Limousin Voice Fall 2019 by Top Stock

OCTOBER 2019 VOL 15 NUMBER II

Official Publication of the Canadian Limousin Association

IN THIS ISSUE MORSAN FARMS and the Thalen family success story A LIMOUSIN LEGACY Stewart Limousin are a pillar of the breed MARKETING PUREBRED LIVESTOCK The ins-and-outs of branding your operation A JUNIOR'S POINT OF VIEW Angus and Jules Smyth on growing up with Limousin

Hunt Credentials 37C ET x B Bar Polled Unique 114U Due January 29, 2019 to RPY Paynes Cracker 17E

HOMO POLLED

B BAR/VLE FORTUNE 41F ET CPF4093022 • 94% B Bar Cognac 1B x Richmond Xotic SRD 6X Due January 17, 2020 to RPY Paynes Cracker 17E

HOMO POLLED

B BAR BANVEL 3G ET CPM4099421 • 92% Hunt Credentials 37C ET x B Bar Polled Unique 114U

MATERNAL SIB

B BAR NICOLE 6F CPF4092939 • 92%

FULL SIBS

HOMO POLLED

HETERO POLLED

B BAR/HAWKEYE MOLLY 40F ET CPF4092983 • 94% B Bar Austin Healy 4D ET x B Bar Molly 11C Due January 31, 2020 to Hunt Credentials 37C ET

HOMO POLLED

B BAR / VLE VIBRANCE 7G ET CPM4099423 • 92% B BAR WARHAWK 11G CPM4099437 • 93% Birubi Jupita J15 x Richmond Xotic SRD 6X

B Bar Slate 17C x B Bar Foxtrot 22B

Annual

Offering

herdsire prospects • heifer calves • bred heifers • proven producers • frozen genetics

Tuesday

December 17, 2019 Saskatoon, SK

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@sasktel.net

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 306.858.2130 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

Sale managed by

These Ladies

Sell!

Pinnacle’s Gossip Girl 905G Wulfs Compliant K687K x Greenwood Pld Brandy 704B DOB: January 1, 2019 Homo Polled Sells November 2, 2019 at The Royal Elite Sale, royal winter fair

The Swaans & Kishkans

Pinnacle’s Gold Standard 8G b bar bentley 8D x Ivy’s you belong with me 28y DOB: January 19, 2019 Sells November 28, 2019 at The solid gold sale, cwa

Rob: 250-991-8229 | Erin: 250-991-6654 | Quesnel, BC | kishkan@quesnelbc.com | www.pvlimousin.com

CANADIAN WESTERN AGRIBITION THUR SDAY

Nov 28 2019

THEY SELL

SOLID

GOLD LIMOUSIN SALE

 EMF GEROY 4D ET RPY PAYNES DIESEL 37D x RPY PAYNES CAROLINA 13Z Homo polled • born 02/01/2019  EMF FALL TIME DREAMS 44F CFLX WILD CARD x RPY PAYNES DREAM GIRL 26D ET (pictured Below) • born 30/09/2018 Dam of 44F

Congratulations Limousin breeders on years in Canada VISI T BOHR SON.COM FOR C ATALOG

Check our Facebook for more information

TERRY & LYNETTE HEPPER & FAMILY R.R.#1 Zehner, SK, S0G 5K0 306.781.4628 or 306.536.7075 Find us on Facebook Eden Meadows Farm

WINDY GABLES, WE ARE

CELEBRATING

50 YEARS OF

LIMOUSIN IN CANADA WITH A SPECIAL LOT AT THE ROYAL WGL Gladiolus 26G

Welcome to the newest member of the herd! Aidyn Hazel Grace, October 1, 2019

Dam

RPY Paynes Cracker x WGL Early Rose 10E (Redwood)

Watch for an EXCELLENT set of Bred Heifers in the 2019 Edition of

THE COLOURS OF AUTUMN SALE DECEMBER 2019 AT THE COOKSTOWN STOCKYARDS â&#x20AC;¢ COOKSTOWN, ONTARIO

Bryce and Nathan Allen PO Box 189, RR#4 Warkworth, Ontario K0K3K0 Bryce 705-924-2583 brycea@alleninsuraance.ca Nathan 705-761-9426 nathana@alleninsurance.ca

CONTENTS

16 MORSAN FARMS

The Thalen Family story

40 A LIMOUSIN LEGACY

Stewart Limousin are a pillar of the breed

48 MARKETING PUREBRED LIVESTOCK

Part one of a six part series exploring the ins-and-outs of branding your operation.

62 A JUNIOR'S POINT OF VIEW

LIMOUSIN VOICE / OCTOBER 2019

Angus and Jules Smyth on growing up with Limousin

Contributors Ad Sizes & Specifications CLA Presidents Report CLA Office Update CJLA News CJLA Impact Show Results Canadian Junior Limousin News Ontario Junior Limousin News Fall Judges Announced Founding Members of the CLA Canfax Market Report Masterfeeds WEANING STRATEGIES Provincial News British Columbia Alberta Saskatchewan Manitoba Ontario Québec Maritimes Technology AGTECH AND THE BEEF INDUSTRY CCA President’s Report Herd Health HEALTH PREPAREDNESS FOR CATTLE SHOWS OR TRAVEL Social News Upcoming Events Advertisers Index

6 7 8 12 26 26 34

35 38 39 58 60 66 66

Image Credit: Highpoint Design

68 70 71 72 73 74 76 78 80 82 90 91

CONGRATULATIONS

TO CANADIAN LIMOUSIN BREEDERS ON THEIR 50TH ANNIVERSARY

Celebrating 50 years breeding Limousin with our annual bull sale on Saturday,

MARCH 21, 2020

Your source for homozygous polled cattle

CANADIAN WAYS

CURVE BALL

highlandstockfarm.ca Bragg Creek, Alberta

Rob & Marci 403.585.8660 Amanda 403.470.1812 highlandstockfarms@gmail.com

BOSTON

We are very proud of Amanda being recently elected as the president of the Canadian Limousin Association. She is the third generation from Highland Stock Farms to carry this office after her grandpa Don in 1981, and her dad Rob in 2004 â&#x20AC;&#x201C; 2006.

CONTRIBUTORS CHLOE LONG, MSc. Chloe Long is originally from Ohio, USA. She completed her Bachelor’s degree in Animal Science from The Ohio State University in 2014 followed by a Masters degree in Ruminant Nutrition from the University of Illinois completed in 2016. At Masterfeeds Chloe specializes in beef feedlot and cow/calf nutrition and product formulation. Chloe currently resides with her husband Ben in Breslau, Ontario. THE LIMOUSIN VOICE TEAM

Publisher & Creative Director Katie Songer publisher@limousinvoice.net 587.802.3110

DELANIE KNULL Delanie Knull hails from a cow/calf operation near Crossfield, Alberta. Delanie was an avid 4-H member and is a graduate of the Agricultural Management program at Olds College. The Canadian Limousin Association was pleased to have Delanie as their Summer Student in 2018, where part of her duties was writing articles for the Limousin Voice.

Advertising Representative & Editor Tessa Verbeek tverbeek@limousin.com 403.636.1066 UPCOMING ISSUES

Issue Book by Published December Nov 20 Dec 19 February Jan 7 Feb 10 October TBA TBA ADVERTISING RATES

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LIMOUSIN VOICE / OCTOBER 2019

All ads are full color. 5% GST not included. Yearly contract discount 10% (Card Ads Exempt)

The Limousin Voice is published three times per year. One year subscription costs $35.00 per year ($36.75 with GST) in Canada, $50.00 USD per year in the USA and internationally. The Limousin Voice hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Limousin Voice and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Limousin Voice magazine. The Limousin Voice does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Limousin Voice.

ROY LEWIS, DVM Dr. Roy Lewis has been a large animal veterinary practitioner for over 30 years with a cattle practice in Westlock, Alberta. His interests were herd health and bovine reproduction. Since 2012, Roy has been working part time for Merck Animal Health as a Technical Services Veterinarian.

BRIAN PERILLAT, B.SC. M.SC. P.AG Brian Perillat has been the Manager at Canfax since April 2010. Brian grew up on a mixed farming operation near Duck Lake, Saskatchewan and continues to be involved with the family farm. Prior to working at Canfax, Brian worked as a livestock production economist with Alberta Agriculture, and also spent over 4 years working with MNP as a farm management consultant.

DAWN TRAUTMAN, B.SC., M.SC Dawn Trautman is an agricultural economist with a B.Sc. in Biological Sciences and a M.Sc. in Agricultural and Resource Economics, both from the University of Alberta and she is currently working on her MBA part-time. Dawn is Manager of Smart Agriculture and Food Innovation at Alberta Innovates. Her role involves program planning, design, and delivery; and building relationships and partnerships with the agri-food industry, scientific community, and government stakeholders.

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NO CELL PHONE PHOTOS

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HOW DOES IMAGE RESOLUTION WORK?

W 9.75”

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Images taken at a low resolution (eg. taken by a cell phone camera) or images that have been downsized cannot be enlarged again and remain crisp. When they are enlarged, the computer ‘makes up’ the missing or deleted pixels, resulting in blurry or ‘pixelated’ images.

Business Card

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IMAGE TAKEN AT RIGHT RESOLUTION

DIGITIAL IMAGE SUBMISSION REQUIREMENTS

Minimum image size at print resolution

YOUR DIGITAL CAMERA Set your camera 1 USE to take the highest resolution images.

At display resolution (72 pixels per inch)

SIZE should be 1.5 MB or more! 2 FILE Send as a high resolution JPG. Do Not Resize.

(300 pixels per inch) Width: 8.75in Height: 6.25in

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LIMOUSIN VOICE / OCTOBER 2019

Full Page

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CLA PRESIDENT

PRESIDENTS REPORT

LIMOUSIN VOICE / OCTOBER 2019

Amanda Matthews

ello everyone! I wish that this issue of the Limousin Voice finds everyone with a successful harvest and heavy weaning weights after such an adverse summer. I am very honoured to become the 32nd President of the Canadian Limousin Association, and the third generation of Highland Stock Farms, after my Grandfather D.C Matthews (1981) and Dad, Rob Matthews (2004-2005), to hold this title. I have to give a very sincere thanks to Erin Kishkan for her outstanding leadership and I look forward to working further with her. I would also like to recognize Laura Ecklund for her absolutely remarkable work as our Interim General Manager; she is someone I hope everyone takes the opportunity to recognize for her passion for our breed and membership. I would also, at this time, extend a warm welcome to our newest board members, Carey Hirschfeld of Saskatchewan and new Vice President, Wayne Burgess of Alberta. The countdown is on for our very exciting 50th Anniversary celebrations at the Toronto Royal! I am personally looking forward to meeting members from across the country and celebrating our breed’s amazing achievements. We as a whole are continuing to be a leader in multiple facets of the beef industry, from show ring to feedlot, blazing a trail. I encourage everyone please take the time to come to recognize our Limousin achievements in Toronto with a banquet on November 1st at the Chelsea Hotel, where the beef dinner will consist of the 50 Steers for 50 Years, November 2nd, the Junior Heifer Show and The Royal Elite Sale featuring a select set of Limousin lots and then the pinnacle of the weekend the 50th National Limousin Show on November 3rd at 1:00pm. I want to establish with the membership that I have a personal goal that I would like to see more participating CLA members on our committees including the National Show, Commercial, and Breed Improvement, to name a few. I encouraging individuals, with a passion that matches any of these committees, to participate. I come from the school where I believe if you have a complaint and you can remedy it by becoming a part of the solution then you should. We are a breed with a lot of bright minds, and we need them to create a model of success. May everyone have a bountiful fall, whether that be in the fields or in the show ring, I wish everyone the best. Should you have any reason, please feel free to reach out to me; I look forward to the future of the Canadian Limousin Association. All the Best,

Amanda Matthews CLA PRESIDENT

CANADIAN LIMOUSIN ASSOCIATION

#13, 4101 – 19 Street N.E. Calgary, Alberta T2E 7C4 Phone: 403.253.7309 Toll Free: 1.866.886.1605 Fax: 403.253.1704 www.limousin.com

CLA STAFF

Interim General Manager & Canadian Junior Limousin Association Coordinator

Limousin Voice Advertising Representative & Editor

Tessa Verbeek 403.636.1066 Laura Ecklund 403.559.9849 info@limousin.com tverbeek@limousin.com / cjla@limousin.com

Registry & Member Services

Dallas Wise, Shayla Chappell & Doreen Claiter 403.253.7309 limousin@limousin.com

CLA BOARD OF DIRECTORS PRESIDENT Amanda Matthews Alberta 403.470.1812 amandagracematthews@gmail.com

CLA DIRECTORS

VICE PRESIDENT Wayne Burgess Alberta 403.813.8416 vleburgess@gmail.com

Nova Scotia

TREASURER Cody Miller Alberta 780.349.0644 codymiller8@gmail.com

Dan Darling 905.375.4019 dmdarling13@gmail.com

PAST PRESIDENT Erin Kishkan British Columbia 250.747.3836 kishkan@quesnelbc.com

Saskatchewan Carey Hirschfeld 306.441.3723 bchirsch@hotmail.com Joe Cooper 902.893.0744 cooperboys@bellaliant.net

Ontario

Mike Geddes 519.502.8864 mikegeddes@jfm.ca Matthew Heleniak 519.537.1451 matth@norpacbeef.com

British Columbia

Ontario

Alberta

Quebec

Saskatchewan

Maritimes

Erin Kishkan 250.747.3836 kishkan@quesnelbc.com

Mike Geddes 519.375.6230 mikegeddes@jfm.ca

Cameron Olson Serge Dethier 403.999.1682 450.454.6456 cameron_olson@aggienetwork.com dianejoly19@hotmail.com Eric Martens 306.391.9019 ermartens@hotmail.ca

Manitoba

Travis Hunter 204.838.2019 diamondtlimo@gmail.com

John-Calvin Siddall 902.664.8008 jfsiddall@nsac.ca

LIMOUSIN VOICE / OCTOBER 2019

PROVINCIAL ASSOCIATION PRESIDENTS

RICHMOND RANCH SON OF XOTIC SON OF XOTIC

RICHMOND DEFENDER SRD 36D

RICHMOND BACK TALK SRD 71B

ZANDY X ZODIAC

DAUGHTER OF XOTIC

RICHMOND ZODIAC SRD 29Z

SON OF XOTIC

Limousin • Black Angus • Red Angus

RICHMOND XOTIC SRD 6X

CHECK OUT OUR LOT IN THE UPCOMING ROYAL SALE, NOVEMBER 2 IN TORONTO

B BAR/VLE FAME 30F ET - UZX 30F

OFFERING CHOICE OF ANY EMBRYO MATING

CREATED AT RICHMOND RANCH

PUREBRED EMBRYOS

CREDIT SRD 27C X MASH ACCOLADE Richmond Xotic SRD 6X 5x Electric Impact FULLBLOOD EMBRYOS 9x Paynes Diesel Richmond Credit SRD 27C 4x Richmond Duke SRD 8D 5x Harvest Olympus 17x Richmond Ace TSR 39A 6x Mash Accolade Richmond Zandy SRD 49Z 8x GV Krugerand 5x Richmond Zodiac SRD 29Z ShadyCreek MSJ 62A Perfect Storm RPY 10R 9x Mash Accolade 3x Richmond Wyatt SRD 48W Bogie’s Zora LDN 36Z 5x Richmond Slugger SRD 42S 11x Mash Accolade

FLASH SEMEN SALE! LIST COMING SOON

RICHMOND CRUSADER SRD 53C

RICHMOND ACE TSR 39A

RICHMOND ZANDY SRD 49Z

PERFECT STORM RPY 10R

THE RICHMOND FAMILY Jim & Stephanie 403-323-8433 RICHMOND DUKE SRD 8D

Tiffany 403-740-3748

Brandon, Samantha, Cole & Tyson 403-741-2675

www.richmondranch.com

Look what Amaglen can add to your herd

For

CONGRATULATIONS TO THE CLA ON 50 GREAT YEARS!

years, the CLA has lead us down the right path, and now we'd like to

Lead you into the future Sunrise Daughter at Stewart Limousin

Now That's Production!

Amaglen Canadian Sunrise

Amaglen Canadian Sunrise x Amaglen Zax

Wulfs Billy the Kid x Amaglen XOXOXO bull calf

Wulfs Xtractor x Amaglen Teaser Lady

Proven females, bred heifers, and heifer calves for sale. Offering excellent females that could step out into any operation and make their mark. Individuals and groups available.

CLA Platinum Herd – 37 years of birth weights, weaning weights, and retained yearling weights on calves – Docility records since 1994 – Many Manitoba Bull Test Top Indexing Limousin Bulls – Top Indexing Bull of All Breeds (550+ bulls) at the Manitoba Test Station – Excellent Carcass Data – Have AIed over 700 cows to the top bloodlines in the industry on natural heats – 50 Embryo Transfers – Had the #1 Trait Leader Female in the country for Milk, as well as many other trait leaders over our career – All cows are scored at calving on docility, maternal, milk, and calf vigour – Docility – if we can’t handle them, we don’t want ‘em! – Performance, Pedigree and Personality!

AMAGLEN LIMOUSIN

Ian & Bonnie Hamilton • Amanda & Clint Seward Box 55, Darlingford, MB R0G 0L0 Ian and Bonnie: 204-246-2312 • Ian's Cell: 204-823-1240 Amanda and Clint: 204 246-2576 • Amanda Cell: 204 823-2286 amaglen@inetlink.ca

Since 1982

VISIT OUR WEBSITE AT WWW.AMAGLENLIMOUSIN.CA

One of the Platinum Elite Herds in Canada What you measure, you can manage!

OFFICE UPDATE/ DERNIÈRES NOUVELLES DU BUREAU Passion – a word I have heard used many times this year as we celebrate the 50th Anniversary. In 50 years, we have seen many people make their mark on the Limousin breed in Canada. All of these people had a passion for what they were doing and a vision for the future of our breed. I encourage you to reflect on your story in our breed and to reach out and thank those that influenced you along the way. We are collecting stories from our members that tell the history of the last fifty years. We encourage you to share your fond memories and pictures with the CLA to be used in the 50th celebrations. Thank you to those that have shared your memories thus far; we have enjoyed reading them. CLA EXECUTIVE

The CLA Board of Directors held their summer board meeting and the CLA Annual General Meeting July 19 and 20 in Saskatoon, Sask. in conjunction with the CJLA Impact Show. Wayne Burgess and Carey Hirschfeld were elected to the board by acclimation and will each serve a three-year term. I would like to personally thank outgoing directors Bill Zwambag and Eric Boon for the time they devoted toward this board for the last six years. Thank you to Erin Kishkan who passionately led our Association as President for the past two years. I would like to congratulate and welcome our new Executive; President Amanda Matthews, Vice President Wayne Burgess and Treasurer Cody Miller. Amanda joins a family tradition as the third generation of CLA Presidents. We are looking forward to a great year ahead with this board.

