Limousin Voice Winter 2020

WIN T ER 2020 VO L 16 N U M B ER III

Official Publication of the Canadian Limousin Association

IN THIS ISSUE JUNIORS Riley, Sienna & Avery Bohrson have Limousin in their blood A sale preparation timeline for MARKETING PUREBRED LIVESTOCK Limousin Legacy GENETIC ADVANCEMENT PROJECT GREENWOOD & MASTERFEEDS recognized with CLA Award of Distinction

B-BAR/AMB CONVERSE 7H

VIDEO

B-BAR ELEMENT 8H

VIDEO

B-BAR FERRINI 39H

VIDEO

B-BAR/RPY ROPER 19H ET

VIDEO

B-BAR SERRATELLI 72H

VIDEO

B-BAR STETSON 35H

VIDEO

annual

2PM – Tuesday, December 15, 2020 – at the Farm

B-BAR MOLLY 104F

VIDEO

B-BAR NICOLE 31G

VIDEO

B-BAR NICOLE 203F ET

VIDEO

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@icloud.com

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

Sale managed by

WATCH FOR THESE LADIES AT THE

WESTERN SELECT LIMOUSIN SALE | DECEMBER 10, 2020

PINNACLE’S GLAMOUR 41G

GREENWOOD ELECTRIC IMPACT X TMF MISS 2X MGS: TOP MEADOW TEMPLATE 18T

DOB: FEBRUARY 13, 2019

AI’D B BAR BENTLEY 8D, APRIL 18, 2020 (VET’S OPINION: SAFE)

PINNACLE’S GALE WIND 5G

PINNACLE’S GOT THAT RIGHT 46G

PINNACLE’S COP CAR 26C X PINNACLE’S ZACTLY RIGHT 43Z MGS: CJSL TIMETRAVELER 7051T

DOB: FEBRUARY 16, 2019

AI’D WULF’S BLACKHAWK, APRIL 18, 2020 (VET’S OPINION: SAFE)

PINNACLE’S GESTURE 33G

PINNACLE’S GLAMOUROUS 924G

B BAR BENTLEY X PINNACLE’S BLOWN AWAY 64B MGS: ANCHOR B YUKON DOB: JANUARY 18, 2019

PINNACLE’S ENVY 17E X PINNACLE’S BODY LANGUAGE 37B MGS: AHCC SOUTHEAST WIND Y695 DOB: FEBRUARY 7, 2019

LFLC DOLLAR BILL 764D X B BAR NICOLE 24E MGS: HUNTS CREDENTIALS 37C ET DOB: JANUARY 6, 2019

AI’D GREENWOOD FERNANDO, APRIL 18, 2020 (VET’S OPINION: SAFE)

AI’D LFLC EASY STREET, APRIL 18, 2020 (VET’S OPINION: SAFE)

PASTURE EXPOSED TO DBCC GOTHAM 8G (VETS OPINION: DUE EARLY MARCH)

CONTINENTAL CONNECTION BULL SALE: APRIL 2, 2021 | 30TH ANNIVERSARY PRODUCTION SALE: SEPTEMBER 11, 2021 The Swaans & Kishkans

Rob: 250-991-8229 | Erin: 250-991-6654 | Quesnel, BC | kishkan@quesnelbc.com | www.pvlimousin.com

16

CONTENTS 16 LIMOUSIN LEGACY

Genetic Advancement Project

22 GREENWOOD & MASTERFEEDS

22

recognized with CLA Award of Distinction

33 RILEY, SIENNA & AVERY BOHRSON

have Limousin in their blood

44 MARKETING PUREBRED LIVESTOCK

22

LIMOUSIN VOICE / WINTER 2020

33

2

44

Follow this sale preparation timeline to success

CLA Presidents Report CLA Office Update CLA Board of Directors Breed Average EPDs CJLA News Show Results Sales Reports & Market Reports Provincial News British Columbia Alberta Saskatchewan Manitoba Ontario Québec The Maritmes Social News NALF Report Digital Beef CUSTOMERS & TRANSFERS Masterfeeds COLOSTRUM QUALITY Herd Health SELECTING THE RIGHT ANTIBIOTIC CCA President’s Report Contributors Ad Sizes & Specifications Upcoming Events Advertiser's Index

6 8 12 20 28 38 42 54 54 55 56 57 58 59 60 57 62 64 66 68 70 76 77 78 79

LIMOUSIN VOICE / WINTER 2020

WINTER 2020

3

BULLS & FEMALES

FOR SALE

BY PRIVATE TREATY AT ALL TIMES

THANK YOU

FOR YOUR SUPPORT IN 2020

TERRY & LYNETTE HEPPER & FAMILY R.R.#1 Zehner, SK, S0G 5K0 306.781.4628 or 306.536.7075 Find us on Facebook Eden Meadows Farm

THANK YOU THANK YOU TO THE FOLLOWING FOR INVESTING IN

DBCC HLC Flatliner 05F ET

LAZY H LIMOUSIN • KEENAN GIBSON • JILL RENTON • ZIMMERMAN LIMOUSIN PAYNE LIVESTOCK • SHORT GRASS LIMOUSIN • CHERWAY LIMOUSIN SMART LIMOUSIN • LISLE LIVESTOCK • ALBERTVIEW LIMOUSIN JOHN STEWART • VICTOR HORSNELL • FOUR MAC FARMS • MICHAEL MACHAN

WGL 14G Greenwood PLD Zambuka x LRF 11W

Thank you to for your investment in this power house heifer Hawkeye Land and Cattle, Norwich, ON

CWG 28G Greenwood Encore x Greenwood Beretta

Thanks to repeat buyer Drew Wiseley of Perry, NY for purchasing our high selling female CWG 28G

WGL 19G Flemington Legend x Greenwood PLD Treffic Thank you to for purchasing a “Legend" of your own Greenwood Limousin, Lloydminster, SK

WGL 24G WGL 1Z x WGL Crowley 1C

Thank you for purchasing 24G Fred Schouplehomen, Augusta, ON

WGL 8G WGL 7X x Greenwood Curve Ball

A big thanks to Ricashay Limousin, Burgesville, ON for selecting 8G

WGL 18G WGL 36A x WGL Crowley 1C

Thank you to Matthew Schapelhomen, Augusta, ON for purchasing WGL 18G

Merry Christmas WGL 13G

WGL 5X x WGL Crowley 1C A great one gets to call Albertview Limousin, Mt. Albert, ON home. Thanks for the trust in selecting 13G

Wishing you all the best in the new year

Bryce and Nathan Allen PO Box 189, RR#4 Warkworth, Ontario K0K3K0 Nathan 705-761-9426 nathana@alleninsurance.ca Bryce 705-924-2583 brycea@alleninsuraance.ca

CLA PRESIDENT

6

PRESIDENTS REPORT

LIMOUSIN VOICE / WINTER 2020

Amanda Matthews

I

want to take the first part of my President’s report to say “thank you” to Erin Kishkan, Dan Darling and Joe Cooper for their service on our board and the efforts they have made while serving their terms. It is also incredibly important to acknowledge our staff; Laura, Shayla and Nicole. These ladies have done an exemplary job and we are so lucky to have them and their dedication to the success of our breed.

On October 5 we had our CLA Annual General Meeting on Zoom. It was a great turn out – we doubled our numbers compared to the AGM in 2019 in person. I want to say thank you; thank you for taking the time to join us from your homes and being active participants in our breed.

Without the dedication of breeders our Association will not thrive, however, I feel that with each curveball that is thrown at us in 2020 we have been able to adapt and overcome.

As those of you who were on the Zoom meeting know, we presented two particularly important things. We presented two new bylaws that have been in board meeting discussions for over a year. I encourage you to please contact board members, the office and discuss between members.

These were not taken lightly and have gone through multiple conversations. Ultimately, whether you agree or disagree, look big picture, these proposed bylaws are being presented to protect the Association, the buyer, and the breeder. Please review and ask questions, that is how we gain more knowledge.

The second item that was presented in the meeting was the Limousin Legacy project. This is a partnership between the CLA and Neogen to provide the 100K test which include genomically enhanced EPDs backed by parentage verification at a reduced rate from $45 to $20, until December 31, 2021 or until we meet the amount of cattle that we have set as a project goal. As of right now, the project is for WHE females and bulls. This is an excellent tool for those who have bull sales to see this as a value-added item when selling your bulls, especially seedstock producer to seedstock producer. For more information, please check out the website or feel free to call the office.

I look forward to the next year – we welcomed two new board members, Ashton Hewson & Travis Hunter, as well as Cody Miller for a second term as a board member. Cody was also reelected as our CLA Treasurer. We are so pleased to move forward in the next year – we have the opportunity to bring the Limousin Legacy project, webinars geared towards our members, and soon a new year, with new calves on the ground.

Please, if anyone would like to contact any of the board directly, we are more than willing to visit.

