Limousin Voice Spring 2020

FEB RUA RY 2020 VO L 16 N U M B ER I

Official Publication of the Canadian Limousin Association

IN THIS ISSUE COMMERCIAL PROFILE Limousin bulls bring profits to Hawkins Bros. operation JUNIORS Connor Rodger sees success in and out of the show ring MARKETING PUREBRED LIVESTOCK Effective print advertising strategies The Canadian Limousin Association designates AWARDS OF DISTINCTION

to everyone who supported our program in 2019!

Images by ShowChampions

Anderson Limousin, WA Andreas and Mandy Boersch, SK Andrew Ranches, AB Arlo Flatreud, SK Bar 3R Limousin, SK Bennville Farm, ON Calder Jones, SK Carlsruhe Cattle Co., ON Cherway Limousin, MB Connors Brothers, AB Dale McArthur, SK Darryl Villeneau, SK Double B Cattle Co., SK Foothills Inspection, AB Fermes BLB S.E.N.C., QC

Greenwood Limousin, SK Greg Trewin, SK Hawkeye Land & Cattle, ON High Cattle Co., AB Hockridge Farms, MB Jamie Visser, ON Jaymarandy Limousin, MB JMB Cattle, ON JYF Farms, SK Lazy A Limousin, SK Lazy H Limousin, SK New Life Limousin, ON Payne Livestock, SK Peters Farms, SK Pinnacle View Limousin, BC

Plains Limousin, AB Rick Couch, SK Snake Bite Coulee, SK Stewart Limousin, AB Stoll Limousin, WY Stopanski Ranch, AB Tim Siefred, ON Triple D Enterprises, ON Triple J Limousin, AB Triple R Limousin, MB Tyrel Tate, SK Venture Livestock, AB Wes Berg, SK Wulf Cattle, MN

4th Annual Bull & Female Sale

Tuesday, December 15, 2020

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@sasktel.net

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 306.858.2130 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

Sale managed by

He Sells!

CONTINENTAL CONNECTION SALE APRIL 3RD 2020

Pinnacle’s Greek God 1G JANUARY 10, 2019

SIRE: WULFS X-FACTOR 7523X DAM: PINNACLE’S ADONIS 17A

It is our 30th Anniversary as Limousin breeders in 2020, so to celebrate we will be offering more than 30 yearling and 2 year old bulls in the Continental Connection Bull Sale on April 3rd 2020.

Celebrations will continue on September 12th 2020 where we will be hosting our 30th Anniversary Production Sale in conjunction with our Open House! This sale will feature 30 females including heifer calves, bred heifers, and some feature producers. Mark you calendars and plan to join us to help celebrate this milestone!

30 anniversary production sale th

SEPTEMBER 12, 2020

BULL SALE BULL SALE

He Sells!

Pinnacle’s Grand canyon 12G JANUARY 23, 2019 SIRE: B BAR BENTLEY DAM: PINNACLE’S ZAHARA 2Z

The Swaans & Kishkans

He Sells!

Pinnacle’s Gordie howe 910g JANUARY 16, 2019 SIRE: WULF’S COMPLIANT K687C DAM: CJSL XCITE 0353X HOMO POLLED

Rob: 250-991-8229 | Erin: 250-991-6654 | Quesnel, BC | kishkan@quesnelbc.com | www.pvlimousin.com

CONTENTS

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18 A JUNIOR'S POINT OF VIEW

Connor Rodger sees success in and out of the show ring with Limousin.

30 COMMERCIAL PROFILE

Limousin bulls bring profits to Hawkins Bros. operation.

38 AWARDS OF DISTINCTION

The CLA recognizes Bryce Allen, Mike Geddes, and

30

Norpac Beef for their contribution to the breed.

54 MARKETING PUREBRED LIVESTOCK

LIMOUSIN VOICE / DECEMBER 2019

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Effective print advertising strategies for your operation

Contributors Ad Sizes & Specifications CLA Presidents Report CLA Office Update CJLA News OJLA News 2019 Elite Herds & Dams Sales Reports Provincial News British Columbia Alberta Saskatchewan Manitoba Québec Maritimes Canfax Market Report CCA President’s Report Herd Health CALF GRAFTING TIPS Masterfeeds BODY CONDITION SCORING Upcoming Events Advertiser's Index

4 5

38

8 10 26 26 46 52 62 62 63 64 65 66 67 70 72 76 78 86 87

54

The J. Yorga Farms display at the 2020 National Western.

Photo courtesy Mallory Blunier, North American Limousin Foundation Media.

LIMOUSIN VOICE / DECEMBER 2019

FEBRUARY 2020

3

ON THE COVER Limousin on display at the 2020 National Western Stock Show. Photo courtesy Mallory Blunier, North American Limousin Foundation Media.

THE LIMOUSIN VOICE TEAM

Publisher & Creative Director Katie Songer publisher@limousinvoice.net 587.802.3110 Advertising Representative & Editor Tessa Verbeek tverbeek@limousin.com 403.636.1066 UPCOMING ISSUES

Issue Book by Published December TBA TBA February TBA TBA October TBA TBA ADVERTISING RATES

Double Page Spread Full Page Half Double Page Spread Half Vertical / Half Horizontal Quarter / Quarter Banner Business Card

$1800 $1000 $1200 $650 $375 $250

LIMOUSIN VOICE / DECEMBER 2019

All ads are full color. 5% GST not included. Yearly contract discount 10% (Card Ads Exempt)

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The Limousin Voice is published three times per year. One year subscription costs $35.00 per year ($36.75 with GST) in Canada, $50.00 USD per year in the USA and internationally. The Limousin Voice hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Limousin Voice and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Limousin Voice magazine. The Limousin Voice does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Limousin Voice.

CONTRIBUTORS JASON HURST Jason Hurst grew up on a cow/calf operation in Ontario, then attended the University of Guelph. After graduating Guelph he started in the feed business and has been advising beef customers since 2009. He works with feedlots, commercial cow calf producers and purebred operations. Together with his wife and family they also manage a cow calf operation in Ontario.

ROY LEWIS, DVM Dr. Roy Lewis has been a large animal veterinary practitioner for over 30 years with a cattle practice in Westlock, Alberta. His interests were herd health and bovine reproduction. Since 2012, Roy has been working part time for Merck Animal Health as a Technical Services Veterinarian.

BRIAN PERILLAT, B.SC. M.SC. P.AG Brian Perillat has been the Manager at Canfax since April 2010.

Brian grew up on a mixed farming operation near Duck Lake, Saskatchewan and continues to be involved with the family farm.

Prior to working at Canfax, Brian worked as a livestock production economist with Alberta Agriculture, and also spent over 4 years working with MNP as a farm management consultant.

AD SIZES & SPECS Ads requiring a bleed should be built to trim size and have images or graphics extended 0.125in beyond each edge. All text and critical elements should be at least 0.5” inside trim edge. We accept ads in PDF or JPG format built to 300 dpi resolution or greater. We do not accept ads built in Microsoft Word, Excel, Powerpoint, Publisher or Adobe Pagemaker. For full specifications, see our online media kit at www.limousinvoice.net

NO CELL PHONE PHOTOS

Cell phone photos will not be accepted, as their poor optical quality, bad light sensitivity, and wide angle lenses generate blurry, noisy or distorted photos that do not accurately represent your cattle.

Cell phone cameras do not capture a suffience number of pixels (enough image data) to use that photo in print.

HOW DOES IMAGE RESOLUTION WORK?

W 9.75”

11.5” BLEED 0.125”

Half Horizontal

Half Vertical

W 8.55”

W 4.15”

5.03in” BLEED none

H

H

BLEED

H 10.3” none

1 inch

at display resolution

Double Page Spread W 19.5”

H

11.5”

BLEED

Quarter Banner 0.125”

W 8.55” BLEED

Half Double Page Spread W 18.3”

H

5.03”

BLEED

H 2.388” none

(contains 72 pixels)

1 inch

at print resolution

(contains 300 pixels)

Each blue dot at left is a pixel. The dark blue square represents the largest a 1 inch² picture at display resolution could be printed on a printing press and remain crisp.

Images taken at a low resolution (eg. taken by a cell phone camera) or images that have been downsized cannot be enlarged again and remain crisp. When they are enlarged, the computer ‘makes up’ the missing or deleted pixels, resulting in blurry or ‘pixelated’ images.

Business Card

none

W 4.15” BLEED

H 2.25” none

IMAGE TAKEN AT WRONG RESOLUTION

IMAGE TAKEN AT RIGHT RESOLUTION

DIGITAL IMAGE SUBMISSION REQUIREMENTS

Minimum image size at print resolution

YOUR DIGITAL CAMERA Set your camera 1 USE to take the highest resolution images.

At display resolution (72 pixels per inch)

SIZE should be 1.5 MB or more!

2 FILE Send as a high resolution JPG. Do Not Resize.

(300 pixels per inch) Width: 8.75in Height: 6.25in

Width: 36.458 in Height: 26.042 in

Total Minimum dimensions

2625 pixels wide by 1875 pixels high (regardless of image resolution) Supplied images must be 300dpi. Although we will advise you when your images are low quality, the Limousin Voice is not responsible for blurry or pixelated images.

(1MB = 1000KB)

Do not allow your email to resize or 3 EMAILING down-sample your image.

LIMOUSIN VOICE / DECEMBER 2019

Full Page

Digital images are composed of individual dots of stored data, called pixels. Your computer screen or cell phone can display 72 pixels per inch (called display resolution). 300 pixels per inch is the minimum size required by a printing press to produce clear, crisp images (called print resolution). The more pixels an image has, the more detailed it is.

5

THE 2G by Harvest Olympus

FOR SALE

OFF THE FARM BY PRIVATE TREATY

THE 6G by B Bar Rust

HTZ 29Z dam of 2G and 6G

WATCH OUR FACEBOOK FOR VIDEOS OF THESE BULLS AND OTHERS AVAILABLE IN THE COMING WEEKS.

THE 4G by RPY Paynes Diesel RPY 26D dam of 13F

THE 13F by CFLX Wildcard

THE 25F by RPY Paynes Diesel

TERRY & LYNETTE HEPPER & FAMILY R.R.#1 Zehner, SK, S0G 5K0 306.781.4628 or 306.536.7075 Find us on Facebook Eden Meadows Farm

CLA PRESIDENT

8

PRESIDENTS REPORT

LIMOUSIN VOICE / DECEMBER 2019

Amanda Matthews

W

ell hello winter! As we prepare to roll into the busiest time of the year with calving and bull sales, I want to report some changes within our office staff to help you at this time of year. Tessa Verbeek has stepped down as our General Manager but will continue to be a vital part of our Limousin Voice team.

Her successor is our very own Laura Ecklund, who filled the role as interim General Manager while Tessa was on maternity leave. I personally look forward to working with Laura, as she is very passionate about our breed and membership— she will be a tremendous General Manager for us going forward.

We had a wonderful board meeting in early December, and felt that we will accomplish a lot as we march into the next 50 years in Canada. We would like everyone to please feel free to reach out to your board with questions, concerns and commentary.

Since I last wrote a President Report much has happened, everyone has settled home from the fall show road, started calving and begun prep for their bull sales. I would like to invite everyone that has a function – live auction, online auction or open house to sell their Limousin cattle through out the year to please take the opportunity to reach out to the office for an e-blast and consider placing an ad in the next Limousin Voice. These are tools at your service to make the marketing of cattle reach further.

Personally, I had the opportunity to attend the National Western Stock Show and meet many of their board and membership in attendance. I was quite excited to hear that they are interested in growing our relationship between the CLA and NALF. I attended the Junior Show, Open Show, Pen Show, National Western Sale (which there were Canadian genetics represented), NALF Banquet and was greeted with nothing but genuine southern hospitality. I hope that we can advance this relationship and extend some Canadian hospitality to them.

Beyond the NALF functions, I was invited to attend the International Reception hosted by the Colorado Department of Agriculture and the Consulate General of Canada. In attendance was representatives from Canada, United States and Mexico. The positivity around cattle trade both in the purebred and commercial sector is very exciting.

During one of our conversations this fall our Past President, Erin Kishkan, referenced our relationships among this breed as “making a big world small” and that is exactly what happens when we reach out to our partners within our own borders and beyond. These friendships have the ability to boost our business and personal lives.

I wish everyone the best this spring, may everyone have prosperous bull sales and successful calving.

Amanda Matthews CLA PRESIDENT

CANADIAN LIMOUSIN ASSOCIATION

#13, 4101 – 19 Street N.E. Calgary, Alberta T2E 7C4 Phone: 403.253.7309 Toll Free: 1.866.886.1605 Fax: 403.253.1704 www.limousin.com

CLA STAFF

General Manager & Canadian Junior Limousin Association Coordinator

Limousin Voice Advertising Representative & Editor

Tessa Verbeek 403.636.1066 Laura Ecklund 403.559.9849 info@limousin.com tverbeek@limousin.com / cjla@limousin.com

Registry & Member Services

Dallas Wise, Shayla Chappell & Doreen Claiter 403.253.7309 limousin@limousin.com

CLA BOARD OF DIRECTORS PRESIDENT Amanda Matthews Alberta 403.470.1812 amandagracematthews@gmail.com

CLA DIRECTORS

VICE PRESIDENT Wayne Burgess Alberta 403.813.8416 vleburgess@gmail.com

Nova Scotia

TREASURER Cody Miller Alberta 780.349.0644 codymiller8@gmail.com PAST PRESIDENT Erin Kishkan British Columbia 250.747.3836 kishkan@quesnelbc.com

Saskatchewan Carey Hirschfeld 306.441.3723 bchirsch@hotmail.com Joe Cooper 902.893.0744 cooperboys@bellaliant.net

Ontario Dan Darling 905.375.4019 dmdarling13@gmail.com Mike Geddes 519.502.8864 mikegeddes@jfm.ca Matthew Heleniak 519.537.1451 matth@norpacbeef.com

British Columbia

Ontario

Alberta

Quebec

Saskatchewan

Maritimes

Erin Kishkan 250.747.3836 kishkan@quesnelbc.com

Mike Geddes 519.375.6230 mikegeddes@jfm.ca

Cameron Olson Serge Dethier 403.999.1682 450.454.6456 cameron_olson@aggienetwork.com dianejoly19@hotmail.com Eric Martens 306.391.9019 ermartens@hotmail.ca

Manitoba Photo by Tessa Verbeek

Travis Hunter 204.838.2019 diamondtlimo@gmail.com

John-Calvin Siddall 902.664.8008 jfsiddall@nsac.ca

LIMOUSIN VOICE / DECEMBER 2019

PROVINCIAL ASSOCIATION PRESIDENTS

9

OFFICE UPDATE/ NOUVELLES DU BUREAU DE L’ALC J. Yorga Farms bulls at the National Western Stock Show.

Photo courtesy Mallory Blunier, North American Limousin Foundation Media.

Congratulations to all members on a fantastic year celebrating our 50th Anniversary. This important milestone brought Limousin people, past and present, together to share in the success of the CLA. As we move into 2020 the Canadian Limousin Association is focused on building a strong sense of team amongst the breed, we will also strive to increase the breeds presence on a commercial level and provide greater administrative support to new members.

In 2020 we are excited to announce that we will be opening an online web store for CLA apparel and swag items. You will be able to purchase Limousin show clothing directly through this store as well. Watch for an announcement coming soon. This fall, the International Limousin Congress will be held September 17-27, 2020 in France. The Limousin Association of France looks forward to hosting this important event.

Details for registration can be found on the CLA website.

LIMOUSIN VOICE / DECEMBER 2019

In registry news, when entering birth weights on calves you now have the option to enter how that birth weight was captured either by hoof tape, scale or an estimate. Take note of this when registering calves this year. Our registry system, Digital Beef is an important tool when making purchasing decisions. Please use it to reference pedigrees and the most current EPD’s on an animal. Please remember when selling bulls and females this spring that they must be transferred within 90 days of the date of sale.

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The Canadian Limousin Association invites you to visit the Events page on the CLA website www.limousin.com for a listing of upcoming bull sales, and links to catalogues when available. You can also stay up to date with upcoming sales on our Facebook and Twitter pages.

With a new year comes a season of change. We would like to say a sincere thank you to Tessa Verbeek who has served as the General Manager of the CLA since 2015. Tessa has made the difficult decision not to return to her position once her maternity leave ends. Tessa has capably led the CLA with excitement and a passion for the breed and our members. She will be continuing her role with the CLA as the Editor of the Limousin Voice. Tessa along with Katie Songer have worked very hard to produce an outstanding magazine that is being recognized in the beef industry.

On behalf of the CLA Board and Staff we would like to say a sincere thank you to Tessa for her dedication and leadership over the years. I encourage you to reach out to Tessa in the coming months to recognize her contribution to the breed.

With Tessa leaving, I will be taking on the position of General Manager.

I am looking forward to serving the Association in this capacity. Having grown up in the Limousin breed, working for the Association has been a natural fit. I started with the CLA in 2016 working in registry alongside Dallas Wise. I also looked after the CJLA and will continue to do so as the General Manager. I am passionate about our breed and our members and believe in having a strong team to lead the breed forward.

CJLA IMPACT SHOW & CLA ANNUAL GENERAL MEETING

The Ontario Junior Limousin Association will be hosting this year’s Canadian Junior Limousin Impact Show and we look forward to traveling to Spencerville, Ontario July 29th to August 1st. I have been working closely with the committee and I am very excited about the events we have planned for you. The highlight of the week will be a boat cruise around the Thousand Islands. All juniors are welcome to participate, and cattle will be available to those that would like to borrow. Limousin enthusiasts are invited to join us the afternoon of July 31st for a feedlot tour and speaker. In conjunction with the Impact Show will be the CLA Annual General Meeting on Friday, July 31st at 7 pm. CLA members, plan to attend this meeting to stay up to date on the Association and to have your voice heard.

CLA BOARD OF DIRECTOR NOMINATIONS

Nomination forms are now available for the CLA Board of Director’s on our website. They must be submitted to the CLA by April 1st.

Nominations must be done ahead of time and will not be accepted from the floor during the meeting.