LIMOUSIN VOICE / OCTOBER 2019

CLA OFFICE HOURS

Earlier this year we hired Doreen Claiter to work with Dallas Wise and Shayla Chappell in the registry office. Doreen is a Simmental breeder from Calgary and brings with her a strong working knowledge of registering cattle. This fall we have decided to close the CLA office on Fridays. Our working hours will be Monday to Thursday 8:30 am to 4:30 pm Mountain Time. This change will allow us to complete your registry work in the most efficient way possible with part time staff members. DNA TESTING

I would like to remind everyone that if you are sending hair samples

you must send them on a hair card. Hair cards can be ordered through the CLA office in advance or at the time you order DNA testing. I would like to encourage you to consider using tissue samples as your primary method of DNA sampling. Tissue samples are easy to take and there is less chance for human error than there is with a hair sample. If you are interested in learning more about tissue samples please let us know and we can help you get started. There is a good tutorial video from Allflex on the CLA website as well. It is not possible for us to rush a DNA sample so please request the testing early to allow it to be completed in time. This is very important to remember during show season and bull sale season. DNA tests take on average 21 days to complete from the time the sample arrives at the lab. Once the sample is completed the results are uploaded to DigitalBeef. You can find these results under the DNA tab on the animal’s profile. We will notify you of any parentage exclusions where additional testing is required as well as horned/polled, coat colour and Proto testing results. If you are not an online member and do not have an email address your results will be mailed or faxed to you. We do not report results verbally over the phone. 50TH ANNIVERSARY CELEBRATION

The 50th Anniversary Committee has been working hard to make this celebration one to remember. I hope you plan to join us November 1-4 at the Royal for the 50th Anniversary Event. The Anniversary Banquet will be held on Friday, November 1 and will feature guest speaker Dan Needles. This will be followed by the National Limousin Sale on Saturday and Show on Sunday. We are expecting a large number of cattle which should make for a highly competitive show. If I haven't had the chance to meet you yet please make sure you catch up with me for a visit during the celebration. The saying "Do it with passion or not at all" speaks to the success our breed has experienced over the years. I look forward to celebrating this success alongside everyone from across Canada this November at the Royal. Let's be proud of one another's accomplishments and fuel that passion to carry us into the next fifty years.

BY / PAR

EXÉCUTIF DE L’ALC

La réunion d’été du conseil d’administration de l’ALC et l’Assemblée Générale annuelle de l’ALC ont eu lieu les 19 et 20 juillet dernier à Saskatoon, simultanément avec la Concours Impact des jeunes éleveurs Limousin. Wayne Burgess et Carey Hirschfeld ont alors été élus par acclamation et ils siègeront au conseil d’administration chacun pour un mandat de trois ans. Je voudrais remercier sincèrement les administrateurs sortants, Bill Zwambag et Eric Boon, pour tout le temps qu’ils ont consacré durant les six dernières années au sein du conseil d’administration. Merci également à Erin Kishkan, qui a présidé avec grande passion notre association au cours des deux dernières années. Je voudrais aussi féliciter et accueillir notre nouvelle Présidente de l’exécutif, Amanda Matthews, ainsi que Wayne Burgess à titre de Vice-Président et Cody

Miller qui agira comme trésorier. Amanda poursuit la tradition familiale, alors qu’elle est la troisième génération impliquée à la présidence de l’ALC. Avec ce nouvel exécutif, nous sommes enthousiastes pour entreprendre la prochaine année. HORAIRE D’OUVERTURE DU BUREAU DE L’ALC

Plus tôt cette année, nous avons embauché Doreen Claiter, laquelle travaille avec Dallas Wise et Shayla Chappell au niveau du département de l’enregistrement. Doreen élève des bovins Simmental à Calgary et elle possède une grande expertise au niveau de l’enregistrement des bovins. Cet automne, nous avons décidé que le bureau de l’ALC serait fermé à tous les vendredis. Nos heures d’ouverture seront donc du lundi au vendredi, de 8:30 à 4:30 (heure normale des Rocheuses). Avec ce changement, nous pourrons toujours compléter vos demandes d’enregistrement de la manière la plus efficace possible, et cela avec du personnel à temps partiel. ANALYSE DE L’ADN

Je voudrais rappeler à tous que lorsque vous transmettez des échantillons de poils pour analyse, ceux-là doivent être envoyés sur des cartes de poils prévues à cet effet. Ces cartes peuvent être commandées à l’avance auprès du bureau de l’ALC, ou encore au moment de votre demande d’une analyse de l’ADN. Je voudrais vous encourager à considérer l’emploi uniquement d’échantillons de tissus, comme méthode principale de prélèvement d’échantillons pour analyse de l’ADN. Il est assez facile de prélever des échantillons de tissus et il y a moins de chance de faire des erreurs qu’avec les échantillons de poils. Si vous êtes intéressé à en connaître davantage au sujet du prélèvement d’échantillons de tissus, veuillez s’il-vous-plaît nous

LIMOUSIN VOICE / OCTOBER 2019

Avec passion- voici une expression que j’ai entendue maintes fois cette année alors qu’on célébrait notre 50e anniversaire. Durant ces cinquante années, plusieurs personnes ont laissé leurs marques au niveau de la race Limousin au Canada. Tous ces individus étaient passionnés pour tout ce qu’ils faisaient et ils voulaient s’assurer du succès futur de notre race. Je vous invite à réfléchir à votre évolution personnelle au sein de notre race et à remercier tous ceux qui vous ont influencé au fil des ans. Nous sommes d’ailleurs à la recherche d’histoires provenant de nos membres, et qui nous permettront de vous raconter notre histoire des cinquante dernières années. Nous vous encourageons à partager avec l’ALC vos beaux souvenirs et vos photographies, lesquelles seront employées lors des célébrations du 50e anniversaire. Et merci à ceux qui ont déjà partagé vos souvenirs avec nous, nous avons apprécié en prendre connaissance.

CLA OFFICE UPDATE

Laura Ecklund

DERNIÈRES NOUVELLES DU BUREAU

LIMOUSIN VOICE / OCTOBER 2019

aviser et nous pourrons vous aider à débuter avec cette méthode. Vous trouverez également sur le site internet de l’ALC un très bon vidéo éducatif produit par la compagnie Allflex. Puisqu’il ne nous ait pas possible d’exiger un service plus rapide lors du processus de transmission d’un échantillon d’ADN au laboratoire, veuillez s’il-vousplaît faire votre demande de test à l’avance afin que l’analyse puisse être complétée en temps. Il faut garder le tout à l’esprit, spécialement lors de la période des expositions et des ventes de taureaux. À partir de la réception de l’échantillon au laboratoire, il faut compter en moyenne 21 jours pour compléter les analyses. Lorsque l’échantillon a été analysé, les résultats sont téléchargés directement sur Digital Beef. Vous pouvez consulter ces résultats en cliquant sur le bouton « DNA » dans la section du profil de l’animal. Nous vous informerons si d’autres analyses sont requises, que ce soit pour une exclusion au niveau de la parenté de l’animal, ou bien pour les tests sur le gène acère/ avec cornes, ou encore pour le test de la couleur ou du test de protoporphyrie. Si vous n’êtes pas inscrit au service en ligne et que vous n’avez pas d’adresse courriel, vos résultats vous parviendront soit par la poste ou par télécopieur. Nous ne communiquerons pas de résultats verbalement au téléphone.

CÉLÉBRATIONS DU 50E ANNIVERSAIRE

Le comité du 50e anniversaire a travaillé très fort afin d’organiser des célébrations mémorables. J’espère que vous avez prévu de vous joindre à nous du 1er au 4 novembre, à l’Exposition Royale de Toronto, pour les fêtes du 50e anniversaire. Le banquet d’anniversaire se tiendra vendredi le 1er novembre, avec la présence de M. Dan Needles comme conférencier invité. La Vente Nationale Limousin se déroulera le samedi, suivie du Jugement Limousin le dimanche. Nous espérons accueillir un large contingent d’animaux, ce qui devrait nous procurer une compétition très relevée. Puisque je n’ai pas encore eu l’occasion de rencontrer tous les membres, assurez-vous s’il-vous-plaît de m’interpeler et de venir discuter avec moi durant les célébrations. Comme le veut l’expression “Fais-le avec passion ou pas du tout”, cela s’applique bien aux succès qu’a connu notre race au fil des ans. J’ai hâte de célébrer ces succès en novembre lors de l’Exposition Royale de Toronto avec tous les participants de partout au Canada. Soyons fiers de nos accomplissements mutuels et conservons toute cette passion pour nous conduire vers les cinquante prochaines années.

Image: Jill Renton with CattleVids

Same Passion. Same Quality.

NEW MANAGEMENT.

Brian and Holli Lee are pleased to announce the sale of their cowherd to Jeff and Denise Byers of Murray Hill Farm. The Lee’s will continue to be involved as they mentor and assist the Byers family in this transition. The final Hollee Limousin Open House will take place in 2020.

Sells as Lot 7A at the Royal Elite sale

Sells as Lot 7B at the Royal Elite sale

It was 1989 when Dad, Mom and I purchased our first Limo cow at a sale and I have never looked back. Since 2006 our cattle have been a source of immense pride, joy and fulfillment for us. As time goes on and Holli and I transition through life we’ve always asked ourselves “what will we do with our girls?” Recently we’ve been approached with an opportunity to bridge our love of cattle with a wonderful family who are not only our friends and neighbours but new Limousin breeders, the Byers at Murray Hill Limousin.

Our mature cows and some bred heifers are moving up the road giving us the opportunity to share the love of the industry and more important our love for our Limousin family with them. We look forward to our continued involvement with the breed and are so grateful for the future it holds for both us and the Byers family. We hope to see many of you at our final Open House at the farm on March 8th, 2020. Holli and Brian

Jeff & Denise Byers

Holli & Brian Lee

905-431-1041 info@murrayhillfarm.ca Blackstock, Ontario follow us on

705-340-5944 Brian 905-477-5173 hmacsand@hotmail.com Janetville, Ontario

LIMOUSIN VOICE / OCTOBER 2019

Limousin sired calves at Morsan Farms. Image by the Limousin Voice.

WRITTEN BY

PHOTOGRAPHY

Tessa Verbeek

The Limousin Voice

FAMILY BUSINESS

MORSAN FARMS LTD. This 3,000 head cow/calf operation include Limousin in their bull battery for good reason.

Morris and Sandra Thalen both came from agricultural backgrounds. The pair met when they were 14 and the high school sweethearts married in 1980. Their first business undertaking was a 200 sow farrow to finish operation at Chilliwack, B.C. They were operating on a land base of 50 acres at the time and their need to manage the grass led them into the cattle business. In 1981 the couple began buying and selling commercial dairy cattle. In 1987 they started milking 20 grade cows. From 1987 to 1990 they expanded to 50 cows. 1993 saw the Thalen’s sell the hogs and in 1990 they purchased another farm in partnership and milked 150 cows. Morris and Sandra’s children were growing up and taking an interest in agriculture, and a lot of commercial cattle business was in Alberta. With quota values being lower at the time, the family decided to buy out their partners in Chilliwack and relocate to Alberta in 1995. The following year the Thalen’s had set up a 200 cow commercial

LIMOUSIN VOICE / OCTOBER 2019

f the phrase “family business” needs a real-life example to define it, Morsan Farms Ltd. is it. The story of their operation is as interesting as it is ever-changing. Two things have remained steadfast through many diversifications – an unwavering commitment to Christian faith, strong family ties, and exceptional business sense.

LIMOUSIN VOICE / OCTOBER 2019

dairy near Ponoka, Alta. Keen business savvy had brought Morsan Farms to this point, but not ones to stick with the status quo, they looked at whether there was more opportunity to further expand the business through pedigree genetics. In 1998, Morsan Farms Ltd. purchased their first Holstein cow. During the next several years the operation continued to grow to where they were milking 800 cows by the year 2005. Their purebred Holstein herd became known worldwide and their genetics were highly sought after across the globe. This did not happen by chance. Careful consideration went into every aspect of their purchases, breeding, management and marketing. In 2009, a Holstein cow owned by Morsan Farms made history and a lot of news stories when she sold for 1.2 million dollars in the Road to

the Royal Sale. In 2011 she won Supreme Champion at the World Dairy Expo and the Royal Agricultural Winter Fair. In 2012 she was named Cow of the Year by Holstein Canada. No small feat for an operation who had only been in the registered Holstein business for just over a decade. The business was poised to expand once again – this time into Saskatchewan where they built another dairy at Rosthern, Sask. There they milked 1,100 cows. With succession to the next generation on their minds, the Thalen family made the decision to sell their entire Ponoka, Alta. dairy enterprise, including the facilities, cattle and genetic inventory, in the spring of 2014. They had no desire to turn away from agriculture, however, and instead seized the opportunity to purchase Vold Jones and Vold (VJV) Auction from the Vold family

LIMOUSIN VOICE / OCTOBER 2019

"FARMING IS A GREAT PLACE TO RAISE A FAMILY AS THERE IS ALWAYS A FUTURE IN AGRICULTURE."

in August of 2014. They currently operate five markets; Ponoka, Rimbey, Westlock, Dawson Creek and Beaverlodge. They also purchased a ranch at Pigeon Lake, Alta. in 2014. They utilize it primarily to assemble cattle for various aspects of their business. December of 2016 brought about another sale, this time of the dairy operation in Rosthern, Sask. “We were heavily invested in supply management and wanted to diversify some of our assets into other agricultural interests,” Morris Thalen states. They continue to milk 400 cows near Saskatoon, Sask. and another 500 cows on an operation near Bulyea, Sask. In the spring of 2017, the Thalen’s purchased a ranch in Naicam, Sask., two hours northeast of Saskatoon, where they currently run a 3,000 head cow/calf operation consisting of predominantly red and black cows. The following December they bought another ranch just north of the Naicam operation, near Choiceland, Sask. It is currently pasture but their intention is to put it into cropland. Land prices and availability were the driving motives behind building their Saskatchewan land base.

20 “As you can see, we have diversified in many different areas all related to agriculture. Farming is a great place to raise a family as there is always a future in agriculture. The global population continues to grow and people always have to eat,” Thalen states.

LIMOUSIN VOICE / OCTOBER 2019

Morris and Sandra raised a remarkable family, and now have a brood of grandchildren involved too. Their oldest daughter, Valerie, her husband Scott Ingwersen and their five children currently milk 900 cows on their own dairy near Ponoka, Alta. Son Henry previously managed the dairy on a day to day basis, but now owns and manages all five of the VJV Auction Markets along with his wife Andrea and their five children. Daughter Vanessa is currently living in Indiana where her husband Scott Wright is pursuing a career in ministry at the Mid America Reformed Seminary. They have five children. Son Greg, who was previously responsible for dairy genetics and herd health,

LIMOUSIN VOICE / OCTOBER 2019

"THE VIGOUR AND CALVING EASE IN THE LIMOUSIN CALF AT BIRTH HAS BEEN A BENEFIT FOR OUR FIRST YEAR CALVING COWS AT THE RANCH IN NAICAM."

As with any thriving agriculture enterprise, big or small, success can be largely attributed to good people – be that family members or paid employees – and good communication. Thalen explains, “One of our greatest assets is our employees. Each operation is run by a manager and employees. Greg and Joe oversee these

operations and communicate and involve themselves if necessary.” Running a 3,000 head cow/calf operation requires a topnotch team, well planned management practices, and a good dose of the acute business sense the Thalen family seems to have in spades. The operation now has three successful calving seasons under their belts – two of those being the results of their breeding decisions. “We try to stick as close to nature as we can,” says Greg Thalen, who largely oversees the Naicam enterprise, “our cows have to calve on their own as labour and land does not allow us to check the cows multiple times per

LIMOUSIN VOICE / OCTOBER 2019

is currently working with Morris and Sandra looking after all aspects of cattle health and nutrition. He and his wife Sharon have four children. The youngest of the family, Joe, has a passion for the equipment and cropping, which is an asset to their businesses. He too works with Morris and Sandra, along with his wife Stephanie and three children.

24 day.” This also led them to push the start of calving out to May 20th. Calving wraps up July 20th. Later calving also allows seeding of cropland to be accomplished and the cows to be out to summer pasture before calves arrive. Their large land base demands significant travel from their bull battery, therefore, they only purchase two year old bulls. Their philosophy is simple – pounds pay. “We don’t dilute our performance down by keeping replacements. Instead we breed our entire herd to performance bulls which has shown us better daily gains,” says Thalen. When selecting bull power for the year they look for bulls with hip, length and depth. They want smoother shouldered bulls that also carry performance. They have been buying Limousin, Charolais and Simmental bulls that will compliment the cows they intend to breed them to and result in the best terminal cross for performance. “The Limousin bulls have complimented all types of cows,” Thalen says, “We use Limousin bulls to breed the black cross cows and any Charolais cross cows that we have. The vigour and calving ease in the Limousin calf at birth has been a benefit for our first year calving cows at the ranch in Naicam.” At January weaning, calves are brought into the feedlot on the ranch and sorted by breed and weight. They are videoed on the ranch and sold in a Canadian Satellite Livestock Auction (CSLA) sale through the Ponoka VJV Auction Market. Once sold, the cattle are shipped directly from the ranch to the buyer.

LIMOUSIN VOICE / OCTOBER 2019

“I see a bright future for the Canadian beef industry,” says Morris Thalen, “demand globally is on the rise and export markets will continue to grow.” As for their own plans for the future of their family businesses, “We are still planning to get Greg and Joe on their own and still be able to compliment each other’s business going forward,” Thalen goes on to say, “We need to continue to grow our operations always looking to become more efficient and cost effective.” Solid words of advice from a family man and a businessman that all agricultural operations should take heed to.