All the best, please stay happy and healthy going into the New Year.

Amanda Matthews CLA PRESIDENT

CANADIAN LIMOUSIN ASSOCIATION

#13, 4101 – 19 Street N.E. Calgary, Alberta T2E 7C4 Phone: 403.253.7309 Toll Free: 1.866.886.1605 Fax: 403.253.1704 www.limousin.com

CLA STAFF

General Manager & Canadian Junior Limousin Association Coordinator

Limousin Voice Advertising Representative & Editor

Tessa Verbeek 403.636.1066 Laura Ecklund 403.559.9849 info@limousin.com tverbeek@limousin.com / cjla@limousin.com

Registry & Member Services

Nicole Scott & Shayla Chappell 403.253.7309 limousin@limousin.com

CLA BOARD OF DIRECTORS PRESIDENT Amanda Matthews Alberta 403.470.1812 amandagracematthews@gmail.com

CLA DIRECTORS

VICE PRESIDENT Wayne Burgess Alberta 403.813.8416 vleburgess@gmail.com

Ashton Hewson 306.390.7987 doublebcattleco@yahoo.ca

TREASURER Cody Miller Alberta 780.349.0644 codymiller8@gmail.com PAST PRESIDENT Erin Kishkan British Columbia 250.747.3836 kishkan@quesnelbc.com

Saskatchewan

Carey Hirschfeld 306.441.3723 bchirsch@hotmail.com

Manitoba

Travis Hunter 204.838.2019 diamondtlimo@gmail.com

Ontario

Mike Geddes 519.502.8864 mikegeddes@jfm.ca Matthew Heleniak 519.537.1451 matth@norpacbeef.com

PROVINCIAL ASSOCIATION PRESIDENTS

British Columbia

Ontario

Alberta

Quebec

Saskatchewan

Maritimes

Chad Homer 519.339.9659 pinchhill@gmail.com

Cameron Olson Serge Dethier 403.999.1682 450.454.6456 cameron_olson@aggienetwork.com dianejoly19@hotmail.com Eric Martens 306.391.9019 ermartens@hotmail.ca

Manitoba

Travis Hunter 204.838.2019 diamondtlimo@gmail.com

John-Calvin Siddall 902.664.8008 jfsiddall@nsac.ca

LIMOUSIN VOICE / WINTER 2020

Photo: Christine Boake Photography

Erin Kishkan 250.747.3836 kishkan@quesnelbc.com

7

J’espère que cet édi_on du Limousin Voice vous trouverez en bonne forme. 2020 à date est une année plein de défis pour la plupart du monde. C’est encourageant de voir des bons prix pour les veaux d’embouche cet automne, après les défis avec Covid ce printemps je pense que tout le monde est content de voir une marché posi_ve. L’ ACL a obtenu notre assemblé annuel général en octobre avec plus que 40 par_cipants. Avec Covid nous ne pouvons pas avoir une assemblé en personne, par contre on a tenu un assemblé par Zoom. A cet assemblé on a fait plusieurs annonces avec des changements à venir.

LIMOUSIN VOICE / WINTER 2020

Le bureau de l’ACL va déménager à un nouvel endroit l’été prochain.

Le conseil est dans le processus d’approuver le nouveau local. Aussi notre contrat avec l’Associa_on Shorthorn pour leurs enregistrements prend fin. C’était un contrat de trois ans avec un date d’expiration en décembre 2020. On aimerait remercier les employés de l’Association Shorthorn, leur conseil et membres pour leurs confiance dans l’ACL. J’aimerais aussi remercier Shayla Chappell pour son temps et dévouement envers l’ACL. Shayla est avec l’ACL depuis février 2018 et elle était un membre précieuse de notre équipe. Elle se démarquer avec Digital Beef et elle était une naturel avec les membres Shorthorn.

Elle va retourner en Saskatchewan à la fin de l’année pour travailler à temps plein pour l’Association Shorthorn.

8

On était content d’annoncer le projet ‘Limousin Legacy Genetic Advancement’ en octobre. En partenariat avec Neogen Canada on offre un rabais significantif sur tous les tests d’ADN GGP-100K. Ce test est normalement $45 mais est offert à $20 pendant le projet. On a eu un nombre d’animaux impressionnant passe par le projet déjà dans le premier mois et plus qui s'ajoute à tous les semaines. Ceci est une très belle opportunité de faire de l’ADN sur ton troupeau a un prix raisonnable. Il y a une limite au nombre de tests a ce prix donc si vous voulez participer a ce projet n’hésite pas.

Photo: Tessa Verbeek

OFFICE UPDATE/ NOUVELLES DU BUREAU DE L’ALC

Le conseil de l’ACL travaille fort sur des nouveaux statuts par rapport au ADN pour les vaches donneuses d'embryons et taureaux de troupeaux.

L’ Ancienne Présidente, Erin Kishkan a expliqué les amendements proposés à l’assemblé annuel. Le conseil travail sur ces statuts depuis longtemps et ils sont confiants que c’est dans les meilleurs intérêts de la race. Les vaches donneuses qui seront ‘flusher’ après le 1 janvier 2021 auront besoin de vérifica_on de parents par ADN. Taureaux de troupeau né après le 1 janvier 2021 auront besoin de vérifica_on de parents par ADN avant la sailli pour être capable d’enregistrer leurs veaux. Les membres vont voter sur ces changements cet automne par le poste. Les statuts vont aussi avoir besoin d’être approuvé par le ‘Animal Pedigree Act’ avant qu’ils soient imposer. Je vous encourage de contacter un des membres du conseil si vous avez des questions sur ce sujet.

L’ ACL ainsi que l’Association Junior ont élus des nouveaux membres de conseil cet automne. Il y avait un nombre impressionnant de personnes nominés pour les deux conseils cet année. On est content d’annoncer le retour de Cody Miller sur le conseil est d'accueillir les nouveaux directeurs Ashton Hewson et Travis Hunter. L’Association Juniors accueil Bianca Byers, Kira Axley et Joe Scott et les membres retournant Madi Lewis et Cheyenne Porter. Amanda Matthews continues dans sa deuxième année comme Présidente de l’ ACL et Madi Lewis était élu comme Présidente de l’Association Junior.

Félicitations à notre comité exécutif et on se concentre sur une année productive.

Dans une année avec beaucoup de hauts et bas et de l’incertitude, prends un moment pour rappeler qu’est qu’il est important dans ton vie. Je vous souhaite une joyeux Noel et une bonne année en 2021.

BY / PAR

The CLA office will be moving to a new location next summer. The board is currently in the process of approving the new office space. We will also be ending the registry contract with the Canadian Shorthorn Association. This was a three-year contract with an expiry date of December 2020. We would like to thank the Canadian Shorthorn staff, board, and members for trusting the CLA with their registry work. At this time, I would also like to thank Shayla Chappell for her time and dedication to the CLA. Shayla has been with the CLA since February 2018 and has been an incredibly valuable member of our team. She has excelled at DigitalBeef and was a natural fit with the Shorthorn members. She will be moving home to Saskatchewan at the end of the year to work for the Canadian Shorthorn Association full time.

We were pleased to introduce the Limousin Legacy Genetic Advancement Project in October. In partnership with Neogen Canada we are offering a significant discount on GGP-100K DNA testing. This test is regularly $45 and is being offered for $20 during the project. We have had an impressive number of cattle go through the project already in the first month, with more being added every week. This is a great opportunity to complete genotyping on a large part of your herd at a low price. There are a limited number of

tests being offered at this discounted rate so be sure to act early if you plan to participate in the project.

The CLA Board of Directors has been working hard this year on a new set of bylaws that pertain to DNA requirements for donor cows and herd sires. Past President, Erin Kishkan explained the proposed amendments at the Annual General Meeting. These bylaws have been in the works for quite some time and the board is confident that what has been put forward is in the best interest of the breed. The proposed bylaws indicate that donor cows that are flushed after January 1, 2021 will require parent verification and herd sires born after January 1, 2021 will require parent verification prior to breeding to register progeny. The membership will vote on these proposed bylaw changes by mail-in ballot this fall. The bylaws will also need to be approved by the Animal Pedigree Act before they are enforced. I encourage you to reach out to the Board of Directors with any questions you may have regarding this.

Both the CLA and CJLA welcomed new board members this fall. We had an impressive number of nominees run for both boards this year. We are pleased to have Cody Miller return to the CLA Board and to welcome new directors Ashton Hewson and Travis Hunter. To the CJLA Board, we welcomed Bianca Byers, Kira Axley and Joe Scott and returning members Madi Lewis and Cheyenne Porter. Amanda Matthews is continuing in her second year as the CLA President and Madi Lewis was elected as the CJLA President. Congratulations to our Executive – we are looking forward to a productive year ahead.

In a year of many ups and downs and uncertainty, take a moment to remember what is important in your life.