The Association has numerous tools available to you to be successful in the Limousin breed. Please make sure you are using them to their full potential. I wish all members a successful calving and bull sale season.

BY / PAR

Nous sommes aussi heureux de vous annoncer qu’en 2020, nous allons ouvrir un magasin en ligne afin d’offrir divers articles promotionnels de l’ALC. Vous pourrez également acheter des vêtements à l’effigie de la race Limousin, notamment pour participer aux expositions. Surveillez les détails dans une annonce à venir prochainement. L’automne prochain, le Congrès International Limousin se tiendra du 17 au 20 septembre 2020 en France. L’Association Limousin de France a bien hâte d’accueillir les participants à cet évènement. Les détails relatifs aux inscriptions peuvent être consultés sur le site internet de l’ALC. Au niveau des nouveautés concernant l’enregistrement, lorsque vous saisirez un poids à la naissance, vous pourrez dorénavant préciser si le poids a été obtenu avec un ruban de mesure du canon, avec une balance ou bien s’il s’agit d’un poids estimé. Prenez note de cette nouvelle option lorsque vous procéderez cette année avec l’enregistrement de vos veaux. Notre système d’enregistrement, Digital Beef, est un outil puissant lorsque vous planifiez des achats de sujets. Utilisez-le afin de vérifier des généalogies ou encore pour obtenir

les plus récents ÉPD d’un animal donné. Quand vous vendrez des taureaux et des femelles ce printemps, rappelez-vous qu’ils doivent être transférés au nouveau propriétaire en-dedans de 90 jours de la vente.

L'Association Limousin du Canada vous invite à visiter la section des évènements (“Events”), sur le site internet www.limousin.com, où vous trouverez la liste des ventes à venir et parfois des liens vers des catalogues de vente. Il est également possible de demeurer à jour sur les ventes à venir en consultant nos pages Facebook et Twitter.

La nouvelle année apporte une saison de changement.

Nous voulons ainsi remercier très sincèrement Tessa Verbeek, qui a occupé le poste de Directrice Générale de l’ALC depuis 2015. Tessa a pris la difficile décision de ne pas reprendre ses fonctions suite à son congé de maternité. Tessa a mené les affaires de l’ALC avec dévouement et une réelle passion envers la race et les membres. Elle poursuivra toutefois pour le bénéfice de l’ALC son rôle d’éditrice de la revue Limousin Voice.

Tessa et Katie Songer ont travaillé très fort afin de produire une revue d’excellente qualité et reconnue par toute l’industrie bovine. Au nom des membres du Conseil d’administration et du personnel de l’ALC, nous tenons à offrir nos plus sincères remerciements à Tessa, pour son leadership et toute l’énergie déployée au fil des ans. Je vous encourage à contacter Tessa au cours des prochains mois et à lui exprimer votre gratitude.

Avec le départ de Tessa, je vais dorénavant occuper le poste de Directrice Générale (DG). Je suis très enthousiaste de pouvoir servir les intérêts de l’association à titre de DG. Ayant été élevé dans le

LIMOUSIN VOICE / DECEMBER 2019

Félicitations à tous les membres à l’occasion du 50e anniversaire et de nos célébrations ! Grâce à ce jalon important de notre histoire, les éleveurs Limousin actuels comme ceux du passé ont partagé les succès de l’ALC. Alors que nous débutons l’année 2020, l’Association Limousin du Canada veut renforcer l’esprit d’équipe au sein de notre race, et nous visons également une augmentation de notre présence au niveau de la production commerciale, tout en fournissant toujours plus de support administratif aux nouveaux membres.

CLA OFFICE UPDATE

Laura Ecklund

11

1

2

LIMOUSIN VOICE / DECEMBER 2019

NOUVELLES DU BUREAU DE L’ALC

1. CLA Board and Staff at the Canadian Beef Centre of Excellence 2. The CLA Board of Directors met in December in Calgary for their annual winter meeting and Christmas dinner with the CLA Staff at Canada Beef 3. Erin Kishkan presented with outgoing President thank you gift 4. Tessa Verbeek, outgoing CLA General Manager, pictured with husband Colin and daughter Rylin.

12

3

monde de la race Limousin, il était naturel pour moi que je puisse travailler pour l’association. J’ai débuté mon emploi avec l’ALC en 2016, alors que je travaillais au service d’enregistrement en compagnie de Dallas Wise. Je m’occupais également de l’association des membres juniors, et je poursuivrai cette fonction en tant que Directrice Générale. La race et les membres me passionnent beaucoup, et je crois fermement en l’importance d’avoir une solide équipe pour amener la race encore plus loin.

COMPÉTITION IMPACT DE L’AJLC (“CJLA”) & ASSEMBLÉE GÉNÉRALE ANNUELLE DE L’ALC

L’Association des membres juniors Limousin de l’Ontario sera l’hôte cette année de la Compétition Impact des “CJLA”, nous avons donc hâte de nous rendre à Spencerville, en Ontario, du 29 juillet au 1er août prochain. J’ai travaillé étroitement avec les membres du comité organisateur, et je suis très satisfaite concernant le programme prévu d’activités. Le fait saillant de cette semaine consistera en une croisière en bateau autour des Milles Iles. Tous les membres juniors seront bienvenus, et des bovins seront disponibles pour ceux qui voudraient en emprunter pour la compétition. Toutes les personnes intéressées par la race Limousin sont

4

invitées à se joindre à nous au cours de l’après-midi du 31 juillet, alors qu’on aura la présence d’un conférencier et qu’on effectuera une visite d’un parc d’engraissement.

L’Assemblée Générale Annuelle de l’ALC se tiendra de concert avec la Compétition Impact, soit vendredi le 31 juillet à 19 :00. Nous invitons tous les éleveurs Limousin à venir assister à leur assemblée, afin d’être au fait des dernières nouvelles de votre association et pour y faire entendre votre voix.

MISE EN CANDIDATURE AU CONSEIL D’ADMINISTRATION DE L’ALC

Les formulaires de mise en candidature pour un poste au Conseil d’administration de l’ALC sont disponibles sur notre site internet. Ils devront être transmis au bureau de l’ALC au plus tard le 1er avril 2020. Les mises en candidature doivent maintenant être déposées à l’avance et elles ne seront pas acceptées lors de l’assemblée générale annuelle.

Plusieurs outils sont rendus disponibles par votre association afin de contribuer au succès de la race Limousin. Assurez-vous de les utiliser pleinement. Je souhaite à tous les membres tout le succès pour vos vêlages et la vente de vos taureaux.

5 0 Y E A R S R A I S I N G L I M O U S I N C AT T L E

YOUR SOURCE FOR

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1932 - 2020

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SAVE THE DATE 17TH ANNUAL

BULL SALE MARCH 21, 2020 AT T H E R A N C H , B R AG G C R E E K , A B

_ Delivery up to 300 miles & Free Board until April 15 _ Catalog on Request _ Bulls are not creep fed – they are raised on pasture and mothers milk

Watch live and bid online Tattoo

Sire

DOB

Colour

Polled

%

BW

ADJ 205

ACT WT (JAN 7)

RAM 5G

Curveball

1-10

Red

Homo Polled

93

81

635

1070

AGM 8G

Canadian Ways

1-14

Black

Homo Polled

93

84

642

1073

RAM 10G

Canadian Ways

1-16

Homo Black

Homo Polled

94

92

756

1145

RAM 14G

Canadian Ways

1-18

Black

Homo Polled

91

91

654

1050

RAM 20G

Canadian Ways

1-22

Black

Homo Polled

92

89

640

1060

RAM 23G

Canadian Ways

1-24

Black

Homo Polled

92

97

747

1040

CMA 31G

Canadian Ways

2-04

Red

Homo Polled

92

90

735

1103

912G

Boston

2-14

Homo Black

Homo Polled

47

95

719

1105

915G

Boston

2-22

Homo Black

Homo Polled

47

89

803

1100

The Matthews Family – Rob & Marci 403.585.8660 Amanda 403.470.1812 highlandstockfarms@gmail.com highlandstockfarm.ca

YOUR HERD BULL SOURCE L i m o u s i n

•

B l a c k

A n g u s

•

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SRD 45G

SRD 222F

R O F L L A C G A CATALO O OR VIDE

~Branded for Success~

OVER 100 HE AD SELL

grass born 2-year-olds • yearlings • Commercial bred & open females

SRD 78F

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SRD 10G

THE RICHMOND FAMILY Jim & Stephanie 403-323-8433

Tiffany 403-740-3748

Brandon, Samantha, Cole & Tyson 403-741-2675

www. richmondranch.com

bulls@richmondranch.com

BULLS BRED & FED

for the

Amaglen Goal Getter HNH 1G ▶ Hunt Credentials x Amaglen Xclusive HNH 29X (TMF Tudor)

RealWorld BW 0.8 WW 62 YW 95 MILK 21 SC 0.80 DOC 13

PERFORMANCE, PEDIGREE & PERSONALITY

Other bulls available by: Wulfs Billy the Kid • Hunt Credentials • Amaglen Canadian Sunrise • Amaglen Curious George • Wulfs Dial Pad Amaglen Great Balls of Fire AJH 15G ▶ Amaglen Curious George x Amaglen Zanny AJH 11Z (Anchor B The Shmooze)

BW 1.4 WW 64 YW 96 MILK 26 SC 1.00 DOC 16

◀ Amaglen Game Changer AJH 11G

Wulfs Billy the Kid x Amaglen XOXOXO HNH 64X (Amaglen Throttle) BW 3.9 WW 70 YW 106 MILK 25 SC 1.05 DOC 17

In today’s busy world, every day is sale day at Amaglen Limousin.

Come and evaluate the bulls whenever it is convenient for you.

Also, an excellent group of females for sale.

AMAGLEN LIMOUSIN

Amanda & Clint Seward • Ian & Bonnie Hamilton Box 55, Darlingford, MB R0G 0L0 Amanda and Clint: 204 246-2576 • Amanda Cell: 204 823-2286 Ian and Bonnie: 204-246-2312 • Ian's Cell: 204-823-1240 amaglen@inetlink.ca

Since 1982

ONLINE CATALOG AT WWW.AMAGLENLIMOUSIN.CA

One of the Platinum Elite Herds in Canada What you measure, you can manage!

Follow the bulls' progress on Facebook and Twitter!

CONTACT US IF YOU PREFER A PAPER CATALOG

RGK 605F HILLVIEW FARLEY

RGK 943G HILLVIEW GENEROUS LADY 943G

Sired by Hansen’s Dozer SEH 7D Sired by RPY Paynes Elevation 43E

Sired by Hansen’s Dozer SEH 7D

RGK 986G HILLVIEW GARTER TOSS 986G

Sired by GHR POlled Zane

RGK 517G HILLVIEW GET ENVIOUS 517G

Sired by EDW Distributer

RGK 309G HILLVIEW GUNNER 309G

Sired by Hansen’s Dozer SEH 7D

RGK 244G HILLVIEW GALLANT PRINCE 244G

Sired by RPY Paynes Elevation 43E

REAL BULLS. REAL RESULTS.

RGK 29F HILLVIEW FINALLY ONE ET

FULLBLOOD

46 Lots Sell TWO YEAR OLD & YEARLING BULLS PUREBRED HEIFERS

ANNUAL BULL & FEMALE SALE SATURDAY, MARCH 7, 2020

AT THE RANCH, MORINVILLE, AB 2 PM RAYMOND AND CORINE COLIN, TESSA & RYLIN VERBEEK VERBEEK www.hillviewfarmslimousin.com home 780.939.2173 Morinville, Alberta crverbeek@xplornet.ca cell 780.982.2176 780.982.1676

WRITTEN BY

PHOTOGRAPHY

Tessa Verbeek

ShowChampions, Jill Renton with CattleVids

A JUNIOR'S POINT OF VIEW

CONNOR RODGER Ontario Juniors finds success with Limousin in and out of the show ring.

G LIMOUSIN VOICE / DECEMBER 2019

rowing up on a cash crop farm near Auburn, Ont., 22-year-old Connor Rodger was not always involved with cattle. His passion for raising and showing cattle, and the Limousin breed in particular, grew as he became involved in 4-H under the mentorship of his grandfather, Byron Black, and uncle, Brent Black, of Loyal Line Limousin.

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Loyal Line Limousin began in the early 1990’s with the purchase of ¾ blood Limousin females for 4-H projects. Purchases of purebred cattle soon followed. Brent’s later 4-H projects are the foundation of the herd the Black’s have today. Connor was old enough to join the local 4-H club in 2008 and Byron and Brent saw to it that Connor, along with his brother and sister, were showing Limousin calves. Connor has shown a Limousin heifer every year since and was fortunate to make it to the Royal Agricultural Winter Fair every year as well. Loyal Line Limousin has retained nine out of the 12 4-H projects that Connor has shown, including that very first Limousin heifer from 2008 who is still producing in their herd. In 2018, Connor made his first heifer purchase with his uncle and grandpa, bringing home B Bar / Hawkeye Foxtrot 27F. Connor says that the Limousin breed is his breed of choice because of how versatile the cattle are,

LIMOUSIN VOICE / DECEMBER 2019

Connor Rodger competes in the Masterfeeds National Junior Beef Heifer Show.

Image courtesy ShowChampions.

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20 "THE BIGGEST TAKEAWAY FROM SHOWING... ARE THE PEOPLE I HAVE MET."

LIMOUSIN VOICE / DECEMBER 2019

Images courtesy Jill Renton with CattleVids.

“The cattle show competitively against other breeds and at the end of the day, are still profitable in the commercial world,” Connor goes on to say, “That’s something I think we all need to keep in mind too – to not forget where our bread is buttered, so to speak.”

The Black family has had a few different breeds walk through their pastures, and Connor feels there is a stark contrast in docility between breeds.

“It’s hard not to brag about how docile the Limousin cattle are,” Connor comments, “That definitely shines through in the new BOLT system along with some other traits. Limousin have the edge in terms of carcass traits, efficiency, and longevity.”

Connor’s participation in the 2011 Canadian Junior Limousin Show in Orangeville, Ont. led him to become a member Canadian Junior Limousin Association (CJLA). He was elected to the CJLA Board of Directors in 2015 during the show that year in Stratford, Ont. His involvement with cattle ramped up once he joined the CJLA Board. In 2017, he stepped into the role of Treasurer on the CJLA Board. He says that the best part of sitting on the CJLA Board of Directors and attending the CJLA Impact Shows has been the opportunity to meet great people and make connections across Canada. He has attended every CJLA Impact Show since 2015, with the exception of the 2017 show. At the 2016 show in Lloydminster, Alta., Connor capitalized on the chance to

meet a lot of Western Canadian Limousin breeders for the first time. At the memorable 2018 show in Nova Scotia, he enjoyed meeting everyone from the east coast at Balamore Farms and reconnecting with some of the juniors from Western Canada that he had met in 2016. The most recent CJLA Impact Show in Saskatoon, Sask. provided another opportunity to meet more breeders from Western Canada. Connor credits CJLA Coordinator, Laura Ecklund, and the many CJLA Board members that he has had the pleasure of working alongside, with being instrumental in his growth through his time on the CJLA Board of Directors.

“By far, the biggest takeaway from showing with the Limousin breed are all of the people I have met,” Connor states, “At Agribition, last fall, I had a lot of laughs and good times with people I had met over the past few years.”

While Connor’s time in the CJLA program and junior shows have come to an end, looking back Connor has enjoyed great success throughout his time in these programs. Winning the showmanship competition at the National Junior Beef Heifer Show in 2017 is at the top of his list of proud accomplishments.

The heifer he showed that year, Loyal Line Daisy, was the culmination of three breeding generations at Loyal Line Limousin. The pair won a number of showmanship accolades that fall and she was named Reserve Champion Female at the Ontario Limousin Association Provincial Show that year as well. This success also afforded him the opportunity to travel to the United Kingdom in August 2018 on behalf of the National Junior Beef Heifer Show.

Another exciting highlight came just this past fall, when their B Bar / Hawkeye Foxtrot 27F heifer finished the show season in second place in the Masterfeeds Canadian Limousin Show Female of the Year show points competition. She won the Grand Champion Female titles at Meaford Fair and Owen Sound Fair, claimed the Reserve Champion Yearling prize at Barrie Fair, Reserve Grand Champion Female award at the Ontario Limousin Association Provincial Show in Markham, and rounded out the year with a third in class at the 50th Anniversary National Limousin Show in Toronto, Ont. next to the overall Grand and Reserve Champion females.

LIMOUSIN VOICE / DECEMBER 2019

Connor at the 2019 CJLA Impact show.

Image courtesy Jill Renton with CattleVids.

21

LIMOUSIN VOICE / DECEMBER 2019

22

23 “As I met more people within the breed and the industry, everyone was willing to offer advice and answer any questions I had,” Connor says, “I think that as an industry, to support each other like that is extremely remarkable and uncommon in comparison to other industries.”

Going into this new decade, Connor is confident that the Limousin breed is positioned well for success, and that attracting more commercial buyers will be key.

“The implementation of the new BOLT system allows producers to give an accurate comparison to the other breeds that we’re competing against for market share,” Connor goes on to say, “The more I talk to breeders, the more apparent it becomes that there are a lot of repeat buyers for Limousin bulls and heifers.”

Connor points out that another strong point of the Limousin breed is the junior population and the number of juniors involved in the breed.

Although not all are prominent in show circles, Limousin juniors are still plentiful.

“Every year, local kids attend the Impact Show that I am meeting for the

first time that have a lot of potential to have a great impact on our breed.”

Connor’s advice for these juniors is to not be afraid to talk to people or ask for advice, “I’ve learned a lot by asking other people what works and what doesn’t.

Most of the time it will save yourself time and money.”

One of the brightest young men to recently age out of the CJLA program, Connor has been attending the University of Guelph since September 2015, enrolled in the Bachelor of Science in Agriculture program, later majoring in the Animal Science stream. With graduation upcoming in April, Connor is waiting to see what the future holds in terms of employment but he is certain that he will remain involved in the Limousin breed.

“I love showing cattle and all the people in our breed, so we’ll see what the future holds,” Connor concludes.

