quality of their beef by finishing their own cattle. The couple also sees the prospect branch of their operation continuing, although it could eventually become secondary. “The main thing for us overall is that we see the continual progression to improvement, that our young stuff is better than our old stuff. I’m confident that’s going to happen if we make the right decisions through selection,” said Warnyca. “We are so fortunate to be involved in an industry, a natural setting like we have here today, to be able to contribute to the well-being of other people, a healthy nutritious product that is grown on our property, and that we’ve actually improved the soil’s fertility and health by these animals being here,” he said. “And when it’s all said and done, that we will be one of the leaders on a very specific high-quality beef protein with traceability and accountability.”
Top Stock Magazine / Summer 2019
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Success
comes with hard work . . . .
. . . and a
Hereford
CONGRATULATIONS
to all 2019 4-H youth on their achievements with their Hereford and Hereford-influence livestock.
780-855-3912 | www.albertaherefords.com | albertaherefords@gmail.com
AUGUST 13-15, 2019 BMO CENTRE ON STAMPEDE PARK, CALGARY, AB Visit us at canadianbeefindustryconference.com @CDNBeefConf
@CDNBeefConf
REGISTRATION NOW OPEN
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OYEN, ALBERTA 16 February 2019
Judge Darren Tyler — Photos Crossroads Beef Expo
GRAND CHAMPION STEER
GRAND CHAMPION HEIFER
LEVI MARTIN
JACEY MASSEY
CROSSROADS BEEF EXPO OKLAHOMA CITY, OK 18 March 2019
OKLAHOMA YOUTH EXPO
RESERVE CHAMPION STEER
RESERVE CHAMPION HEIFER
AMANDA SCOTT
LUKE BROOKE
Judge Dave Allan, Lydel Meier — Photos Legacy Livestock Imaging
RESERVE PERCENTAGE SIMMENTAL AND THIRD OVERALL EXHIBITED BY SAM TAYLOR, OWNED BY DOUBLE BAR D FARMS
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Top Stock Magazine / Show Results
OPEN CHAMPION STEER
OPEN CHAMPION HEIFER
GARRETT FEIGE
WILL DAVIES
JUNIOR CHAMPION STEER
JUNIOR CHAMPION HEIFER
WACEY TOWNSEND
TELL CALVERT
GMACK PROGRESS STEER AND HEIFER SHOW OYEN, ALBERTA 2 - 3 March 2019
Judge (Open) Greg Pugh, (Junior) Jonah Biensch — Photos GRP
RESERVE OPEN HEIFER
RESERVE JUNIOR HEIFER
RES JR STEER & RES OPEN STEER
LEVI MARTIN
TOBY NOBLE
KORD PHILLIPS
Top Stock Magazine / Show Results
041
VERMILION, ALBERTA 12 March 2019
Judge (Open) Kyle Lewis, (Jr) Laurie Morasch — Photos Garrett Lundago
CHAMPION OPEN STEER, CHAMPION JUNIOR STEER
GRAND CHAMPION OPEN HEIFER
RILEY PASHULKA
COUNTRY LANE DUCHESS 7F, PEDERSEN LIVESTOCK
LITTLE ROYAL STEER AND HEIFER SHOW
042
RESERVE JUNIOR STEER
GRAND CHAMPION JUNIOR HEIFER
MYA JANZ
TWST PRIMO PRIDE 42F, BRIANNA KIMMEL
RESERVE OPEN STEER
RESERVE OPEN HEIFER
RESERVE JUNIOR HEIFER
MADELEINE JANZ
BOB’S I’M A LOOKER 14F, TYLER YOUNG
FAY 802F, BRONWYNN FRENZEL