Physically, Genetically, Numerically

SHE SELLS IN THE

WESTERN SELECT

IMPRESSIVE

LIMOUSIN SALE

DECEMBER 11, 2019 LLOYDMINSTER, SK

ANDREW BENTLEY 84Y PNCS 819F HOMOZYGOUS POLLED (T) Sire B Bar Bentley 8D Dam Andrew TRE Princess A 39C (TREF Zipper 644Z) Due March 10, 2020 to RPY Paynes Cracker 17E

YOUNGSTOWN ALBERTA

SERVICE SIRE

ANDREW RANCHES Tim & Lois 403.779.2273 tlandrew@netago.ca @AndrewRanches ANDREW RANCHING Greg & Linnea 403.377.2572 glandrew@eidnet.org

ANNUAL BULL & FEMALE SALE

MARCH 7, 2020 AT THE RANCH LARGE SELECTION OF TWO YEAR OLD & YEARLING BULLS

A family tradition

FIND US ON FACEBOOK @HillviewFarmsLimousin

LIMOUSIN VOICE / OCTOBER 2019

Proudly raising quality registered Limousin seedstock for 43 years

SPECIAL REPORT

SUBMITTED BY

Laura Ecklund

2019 CANADIAN JUNIOR LIMOUSIN IMPACT SHOW Lane Steen participates in the team judging contest. Image courtesy Jill Renton.

he 2019 Canadian Junior Limousin Impact Show was held July 18-20, 2019 at Prairieland Park in Saskatoon, Sask. 38 juniors were in attendance representing B.C., Alta., Sask., Man., and Ont. The show was well attended by juniors and CLA members who all came to experience the friendly hospitality of the prairies. It was exciting to welcome many Limousin families who were attending their first Impact Show. The event kicked off with the CJLA board meeting and AGM. Here juniors learned about the CJLA and participated in a discussion about the Impact Show rules. CLA President Erin Kishkan and Amanda Matthews joined in the meeting to share the history of the show rules. We were happy to have Katie Campbell, Director of Activities for the North American Limousin Association join us for this year's show. Katie brought greetings from NALF and participated in the CJLA board meeting and AGM. Juniors each completed an Industry Quiz about the breed and general beef cattle knowledge which was judged by Jeff Yorga. Thursday evening, we enjoyed a delicious pulled pork supper hosted by Martens Livestock. This was followed by lots of laughs during the ice breaker activities organized by Carey Hirschfeld. The night wrapped up with a full-on water fight with super soakers and even a couple of dunks in the water trough!

LIMOUSIN VOICE / OCTOBER 2019

Everyone had a big day Friday with Team Grooming and Showmanship in the morning. Judge Tiffany Peters from Saskatoon did an excellent job judging some very competitive Showmanship classes. In the afternoon juniors rotated though Oral Marketing, Team Judging and Speeches. The CJLA members are a talented group of juniors who continually impressed judges all afternoon with their talent and passion for Limousin cattle. After some rain everyone enjoyed an evening out at Marquis Downs Racetrack on the show grounds.

On Saturday, Conformation judge Geoff Anderson from Bethune, Sask. sorted through 46 head of cattle. Grand Champion Female was awarded to Anchor B Fallin’ In Love 25F ET exhibited by Riley Bohrson of Hanley, Sask. Reserve Champion Female was awarded to B Bar / Hawkeye Foxtrot 22F exhhibited by Olivia Heleniak of Tillsonburg, Ont. Grand Champion Bull went to EMF Fresh Prince 25F exhibited by Alex McNally of Meaford, Ont. and Reserve Champion Bull was awarded to PLNS Grim Reeper 32G exhibited by Cheyenne Porter of Wainwright, Alta. In the evening everyone cleaned up and headed over for the banquet. (continued on page 26)

PHOTOGRAPHY

Jill Renton with CattleVids

The participants of the 2019 Canadian Junior Limousin Impact Show. Image courtesy Jill Renton.

TO OUR AGGREGATE SPONSORS The Junior Aggregate received 3 Embryos (Hunt Credentials 37C ET x Anchor B Ultimate Dream 101U) sponsored by B Bar Cattle and a $500 credit sponsored by Davis Rairdan. The Reserve Junior Aggregate received 5 Straws of semen from HLC DBCC Flatliner 05F ET sponsored by Double B Cattle Company / Hewson Land & Cattle Company / Windy Gables Limousin. The Intermediate Aggregate received 3 Embryos (Richmond Defender x RPY Paynes Zoey 2Z) sponsored by Payne Livestock and a $500 credit sponsored by Davis Rairdan. The Reserve Intermediate Aggregate received 5 Straws of semen from RPY Payne Cracker 17E sponsored by B Bar Cattle / Andrew Ranching / Payne Livestock. The Senior Aggregate received 3 Embryos (Hunt Credentials 37C ET x Anchor B Ultimate Dream 101U ) sponsored by B Bar Cattle and a $500 credit sponsored by Davis Rairdan. The Reserve Senior Aggregate received 5 Straws of semen from HLC DBCC Flatliner 05F ET sponsored by Double B Cattle Company / Hewson Land & Cattle Company / Windy Gables Limousin.

JUNIOR INTERMEDIATE

SENIOR

CHAMPION AGGREGATE

RESERVE AGGREGATE

A. LANE STEEN

B. AVERY BOHRSON

C. RILEY BOHRSON

D. JOCELYN KENNEDY

E. SAMANTHA KENNEDY

F. CHEYENNE PORTER

LIMOUSIN VOICE / OCTOBER 2019

THANK YOU

LIMOUSIN VOICE / OCTOBER 2019

SHOW RESULTS CJLA SHOWMANSHIP

Champion PeeWee Showperson Jackson Martens, Strasbourg, SK

Champion Junior Showperson Lane Steen, Dundurn, SK

Champion Intermediate Showperson Riley Bohrson, Hanley, SK

Champion Senior Showperson Samantha Kennedy, Omemee, ON

It is always exciting to see the prizes that are handed out and to see juniors rewarded for their hard work. For the second year, we were proud to offer embryo and semen packages to our aggregate winners in all age divisions. The CJLA would like to sincerely thank Limousin breeders from across Canada for donating the embryos and semen for these awards. This year we would also like to thank Davis Rairdan for donating a $500 credit for each of the Grand Champion aggregate winners. Our juniors have been very excited about these aggregate prizes and work hard to win them. Congratulations to the 2019 Aggregate Winners – Senior Division Grand Champion Samantha Kennedy of Omemee, Ont. and Reserve Champion Cheyenne Porter of Wainwright, Alta.

SHOWMANSHIP JUDGE

Tiffany Peters

Intermediate Division Grand Champion Riley Bohrson of Hanley, Sask. and Reserve Champion Jocelyn Kennedy of Omemee, Ont. Junior Division Grand Champion Lane Steen of Dundurn, Sask. and Reserve Champion Avery Bohrson of Hanley, Sask. The CJLA would like to say a huge thank you to the show committee for putting on such a great, fun event. Thank you to Chair Jay Bohrson and committee members, Bev Bohrson, Eric and Rebecca Martens, Lee Carpenter, Dana Carpenter, Collette Carpenter, Jim and Janet Hale, Jeff Yorga and Eric Boon for all of their hard work. Thank you to the many generous sponsors who make this event possible each year. The CJLA Impact Show is the highlight

PHOTOGRAPHY

Jill Renton with CattleVids

5. Reserve PeeWee Showperson Andie Kishkan, Quesnel, BC 6. Reserve Junior Showperson Olivia Heleniak, Tilsonburg, ON 7. Reserve Intermediate Showperson Alex McNally, Meaford, ON 8. Reserve Senior Showperson Connor Rodger, Auburn, ON

INDUSTRY QUIZ JUDGE

PHOTOGRAPHY JUDGE

Jeff Yorga

Fraser Kent

SKILLS COMPETITIONS CHAMP INDUSTRY QUIZ

RES INDUSTRY QUIZ

A. CEDAR HAYNE

A. EMMA QUALLY

B. CAM LEWIS

C. JOCELYN KENNEDY

D. CONNOR RODGER

D. SAMANTHA KENNEDY

CHAMP PHOTOGRAPHY

RES PHOTOGRAPHY

PEEWEE

E. JACKSON MARTENS

E. ANDIE KISHKAN

JUNIOR

F. JAYSON LABIUK

F. LANE STEEN

INTERMEDIATE

G. JOCELYN KENNEDY

G. BIANCA BYERS/ AUSTIN PORTER

SENIOR

H. CHEYENNE PORTER

H. SAMANTHA KENNEDY

JUNIOR INTERMEDIATE SENIOR

The CJLA Impact Show is as much about the cattle as it is about the juniors. This is a chance for Limousin juniors to interact with each other, develop leadership skills and have fun doing what they love. Despite the rain and even the tornado warning everyone had a fantastic time! Many new friendships were formed this year that are sure to last a lifetime. Please plan to join us next summer in Spencerville, Ont. July 29 to August 1 for the 2020 Impact Show. All juniors are welcome to attend. We look forward to experiencing all that Ontario has to offer including a boat cruise of the 1000 Islands.

LIMOUSIN VOICE / OCTOBER 2019

of the year and we are grateful for the many generous sponsors who make it possible.

SHOW RESULTS A

PRINT MARKETING JUDGE

ORAL MARKETING JUDGE

ARTWORK JUDGE

Jill Renton

Katie Campbell, Erin Steen

Colette Carpenter

CH PRINT MARKETING

RES PRINT MARKETING

PEEWEE

A. CHLOE DEHR

A. JACKSON QUALLY

JUNIOR

B. WHITNEY LABIUK

B. AVERY BOHRSON

INTERMEDIATE

C. JOCELYN KENNEDY

C. AUSTIN PORTER

SENIOR

D. CHEYENNE PORTER

D. SAMANTHA KENNEDY

CH ORAL MARKETING

RES ORAL MARKETING

PEEWEE

E. ANDIE KISHKAN

E. CHLOE DEHR

JUNIOR

F. EMMA QUALLY

F. LANE STEEN

G. RILEY BOHRSON

G. SIENNA BOHRSON

H. CHEYENNE PORTER

H. MADI LEWIS

CH PUBLIC SPEAKING

RES PUBLIC SPEAKING

PEEWEE

I. CHLOE DEHR

I. JACKSON MARTENS

JUNIOR

J. LANE STEEN

J. AVERY BOHRSON

K. SIENNA BOHRSON

K. JOCELYN KENNEDY

L. SAMANTHA KENNEDY

L. CHEYENNE PORTER

INTERMEDIATE SENIOR

LIMOUSIN VOICE / OCTOBER 2019

Sportsmanship Award Connor Rodge, Auburn ON and sponsored by BeeZee Acres

PUBLIC SPEAKING JUDGE

TEAM JUDGING JUDGE

TEAM GROOMING

Martin & Donna Bohrson, Ivan & Colette Carpenter

Lee Carpenter, Dana Carpenter & Jeff Yorga

Ashton Hewson

CHAMPION ARTWORK

RESERVE ARTWORK

PEEWEE

A. JACKSON MARTENS

A. JACKSON QUALLY

JUNIOR

B. JAYSON LABIUK

B. CEDAR HAYNE

INTERMEDIATE

C. AUSTIN PORTER

C. RILEY BOHRSON

D. SAMANTHA KENNEDY

D. WYATT DYCK

CH TEAM JUDGING

RES TEAM JUDGING

PEEWEE

E. CHLOE DEHR & DANTE STEWART

E. GIBSON GRINDHEIM & JACKSON MARTENS

JUNIOR

F. EMMA QUALLY & LANE STEEN

F. AVERY BOHRSON & OLIVIA HELENIAK

INTERMEDIATE

G. CADENCE HAALAND & RILEY BOHRSON

G. AUSTIN PORTER & SIENNA BOHRSON

SENIOR

H. BRITTANY HIRSCHFELD & CHEYENNE PORTER

H. WYATT DYCK & LEIGHTON DYCK

SENIOR

LIMOUSIN VOICE / OCTOBER 2019

Team Grooming Champions Cadence Haaland, Alex Mcnally, Davin Dehr and Reserve Team Grooming Champions Gibson Grindheim, Cedar Hayne, Samantha Kennedy.

SHOW RESULTS CJLA IMPACT SHOW 1

CONFORMATION JUDGE

Geoff Anderson

1. Grand Champion Female & Champion Yearling Heifer Anchor B Fallin’ In Love 25F ET, Riley Borson, Hanley, SK 2. Reserve Champion Female & Reserve Yearling Heifer B Bar / Hawkeye Foxtrot 22F, Olivia Heleniak, Tillsonburg, ON 3. Grand Champion Bull & Champion Yearling Bull EMF Fresh Prince 25F, Alex McNally, Meaford, ON 4. Reserve Champion Bull & Champion Bull Calf PLNS Grim Reeper 32G, Cheyenne Porter, Wainwright, AB

LIMOUSIN VOICE / OCTOBER 2019

COMMERCIAL SHOW

Champion Commercial Female Martens Gretta 60G ET, Damian Young, MacGregor, MB (No picture)

Reserve Champion Commercial Female Anchor B Gwen Stefani 18G, Avery Bohrson, Hanley, SK (No Picture)

5. Reserve Bull Calf Champion PLNS Gravedigger 9G, Austin Porter, Wainwright, AB

PHOTOGRAPHY

Jill Renton with CattleVids

2 6

LIMOUSIN VOICE / OCTOBER 2019

1. Champion Heifer Calf, PLNS Ghost Whisperer 37G, Cheyenne Porter, Wainwright, AB 2. Champion Two-Year-Old Pair, Greenwood Elastic Heart, Lane Steen, Dundurn, SK 3. Champion Mature Pair, Anchor B Bailey 21B, Sienna Bohrson, Hanley, SK 4. Reserve Champion Heifer Calf, EMF Got the Sweet Touch 7G, Madi Lewis, Meaford, ON 5. Reserve Champion Two-Year-Old Pair, Triple J Miss Ellie, Jayson Labiuk, Kitscoty, AB 6. Reserve Champion Mature Pair, SGL Dreamer, Leighton Dyck, Swift Current, SK

NEWS

CANADIAN JUNIOR LIMOUSIN ASSOCIATION

SUBMITTED BY

Jocelyn Kennedy

1. 2019-2020 CJLA Board of Directors (l tor) Sienna Bohrson, Cheyenne Porter, Madi Lewis, Jackie Wismer, Samantha Kennedy, Jocelyn Kennedy and CJLA Coordinator Laura Ecklund. (Absent Kaitlyn Davey) 2. CJLA Golden Jubilee 1G being worked on by Connor Rodger, Cheyenne Porter, Samantha Kennedy 3. Enjoying the 2019 Junior Limousin Impact Show 4. The CJLA donation heifer Golden Jubilee 1G (All images courtesy Jill Renton with CattleVids)

The 2019 CJLA Impact Show was held July 18 to July 20, 2019 at Prairieland Park in Saskatoon, Sask. With 38 competitors, it was a successful show. We thank everyone who attended, supported or helped organize the show. We are excited for the 2020 CJLA Impact Show in Spencerville, Ont.

LIMOUSIN VOICE / OCTOBER 2019

The CJLA board of directors had two outgoing members this year, Connor Rodger and Naomi Best. We thank you for your time and dedication put toward this board. The new board of directors consists of President Samantha Kennedy, Vice- President Cheyenne Porter, Treasurer Jackie Wismer, Secretary Madi Lewis, Press Reporter Jocelyn Kennedy, Sienna Bohrson and Kaitlyn Davey. We welcome new board members, Jocelyn Kennedy and Sienna Bohrson. We are excited for the 2019/2020 year with this all girl board! Applications are now open for the CJLA

Scholarships and Travel Opportunities. Please visit the CLA website for application forms. Applicants must be CJLA members in good standing and they must be attending/enrolled in college or university. The deadline to apply this year is October 31, 2019. The recipients will be announced at the 50th Anniversary Banquet on November 1. CJLA Golden Jubilee 1G will be selling by Dutch auction at the Royal Elite Sale on November 2 at the Royal Agricultural Winter Fair. She was shown at the 2019 CJLA Impact Show and was previously at Eden Meadow Farms in Zehner, Sask. She is currently at Hollee Limousin in Blackstock, Ont. and will be shown at various fairs this fall. Thank you to both Eden Meadows and Hollee Limousin for their amazing support of the donation female program this year. We are looking forward to the exciting events planned for the 50th Anniversary.

SUBMITTED BY

Paige Grant

It has been a fun and busy year for the Ontario Junior Limousin Association members. The juniors have represented the Limousin breed with great success at various shows throughout the province. We had a great time at the Ontario Limousin Association field day hosted by Broniek Farms this summer.

summer’s event July 29-August 1, 2020.

There were ten OJLA members who attended the CJLA Impact Show in Saskatoon, Sask. this summer. The OJLA is looking forward to hosting the Canadian Junior Limousin Association Impact Show in Spencerville, Ontario. Save the dates for next

Thanks to many people who continue to support the OJLA throughout the year to help our group to do great things. Congratulations to the Limousin breed for your first 50 years in Canada. Here’s to many more!

We are looking forward to one of the highlights of the year for us, the Junior Limousin Show at the Royal Agricultural Winter Fair in Toronto this fall. Can’t wait to see everyone there!

OJLA Members at 2019 CJLA Impact Show in Saskatchewan. Photo courtesy Jill Renton with CattleVids.

LIMOUSIN VOICE / OCTOBER 2019

NEWS

ONTARIO JUNIOR LIMOUSIN ASSOCIATION

WULFS

T804F Feature of the 50th Anniversary National Limousin Sale GEST

CED

CEM

DOC

REA

$MTI

-6

0.9

120

0.76

-0.74

1.12

-0.37

-0.16

46.70

Wulfs Fifty T804F

Fifty years ago, Limousin cattle were introduced to North America. Wulf’s Fifty T804F is a exceptional showcase of progressive genetics and evidence of the adaptation of Limousin cattle over these years to fit today's beef industry.

Wulf's Ziplock N922z LFLC Bank Account 701B LC 701X Xtra Good

Fifty’s eye catching, athletic phenotype made him the lead bull in the 2019 Wulf Cattle NWSS Grand Champion Limousin Pen. A great choice to improve foot quality and scrotal size, this extra stout, calving ease prospect is ultra complete. He exhibits the great phenotype often transmitted by his sire, LFLC Bank Account 701B, in a performance package which tallied a 811# 205 day weight, coupled with growth EPDs in the top 2% of the breed. His 2 year old dam is an own daughter of the globally renowned maternal sire, Wulfs Amazing Bull T341A. The chance of a lifetime to own a piece of a breed changer with unlimited genetic and mating potential.