Wishing you all a wonderful Christmas and here is to good things to come in 2021.

LIMOUSIN VOICE / WINTER 2020

I hope this issue of the Limousin Voice finds you well. 2020 has been a year full of challenges for most people. It has been encouraging to see a steady calf sale run this fall. After the challenges with COVID-19 this spring I think we are all relieved to see a positive market. The CLA held our Annual General Meeting in early October with over 40 participants. COVID-19 prevented us from meeting in person, however we were still able to hold a successful meeting over Zoom.

At this meeting we made several announcements with changes to come.

CLA OFFICE UPDATE

Laura Ecklund

9

5 0 Y E A R S R A I S I N G L I M O U S I N C AT T L E

OUR

2021 BULL SALE WILL FEATURE SONS OF

GREENWOOD CANADIAN WAYS MUSGRAVE STUNNER 316

GREENWOOD CURVE BALL

SAV RAINFALL 6846

HIGHLAND BOSTON

SAV MISSOURI RIVER 8025

LFE BA LEWIS 384F

The Limousin Bulls in the 2021 sale will be participants in the

Your source for

HOMOZYGOUS POLLED GENETICS

LIMOUSIN LEGACY PROJECT

18TH ANNUAL BULL SALE

MAR 20, 2021 AT THE RANCH

The Matthews Family – Rob & Marci 403.585.8660 Amanda 403.470.1812 highlandstockfarms@gmail.com Box 732 Bragg Creek, Alberta, T0L 0K0

S E L L I N G

L I M O U S I N

&

A N G U S

highlandstockfarms.ca

B U L L S

A N D

S E L E C T

F E M A L E S

BULLS BRED & FED

Real World

FOR THE

Amaglen Hat Creek HNH 8H (Wulfs Dial Pad)

Our bulls are bred and fed for the real world and we know this because while we are busy raising your next herd bull, we are also raising ours. Genetic planning and well managed development make for good bulls.

Our 2020 bulls will once again be marketed completely by PRIVATE TREATY. Expect all of the same great information that you have received in the past as we are running an on-ranch test for the bulls, doing carcass evaluations and all other data collection. The info will all be available at www.amaglenlimousin.ca.

Amaglen Highway Man AJH 22H (Amaglen Canadian Sunrise)

These pictures are all on summer pasture where our bulls are raised on momma’s milk and grass – no creep feed! Once weaned they are hand fed. They are fed for success not excess!

Amaglen Happy Harry HNH 13H (DEVT Polled Deon)

Amaglen Canadian Sunrise HNH 4C ▶ Amaglen Hank Aaron HNH 11H (CAM Poll Aristocrat)

Other bulls available sired by Amaglen Curious George, Amaglen Fargo, Hunts Credentials, Amaglen Canadian Sunrise and Wulfs Dial Pad. In today’s busy world, every day is sale day at Amaglen Limousin. Come and evaluate the bulls whenever it is convenient for you.

FEMALES ALSO AVAILABLE

AMAGLEN LIMOUSIN

Amanda & Clint Seward • Ian & Bonnie Hamilton Box 55, Darlingford, MB R0G 0L0 Amanda and Clint: 204 246-2576 • Amanda Cell: 204 823-2286 Ian and Bonnie: 204-246-2312 • Ian's Cell: 204-823-1240 amaglen@inetlink.ca

Follow the bulls progress on Facebook and Twitter.

Since 1982

One of the Platinum Elite Herds in Canada What you measure, you can manage!

WATCH FOR OUR ONLINE BULL CATALOG AT WWW.AMAGLENLIMOUSIN.CA CONTACT US IF YOU PREFER A PAPER CATALOG.

NEWS

CANADIAN LIMOUSIN ASSOCIATION 1

1. AMANDA MATTHEWS (BRAGG CREEK, AB) POSITION President

I am Amanda Matthews, your current President of the Canadian Limousin Association. I grew up with Limousin and Angus cattle on our family operation, Highland Stock Farms. I am very honoured to be a third generation CLA President following my grandfather, Don Matthews and father, Rob Matthews.

I have always been active with the Limousin breed, through 4-H, and I was on the inaugural board for the Canadian Junior Limousin Association, and now I have the pleasure of being a part of the CLA Board. I have two sons, Holt and Revington and along with my parents Rob and Marci Matthews we continue to be active in our breed, having a bull sale every March and participating in fall shows (unfortunately, just not this year). I am grateful for my sons to grow up with such an amazing set of people in our breed and I hope they build the friendships that I have.

LIMOUSIN VOICE / WINTER 2020

2. WAYNE BURGESS (CARSTAIRS, AB)

12

I am happy to be on the Board and ask that if there are any questions, big or small, to give me a call. I love to discuss Limousin cattle and am always available to do so.

3. ERIN KISHKAN (QUESNEL, BC) POSITION Past-President

Greetings all. Most of you know me by now, but I am from Pinnacle View Limousin in British Columbia. My family and I run a 100 head purebred Limousin operation in Quesnel, the heart of British Columbia. We have our own bull sale each spring and in the summer and fall you will catch us out on the show road. I thoroughly enjoyed my time serving the Canadian Limousin Association Board of Directors. I gained a true appreciation for what it takes to run an Association and what goes on behind the scenes to ensure our members have the best services possible. Thank you to my fellow board members for all you do, and to our dedicated CLA staff for all your hard work in the office.

POSITION Vice-President

4. CODY MILLER (WESTLOCK, AB)

I am going into my second year on the board of the CLA and am currently holding the position of Vice President. I have been involved in some way, shape or form with the Limousin breed since the mid 80's. I have stuck with the breed because of my belief that they offer so much to the beef industry, with the calving ability, growth, yield and economics in finishing them; but most importantly, and what is very often overlooked, is the maternal side of the breed, as they make great cows. My wife Anne and I have a few head of cattle that are owned in partnership with a few of the good people across the nation. We participate in the Colours of Autumn sale and the Fully Loaded Bull sale in Ontario as well as with our partner B Bar Cattle in Saskatchewan for marketing a few of our cattle.

Along with my wife Amy, small children Lincoln, Avery, and Brooks and my parents Ron and Barb we own and operate Excel Ranches.

My passion for the Limousin breed has seen the farm move forward and currently we are breeding 230 mainly Limousin and LimFlex females. We market bulls through our own on farm bull sale, The Excellence Sale, each March. My focus has always been to make Limousin one of the leading breeds by bringing to the commercial cattlemen’s attention why it's the most profitable and sensible breed to be involved in. I have served on the CLA board for three years with the last two serving as the Treasurer. I am always open to discuss any questions or ideas, give me a shout to talk cows or CLA any time.

2

3

POSITION Treasurer

4

MEET THE 2020-21

BOARD OF DIRECTORS

5 POSITION Director

6

My wife Shannon and I live outside Clarksburg, Ont. where we have been very involved with the Limousin breed since 1998. Over the years I have had the opportunity to work with Limousin breeders nationally to both import and export genetics. I feel the Limousin breed is very valuable to our commercial cattle industry and growth of the breed will be dependent on new commercial bull sale demand.

6. MATTHEW HELENIAK (NORWICH, ON) POSITION Director

7

Born and raised in Oxford County, Ont. my wife Kelly and I along with our four kids run a cowcalf operation under the Hawkeye moniker. We have put together our herd of cattle from a packer and feedlot perspective trying to maximize cattle in the areas of yield, feed efficiency, growth, and tenderness. In the 12 years since its inception, Hawkeye has morphed into a premium herd with 30 purebred animals and 130 commercial cows.

After my father passed away in 2005 during my last semester of college, I came home to take on the responsibilities of my father in the family business, Norwich Packers. This included plant management, cattle procurement, and feedlot management. Along with my uncle and partner at “Norpac”, Ron Heleniak, we have maintained and grown the well-respected family business for the past decade guiding it through the very challenging

post BSE era of the Canadian beef industry. I am fully committed and excited to be part of the Limousin breed and the Canadian beef industry.

7. CAREY HIRSCHFELD (CANDO, SK) POSITION Director

I am Carey Hirschfeld, and I am proud to be part of the current board of the CLA. My husband Brent and I operate a mixed cattle and grain farm in west central Saskatchewan. Limousin influence genetics have been a foundation for our commercial herd for over 30 years. An opportunity to improve our breeding program and forge a path with our own purebred herd came forward in 2012, and with that purchase of those females Lazy A Limousin was created. With our two children, Steven and Brittany, we have worked hard to promote the Limousin breed through our cattle, where docility, performance, maternal traits and muscle development are the keys to better our breed and our cattle herd.

The first year on the CLA board has been a huge learning curve for me, and being a part of this group of progressive thinking individuals has been a very rewarding experience. I encourage members to contact any board member with any comment, question or concern, as it is you, our members, that we represent. Being a director with the CLA is a job I take very seriously. Moving forward into 2021 will bring its challenges I am sure, but after the gift of 2020, I have no doubts that we will get through them.