Generations of passion for agriculture have guided Connor to where he is today. His positive energy and work ethic have been an asset to the CJLA Board and many youth have benefited from the mentorship he has passed on to them. Wherever the future takes Connor, there is no doubt he will have a positive influence and continue to share his excitement for the industry and breed that shaped him.

LIMOUSIN VOICE / DECEMBER 2019

Having not grown up with cattle at home, Connor credits his uncle Brent as his biggest mentor through the initial years of showing and to this day.

Better beef begins in pastures just like ours all over America. Yet, not all beef that leaves pastures and moves through the supply chain is equal.

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SEMEN AVAILABLE

NEWS

CANADIAN JUNIOR LIMOUSIN ASSOCIATION

We are off to a great start to the new year. We are excited to report the CJLA donation female, Limolyn Colette, had a bull calf on January 9th.

CJLA 1H is the fourth calf to be born in the donation female program. The money raised from the sale of these calves has been a tremendous support to the CJLA. Thank you to Eden Meadows Farm for their continued management of the pair. Stay tuned to the CJLA Facebook and Twitter pages for updates and the annual name the calf contest.

Congratulations to CJLA members Angus and Jules Smyth who received the Manitoba Limousin Ambassadors of the Year award at the Manitoba Limousin Association’s Annual General Meeting.

We would like to extend an invite to all juniors

NEWS

to attend the Canadian Junior Limousin Impact Show July 29 – August 1, 2020 in Spencerville, Ont. The show committee is hard at work planning the competitions and fun events. We strive to offer a competitive learning environment with a good mix of fun events. This year we will be taking a boat cruise around the Thousand Islands and taking in a tour of a local feedlot. Juniors can look forward to a movie night, water games and fantastic prizes. Be sure to include the Impact Show in your summer travel plans! For more information please visit the junior section of the Canadian Limousin website.

We look forward to all the excitement that 2020 has in store for the CJLA.

ONTARIO JUNIOR LIMOUSIN ASSOCIATION

LIMOUSIN VOICE / DECEMBER 2019

The Ontario Junior Limousin Association is excited to welcome everyone to Ontario this summer.

The Impact Show will take place July 29 to August 1, 2020 in Spencerville, Ont. Fun activities are being planned for the whole family including a boat cruise and farm tours. Our OJLA Annual Meeting will take place in conjunction with the OLA Annual Meeting on February 22, 2020 in Alliston, Ont.

26

SUBMITTED BY

Laura Ecklund

SUBMITTED BY

Paige Grant

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2020 Canadian Junior Limousin Impact Show

July 29aug 1, 2020 Spencerville, Ontario

follow CJLA on Facebook for updates

TENTATIVE SCHEDULE

WEDNESDAY, JULY 29, 2020 THURSDAY, JULY 30, 2020 7AM Move-in 7AM Breakfast 10AM – 1PM Registration 9AM Depart for Boat Cruise 1PM Welcome & Ice Breakers 10AM – 11:30AM Thousand Island Boat Cruise CJLA Annual General Meeting 11:30 – 1PM Lunch 3PM Team Quiz Bowl, Oral Marketing, 2:00PM Individual Judging Little Ones Activities 5:15PM Photography Workshop 6PM BBQ Chicken Dinner with Jill Renton 7PM Water Games 6:30PM Dinner

Registration is now open. Visit the website for more details and to register http://www.limousin.com/juniors/cjla-impact-show/

the limousin

event of the summer

Fun, Friendship & Good Limousin Cattle

Exhibitors age 21 and under are welcome. Cattle will be available from many Limousin breeders for out of province exhibitors. Sponsorship opportunities available.

For more information, contact: Laura Ecklund, CJLA Coordinator, cjla@limousin.com Laura Scott, Committee Chair, laura.scott008@gmail.com

FRIDAY, JULY 31, 2020 7AM Breakfast 9AM Fitting Demonstration 10AM Team Fitting 12PM – 1 PM Lunch 1:15PM Board bus to feedlot 2PM Feedlot Tour 5:30PM Supper 7PM CLA Annual General Meeting Junior movie night

SATURDAY, AUGUST 1, 2020 6:30AM Breakfast 9AM Showmanship, Conformation 11:30AM – 1PM Lunch 5PM Cocktails 6PM Banquet & Awards

Registration deadline June 12, 2020 Late entry fee will apply.

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WRITTEN BY

PHOTOGRAPHY

Tessa Verbeek

The Limousin Voice

COMMERCIAL PROFILE

HAWKINS BROS.

Limousin Bulls Bring Profits To Shamrock, Saskatchewan

LIMOUSIN VOICE / DECEMBER 2019

A

n hour southeast of Swift Current, on the prairie farmland of southern Saskatchewan, the community of Shamrock is home to the Hawkins Bros. family farm. While Shamrock may be but a dot on the map, the Hawkins Bros. farm is anything but small. The farm was originally established in 1918, earning the family their Century Family Farm Award in 2018. In 1970, patriarch of the operation, Tom Hawkins, passed away at only 54 years of age. Pat Hawkins was 22 years old at the time, the eldest of 12 children. The family had six quarters of land when Pat’s father passed away. Today, Hawkins Bros. own nearly all of their land.

They seed 35,000 acres, calve 1,000 head of mother cows, and background up to 3,500 head in their home feedlot, with additional cattle custom fed at Red Coat Cattle Feeders in Hazenmore, Sask. If that wasn’t enough, they are also dealers for a number of agricultural products including salt and lick tubs and fence posts. They have their own seed cleaning plant that has proved to be a tremendous asset to the operation. There is even their own on-site butcher shop. Everything they have, they have built – and nothing is taken for granted. What’s more, the operation is run by a fraction of the manpower that most other enterprises of comparable size would be.

Four of the Hawkins Bros., Pat, Fred, Walter and Chris, still have roles on the farm today. Their brother Sam owns a funeral home business.

Another brother, John, passed away 10 years ago. He had a chemical retail company which Hawkin Bros. took over and ran under the name

Patrick Hawkins Junior and Jeff Hawkins.

LIMOUSIN VOICE / DECEMBER 2019

31

of Hawks Agro for five years. Pat had four daughters and one son – Patrick Hawkins Junior. Patrick works alongside Fred’s son, Ryan, and Walter’s son, Jeff, as the fourth generations managing the day to day work on the operation. Also employed by the farm are Patrick’s brother in law, Devon, and Devon’s oldest son, Nikolis.

Patrick’s father in law, John, runs the seed cleaning plant for them and another young man, Dryden, is the only other full time hired help. With a lot of irons in the fire, there is no time to waste on cattle that don’t do their job.

The Hawkins bought their first Limousin bull in 1987 and continued to do so off and on until 2002. It wasn’t until 2009, when they were hauling bales to J. Yorga Farms, that they ended up looking in the bull pens and were impressed by what they saw, so much so, that they have exclusively purchased JYF bull power ever since, often

LIMOUSIN VOICE / DECEMBER 2019

32

as the volume buyers of the sale. With 1,000 cows to cover, the Hawkins require a big bull battery. The majority of the bull pen are Limousin and Charolais bulls as pounds are priority to go into their backgrounding operation. Black Angus bulls are bred to their heifers and then kept as herd bulls when they mature. They have a handful of Hereford bulls to use over Charolais heifers and have tried a couple of Simmental bulls in their tan/red pastures. They try to sort their herd mostly into colour groups for various pastures. Of the crosses, they have been really impressed with their Limousin x Charolais replacement females, and how the frame size is brought down with that cross. They have also been pleased with how well the Limousin bulls are able to cover ground and cows, stamp their calves with extra muscle and pounds, and they tend to outlast bulls of other breeds in terms of longevity.

“YOU HAVE TO STAND BEHIND YOUR CATTLE ON THINGS THAT ARE WITHIN YOUR CONTROL OR YOU WON'T BE IN THE BUSINESS LONG.'”

When it comes to buying Limousin bulls they have no preference between black or red, and in their operation, they don’t mind scurs. EPDs are a factor in their decision making but the visual appraisal of the animal is still of large importance. They aim to buy bulls with a birth weight under 90 pounds and a weaning weight over 1,150 pounds that are uniform front to back and have a reasonable demeanor when you go in the pen with them.

“As a rule, we don’t have any trouble calving them out, and you can tell the Limousin calves,” says Jeff, who is in charge of the management of the cowherd, “We try to buy low birth weight, good, top end bulls and we have to pay for them but we don’t have trouble with them and the calves gain good.”

Patrick goes on to say, “The days of the $2,500 bull are gone – that ship has sailed. You get exactly what it is you paid for – lots of trouble next spring.”

They have appreciated the sound advice that seedstock breeders like the Yorga’s have offered them when they are making their bull purchases.

“You have to stand behind your cattle on things that are within your control or you won’t be in the business long,” Patrick comments. The Hawkins appreciate that interest is shown in their program and how their bulls are performing. It also means a lot to them that they can consider the people they are purchasing from to be their friends and that they are supporting another family run operation like their own.

Their own operation is at the stage where they are trying to maintain their current enterprises with the older generation beginning to slow down and the younger generation just starting to become more involved. Like most farm families, this shift is gradual, and not without its difficulties.

“To bring a cow guy in that would be like our fathers,” Patrick and Jeff both agree, “we would need two or three guys to be like each of them.”

Pat Sr. heads up the feeding operation with Patrick, and Walter, Jeff’s dad, does most of the pasture checking over the summer. Their cousin Ryan and his father Fred are integral to the operation, as is their uncle Chris.

“Uncle Chris is at the lot every day and he feeds everything, he can pick a sick one out better than

LIMOUSIN VOICE / DECEMBER 2019

33

anyone,” says Jeff, “You can’t put a price on a guy that can read the cattle and know what’s what.”

With children in their early teens, Patrick and Jeff are keen to see their kids take an interest in the farm, but it also comes with some apprehensions.

LIMOUSIN VOICE / DECEMBER 2019

“We used to run the cultivator when we were 10 or 11 years old and now we don’t even think of letting the kids do those things,” Patrick says, “Now mistakes cost so much. Everything is bigger and there are timelines more so. They’re a lot more timid than we were and they’re not going to push their way past anyone to be the first one there.” Their hope is that their children can find their niche within the operation as they have, and continue the legacy the family has built.

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The cowherd is overwintered on silage in two groups, one at Jeff’s yard and one at Ryan’s place. Calving starts around the 20th of March. In the often still cold temperatures, they appreciate the extra spunk that the Limousin calves have to get up, nurse and thrive without assistance. Any cows that are due to calve late are ear tagged differently at pregchecking time and those females have to calve on pasture on their own. All of their calves go into their backgrounding operation, with steers and heifers purchased from a number of other ranches to fill the lot. Additional cattle go for custom feeding. The farm owns three cattle liners so they are able to haul all of their own loads. They start shipping 900 weights in January with the goal to have the

lot empty by the end of February. Calving on the earlier side has helped the Hawkins family meet these timelines and Limousin influence in their calves has paid off in achieving calves that are heavier going into the lot.

“You notice when you’re weaning, they seem to have that extra muscle. They don’t always look like it and you might think they’re not as big but they surprise you when you put them across the scale. They wean really nice,” Patrick comments, “We want healthy cattle that grow. We don’t want them to be around very long in the lot, we want them gone. They need to be 900 to 1,000 pounds in the first two and a half months of the year. If they’re not meeting that, that’s when we’re disappointed. Our weaning weights have been better with Limousin bulls.”

The Hawkins family stopped finishing out their cattle 20 years ago and have stuck strictly to backgrounding instead.

“We’re getting them to where they want them to be so they can put them on full feed,” says Jeff. Last year, all of their backgrounded calves were purchased by one feedlot near Lethbridge.

“I do know a lot of the guys buying like the Exotic type cattle more than the British,” Patrick commented, “They’re yielding more – they always bring more money,” he goes on to say, “you bring a nice group of Exotic blacks in there and they see they have Limousin in them, they’ll bring a few cents more because they’re going to yield more.”

35 “OUR WEANING WEIGHTS HAVE BEEN BETTER WITH LIMOUSIN BULLS.”

The infrastructure around the feedlot is impressive.

In June of 2005, a tornado wreaked havoc on the farm. Their barn was destroyed, a grain leg was ripped down and fell on a tractor, and numerous animals were injured and killed. The barn was rebuilt and their processing facility now includes a grated floor, so manure drops down, and a homebuilt squeeze system. Their feedmill sits central to the operation and a truck shop, finished last year, is the newest addition to the main yard. In 2017 they built their own seed cleaning plant and in the first two years of operation over 1.2 million bushels have been run through it. Patrick designed the plant with a drive over pit that can unload trucks at 10,000 bushels an hour with no augers. It can be run by one person alone and Patrick can even operate it off of his phone. There is dual screening to separate lights and heavies for the pet food market. Most impressive of all is that last year they only bought eight loads of feed grain for the 3,000 head of cattle they had in the feedlot. Nearly all of their feed grain was dockage from their own grain that they cleaned through the plant.

Seizing opportunities and diversifying has undoubtedly played into the success of their operation.

There isn’t much that the Hawkin family hasn’t done. Even through hardship, the family has put their heads down, pulled together and come out on top. Agriculture is in their blood and they’re in it for the long haul.

LIMOUSIN VOICE / DECEMBER 2019

The operation owns 100 quarters between Shamrock and Moose Jaw. All of their big pastures are cross fenced so they can rotationally graze their cow groups. They typically have a spring section, three summer sections and fall grazing section and try to keep the stocking density to 15 acres per cow. Flood irrigation allows them to flush all of their dugouts which is a concern as last year they had 100 females that didn’t breed back due to bad water.

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38

Bryce Allen being recognized at the CLA 50th Anniversary Banquet. Photo courtesy ShowChampions.

WRITTEN BY

PHOTOGRAPHY

Wayne Burgess

ShowChampions

39

CANADIAN LIMOUSIN ASSOCIATION

AWARDS OF DISTINCTION Bryce Allen, Mike Geddes and Norpac Beef are recognized for their contributions to the Limousin breed.

In 1985, Bryce attended the OLA sanctioned sale where he purchased his pick of the offering “Amerant Avril”.

Following the purchase, a veteran breeder, Horace Cressman, made the comment to Bryce, “Young man, you just bought the very best animal of the sale.”

Well that made an already happy guy sit up and think he had made a true accomplishment. Avril did not disappoint and became the anchor of this now budding program. Together with his wife Janice, they had three young children; two girls Johanna and Hilary and a son, Nathan. Bryce attributes their work ethics and the husbandry for the land and beast to the fact that they were raised with cattle. They worked as a

family and to this day, they are still very close knit. During all of this, Bryce was also making his name in a very successful insurance business, which is still in the family now led by Johanna and continuing the family tradition started in 1903, Nathan, is also a leading principle in the success of this company. Hilary is a well-established chiropractor.

Nathan has also now taken the lead with the breeding herd and looks to keep the tradition of raising and promoting some of the very best cattle in the industry. The main home farm has been sold, but Nathan has built a new set-up to continue what his parents started. Bryce and Janice have relocated to a new place, embracing their grandparent duties to the seven little ones. Boy, do these young people ever bring a twinkle to grandpa’s eyes!

Back in 2002 while attending the International Limousin Congress in Calgary, I had a visit with Bryce trying to convince him to run for the CLA Board. I was very fond of his ethics and sound business approach – two important attributes to a breed association board of directors. He proved me correct and left a positive impact during his six-year tenure, five of which were in the Treasurer’s role.

When he took the position, times were tough, but along

LIMOUSIN VOICE / DECEMBER 2019

B

RYCE ALLEN Having some land and an unknown love for cows, Bryce Allen decided to give it a try.

After a very frustrating start experimenting with other breeds, in 1984 Bryce made his first purchase of two purebred Limousin cows from a close breeder. These two cows started what would now be Windy Gables Limousin.

Bryce loved the fact that he did not have to be present to get a live calf and was very fond of the colour and to this day, loves his red cows.

WRITTEN BY

Mike Geddes PHOTOGRAPHY

Supplied

40 with the directors at the time, they were able to turn the books back around. Also, during his tenure on the Board, he was very involved with breed development, working alongside his peers Kelly Yorga and Rob Matthews to bring or maintain a positive influence that using Limousin in your program can contribute to a more positive bottom line.

LIMOUSIN VOICE / DECEMBER 2019

Bryce was also instrumental in the organization and delivery of the 40th Anniversary events in 2009 and now 10 years later was part of the 50th celebrations as well. It was during that period that Whole Herd Enrollment (WHE) was introduced and in Bryce’s opinion, contributed to saving the Association. Like it or not, it was needed to get a handle on the finances. He also loved the people that he met and worked with. Some of the most astute breeders of the time were together with him, making things work.

In the tradition that Bryce has always lived by, he continues to give back to his community where he has served as Chair of The Hospital Board, Community Services Club, Kinsmen Club and the Association of Community Living, and currently is serving as Chair of the Warkworth Revitalization Committee and the Board of Trustees for the local church. All volunteer and all very much a special leadership quality that exudes from Bryce and he is instilling into his family.

It is because of this dedication to the improvement of the Association which benefited all of us, and his tireless promotion of the Limousin breed that I was proud to put forth Bryce Allen as a nominee for the CLA Award of Distinction. Bryce’s contribution didn’t stop at the CLA, once he termed out, he went on to serve at the Ontario Limousin Association, and stepped up in many capacities.

ORPAC BEEF After immigrating to Canada from Poland post World War II, Marian and Mary Heleniak seized the opportunity to provide for themselves and their four sons,

management and sales department. With the family business in the

Richard, John, Stan and Ron, with the purchase of a meat processing

processing facility, offering a wide variety of wholesale and retail

business, Norwich Packers (Norpac) in 1954. For the first 20 years

protein products to customers across Ontario. After the extensive

the business was operated as a small butcher-style operation,

growth that Norwich Packers experienced during this period, a

processing cattle and hogs for local farmers. In 1974, Richard,

decision had to be made as to whether to increase the company’s

the oldest son took over as President of operations. Richard had

production capacity or vertically integrate and start raising their

dreams of transforming Norwich Packers into a larger wholesale

own cattle to create an even better and more consistent product.

business, which he was able to accomplish with the help of his

Richard and Ron decided that the only way to build upon the

two brothers John and Stan. In 1981, Ron joined Richard in the

success they had accomplished was to create a product that no

The Heleniak family of Norpac Beef. Photo supplied.

hands of the brothers, Norpac saw extensive growth throughout the 1980s and 90s and the company was transformed into a full-service

LIMOUSIN VOICE / DECEMBER 2019

N

41

one could duplicate. This all led to Norpac creating an unmatched feeding program, which consisted of a newly invented whole corn and pellet ration that contained no animal by-products. Once the program was implemented, consistency and product quality at Norpac dramatically increased and word of the new feeding program spread. Farmers insisted on joining the program and Norwich Packers benefited from these newly developed relationships, therefore achieving its goal of procuring a more tender and consistent beef product for its customers. Norpac primarily chooses exotic cattle such as Limousin as they are high-yielding, lean, and produce a consistently tender product.