FI T804F Born 01/15/2018 NPM2142492

Wulfs Amazing Bull T341A TECS Dantean 1629D TECS Azalea 1306

Fifty has already been collected to procure semen for in herd use and after his exhibition at the RAWF, he will enter Custom Genetic Solutions for semen collection for world-wide distribution. Selling ½ Canadian Semen Interest & Full Possession. Homo Polled.

26406 470th Ave. / Morris, Minnesota 56267 Ofﬁce: (320) 392-5802 / Fax: (320) 392-5319 / Wulf@WulfCattle.com Casey Fanta: (320) 288-6128 / Casey.Fanta@WulfCattle.com

Visit www.WulfCattle.com

NEWS Stockade Round-up Lloydminster, Saskatchewan October 31, 2019

Royal Agricultural Winter Fair Toronto, Ontario November 3, 2019

Farmfair International

LIMOUSIN VOICE / OCTOBER 2019

Edmonton, Alberta November 7, 2019

Canadian Western Agribition Regina, Saskatchewan November 28, 2019

FALL JUDGES ANNOUNCED RILEY LAFRENTZ Riley attended Hutchinson College, graduating with an associate's degree in Animal Science before continuing on to Kansas State to finish his Bachelor's degree. He competed on the judging team at both establishments with great success. He has since returned to the ring judging consistently at shows across Canada. Riley hails from the esteemed program, Wheatland Cattle Co., known for their Simmental and Angus genetics.

KASEY PHILLIPS Along with his wife Arlana, son Kord and daughter Peri, Kasey Phillips operates a fifth generation century farm consisting of 120 purebred Charolais cows and about 5000 seeded acres of crop land known as Kay-R Charolais. Kay-R has exhibited champions across across Canada and the United States, and Phillips continues to judge across the Nation.

AARON GRANT, Ph.D. Dr. Grant grew up on a mixed grain / purebred cattle operation in Olds, AB & was heavily involved in 4H & the purebred cattle business throughout his youth. Dr. Grant attended Texas A&M University where he received his Bachelor’s & Master’s Degree’s in Animal Science while competing on and coaching livestock judging teams. He then attended Michigan State University where he received his Ph.D. in Ruminant Nutrition/Physiology/Metabolism. Upon graduation, Aaron took a position with Nutrition Service Associates, a Multi-National Livestock Consulting Firm. Aaron currently consults for >500,000 head of cattle in Western Canada & the North West USA.

VERNON & EILEEN DAVIDSON Vernon & Eileen breed over 285 purebred Gelbvieh cows on tame and native pastures near Ponteix, SK, under the name Davison Gelbvieh, which will celebrate its 32nd year using the DVE prefix in 2019. Vernon & Eileen participate along with some of their family each year in events such as the Canadian Western Agribition in Regina, Saskatchewan, Farmfair International in Edmonton, Alberta and the National Western Stock Show in Denver, Colorado. They specialize in raising Gelbvieh cattle that can compete in the show ring, but are dependable and profitable in the toughest of ranch conditions.

CANADIAN LIMOUSIN

FOUNDING MEMBERS

Image courtesy of Highland Stock Farms

NAME

LOCATION

1000

LIMOUSIN BREEDERS OF CANADA

CALGARY

1025

D. BRYON PALMER

MILLARVILLE

1001

SAM HECTOR

CALGARY

1026

SHATTO RANCHES

CALGARY

1002

M.R. "MICKEY" COLLINS

WINTERBURN

1027

DR. WALTER PHILLIPS

CALGARY

1003

L.J. FOUILLARD

ST. LAZARE

1028

NATIONAL BEEF BREEDERS

BASSANO

1004

SHERM EWING

CLARESHOLM

1032

RIVERBEND LIMOUSIN

BENALTO

1005

R.W. TIFFIN

GEM

1034

BOV IMPORT, INC.

DENVER

1006

S.M. ERWIN

CALGARY

1041

LAKE FRANCIS RANCHES

LAKE FRANCIS

1007

JOE HOCHHAUSEN

EDMONTON

1043

C.L.R. RANCHING CO.

ALSASK, SK

1008

TONY RIZZIE

ENDERBY

1046

DAVID O RANDLE

CALGARY

1009

BRYCE C. STRINGHAM

CLARESHOLM

1047

EARL P. BERGMAN

ERSKINE

1010

ROSS I. SPENCE

BROOKS

1056

VICTOR PHILLIPS

BEAUVALLON

1011

LESLIE BAIN HODGES

PONOKA

1059

DON & MAURICE KIRK

DEWINTON

1012

ROMEO LABERGE

LEOVILLE

1063

GORDON SHERWOOD

WINFIELD

1013

WILLIAM F. HART

MIDNAPORE

1077

A. J. REIDIGER

MORDON

1014

WILLIAM PERRY

CALEDON

1086

RAY J. NELSON

LLOYDMINSTER

1015

JAMES W. WALLACE

WESTLOCK

1087

HIGHLAND STOCK FARMS

CALGARY

1016

BERDO INVESTMENTS LTD.

STETTLER

1101

F.E. GODWIN

MILLARVILLE

1017

MORRIS N. PALMER

PINCHER CREEK

1105

NORMAN T. MCNALLY

CALGARY

1018

DUNDAS FARMS

CARDIGAN

P.E.I.

1133

D.R. BURKE

ALDERGROVE

1019

JOHN S. WILSON

LACOMBE

1170

PERRERIN & DESAULNIERS

DE CAXTON MAURICE

1020

LOUIS HOCHHAUSEN

EDMONTON

1180

JIM MCBRIDE

HIGH RIVER

1021

BRIDLEBROOK FARMS LTD.

CAMPBELLVILLE

1194

JIM MCLELLAN

LANGLEY

1022

LESTER C. BOULTON

OKOTOKS

1202

NORDIC FARMS

CAMPBELLVILLE

1023

MERLE DEROCHIE

CALGARY

1367

DENNIS CASSISTA

CTE RIMOUSKI, QC

1024

WILFRED HOCHHAUSEN

STROME

1600

JOHN LOCKHART

OKOTOKS

LIMOUSIN VOICE / OCTOBER 2019

MEMBER #

40 FEATURE

A LIMOUSIN LEGACY

The Stewart family have trusted the strengths of the Limousin breed since its inception in Canada.

LIMOUSIN VOICE / OCTOBER 2019

he Stewart family is a name synonymous with the Limousin breed. Their involvement with the breed dates back to 1970 when Wilbur Stewart travelled to France to select some of the earliest imports to Canada. The Canadian government had imported eight Limousin bulls, called the ‘Brandon Bulls’, as they were located at Brandon, Man. Photographs of these bulls piqued the interest of four eastern Alberta ranchers; Dave Brown, Richie Anderson, Ron Brown and Wilbur Stewart. The four cattlemen set out to France in search of the right stock to bring back to Canada. With their lean meat and high dressing percentage, Dave Brown predicted that Limousin would be the next popular European import to come to Canada, following the earlier importation of Charolais and concurrent importation of Simmental cattle at the time. Originally, cattle from European countries that carried the possibility of foot and mouth disease could not come to Canada until testing was completed under quarantine. A quarantine facility was set up very near Canada, in the French islands of Saint Pierre and Miquelon just south of Newfoundland. Louis Dinevel was an exporter in France who arranged the purchase by the Canadian cattlemen. They selected heifer calves during their visit to France, and began the The Stewart Family long process of importing them.

PHOTOGRAPHY

Canadian Limousin Association WRITTEN BY

Tessa Verbeek

LIMOUSIN VOICE / OCTOBER 2019

Image from the Canadian Limousin Association Archives.

Dave Brown’s prediction was correct. The popularity of the Limousin breed soared through the 1970’s and annual imports continued. As can be imagined, shipping live cattle from one continent to another did not always go off without a hitch. One import year, the transport ship from France declared SOS and the contents of the ship became the ownership of the rescuer. A new deal had to be made to repurchase the heifers for the full prior paid price.

LIMOUSIN VOICE / OCTOBER 2019

In the early years the Stewart’s bred their Hereford heifers by AI to the year letter D ‘Brandon Bulls’. Calving went extremely well – the calves were born easily and grew fast with heavy muscle. The following year letter E genetics (Eros and Éclair) were used and additional genetics were purchased from France. In addition to selecting some of the first Limousin cattle that were the building blocks of the Canadian gene pool, Wilbur also helped shape the early formation of the Canadian Limousin Association and sat on the Board of Directors for many years. In 1984 Wilbur’s son Murray took on an active role in the management of the operation and together they grew one of the largest and most respected Limousin herds in Canada. In addition to Stewart Farming Ltd., Murray also maintained his own membership under the name of Imperial Ranch Ltd. Known for their heavily muscled, well-built ranch stock, the Stewart’s cattle were and continue to be highly sought after by feeders, commercial cattlemen and other Limousin breeders. For

The Stewart sale bulls await auction at the 2018 sale. Image by Tessa Verbeek.

In 2006, Murray took over the reins of the purebred operation and in 2013 Murray’s eldest son Tyler took an interest in being involved, with younger brother Bryce joining in the management of the operation, now known as Stewart Limousin, in 2015. The Stewart men are backed up by Wilbur’s wife Peggy, Murray’s wife, Bev, and their daughter Kallie, as well as Tyler’s wife Claire. Claire is a teacher and Kallie is currently attending post-secondary for teaching as well. In 2016, Tyler and Claire started their own purebred Limousin herd under the name of 777 Cattle Ltd. Tyler put together a solid base of females with purchases from

the Murphy Ranch dispersal, Excel Ranches, Edwards Limousin, and Red Maple Farms. Tyler has also taken on a leadership role within the breed as an Alberta Limousin Association director. At 92 years of age, Wilbur continues to maintain a large commercial herd near Big Valley, Alta. and works alongside his sons Eldon and Kevin who each own feedlots. February 18, 2019 saw the return of a bull sale, taking place at Tyler and Claire Stewart’s farm southeast of Stettler, Alta. February 2019 in western Canada was historically cold, and sale day was no exception. That didn’t deter cattlemen from near and far from braving the temperatures to view the quality set of bulls. The bleachers in the shop were full as auctioneer Danny Skeels sold 36 two year old and 6 yearling bulls. The high seller of the day brought $10,000. Tyler and Claire’s shop was host once again to Limousin enthusiasts on June 15 for the 2019 Alberta Limousin Association (ALA) Field Day and Annual General Meeting. The Stewart family welcomed Limousin breeders, commercial cattlemen and guests

The Stewart cowherd trails across the pasture. Image by Tessa Verbeek.

LIMOUSIN VOICE / OCTOBER 2019

25 years, from 1970 to 1995, the Stewart’s held the “Unsurpassed Sirloin Sale” annually. In the years following, cattle continued to be sold by private treaty. The SFL tattoo and ‘Sirloin’ prefix can be found in the pedigrees of countless Limousin cattle in herds across Canada. The genetic impact their cattle have had does not stop at the borders of Canada – semen and live animals from the Stewart’s herd have been sold to five continents. In 2017, Stewart Farming Ltd. was honoured by the County of Stettler with the Century Farm Award for 100 years on their farm.

The Stewart cow herd. Image by Tessa Verbeek.

LIMOUSIN VOICE / OCTOBER 2019

for lunch, presentations, supper, entertainment and the annual ALA calendar auction. Viewing of cattle on display from Andrew Ranches, de Jager Limousin, Diamond C Ranch, Richmond Ranch Ltd. and the Stewart’s herd was enjoyed under sunny skies. Today, Wilbur’s pride is the uniformity of the herd which was evident both in the cattle displayed at the Field Day and the even group of bulls offered in their February sale. Wilbur has witnessed first hand the evolution of the Limousin breed in Canada from the first importation in 1969 to today’s Limousin. “Fertility and docility are so much improved; the breed has adapted to all desired traits today. Udder shape and quality have changed a lot since the early days,” Wilbur goes on to say, “The ease of keeping has allowed AA and AAA quality grades where as in the early days A and even B grades were common.”

The ability of Limousin cattle to produce carcasses with superior yield and high cutability is unquestionable. In January 2019, the Canadian Beef Grading Agency replaced the three lean meat yield grades with five retail yield grades in alignment with the United States of America yield grade standards. In addition to facilitating international beef trade, expanding the number of yield grades allows packers to better identify higher-value carcasses. The trickle-down effect should see producers adjusting their breeding decisions and management strategies accordingly. Using a Limousin bull over a primarily British based cowherd will drastically improve the yield grade of the resulting calf crop, without compromising quality. “As Limousin breeders we need to influence the grading system to promote more yield. We have a great chance

"LIMOUSIN COWS AND BULLS BRING UP TO 30 PERCENT MORE WHEN SOLD."

45 to promote our breed if we convince cattlemen to try Limousin again,” Murray states, “Because of the drive for smaller, fatter carcasses over the last 20 years we need to promote the idea that the fastest way to turn the pattern around is to breed to continental bulls again.” If adding muscle to your calf crop and weaning off heavier calves in the fall is not reason enough to try Limousin genetics, Murray says that the best kept secret of the Limousin breed is their cull slaughter value, “Limousin cows and bulls bring up to 30 percent more when sold.”

Looking forward, the legacy that Wilbur Stewart began will continue into the foreseeable future under the careful management of Tyler and Claire, Murray and Bev, Bryce, and Kallie. “Selection of higher yielding and heavier muscled bulls for breeding,” is one of the main goals Tyler Stewart says the family has in mind as they head into the coming year. Plans for the 2020 edition of their on-farm sale will be in the works once the fall harvest is behind them.

LIMOUSIN VOICE / OCTOBER 2019

Limousin has stood the test of time for the Stewart family. Their passion for and belief in the merits of the breed has allowed for growth within their operation, succession through generations, and a steadfast commitment to providing quality Limousin seedstock and fed cattle to their buyers. Wilbur also has the unique honour of being one of the few Canadian Limousin Association members who joined at the formation of the Association and is still an active member today. The greater Stettler, Alta. area continues to be a Limousin hotspot with many of the larger herds of registered Limousin hailing from the rolling hills of East Central Alberta. No doubt, the influence of respected cattleman Wilbur Stewart has played a large role in the prominence of Limousin breeders and Limousin influence cattle in commercial herds throughout the area.

LIMOUSIN VOICE / OCTOBER 2019

Branding in action at the Continental Connection Bull Sale. Image courtesy of Highpoint Design.

WRITTEN BY

PHOTOGRAPHY COURTESY OF

Tessa Verbeek

Highpoint Design, ShowChampions, Top Stock

PART ONE OF SIX

PUREBRED LIVESTOCK MARKETING A

s a seedstock producer you may find that the market is indeed both crowded and busy. Depending on the breed/type of livestock you raise, you may have hundreds to thousands of other breeders raising the same breed(s) as you. Why would a prospective buyer choose your stock over that of another breeder? Why would that buyer wish to do business with you when they could purchase a similar bull from a breeder just down the road from them? To put it in one word, promotion. While that word encompasses a whole host of specifics, which we will tackle in this six-part article series, it is what sets purebred livestock apart from most commodity livestock. Granted, many astute commercial producers also devote a great deal of attention to promotion to maximize the value of their stock at sale time, purebred producers have no choice but to do some promotion in order to remain viable. In this six-part series I will delve into all of the components seedstock producers should

LIMOUSIN VOICE / OCTOBER 2019

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

Branding in action at the breed-leading U2 Ranch Bull Sale. Image by ShowChampions.

LIMOUSIN VOICE / OCTOBER 2019

50 consider when building their promotional plan from the ground up. I will focus the examples on the cattle business; however, these strategies and tools can largely be applied to other types of livestock as well.

BUILD YOUR BRAND

Starting with a quality product is imperative, but without good promotional efforts your success will be limited. Even if your pasture is home to the best, you have to make sure people know about it. Creating brand name recognition is key to your operation’s longevity, as is excellent service and customer relations.

Logo

If you are just starting out, or need to ‘re-fresh’ your brand, we’re going to start out with the basics of building your operation’s brand – no hot iron required. The first step in brand recognition is a logo for your operation that can be used across all promotional efforts including your website, social media, print advertising, and apparel. When designing your logo, keep in mind that you will want this design to stand the test of time for many years. It is wise

CREATING BRAND NAME RECOGNITION IS KEY TO YOUR OPERATION’S LONGEVITY, AS IS EXCELLENT SERVICE AND CUSTOMER RELATIONS.

Sliding Hills Charolais displays professional logo design on their popup banner at Canadian Western Agribition. Image by ShowChampions.

to invest in having your logo designed by a graphic designer. Hiring a professional will ensure that the final creation is saved in the file formats and sizes you will need for larger scale production. It is important to provide the designer with clear direction as to your preferences for the logo including colours and any special elements such as the outline of a bull. Providing the designer with examples of logos with elements you like can be helpful. If you would like a few different versions of your logo simply ask your designer. Perhaps one version in all black, one in full colour, one with just your farm name, and one with your farm name and the breeds of cattle you raise underneath, for example. You may also wish to ask for a high-resolution version for reproduction on apparel or in print ads, and a lower-resolution version for use on social media where large files are sometimes prevented from uploading. Often overlooked is the importance of choosing signature colours for your operation. Think about walking through the barns at Agribition. Can you picture one or two operations that you could confidently say what their operation’s colour(s) are. They have likely done a good job of using the same colour(s) across their signage, equipment, apparel and you can bet they use those colours in their print advertising too. When choosing your signature colour(s) keep in mind that different colours evoke different emotions. For example, green may make you think of money and wealth or it may make you think of nature and the environment. Keep in mind how

LIMOUSIN VOICE / OCTOBER 2019

Signature Colours

LIMOUSIN VOICE / OCTOBER 2019

Signage and colors announcing Double Bar D Farms at the 2017 Olds Fall Classic. Image by Top Stock.

53 your colour(s) will show up on signage, and avoid choosing the exact colour scheme of another operation within the same breed.

Slogan Although not imperative, many operations choose a slogan or tagline that they want to stick in the mind of their customers and use it across their advertising efforts. A slogan may simply describe the operation “Family owned and operated since 1970” or it may be more unique “Breeding tomorrow’s winners today”. If you choose to use a slogan, the key is to be consistent. Don’t alter your slogan with every ad. It should stay as steadfast as your operation’s name and logo.