Top Stock Magazine / Show Results
THANK YOU TO OUR SPONSORS FOR YOUR GENEROUS SUPPORT HOODIE SPONSORS
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LONDON JUNIOR BEEF EXPO
CHAMPION BREEDING HEIFER, CHAMPION ANGUS JOEY MILLER
3RD OVERALL & CH SIMMENTAL ASHLEY MCCONNELL
RESERVE BREEDING HEIFER, RESERVE CHAMPION ANGUS KATIE ELMHIRST RESERVE CROSSBRED RODNEY PODOLINSKY
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4TH OVERALL & CH CROSSBRED
5TH OVERALL & RES SIMMENTAL
CHAMP % SIMMENTAL
BRINLEY MILLER
KADE EARLEY
NICOLE AVERY
Top Stock Magazine / Show Results
LONDON, ONTARIO 16 - 17 March 2019
Judge Justin Adcock — Photos Barn Girls Photography
CHAMPION CHAROLAIS
CHAMPION GALLOWAY
CHAMPION HEREFORD
CHAMPION HIGHLAND
JOEY MILLER
ABBEY COCKING
JOEY MILLER
CONNOR MCNAUGHTON
RESERVE CHAROLAIS
RESERVE GALLOWAY
RESERVE HEREFORD
RESERVE HIGHLAND
ALLY INGRAM
SHELBY MCILWRAITH
KATIE ELMHIRST
KALEIGH MCNAUGHTON
CHAMPION LIMOUSIN
CHAMPION MAINETAINER
CHAMPION SHORTHORN
CHAMP SHORTHORNPLUS
BRITTANY DRACUP
KAYLA MCPHAIL
BLAIR MCGLASHAN
SARAH HEIGHT
RESERVE LIMOUSIN
RESERVE MAINETAINER
RESERVE SHORTHORN
RES SHORTHORNPLUS
CONNOR RODGER
RYLANN CRAWFORD
JAMEY EBY
SYDNEY GRAUL
RES % SIMMENTAL
CHAMPION SPECKLE PARK
RESERVE SPECKLE PARK
AMANDA SCOTT
MAX BOERS
SPENCER MCKAY
Top Stock Magazine / Show Results
045
LONDON, ONTARIO 16 - 17 March 2019
Judge Justin Adcock — Photos Barn Girls Photography
JUNIOR BEEF EXPO
RESERVE MARKET ANIMAL
CHAMPION MARKET ANIMAL
JOEY MILLER
JOEY MILLER
3RD OVERALL MARKET ANIMAL
4TH OVERALL MARKET ANIMAL
5TH OVERALL MARKET ANIMAL
ABBY DEBUS
REEGAN SAWYER
MATTHEW MEUSER
FLORENCEVILLE-BRISTOL, QC 10 April 2019
CARLETON COUNTY 046
Judge Jack Oattes — Photos Tabitha Burrell
GRAND CHAMPION STEER
RESERVE CHAMPION STEER
DALE, LISA, MEGHAN & ASHLEY BLACK
ABIGAIL HUNTER
Top Stock Magazine / Show Results
048
CHAMPION ANGUS, CHAMPION PUREBRED, & SUPREME CHAMPION FEMALE
CHAMPION SENIOR COMMERCIAL FEMALE, & GRAND CHAMPION COMMERCIAL FEMALE
MCKENZIE PAGET
MATTHEW EDWARDS
CHAMPION SIMMENTAL, RES CH PUREBRED FEMALE
RES SR & RES CHAMPION COMMERCIAL FEMALE
RILEY PASHULKA
JACEY MASSEY
RESERVE ANGUS FEMALE
CHAMP HEREFORD FEMALE
CHAMPION AOB FEMALE
CH JR COMMERCIAL FEMALE
LUKE HAGGERT
KEATON KAUFMANN
KORD PHILLIPS
PERI PHILLIPS
RES SIMMENTAL FEMALE
RES HEREFORD FEMALE
RESERVE AOB FEMALE
RES JR COMMERCIAL FEMALE
TRINITY MARTIN
BRODYN LABATTE
WILL ROSSO
LEVI MARTIN
Top Stock Magazine / Show Results
MEDICINE HAT, ALBERTA 15 - 17 March 2019
Judge Ben Fox — Photos GRP
GRAND CHAMPION STEER, CHAMPION HEAVY STEER
RESERVE CHAMPION STEER, CHAMPION LIGHT STEER
LOGAN JAMIESON
AUSTIN KRIEGER
RESERVE LIGHT WEIGHT STEER
RESERVE HEAVY WEIGHT STEER
CHAMPION MIDDLE WEIGHT STEER
LANE STEEN
TYSON BUIST
ZANE SHORT
CODY SIBBALD LEGACY CLASSIC CH INT COMMERCIAL FEMALE HANNAH KEMP
RES INT COMM FEMALE
CODY SIBBALD SPIRIT AWARD
RESERVE MIDDLE WEIGHT STEER