WRITTEN BY

PHOTOGRAPHY

Joe & Carolyn Cooper

ShowChampions

M

LIMOUSIN VOICE / DECEMBER 2019

IKE GEDDES Mike’s interest in cattle began when he was a boy, growing up in the 4-H beef program showing cattle locally, and from the age of 15 onwards, at the Royal Winter Fair. Limousin cattle were always in the mix, but Mike also showed Simmental and Charolais. After attending the University of Guelph and studying Agriculture Business, Mike spent eight months in Australia working on a farm, preparing Charolais cattle for the world Charolais Congress.

In 1998, Mike joined Top Meadow Farms, where the focus was sourcing genetics to broaden the Limousin gene pool and create cattle that had a positive influence in all production sectors of the beef industry. During his time there, Mike was the face of TMF. He was responsible for planning and hosting many sales and open houses at the farm, with both Canadian and international guests attending. Mike was also instrumental in developing and launching the North American Beef Congress in London for four years. He has travelled all across North America, as well as to France to meet with fellow Limousin breeders and see their operations. Mike has also invested a lot of time in bringing special attention to the Limousin breed in the commercial cattle world, organizing commercial calf sales and promoting the benefits of our breed. In recent years, Mike has had

In 2005, the Heleniak family and Norpac lost Richard, a leading force in the Ontario cattle industry.

Richard’s son, Matthew, joined the business after graduating from Oklahoma State University to take over some of the duties left behind by Richard’s untimely passing. Matthew’s belief in the Limousin breed has led him to build his own herd of registered Limousin cattle as well as contributing on the Canadian Limousin Association Board of Directors since 2015. Today, Norwich Packers continues to be a leader in the cattle industry and the preeminent supplier of top-quality beef in Ontario.

42 the opportunity to import and export genetics with Australia and has enjoyed forming relationships with the breeders there. Throughout his career, Mike has exhibited cattle throughout Canada and the USA, with much success.

Mike is now enjoying his new role with Jones Feed Mill as a beef nutrition advisor, and is happy to be able to continue many of the relationships he has developed in the beef industry over the years. Mike is also a consultant for Balamore Farm, working closely with Joe and Carolyn Cooper and family and their operation of Limousin and Charolais cattle.

Although his many significant contributions to the breed are legendary, his biggest influence has been in his role as a mentor and friend to producers and young people across all breeds. Mike is generous with his knowledge and time with everyone he meets, and is especially passionate about sharing his tremendous wealth of information with young people. He enjoys judging 4-H and open shows, and is always quick to offer encouragement and support to youth.

With the support and encouragement of his wife Shannon, Mike has devoted his working life to our breed and its members. Congratulations Mike – you are truly deserving of this award.

LIMOUSIN VOICE / DECEMBER 2019

Mike Geddes with Jim Clark at the CLA 50th Anniversary Banquet. Photo courtesy ShowChampions.

Bar

25TH ANNUAL

Limousin The Rea Family Marengo, SK

Talk to us about our en Sight Unse Purchase & Boarding Program

BULL SALE March 19, 2020 • 1:00 PM (MST) Crossroads Centre - Oyen, AB

SELLING

30 - 2 Year Old Polled, Red, Black, Limousin Bulls

DLVL BUD ICE

Full Brother Sells

15 Sons Sell

Catalogue on-line in color at www.bohrson.com

FREE DELIVERY!

Kevin – 306-463-7950 Ken – 306-463-7454 r3bar@hotmail.com

1/2 Brothers Sell

1/2 Brothers Sell

Our reputation speaks for itself. Quality you can count on!

10TH ANNUAL

Tuesday MARCH

10 2020

Bow Slope Shipping – Brooks, AB

Sale starts at 2:00 pm. Come early to view the bulls and share lunch with us at noon.

BULL SALE

40+

RED AND BLACK BULLS ON OFFER

Pictured are our two-year-olds – a calm, good-looking group to choose from.

Chinook (JYF 523C) is the herdsire to a few of the bulls in the sale.

We are very pleased with his continued great performance in our herd.

JAAP & CARLA DE JAGER Carmangay, Alberta

We look forward to hosting the ALA Field Day at our Ranch in Carmangay in June - Hope to see you here!

Phone 403-897-2264 Jaap’s Cell 403-363-5587 Carla’s cell 403-363-7857 jaapcanada@eidnet.org For more information or to receive a catalogue call 403-363-7857 or visit our website www.dejagerlimousin.com

LIMOUSIN VOICE / DECEMBER 2019

with guests Andrew Ranches

45

2019 CLA ELITE HERDS The Elite Herd Program aims at identifying the herds that do total reporting of information for their animals and truly contribute to the advancement of the Limousin breed.

7429

AMAGLEN LIMOUSIN

DARLINGFORD,

MB

134389

AMANDA HAMILTON-SEWARD

DARLINGFORD

MB

7456

B BAR CATTLE

LUCKY LAKE

SK

91447

BALAMORE FARM LIMITED

GREAT VILLAGE

NS

28756

BENNVILLE FARM

HAGERSVILLE

ON

138328

CARLSRUHE CATTLE COMPANY

HANOVER

ON

138198

HAWKEYE LAND AND CATTLE

NORWICH

ON

5594

HILLVIEW FARMS

STURGEON COUNTY

AB

5689

J. YORGA FARMS LTD

FLINTOFT

SK

16772

POSTHAVEN LIMOUSIN

ALMA

ON

23132

R & R ACRES

AIRDRIE

AB

141842

K. AXLEY LIMOUSIN

CZAR

AB

SK

139604

LAKESIDE FARMS

DURHAM

ON

LAZY A LIMOUSIN

CANDO

SK

Elite Herd Awards are divided into four categories: ɐ PLATINUM herds that submit their BW, CE, WW, Docility on every calf weaned, YW, SC, ultra sound or carcass ɐ GOLD herds that submit their BW, CE, WW, YW and docility ɐ SILVER herds that submit BW, CE and WW ɐ BRONZE herd on Whole Herd Enrolment Based on information submitted by December 31, 2019.

GOLD ELITE HERDS

LIMOUSIN VOICE / DECEMBER 2019

12094

46

ANCHOR B LIMOUSIN

HANLEY

PLATINUM ELITE HERDS

141671

ANDREW RANCHING LTD.

TILLEY

AB

133748

140847

ANGELINA CHRISTIANSEN

PONOKA

AB

140252

LAZY A LIMOUSIN

CANDO

SK

141157

ARCON CATTLE COMPANY

EVERETT

ON

140253

LAZY A LIMOUSIN

CANDO

SK

7912

ARLEY CATTLE CO.

ALLISTON

ON

140310

LAZY A LIMOUSIN

BORDEN

SK

26211

LOYAL LINE LIMOUSIN

GODERICH

ON

5250

MAPLEHURST FARMS

WESTBOURNE

MB

28896

NEW LIFE LIMOUSIN

HANOVER

ON

4009

NORDAL LIMOUSIN

SIMPSON

SK

21825

OAK RIDGE LIMOUSIN

MORDEN

MB

8556

PINCH HILL LIMOUSIN

STITTSVILLE

ON

19557

PINNACLE VIEW LIMOUSIN

QUESNEL

BC

137792

RAIL LINE FARMS

LUCKNOW

ON

141177

RILEY BOHRSON

HANLEY

SK

14484

ROBERT C. MATTHEWS

BRAGG CREEK

AB

28960

RUNAWAY RANCH

BENTLEY

AB

5102

SOUTHBRIDGE LIMOUSINS

LETHBRIDGE

AB

140581

TRIPLE HERD LIMOUSIN

BENTLEY

AB

6467

TWIN OAK STABLES

TREHERNE

MB

20270

VENTURE LIVESTOCK ENTERPRISES

CARSTAIRS

AB

138642

WINDY GABLES LIMOUSIN

WARKWORTH

ON

141376

WINDY GABLES LIMOUSIN & CLARK CATTLE

WARKWORTH

ON

138499

ZWAMBAG CATTLE COMPANY

GLENCOE

ON

18424

BEE ZEE ACRES

GLENCOE

ON

136141

BOULDER LAND & CATTLE COMPANY

OMEMEE

ON

140042

CHASE HIGH

ROCKY VIEW COUNTY

AB

15179

CHERWAY LIMOUSIN

SANFORD

MB

25558

CLARK CATTLE

PORT HOPE

ON

133408

DIAMOND C RANCH

PONOKA

AB

141422

DOUBLE B CATTLE CO.

UNITY

SK

140838

EAST COAST LIMOUSIN

GREAT VILLAGE

NS

3617

EDEN MEADOWS FARM

ZEHNER

SK

134157

ERIN KISHKAN

QUESNEL

BC

13535

EXCEL RANCHES

WESTLOCK

AB

139978

FERME SDJ POLLED LIMO

NAPIERVILLE

QC

17863

FOUILLARD LIMOUSIN

THORSBY

AB

7928

FRITZ, SANDRA & NADINE OTHBERG

SUMMER FIELD

NB

139972

GIRDLER CATTLE COMPANY

OWEN SOUND

ON

3880

HANSEN’S LIMOUSIN

ENTWISTLE

AB

4435

HIGH CATTLE COMPANY

ROCKY VIEW COUNTY

AB

16187

HI-VALLEY LIMOUSIN

100 MILE HOUSE

BC

SILVER ELITE HERDS 141796

777 CATTLE LTD.

STETTLER

1087

HIGHLAND STOCK FARMS

BRAGG CREEK

AB

AB

7383

HOCKRIDGE FARMS

DAUPHIN

MB

HOLT N. HAYWOOD

BRAGG CREEK

AB

25311

ADELE & SHAUN WALSH

BON ACCORD

AB

141396

6592

AFTER HOURS LIMOUSINS

TARA

ON

138272

HORIZON LIMOUSIN

ROCKYVIEW

AB

24174

ALLAN & DOROTHY MARTIN

LISTOWEL

ON

139240

HORIZON LIVESTOCK

ROCKY VIEW

AB

24738

ALLAN & LORRIE MATTIE

MIRROR

AB

8445

JAYMARANDY LIMOUSIN

ROBLIN

MB

JEFFREY GUTEK

HENDON

SK

28119

AMANDA MATTHEWS

BRAGG CREEK

AB

19197

1452

ANDREW RANCHES

YOUNGSTOWN

AB

27531

KASH FARMS

VALLEYVIEW

AB

8571

BOSS LAKE GENETICS

PARKLAND COUNTY

AB

133412

KRISTINE PAUL-BARCLAY

ERSKINE

AB

L&S LIMOUSIN ACRES

KENTON

MB

25630

BROWN EDEN LIMOUSIN

LITTLE BRITAIN

ON

4318

7061

BUCK CREEK LIMOUSIN

DRAYTON VALLEY

AB

13421

L. & S. CRAIG & FAMILY

NORTH TRYON, PE

PE

1848

CAROLE BARCLAY

ERSKINE

AB

141960

LAZY H LIMOUSIN

GULL LAKE

SK

139502

CASSIDY MATTHEWS

OLDS

AB

135055

LINGLEY LIVESTOCK

IRMA

AB

MARTENS LIVESTOCK

STRASBOURG

SK

133832

CRESTHILL CATTLE CO.

PROVOST

AB

139032

140934

CROWN HILL ACRES

OMEMEE

ON

140993

NORFOLK CATTLE

TILLSONBURG

ON

10177

D C FARMS

BARRHEAD

AB

18299

NORMAND GARNEAU

BOUCHETTE

QC

NORTH STREAM LIMOUSIN

BLUFFTON

AB

8056

DALE E. TURNER

SASKATOON

SK

20304

5615

DIAMOND T LIMOUSIN

KENTON

MB

142116

PARK PERFORMANCE LIMOUSIN

VIRDEN

MB

137209

DILLON HUNTER

KENTON

MB

139043

PASSION BOEUF

SAINT-PAUL

QC

27687

DIXON PRODUCERS LTD.

HUMBOLDT

SK

138312

RED MAPLE FARMS

ORONO

ON

RICASHAY LIMOUSINS

BURGESSVILLE

ON

8518

DRY CREEK RANCH

CECIL LAKE, BC

BC

142262

1079

E M TEDFORD & SONS

ESTEVAN

SK

5941

RICHMOND RANCH LTD

RUMSEY

AB

136650

EMILY GIBSON

GLENCOE

ON

6156

RICKY BARCLAY

ERSKINE

AB

20365

GIBSON FARMS

RIPLEY

ON

140961

RIVER PINE CATTLE CO.

VITA

MB

RIVERSTONE CATTLE COMPANY

OLDS

AB

140807

GRANT LIVESTOCK COMPANY

MARKDALE

ON

28135

140196

HAYSTACK ACRES

HARROW

ON

141315

SAMANTHA KENNEDY

OMEMEE

ON

139826

HEWSON LAND & CATTLE

CUT KNIFE

SK

140737

SHANE SILVERNAGLE

CANDO

SK

LIMOUSIN VOICE / DECEMBER 2019

CANADIAN LIMOUSIN

47

2019 CLA ELITE HERDS CONT'D. 10103

SHORT GRASS LIMOUSIN

SWIFT CURRENT

SK

140857

CREEK SIDE FARMS

ATWOOD

ON

141403

SMIBERT LIMOUSIN

ILDERTON

ON

141130

CRINAN FARMS

WEST LORNE

ON

1083

STEWART LIMOUSIN

STETTLER

AB

137807

DANA CARPENTER

HANLEY

SK

6168

STONEYVIEW FARM

LOCKWOOD

SK

140007

DARLING FARMS

CASTLETON

ON

140916

SYMENS LAND & CATTLE CO.

CLARESHOLM

AB

24350

DENISON LIMOUSIN

KINGSTON

ON

5493

TERRY BARCLAY

ERSKINE

AB

141905

DIAMOND D LIMOUSIN

PHELPSTON

ON

141666

TGJ CATTLE CO.

SINCLAIR

MB

141851

EAST MOUNTAIN

NS

26513

TOP MEADOW FARMS

CLARKSBURG

ON

DOUBLE TROUBLE CATTLE COMPANY

27452

TOP OF THE HILL FARM

SOUTHHAMPTON

NS

139286

DRY CREEK RANCH

CECIL LAKE

BC

12144

TRIPLE R LIMOUSIN

MACGREGOR

MB

5792

EDWARDS LIMOUSIN

CRAIK

SK

15864

WILLOWCREST LIMOUSINS

LAC LA BICHE

AB

141090

ELEVAGES DENCY

DAVELUYVILLE

QC

27889

ELM GROVE LIMOUSIN

ELORA

ON

9640

EMPIRE LIMOUSIN

BLUFFTON

AB

141713

ENDOENJA RANCH

CREMONA

AB

9473

FERME A.T.J.C.L.A.

ST-HYACINTHE

QC

19192

FERME D.M. SIMARD S.E.N.C.

STESOPHIE-DE-LEVRAR

QC

142256

FERME FAMILIALE SDB

ST-GABRIEL DE RIMOUSKI

QC

25391

FERME TI-NOEL

MACAMIC

QC

29018

FERMES BLB S.E.N.C.

DANVILLE

141761

FIELDS OF GRACE FARM

DARLING LAKE

NS

137929

FORT ELLICE LIMOUSIN

ST-LAZARE

MB

13747

G.SMART & T. ALEXANDER

MEAFORD

ON

23329

GERRY VILLENEAU

KELLIHER

SK

6028

GLEN IRVINE

SMITHS FALLS

ON

140967

GRAY VALLEY

LYNDHURST

ON

3526

GREENWOOD LIMOUSIN

LLOYDMINSTER

SK

140999

GROSSI FARMS LTD

LITTLE BRITAIN

ON

7885

HILLFOOT FARMS LTD.

AYLESFORD

NS

138884

HIP LIMOUSIN

TWEED

ON

15023

HI-WAY LIMOUSIN

BETHUNE

SK

28892

HOCHHAUSEN LIVESTOCK ENT.

EDMONTON

AB

18678

HOLLEE LIMOUSIN

JANETVILLE

ON

141336

ISLAND NOVA LIMOUSIN

LADY FANE, PE

PE

135779

JADE LIMOUSIN

GUELPH

ON

13868

JAMES & WANDA LABIUK

KITSCOTY

AB

27193

JANELLE E. LABIUK

KITSCOTY

AB

LIMOUSIN VOICE / DECEMBER 2019

BRONZE ELITE HERDS

48

22759

3 RIDGE FARMS

OWEN SOUND

ON

141127

ACH HOLDINGS LLC

BOWLING GREEN, KY

KY

6847

ALBERTVIEW LIMOUSIN FARMS

MOUNT ALBERT

ON

141134

AMGS LIMOUSIN

MEAFORD

ON

141932

ANDY GRAVELINE LIMOUSIN

CAMPBELL

QC

139920

ANGUS SMYTH

ROBLIN

MB

139987

ANNAMARIE & ELISABETH STUDER

CLIFFORD

ON

141224

ASHLEIGH LOWE

FLESHERTON

ON

141763

ASHLEY FARMS

BELWOOD

ON

6661

BAR 3R LIMOUSIN

MARENGO

SK

21934

BEAR CREEK FARM

MOORETOWN

ON

133623

BFL CATTLE CO.