Signage A sign at the entrance to your farm is a welcome marker to visitors and a potential advertisement to passersby. Ideally, your sign will not only have your operation name, but also the type of livestock offered for sale and could also include a sale date if you host an annual sale. If you have property adjacent to a major roadway, you could look into putting up a billboard. If you intend to exhibit your breeding stock consideration should be given to investing in end panel signs with your farm name, website and potentially location,

phone number, and/or owner(s) names. Pedigree stall cards can be custom made for each animal or dry erase stall cards can be made for your operation and re-used. Consider having decals of your logo with your phone number and/or website made for vehicles, trailers, and show equipment.

Personalized Stationery Personalized envelopes, letterhead, and bills of sale create a polished and professional look for your operation.

Promotional Items and Branded Apparel While pens may be the old standby, the sky is the limit when it comes to promotional swag to give out. Do a Google search for promotional items if you are feeling stuck for ideas. In addition to smaller promotional swag, what better advertisement for your operation than proudly displaying your logo on your apparel. Hats, jackets, sweaters, fitting pants, and gloves are just the tip of the iceberg and they can double as giveaway items for customers. While exhibiting your livestock or hosting a sale, owners and hired help should all be wearing the operation’s apparel. Keep in mind, however, that individuals represent your brand at all times while wearing your logo – for better or worse.

LIMOUSIN VOICE / OCTOBER 2019

The U2 Gate sign makes their ranch easy to find at sale time. Photo by ShowChampions.

Simple and iconic brand design at the Harvie Ranching stall at the 2018 Canadian Western Agribition. Image by ShowChampions.

LIMOUSIN VOICE / OCTOBER 2019

EARLY INVESTMENT IN PROFESSIONALLY DESIGNED BRANDING OF YOUR OPERATION WILL PAY DIVIDENDS FOR YEARS TO COME.

Cowboy poet Red Steagall sums up the well-known cowboy adage ‘ride for the brand’ in one of his poems, “Son, a man’s brand is his own special mark that says this is mine, leave it alone. You hire out to a man, ride for his brand and protect it like it was your own.” Your brand is not only your operation’s outward identity, but also the reputation that goes with it. In the purebred

The Limousin Voice shares a table with some 'swag' at the Continental Connection Bull Sale. Image by Highpoint Design.

livestock business reputation is paramount. The people behind your brand, be that family or employees, are as important to your brand’s image as the cattle in front of it. Early investment in professionally designed branding of your operation will pay dividends for years to come as you can be consistent across your marketing efforts, saving you time

PRESENTED BY

and money. Bear in mind that most of your marketing and promotional expenses can be claimed as a tax write off. Once you have established your brand and imagery to go along with it, it is time to carve out your online presence – an essential part of marketing your operation which I will cover in Part 2 of this Six-Part Series.

MARKETING PARTNERS DIRECTORY

PHOTOGRAPHY & VIDEOGRAPHY GOLDEN THREAD LIVESTOCK IMAGES

1.306.681.5340 sarah@goldenthread.ca www.goldenthread.ca

SHOWCHAMPIONS INC.

1.866.844.2295 info@showchampions.com www.showchampions.com

Team members located in Ontario, Saskatchewan & Alberta Sarah Buchanan

Premium Livestock Photography Allan Browarny

GRAPHIC DESIGN & PHOTOGRAPHY HIGHPOINT DESIGNS

Cremona, AB Alana Williams

1.604.309.2897 alana@designbyhighpoint.com www.designbyhighpoint.com

14 WEST CREATIONS

1.306.948.8044 14westcreations@gmail.com

ADFARM

1.403.410.7600 ben.graham@adfarmonline.com www.adfarmonline.com

CONNIE BABLITZ GRAPHIC DESIGN

1.780.674.0965 hello@conniebablitz.com www.conniebablitz.com

COLE'S AG COMMUNICATIONS

1.403.589.3529 cole@colescomms.com www.colesag.com

Saskatoon, SK Tiffany Peters

Calgary, Guelph, Fargo, Kansas City Ben Graham

Cherhill, AB Connie Bablitz

Calgary, AB Cole Christensen

SALES MANAGEMENT BOHRSON MARKETING SERVICES LTD.

Olds, AB Scott & Rebecca Bohrson

1.403.370.3010 bohrsonmarketing@gmail.com www.bohrson.com

LIMOUSIN VOICE / OCTOBER 2019

GRAPHIC DESIGN

POSTHAVEN P ENTERPRISE Sold in “The Foundation V Sale”–Kentucky

Congratulations TO THE LIMOUSIN BREED FOR 50 YEARS IN CANADA.

WE ARE ONE OF THE FEW AND LARGEST FULLBLOOD BREEDERS IN CANADA. INTERNATIONAL VISITORS WELCOME.

Sire Willodge Goldcard (UK Outcross) Dam Posthaven P Autumn (Great granddaughter of Prince Pompadour)

E. JOHN & ENA POST

Celebrating 30 years as

fullblood

Limousin Breeders

Specializing in Polled Fullblood Genetics

LIMOUSIN VOICE / OCTOBER 2019

7396 - 20TH SIDEROAD, RR #2 ALMA , ON N0B 1A0 | ejpost@posthavenlimousin.com | FARM: (519) 846-9320 | CELL: (519) 766-7178 | www.posthavenlimousin.com

C OOK STOWN, ON

DECEMBER 7, 2019

NO FLUFF - NO PUFF

Just Off The Top New Life Fiona 7F RPY PAYNES DIESEL 37D x IVY’S AWFULLY TENDER 9A GEST -4 | CED 8 | BW 1.9 | WW 77 | YW 114 MK 19 | TM 58 | SC 1.08 | DOC 7

New Life Fae 4F NEW LIFE DUTY FREE x EXE SHEENA

Ease g n i v Cal Style &

GEST -3 | CED 13 | BW -1.3 | WW 50 | YW 70 MK 24 | TM 49 | SC 0.55 | DOC 9

ance m r o Perf edigree &P

New Life Fifi 11F

RPY PAYNES DIESEL 37D x Y2K THUMBELINA 708T

GEST -3 | CED 5 | BW 5.4 | WW 75 | YW 111 | MK 20 | TM 57 | SC 0.7 | DOC 14

FIFI’S DAM WAS A HIGH SELLER IN THE Y2K HERD REDUCTION SALE

Service Sire

e Curv ng i BendDs EP

VLE Glamorously Perfect RPY PAYNES CRACKER 17E x VLE ELEGANTLY PERFECT ET GEST -5 | CED 9 | BW 0.6 | WW 67 | YW 98 MK 25 | TM 58 | SC 0.88 | DOC 14

Pinnacle’s Ferrari 21F ET B BAR BENTLEY 8D x TMF MISS 2X

GEST -6 | CED 13 | BW -0.8 | WW 66 | YW 102 | MK 25 | TM 58 | SC 0.45 | DOC 18

HIGH SELLER AT THE 2018 CONTINENTAL CONNECTION BULL SALE

Also Offering A COUPLE OF TOP HEIFER CALVES GARY,   

JUSTIN & MELISSA BURGESS 261269 Concession 18, Hanover, ON 519-270-5415 new.life.limousin@gmail.com

WAYNE & ANNE BURGESS  Box 1654, Carstairs, AB  403.813.8416  vle.burgess@gmail.com

CANFAX

MARKET REPORT WRITTEN BY

Brian Perillat Manager/Senior Analyst, Canfax

LIMOUSIN VOICEâ&#x20AC;&#x201A;/â&#x20AC;&#x201A;OCTOBER 2019

There are many positive fundamental factors at play for the beef and red meat markets within Canada, the US and internationally. Very good demand in North America and globally combined with the fact that there is a slowing rate of supply growth in beef production should point to stronger meat and cattle prices.

Unfortunately, the agriculture industry and livestock markets seem to be riddled with political and trade issues, along with infrastructure constraints which have put pressure on prices. Markets do not generally perform strongly in times of uncertainty, and given political and global economic volatility, it could be argued the markets are discounting the future opportunities for beef and cattle. As we head into the fall run, the big driver on calf prices is based on what the outlook is for fed cattle prices mostly in the second half of 2020. At the beginning of September, cattle markets were struggling as many of the futures contracts for 2020 were at the lowest point they had been all year. Canada and the US both have trade issues for exporting meat to China, the largest beef importer in the world. In addition, there is some worry regarding a broader economic downturn as a result of the trade war and the potential impact on meat demand. Beef demand has certainly benefitted from global economic growth and a growing middle class in Asia, but given beefâ&#x20AC;&#x2122;s higher price point compared to other proteins, an economic slowdown would impact beef demand. A fire at a major Tyson packing plant in Texas on August 9th sent the markets into a panic as there are concerns regarding the ability of the remaining packing plants to kill all the upcoming supplies of fed cattle in a timely manner. The slaughter plant is expected to be offline until late 2019, or early 2020. The plant had a capacity of around 5,500 to 6,000 head per day and represented about 5% of US kill capacity. Given

MARKET TURMOIL OVERSHADOWS THE OPPORTUNITIES the fact that the US beef cow herd has increased about 2.7 million head in the last five years while there has been very little change in packing capacity over that time, this fire will certainly reduce the bargaining power of US feedlots. The weaker tone in the US market and the reduced demand for Canadian fed cattle also hit Canadian fed cattle prices, but not quite to the extent of the US market as both Ontario and Alberta fed cattle prices were higher than the US market. Although the markets continue to focus on the plant fire and trade issues, there are still many bright spots in the market. Canadian exports have seen tremendous growth the past couple of years with growing volumes and record high values. Any time you can sell more product and at higher prices, it is a positive market signal which is what has happened for our exports. Overall, wholesale beef prices have been very strong this year despite record large beef supplies in North America. The challenge has been to get these prices back to producers. China had been a rapidly growing beef export destination, and the biggest global meat market story is the spread of African Swine Fever (ASF) throughout China, and its continued spreading to some other large hog production countries such as Vietnam, the Philippines and other Asian countries. This disease is lethal, easily spread, and does not have any vaccine or cure available. Half of the pigs in the world were located in China, and with estimates of 100 million hogs already lost in China, and further herd reduction to continue moving forward, the demand for red meat to fill this void in Asia will be huge. Chinese hog prices and retail pork prices are escalating rapidly despite China already importing a record amount of meat. It will be critical to follow developments on ASF and meat exports to Asia, as this is more than just a short term market influence.

WRITTEN BY

Chloe Long

WEANING

Ruminant Nutritionist Masterfeeds, an Alltech Company

STRATEGIES

LIMOUSIN VOICE / OCTOBER 2019

Photo taken at Morsan Farms Ltd.

The time of year has come for spring-calving producers to start planning to wean their calves. There is no doubt that weaning time is stressful for the calf, cow, and even the producer. Stress can not only have detrimental effects on calf health but also the development of proper feeding behavior and future feed conversion. Peer-reviewed research has shown that both time of weaning and weaning method affects calf behavior (Wiese et al., 2016). There is no getting around the stress at weaning, however finding the correct low-stress weaning strategy that works for your farm can result in success for the cow, calf, and producer. Management strategies for weaning may be different for neighboring farms, and that is okay. However, the value in keeping this event low-stress is crucial for both producers who retain ownership of their calves and producers who sell calves direct as backgrounders or feeders. Low-stress practices surrounding weaning time create calves that are healthy, ready to perform, and easy-going. Beef calves are usually weaned between 5-9 months of age and there are the four main methods of weaning used: weaning during transport, drylot weaning, fence-line weaning, and two-stage weaning.

onto a truck or put directly in a drylot before being transported to a feedlot. These two weaning methods are generally considered most stressful for calves and cows. However, there are advantages in the case of drylot weaning because that period of time allows the calves to be introduced to bunks, waterers, and receive initial vaccines, while also gaining interaction with the producer.

Weaning during transport and drylot weaning both involve abrupt weaning where calves are removed from cows and either put directly

Two-stage weaning involves removing the calf’s ability to nurse first, and then removing the calf from the cow. This method relies on the

Fence-line weaning involves calves and cows remaining in audible and visual contact on either side of a fence. Calves and cows will vocalize and remain in close proximity to each other while in the neighboring paddock. The typical time allotted for this type of weaning is around one week and it is recommended that cows be the ones to move paddocks, not the calves as the cows would be less stressed by switching environments. This method of weaning requires at least two paddocks next to each other, quality fencing, and labor. Data have shown that it is uncommon that calves and/or cows will destroy fencing (Boyles et al., 2007), however it is important to have appropriate fencing.

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Weaning time for young calves is more than just being removed from the cow and no longer nursing. Once weaned, the form in which they receive their nutrition is totally different. They begin eating a new type of feed from a new bunk or feeder and drinking from a new waterer or stream. This involves the calves learning many new things in a short period of time. So, keeping in mind that the method and location in which they get their feed is very different is critical in reducing stress to the calf. Adjusting the waterer and bunk height and space (per calf) to better accommodate calves should be a detail that producers think about. Feed consumption also affects the health status of the calf. For example, the

nutrition and medication in the feed will only have beneficial affects to the calf if consumed in appropriate amounts. In some cases, providing a lick tub to newly-weaned calves can help provide nutrients in a different form and help give them a boost they need. In summary, weaning and the events surrounding weaning are very stressful for the calf. Weaning strategy has an effect on welfare, health, mortality, and ultimately profitability of the calves. Producers have to choose what works best for their operation after considering the advantages and disadvantages of each weaning strategy and their management costs against the potential premiums they could receive for their calves. Wiese, B. I., S. Hendrick, J. M. Stookey, K. S. Schwartzkopf-Genswein, S. Li, J. C. Plaizier, and G. B. Penner. 2016. The effect of weaning regimen on behavioral and production responses of beef calves. The Professional Animal Scientist. 32-2:229-335. Boyles, S. L., S. C. Loerch and G. D. Lowe. 2007. Effects of weaning management strategies on performance and health of calves during feedlot receiving. The Professional Animal Scientist. 23:637-641.

LIMOUSIN VOICE / OCTOBER 2019

use of nose-flaps that cover the mouth of the calf when the calf puts their head up to nurse but opens when the calf lowers its head to graze. The typical time the calf would wear the nose flap varies from four to seven days. The advantage of this weaning strategy is that the calf and cow can remain in a familiar environment and gradually be weaned. Alternatively, the calves have to be handled at least twice to place and remove the nose flaps, but if planned correctly this could coincide with a vaccination program. Another consideration is calves losing their nose flap, and on average this happens to 5-10% of calves when using this method.

LIMOUSIN VOICE / OCTOBER 2019

Angus & Jules Smyth have grown up in the Limousin breed for as long as they remember.

WRITTEN BY

PHOTOGRAPHY

Delanie Knull

ShowChampions, Jill Renton

A JUNIOR'S PERSPECTIVE Angus & Jules Smyth are dedicated to the future of the breed.

Angus and Jules Smyth have grown up in the Limousin breed for as long as they remember. They are the third generation of Limousin breeders in their family, following in the footsteps of their grandparents, Ruth and the late Leonard Angus, and their parent’s Jay-Dean and Todd Smyth. Presently, the siblings have a herd of just over 25 purebred Limousin cows that they run alongside their parent’s cattle on their farm near Roblin, Man. Being a part of the Limousin breed has been a great opportunity and stepping stone to further endeavours. Angus is in his second year of studies at Casper College in Casper, Wyoming. He is taking welding, agriculture and livestock evaluation courses and is the only Canadian member of the livestock judging team. Jules also plans to head south of the border to further her education and career after she graduates high school this coming year. She has her eyes on Casper or Gillette Colleges, where she plans on taking preveterinary medicine courses. Jules is nearing the completion of a hairdressing program that she has taken through high school. She looks forward to being able to take this trade with her as she pursues further education stateside. Besides cattle, Jules also has a very strong passion for rodeo, and plans to continue rodeoing at the college level.

been able to travel across Canada, meeting other junior members along the way, and seeing numerous different types of operations. They believe that while traveling one needs to keep an open mind to the differences of what works for operations and why it benefits them. It is opportunities such as this that will contribute to young producers like the Smyth’s bettering the future of the breed. Although CJLA membership is relatively small, comparatively to some of the larger breeds in terms of registrations, the Smyth’s still commented on the competitiveness that is present. This has assisted in pushing the siblings to grow into the people they are today.

Their involvement in the Association and opportunities available to them as CJLA members has no doubt inspired their plans for their futures. Both Angus and Jules have

“It takes years of practice and perfecting before someone may notice you,” Angus goes on to say, “to become the best one has to fully live and breathe what you are doing.”

“Constantly push yourself to reach your full potential by watching those who are at the top of the industry. Learn the techniques they use and why they use them.” With this attitude in mind, Jules and Angus have been able to reach their goals, and believe this will work for those who also want to grow.

LIMOUSIN VOICE / OCTOBER 2019

When asked what advice they would like to share with those junior Limousin members who are presently a part of the Association or hoping to join in the future they replied,

There is no question that Angus and Jules have been noticed and have received recognition for their successes.

Fitting is a family affair at Canadian Western Agribition.

“There is no other feeling like it,” says Jules about receiving recognition for a job well done. Finding mentors within the breed or industry can also assist you in finding your own success. For the Smyth’s they found mentorship in the operations of Payne Livestock and B Bar Cattle. “These are among the most respected Limousin breeders in Canada,” Angus comments, “and both operations have always been there to support us and many other juniors across the country.” When they were younger, sibling rivalry used to be a larger issue between them, but after working calves in the barn all summer they grew a much stronger connection. Angus and Jules said that they developed their connection because they were always discussing their cattle and the goals they wanted to reach. One of their goals is to beat their record of calves broke but to this day it still rests at 32. The siblings don’t only share goals for around their farm but also for the future for the Limousin breed. Within their breeding program they focus on maintaining the main breed characteristics while always looking for new and improved traits to add to their herd. Their favourite characteristic of the breed is their high meat quality and their uniqueness. Every time they sell their Limousin meat or have company over they are always getting asked, “What kind of meat is this? It’s incredible!” and the reply from the Smyth’s is always Limousin. They are working towards the breed receiving recognition for that high quality their customers are always asking for.

LIMOUSIN VOICE / OCTOBER 2019

64 "CONSTANTLY PUSH YOURSELF TO REACH YOUR FULL POTENTIAL BY WATCHING THOSE WHO ARE AT THE TOP OF THE INDUSTRY. "

Angus shows JL Curves & Contours LNA 2C to a banner at Canadian Western Agribition.