LIMOUSIN VOICE / WINTER 2020

5. MIKE GEDDES (CLARKSBURG, ON)

13

BOARD OF DIRECTORS MEET THE 2020-21 8

8. TRAVIS HUNTER (KENTON, MB) POSITION Director

Hello I'm Travis Hunter, along with my wife Rilla and sons Dillon and Brodie we operate Diamond T Limousin at Kenton, Man. We purchased our first Limousin females in 1979 and have held true to the breed since. Currently we calve 160 cows, background our calves until February/March.

We market 15-20 bulls a year by private treaty and breed a group of replacement females to strengthen our cow herd and market. I look forward to serving on the CLA board to strengthen our great breed. Please feel free to contact myself or a CLA director with your concerns or direction for the Association.

9. ASHTON HEWSON (UNITY, SK)

9

POSITION Director

My name is Ashton Hewson. I grew up on a cattle farm just outside Cut Knife, Sask. where we raised purebred Limousin. This is where my love for cattle and the industry began. Spending my childhood in 4-H, alongside cattle and the people who share the interest, is where I realized my true passion. Today, my wife Kendra and myself run a purebred Limousin program just outside Unity, Sask. It was six years ago that we took this leap of faith for what we truly believe in. Bettering the breed, supporting the industry and building lifelong friendships and business relationships. Being a part of the CLA board is an honour and a position I am truly looking forward to serving. The opportunities for Limousin breeders to share what we can bring to the market and to the table is phenomenal. I am ever grateful to have been elected to help represent this.

NEW CLA MEMBERS IN 2020 MEMBER NAME R G FARMS

LOCATION RYAN GREEN

LIMOUSIN VOICE / WINTER 2020

TWISTED K LIMOUSIN

14

SPIRIT RIVER

AB

BYEMOOR

AB

EXCEL FARMS

LERY & JEAN D'EON

YARMOUTH CO

NS

DARLING CATTLE COMPANY

CAROLYN DARLING

CASTLETON

ON

JAMES PATRICK

ERAMOSA ACRES

ROCKWOOD

ON

NAPANEE

ON

KEENAN GIBSON MANDERSLOOT LIVESTOCK FARMS

WIM MANDERSLOOT

OTTERVILLE

ON

TOWNLINE LIMOUSIN

ALEXANDER FREELAND

PRICEVILLE

ON

TRIPLE 7 CATTLE

ELBERT JAN DIJKGRAAF STIJNTJE HENDRIKA BEUMER

WOODSTOCK

ON

FERME COSA S.E.N.C.

MARCO CAMPBELL & VANESSA FRASER

HENRYVILLE

QC

WHISPERIN HILLS FARMS

DARRELL VILLENEAU & NATASHA GRAY

BANKEND

SK

BBAR/HWK BAD BUNNY 207G ET

SELLING AT THE UPCOMING B BAR SALE ON DEC 15

B Bar Bently 8D x B Bar Foxtrot 21B GEST -4 CED 12 BW -0.7 WW 58 YW 86 MK 25 TM 54 CEM 8 SC 0.76 REA 1.4

SIRE

Out of the sensational Foxtrot 21B!

Don't miss your chance!

DAM Matthew Heleniak | (519) 537-1451 | matth@norpacbeef.com 11 Robson Street, Norwich, Ontario www.hawkeyelandandcattle.com

THE BEEF PEOPLE

16

WRITTEN BY

Tessa Verbeek

GENETIC ADVANCEMENT PROJECT

LIMOUISIN LEGACY N

LIMOUSIN VOICE / WINTER 2020

ever before have we had the ability to know such vast detail about the genetic traits our animals possess in their DNA. Rapid advancements have been made in DNA testing, particularly with regard to genotyping, in just the past five years. Early adopters of genotyping have set themselves apart as providers of seedstock with maximum DNA information and parentage to back them. They have reaped the benefits of this additional management and marketing tool. Making early keep or cull decisions on replacement heifers will benefit these operations for years to come. Sale value increases when selling bulls to informed buyers who value the wealth of information and mitigation of risk that genomically enhanced EPDs provide. .

Neogen Canada, a laboratory based in Edmonton, Alta. provides the Canadian Limousin Association membership with genotyping as well as parentage verification, horned/ polled, coat colour, and Protoporphyria testing. GeneSeek® Genomic Profiler™ (GGP) products, along with necessary collection/storage tools such as tissue sample units (Allflex TSU) or hair cards, are sold through breed associations to their membership. The GGP products differ in the density of genetic markers that are built into them. The higher to density of the test (ie. 100,000 versus 50,000 markers), the more extensive data and higher accuracy it provides, making it an even more powerful tool. All GGP products

include parentage verification, provided the sire and dam’s genotypes are on file with Neogen Canada.

During their virtual Annual General Meeting on October 5, 2020, the Canadian Limousin Association announced the Limousin Legacy Genetic Advancement Project. Partnering with Neogen Canada, the Canadian Limousin Association will be offering the GGP-100K DNA test at less than half the regular $45 price – only $20 per animal. All bulls and Whole Herd Enrollment females qualify for the special testing price.

This project is open to all active CLA members and payment must be made in full at the time of requesting testing. Testing can be requested as per usual, by contacting the CLA office via e-mail or phone. Samples must be submitted using an Allflex Tissue Sampling Unit or hair card, both of which can also be ordered through the CLA office. A limited number of GGP-100K tests at the special rate will be available between October 6, 2020 and December 31, 2021. The special rate will be offered on a first come, first served basis – so now is the time to collect samples on your whole herd enrolled females, herd bulls and future sale bulls as you put your herd through the chute.

All animals will be sire verified, and where possible, fully parentage verified in addition to receiving genomically enhanced EPDs (GE-EPDs). The benefits of this project to

BENEFITS OF GE-EPDS TO COW/CALF PRODUCERS MATERNAL GE-EPDS

Improve profits per cow

ɐ Verify calving-ease bulls, saving time, cost and stress when calving heifers. ɐ Identify bulls and cows with superior reproduction traits to improve cowherd fertility and maternal productivity. ɐ Better fertility improves conception rates, calving window and calf-crop uniformity.

PERFORMANCE GE-EPDS

Optimize efficient returns

ɐ Produce cows that improve pounds weaned per exposed female. ɐ Produce cows for optimum growth for your grazing environment. ɐ Improve feed efficiency, producing heifers and cows that gain well on less feed and pass thrifty traits onto to their calves.

QUALITY GE-EPDS

More consistency of beef quality

breeders, buyers, and the breed and industry as a whole are three-fold.

Most breeders, especially those genotyping a large number of animals, have been choosing the more cost-effective low-density profile which in and of itself is highly effective. However, the influx of high-density (GGP100K) profiles resulting from the Limousin Legacy Project will actually further improve the accuracy of all animals with GE-EPDs already, and those that will be done on a low-density profile years into the future.

This is because of a process called imputation, which in gene tests is used to fill details missing in low-density data by using known patterns from higher-density data. Never before has a large number of Canadian Limousin animals been genotyped on a high-density profile. Ideally, a large cross section of bulls and females representing influential genetics from herds across the country will be genotyped on the GGP-100K through this project. This will provide never before captured genetic data that will sharpen all GE-EPDs and be of indefinite benefit to the breed from a genomic standpoint. Equally important is the fact that this project will result in a large number of mature female genotypes being captured, something that has not been done before. Collecting DNA and

LIMOUSIN VOICE / WINTER 2020

ɐ Helps customers retaining calves, or selling into grids or value networks. ɐ Adds value and reputation quality in stockers or feeder calves. ɐ Predicts quality up front, saving years of valuable time, with less hassle than collecting carcass data.

genotyping your mature cow herd allows for future generations to be fully parentage verified.

“This is a powerful project that will deliver accurate genomically enhanced EPDs backed by a parentage verified pedigree,” says CLA General Manager, Laura Ecklund, “Whether you are buying or selling Limousin animals you will benefit from knowing the pedigree of that animal is correct.”

LIMOUSIN VOICE / WINTER 2020

The production decision and marketing uses of GE-EPDs are numerous. Breeders can profile females to shorten your generation interval and select the best – superior females raise superior bulls. Bull calves can be profiled at a young age for sire development and the higher accuracy GE-EPDs can bring value in the sale ring. Buyers can be assured of parentage and place a bit more confidence in the higher accuracy GE-EPDs on young unproven sires. I will put the caveat here that this is not a replacement for talking to your seedstock provider and working with them to find the best animal for your operation. It is simply

18

another tool to helping you select between suitable bulls with a higher degree of reliability of the EPD values than there would be on animals that have not been genotyped.

The Neogen website quotes Dr. Matt Spangler of the University of Nebraska as saying, “The traits that will benefit most from addition of DNA information in genetic predictions are those that are lowly heritable, difficult or expensive to measure, measured late in life, and those that are sex-specific. Combining phenotypic and molecular data can lead to faster genetic change.”