GRAND VALLEY

ON

135217

BILL ARTHUR

INVERARY

ON

139603

BIT BY BIT FARM

INVERARY

ON

5328

BLUEBERRY FARMS TRUST

FORT ST JOHN

BC

28218

BONAPARTE LIMOUSIN

KILLALY

SK

9720

BOOTHVILLE FARMS

MARKDALE

ON

6034

BOW PARK FARM

BRANTFORD

ON

28253

BRANDON HERTZ

DUCHESS

AB

140093

BRENDAN ROFFEY

MOUNT ALBERT

ON

137208

BRODIE HUNTER

KENTON

MB

3723

CAMPBELL LAND & CATTLE INC.

MINTO

MB

22603

CARLTON TRAIL LIMOUSIN

DUCK LAKE

SK

136560

CARPENTER CATTLE CO.

HANLEY

SK

142295

CARRONDALE CATTLE COMPANY INC.

ST ANDREWS

NS

138772

JAXON PAYNE

LLOYDMINSTER

SK

2773

CEDAR PATCH ACRES

LISTOWEL

ON

28338

JAY-DEAN & TODD SMYTH

ROBLIN

MB

JAYDEN PAYNE

LLOYDMINSTER

SK

25367

CHAD HUNT

PAKENHAM

ON

138531

139803

COLBY JAMES GERALD LABIUK

KITSCOTY

AB

26451

JAYMARANDY LIVESTOCK

BEAUSEJOUR

MB

9267

CORAD FARMS

PAKENHAM

ON

139361

JAYSON W LABIUK

KITSCOTY

AB

27292

CORY & GLENNA HUNT

PAKENHAM

ON

140608

JEAN POIRIER

SALABERRY DE VALLEYF

QC

JILL ANN BARRON

GORE

NS

140732

PLAINS LIMOUSIN

WAINWRIGHT

AB

140619

JL LIMOUSIN

MACKLIN

SK

141800

POPLARVIEW LIVESTOCK

VIRDEN

MB

26620

JOEY & MARCI LABIUK

KITSCOTY

AB

16948

PRAIRIE PRIDE STOCK FARM

VEGREVILLE

AB

3138

JOHN F. MCKEE & SONS

LISTOWEL

ON

136050

PRESTON ACRES LIMOUSIN

PONTYPOOL

ON

139925

JULES SMYTH

ROBLIN

MB

28369

PRODUCTION F.A.T. SENC

ESPRIT-SAINT

QC

139708

KAITLYN DAVEY

WESTBOURNE

MB

18741

QUALLY-T LIMOUSIN

ROSE VALLEY

SK

138538

KAREN BROWN & BETHANY STOREY

NAPANEE

ON

141004

RAFTER 7 LIMOUSIN

VANDERHOOF

BC

141427

KEILER CHERRY

LLOYDMINSTER

AB

138623

RAILWAY CREEK FARMS

MADOC

ON

13561

KEN-DOC LIMOUSIN

SASKATOON

SK

134601

RANCLIFF LIMOUSIN

NAPANEE

ON

139608

KEVLON LAND & CATTLE

TABER

AB

6102

RAYMOND AND KATHLEEN SMART

MEAFORD

ON

18495

KING LIMOUSIN FARM

YARMOUTH

NS

140672

RCN LIVESTOCK

PARADISE HILL

SK

142364

KLONDIKE HILLS LIMOUSIN

CHATSWORTH

ON

133337

RED WING CATTLE COMPANY

ARNPRIOR

ON

7200

KOYLE FARMS

IONA STATION

ON

141547

REDLAWN LIMOUSIN

ATWOOD

ON

135971

KURT & ERIN ROSSMANN

QUESNEL

BC

12135

RICHARD PLANTE

ST-BARTHELEMY

QC

142015

LA FERME TOURNEVENT S.E.N.C.

SAINT-LUCE

QC

13865

RILLA HUNTER

KENTON

MB

133940

LAIRD EDWARDS

CRAIK

SK

23785

ROCK CREEK LIMOUSIN

RENFREW

ON

8192

LAKE ROAD LIMOUSIN

WORSLEY

AB

3438

RUNNYMEDE FARMS

MATAPEDIA

QC

8577

LAKESIDE LIMOUSIN

YELLOW HEAD COUNTY

AB

5497

SCOTT & JACQUELINE PAYNE

LLOYDMINSTER

SK

21130

LANARK LIMOUSIN

LANARK

ON

134362

SELBY GENETICS

SELBY

ON

141613

LAURAL LIMOUSIN

FERGUS

ON

4847

SMART LIMOUSIN

MEAFORD

ON

4697

LAURKEL LIMOUSIN

PRINCE GEORGE

BC

140325

SPARE TIME LIVESTOCK

OXFORD MILLS

ON

13116

LAZY S LIMOUSIN

RIMBEY

AB

20356

SPRING ROCK FARMS

HAGERSVILLE

ON

24678

LAZY T BAR RANCH

BAY TREE

AB

9791

SPRINGVIEW LIMO FARM

WOLSELEY

SK

11704

LESLIE & DEB FALCONER

CLINTON

ON

18369

SPRUCE HILL FARMS

KINGSTON

ON

5876

LISLE LIMOUSIN

LISLE

ON

140361

SQUIRREL CREEK LIMOUSIN

MACGREGOR

MB

138278

LISLE LIVESTOCK

LISLE

ON

141791

STONE VALLEY

EAST GARAFRAXA

ON

9694

M & M RANCH

QUESNEL

BC

8310

STONERIDGE MEADOW

ORO-MEDONTE

ON

27164

MATTAGAMI HEIGHTS LIMOUSIN

TIMMINS

ON

135009

SUNRAY LIMOUSIN

JASPER

ON

18659

MCNEIL LIMOUSIN

ST-MARC FIGURY

QC

139052

SUNSET FARMS

PICTON

ON

4384

MERLIN J. REDMOND

HARTINGTON

ON

140925

SYMENS LAND & CATTLE

CLARESHOLM

AB

23229

MERV & DIANE SPRINGER

FOAM LAKE

SK

141304

TAYLORVILLE FAMILY FARM

CHASWOOD

NS

139716

MICHEALA MCCORD

FORT ST JOHN

BC

10112

THREE WAY LIMOUSINS

LAKE FRANCIS

MB

135117

MITCHELL FARMS

VIRDEN

MB

141147

TIM AND RHONDA SMITH

SALFORD

ON

142030

MURRAY HILL FARM

BLACKSTOCK

ON

138282

TIM DAVEY

WESTBOURNE

MB

138764

NEW FRONTIER LIMOUSIN

LUCAN

ON

13962

TREVOR DYCK

SWIFT CURRENT

SK

140446

NITH VALLEY LIMOUSIN

AIRDRIE

AB

16151

TRIPLE A FARMS

CARLETON PLACE

ON

10518

NOR-ALTA LIMOUSIN

KINUSO

AB

5327

TRIPLE D FARM ENTERPRISE

THORNDALE

ON

139423

NORTH PLAINS LIMOUSIN

BETHUNE

SK

13861

VAL-BROOK FARMS

CHEPSTOW

ON

1756

NORTH SLOPE FARMS INC.

BAWLF

AB

142520

VALLEY VIEW LIMOUSIN

CARLOW, NB

NB

141378

NYK CATTLE COMPANY

DOUGLAS

MB

27413

VERBEEK’S LIMOLEAN FARM

STURGEON COUNTY

AB

23096

ORBIT VALLEY LIMOUSIN

INVERARY

ON

139564

VYKKI JOHNS

RIMBEY

AB

4749

PAYNE LIVESTOCK

LLOYDMINSTER

SK

141864

WHITNEY LEE LABIUK

KITSCOTY

AB

WINDMILL ESTATES LIMOUSIN

VERNER

ON

PEPINIERE JANELLE & FILS INC.

STGERMAIN GRANTHAM

141225

138675

QC

29019

WRIGHT WAY LIMOUSIN

BRANDON

MB

7390

PINE CREEK LIMOUSIN

KENTON

MB

7668

YOUNG LIMO FARMS

ENNISMORE

ON

133399

PLAINS LIMOUSIN

WAINWRIGHT

AB

139362

ZACKARY A LABIUK

KITSCOTY

AB

139275

PLAINS LIMOUSIN

WAINWRIGHT

AB

26375

ZAMORA RANCH

ROCK CREEK

BC

LIMOUSIN VOICE / DECEMBER 2019

141824

49

19th Annual

DIAMOND C RANCH LIMOUSIN

NEIL, SHERRY, BRAEDEN & ANNIE CHRISTIANSEN HOME 403.783.2799 NEIL 403.704.4403 ANNIE 403.963.4779

BULL SALE MARCH 16TH

AT THE RANCH, PONOKA, AB NSC 66F DIAMON D C FIDDLER

OND C FLETCH NSC 65F DIAM

NSC 75F DIAMOND C FALCON

NSC 63F DIAMOND C FRODO

NSC 4G DIAMOND C GAMER

NSC 20G DIAMOND C GRADUATE

NSC 16G DIAMOND C GAME ON

NSC 36G DIAMOND C GOLD RUSH

P U T A D I AMO N D I N YO UR HERD WWW.DIAMONDCRANCHLIMOUSIN.COM

NEIL@DIAMONDCRANCHLIMOUSIN.COM

We are pleased to present the newest Elite Dams to outstanding Limousin females. These dams portray the ideal scenario including calving ease, milk production, and docility. Their performance is measured by their EPD’s.

The qualifying criteria are: ɐ All Fullblood, purebred, or percentage registered Limousin females on Whole Herd Enrolment, the year of Elite designation, are eligible. ɐ Must have raised at least 4 registered calves in the last 6 consecutive years. If the female raised 6 registered calves in 6 years, she receives Super Elite status. ɐ Must have above breed average EPD for weaning weight, milk and docility. ɐ Must have below breed average EPD for birth weight.

CANADIAN LIMOUSIN

ELITE DAMS SUPER ELITE DAM

REG NO

OWNER

TATTOO

CPF0209779

BALAMORE FARM LTD.

TMF MISS 370Z

TMF 370Z

CPF0215045

BALAMORE FARM LTD.

TMF MISS 948Z

TMF 948Z

NPF2012365

CLARK CATTLE

WULFS ZOO QUEEN 2468Z

FI 2468Z

NPF1838968

CLARK CATTLE

WULFS SERENADE 6096S

FI 6096S

CPF0205526

DARLING FARMS

TMF MISS 20Y

TMF 20Y

CPF0210080

EXCEL RANCHES

EXCEL ZOOM ZOOM

XLR 208Z

CPF0210094

EXCEL RANCHES

EXCEL POLLED ZENA

XLR 224Z

REG NO

OWNER

ELITE DAM

TATTOO

CPF0219367

ANCHOR B LIMOUSIN

ANCHOR B BOMBSHELL 19B

JBH 19B

CPF0220562

B BAR CATTLE

MURPHY’S 20A

FCM 20A

CPF0215887

BALAMORE FARM LTD.

RLF 814A

RLF 814A

CPF0214883

BALAMORE FARM LTD.

WGL ABERCROMBIE 35A

WGL 35A

CPF0217930

BAR 3R LIMOUSIN

BAR 3R BROOKLYN

ZKR 112B

CPF0213915

BEE ZEE ACRES

PINCH HILL AMOUR 308A

XPC 308A

CPF0218949

CLARK CATTLE

CLARKS BEAUTY QUEEN

CDC 436B

NPF2051896

CLARK CATTLE

WULFS BELIEVE IN ME 4825B

FI 4825B

CPF0218767

DARLING FARMS

WGL BANANARAMA 22B

WGL 22B

CPF0209630

DIAMOND C RANCH

PINNACLE’S ZIAMOND 5Z

RAE 5Z

CPF0220334

HANSEN’S LIMOUSIN

RICHMOND BEAUTIFULMISS SRD202B

SRD 202B

CPF0217605

HOLLEE LIMOUSIN

HOLLEE’S BABY’S BREATHE

EEY 6B

CPF0217996

J.YORGA FARMS LTD.

JYF ALLURE 52A

JYF 52A

CPF0218027

J.YORGA FARMS LTD.

JYF ANTOINETTE 77A

JYF 77A

CPF0190350

JAYDEN PAYNE

RPY PAYNES PEPPERMINT 41U

RPY 41U

CPF0208947

LAKESIDE FARMS

TMF MISS 777Y

TMF 777Y

NXF1906392

NEW FRONTIER LIMOUSIN

TMFS MISS 50U

TMFS 50U

CPF0207172

NEW LIFE LIMOUSIN

TMF MISS 77Y

TMF 77Y

CXF4074098

R & R ACRES

R & R MILKMAID 24Z

RRA 24Z

2007038266

R & R ACRES

R & R MILKMAID 42Y

RRA 42Y

CXF4074121

R & R ACRES

R & R MILKMAID 73Z

RRA 73Z

NPF2028080

RED MAPLE FARMS

WULFS ADA 3041A

FI 3041A

CPF0217401

RED MAPLE FARMS

RED MAPLE BELLE

TBH 7B

CPF0220323

RICHMOND RANCH

RICHMOND BEYONCE SRD 159B

SRD 159B

CPF0220333

RICHMOND RANCH

RICHMOND BETTY BOOP SRD 196B

SRD 196B

CPF0220136

RICKY BARCLAY

RCN BALLROOM BLITZ

RCN 418B

CPF0212996

STEWART LIMOUSIN

SIRLOIN ZENNA SFL4Z

SFL 4Z

CPF0215882

TOP MEADOWN FARMS

RLF 808A

RLF 808A

CPF0213828

WINDY GABLES LIMOUSIN

PINNACLE’S AIN’T I SEXY 1A

RAE 1A

LIMOUSIN VOICE / DECEMBER 2019

At Right: TMF Miss 370Z, Super Elite Dam at Balamore Farm

51

SALES REPORTS WESTERN SELECT LIMOUSIN SALE December 11, 2019 • Lloydminster, SK Auctioneer: Ryan Dorran Sales Management/Consulting: Bohrson Marketing WESTERN SELECT GROSSED $252,800

The B Bar 3rd Annual Bull & Female Sale was well attended. Photo by ShowChampions.

NITH VALLEY HERD DISPERSAL GROSSED $56,200 30

WESTERN SELECT LOTS

AVERAGED $8,427

30

NITH VALLEY DISPERSAL LOTS

AVERAGED $1,873

B BAR CATTLE 3RD ANNUAL BULL & FEMALE SALE December 17, 2019 • Saskatoon, SK Auctioneer: Ryan Dorran Sales Management: Bohrson Marketing Sales Consultant: MC Marketing Management

SALE HIGHLIGHTS: LOT 1

LOT 2

Greenwood Grand Entry 704G sired by Cottage Lake Border Agent sold for $55,000 to Rail Line Farms, ON; Red Oak Limousin, Australia; and Wulf Cattle, USA Greenwood God’s Country 706G ET sired by Cottage Lake Border Agent sold for $47,500 to Nordal Limousin, SK and Red Oak Limousin, Australia

LOT 30

Greenwood Wisteria Lane 51G sired by B Bar Bentley 8D sold for $12,250 to Boulder Land & Cattle, ON

LOT 4

Greenwood Fiona PYN 99F sired by TMF Dillon 143D sold for $11,500 to Thomas & Sons Farms, USA

LOT 3

Greenwood Freestyle PYN 60F sired by Greenwood Canadian Impact ET sold for $10,000 to Holt and Revington Haywood, AB

GROSSED $269,750 42

LOTS

AVERAGED $6,423

SALE HIGHLIGHTS:

High Selling Bulls: LOT 4

B Bar Crimson 28G sired by Hunt Credentials 37C ET sold for $16,750 to Pinnacle View Limousin, BC

LOT 10

B Bar Warhawk 11G sired by B Bar Slate 17C sold for $15,750 to Bar 3R Limousin, SK

LOT 14

B Bar / VLE Conquer 206F ET sired by LFLC Dollar Bill 764D sold for $11,250 to Stoll Limousin, WY

LOT 21

B Bar Phantom 67G sired by LFLC Dollar bill 764D sold for $11,000 to Wulf Cattle, MN

LOT 12

B Bar / VLE Vibrance 7G ET sired by Birubi Jupita J15 sold for $10,000 to Stopanski Ranch, AB

LIMOUSIN VOICE / DECEMBER 2019

High Selling Bred Heifers:

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LOT 34

B Bar Nicole 6F sired by Hunt Credentials 37C ET sold for $11,500 to Double B Cattle Co., SK

LOT 33

B Bar / Hawkeye Molly 40F ET sired by B Bar Austin Healy 4D ET sold for $11,000 to Foothills Inspection., AB

High Selling Choice on Cow/Calf Pairs: LOT 43A B Bar Nicole 43G sired by JYF Chunk 35C sold Greenwood Grand Entry 704G, high selling lot at the Western Select Sale to Rail Line Farms, Roak Oak Limousin and Wulf Cattle.

for $6,000 to Greenwood Limousin, SK & Plains Limousin, AB

High Selling Semen: LOT 32

50 doses of RPY Paynes Cracker 17E averaged $180 per dose to Lazy A Limousin, SK; Fermes BLB, QC; Triple J Limousin, AB; Venture Livestock, AB; Hawkeye Land & Cattle, ON; Cherway Limousin, MB; Stewart Limousin, AB

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WRITTEN BY

PHOTOGRAPHY COURTESY OF

Tessa Verbeek

ShowChampions

PART THREE OF SIX

PUREBRED LIVESTOCK MARKETING

LIMOUSIN VOICE / DECEMBER 2019

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt

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T

he long-term success of your operation is closely hinged on being able to find and retain buyers for your livestock year after year. Effective advertising is key to making potential customers aware of your operation, and garnering enough of their interest to have them take action – that may be looking into your operation further online, contacting you, coming to see your livestock and hopefully, ultimately making a purchase. With the rise in digital marketing avenues you may think that print materials are a thing of the past. Consider your audience and think again. With the majority

of livestock buyers still being of a generation that understands handshakes but not hashtags, having a printed handout to give them will go a long way. There is something to be said about a real, tangible advertisement that can be held in your hands. Social media posts are inexpensive or free but they can be easily passed over. A printed brochure, postcard or sale catalogue captures attention like nothing else – especially when personally addressed to the recipient. In an era where e-mail inboxes are bombarded by an endless stream of promotional and junk e-mails, it is easy for e-blasts to be left unopened

LIMOUSIN VOICE / DECEMBER 2019

Bull buyer looks over the offering at the Soderglen bull sale. Photo courtesy ShowChampions.