Jules shows JL Honey Bee LNA 603D at the 2017 Young Ranchman's Show.

Their involvement in the Limousin breed has given both siblings numerous successes, both in and out of the show ring. For Jules, her biggest achievement within the breed was with her heifer JL Honey Bee LNA 603D. Jules found that this heifer never stopped improving. She was unsure of whether or not to continue to show her past spring, but ultimately Jules continued to work with her until summer came around and big improvements started to show. In her show career JL Honey Bee LNA 603D was CJLA Supreme Champion Female as well as Young Ranchman’s Muli-Breed Champion Female. Angus has also had many successes including winning the Junior

Female title in the BMO Junior Limousin division at Canadian Western Agribition with his heifer JL Curves & Contours LNA 2C. Being involved in the Canadian Junior Limousin Association since birth started the Smyth siblings off on the right foot. Since then the two have taken great steps to become the incredible youth they are today through seeking mentorship, having a great work ethic, and knowing where they want to go with the breed and in their future. Angus and Jules Smyth will be youth to watch grow the Limousin breed and assist in gaining the breed the recognition it has earned.

LIMOUSIN VOICE / OCTOBER 2019

NEWS BRITISH COLUMBIA

SUBMITTED BY

Erin Kishkan

Photo: Andie Kishkan from British Columbia participates in the 2019 CJLA Impact Show. Image courtesy of Jill Renton with CattleVids.

LIMOUSIN VOICE / OCTOBER 2019

Greetings from the Pacific end of the country! Despite rumblings from the “powers that be” and a hot dry spring, B.C. ended up with one of the wettest summers in recent history. It was a very nice reprieve from the smoke riddled weather we were subjected to these last two years, though it definitely brought many challenges for farmers trying to harvest crops. However, for any who were successful, they are boasting about the bumper yields they are receiving. Most cattle are still out grazing and will be for quite some time thanks to the moisture, so that is a blessing.

The summer show season started off very successful for Limousin in B.C. At the Dawson Creek Fall Fair Limousin reigned Supreme! Supreme Champion Female was awarded to Pinnacle’s Fell in Love 22F and Supreme Champion Bull was Pinnacle’s Envy 17E, both owned and exhibited by Pinnacle View Limousin. Limousin exhibits also took home many class winnings including Champion Jackpot Heifer Calf and Jackpot Bull Calf. Following that was the North Peace Fall Fair in Fort St. John where Limousin took home many class winners including Junior Champion Female with RPY Fae 15F, and Grand Champion Bull

AWS Eliminator, both exhibited by Blueberry Valley Farms. That same weekend also saw Limousin wins at the Nechako Valley Exhibition in Vanderhoof, B.C. Pinnacle’s Erica was crowned Reserve Champion AOB female, owned and exhibited by Elysia and Andrew Penner of Vanderhoof, B.C. September long weekend was a hot one in most parts of the province, but that didn’t stop the fair goers at the 120th Annual IPE in Armstrong, B.C. The beef entries were up over 160 head from B.C, Alta., and Sask. Limousin took Grand and Reserve Champion AOB Bull titles with Pinnacle’s Envy 17E and Pinnacle’s Grand Canyon 12G both owned and exhibited by Pinnacle View Limousin. Pinnacle also had Reserve Champion AOB Female honours with Pinnacle’s Fell in Love 22F. Rounding out the summer show season in B.C. was Elysia and Andrew Penner’s Grand Champion AOB Female win at the Lakes District Fall Fair in Burns Lake, B.C. with Pinnacle’s Erica. B.C. Limousin members are excited to continue the 50th Anniversary celebrations on the show road this fall and look forward to reminiscing with Limousin enthusiasts from across the country! Happy 50th Anniversary Limousin!

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NEWS ALBERTA

SUBMITTED BY

Cameron Olson

LIMOUSIN VOICE / OCTOBER 2019

This summer saw the ALA hold their 50th Anniversary Field Day on June 15th. Ninety Limousin cattle breeders and supporters gathered at 777 Ranch (Tyler Stewart) south-east of Stettler, AB. Several nearby ranches brought in cattle for display, and several decades of the various Limousin breed publications were available to thumb through. The ALA held the annual calendar auction, a silent and live auction, and the AGM. Thank you to all of the people and businesses that continue to support the organization through attendance, participation, and donation of auction items! This year, three credits were awarded to junior Field Day attendees: Revington Haywood ($1000), Holt Haywood ($500), and Bryce Stewart ($250) each received a credit toward the purchase of a Limousin animal from an ALA member. Two new board members were elected: Brandon Nemetz and Tim Andrew. The ALA would like to thank outgoing board members Anne Brunet-Burgess, Amy Miller, Brad Annette, and past-president Chris Haywood for their years of service to the ALA and the promotion of the Limousin breed in Alberta.

The 2018 bull buyer draw was revised, with three $1000 gift certificates up for grabs that can be used toward the purchase of any Limousin animal from an ALA member. The ALA board continues to receive positive feedback about this program and are proud to administer this as a service to our members. In February 2019, Hawkeye Land & Cattle, South Ridge Ranch, and Chris & Crystal Fossheim received credits for cattle purchased in 2018. Remember, all transfers must be completed by December 31 for your customers to be entered in the draw! Planning is well under way for the Bonanza Gold Limousin show at Farmfair International, scheduled to be Thursday, November 7 at 9:00 am in Hall B, Northlands Park. The ALA has secured the judging talent of Dr. Aaron Grant of Olds, Alta. to adjudicate. Dr. Grant is a consultant for the feedlot industry in Western Canada with Nutrition Service Associates. He was raised on a mixed farming operation near Olds, Alta. While attending Texas A&M University, he was active on the livestock judging team before moving on to pursue his PhD in ruminant nutrition at Michigan State University. Please mark your calendars and plan to

1. Kelly Yorga evaluates Stewart Limousin's cattle on display 2. The ALA 50th anniversary field day was a well attended event

join us for this event – Limousin breeders always bring a solid selection of their best to the Bonanza Gold show. In the past two years, Limousin animals raised by ALA member Greenwood Limousin and Angus have been named Alberta Supreme Show champions. The board of the ALA has decided that, for the time being, it would strongly encourage junior-aged members to continue to show their purebred and Limousin-influenced animals. At this time, however, there is a lack of juniors in a critical age group to re-form a Board of Directors and re-incorporate the AJLA. Interest is strong in supporting junior members in showing together at Summer Synergy in Olds, Alta. in July 2020. Please keep track of Limousin females you sell to juniors, and please encourage them to participate and stay tuned as we work on getting a Limousin class put together in Olds next summer. New this year is a committee whose objective is to enhance member participation in the ALA throughout the year. Tim Andrew is spearheading the Membership Engagement committee, which will be responsible for planning events and keeping membership engaged outside of the annual Field Day. In the works at the moment is a fall bull pen show near Red Deer (planned for Fall 2020). This pen show would serve as a “first look” or preview of our member’s offerings for the upcoming bull sale season. Stay tuned for more information to be presented at the 2020 Field Day. Finally, the board elected its officers earlier this summer: 2019-2020 ALBERTA LIMOUSIN ASSOCIATION BOARD President: Cameron Olson, Horizon Livestock ♦ Vice-

President: Tyler Stewart, 777 Cattle ♦ Secretary: Tiffany Richmond, Richmond Ranch ♦ Treasurer: Lois Andrew, Andrew Ranches ♦ Directors at large: Tim Andrew (Andrew Ranches), Brandon Nemetz (Richmond Ranch), Leo Plante (Nor-Alta Limousin).

Please reach out with comments, concerns, or suggestions for improvement!

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NEWS SASKATCHEWAN

SUBMITTED BY

Carey Hirschfeld

All photos taken at the CJLA Impact show, Saskatoon, Saskatchewan.

LIMOUSIN VOICE / OCTOBER 2019

Greetings from Saskatchewan! Summer was a busy time for Limousin enthusiasts in the province. Saskatchewan was proud to host the CJLA Impact Show in Saskatoon in July. There were 38 young Limousin show people from across the country strutting their stuff over the three day event. It was pure entertainment watching the various age groups in team judging, public speaking, conformation and showmanship. It’s exciting to see the future of the breed through those kids. A huge thank you to the show committee, sponsors and volunteers that helped make the CJLA Impact Show 2019 a success. Please mark your calendars for next year’s CJLA Impact Show in Ontario in July 2020. Stay tuned to the CLA and CJLA for more updates as they become available.

There are always cattle shows to attend during the short summer season – Perdue, Rosthern, Prince Albert, Turtleford, Swift Current, as well as many 4-H events... to name a few! Be sure to spread the word on where and when these shows and events take place so that more cattle enthusiasts can attend with cattle and as spectators. These events can be listed on the SLA Facebook page and on the calendar of events on the CLA website.

A reminder to have your entries into Regina for Canadian Western Agribition 2019 by October 1, 2019. As well, any DNA testing and registrations should be done before this entry date to ensure these papers and information gets back to the respective breeders, sale management and the CLA without delays. The Saskatchewan Limousin Association is excited to have the Pick of the Barn Draw 2019 in the Limousin Barn in Regina at CWA 2019 on November 28, 2019 from 1 pm to 4 pm following the Limousin show. Please stay tuned to the SLA Facebook page and CLA website for information on how to enter an animal, where to purchase tickets, extra draw items, plus much more! Only 200 tickets will be sold, with a chance of the winning ticket holder choosing an entered animal and the breeder receiving $10,000, or the ticket holder taking $7,500 with the breeder receiving $2,500 and keeping their animal. Check out our ad in this month’s issue. Please contact any SLA director for more information. Safe harvest and travels to all as this fall progresses. May your bins be overflowing, your feed yards be full and your Limousin calves get top dollar in the sale ring. See you down the road!

2018-2019 SASKATCHEWAN LIMOUSIN ASSOCIATION BOARD President: Eric Martens ♦ Vice-President: Ashton Hewson ♦

Secretary: Janet Hale ♦ Secretary: Carey Hirschfeld ♦ Directors: Jay Bohrson, Ryley Boon, Lee Carpenter, Terry Hepper, Jeff Yorga

PHOTOGRAPHY

Jill Renton with CattleVids

NEWS MANITOBA

SUBMITTED BY

Travis Hunter

It has been a quite a summer for the MLA. We had a field day in late June hosted by Triple R Limousin and Maplehurst Farms. It was a relaxing day touring their pastures and visiting with fellow breeders. We had a short quiz on the past 50 years of Limousin in Canada that even stumped some of our senior breeders! I would like to congratulate all our Juniors that exhibited Limousin calves throughout the summer. It is with great sadness that we mourn the loss of Len Angus. Len was

a long-time breeder of Limousin cattle in Manitoba, his dedication and direction to the breed will be sadly missed. Manitoba AG-EX show is October 23-26 in Brandon. Entry forms and agenda can be found online. Douglas bull test is looking for nominations of bulls or heifers to feed for the winter. These forms can also be found online. I hope everyone can get their harvest finished up and feed stocks in place so we can all attend the 50th Anniversary celebrations planned across the country this fall. I hope to see you there!

LIMOUSIN VOICE / OCTOBER 2019

1. Laura Seward of Amaglen Limousin with her Grand Champion 4-H Steer at the Manitou Fair 2. Rose Cochrane of Cochrane Stock Farms with her Reserve Champion Steer at the 2019 Oak Lake 4-H Beef Club Achievement Day

NEWS ONTARIO

SUBMITTED BY

Mike Geddes

The OLA had a tremendous turnout at the field day hosted by Broniek Family Farms on July 27. Guest speakers included AgSights (formerly BIO) and Josh Woodissee from Datamars. A chute side ultrasound demonstration was also included. Guests had a chance to view the 50 Steers for 50 Years as well as the breeding herd at Broniek’s. Ontario breeders are busy promoting their genetics at many fall fairs. Hanover, Meaford, Warkworth, Owen Sound, Glencoe, Barrie and Lindsay have all had solid turn outs. The Provincial Show was held on October 6 in conjunction with the Markham Fair. We are gathering items for the 50th Anniversary banquet. Please reach out to any OLA director to make arrangements. Your support is appreciated. We look forward to welcoming Limousin enthusiasts from near and far to the Royal Agricultural Winter Fair November 1-4 to celebrate the 50th Anniversary of the Limousin breed in Canada!

50th Anniversary Banquet Tickets Must Be Booked By October 18 Contact Brent Black by email brentblack204@hotmail.com

50TH ANNIVERSARY NATIONAL SHOW & SALE SCHEDULE OF EVENTS Royal Agricultural Winter Fair – Toronto, Ontario FRIDAY, NOVEMBER 1

National Junior Beef Heifer Show – Showmanship 50th Anniversary Banquet Chelsea Hotel Toronto – Churchill Ballroom Cocktails at 6 pm – Dinner at 7 pm SATURDAY, NOVEMBER 2

LIMOUSIN VOICE / OCTOBER 2019

National Junior Beef Heifer Show – Conformation Royal Elite Sale Featuring the National Limousin Sale

SUNDAY, NOVEMBER 3

National Limousin Show MONDAY, NOVEMBER 4

Junior Limousin Show

1. The Limousin show at Meaford Fall Fair 2. The CJLA donation heifer, Golden Jubilee 1G, is shown at the Lindsay Exhibition. Photo by Krista Whalen Photography.

NEWS/NOUVELLES DU QUÉBEC

SUBMITTED BY / SOUMIS PAR

Diane Joly

RENDEZ-VOUS ANNUEL AUX PORTES OUVERTES DE L'UNION DES PRODUCTEURS AGRICOLES DU QUÉBEC

Le rendez-vous automnal que des milliers de citadins attendent avec impatience chaque année était de retour le dimanche 8 septembre, à l'occasion de la journée Portes ouvertes de l'Union des producteurs agricoles sur les fermes du Québec. Plus d'une centaine de fermes ont ouvert gratuitement leurs portes et permis aux citoyens de toutes les régions du Québec de sillonner les campagnes et de discuter d'agriculture avec celles et ceux qui en vivent. C'est à la grande fête agricole du Parc olympique de Montréal que le président et la secrétaire de l'Association des éleveurs de Limousin du Québec (Serge Dethier et Diane Joly) ont fièrement présenté aux visiteurs la race Limousin.

Thousands of Montrealer who had patiently awaited this year’s edition of the annual event, The Quebec Farmer’s Union Open Houses, gathered on September 8, 2019 to the Montreal Olympic Plaza. As well, over 100 participating farms opened their doors in all areas of the province, allowing the many citizens to travel in the country side and to visit with their local farm producers. The Quebec Limousin Association President along with their secretary (Mr. Serge Dethier and Mrs. Diane Joly) were proudly presenting the Limousin breed to the public. Moreover, Dre Hélène Larder, DVM was entertaining the children, while getting them to hear the heart beat and the ruminal activity of a young Limousin steer calf. These days, the consumers are more than ever concerned by the food they eat and they also want to know how we are raising our animals. Again, this year’s success of the Annual Farm Open Houses is a good demonstration of all the interest and the curiosity of many citizens to get a better feel on the food they consume, while chatting with the people who produce all those good farm products available in Quebec. YOUNG BULLS ENTRY TO THE TEST STATION

On September 24, a new group of young beef bulls made their entry for a 23rd year to the St-Martin Bull Test Station, in the Beauce region. Anyone interested could easily follow the progress made by the Limousin bulls on test in visiting: https://www. agrireseau.net/. The bulls will be sold by auction on February, 22, 2020.

De nos jours, l'alimentation est une préoccupation majeure pour des milliers de consommateurs et leur curiosité quant aux conditions dans lesquelles les animaux sont élevés est bien naturelle. Le succès des Portes ouvertes témoigne donc de l’intérêt des citadins pour ce qu’ils mettent dans leur assiette en leur offrant l'occasion unique de rencontrer les gens de passion derrière nos bons produits du Québec. ENTRÉE DES TAUREAUX EN STATION D'ÉPREUVES

Mardi, le 24 septembre dernier, la Station St-Martin en Beauce accueillait pour la 23ième année de jeunes taureaux pour leur évaluation. Il vous sera facile de retrouver l'évolution des taureaux Limousin sur le site de Agri Réseau sur le lien suivant: https://www.agrireseau. net/. Les taureaux seront en vente lors de l'encan du 22 février 2020.

LIMOUSIN VOICE / OCTOBER 2019

ANNUAL ACTVITY – OPEN HOUSES ORGANIZED THROUGH THE QUEBEC FARMER’S UNION

De plus, le vétérinaire Hélène Larder de la Faculté de médecine vétérinaire de Saint-Hyacinthe a émerveillé les enfants en leur faisant écouter à l'aide d'un stéthoscope, le cœur et le système digestif d'un jeune bouvillon.

NEWS THE MARITIMES

SUBMITTED BY

Sidney Patton

1 2

LIMOUSIN VOICE / OCTOBER 2019

The Maritime Junior Limousin show took place July 26-28, with 26 junior members and 30 head of Limousin cattle. It was a beautiful and busy weekend at Balamore Farm in Great Village, Nova Scotia.

The juniors worked hard, had a lot of fun and learned a lot while preparing their Limousin cattle for the show. These juniors also participated in friendly competitions throughout the weekend. The competitions included photography and a team fitting competition – juniors were put on teams and had to put their knowledge and experience to the test by fitting a heifer in 20 minutes. There was also a judging, oral marketing, icebreaker games and team building competitions – including the flower arrangement competition, where teams of 4 or 5 juniors had to pick and assemble a flower arrangement in 5 minutes. This fun-filled Saturday ended with a delicious roast beef dinner and endless variety of desserts, provided by O’Connells Catering Service. Over the weekend the juniors displayed all of the hard work they put into their cattle in both the Showmanship and Conformation classes. Some highlight competition winners include, Champion Senior Showman; Taylor Stewart, Champion Intermediate Showman; Lauren LeVangie, and Champion Junior Showman; Ian Kittleson. Senior Aggregate for the weekend was Taylor Stewart, Intermediate Aggregate was Megan Smith and Junior Aggregate was Ian Kittleson. The champion fitting team was Taylor Stewart, Ellen Davis and Blake Fisher.

1. The exhibitors at the Maritime Junior Limousin show, held at Balamore Farm, Great Village, Nova Scotia. 2. Activities included berry picking in the Balamore strawberry patch.