HAILEY SIBBALD
TAYLOR PASHULKA
WAYLON BLACKLOCK
Top Stock Magazine / Show Results
049
BRANDON, MANITOBA 25 - 30 March 2019
Judge Andrew Kopeechuk
CHAMPION MARKET STEER
CHAMPION BOYS & GIRLS STEER
CHAMPION PROSPECT STEER
MELISSA MCRAE
TY NYKOLIATION
DARBY MCCORMACK
Photos (Steers) Prairie Pistol Designs, (Heifers) Jay-Dean Smyth
MANITOBA WINTER FAIR
050
RES PROSPECT STEER
RES MARKET STEER
GRACE GLOVER
DALLAS JOHNSTON
CHAMP ROYAL LADY
CHAMP LIMOUSIN HEIFER
CHAMPION ANGUS HEIFER
RESERVE ANGUS HEIFER
LAURA HORNER
KAITLYN DAVEY
GERRIN VANDERSLUIS
DYLAN FREY
CH SHORTHORN HEIFER
CH HEREFORD HEIFER
CH SIMM HFR, RES ROYAL LADY
CH COMMERCIAL HEIFER
NOLIN VANDERSLUIS
ORIANNA HYNDMAN
RAYEL KACZMAR
KAITLYN DAVEY
RES SHORTHORN HEIFER
RES HEREFORD HEIFER
RES SIMMENTAL HEIFER
RES COMMERCIAL HEIFER
GERRIN VANDERSLUIS
TEEGAN HYNDMAN
CODY CARSON
ORIANNA HYNDMAN
Top Stock Magazine / Show Results
PEI EASTER BEEF SHOW CHARLOTTETOWN, PEI 28 March 2019
Judge Colton Hamilton — Photos Jessica Davis Photography
GRAND CHAMPION STEER, CHAMP HEREFORD INFLUENCE, CHAMPION 4-H STEER
RESERVE CHAMPION STEER, CHAMPION SHORTHORN STEER
COREY FORD
COLBY MACQUARRIE & DERECK SANDERSON
SASKATOON, SASKATCHEWAN 5-7 April 2019
Judge Eric Boon — Photos Prairieland Park
SASKATCHEWAN JUNIOR BEEF EXPO
GRAND CHAMPION HEIFER RILEY BOHRSON
GRAND CHAMPION STEER
RESERVE CHAMPION STEER
RESERVE CHAMPION HEIFER
LEAH LIBKE
WAYLON BLACKLOCK
AIVA BIEBER
Top Stock Magazine / Show Results
051
CANADAS RICHEST YOUTH STEER AND HEIFER SHOW OLDS, AB 20 April 2019
052
Judge Scott Severtson — Photos GRP
GRAND CHAMPION STEER
GRAND CHAMPION HEIFER
AMANDA SCOTT
RILEY PASHULKA
RESERVE CHAMPION STEER
RESERVE CHAMPION HEIFER
TRINITY MARTIN
TRENTON CAMPBELL
RESERVE OPEN STEER
RESERVE OPEN HEIFER
TOBY NOBLE
MCKENZIE PAGET
Top Stock Magazine / Show Results
OLDS, AB 21 April 2019
Judge (Open) Jordie Buba & Luke Lewis, (Youth) Darrell & Leila Hickman — Photos GRP
GRAND CHAMPION OPEN STEER
GRAND CHAMPION OPEN HEIFER
KORD PHILLIPS
TRESTON CAMPBELL
GRAND CHAMPION YOUTH STEER
GRAND CHAMPION YOUTH HEIFER
LOGAN JAMIESON
LEVI MARTIN
OLDS SPRING CLASSIC RESERVE YOUTH STEER
RESERVE YOUTH HEIFER
TRINITY A MARTIN
KORD PHILLIPS
Top Stock Magazine / Show Results
053
CLARESHOLM, ALBERTA 24 April 2019
Judge Kasey Phillips — Photos GRP
GRAND CHAMPION STEER
GRAND CHAMPION PUREBRED HEIFER
AMANDA SCOTT
JACEY MASSEY
GRAND CHAMPION COMMERCIAL HEIFER
CHINOOK JUNIOR STOCK SHOW
SADIE WAUTERS
054
RESERVE STEER
RESERVE PUREBRED HEIFER
RESERVE COMMERCIAL HEIFER
SCARLETT PITTMAN
SYDNEY MCMILLAN
TRAVIS EDWARDS
Top Stock Magazine / Show Results
BASHAW, ALBERTA 27 April 2019
Judge (Open) Luke Marshall, (Junior) Blake Morton — Photos Top Stock
CHAMPION JR STEER
CHAMPION JR COMMERCIAL HEIFER
CHAMPION JR PUREBRED HEIFER
KASEY ADAMS
KARSEN TRYNCHUK
SETH TRYNCHUK
RESERVE JR STEER
RESERVE JR COMMERCIAL HEIFER
RESERVE JR PUREBRED HEIFER
KADE RANCIER