WITH THE MAJORITY OF LIVESTOCK BUYERS STILL BEING OF A GENERATION THAT UNDERSTANDS HANDSHAKES BUT NOT HASHTAGS, HAVING A PRINTED HANDOUT TO GIVE THEM WILL GO A LONG WAY.

56 or quickly deleted. When cattle producers receive a postcard advertisement or catalogue from another cattle producer via old fashioned snail mail, it is rarely tossed in the waste bin before, at minimum, a quick look and read through is done. If the recipient is interested in your offering, that catalogue may become as well worn as a favourite book – coffee stains, corners folded over on favourite lots, marks and highlights made on important information. That is the value of print material. It is tangible, and in today’s highly technology orientated world, it may even be considered unique and refreshing to add a little ‘old-fashioned’ to your marketing mix.

LIMOUSIN VOICE / DECEMBER 2019

BUSINESS CARDS

Business cards are your first order of business when developing print materials. No matter what type of livestock (or other business venture) you have, whether you show or not, business cards are a must. They are a very minimal investment but can be used to advertise your business is a variety of ways. The first being the typical exchange of business cards when meeting prospective customers – whether that be at a show or sale, or maybe even a more unconventional place like a store, church, or at your children’s school or sports. You never know when you might have a conversation with someone who may be interested in your stock so keep a stash of business cards on you and in a variety of easy to access places. Some ideas of places to keep some business cards include your wallet, purse, credit card holder on the back of your phone, in your truck console or glove box, your show box, and in your barn. If you are exhibiting cattle at a show or have cattle on display at an event, have a supply of business cards laid out or in a business card holder on

Photos courtesy Top Stock.

Photo courtesy Top Stock.

BROCHURES

A standard brochure is an 8.5 x 11 inch paper, folded into three sections giving you six panels of space to design, however there are a multitude of other sizes and folding options available. Typically, the front page is utilized as your cover and will contain your logo. The back panel is often used for contact information, and possibly a map to your ranch. Brochures can serve a number of purposes. They can be directly mailed to customers, put out on a table at your stall display at a show, handed out at open houses and field days, or pinned to bulletin boards at local businesses. In most cases your brochure would contain general information about your operation or services. Keep your text concise and use professional, high resolution photos that are sized large enough in the brochure to be effective. Investing in the

help of a graphic designer to put your brochure together will ensure a professional outcome that you would not be able to achieve by printing at home.

POSTCARDS

Postcards are an affordable promotional piece that can be self-mailed if they are a standard 4x6 inch card. While the front side is available for information, only one quarter of the backside can contain design and that must include the return address. The remaining three quarters of the back side must be left blank for the postal mailing label, bar code and stamp. If you will be mailing the card in an envelope or only using them for handouts, then both sides of the card can be utilized for design. Postcards are commonly used for sale/open house/field day reminders, promotion of a featured consignment to a sale, promotion of an AI sire, or an announcement such as a herd dispersal.

SALE CATALOGUES

For producers who host an annual sale, the sale catalogue is a tremendously important piece of their sale preparation. It is a large, time consuming undertaking that includes organizing

LIMOUSIN VOICE / DECEMBER 2019

a table nearby. Pin your business cards up on the bulletin boards of auction markets, farm supply stores, veterinary clinics, western stores, and any other businesses you feel cattle producers may frequent. Expand your scope outside of your local community, pinning your business cards up in establishments even if they are not in your local area.

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LIMOUSIN VOICE / DECEMBER 2019

58

Bull buyer looks over the offering at the Soderglen bull sale. Photo courtesy ShowChampions.

59 clipping and picturing of the lots, writing footnotes and a welcoming address, and gathering EPDs, pedigrees, performance and breeding data and other relevant information for the catalogue designer. You will be thankful to have a professional designer handle putting together your sale book. It is advisable to have your catalogue in the hands of your customers two to four weeks ahead of your sale. Book your help and service providers such as professional livestock photographers and catalogue designers early. Discuss your timeline with your catalogue designer. They will give you a deadline for material submission.

Clipping, picturing and videoing can take much longer than expected, especially if the weather is not on your side. Make sure you have many hands on deck for picturing and videoing day(s).

It greatly speeds up the processes and minimizes everyone’s stress (at least somewhat!). Have a couple ‘cattle-savvy’ helpers for moving the cattle, getting ears, and others getting the cattle

ready and moving the cattle in and out of the picture pen so the photographer is never waiting long for the next lot. You may also wish to include supporting photos such as sire, dam, full siblings or progeny of merit in your catalogue.

Once your lots are finalized, begin on footnotes. Footnotes can be written in sentence or point form or, for sales with a very large number of lots, you may choose to forgo footnotes on some or all lots. Good footnotes highlight an animal’s most interesting and marketable traits – be those phenotype, notable pedigree, or EPD and performance information that is exemplary. Be sure to include breeding information on females, such as AI or exposure dates and service sire, as well as if they are determined safe in calf. For minimal cost, breed associations can provide you or your catalogue designer with an Excel spreadsheet download of the three generation pedigree, performance and current EPD

LIMOUSIN VOICE / DECEMBER 2019

Online bidding at the Six Mile Female Sale at Canadian Western Agribition. Photo courtesy ShowChampions.

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information on each of your lots that can then be uploaded into your catalogue format, saving hours of manual work and possible errors. Once the catalogue design process is underway, avoid adding or removing lots unless absolutely necessary. This will likely incur you extra fees as changes such as this are time consuming and affect the entire layout of the catalogue.

LIMOUSIN VOICE / DECEMBER 2019

Discuss your wishes for your catalogue layout with your designer.

Economically speaking, put as many lots on one page as you can while maintaining readability. Usually no more than four lots with photos can be put on one page. Featured lots may be displayed on their own page if you have budget and room within the catalogue. Your cover will have your sale or operation name, date, time and location. It is ideal to also include this information on the back of your catalogue so it can be easily found regardless of which direction your catalogue is laying. Some operations include a map to the sale on the back of the catalogue, while others have this on one of the first inside pages. The first pages of catalogues may contain a welcome letter from the operation owners, schedule of events, contact information and sale day phone numbers, livestock insurance provider, and staff such as the auctioneer, ring service, and sales management and/ or consultants. If online viewing and bidding will be available, make that known in your catalogue. You may wish to explain EPDs or other data, make note of herd health and semen testing specifics and boarding and delivery terms, and it is standard to state that announcements on sale day will take precedence over what is printed in the catalogue. Include local hotels and travel information if you feel it is pertinent to your buyers.

Most breed associations have a standard set of sale terms and conditions that can be referenced in your catalogue or full terms and conditions can be printed. It can be helpful to look through catalogues of other operations you admire to spark ideas for your own catalogue. Keep in mind that catalogues are printed in four page increments. Your designer will work closely with you and may ask for family pictures or photos from around your operation, a thank you page for past buyers, or other fillers should there be extra pages that need content. The value of utilizing a professional to develop your catalogue, especially one who is well versed in the purebred livestock business, cannot be understated.

Your catalogue designer will provide you with a proof of your catalogue.

Be sure to look every detail over closely and have multiple other people look it over as well. Report your changes to your designer. Catalogues may take multiple proofs to get right. Considering the importance of this document and the expense of printing and mailing, you want to make sure you look it over with a fine tooth comb. Once the final approval is made, the catalogue can be uploaded to an online platform by your designer. You can then post the catalogue to your website, send an e-blast announcing the catalogue availability online, and share the link via social media. Your designer will likely have a preferred printer, or you may wish to shop around for quotes. When comparing printing companies make sure you are comparing apples to apples. Ask for quotes on the same quantity, page size, number of pages, paper weight and style, binding (saddle stitch, coil, etc.), colour of ink (full colour – which is typical, black and white or colour covers with black and white inside pages), pick up or delivery

The J. Yorga Farms display at the 2020 National Western.

Photo courtesy Mallory Blunier, North American Limousin Foundation Media.

Bull buyer looks over the offering at the Soderglen bull sale.

Photo courtesy ShowChampions.

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Maintaining a catalogue mailing list is essential. All past buyers should be on your mailing list unless there is a reason, such as them getting out of the cattle business, that would warrant removing them. Whenever you have a positive interaction with a potential customer, ask them if they would like to be added to your catalogue mailing list. Contact your breed association for a mailing list. Your Association may be able to provide you with separate lists for current breeder members and commercial buyers. Some Associations may be able to sort the commercial list by the last year a bull was purchased by the buyer so you can narrow down your list to perhaps only buyers who have purchased a bull of that breed in the past three years. If these lists are provided to you in a spreadsheet you will be able to sort them any way you please, such as by province, and eliminate those you do not desire to include on your mailing list. You can also find duplicate names and decide if you should eliminate them. It will take some effort to build and maintain a complete and organized mailing list, but it is well worth it. Most professional catalogue designers and sales management companies have a Canada Post postal indicia which eliminates the need for placing a stamp on the back of each catalogue. Canada Post delivery can vary from a day to over a week to some parts of rural Canada. Once your catalogue is in

the mail you can breath at least a small sigh of relief and appreciate all of the hard work that has culminated in the pages of this document.

print material will always have its place in the

From relatively inexpensive direct mail pieces to the large investment of time and money that goes into the production of a sale catalogue,

of advertising methods and options, as well as

promotion of purebred livestock. In part 4 of our six-part series we will discuss the multitude how to build a better print advertisement to stand out from the rest.

MARKETING PARTNERS DIRECTORY PHOTOGRAPHY & VIDEOGRAPHY GOLDEN THREAD LIVESTOCK IMAGES

1.306.681.5340 sarah@goldenthread.ca www.goldenthread.ca

SHOWCHAMPIONS INC.

1.866.844.2295 info@showchampions.com www.showchampions.com

Team members located in Ontario, Saskatchewan & Alberta Sarah Buchanan

Premium Livestock Photography Allan Browarny

GRAPHIC DESIGN & PHOTOGRAPHY HIGHPOINT DESIGN

Cremona, AB Alana Williams

1.604.309.2897 alana@designbyhighpoint.com www.designbyhighpoint.com

GRAPHIC DESIGN 14 WEST CREATIONS

1.306.948.8044 14westcreations@gmail.com

ADFARM

1.403.410.7600 ben.graham@adfarmonline.com www.adfarmonline.com

CONNIE BABLITZ GRAPHIC DESIGN

1.780.674.0965 hello@conniebablitz.com www.conniebablitz.com

Saskatoon, SK Tiffany Peters

Calgary, Guelph, Fargo, Kansas City Ben Graham

Cherhill, AB Connie Bablitz

GRAPHIC DESIGN & VIDEOGRAPHY COLE'S AG COMMUNICATIONS

Calgary, AB Cole Christensen

1.403.589.3529 cole@colescomms.com www.colesag.com

SALES MANAGEMENT BOHRSON MARKETING SERVICES LTD.

Olds, AB Scott & Rebecca Bohrson

1.403.370.3010 bohrsonmarketing@gmail.com www.bohrson.com

LIMOUSIN VOICE / DECEMBER 2019

and ask the turnaround time. You may wish to get quotes on a few different quantities as the price per unit typically goes down as the quantity increases. It is better to have more catalogues on hand than to run out and printing a small number of extras at a later date will be expensive so ensure you order a quantity that covers your entire mailing list, presume no one will bring their catalogue to sale day, and get some extras for additional catalogue requests, taking to shows/events, etc. It is ideal to book in with your printer ahead of time – your catalogue designer may well take care of this, discuss printing with him/her when you begin working together.

NEWS BRITISH COLUMBIA Greetings and Happy New Year from the Pacific side of the Rockies. Limousin happenings have been relatively quiet in BC, but breeders are gearing up for a busy spring! The Peace Country Beef Congress was held in Dawson Creek, BC January 10-11, 2020. They too were hit by the cold snap that froze the majority of Western Canada, so consequently numbers were down a bit. A few brave souls ventured out and Limousin had a nice representation thanks to Nor-Alta Limousin.

SUBMITTED BY

Erin Kishkan

1

There are two Limousin bull sales on calendar for BC this year. The Continental Connection will be hosting their second sale on April 3, 2020 at the farm at Pinnacle View Limousin, featuring 30+ Limousin and Simmental yearling and two year old bulls.

The long-standing Peace Country Limousin breeders will be hosting their 31st Annual Bull sale on April 4, 2020 at VJV Auctions in Dawson Creek, BC. Watch your social media feeds for more information on these two great offerings.

We hope everyone has a prosperous New Year and a great calving season!

1.The 2019 Continental Connection Bull Sale. Photo courtesy of Highpoint Design.

Linking... Clients on both sides of the border.

LIMOUSIN VOICE / DECEMBER 2019

Contact MC Marketing Management for all of your herd bull and female needs.

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Your Trusted Livestock Brokerage Firm Visit www.mcmarketingmanagement for a complete list of sales we will be attending this spring.

KILEY McKINNA 648 West Sawgrass Trail • Dakota Dunes, SD 57049 402-350-3447 • mcmarketingsales@aol.com • www.mcmarketingmanagement.com

NEWS ALBERTA Greetings, and best wishes for a happy and prosperous new year on behalf of the ALA. At publication, many of the Alberta members will be well into calving season. I hope that it is a safe, mild, and storm-free season for all of us, however unlikely that might be!

In my previous report, I was overjoyed to announce the success of ALA member breeder Greenwood Limousin and Angus with their Farmfair Supreme Champion, Greenwood Electric Impact 707E ET. This month, I must further sing the praises of the Payne family, as that same bull was also crowned Supreme Champion over all breeds at the 2019 edition of Canadian Western Agribition! A very warm congratulations to Scott and Jackie Payne and sons, Jayden and Jaxon, along with all the crew they travel with.

As the days stretch ever-so-slightly longer, the thoughts of purebred and commercial cattlemen inevitably turn to the annual bull sale run. This year, we have several members holding independent bull sales across the province, and a few in consignment sales outside the provincial borders.

When you are shopping for a new herd sire or looking for replacements in your bull battery, please consider the excellent, progressive Limousin genetics available from ALA members.

SALES

February 17 March 7 March 10 March 12 March 13 March 16 March 21

March 21 April 3

Stewart Limousin & 777 Cattle, Stettler Hillview Farms, Morinville de Jager Limousin & Andrew Ranches, Brooks Excel Ranches, Westlock Richmond Ranch, Rumsey Diamond C Ranch, Ponoka Venture Livestock Enterprises (Fully Loaded Bull Sale), Cookstown, ON Highland Stock Farms, Bragg Creek Pinnacle View Limousin (Continental Connection Bull Sale), Quesnel, BC

SUBMITTED BY

Cameron Olson

April 4

Nor-Alta Limousin (Peace Country Limousin Breeders Bull Sale), Dawson Creek, BC

SALE CREDITS

Again, this year, the ALA will be offering three $1000 sale credits. To enter the draw, purchase any registered Limousin animal from an ALA member. Sale credits for animals purchased in 2020 will be awarded in early 2021 and can be redeemed by purchasing a Limousin animal from any ALA member in 2021.

ANNOUNCEMENTS

ALA members Tim and Lois Andrew of Andrew Ranches represented the ALA at the Medicine Hat Pen Show in early December. They served Limousin beef to more than 600 people at the steak challenge with the help of John and Kayla Stewart. Feedback was positive and several people asked to be added to bull sale catalogue mailing lists. Short Grass Limousin of Swift Current, SK had bulls on display. The ALA encourages all members to participate in interbreed competitions and showcase the muscle and docility of the Limousin breed to commercial cattle producers throughout the province.

The ALA Field Day will be held Saturday, June 20, 2020 near Carmangay, AB at the new home of de Jager Limousin. The ALA board will now be turning our sights on this event, and we hope that you will be able to join us down south for a feedlot tour, the AGM, and dinner! Watch the website, albertalimousin.com, for more information and stay tuned on Facebook!

Spring is a hectic time of year. Please remember to slow down, breathe deep, and take a break regularly. I wish everyone a safe calving, successful planting, and excellent bull sale season!

2

1.Greenwood Electric Impact 707E ET as the Supreme Champion Bull at Agribition.

2. Tim & Lois Andrew serving Limousin beef at the Medicine Hat Beef Pen Show.

LIMOUSIN VOICE / DECEMBER 2019

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NEWS SASKATCHEWAN

SUBMITTED BY

Carey Hirschfeld

Greetings from Saskatchewan! Happy New Year to all! Thankfully we put 2019 to rest and I am sure I speak for many when I say it’s wonderful to start 2020!

Calving time has begun. This is one of the favourite times of the year for many where the grand ideas for crossing genetics arrive with the birth of those newborn calves. Seeing those babies never gets old! Keeping in contact with your local vet and livestock feed specialist will help us as producers keep our herds healthy and those calves packing on the pounds. Keep in mind that we as beef producers are each other’s’ best advocates, so if you find information that can help another person better their herd health program, information to help the average person learn about where their beef comes from – share it! Share the link, share the article, spread the word!

Now is the time to look at your herd sires and to make sure you are ready for the next breeding season. Breeders across the province are happy to help producers find the bull that would work best for their breeding program. Keep an eye on the SLA Facebook page for upcoming sales. The CLA website also has a listing of upcoming sales, as well as tools through Digital Beef to help you find the sire with the right EPD’s. A reminder to breeders to remember to transfer those registrations to new bull buyers and to share a copy of semen checks.

Happy trails everyone!

34TH ANNUAL

FLEURY TOM BOY 64C SONS SELL!

LIMOUSIN SALE MARCH 27, 2020 • SASKATOON, SK

LIMOUSIN VOICE / DECEMBER 2019

RED AND BLACK POLLED 2-YEAR-OLD LIMOUSIN AND LIMFLEX BULLS

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EASY FLESHING BULLS THAT CAN GO OUT AND DO THE JOB OF SIRING OFFSPRING THE PUREBRED AND COMMERCIAL OPERATIONS DESIRE!