On Saturday night, the juniors enjoyed fireworks and a bonfire on the beach, which gave all juniors the opportunity to roast marshmallows, and connect with their new friends made over the weekend. All Maritime Junior Limousin members would like to take this opportunity to thank Balamore Farm, Joe and Carolyn Cooper and family, the father/daughter judging duo of Dan and Carolyn Darling who traveled from Ontario, and all others who made this weekend such a positive experience for all.

The Canadian Junior Limousin Association Donation Heifer

Canadian Junior Limousin Association @CDNJuniorLimo

We would like to thank Eden Meadows Farm for their care of the CJLA pair this year and thank you to Hollee Limousin for preparing CJLA Golden Jubilee for the fall show season. Thank you to H S Knill Company Limited for getting the heifer to Ontario and to T Bar C for their support of the CJLA in the National Sale. We appreciate all that you have done for our juniors! All proceeds go to the Canadian Junior Limousin Association to help provide scholarships and trip opportunities to members and provide funds for meetings and CJLA activities.

Selling by Dutch auction in the Royal Elite Sale

A great heifer for a

Great Cause

DAM Limolyn Colette

LIMOUSIN VOICE / OCTOBER 2019

Photo credit: Jill Renton with Cattlevids

The Canadian Junior Limousin Association is extremely proud to be a part of the Canadian Limousin Association’s 50th Anniversary Show and the Royal Elite Sale. This monumental year we are proud to offer an extra stylish female, CJLA Golden Jubilee 1G, who is the combination of our foundation female, Limolyn Colette, with the well renowned RPY Paynes Cracker 17E.

AGTECH

& THE BEEF INDUSTRY

From connected sensors in soils, on animals, and on drones, to various software and services available, ‘smart’ technologies are changing the way ranching and farming are done. These technologies allow producers to look beyond what the eye can see to collect non-traditional data and use analytics to raise beef that is more sustainable and profitable.

LIMOUSIN VOICE / OCTOBER 2019

The technologies available are only limited by your imagination. Ranchers across Canada and the United States are increasingly getting wise to the benefits of innovation and technology adoption on the ranch. Advances in nutrition, animal welfare, growth efficiency technologies, genetics, digital technologies, and services have all played a role in livestock becoming more efficient.

What is ‘Smart Farming?’ Farm management considers a whole swath of variables, from weather, soil conditions, animal health, and more. ‘Smart Farming’ is a concept that employs modern technologies to increase the quantity and/or quality of agricultural outputs through measurement and quantification. With Smart Farming in the beef industry, producers can better monitor individual animals and adjust their management, nutrition, and health regimen, ultimately enhancing individual and herd productivity and even more importantly, farm profitability. Here we’ll share an overview of select technologies that ranchers have been adopting for improving farm and ranch management, today. The technologies can be broken down in several different categories regarding type: software (e.g., apps, analytics), hardware (e.g., ‘wearables’, body

WRITTEN BY

Dawn Trautman

Manager, Smart Agriculture and Food Innovation, Alberta Innovates

scanners), and services (e.g., consulting or subscription management services). For effective adoption, all three might be necessary—that is, purchasing monitoring hardware for your animals isn’t of much use if you can’t aggregate that data in some software (such as a smart phone app), and have it analyzed for the most effective on-farm application using a service provider. 1. DRONES

Drones, or UAVs (unmanned aerial vehicles) can be a cost-effective tool to locate cattle, check waterers, fences, cow and calf health (that is, including lame, sick, or otherwise distressed livestock), and more! The big and early savings will be on labour costs, but researchers are experimenting with alternative uses of drones in capturing additional data, such as including infrared cameras for tracking livestock, as well as linking data from other ‘smart’ devices that you might also be using in tracking animal health, fertility, and phenotypic characteristics. If you think a drone might be useful to your operation, be sure to check the regulations with Transport Canada (available at: https://www.tc.gc.ca/ en/services/aviation/drone-safety/flying-drone-safely-legally-currentrules.html). 2. ‘WEARABLES’

The ‘wearables’ category primarily consists of biosensors and machine to machine technology to continuously and automatically monitor livestock health and productivity. This category might include ear tags, leg bands, or collars that monitor body temperature, sleeping, movement, GPS and location tracking, and/or feed and water

3. APPS (AKA SMARTPHONE APPLICATIONS), SERVICES, AND SOFTWARE

Smartphone apps for tracking nutrition and fitness in humans is nothing new! Even in AgTech, there are thousands of apps available, from detecting metabolic diseases (e.g., ‘BCS Cowdition’), to using the smartphone camera for ‘weighing’ your cattle with up to 95% accuracy (e.g., ‘Beefie’). Many apps are available through service providers and make use of software for management decisions. Apps are often related to some other hardware component (e.g., a camera) and can synthesize the information collected so that it’s easy to interpret and use. A technology that is making waves in Europe, and (teaser alert) may make its way to Canadian farms is the Swissbased technology, BodyMat from Ingenera SA, where the producer (or anyone!) can ‘build’ a 3D image of the animal on their smartphone using a fixed or hand-held camera. These images provide the weight and dimensions of the animal, while also allowing for ‘learning’ where the software will recognize animals based on their features and provide data related to changes in their physiology (e.g., for measuring growth and relating to gain efficiencies). Upcoming applications will include estimations for early carcass yield and classification based on live animal confirmation1. 4. PASTURE TECHNOLOGIES (VIRTUAL FENCING, SENSORS, SOLAR)

There are numerous pasture technologies available to producers. One that combines a ‘wearable’ is virtual fencing, where GPS boundaries are loaded on a collar or other wearable device, and the animal is trained to stay within the boundaries (e.g., ‘eShepherd’) to manage grazing. There are also many soil sensors available to compliment what you might see on the surface of your pasture—this includes soil moisture content, temperature, and nutrient levels. While using solar technology to power watering systems and electric fencing is not a new concept, advances have further reduced the cost and ease of installation for these purposes, and the same technology can be used to power communication devices to relay information from, say the wearables, to a device that will capture the data and then relay it to the cloud or platform for analysis. 5. GENETICS

It would be remiss if we didn’t mention the use of genetics and genomics as a ‘smart’ technology when it comes to livestock production. DNAbased genetic prediction means that there is a reduced possibility for the genetic prediction to change as we get more information back

on the animal—it’s the application of both big data and advanced analytics. And it results in enhanced predictability that reduces costs for ranchers and makes the information more valuable early in the animal’s life. With most purebred producers including some type of DNA test on influential sires to some commercial beef producers now using DNA tests to optimize hybrid vigour, genomics has come a long way from simple SNP-based parentage testing. A related technology to keep an eye on in the future will be CRISPR and gene editing in cattle, as this is being studied extensively in the United States and Brazil— from knocking out the horned gene in Holstein, to selecting only male offspring for more efficient beef production or engineering cattle that are more heat tolerant. THE BIG PICTURE

The above categories are simply a snapshot—as mentioned, AgTech is seemingly only limited by your imagination. Whether you’re intent on improving efficiency, health, or welfare of your cattle, smart farming technologies can help you achieve your goals. And often, these technologies work in parallel. For instance, a big component of genomics is collecting accurate phenotypes—many of the new agapps available to producers using their smartphones help collect these phenotypes (for instance, body weight and Average Daily Gain). Just off the cuff, some technologies that we’re also seeing in the beef industry that weren’t discussed in detail include blockchain, artificial intelligence (machine learning, reasoning, and self-correction), other ‘omics’ (for example, nutrigenomics and how nutrition impacts gene expression). Today’s ‘smart’ farms are using data and technology to become faster, more efficient, more agile, and more sustainable, while still producing safe and nutritious beef. AgTech and Smart Farming enable beef producers to look at how they raise their animals in entirely new ways. On your farm, AgTech can help with herd improvement and economic gains by collecting information for better decisions on health protocols, nutrition, breeding practices, fertility, production efficiency, and animal welfare. Beyond your farm gate, AgTech continues to offer benefits. For consumers, it offers reassurances in verifying production information for marketing purposes, beef traceability, as well as providing reassurances of best practices in the beef industry. As for the global consumer, it assures that in Canada, we are leading the way—consistently improving on the sustainability of the industry, for the benefit of the environment, the health of animals, and to sustainably meet growing global protein demand in the coming decades. 1

More information on this technology available at: https://www. researchgate.net/publication/307639375_Ingenera_3D_technology_ to_measure_accurately_and_automatically_muscles_volumes_skeletal_ functional_abilities_body_condition_and_body_weight_on_living_beef_cattle

LIMOUSIN VOICE / OCTOBER 2019

consumption. Wearables collect data and are run through a software application to inform producers of injuries, illness, or reproductive health—anything from fertility to parturition.

CANADIAN CATTLEMEN'S ASSOCIATION

WRITTEN BY

David Haywood-Farmer President, CCA

LIMOUSIN VOICE / OCTOBER 2019

The past few months have been a time of tremendous growth for the Canadian Cattlemen’s Association (CCA). In the wake of issues such as Canada’s Food Guide, label claims, and alternative proteins, CCA leadership deemed it necessary that a new Food Policy committee be formed to drive industry’s approach to these growing concerns. To lead this initiative, Policy Manager Jennifer Babcock was hired in the Ottawa office in June. Babcock brings a wealth of experience in government relations and policy and we are confident that this file is in good hands. The committee will advocate to the Government of Canada on behalf of cattle producers to ensure food related policies are science-based and not misleading.

This past May, CCA shared its perspective on the labelling and marketing of meat, plant-based proteins, and lab-grown proteins at Health Canada’s 2019 Food and Nutrition Stakeholder Engagement Session and the Beef and Pork Value Chain Roundtables Joint Session in Ottawa. The CCA’s view is that for a product to be labelled or marketed as meat it must meet the legal definition of “meat” or “meat byproduct” as defined in the Food and Drug Regulation. Subsequently, the Quebec Beef Producers submitted a complaint to the Canadian Food Inspection Agency (CFIA) about the labelling of an alternative plantbased protein product marketing itself as meat. The CCA is working with its U.S. counterpart, the National Cattlemen’s Beef Association and international bodies like the International Meat Secretariat, International Beef Alliance, and Codex Alimentarius Commission, on the need for a consistent approach to, and predictable rules for, the labelling of meat products. Another active government relations initiative for CCA has been Bill C-68, the Fisheries Act. The amended Act received Royal Assent on

PRESIDENT'S REPORT June 21, 2019, and contained several Senate amendments, including the repeal of the ‘Deeming Habitat' provision, or subsection 2(2). CCA is pleased with these final amendments and has been asked to provide regulatory development input by the Department of Fisheries and Oceans on a Routine Works Regulation. This will essentially define routine agricultural structures and activities for exemption, as well as related codes of practice and standards; a process that will take at least several months. Regarding pending livestock transportation regulations, the CCA has drafted a letter sent to the Agriculture and Agri-Food Minister seeking a two-year delay on enforcement until the ongoing research project is completed. Several meetings have been held with the Minister on this issue. The Government of Canada recognizes there are challenges with the legislation as currently drafted and have expressed a willingness to investigate possible options to deal with the concerns. The leadership of the Canadian Food Inspection Agency has also engaged and is also committed to find a workable solution. On the animal health side, CCA is part of a CFIA-led BSE Negligible Risk Application Industry/Government Working Group tasked with preparing Canada’s OIE application for Negligible Risk Status. The application must be submitted by May 2020 for acceptance in July 2020. The OIE will then proceed with an in-depth review of Canada’s submission and will provide a final decision in March 2021. This is important because moving Canada to a Negligible Risk status is a critical first step in adjusting requirements for specified risk material to better align with that of the U.S. Achieving Negligible Risk status will also assist in enhancing competitiveness for eastern Canada fed cattle marketing.

Photo credit: Jill Renton with Cattlevids

the limousin

event of the summer 2020 Canadian Junior Limousin Impact Show

Everyone welcome

CCA will also be in pre and post-election mode in the coming months. An election policy document (available on the CCA website) has been created and is being circulated to all prominent candidates across Canada. Producers are encouraged to reach out to the candidates in their riding and use this document for guiding discussions on the key issues facing the Canadian beef industry. Finally, I would like to wish all of our Canadian producers from coast to coast a safe and prosperous 2019 harvest.

Fun, Friendship & Good Limousin Cattle cjla@limousin.com

LIMO & ANGUS FEMALES

FOR SALE

 Sells as LOT 18 in the Royal Elite Sale, Toronto, ON

916G

Sells as LOT 61  in Gilchrist Farms “In it to Win It” Sale, Lucknow, ON

905G

Dave and Sheila Gibson · Emily Gibson 2148 Concession 4 R.R#1 Ripley Ontario N0G 2R0 Emily 519.440.9907 emilygibson0707@gmail.com Dave 519-357-6174 gibsonfarmstrucking@gmail.com

LIMOUSIN VOICE / OCTOBER 2019

Heading into fall, we will be watching daily for movement on the Canada U.S. Mexico Agreement (CUSMA). The agreement, which replaces the North American Free Trade Agreement, was signed by the three leaders at the end of November 2018, beginning the ratification steps required to implement. In June 2019, Mexico became the first of the three nations to ratify leaving ratification to Canada and the U.S. On May 29, Prime Minister Justin Trudeau tabled Bill C-100 “An Act to implement the Agreement between Canada, the United States of America, and the United Mexican States,” which is the enabling legislation to implement CUSMA. Second reading took place on June 20 and the bill was referred to the Standing Committee on International Trade. As fall run begins, we will also be monitoring the Canadian and American markets through the team at Canfax.

2020

July 29 – aug 1 Spencerville, ON

HERD HEALTH

HEALTH PREPAREDNESS FOR CATTLE SHOWS OR TRAVEL WRITTEN BY

Dr. Roy Lewis DVM

LIMOUSIN VOICE / OCTOBER 2019

There seems to be a fair number of show cattle that get varying degrees of sickness in the show season. This applies to weaned cattle at home as well. Being prepared to monitor and treat these individuals in the earliest stages of disease will minimize any problems. You can even have the fortitude to help fellow showmen in the process. This is critical to the well-being of all the cattle at the shows as they are always in close confinement to each other and are under stress. A lot of the facts in this article can be well utilized for regular weaning of your calves at home or after recently acquired cattle. They are all exposed to the same stressors as show cattle. Show cattle have additional stressors as well such as close containment to other cattle, dusts and aerosolized organisms plus highly fluctuating temperatures.

In the last few days before the show make sure the tack box has the various health essentials you may need. This would include several thermometers to measure daily temperatures. It is important in my mind to record daily temperatures of each show animal. Record these as they will give what the absolute normal range is for each individual one. There is enough normal variation that some may fluctuate around low normal temperatures and some high normal temperatures. This is very much worth knowing when the temperatures start to rise outside the normal range for that animal. Carry the regular arsenal of antibiotics and anti-inflammatories you are familiar with on your ranch complete with the range of

syringe and needle sizes you may need. These should all have been prescribed by your veterinarian and you know which ones to use in which circumstances. Taking your cattle to a show is a very good example of a completely open herd where they will be exposed to a myriad of things. They need to be vaccinated for the common respiratory pathogens and those which could cause abortions like IBR and BVD. Many breeders will give intranasal vaccines for the respiratory bacteria (Once PMH IN) and the respiratory viruses (Inforce) just before going to a show. There is also an intranasal vaccine against two of the bacterial causes of pneumonia so again a very good idea to protect against these diseases locally in the nose. Immunostimulants are also new additions to the marketplace which are worth looking at. Long acting metaphylactic antibiotics may be given but are generally used if a few in the show string get sick. Discuss this with your herd veterinarian before coming to the show. Check each show’s health protocol as these have been well thought out and it is advisable to follow them very closely. The bigger shows have show veterinarians which can also be queried. Clostridial and Histophilus protection should always be provided as well as worm and lice cone. Even with quiet cattle there is quite a stress component to shows. From the water being different to damp environments of the wash racks and drafts in the show barns it is really not surprising some cattle get sick. Normal incubations for disease

are about seven days so also closely observe your cattle for some time (a week to ten days) after returning home. You don’t want anything else stressing them so treatment for both internal and external parasites will rid them of these and keep their immune function in top order. It would be advisable to treat a few weeks before showing. Some showmen will flavour the water for a couple of days with something like flavoured Jell-O. City or town water will be chlorinated and this most certainly may turn them off for a couple of days. Others filter the water before giving it. Since individual animals are watered and fed separately monitoring individual water and feed consumption should be easy. Try to stay on as regular a schedule as possible for feed and water to minimize digestive outbreaks. As mentioned, daily temping in the morning is also a very good idea. Varying types of probiotics or ruminant stimulant boluses may assist you if inappetence becomes a problem. Diet should be cut back as stressed worried cattle get looser so some dry hay should minimize runny manure. Larger shows such as Farmfair or Agribition have a veterinarian present; who can address major needs such as injured, extremely sick or off feed cattle. They may even attend to lumps and bumps or mystery ailments that crop up from time to time. Their main concern is the overall health of the cattle at the show. This is of major concern if any contagious, infectious diseases develop. Biosecurity between show animals is watched, as is the zoonotic potential for spread to and from the viewing public.

It is far better to treat early than wait because you are worried about an injectable antibiotic causing a noticeable lump or bruise. We as veterinarians wish no show cattle ill health but with all the stresses and close proximity to others it is inevitable. Being prepared will give you the head start you need for a favourable outcome. Don’t hesitate to call for help early and only follow sound advice. There are many concoctions and remedies out there which not only lack sound medical principles but producers are often using products not approved for cattle and may be harmful. This goes against Beef Quality Assurance guidelines and sets a poor example of how beef is raised in Canada. Most products are approved for cattle so use these rather than jeopardizing your reputation as a seed stock provider to our commercial industry. Have a successful and fulfilling show season and keep in mind these principles apply equally well to the cattle at home or ones you purchase.

LIMOUSIN VOICE / OCTOBER 2019

Photo courtesy of Emily H Photography

You want to be able to show your animals to their maximum potential and if they are droopy and lethargic that won’t happen so monitor their health closely. If you are concerned they are incubating a disease like pneumonia, in the best interest of your fellow competitors don’t bring them. If they are already at the show inform the show veterinarian and discuss whether they should be totally removed from the premises where convalescing at home may be far less stressful. Many others are allowed to convalesce outside.

SOCIAL NEWS

NEWSMAKERS

1 The Limousin breed was well represented

once again this year at Ag in Motion, near Langham, Sask. northwest of Saskatoon on July 16-18. Tim and Lois Andrew of Andrew Ranches, Youngstown, Alta. brought a pen of docile Limousin bulls for the low-stress cattle handling demonstrations. A number of other Limousin breeders were on hand to help man the Limousin display throughout the weekend. Thanks to all!