The genetic progress of the Limousin breed, and the operations that take part, will be catapulted forward rapidly as a result of this partnership between the Canadian Limousin Association and Neogen Canada.

"THIS IS A POWERFUL PROJECT THAT WILL DELIVER ACCURATE GENOMICALLY ENHANCED EPDS BACKED BY A PARENTAGE VERIFIED PEDIGREE."

A

GGP-100K

Limousin legacy

Genetic Advancement Project

The Canadian Limousin Association is proud to partner with Neogen Canada to offer GGP-100k DNA testing at a significant discount. With a testing price this low, now is the time to complete DNA on your cow herd and all sale bulls.

DETAILS:

1. All Active CLA members are able to participate in the project 2. Both Bulls & Whole Herd Enrollment Females Qualify for the special testing price 3. A limited number of GGP-100K tests at the special rate will be available between October 6, 2020 and December 31, 2021.

This is a powerful project that will deliver accurate genomically enhanced EPD’s backed by a parentage verified pedigree. Have confidence buying and selling Limousin animals with the Limousin Legacy Project.

The special rate will be offered on a first come, first served basis.

4. All animals will be sire verified and where possible, parent verified 5. Samples must be submitted using an Allflex Tissue Sampling Unit or Hair Card 6. Payment for testing must be made in full at the time of the request

20

GGP-100K Tests

$

per animal

* Genomically Enhanced EPDs and Parentage included in the price

B

Limousin Legacy

Please contact the CLA office by phone or email to order your Limousin Legacy DNA testing

limousin@limousin.com

*

1.866.886.1605

ACTIVE SIRES AVERAGE

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

CFAT

-2.9

9

2.0

61

88

22

53

5

0.6

12

11

-0.59

18

1.20

-0.15 -0.10

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

-2.5

9

2.5

57

80

23

51

5

0.5

14

9

-0.61

13

1.18

-0.18 -0.10

GEST

CED

BW

WW

YW

MILK

TM

CEM

SC

STAY

DOC

YG

CW

CREA

MARB

-2.7

9

2.3

60

85

23

53

5

0.6

14

10

-0.60

17

1.20

-0.17 -0.10

ACTIVE DAMS AVERAGE

CFAT

NON-PARENTS AVERAGE

GEST Gestation Length (higher value = longer gestation length)

SC Scrotal (higher value = sons have larger scrotal,

CED Calving Ease Direct (higher value = greater calving ease)

daughters mature earlier)

BW Birth Weight (higher value = larger birth weight)

STAY Stayability (higher value = greater chance daughters will

WW Weaning Weight (higher value = heavier calves

stay productive in herd longer) DOC Docility (higher value = more docile progeny) YG Yield Grade (higher value = better yield) CW Carcass Weight (higher value = heavier carcasses) CREA Rib Eye Area (higher value = larger rib eye area) MARB Marbling (higher value = additional marbling) CFAT Back Fat (higher value = more back fat)

at weaning) YW Yearling Weight (higher value = heavier calves at 1 year) MILK Milk (higher value = additional milk from daughters TM Total Maternal (higher value = cow has calves with

higher weaning weights) CEM Calving Ease Maternal (higher value = greater calving- ease in first-calf daughters)

CFAT

LIMOUSIN

LIMOUSIN VOICE / WINTER 2020

BREED AVERAGE EPDS

20

All breeds do not need the same scrotal size, which means you can’t compare Limousin with other breeds because scrotal size will be different, and Limousin will need less scrotal size than other breeds to do the job.

Scrotal circumference is a trait which is moderately to highly heritable. Research indicates that testicle size is an excellent indicator of age at puberty of a sire's daughters and is also related to seminal quality and quantity.

AVERAGE SCROTAL CIRCUMFERENCE FOR LIMOUSIN BULLS

SUGGESTED MINIMUM SCROTAL MEASUREMENT REQUIREMENTS FOR LIMOUSIN BULLS AGE (MONTHS)

SC (CM)

12

29 CM

AGE (MONTHS)

SC (CM)

13

30 CM

12

31.5 CM

14

31 CM

24*

35.7 CM

15

31.5 CM

16-20

32 CM

21-30

33 CM

*Bottom 10th percentile = 33 cm

BE A PART OF THE

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10

at the WESTERN SELECT SALE

December

2020

Lloydminster, SK

GREENWOOD Zoom

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for our 3 BEST ELECTRIC IMPACT BREDS

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SCOTT AND JACKIE, JAYDEN & JAXON PAYNE

Home 306.825.4328 Jackie 780.870.8184 Jayden 306.821.2260 Jaxon 306.830.0456 PO Box 159 • Lloydminster • SK S9V 0Y1 • greenwoodlimo@mcsnet.ca

Cottage Lake Border Agent x Greenwood Pld Zoom Bloom Bred to B Bar Bentley

Cattle, semen and embryos always for sale

LIMOUSIN VOICE / WINTER 2020

GREENWOOD

22

The Payne family being recognized as with the CLA Award of Distinction. Photo: Herstory Western Lifestyle Photography.

23

WRITTEN BY

PHOTOGRAPHY

Amanda Matthews

Herstory Western Livestyle Photography, ShowChampions, Emily Hurst

GREENWOOD

AWARD OF DISTINCTION The Canadian Limousin Association is proud to recognize Greenwood with the 2020 Award of Distinction.

Married in 1992, Scott and Jackie owned their own land and cattle, but ran them with Scott’s parents Bernie and Mona Payne. They continued together, having the same passion and ideals of the Limousin breed. Jackie says it did not take her long to fall in love with Limousin cattle.

Coming from a Hereford background, she was familiar with the seedstock world. Scott and Jackie believe that being a part of any breed, and producing seedstock cattle, comes with significant responsibilities. This includes finding and offering exceptional genetics that will make females that

add value to a maternal program and create bulls with structure and testicle development to compliment both the commercial and purebred producer to move programs to the next level.

They have had significant success in the show ring with Limousin cattle, all carrying Greenwood tattoos – Canadian Impact, Ally and Electric Impact. The outstanding phenotype of these three animals brought so much excitement regardless of their breed. It should be noted that Scott and Jackie could not have been more humble and grateful for their supreme successes and these wins drew attention throughout all breeds.

Beyond the supreme wins, Scott and Jackie say the proudest accomplishment was giving their kids the opportunity to grow up through the junior and 4-H programs.

“We need young, progressive cattle people to stay and help feed the world. That is our proudest accomplishment,

LIMOUSIN VOICE / WINTER 2020

T

he 2020 Canadian Limousin Association Award of Distinction goes to individuals who are incredible marketers and presenters of Limousin cattle.

Succession plans in the seedstock industry are not new to us. However, each generation’s story carries its own element of excitement and hard work. Scott and Jackie Payne are one of the great generational succession stories of our breed.

24 LIMOUSIN VOICE / WINTER 2020

without a doubt,” Jackie says of watching sons, Jayden and Jaxon, fall in love with the cattle industry and wanting to continue to be a part of it.

Both Scott and Jackie are personable individuals that are always willing to visit with passers at their stalls or at sales. They have taken their business internationally. For them, being able to flush great donors and collect semen from powerful bulls to offer worldwide is extremely exciting. They love watching their cattle, whom they have put blood, sweat and tears into, go to new homes and complete the job they were purchased for – as producers there is no better feeling.

It is with great honour that we announce them as our 2020 CLA Award of Distinction recipients – they are truly deserving individuals.

LIMOUSIN VOICE / WINTER 2020

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26

WRITTEN BY

PHOTOGRAPHY

Wayne Burgess

Tessa Verbeek, Top Stock, ShowChampions

Jackie Payne accepts the Masterfeeds Show Sire of the Year award for Greenwood Canadian Impact ET. Photo: Tessa Verbeek

MASTERFEEDS

INDUSTRY AWARD OF DISTINCTION The Canadian Limousin Association is proud to recognize Masterfeeds with the 2020 Industry Award of Distinction.

I LIMOUSIN VOICE / WINTER 2020

t is with great pleasure that the Canadian Limousin Association (CLA) announces Masterfeeds as the recipient of the 2020 CLA Industry Award of Distinction.

Early on, Masterfeeds were involved with the Ontario Limousin Association, and then in 2012, during Brian Lee’s time as the CLA President, he and friend Walt Taylor took them to the National level for sponsorship. Henceforward, they have sponsored the awards for the Canadian Limousin National Show Bull, Show Female, Show Sire and Show Dam of the year. Plaques and Masterfeeds gift certificates, valued at $500 and $200, are presented to the winners of these titles at the conclusion of the show season, at Canadian Western Agribition.