ROSLYN PRETTY
EVAN PATRIQUIN
BASHAW SPRING ROUND-UP
CHAMPION OPEN STEER TRINITY MARTIN
CHAMPION OPEN HEIFER
RESERVE OPEN HEIFER
RESERVE OPEN STEER
LEXI DIETRICH
SAMANTHA BOAKE
DAKOTA TOWNSEND
Top Stock Magazine / Show Results
055
ONTARIO YOUTH FORUM CHAMPION FEMALE, CHAMPION SHORTHORN BRYCE RAYMOND
RESERVE FEMALE, CHAMP ANGUS KATIE ELMHIRST
056
CHAMPION LIMOUSIN
CHAMPION HEREFORD
CHAMPION CROSSBRED
CHAMPION CHAROLAIS
BRITTANY DRACUP
MAGGI MURRAY
EMILY HARTLE
HALLE PACKER
RESERVE LIMOUSIN
RESERVE HEREFORD
RESERVE CROSSBRED
RESERVE CHAROLAIS
PAUL TWISS
KATIE ELMHIRST
JARED BALL
MEGHAN TRIEMSTRA
Top Stock Magazine / Show Results
RESERVE MARKET, CH LIGHT STEER REEGAN SAWYER
CHAMPION MARKET ANIMAL, CHAMP HEAVY STEER JACKSON CORNER
CH MARKET HEIFER
RES MARKET HEIFER
RES LIGHT STEER
RES HEAVY STEER
JOEY MILLER
JACKSON CORNER
CAITLIN COULTER
CARSON BLENKIRON
LINDSAY, ONTARIO 25 - 26 April 2019
Judge Taylor Harrison — Photos Barn Girls Photography
CHAMPION AOB
CHAMPION SIMMENTAL
RESERVE SHORTHORN
CHAMPION MAINE
BRADY HASSON
OWEN ELMHIRST
BLAIR MCGLASHAN
LOGAN SISSON
RESERVE AOB
RESERVE SIMMENTAL
RESERVE ANGUS
RESERVE MAINE
FLYNN REINHART
MORGAN MACINTYRE
JOEY MILLER
GEORDI MOFFATT
Top Stock Magazine / Show Results
057
VANCOUVER ISLAND, BC 3-5 May 2019
Judge Katie Songer — Photos Jennifer Buck
GRAND CHAMPION STEER
GRAND CHAMPION HEIFER
LAYLA DORKO
JENNA NIELSON
ISLAND SPRING BEEF SHOW
RESERVE CHAMPION STEER
RESERVE CHAMPION HEIFER
WILLIAM MARTIN
JEAN MACAULAY
MUKK BOOTS OR MITTENS WEBB, SASKATCHEWAN 4 May 2019
058
Judge Kurtis Reid — Photos Kennedy Stenson
CHAMPION STEER
RESERVE STEER
CHAMPION HEIFER
RESERVE HEIFER
TYSON BUIST
EMMA THOMASON
CHEYENNE BERNER
CHEYENNE BERNER
Top Stock Magazine / Show Results
WELDON, SASKATCHEWAN 4 May 2019
Judge Jon Wright — Photos Colleen Hansen
GRAND CHAMPION HEIFER
GRAND CHAMPION STEER
RILEY BOHRSON
WAYLON BLACKLOCK
RESERVE CHAMPION HEIFER
RESERVE CHAMPION STEER
TYRELL WENIG
CADENCE HAALAND
WELDON STEER AND HEIFER SHOW
BRUNO LIONS JACKPOT BRUNO, SASKATCHEWAN 8 June 2019
Judge Harvey Welter — Photos Jenny Glessman
CHAMPION STEER
RESERVE STEER
CHAMPION HEIFER
RESERVE HEIFER
JUSTIN HARCOURT
LUCAS MILLS
WAYLON BLACKLOCK
ALLY TETZLAFF
Top Stock Magazine / Show Results
059
WEYBURN, SASKATCHEWAN 11 May 2019
060
Judge Craig and Tricia Wilgenbusch — Photos Carla Fellner
GRAND CHAMPION STEER
GRAND CHAMPION HEIFER
WAYLON BLACKLOCK
CARTER GOUDY
RESERVE CHAMPION STEER
RESERVE CHAMPION HEIFER
TYSON BUIST
RILEY BOHRSON
SE CLUB CALF CRUZE
CH MAINE HEIFER
CH CROSSBRED HEIFER
EMILY SEBASTIAN
CHEYANNE BERNER
CH HEREFORD HEIFER
CH CHAROLAIS HEIFER
KYLEE DIXON
KADEN BECK
Top Stock Magazine / Show Results
ESTEVAN, SASKATCHEWAN 12 May 2019
Judge Riley Lafrentz — Photos Heather Brokenshire
GRAND CHAMPION STEER, CH CHAROLAIS
GRAND CHAMPION HEIFER, CHAMP SIMMENTAL
WAYLON BLACKLOCK
MASON BECK
RESERVE STEER, CH CROSSBRED
RESERVE HEIFER, RES SIMMENTAL