STONEYVIEW FARM BOB TURNER LOCKWOOD, SK 306 621 3595

DALE TURNER SASKATOON, SK 306 371 4101

NORDAL BLACKSMITH SONS SELL!

NEWS MANITOBA

SUBMITTED BY

Travis Hunter

1

2

1. MLA Board of Directors. 2. MLA Juniors 3. MLA President Travis Hunter with MLA Ambassador Award recipients Angus and Jules Smyth

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Greetings from the Manitoba Limousin Association.

We held our Annual General Meeting on January 4th in Brandon.

Breeders were present from across the province to plan for the upcoming year. There was good interest from breeders to join the board and we were able to fill the board back up 12 directors.

The Association discussed the provincial News & Views and will be publishing four issues again this year. We also budgeted to sponsor 4-H members that exhibit a Limousin animal as their project again for 2020.

The Manitoba Limousin Association presented our Ambassador Award for 2020 at the meeting as well. This year Angus and Jules Smyth were the recipients. Congratulations to these young, progressive breeders.

The Manitoba Junior Limousin Association, held their re-organizational meeting as well. They have 10 members at present and are looking for more, if you know of someone interested. They are gearing up for several events this summer.

MANITOBA LIMOUSIN BOARD OF DIRECTORS President: Travis Hunter ♦ Vice-President: Art Rodgers ♦ Secretary: Jay-Dean Smyth ♦ Treasurer: Bill Campbell ♦ Directors: Larrissa Stewart, Peter McConnell, Sherry Daniel, Amanda Seward, Kyle Wright, Bob Davey, Tim Davey, Trevor Atchison

LIMOUSIN VOICE / DECEMBER 2019

There is a small group of Limousin bulls at the Manitoba Bull Test Station – check them out on their website! Manitoba breeders have top quality bulls available privately, please check them out online or in the MLA News & Views.

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LIMOUSIN VOICE / DECEMBER 2019

NEWS/NOUVELLES DU QUÉBEC

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SUBMITTED BY / SOUMIS PAR

Diane Joly

ASSOCIATION’S GENERAL ANNUAL MEETING

ASSEMBLÉE ANNUELLE DE L'ASSOCIATION

The Quebec Limousin Association wishes to invite all members to attend the 2020 General Annual meeting, which will be held on Sunday, April 26, 2020. The meeting will begin at 1:00 PM at the Rôtisserie St-Hubert, 125 boulevard St-Joseph in Drummondville, Quebec. We are looking forward in seeing you all there, as this will give you the opportunity in expressing your needs and expectations towards YOUR Association. We are thanking you in advance for your presence and your involvement.

L'Association invite tous ses membres à venir assister à son assemblée générale annuelle en avril prochain, soit le dimanche 26 avril 2020.

Cette réunion se tiendra au restaurant Rôtisserie St-Hubert situé au 125 boulevard St-Joseph à Drummondville à 13h00. Nous vous attendons en grand nombre car c'est l'occasion de vous exprimer sur vos besoins et vos attentes envers VOTRE association. Nous vous remercions à l'avance de votre participation et implication.

ST-MARTIN GENETIC TEST STATION IN LA BEAUCE REGION LIMOUSIN BULL SALE

VENTE DE TAUREAUX LIMOUSIN STATION GÉNÉTIQUE DE LA BEAUCE (ST-MARTIN)

For its 23rd consecutive year, the St-Martin genetic test station will stand up to your expectation. As usual, the buyers will be very pleased with the quality of the bulls to be offered for sale on Saturday, February 22, 2020. Complete performance information on these bulls can be found at the following : www.agrireseau.net/bovinsboucherie/Centres d'élevage bovin (CEB) - multisources (stations)

Pour sa vingt-troisième année d'opération, la Station génétique de la Beauce (St-Martin) sera fidèle à sa réputation. En effet, elle ne décevra pas les acheteurs en leur offrant lors de son encan du samedi, 22 février 2020 des taureaux répondant à leurs attentes. Toutes les informations concernant les performances de ces taureaux se retrouvent à l'adresse internet suivante: www.agrireseau.net/bovinsboucherie, Centres d'élevage bovin (CEB) - multisources (stations).

Please make note that it will be possible again this year to make your purchase on-line via: www.liveauctions.tv

À noter qu'il vous sera possible de faire vos achats en direct par internet sur www.liveauctions.tv.

The Association is thanking all Quebec Limousin breeders who have again tested their high quality and performing bulls to be sold on February 22, 2020. We also wish to sincerely thank all bull buyers who will be selecting a genetic tested bull. That is truly a proof of their commitment towards beef cattle genetic improvement and their dedication to improving the performance of their beef cattle operation.

L'Association tient à remercier tous les producteurs de taureaux qui ont inscrit des animaux dans la vente et souligne leur souci de présenter des sujets toujours plus performants et de grande qualité. Un gros merci également aux acheteurs qui continuent de se procurer des taureaux de station, démontrant ainsi leur intérêt pour l'amélioration de la génétique en augmentant par le fait même la performance de leur troupeau.

NEWS THE MARITIMES 1

SUBMITTED BY

Carolyn Cooper

The Maritime Junior Association would like to thank one of its members, Cameron Lowe, who recently donated a portion of the proceeds from the sale of his Market Goat project at the 4-H Provincial show to the MJLA! Upcoming sales in the Maritimes are the Nappan Bull Sale on April 4th, with seven Limousin bulls on offer, as well as the “Thickness Sells” Bull and Heifer Sale at Balamore Farm Ltd., on March 21st, with 16 Limousin bulls for sale.

In the next few months, we will be featuring some of our dedicated Maritime Limousin breeders. We thought it appropriate to start with the President of the Maritime Limousin Association and his family.

MEET THE SIDDALL FAMILY

John Calvin Siddall is the President of the Maritime Limousin Association, and owner of Top of the Hill Farm. Both of his parents (Sharon and Calvin) grew up around cattle and passed this love of agriculture on to all of their children, as well as their passion for fostering this interest in young people, including the next generation of Siddalls.

John Calvin shows Limousin cattle at various shows throughout the Maritimes, and most recently exhibited at the Royal Agricultural Winter Fair in the Open Show for the first time this past November. He has great enthusiasm for the Limousin breed and has made many valuable contributions to the promotion of Limousin cattle in the Maritimes.

1. John Calvin Siddal makes a presentation at the 2018 CJLA Impact Show. Photo by Jill Renton.

LIMOUSIN VOICE / DECEMBER 2019

John Calvin, along with his three siblings (Paul, David and Crystal), were involved in the 4-H beef program until they aged out at 21 years old, and all four made it to the Royal Agricultural Winter Fair with their 4-H yearling heifers that were born and raised on their farm. Three of these heifers were Limousin or Limousin influenced. His mother Sharon has been a 4-H leader for 40 years and John Calvin is following in her footsteps with 11 years in as a 4-H leader. The Siddalls have organized many events and activities for 4-H beef members over the years, including judging clinics, clipping and fitting demonstrations, and tours. The Siddalls have also been very generous with their time and knowledge with the Maritime Junior Limousin Association and their annual show.

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LIMOUSIN VOICE / DECEMBER 2019

CANFAX

MARKET REPORT

WRITTEN BY

Brian Perillat

Manager/Senior Analyst, Canfax

COW/CALF RETURNS

LIMOUSIN VOICE / DECEMBER 2019

Source: CanFax Research

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Canadian calf prices held up relatively well through 2019 despite the uncertainty regarding weather, and volatility in feed grain costs and basis levels. A lack of profitability at the feedlot sector also subdued calf prices somewhat as the year progressed. For cow-calf producers, production costs for the 2019 calf crop were estimated about 6% higher than 2018, mostly driven off the higher feed costs through the 2018/19 winter. In addition to the higher costs, calf prices this fall were also slightly lower than last year, with prices down about three percent year over year. This scenario obviously resulted in lower margins for cow-calf producers with margins falling from about $245/cow last year to $165/cow this year. This is $80/cow lower than last year, but equates to a significant 32% drop in profit margin. It is important to note these margins are based off a relatively static model from a production stand point, and doesn’t’ adjust for different days on feed due to grazing conditions or other productivity factors. These are also cash margins. Some producers were able to collect price insurance, which could have more than offset the drop in calf prices this fall. It is always important for cow-calf producers to know their own costs relative to the final prices/revenues they received for their calves.

Cow-calf margins this year were the second lowest out of the last six years, and are right in line with the margins seen in 2012, and 2013. Although margins on a $/cow basis are similar to before the big run up in prices, higher land and breeding stock values would mean the actual return on investment on these operations this year would likely be below 2012 and 2013, and continues to limit enthusiasm for expansion in the cow herd.

The feedlot sector has struggled with margins all year. On a cash to cash basis, feedlots lost money on virtually all cattle types through 2019.

Even if you consider risk management, the profit margins would have been limited for the cattle that were protected. Looking even further back, feedlots have generally been on a losing streak since the middle of 2018. While loses were more moderate at the start of 2019, losses escalated into the fall. Although feeding margins have been generally bleak, there is some light at the end of the tunnel. Given the recent surge in fed prices over the last couple of months feedlots may have some positive closeouts on the fed cattle they are currently marketing.

Feedlots on average lost about $100 to $150 per head through 2019. This is worse than last year’s slight losses of about $35/head, and significantly off from the large profits seen in 2017 in the $175 - $250/head range.

Feedlot profitability tends to be much more volatile than cow-calf producer margins, but over the last 6 years margins have averaged about $35/head.

The ongoing losses at the feeding sector resulted in the feedlots being more disciplined on their calf and feeder purchases last fall, and are heading into 2020 with break-evens lower than a year ago. Some feedlots have already locked in profits on their current inventory, which is a more positive start for 2020. A positive year for feedlot margins in 2020 is no guarantee, but a profitable year for feedlots would be supportive to calf and feeder prices in 2020.

ANNUAL FEEDLOT PROFITABILITY

Source: CanFax Research

Profitability is the goal for any investment decision, but producers certainly know the returns can be volatile. Taking advantage of risk management programs, such as the price insurance program, hedging, and/or contracting can take some of the volatility of the markets, and profit margins. Looking further into the 2020 cattle market, the key factors generally remain the same as any other year, but they tend to change in terms of what is in the spotlight at any given time.

ɐ The Canadian dollar is a big driver of Canadian cattle prices, but over the last three years or so the dollar has stayed in a relatively flat range. The Canadian dollar has recently moved higher; to the highest point since fall 2018 with uncertainty in the middle east and in regard to the US dollar. The dollar could be a bigger risk if it continues to rise. ɐ Meat trade remains critical for the North American red meat markets, as production is expected to be record large in 2020. ɐ Live cattle trade is also critical as Canada is a net exporter of cattle. The lack of expansion in the Canadian cow herd has resulted in significantly more feeder cattle being imported into Canada for finishing, and it is worth following if this trend continues. ɐ It was a very profitable year for cattle packers in 2019. As cattle herd expansion in North America is starting to come to an end, the potential for cattle producers to get a bigger piece of the beef pie would also add to overall profitability to primary producers. ɐ Feed costs, basis levels, and demand can also be volatile and take the market spot light at any time depending on market and production factors.

CONSIGNING TWO-YEAR OLD BULLS TO THE de JAGER LIMOUSIN & GUESTS

On our annual feeder calf buying tour we made our regular stop at Andrew Ranches. There we found a set of upcoming herdsires with the structure, hair and muscle that will sire the type of Limousin steers that we need to be profitable.”

BULL SALE TUESDAY, MARCH 10, 2020 AT BOW SLOPE SHIPPING AT 2PM, BROOKS, AB

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ANDREW RANCHES Tim & Lois 403.779.2273 tlandrew@netago.ca @AndrewRanches ANDREW RANCHING Greg & Linnea 403.377.2572 glandrew@eidnet.org

YOUNGSTOWN, AB

LIMOUSIN VOICE / DECEMBER 2019

They sell along with many brothers!

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CANADIAN CATTLEMEN'S ASSOCIATION

PRESIDENT'S REPORT

Look around at any industry meeting and there is a common theme among the participants: their age. Encouraging young people to pursue careers in the beef industry has been a priority for quite some time, yet it is still a challenge we face. Access to financing and affordable land to run profitable operations, lack of clear succession planning, and limited mentorship opportunities are all barriers that youth face in pursuing a career in beef production. Many of these issues are targeted in the new National Beef Strategy, however this is not a new challenge. In 2010, the Canadian Cattlemen’s Association (CCA) introduced the Cattlemen’s Young Leaders (CYL) program as one way to help provide tools for youth in the beef industry to succeed and through this initiative, many have done just that.

LIMOUSIN VOICE / DECEMBER 2019

CYL is the flagship mentorship program of the CCA designed to develop future leaders in Canada’s beef industry. Each year, beef enthusiasts between the ages of 18 to 35 are given the opportunity to apply to the program and 24 semi-finalists are selected. The online application process opens in January and the deadline for eligible candidates to apply is in

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WRITTEN BY

David Haywood-Farmer President, CCA

late March. Semi-finalists are invited to attend round table discussions at the Canadian Beef Industry Conference where 16 final candidates are selected. As of 2019, over 100 people have graduated from the program.

Once selected the candidates are matched with a hand-selected expert in the mentee’s specific field of interest. Topics of interest can range from sustainable ranching to risk management, policy development research, and more. Once candidates are matched with their respective mentors the mentor/mentee journey begins. With the creation of an initial roadmap, the mentor and candidate set out the goals they wish to achieve during their time in the program. Candidates are given a yearly budget of $2,000 to fund their participation in numerous industry events and conventions, as well as travel to meet with their mentors if necessary.

Through attendance of industry events, meetings with their mentors, and the completion of the Beef Advocacy Canada program, the candidates build upon their knowledge-base and become highly capable individuals to represent and lead the beef industry into the future. The

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program benefits both parties involved by exposing a young person to elements of a potential career choice, and at the same time, being an extremely rewarding experience for the mentor.

The CYL program highlights the best and brightest of the industry, so it is no wonder that many have gone on to pursue successful careers not just in primary production, but as staff and elected officials in various industry organizations, including CCA. Stacey Domolewski, 2014 CYL graduate, is now the Science and Innovation Coordinator for the Beef Cattle Research Council (BCRC), while another graduate from that year, Ellen Crane, works as BCRC’s Extension Coordinator.

On the provincial level, 2016 graduate Jesse Williams is an Alberta Beef Producers delegate in Zone 4, 2014 graduate Jaclyn Horenberg and 2015 graduate Bethany Storey both work for Beef Farmers of Ontario and 2018 graduate Amy Higgins works for the Maritime Beef Council. In fact, it is a recent CYL graduate now helping new CYL’s get the most out of their mentorship experience. At the beginning of January, we welcomed Jessica Giles, who participated in the 2018 CYL program, as the new Youth Leadership Coordinator here at CCA. Jessica comes from a mixed grain and cattle operation near High River, Alberta and was mentored by Agriculture and Rodeo Reporter and Broadcaster from Red Deer, Alberta, Dianne Finstad. Focusing on

P.O. Box 279 Cando, Saskatchewan S0K 0V0 home (306) 937.7553 cell (306) 441.3723 bchirsch@hotmail.com

writing, public speaking, and networking opportunities; Dianne was able to expand Jessica’s network in agriculture communications, as well as equipping her with skills to tell the story of Canada’s beef industry through her previous role as an agriculture journalist. The travel budget for participants also allowed Jessica to take in events like the Alberta Farm Writers Tour and the CCA Annual General Meeting in Ottawa.

After what she describes as a memorable year of growth, Jessica is looking forward to helping like-minded young people excel through the mentorship program and advance their chosen path in the beef industry. We are fortunate to see these talented young people flourish in industry leadership roles.

Funding for the CYL program is made available through its Foundation Partners: Cargill, MNP and McDonald’s Canada. The program also receives support from Gold Sponsors Farm Credit Canada and New Holland and program sponsorship from the Alberta Cattle Feeders’ Association. We at CCA and the program participants are extremely grateful for the support received by these generous partners.

The application for the 2020 CYL program year is now open at www. cattlemensyoungleaders.com and closes April 1. I highly encourage any young readers interested in advancing their beef industry careers to apply and wish all the applicants the best of luck.

LIMOUSIN VOICE / DECEMBER 2019

View photos and videos on our Facebook page

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LIMOUSIN VOICE / DECEMBER 2019

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Thank you

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HERD HEALTH

TRICKS TO GRAFTING A CALF WRITTEN BY

Dr. Roy Lewis DVM

LIMOUSIN VOICE / DECEMBER 2019

Since the beginning of time, a common procedure in spring calving is cross-grafting calves onto surrogate mothers. It used to be calves were bought from dairies, but in doing so, you do run the risk of exposing your herd to infectious organisms such as scours. With a lot of the exotic breeds twinning can reach the 5 to 8% range with many cows twinning year after year. This leaves an ideal opportunity to take one twin (provided both were born alive) and get it sucking on a foster mom. The cow is thus productive and most beef cows only have enough milk for one growthy calf anyways.

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The ideal time to graft is right at birth if the cow has not had the chance to lick her dead calf. Most producers will have the twins close at hand so one can immediately be put in with its new mother. It’s easiest to rub the afterbirth or fetal fluid of the cow all over the calf to change the scent and leave a large amount draped over the calf. This will usually fool even the wisest of cows. Heifers are generally easier to fool than the wise multiparous cow. Placing the pair together in a small pen is helpful but do watch for the telltale signs of bunting or kicking indicating that the match is not going well.

One of the most common causes of death for young calves on large

ranches is abandonment especially if many are calving in a small area.

It is easy for young heifers to get mixed up as to which calf is theirs.

Often mothers do not accept one twin as well so if you need to keep them together, keep them in a small area. Once turned out it is likely to be abandoned. Fortunately, twins do get very inventive at stealing from other cows. They usually suck from behind while the cow’s own calf is nursing.

In cows that are hyper, or with young heifers, mothering can even be a problem on their own calf. This is where a few handfuls of grain placed over the calf ’s back or the use of a commercial product “CALF CLAIM” can be helpful. Some producers use a perfume like product over the calf and up and around the cow’s nose to trick their scent.

I have seen hobbles used for several days to allow the grafted calf to suckle a hyper cow.