Masterfeeds have been proud to support the Canadian Limousin Association, through sponsorship of the Show Cattle of the Year awards since 2012, up to and including 2019, the 50th Anniversary of the CLA. To commemorate this special year, the top ten placements, in each category, were recognized during the presentation at Canadian Western Agribition, in November 2019.

Masterfeeds extends their congratulations to all past winners and best wishes for continued success of the Canadian Limousin Association.

Masterfeeds, headquartered in London, Ont., has served Canadian farmers for over 90 years. As a leader in the Canadian animal nutrition industry, Masterfeeds serves livestock and poultry producers with research-based and proven animal feeding solutions, supported by skilled employees, dealers and sales staff. Masterfeeds maintains a targeted regional approach to service local farmers and ranchers who surround Masterfeeds’ 16 premix and feed plants across Alberta, Saskatchewan, Manitoba and Ontario. This team approach extends to more than 340 trusted Masterfeeds dealer locations that serve thousands of Canadian farm families every day. Masterfeeds is proud to support hundreds of local and national agricultural events, shows, associations and clubs across Canada every year, focusing on youth and sponsorships which go towards supporting the future of agriculture.

We thank Masterfeeds for their continued support of the Canadian Limousin Association.

LIMOUSIN VOICE / WINTER 2020

Photo (left) Walt Taylor presents awards at the Royal Winter Fair Masterfeeds Junior Beef Heifer Show, Photo: Top Stock (Above) 2018 Masterfeeds Show Female of the Year, Lazy A Desire Me, Photo: ShowChampions

27

NEWS

CANADIAN JUNIOR LIMOUSIN ASSOCIATION

The Canadian Junior Limousin Association held their Board of Directors election during the 2020 Canadian Junior Limousin Association Annual General Meeting on August 25, 2020. We would like to welcome new board members Joe Scott, Bianca Byers, and Kira Axley. The CJLA would like to thank our two outgoing board members, Samantha Kennedy and Jackie Wismer. Thank you for all that you have done for the CJLA during your time on the board.

CJLA BOARD OF DIRECTORS President: Madi

Lewis ♦ Vice-President: Bianca Byers ♦ Treasurer: Cheyenne Porter ♦ Secretary: Kira Axley ♦ Press Reporter: Jocelyn Kennedy ♦ CJLA Directors: Kaitlyn Davey, Joe Scott, Sienna Bohrson

LIMOUSIN VOICE / WINTER 2020

2020 CJLA

28

SUBMITTED BY

Jocelyn Kennedy

This year, our CJLA calf, CJLA Homebound 1H was sold at the market as a steer calf. He was sold for $1,315.82.

The CJLA would like to thank the Hepper family of Eden Meadows Farm for taking care of both the donation female as well as the calf this year, it is greatly appreciated by the CJLA! After the postponement of the 2020 CJLA Impact Show, we are excited for the 2021 Impact Show. The Impact Show is to be held in Spencerville, Ont., July 28-31, 2021. We hope to see everyone there and we are excited to get back to the show ring soon!

SCHOLARSHIP & AUSTRALIA EXCHANGE RECIPIENTS

BIANCA BYERS - BLACKSTOCK, ON

MEGAN SMITH – LOWER TRURO, NS

Bianca has been involved in the Limousin breed for the past 5 years along with her family, Murray Hill Farms. She is currently living in Alberta to attend Lakeland College to complete her diploma in Animal Science Technology. Bianca is involved in the breed both showing and taking on leadership roles. She sits on both the OJLA and CJLA Boards as Vice President.

Megan has been a CJLA member for the past two years and a member of her provincial beef club for four years. She plans to attend Dalhousie University - Agriculture Campus to take Veterinary Technology.

“From the Australian Exchange Program, I hope to have many new experiences and meet lots of new people. I am interested in learning how other countries fit cattle and get them ready for show day to see how it is different from what I am used to in Canada.

Some other things that would be interesting to see and learn from would be the different genetics, feed programs, and handling systems that I might be able to use on my own farm. In general, seeing what the Limousin breed brings to the Australian beef industry would be a great learning experience for me. Australia will provide me with these new experiences that I am looking for while also allowing me to make so many new connections.”

Congratulations Bianca!

She has been a junior leader in her local 4-H club for the past three years and has participated in many leadership activities through this role. Her favorite role was running the Cloverbuds Project.

She is glad she has taken on leaderships rolls in her club because they have all thought her life leadership skills that she will carry on.

When asked what makes a junior livestock association fun to be a part of, she said, “Being part of a junior livestock association is like being part of a family. In the world today that is filled with technology and electronics, sharing common interests with other young on livestock and agriculture is nice. Being a member of the CJLA has given me the opportunity to meet lots of interesting people locally and all across Canada. I know I have made many friends that I will have for many years because of our common interests in Limousin cattle.” Megan credits her 4-H leaders Joe and Carolyn Cooper for inspiring her passion for beef cattle.

Congratulations Megan!

1

NEW CJLA MEMBERS IN 2020

WILEY FANTA

STARBUCK

MN

LINCOLN MILLER

WESTLOCK

AB

RHETT ECKLUND

CYPRESS COUNTY

AB

TORI ACKERMANN

FOOTHILLS

AB

TYLER SKEELS

RIMBEY

AB

DANTE STEWART

MACGREGOR

MB

DEXTER STEWART

MACGREGOR

MB

RHIANNA YOUNG

MACGREGOR

MB

BAILEY LAWRENCE

DURHAM

ON

LUCY MCNIVEN

ORO-MEDONTE

ON

BLAKELY HOMER

CRYSLER

ON

SHANNON GIBSON

NAPANEE

ON

CONNOR PATRICK

ROCKWOOD

ON

GIBSON GRINDHEIM

HANLEY

SK

EMILY LAWRENCE

DURHAM

ON

JACKSON MARTENS

STRASBOURG

SK

JAELYN HOMER

CRYSLER

ON

JESSA MARTENS

STRASBOURG

SK

JESICA BRYANS

CAMERON

ON

LANE STEEN

DUNDURN

SK

2

2020 CJLA Scholarship recipients –Congratulations to 1. Bianca Byers and 2. Megan Smith

MEMBER NAME LOCATION

LIMOUSIN VOICE / WINTER 2020

Photo: Jill Renton with CattleVids

MEMBER NAME LOCATION

29

NEWS

CANADIAN JUNIOR LIMOUSIN ASSOCIATION 1

1. MADI LEWIS (MEAFORD, ON) POSITION President

My name is Madi Lewis, I am 20 years old and I have been showing purebred Limousin cattle for Smart Limousin for 7 years. I was born and raised in Meaford, Ont. but am currently living in Alberta while attending the University of Lethbridge for my Bachelor of Science in Agriculture. I am excited to be President this year as our board has some exciting things plan for the year to come! A fun fact about me is that I play the violin. I can’t wait to see everyone back in the show ring in 2021 for an awesome show season!

2. BIANCA BYERS (BLACKSTOCK, ON) POSITION Vice-President

Hi everyone, I am Bianca Byers. I am this year’s CJLA Vice President. I am 18 years old and from Blackstock, Ont. My family owns a small purebred Limousin herd on our farm, Murray Hill Farm. I am currently attending Lakeland College to complete my diploma in Animal Science Technology. I am looking forward to the next two years of being on the CJLA board!

3. CHEYENNE PORTER (WAINWRIGHT, AB)

LIMOUSIN VOICE / WINTER 2020

POSITION Treasurer

30

Hello everyone! My name is Cheyenne Porter and I am currently the Treasurer for the Canadian Junior Limousin Association. I am 20 years old and am from Wainwright, Alta. I am currently in my third year of schooling at the University of Saskatchewan where I am completing my degree in Animal Bioscience.

My family owns and operates Plains Limousin where we raise close to 80 purebred Limousin and commercial cows. I have been lucky enough

to have grown up in the Limousin breed my entire life with my Grandparents, Mel and Ferne Porter, starting Plains Limousin, which my parents Mark and Karen then took over. I have been a CJLA member since 2006, where I have been able to take part in every CJLA show since! I first became a board member in 2013, and have loved getting to know so many people involved in the Limousin breed. I really enjoy being able to help the junior association provide new and exciting opportunities for its members.

This year has been difficult and disappointing for many of us, with the cancellation of most of the summer and fall shows, but I am really excited to see what the future has in store for the Limousin breed and can’t wait for members to see what the CJLA has been working on!

2

3

4. KIRA AXLEY (CZAR, AB) POSITION Secretary

Hi everyone! I’m Kira Axley and I’m from Czar, Alta. I volunteered to be the secretary on this year’s CJLA board. I personally operate K. Axley Limousin which consists of about 12 purebred cows and also help my parents with our family’s purebred operation - North Slope Farms. I am currently completing my first year at Lakeland College at Vermilion in the Animal Science Technology program majoring in livestock sciences. I joined the CJLA board this year to become more involved within the Limousin breed and all the opportunities which the Association has to offer! What I like most about being on the CJLA board is the connection with members across the country as well as the incredible networking opportunities that we receive!