TOBY NOBLE
CASIE BROKENSHIRE
LORD OF THE RING
CH ANGUS HEIFER
CH SIMMENTAL STEER
CH AOB STEER
CH ANGUS STEER
COOPER BROKENSHIRE
BRITT FORNWALD
LUCAS MILLS
TYSON BUIST
CH AOB HEIFER
CH MAINE X STEER
CH HEREFORD X STEER
RILEY BOHRSON
LANE STEEN
BRENNA FORNWALD
Top Stock Magazine / Show Results
061
JOSEPHBURG, ALBERTA 26 May 2019 Judge (4-H/Open) Doug Roxburgh, (Jr) Darrell Hickman — Photos Jerry Repka
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CHAMPION JR STEER
CHAMP 4-H STEER
CHAMP OPEN STEER
TRINITY MARTIN
GARRETT MCPHERSON
TER-RON FARMS
JOSEPHBURG COUNTRY CLASSIC
RESERVE JR STEER
RES 4-H STEER
EVAN PATRIQUIN
REBEKAH KNULL
RES OPEN STEER
RES JR FEMALE
RES 4-H HEIFER
RES OPEN HEIFER
RUSYLVIA CATTLE CO
WILL, WYATT BRADFORD
LAYNE CUTHBERTSON
TER-RON FARMS
CHAMP JR FEMALE
CHAMP 4-H HEIFER
CHAMP OPEN HEIFER
LEVI MARTIN
EMILY YAREMKO
BOSS LAKE GENETICS
Top Stock Magazine / Show Results
CALGARY, ALBERTA 31 May - 3 June, 2019
Judge (Steers) Aaron Grant, Riley Chalack — Photos James Hudyma
GRAND CHAMPION STEER
RESERVE CHAMPION STEER
EVAN JAMIESON
JAYCEE DUTCHIK
Judge (Hfrs) Buck Thompson, Jared Couch
4-H ON PARADE RES COMMERCIAL FEMALE
RES PUREBRED FEMALE
MARIA KOOISTRA
JAYCEE DUTCHIK
SUPREME FEMALE, CH COMMERCIAL FEMALE
GRAND CHAMPION PUREBRED FEMALE
TRAVIS EDWARDS
TATE YULE
Top Stock Magazine / Show Results
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STETTLER, ALBERTA 9 June 2019
Judge Lee Wilson — Photos Christine Boake
GRAND CHAMPION STEER
GRAND CHAMPION PUREBRED HEIFER
KADE RANCIER
HALLEY ADAMS
HEARTLAND CLASSIC GRAND CHAMPION COMMERCIAL HEIFER JACEY MASSEY
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RESERVE STEER
RESERVE PUREBRED HEIFER
RESERVE COMMERCIAL HEIFER
HALLEY ADAMS
LEXI DIETRICH
KADE RANCIER
Top Stock Magazine / Show Results
LLOYDMINSTER, SK 2 June 2019
Judge (Steers) Russ Sibbald, (Heifers) Krista Erixon — Photos GRP
GRAND CHAMPION STEER
RESERVE CHAMPION STEER
KEHLER EATON
SHELBY BYGROVE
LLOYDMINSTER 4-H EXPO ACME STEER SHOW
CHAMPION HEIFER KEHLER EATON
GRAND CHAMPION STEER
RESERVE CHAMPION STEER
HALLEY ADAMS
TRINITY MARTIN
ACME, ALBERTA 18 June 2019
Judge Dave Longshore — Photos Christine Boake
Top Stock Magazine / Show Results
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Top Stock Magazine / Summer 2019
The attraction to the show ring spreads well beyond its walls and its ribbons. There is a societal curiously and desire to be part of the story.
E X PA N D I N G T H E S H O W R I N G
CULTURE CARE
WORDS BY BRENDA SCHOEPP
The Power of Inclusion
Transcending Care & Compassion
I
nclusion is a powerful word. It speaks to the acceptance of the presence of someone or something in our lives. Being inclusive takes grace and composure and it also brings to the table a wide diversity of thought. An inclusive culture is one which embraces difference and unifies it to one common purpose.