If older calves die and grafting is desired the situation becomes more difficult. It is best then to skin the dead calf and tie the hide over the new calf. This extra effort in skinning usually makes the grafting procedure go smoothly. Take the largest piece of hide over the midsection of the calf. It is not necessary to skin out the legs and

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Often producers will keep over a few cows, which are really culls but were pregnant when examined. Especially if these cows were bred early the opportunity may present itself to steal their calf and graft it on to a younger more productive cow, which has lost her calf. With twins, graft off the calf the mother is not accepting as well or if this appears equal select the free-martin heifer in the case of mixed twins.

If your success twinning is getting way ahead of you several options are available. Bottle feeding until the opportunity arises, selling or leasing the calf to a neighbour, and having high producing nurse cows around will all benefit you. Make sure both calves have had adequate colostrum as twins not receiving adequate colostrum could be the start of infectious things such as scours. The nurse cows usually need some dairy blood in them and they can often raise three or four calves quite easily. These cows will usually let anything suck so grafting multiple calves onto the same cow is not a problem. If possible, it is nice to have

them calving early with their own calf so they are heavily producing when you need them. Some producers will purchase three teaters or slow milkers from a dairy for this purpose. A caution here though is to make absolutely sure the management of the dairy fits in close to what you are doing and get the cows early before calving is initiated.

Isolate the cow and her calves for two to three weeks to minimize the spread of any disease. Talk to your veterinarian if there is anything he/ she would recommend testing for before bringing a dairy animal onto your premise such as Johne’s disease or bovine leukosis.

If purchasing a calf for grafting the same precautions apply. Make sure the management of the operation is similar to yours. Beef calves will bring you a higher return the next fall. Be absolutely sure to isolate the pair for at least two weeks and ensure that the calf you purchase received colostrum when it was first born. The last thing you want to do is introduce scours into your herd with a calf purchase. If at all possible, try not to purchase calves off farm if you can possibly avoid it. Others may keep a cow milking in the hopes an extra twin will come along. All of these strategies allow utilizing twins and making productive cows out of ones destined to be culled.

LIMOUSIN VOICE / DECEMBER 2019

neck. After a few days the smell will become great, the hide will fall off, and generally the grafting will be successful. Older calves can even be hog-tied for a short while. Their struggling and bawling will attract the cow and may initiate bonding.

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BODY CONDITION

SCORING

LIMOUSIN VOICE / DECEMBER 2019

As the new year starts up and calving is getting under way at many operations, it is important to remember what is going on out in the cow herd. On the typical farm we may be a bit late for this article but for some of the spring calving herds we may be just in time. Many cows out there that haven’t calved are either in the last trimester or getting there. In the last trimester many nutritional factors can set up how we are going to view the next stage. In my experience calving is either a great time of year or riddled with issues. It doesn’t have to be this way if we manage the cow herd.

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In the last trimester it is noted that 95% of the fetal growth happens at this point. Usually what is happening at this point in the year we are typically trying to use up feed stuffs that won’t keep through the spring and summer to follow. These feeds are typically lower in both protein and digestible nutrients or have some form of spoilage in them. At the same time the weather is getting to be harder on the cattle and means they need to now burn more energy to maintain their core temperature.

This is where cows will begin to lose body condition and become thin.

When trying to set up for a positive calving season, striving for a good body condition ahead of time can have a major impact on the calf crop.

Keeping cows in a Body Condition Score (BCS) of 2.5-3 out of 5, is where we will find our best success. If the cow is below this level, we will find calf health will be reduced due to lower quality colostrum. Also, birth weights could be lowered from what they ought to be. From what I have seen low birth weights can be as bad as heavy birth weights. If a calf is too small at birth, particularly in the cooler months, it can lose body heat quickly and leads to a fight that could be avoided. These low birth weights can lead to the calf not having the reserves to fight off an infection or deal with external temperatures.

One of the more difficult tasks is being able to properly identify what an ideal BCS is. Ideal condition is not a brisket full of fat. Ideal condition

WRITTEN BY

Jason Hurst

Beef Feed Technical Sales Masterfeeds, an Alltech Company

can be difficult to assess with winter coats, but now is a good time to look the herd over. When looking at the cows it is a good idea to get a general idea first of where the group is on a whole and then go from there. If we noticed some trends in cattle, older cows that are thin or heifers gearing up for the second calving, we could look at managing them differently. It is best to get your hands on the cattle, but if you can’t, some of the visual cues to look for are as follows. Look at the tail head of the animal, this area is typically where an animal will deposit fat reserves. As mentioned before the brisket of an animal is another reserve. That said, when it becomes noticeable like that we are getting into the obese side of the spectrum. Fat cover over the ribs is another spot to pay attention to.

When looking to manage BCS it is best to manage the cattle to never get too far one way or the other. Ideal condition for calving is 2.5-3, and that is when the cow may still have her ribs noticeable but not to the point that the spine is noticeable. Her muscle should be expressed but not soft when you push on it. If she is getting to the point that we can no longer see any bones, she is getting too fat. One of the issues that arise if a cow gets over conditioned, is milk production tends to be reduced, this is likely due to the maintenance cost of the fat taking energy away from milk production and this leads to poorer doing calves even out of what look to be good cows. Also, with over conditioned cows there is the issue that we may have spent too many resources getting her there when we could have used them elsewhere. Once cows are in the 2.5-3 range, calf health is higher, and the bred back period time is shortened up, moving them to ideal calving intervals.

Overall, at this time of year managing the cow herd is an important task.

Keeping cows shaped up is a crucial component to a successful calving season. For more information on body condition scoring feel free to contact your local Masterfeeds representative.

We are proud to offer these bulls and more out of our hard-working and functional cowherd in our

Feb. 17, 2020 bull sale

LOT 5

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LOT 7

CALVING EASE

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PERFORMANCE

LOT 17

PERFORMANCE

LOT 38

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Stan & Pat

COCHRANE STOCK FARMS 82

204.855.2214 204.729.1772 Kyle & Erin 204.855.2633 204.724.0892 Darby & Kelly 204.855.2191 204.573.6529 RR#1 Alexander MB R0K 0A0 Fax 204.855.2472 Email csf@westman.wave.ca www.cochranestockfarms.com

Specializing in Polled Fullbloods and Purebreds P.O. Box 3, St. Lazare, MB R0M 1Y0 HOME PHONE 204.901.2353 CELL 780.719.3894 EMAIL lionelfouillard@yahoo.ca

Limousin Lionel & Sharon, Brody Fouillard

Dauphin, Manitoba • gghock@goinet.ca Brad Hockridge 204-648-6333

Poplarview STOCK FARM

Lloyd & Joan Atchison H 204-854-2947 Trevor & Melisssa Atchison H 204-854-2510 C 204-522-5542

MANITOBA

Hockridge Farms

RR#1 Pipestone MB R0M 1T0 poplarviewfarm@gmail.com

triple Your Source

for

r* limouSin

*

QualitY GeneticS

Since

ONTARIO

MANITOBA

Glen Hockridge 204-648-5222 204-638-8554

1982

Art & Maria Rodgers Box 156 MacGregor, MB R0H 0R0 Home: 204-685-2628 Art Cell: 204-856-3440 email: triplerlimo@yahoo.ca We’re located west of MacGregor 69026 Rd 62W

R.R.#4 GLENCOE, ONTARIO N0L 1M0

Ron & Rita Gardiner Phone 519.287.3147 Fax 519.287.3697 Email gardinerlimousin@hotmail.com

Haystack Acres Purebred Limousin Cattle – Bulls & Heifers for Sale

John & Michelle McLean Res 519.738.0453 haystacklimousin@yahoo.ca

3114 Walker Road RR#2 Harrow, Ontario N0R 1G0 83

ONTARIO

BREEDING FOR QUALITY & PERFORMANCE

Garry & Sheila Smart

519-538-4877 Cell 519-372-7459 Email smartlimo@bmts.com 137606 Grey Road 12 R.R.#2 Meaford, ON N4L 1W6 Ph/Fax

Jeff & Denise Byers Blackstock, Ontario 905-431-1041 info@murrayhillfarm.ca follow us on

PUREBRED LIMOUSIN CATTLE

Industry accepted for over 40 years

www.smartlimousin.com

SUBSCRIBE FARM NAME

COUNTRY

NAME

POSTAL CODE

ADDRESS

PHONE

CITY

EMAIL

Check one of the following Q Canada $30.00 (tax included) Q United States $50.00 (tax included) Q International $50.00 USD (tax included)

CREDIT CARD PAYMENT Card Number Expiry Date

OR cheque payment – please make cheques payable to the Canadian Limousin Association

Q I would like to advertise in your next issue. Please contact me.

84

Please complete and return to the Canadian Limousin Association via mail, fax or email: Canadian Limousin Association #13, 4101-19 Street NE Calgary, Alberta T2E 7C4 Phone: 403-253-7309 Fax: 403-253-1704 E-mail: limousin@limousin.com

SERVICE MEMBERS

ONTARIO

SERVICES

www.bova-tech.com

In-Clinic & On Farm Services Embryo Collection, Freezing & Transplants

PO Box 80142

Donor Care Facility

T4B 2V8

Recipient Programs

Tel: 403-332-1567 Fax: 403-980-3498 Email: info@bova-tech.com

Export Certified

Airdrie, AB

International Marketing

Alberta – Saskatchewan – Manitoba

Embryo Transfer Services IVF Certified for Exportable Embryo Production Export Qualified Semen Collection & Bull Stud Owner’s Use Semen Embryo & Semen Storage & Distribution 587.887.1934 embryos@bowvalleygenetics.com www.bowvalleygenetics.com 85

CALENDAR COMING EVENTS ADVERTISERS, WANT TO ADD YOUR EVENTS TO THIS CALENDAR?

Email them to publisher@limousinvoice.net

FEBRUARY 15 CROSSROADS BEEF EXPO

21 FULLY LOADED BULL SALE

15 ST-MARTIN TEST STATION BULL SALE

26 ANCHOR B LIMOUSIN & ANCHORAGE FARMS BULL SALE

Crossroads Centre, Oyen, Alberta Saint-Martin de Beauce, Quebec

17 STEWART LIMOUSIN BULL SALE at the farm, SE of Stettler, Alberta

22 QUEBEC SELECT BULL SALE

Danville Auction Mart, Danville, Quebec

24 J. YORGA FARMS PRODUCTION SALE at the Ranch, Flintoft, Saskatchewan

MARCH 1-2 PRIDE OF THE PRAIRIES BULL SHOW & SALE

Lloydminster Agricultural Exhibition Association, Lloydminster, Saskatchewan

07 HILLVIEW FARMS BULL & FEMALE SALE at the Ranch, Morinville, Alberta

10 DEJAGER & GUESTS LIMOUSIN BULL SALE Bow Slope Shipping Association, Brooks, Alberta

13 RICHMOND RANCH BULL & FEMALE SALE

LIMOUSIN VOICE / DECEMBER 2019

at the Ranch, Rumsey, Alberta

86

MARCH

16 DIAMOND C RANCH LIMOUSIN BULL SALE at the Ranch, Ponoka, Alberta

16 NORTHWEST BULL SALE North Battleford, Saskatchewan

19 BAR 3R LIMOUSIN BULL SALE Crossroads Centre, Oyen, Alberta

21 HIGHLAND STOCK FARMS BULL SALE at the Ranch, Bragg Creek, Alberta

Ontario Stockyards Inc., Cookstown, Ontario

At the Anchor B Farm, Hanley, Saskatchewan

27 PRAIRIE GOLD LIMOUSIN SALE

Saskatoon Livestock Sales, Saskatoon, Saskatchewan

28 LAZY S LIMOUSIN & CHAROLAIS BULL SALE VJV Auction, Rimbey, Alberta

28 MANITOBA BULL TEST STATION BULL SALE Manitoba Bull Test Station, Douglas, Manitoba

APRIL 03 CONTINENTAL CONNECTION BULL SALE at Pinnacle View Limousin, Quesnel, British Columbia

04 "THE STARTING LINE-UP" BULL & FEMALE SALE

hosted at After Hours Limousin, Tara, Ontario

13 BEE ZEE ACRES OPEN HOUSE BULL & HEIFER PRIVATE TREATY SALE at the farm, Glencoe, Ontario

JULY 21-23 AG IN MOTION

Langham, Saskatchewan (15 minutes north of Saskatoon)

29- CJLA IMPACT SHOW & CLA ANNUAL AUG 1 GENERAL MEETING Spencerville, Ontario

SEPTEMBER 17-27 INTERNATIONAL LIMOUSIN CONGRESS Bordeaux, France

ADVERTISERS INDEX A

Alberta Limousin Association

74

Highland Stock Farms

13

Amaglen Limousin

16

Hillside Farm

83

Anchor B Limousin

44

Hillview Farms

17

Andrew Ranches

71

Hockridge Farms

83

Arcon Cattle Company

74, 83

J

J. Yorga Farms

B

B Bar Cattle

IFC

K

Ken-Doc Limousin

Bar 3R Limousin

45, 82

L

Lazy A Limousin

73, 82

Bar-Dale Limousin

81

Lazy S Limousin

69

Bee Zee Acres

68

M

MC Marketing Management

62

Bova-Tech Ltd.

85

Murray Hill Farm

84

Bow Valley Genetics

85

N

New Life Limousin

75

C

Canadian Cattle Identification Agency

80

Nordal Limousin & Angus

53

Canadian Junior Limousin Impact Show

P

Payne Livestock

BC

Cherway Limousin

82

Pinnacle View Limousin

Cochrane Stock Farms

82

Plains Limousin

81

Corad Farms

83

Poplarview Stock Farm

83

D

Dan Skeels

85

Qually-T Limousin

82

85

R

Richmond Ranch

S

Short Grass Limousin

77

37

1, 81

14-15, 81

de Jager Limousin

45, 81

Diamond C Ranch

50

Smart Limousin

84

E

Eden Meadows Farm

6

Southbridge Limousin

82

Edwards Limousin

36

Stewart Limousin

F

Fort Ellice Limousin

82

Starting Line-up Bull Sale

88

Fouillard Limousin

81

Stockmens Insurance

85

G

Gardiner Limousin

83

Stoneyview Farm

64

Greenwood

27

T

Triple R Limousin

83

Gutek Limousin

68

V

Venture Livestock Enterprises

75

H

Hansen Limousin

81

W Windy Gables Limousin

Hawkeye Land & Cattle

25

Haystack Acres

83

Wulf Cattle

79, 82

7, 85 24

LIMOUSIN VOICE / DECEMBER 2019

Davis-Rairdan

28-29

IBC

87

SATURDAY APRIL 4

2020

11AM-3PM

PRIVATE TREATY

BULL & HEIFER

SALE

HOSTED BY AFTER HOURS LIMOUSINS

— with guests Arley-Arcon Cattle Company, Gibson-Mactavish Farms, 3 Ridge Farms —

CONSIGNORS

3 RIDGE FARMS

ARLEY-ARCON CATTLE COMPANY

AFTER HOURS LIMOUSINS

705.435.4738 / 705.734.7379

GIBSON-MACTAVISH FARMS 519-357-6174 / 519-440-9907

519-378-4006

519-375-6108 / 519-377-2625 reweppler@gbtel.ca www.afterhourslimousins.com

SALE LOCATION

AFTER HOURS LIMOUSINS 117043 Grey Rd 3, Tara, Ontario (just north of Keady) "Starting Line-Up Bull & Heifer Sale"

2020

PRODUCTION SALE

FEB 24 AT THE RANCH FLINTOFT, SK • AT 1PM

70

602F

614F

217F

201F

224F

235F

284F

328F

606F

618F

633F

811F

830F

617F

626F

612F

Selling

2-YEAR-OLD & FALL BORN BULLS

Plus SELLING 10 OPEN FALL BORN HEIFERS KELLY AND NORMA YORGA (H) 306-263-4432 (C) 306-642-7023 (F) 306-263-4473 yorgakelly@gmail.com BOX 14, FLINTOFT, SK S0H 1R0

JEFFREY AND KRISTEN YORGA (H) 306-531-5717 jeffyorga@yahoo.ca WH

ERE

LIMO

BET USIN KEEP GET TING

TE

R

SEMEN

FOR SALE ON THESE

LEADING

RPY PAYNES REDMAN 1G

RPY PAYNES TANK 12G

OWNED WITH RICHMOND RANCH – LIMITED SEMEN PACKS AVAILABLE

OWNED WITH STEWART LIMOUSIN – LIMITED SEMEN PACKS AVAILABLE

HOMO POLLED • SIRED BY RPY PAYNES CRACKER 17E

HOMO POLLED • SIRED BY LFLC DOLLAR BILL 764D

SIRES

OTHER SEMEN RED RPY PAYNES DIESEL 37D RPY PAYNES CROSSFIRE 28C RPY PAYNES ELVIS 34X RPY PAYNES MARATHON 47U WULFS REVOLVER 1219R WULFS XTRACTOR X233X

BLACK RPY PAYNES DERBY 46Z KAJO RESPONDER 120R COLE ARCHITECT 08A

RPY PAYNES EVEREADY 73E

RPY PAYNES DILLINGER 43D

OWNED WITH SMART LIMOUSIN

OWNED WITH SPRINGWATER

HOMO POLLED • SIRED BY HUNT CREDENTIALS 37C

HOMO POLLED • HOMO BLACK • SIRED BY RPY PAYNES BEAST

Bulls for Sale

ATU 3G (LFLC DOLLAR BILL 764D)

RPY 26G (RPY PAYNES DILLINGER 43D)

Thank You

THANK YOU WINDY GABLES LIMOUSIN

FOR YOUR SUPPORT THIS FALL THANK YOU QUALLY-T LIMOUSIN

RPY 29G (JYF CHUNK)

THANK YOU GIBSON FARMS (FLUSH)

RPY 69G (LFLC DOLLAR BILL 764D)

Rocky & Debbie Payne

P 306.825.4056 F 306.825.4025

Cole 780.870.8335 Kyle 639.840.2530 E paynelivestock@hmsinet.ca Box 1997 Lloydminster Saskatchewan Canada S9V 1R5