4

MEET THE 2020-21

BOARD OF DIRECTORS

5

6

7

5. JOCELYN KENNEDY (OMEMEE, ON)

7. SIENNA BOHRSON (HANLEY, SK)

POSITION

POSITION Director

Press Reporter My name is Jocelyn Kennedy and I am the Canadian Junior Limousin Association Press Reporter for the 2020-2021 year. This is my second year on the board as well as holding the press reporter position. I am currently 15 years old and in grade 10. My family and I own and operate Crown Hill Acres Limousin in Omemee, Ont. where we have a herd of purebred and commercial Limousin cattle.

Crown Hill Acres Limousin was established in 2015 when we registered our first purebred Limousin calf under the CHA prefix. I attended my first CJLA Impact Show in 2015 as well, and have participated in three more since then. I am looking forward to many more years in this Association as well as getting back out in the show ring at the Impact Show in 2021!

Hey everyone! My name is Sienna Bohrson, I am 15 years old and am currently in grade 10. This will be my second year on the CJLA board. My parents Jay and Beverly, along with my siblings Riley and Avery, and I operate our family farm Anchor B Limousin.

We have a 125 cow/calf operation consisting of purebred Limousin, Angus and commercial cattle.

Every year we host our annual Anchor B/Anchorage Bull and Female sale on our farm southwest of Hanley, Sask. In March of 2021 we will be hosting our 20th annual sale. I enjoy showing cattle at various shows throughout the year. 4-H is also a passion of mine and I have been a member of the Hanley 4-H Beef Club for 9 years.

8. JOE SCOTT (OXFORD MILLS, ON)

6. KAITLYN DAVEY (WESTBOURNE, MB) POSITION Director

8

My name is Kaitlyn Davey and I am currently a director on the 2020-2021 Canadian Junior Limousin Association board! In 2019, I graduated from Assiniboine Community College in Brandon with my diploma in Agribusiness and am currently a Sales Agronomist for Shur-Gro Farm Services at the Westbourne location. I grew up on our purebred and commercial Limousin cow/calf operation, Maplehurst Farms, where we have 180 head at Westbourne, Man. I attended my first Impact Show in 2005 in Portage la Prairie and have attended 8 shows since. At the 2017 show in Portage, where I was active on the show committee, I joined the CJLA board and have loved every minute of it! As always, feel free to message me with any questions you may have or ideas for the Canadian Junior Limousin Association!

My name is Joe Scott, I’m 19 years old and I grew up outside of Kemptville, Ont. My family owns and operates a mixed farm, consisting of cash crops, purebred Limousin and Limousin influenced cattle.

I graduated from Ridgetown College this past spring with an Associate Diploma in Agriculture. I am currently working on a custom harvest crew in Montana and Alberta for this harvest season. I have been an active CJLA member since 2011, where I participated in junior shows and 4-H for a few years before I determined my interests were more directed to the commercial part of the industry.

I assist in the daily operation of my family’s Limousin cow-calf operation, as well as working off farm for a local grain elevator and feedlot. This has allowed me to see the entire production cycle of multiple breeds of cattle from birth to slaughter, as well as differences in backgrounding standards across Canada. I am looking forward to my time on the CJLA Board.

LIMOUSIN VOICE / WINTER 2020

POSITION Director

31

Avery at the CJLA Impact Show. Photo: Jill Renton with CattleVids

LIMOUSIN VOICE / WINTER 2020

32

WRITTEN BY

PHOTOGRAPHY

Tessa Verbeek

Jill Renton, Tessa Verbeek, ShowChampions

33

A JUNIOR'S POINT OF VIEW

RILEY, SIENNA & AVERY BOHRSON C

oming from a line of prominent cattle men and women, you could say it’s in their blood. Riley, Sienna, and Avery Bohrson have been raised with an eye for good cattle and a passion for promoting and marketing their stock. As third generation of Anchor B Limousin, the Bohrson trio have brought youthful exuberance to the operation that grandparents, Martin and Donna Bohrson, started and parents, Jay and Beverly Bohrson, have continued to this day.

In 2011, Martin and Donna dispersed their reputation herd and Jay and Beverly took over the full-time daily operation of Anchor B. Their herd has grown to 60 registered Limousin cows as well as a commercial cowherd which is utilized for embryo transfer.

March 25, 2021 will bring the 20th edition of their annual bull sale.

“We’ve had great Limousin partners in the past but now our sale is only Bohrson breeding with our Anchor B Limousin and Anchorage Farms Angus genetics,” says Riley.

They have been breeding their cattle for muscle shape and docility. They feel the longevity of Limousin bulls and females is superior and have heard positive comments

LIMOUSIN VOICE / WINTER 2020

Martin and his sister first purchased two Limousin half-blood steers for 4-H in 1972 from the Tedford family. These were the first Limousin steers in the area. Shortly after, they purchased a ¾ Limousin bull to use on 50 commercial Hereford based cows. Upon seeing the positive results of that calf crop, their passion for Limousin began and in 1974 Martin went to Agribition with the intention of purchasing Limousin females. He came home with four half-blood heifers and a ¾ blood white faced heifer. So began the Anchor B Limousin purebred program.

“WE HAVE HAD SOME GREAT MENTORS OVER THE YEARS.” time and again from their customers about this. Their customer base is a mix of seedstock breeders and commercial cattlemen, particularly those who have realized the added muscle and pounds that are to be gained from utilizing a Limousin bull over a British cowherd.

LIMOUSIN VOICE / WINTER 2020

Anchor B Gold Rush 48G was the highest selling Limousin bull in Canada last spring, coming out of the Anchor B – Anchorage sale to buyers J. Yorga Farms of Canada, Treftz Limousin of the United States of America and Summit Livestock of Australia.

“We are excited to see our genetics worldwide,” says Avery.

Right up there with their proudest accomplishments was Anchor B “THE BOSS” being named Reserve Champion Limousin Bull in both 2012 and 2013 at Canadian Western Agribition – the show that played a role in the start of Anchor B Limousin. In 2019, Riley had a fantastic show season with Anchor B Fallin’ in Love, capturing numerous all breed championships as well as being named the Grand Champion Female at the 2019 CJLA Impact Show. Riley also won Intermediate Grand Aggregate that year. This was a proud achievement for Riley. He invited numerous friends to participate in the 2019 show in Saskatoon and was the driving force behind ensuring Anchor B had 15 animals ready for their friends to enjoy showing.

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Riley shows at the Young Ranchmans show. Photo: Golden Thread Livestock Photography

Sienna’s favourite CJLA memory was also in 2019 when their family brought additional animals to the Saskatoon show along with friends from outside of the Limousin breed. It was the first cattle show Gibson Grindheim, good family friend of the Bohrson’s, had ever attended. He has since joined the Hanley 4-H Club.

“It was very exciting getting him involved in the beef business,” Sienna says.

“Avery loved meeting new friends in Nova Scotia and has developed some great relationships during her time in the CJLA,” her father Jay

LIMOUSIN VOICE / WINTER 2020

Avery at the CJLA Impact Show. Photo: Jill Renton with CattleVids

Riley, Sienna and Avery have all been to a number of CJLA shows across the country, travelling to Alberta, Manitoba, Ontario, and Nova Scotia. Their family was also involved in hosting the CJLA Impact shows in Lloydminster and both of the shows in Saskatoon.

Sienna is presently on the CJLA Board of Directors and enjoys being a part of the committee.

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LIMOUSIN VOICE / WINTER 2020

36 "THERE IS LOTS OF ADVICE IN THE WORLD, ALTHOUGH YOU MAY NOT AGREE WITH EVERYTHING YOU HEAR, LEARN SOMETHING EVERY CHANCE YOU GET."

adds, “this along with building her confidence has been very exciting to watch.”

“We have had some great mentors over the years,” Riley comments, “I have looked up to Eric Boon and spent a lot of time with him at bull sales, cattle shows and touring pastures.”

Their advice for other juniors – don’t be afraid to ask for help.

“Over the years of CJLA and 4-H we have found no limit to the number of people willing to help us out,” Riley says, “our parents have always been there to support us and there have been many adults and peers to ask questions of.”

“If you ever have a question, ask,” Sienna agrees, “always be willing to learn. There is lots of advice in the world, although you may not agree with everything you hear, learn something every chance you get.”

“Work hard,” Avery adds, “There is no replacement for hard work. Cattle shows and events are about preparation and your success doesn’t come easy.”

The Bohrson kids are no strangers to working hard for their goals. In addition to all being members of the Hanley 4-H Club, 17-year-old Riley is a grade 12 student and involved in football, hockey, and track and field. 15-year-old Sienna and 12-year-old Avery are in grades 10 and 7, respectively, and are avid hockey and track and field competitors themselves. Time will tell where the future takes each of them, but they all intend to remain involved in the family operation somehow. The future of the beef industry in Canada looks promising amidst an otherwise turbulent start to this decade under the current pandemic.