Dr. Temple Grandin has repeatedly reminded us that what we see as ordinary or even mundane can be an experience for someone else. In our everyday lives on our farms and ranches, we are deeply in tune with the needs and wants of those entrusted to our care such as companion and food animals. This includes show cattle.
Perhaps you have never thought of the show ring in this context but it is a powerful stage for inclusive alignment and action between what you do as a cattle person and what society craves for in a connection. We are in a unique historical time and place as studies by the Canadian Centre for Food Integrity show that consumers clearly love and trust their farmers.
This intimacy is profoundly special. The love for animals is often the emotional breaking point when things go wrong. We can hide and confide in them, play with them, profit from them and enjoy their presence as a contributor to our emotional and economic health. And we are wounded deeply when we lose them. It is a pity that this caring and compassion is not seen in a way that transcends
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The Royal Agricultural winter Fair in Toronto is a perfect storm of country meets city. ©© ShowChampions
from one culture – the culture of the pen to another culture, that of the urban observer. Why is this important? The overload of information to the consumer does not allow for investigative time. They hear emotional appeals perhaps to drop meat consumption or to increase eating it, both of which come from independent and very biased camps. To some the farmer and rancher are seen as the villains in the degradation of the environment and that scares folks. They want to believe in their future, as we do, and in particular a green one. From another source may be the message that animals are routinely abused or that their life needs are not met. This
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is not true but may produce the emotions of anger or fear. And yet another message may come from the position that beef is good and cattle owners do care!
are the basic needs: food, water, shelter,
There is strong scientific evidence that human and animal welfare are deeply ingrained. How we treat our cattle often is a reflection of how we interact with our family and staff. Equally so, a high level of respect for ourselves and for the people in our lives is often reflected in our care for cattle and other animals. If we consider Maslow’s hierarchy of needs we can see how tightly interwoven our needs and those needs of the cattle that we care for are. At the base of Maslow’s pyramid
the need to belong and it is safe to say
Top Stock Magazine / Summer 2019
warmth and rest, then safety, security and the freedom from fear. These are universal between humans and animals. But so is that we accept our food and companion animals as part of our universal family. This inclusive family can expand to include those folks outside of our circle. How we bring them to the table may take a different approach than what we have used in the past. Not Interested in Science In the past we have supported the argument for cattle and for beef with
science but Dr. Candace Croney, Purdue’s Director of the Center for Animal Welfare Science makes it clear that folks don’t want to know and don’t care about heavy science or the most recent studies. You have to, she reminds us, show how you are leading change and get that out in an honest and positive message. Where does the show ring fit into this dialogue regarding a culture of inclusiveness? Consider the following points: ▶▶ There is usually public present and they are curious ▶▶ It is a clean and controlled environment ▶▶ The cattle are calm and in their element ▶▶ The people involved are dressed to impress
▶▶ There is youth and women involved ▶▶ There are opportune times to comment on what is happening in the ring and why ▶▶ It is a positive social media opportunity The groundwork to connect with the consumer is already there. What is missing is the connective tissue between societal groups. When #fluffycow made the social media world in 2013 there was huge public engagement. In regard to the discussion, Amanda Radke in BEEF Daily wrote: “I’ve long said that fairs are a great platform for beef producers to interact with consumers, as it’s a public display of animal care and welfare”. If so then what is the rest of the story and how should it be told? Should pictures be used for
Below The Calgary Stampede attracts thousands of urban consumers who have the opportunity to interact with livestock and their handlers. ©© ShowChampions
Top Stock Magazine / Summer 2019
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“It is fair to surmise that fragmentation within the industry needs to be mended before adopting a strategy as the vision and the message would have to be consistent.”
conveying your message? Researchers in Europe say: yes and husbandry is particularly important in messaging. Add green fields and caring families along with a brief message about your care. Coming back to a media sensation with science would be mute often because folks simply cannot relate to the science and it does not address how they feel. Who is your Ambassador? It is fair to say that unless a member of the public has a program in hand and some background knowledge there are many instances where they must to walk into the show area to see what is happening. Once inside, there is nothing to guide them or ignite an interest. Going back to our check list above, this is the ideal venue to bring a consumer onside. Does it have to include a discussion on eating beef? Likely not, it is best to stick with what is happening in the “now”. An opportunity waits in each breed and class for adults and youth to be ambassadors. They could be welcoming folks as they drift in and explain what is happening and why. The ambassador could share something about their family values, the characteristics of cattle in general and also ask questions about the visitor’s background and interest.