2 Brian and Holli Lee of Hollee Limousin,

Blackstock, Ont. have sold their cowherd to Jeff and Denise Byers of MurrayHill Farm, Blackstock, Ont. The Lee’s will continue to be involved as they mentor and assist the Byers’ family in this transition. Hollee Limousin will host their final Open House next year.

LIMOUSIN VOICE / OCTOBER 2019

CELEBRATIONS

3 Art and Shirley Thompson of Arley Cattle Co., Alliston, Ont. celebrated their 50th wedding anniversary on September 7, 2019 with friends and family at the farm.

CONDOLENCES 4

4 We are sorry to note the passing of Shirley

Gunderson on Mar. 28, 2019. Shirley was well known by the Limousin community as office aide to her late husband, Harald Gunderson, who was founding publisher of The Limousin Leader and author of Limousin Cattle in Canada… A Success Story. The Canadian Limousin Association extends our sincere condolences to Shirley’s family.

5 Our condolences to Tim and Lois Andrew of Andrew Ranches,

Youngstown, Alta. Their son, Ted Andrew, passed away on April 25, 2019 at the age of 28. Ted was diagnosed with Ewing Sarcoma in December 2017 while serving at NET Ministries in Ireland. He underwent six months of treatment in Dublin, Ireland, with Lois continually by his side and visits from other family members. Upon returning to Canada his treatments for this rare form of cancer continued at the Tom Baker Centre until all options were exhausted. The Canadian Limousin Association gives our deepest sympathy to the Andrew family.

TYING THE KNOT

STOCKING THE HERD

10 Ryley Bielecki of RCN Livestock,

Paradise Hill, Sask. married Keith Boon of B Bar Cattle, Lucky Lake, Sask. on July 6, 2019 in Paradise Hill, SK. Congratulations from the Canadian Limousin Association!

11 Justin Burgess and Melissa Koch

of New Life Limousin, Hanover, Ont. were married on September 14, 2019 in Palmerston, Ont. Congratulations from the Canadian Limousin Association!

8 Lazy H Limousin of Gull Lake, Sask. are excited to introduce their

newest addition to the herd. Andrew and Candice Webb welcomed baby boy, Lane Thomas Webb, on April 29, 2019 at 9:20 pm in Swift Current, Sask. Lane weighed 9 lb. 2 oz. and measured 21 inches long. Excited siblings are Kelby, Cedar and Rafe.

9 The B Bar Cattle herd in Lucky Lake, Sask. grew by two tiny feet

this summer. Congratulations to Eric Boon and his wife Terra who welcomed a baby girl, Rozlyn Kylina Boon, on July 6, 2019, weighing 7 lb. 9 oz. and measuring 20 inches long. We wish them all the best!

Photo (Right): Bill Lingley, Buster, and Will with Highland Gonzague (CMA 86L)

Jaymarandy Limousin, Roblin, Man. on June 18, 2019 at 69 years of age. He loved the land and the bush, working as a logger and farming. He and wife of 45 years, Ruth, built their home and farm buildings from plans that Len drew up, with logs from the farm. There they raised their children daughter Jay-Dean (Todd) Smyth, son Mark (Elisabeth), and daughter Brandy. Len loved cattle and Limousin was the breed he chose. Their first Limousin bulls were purchased from Glenkair Farms (Glen, Bob, and Allen Powell) of Grandview, Man. They built the Jaymarandy Limousin herd with the JL band from cows purchased at Stewart Ranching, Kenwynn Ranching, Beaver Valley Farms and Golden Limousin. Len and Ruth raised the Canadian National Bull Test and Saskatchewan Bull Test station High Gaining Bulls and eventually raised the Reserve National Champion Limousin Bull in 2005 and the 2009 Canadian Show Bull of the Year. All bred up from about 16 generations from the initial purchases. He took great pride in it, yet, he always stayed humble and never bragged about it. He was a cattle breeder, not a cattle buyer. For anyone in the cattle industry there is great pride that should be found in these words. He passed the passion of showing cattle on to his children and grandchildren; Angus Smyth, Jules Smyth, Owen Angus, Finnley Angus, and Corban Angus. The Limousin community will greatly miss Leonard, a pillar of the Limousin breed. Our deepest sympathy from the Canadian Limousin Association to the Angus family.

was born October 23, 1940 in Wainwright, Alta. He passed away on August 30, 2019 at the farm near Fort Saskatchewan, Alta. at the age of 78 years. Bill and and his wife Barb along with son William started in the Limousin breed in 1974. They promoted and showed Limousin cattle throughout Western Canada in the 70’s, 80’s and 90’s. His love for the Limousin breed led to his involvement in the creation of the Prime Limousin Club show and sale which was hosted in Clyde, Alta. After 45 years the Lingley prefix is still used by his grandson Steve and wife Jenna. Bill could be seen at cattle functions reminiscing with the friends he made and times they shared. Bill will be greatly missed by friends and family. Sincere condolences from the Canadian Limousin Association to the Lingley family.

LIMOUSIN VOICE / OCTOBER 2019

6 It is with very heavy hearts that we share the passing of Leonard (Len) Angus of 7 William Henry Lingley, known more so as Bill,

Selling in the Solid Gold Sale at Canadian Western Agribition Nov. 28, 2019

pick of the 2019 born heifer calves

Muscle. fertility. docility. Yield.

Selling 40+ yearling & two-year-old bulls at our 2020 bull sale THEY SELL

sired by Diamond C Braveheart, Guteks Correuet, Anchor B Donaldson, Anchor B Durant, Edwards Extra Extra, Richmond Dodger, Highs Energizer, Hunt Credentials, Amaglen Canadian Sunrise, and Wulfs Dial Pad

HE SELLS

MONDAY FEBRUARY 17 2020 AT THE FARM (SE OF STETTLER) Murray, Bev, Bryce, Selling Limousin Kallie, Tyler & Claire Breeding Stock stewartlimousin@gmail.com box 1326 stettler AB T0C 2L0 since 1970.

murray 403-742-9813 tyler 403-741-9571 bryce 403-740-2638

hivalleylimo@gmail.com www.hivalleylimo.com

ALBERTA

Dave & Linda Harvey Box 1469 100 Mile House, BC Canada V0K 2E0 Phone 250.397.2306

Limousin

BRITISH COLUMBIA

Hi-Valey

Scott & Lesley Hansen

Ph: 780-727-4557 Cell: 780-202-0607

Box 248 Entwistle, Alberta T0E 0S0 Blue Heeler Dogs

Richmond Ranch

Stewart Limousin

ALBERTA

MURRAY & BEV STEWART BOX 1326 STETTLER ALBERTA T0C 2L0 STEWARTLIMOUSIN@GMAIL.COM TEL 403-742-5226 CELL 403-742-9813 IMPERIAL RANCH LTD.

LIMOUSIN • BLACK ANGUS • RED ANGUS Jim & Stephanie Tiffany Samantha & Brandon 403-323-8433 403-740-3748 403-741-2675 Box 58 Rumsey, Alberta T0J 2Y0 www.richmondranch.com

QUALLY-T LIMOUSIN Rose Valley, Saskatchewan Alvin 306-322-7563 Chris 306-322-7554 Bulls for sale by private treaty

Q T Canada’s largest herd of registered Limousin Females

Raising Limousin for over 30 years MANITOBA

Stan & Pat

COCHRANE STOCK FARMS 86

204.855.2214 204.729.1772 Kyle & Erin 204.855.2633 204.724.0892 Darby & Kelly 204.855.2191 204.573.6529 RR#1 Alexander MB R0K 0A0 Fax 204.855.2472 Email csf@westman.wave.ca www.cochranestockfarms.com

SASKATCHEWAN

Lazy A Limousin

Specializing in Polled Fullbloods and Purebreds P.O. Box 3, St. Lazare, MB R0M 1Y0 HOME PHONE 204.901.2353 CELL 780.719.3894 EMAIL lionelfouillard@yahoo.ca

Limousin Lionel & Sharon, Brody Fouillard

Hockridge Farms Dauphin, Manitoba • gghock@goinet.ca

MANITOBA

FORT ELLICE

Brad Hockridge 204-648-6333 Glen Hockridge 204-648-5222 204-638-8554

STOCK FARM

Lloyd & Joan Atchison H 204-854-2947 Trevor & Melisssa Atchison H 204-854-2510 C 204-522-5542

ONTARIO

MANITOBA

Poplarview RR#1 Pipestone MB R0M 1T0 poplarviewfarm@gmail.com

R.R.#4 GLENCOE, ONTARIO N0L 1M0

Ron & Rita Gardiner Phone 519.287.3147 Fax 519.287.3697 Email gardinerlimousin@hotmail.com

Haystack Acres Purebred Limousin Cattle – Bulls & Heifers for Sale

John & Michelle McLean Res 519.738.0453 haystacklimousin@yahoo.ca

3114 Walker Road RR#2 Harrow, Ontario N0R 1G0 87

ONTARIO

BREEDING FOR QUALITY & PERFORMANCE

Garry & Sheila Smart

519-538-4877 Cell 519-372-7459 Email smartlimo@bmts.com 137606 Grey Road 12 R.R.#2 Meaford, ON N4L 1W6 Ph/Fax

Jeff & Denise Byers Blackstock, Ontario 905-431-1041 info@murrayhillfarm.ca follow us on

PUREBRED LIMOUSIN CATTLE

Industry accepted for over 40 years

www.smartlimousin.com

SUBSCRIBE FARM NAME

COUNTRY

NAME

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ADDRESS

PHONE

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Check one of the following Q Canada $30.00 (tax included) Q United States $50.00 (tax included) Q International $50.00 USD (tax included)

CREDIT CARD PAYMENT Card Number Expiry Date

OR cheque payment – please make cheques payable to the Canadian Limousin Association

Q I would like to advertise in your next issue. Please contact me.

Please complete and return to the Canadian Limousin Association via mail, fax or email: Canadian Limousin Association #13, 4101-19 Street NE Calgary, Alberta T2E 7C4 Phone: 403-253-7309 Fax: 403-253-1704 E-mail: limousin@limousin.com

SERVICE MEMBERS

ONTARIO

SERVICES

www.bova-tech.com

In-Clinic & On Farm Services Embryo Collection, Freezing & Transplants

PO Box 80142

Donor Care Facility

T4B 2V8

Recipient Programs

Tel: 403-332-1567 Fax: 403-980-3498 Email: info@bova-tech.com

Export Certified

Airdrie, AB

International Marketing

Alberta – Saskatchewan – Manitoba

Embryo Transfer Services IVF Certified for Exportable Embryo Production Export Qualified Semen Collection & Bull Stud Owner’s Use Semen Embryo & Semen Storage & Distribution 587.887.1934 embryos@bowvalleygenetics.com www.bowvalleygenetics.com 89

CALENDAR WANT TO ADD YOUR EVENTS TO THIS CALENDAR?

Email them to publisher@limousinvoice.net

COMING EVENTS

OCTOBER 23-26 MANITOBA AG-EX

Keystone Centre, Brandon, Manitoba [Limousin Show Oct 25]

30- STOCKADE ROUND-UP NOV 2 Lloydminster, Alberta/Saskatchewan [Limousin Show Oct 31]

31 CJLA SCHOLARSHIP & AUSTRALIAN/ CANADIAN LIMOUSIN YOUTH EXCHANGE Application Deadline

NOVEMBER 1-10 ROYAL AGRICULTURAL WINTER FAIR Toronto, Ontario [National Limousin Show Nov 3]

28 SOLID GOLD LIMOUSIN SALE

Canadian Western Agribition, Regina, Saskatchewan

DECEMBER 07 COLOURS OF AUTUMN LIMOUSIN SALE Cookstown, Ontario

11 WESTERN SELECT LIMOUSIN SALE Lloydminster, Saskatchewan

17 B BAR CATTLE BULL & FEMALE SALE Saskatoon, Saskatchewan

20-21 BEEF PEN SHOW

Cypress Centre, Medicine Hat, Alberta

31 NEW YEAR'S RESOLUTION FROZEN GENETICS SALE: VOLUME VIII Lloydminster, SK

JANUARY 24-25 CANADIAN BULL CONGRESS Camrose, Alberta

FEBRUARY 17 STEWART LIMOUSIN BULL SALE at the Ranch, Stettler, Alberta

24 J. YORGA FARMS PRODUCTION SALE at the Ranch, Flintoft, Saskatchewan

MARCH 07 HILLVIEW FARMS BULL & FEMALE SALE at the Ranch, Morinville, Alberta

2 ROYAL ELITE ALL BREEDS SALE

[featuring the National Limousin Sale] Royal Agricultural Winter Fair, Toronto, Ontario

LIMOUSIN VOICE / OCTOBER 2019

6-10 FARMFAIR INTERNATIONAL LIMOUSIN SHOW

Northlands Expo Centre, Edmonton, Alberta [Limousin Show Nov 7]

17 QUALLY-T LIMOUSIN 1ST ANNUAL PRODUCTION SALE

Saskatoon Livestock Sales, Saskatoon, Saskatchewan

22 WILLOWCREST COMPLETE DISPERSAL North Central Livestock, Clyde, Alberta

25-30 CANADIAN WESTERN AGRIBITION Regina, Saskatchewan [Limousin Show Nov 28]

13 RICHMOND RANCH BULL & FEMALE SALE at the Ranch, Rumsey, Alberta

21 HIGHLAND STOCK FARMS BULL SALE at the Ranch, Bragg Creek, Alberta

JULY 29- CJLA IMPACT SHOW & CLA ANNUAL AUG 1 GENERAL MEETING Spencerville, Ontario

SEPTEMBER 17-27 INTERNATIONAL LIMOUSIN CONGRESS Bordeaux, France

ADVERTISERS INDEX A

Amaglen Limousin

Hillview Farms

Andrew Ranches

Hockridge Farms

Arcon Cattle Company

Hollee Limousin

B Bar Cattle

IFC

J. Yorga Farms

Bar 3R Limousin

Lazy A Limousin

Bar-Dale Limousin

MC Marketing Management

Bee Zee Acres

Murray Hill Farm

Boulder Land and Cattle

New Life Limousin

Bova-Tech Ltd.

Payne Livestock

Bow Valley Genetics

Pinnacle View Limousin

Campbell Land & Cattle Inc.

Plains Limousin

Canadian Junior Limousin Donation Heifer

Poplar View Stock Farm

Canadian Junior Limousin Impact Show

Posthaven Limousin

Cherway Limousin

Qually-T Limousin

67, 86

Cochrane Stock Farms

Richmond Ranch

10, 86

Corad Farms

Saskatchewan Limousin Association

Dan Skeels

Smart Limousin

Davis-Rairdan

Southbridge Limousin

de Jager Limousin

Stewart Limousin

Diamond C Ranch

Stockmens Insurance

Eden Meadows Farm

Venture Livestock

Fort Ellice Limousin

W Willowcrest Limousins

Fouillard Limousin

Windy Gables Limousin

Gardiner Limousin

Wulf Cattle

Gibson Farms

79 47

Hansen Limousin

Hawkeye Land & Cattle

Haystack Acres

Hi-Valley Limousin

Highland Stock Farms

Hillside Farm

5 87

15, 88

1, 85

59 56, 88 86 84, 86

3, 89 37 LIMOUSIN VOICE / OCTOBER 2019

Greenwood

IBC

SHE SELLS AT

THE ROYAL ELITE SALE NOV 2, 2019

BLCC GYPSY ROSE 3G A Daughter of GREENWOOD

EASY MONEY

Homo Polled – Born Feb 10, 2019 – Reg# CPF4098232

GREENWOOD EVELYN 70E Greenwood Canadian Impact x Greenwood PLD Bomb Shell

BLCC GRASS ROOTS 70E Homo Polled BLCC UNCLE CRACKER Homo Polled LFLC Bank Account x Greenwood Evelyn Crowned Supreme Bull at Oro Worlds Fair

RPY Paynes Cracker x PYN 25D

BOULDER LAND & CATTLE COMPANY Ben & Jennie-Ruth Belanger and Family PHONE 705-875-0020 4510 Hwy 7 RR#1 Omemee, Ontario K0L 2W0

“ONE OF THE MOST MEANINGFUL CONTRIBUTIONS TO ENVIRONMENTAL SUSTAINABILITY IS TO IMPROVE THE PRODUCTIVITY AND EFFICIENCY OF MEAT ANIMALS” - World Health Organization

Sounds like they are talking about the YIELD AND FEED EFFICIENCY OF LIMOUSIN! “We are managing the ground and storing carbon by raising cattle and wildlife”.

ANNUAL PRODUCTION SALE

70 aged Bulls & 10 fall born open Heifers FEBRUARY 24, 2020

Join us for some fellowship at Manitoba Ag Ex, Brandon, Oct 21-25 | Canadian Western Agribition, Regina. Nov 25-30 | National Western Stock Show, Denver, Jan 9-16

KELLY AND NORMA YORGA (H) 306-263-4432 (C) 306-642-7023 (F) 306-263-4473 norma_yorga@yahoo.ca BOX 14, FLINTOFT, SK S0H 1R0

JEFFREY YORGA (H) 306-531-5717 jeffyorga@yahoo.ca

THE BULL TO TAKE A BREEDING PROGRAM TO THE

Int roducing

RPY PAYNES

TANK

12G

LFLC DOLLAR BILL 764D x RPY PAYNES ROXIE 13Y

HOMOZYGOUS POLLED â&#x20AC;¢ OWNED WITH STEWART LIMOUSIN SEMEN INQUIRIES WELCOME

Selling at

AGRIBITION SOLID GOLD SALE 2019

RPY PAYNES GYPSY 76G ET RPY PAYNES GRACELYNN 9G LFLC DOLLAR BILL 764D x RPY PAYNES ROXIE 13Y

LFLC DOLLAR BILL 764D x RPY PAYNES SABRINA 17Y

HOMOZYGOUS POLLED

Rocky & Debbie Payne

P 306.825.4056 F 306.825.4025

Contact us for your next herd sire or show heifer prospect. We will be at the WESTERN SELECT in Lloydminster December 11 , 2019 with some fancy heifer calves.

Cole 780.870.8335 Kyle 639.840.2530 E paynelivestock@hmsinet.ca

Box 1997 Lloydminster Saskatchewan Canada S9V 1R5