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This balanced conversation leads to interesting stories. Will it work? I asked men and woman who are active in this showing and in industry to comment. Their responses fell into five categories: 1. I’m not interested. I am here to show cattle. 2. This idea of an ambassador has merit. 3. OK, but I am concerned on who would train for and organize this. 4. I would rather have the public on my farm so they get the whole picture. 5. The show ring does not project the production end, particularly in club calves, so we are not sure this is the story we should be telling. It is fair to surmise that fragmentation within the industry needs to be mended before adopting a strategy as the vision and the message would have to be consistent. It would be critical that the public felt both informed and welcome. On the positive side was the repeated reference to family and family is something that most folks desire or can relate to. The key may be in the message of the strong family connection to cattle. Why a culture of care? The commercial industry is tasked with selling beef and advertising to consumers and the seed stock industry
Top Stock Magazine / Summer 2019
Bull hugs at the 2018 Canadian Western Agribition. ©© ShowChampions
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undisputedly has a grasp on the best in genetics in the world. You may be asking: why would we care? Both the Canadian and American Centers for Food Integrity found that consumers are focused on the humane treatment of animals and specifically wanting to be assured of outstanding animal care. They want their food to be safe and that there be a focus on environmental stewardship. Trust, both associations remind us, comes from transparency. We care because consumers want more engagement in the food system. Most important here is to be aware that consumers are not a subset of our public, they are the whole of it. A more intimate conversation and the controlled and hushed atmosphere of the show ring
“Consumers are focused on the humane treatment of animals and specifically wanting to be assured of outstanding animal care. They want their food to be safe and that there be a focus on environmental stewardship.� is the ideal setting to take the approach of universal inclusion. Why do we care? Caring about the welfare of our cattle and caring about our fellow man takes some transparency and leaves us a little vulnerable. That is offset by shared values and the benefits of inclusion. When we consider what the show ring has to offer and the needs of the public we see an alignment in values and these values are
authentically and visibly on display. The attraction to the show ring spreads well beyond its walls and its ribbons. There is a societal curiously and desire to be part of the story. Inviting folks in and making it easy for them to understand, providing a connective link and genuinely engaging with them while letting our excellence show are all part of creating a culture of care.
JOIN US AT THE FARM
S E P T E M B E R 14
Sires represented Fu Man Chu, Unstoppable Black Power Play, and Garth.
Diamonds Rough 2ND ANNUAL IN THE
FIELD DAY AND SALE Good cattle, Food and Friends!
36121 Range Road 254, Red Deer County, AB Kelly, Scott and Aubrey Fraser 403.598.4323 Kristine Smith 403.227.2523 Follow us on Facebook
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Top Stock Magazine / Summer 2019
Accident
IT’S NO ... CHAROLAIS-INFLUENCE STEERS CONTINUE TO
dominate
There’s no hiding the
Congratulations
charolais Influence WWW.CHAROLAIS.COM
2320 41 Ave NE Calgary, Alberta T2E 6W8 Phone 403.250.9242
to all youth successfully exhibiting Charolais projects this spring and best of luck to those attending the Canadian Charolais Youth Association Conference and Show, July 24 - July 27 in Weyburn, SK.
find us on the web www.topstockmagazine.com
sales+events UPCOMING SALES + EVENTS SEPT
14
Red Deer County, AB
SEPT
26
Double Bar D Farms Online Heifer Sale
www.sconlinesales.com
SEPT
29 5
12+14 OCT
17-19 OCT
30
JULY
12-14
Crossing Creek Cattle Steer & Heifer Sale
JULY
The Cliffs Farm "Take the Lead" Bid-off Sale
www.showcattleconnection.com
Red Round-up 47th Annual Show and Sale Olds, AB
AXA Farms Online Sale
Smartauctions.tv
DEC
10-13
JULY
Morinville, AB
OCT
JULY
Hill Haven Shorthorns & Guests “Selection Sale” Duntroon, ON
OCT
11
Nu-Haven Cattle Co Field Day & Sale
UPCOMING SHOWS + EVENTS
Double Bar D “Sharing the Herd” Female Sale Grenfell, SK
14
18-20 JULY
18-21
JULY
24-27 JULY
25-27 JULY
27-28 JULY 30
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AUG 3
Lloydminster Colonial Days
UPCOMING SHOWS + EVENTS JULY 31
-
Lloydminster, AB
AUG 3
Ontario Simmental Trillium Classic
AUG
Calgary Stampede Junior Steer Classic
AUG
Canadian National Junior Angus Showdown
AUG
Lindsay, On
Calgary, AB
BarriÉre, BC
Canadian National Junior Limousin Impact Show Saskatoon, SK
2-4
7-11
13-15 AUG
14-17
Canadian Charolais Youth Association Show
AUG 28
Weyburn, SK
SEPT 1
Canadian National Junior Shorthorn Show
AUG 30
Vermilion, AB
SEPT 1
Maple-Ridge/Pitt Meadows Countryfest
SEPT
Maple Ridge, BC
Prince Albert Exhibition Summer Fair Prince Albert, SK
-
20-21 OCT
4-6
Canadian National Junior Hereford Bonanza Weyburn, SK
Manitoba Youth Round-up 12th Annual show Neepawa, MB
Young Canadian Simmental National Classic Saint-Hyacinthe, QC
Canadian Beef Industry Conference Calgary, AB
Canadian National Junior All-Breeds Show Bashaw, AB
Interior Provincial Exhibition Armstrong, BC
Young Ranchman's Junior Show Swift Current, SK
Hants County Exhibition Heritage Classic Beef Show Windsor, NS
Olds Fall Classic Olds, AB
SPRING ISSUE CORRECTION
YESTERDAY’S TRADITION – TODAY’S TECHNOLOGY
PHIL & CATHERINE BROWN MANAGERS
The Reserve Champion Shorthorn Bull at the Royal Winter Fair was Hill Haven Escalade 5E exhibited by Maple Key Farm. We apologize for the error.
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Top Stock Magazine / Summer 2019
2019
the Class of COLBURN PRIMO X DAKOTA GOLD HEIFER
WALKS ALONE X MAVERICK STEER
PRIVATE TREATY SALES START JULY 15.
WALKS ALONE X MAVERICK STEER
The steers and heifers on offer are sired by Walks Alone, Colburn Primo, Mr Rusylvia Benelli, Silveiras Style, and Buccaneer. We have prioritized soundness, stoutness, fleshing ability, and docility so that you can have success in and out of the show ring.
MR RUSYLVIA BENELLI X EYE CANDY STEER
LUCKY SPRINGS FARMS
LEN & SALLY SONGER & FAMILY • Rocky Mountain House, Alberta, Canada • 403.845.5239 luckyspringsfarms@yahoo.com • www.luckyspringsfarms.com • www.facebook.com/LuckySprings Top Stock Magazine / Summer 2019
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advertisers INDEX OF ADVERTISERS AgPlus
47
Canadian Red Angus Promo Society 13
Hill Haven Shorthorns
Alberta Hereford Association
38
Canadian Sires
Lucky Springs Farms
75
Alberta Shorthorn Association
26
Chinook Junior Stock Show
43
Merit Cattle
15
AXA Farms
29
The Cliffs Farm
26
Nu-Haven Cattle
72
Bohrson Marketing
IFC
IFC
Copper Creek Herefords
74
Olds Regional Exhibition
27
Bullseye Mineral
14
Country Junction
79
RK Show Supplies
78
Calgary Stampede
BC
Crossing Creek Cattle
77
Smart Auctions
76
3
Sullivan Supply
Canadian Beef Industry Conference 39
Double Bar D
Canadian Charolais Association
73
Genex
12
Summer Synergy
27
Canadian Hereford Association
28
Golden Oak Livestock
29
Weaver Leather & Livestock
10
HIGHEST AUCTION TOTAL INCOME HIGHEST AVERAGE AUCTION INCOME HIGHEST AUCTION CLEARANCE RATE
Don’t Have a Sale. Have a Pay Day. 076
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Top Stock Magazine / Summer 2019
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NEW YEAR » NEW STEER » NEW DATE
OCTOBER 5.2019
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CROSSING CREEK CATTLE
PROSPECT STEER AND HEIFER SALE
Join us at the Ranch
Morinville, Alberta • Open House 11AM • Phone bidding until 8PM
Calves by Italian Stallion • Dakota Gold • and our Monopoly herd sire
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crossingcreekcattle@hotmail.com
Morinville, Alberta, Canada 403.636.1066 www.crossingcreekcattle.com
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CELEBRATING THE 36TH ANNIVERSARY OF CALGARY STAMPEDE JUNIOR STEER CLASSIC IN 2019 As part of the Calgary Stampede’s commitment to developing the next generation of agriculture advocates, the 2019 Junior Steer Classic show will be entirely oriented to youth competitors aged 9-21 years. There are over $73,000 in scholarships and prizes available in 2019.
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