“Breeders need to continue to improve our quality and keep talking to commercial customers,” Riley comments, “Limousin excel in terms of high yielding carcasses.”

Sienna shows at the 2019 Agribition.

Photo: ShowChampions

They also feel that the Limousin breed winning Supreme Championships at Canadian Western Agribition and Farmfair International, multiple times, has brought great exposure to what Limousin can offer. Both in and out of the show ring, the breed has certainly made an impact on Riley, Sienna and Avery, and the connections they have made will serve them well in all of their future endeavours.

LIMOUSIN VOICE / WINTER 2020

As part of the 2020-24 National Beef Strategy, the Canadian Beef Advisors describe goals of reducing the environmental footprint of Canadian beef production, improving reproductive performance, feed efficiency, carcass quality and yield grades.

Genetic selection will play a key role in achieving these goals and the Limousin breed can contribute significantly and rapidly to improving yield grades in particular, without sacrificing efficiency.

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SHOW RESULTS PRIZE

NAME

PHOTOGRAPHY

JUDGE

Barn Girls

Chester Tupling

DOB

EXHIBITOR

FALL FINALE (JR)

SIRE

DAM

MATERNAL GRANDSIRE

LIMOUSIN HEIFER CALF 1ST

DARLING HOT TOTTIE 36H

3/2/20

MARGARET DARLING

DARLING ELIMINATOR 31E

TMF MISS 36Y

WULFS TAILOR MADE 2107T

2ND

CROWN HILL SHAMELESS 2H

1/2/20

SAMANTHA KENNEDY

SYES BACKSTAGE 466B

MISS TMF SHAMELESS

BIRUBI KAISER K140

LIMOUSIN YEARLING HEIFER 1ST

DARLING RADIO GA GA 33G

1/3/19

JULIE DARLING

WGL CROWLEY 1C

DARLING DASH OF SUGAR 31D

RICHMOND WYATT SRD 48W

2ND

GREENWOOD GOOD ON YOU 73G

1/20/19

JOCELYN KENNEDY

FLEMINGTON LEGEND L12

GREENWOOD PLD BIRCH

CJSL WINDFALL 9072W

3RD

BEE ZEE POLLED GEMSTONE 14G

1/7/19

SARAH BRYANS

WULFS XTRACTOR X233X

BEE ZEE POLLED XRATED 73X

CARROUSELS PEAK POWER

DENOTES

OVERALL CHAMPION

OVERALL RESERVE CHAMPION

Junior Champion Limousin Female Darling Radio Ga Ga 33G, Julie Darling

JUDGE

Open Reserve Bull Darling Hollywood 27H, Darling Farms

PRIZE

Toby Noble

NAME

DOB

EXHIBITOR

Junior Reserve Limousin Female Darling Hot Tottie 36H, Margaret Darling

FALL FINALE (OPEN AOB) SIRE

DAM

MATERNAL GRANDSIRE

AOB BULL CALF 2ND

DARLING HOLLYWOOD 27H

1/9/20

DARLING FARMS

DARLING ELIMINATOR 31E

B BAR URBAN GIRL 27B 

RPY PAYNES ELVIS 34X

3RD

DARLING HEAVY DUTY 17H

1/13/20

DARLING FARMS

DARLING ELIMINATOR 31E

TMF MISS 17A

CARROUSELS PEAK POWER

1/9/20

DARLING FARMS

DARLING ELIMINATOR 31E

B BAR URBAN GIRL 27B 

RPY PAYNES ELVIS 34X

AOB CHAMPION BULL 2ND

DARLING HOLLYWOOD 27H

LIMOUSIN VOICE / WINTER 2020

AOB HEIFER CALF

38

2ND

CROWN HILL SHAMELESS 2H

1/2/20

SAMANTHA KENNEDY

SYES BACKSTAGE 466B

MISS TMF SHAMELESS

BIRUBI KAISER K140

3RD

DARLING HOT TOTTIE 36H

3/2/20

DARLING FARMS

DARLING ELIMINATOR 31E

TMF MISS 36Y

WULFS TAILOR MADE 2107T HOLLEES Y NOT ME

4TH

DARLING HOOTERS 320H

4/1/20

DARLING FARMS

IVY'S BUBBA WATSON HTZ24B

DARLING FAT BOTTOM GIRL 320F

AOB SENIOR YEARLING HEIFER 2ND

GREENWOOD GOOD ON YOU 73G

1/20/19

JOCELYN KENNEDY

FLEMINGTON LEGEND L12

GREENWOOD PLD BIRCH

CJSL WINDFALL 9072W

4TH

BEE ZEE POLLED GEMSTONE 14G

1/7/19

BEE ZEE ACRES

WULFS XTRACTOR X233X

BEE ZEE POLLED XRATED 73X

CARROUSELS PEAK POWER

5TH

DARLING RADIO GA GA 33G

1/3/19

DARLING FARMS

WGL CROWLEY 1C

DARLING DASH OF SUGAR 31D

RICHMOND WYATT SRD 48W

AOB BREEDERS HERD AND AOB GET OF SIRE 1ST

DARLING FARMS DENOTES

OVERALL CHAMPION

OVERALL RESERVE CHAMPION

39

LIMOUSIN VOICE / WINTER 2020

SHOW RESULTS

JUDGE

PHOTOGRAPHY

Tyson Hertz

Christine Boake Photography

1

2

1. Grand Champion Female Boss Lake Ms Molly 814F ET, Boss Lake Genetics 2. Reserve Grand Champion Female Boss Lake Ms Pillow Talk 008H, Boss Lake Genetics 3. Grand Champion Bull RPY Paynes Rush 1H, Payne Livestock & Zimmerman Cattle Co. 4. Reserve Champion Bull RPY Paynes Shogun 34H, Payne Livestock

LIMOUSIN VOICE / WINTER 2020

4

40

3

ALL-BREEDS CHAMPIONS King of the Ring Champion Bull RPY Paynes Rush 1H, Payne Livestock & Zimmerman Cattle Co, (Sire: JYF Chunk 35C, Dam: EDW Beach Body)

Stockade Lady Reserve Champion Female Boss Lake Ms Pillow Talk 008H, Boss Lake Genetics (Sire: RPY Paynes Cracker 17E, Dam: CL Yolanda Be Cool)

STOCKADE ROUND-UP PRIZE

NAME

DOB

EXHIBITOR

SIRE

DAM

MATERNAL GRANDSIRE

FEMALE BORN 2018 WITH CALF AT SIDE 1ST

BOSS LAKE MS MOLLY 814F

1/21/18

BOSS LAKE GENETICS

COTTAGE LAKE BORDER AGENT

AUTO OLGA 498A

MAGS XYLOPOLIST

FEMALE BORN 2017 OR YEARLIER WITH CALF AT SIDE 1ST

LAZY A DESIRE ME

3/9/16

LAZY A LIMOUSIN

RICHMOND ARDON SRD 79A

ELIAN POLLED XTINA

FBR BABEYS UNDERTAKER 5U

2ND

RPY PAYNES BAILEY 30B

1/28/14

EDEN MEADOWS FARM

CFLX WILD CARD

R & R MILKMAID 67U

R&R BEEFMAKER 3P

SENIOR CHAMPION FEMALE 1ST

BOSS LAKE MS MOLLY 814F

1/21/18

BOSS LAKE GENETICS

COTTAGE LAKE BORDER AGENT

AUTO OLGA 498A

MAGS XYLOPOLIST

2ND

LAZY A DESIRE ME

3/9/16

LAZY A LIMOUSIN

RICHMOND ARDON SRD 79A

ELIAN POLLED XTINA

FBR BABEYS UNDERTAKER 5U

2/1/20

PAYNE LIVESTOCK

LFLC DOLLAR BILL 764D

ANCHOR B CRYSTAL 51C

KOYLE APACHE 8A

INTERMEDIATE HEIFER CALF CHAMPION 1ST

RPY PAYNES HEATHER 55H

SENIOR HEIFER CALF CHAMPION 1ST

BOSS LAKE MS PILLOW TALK 008H

1/15/20

BOSS LAKE GENETICS

RPY PAYNE'S CRACKER 17E

CL YOLANDA BE COOL

SL BULLET PROOF

2ND

RPY PAYNES HOT DAM 37H

1/20/20

PAYNE LIVESTOCK

LFLC DOLLAR BILL 764D

RPY PAYNES DAWN 4D

COLE ARCHITECT 08A

3/10/20

LAZY A LIMOUSIN

GREENWOOD ELECTRIC IMPACT ET

ELIAN POLLED XTRA

RICHMOND TARZAN SRD 55T

2/4/20

PAYNE LIVESTOCK

LFLC DOLLAR BILL 764D

HSF ZENA

MAGS WAR ADMIRAL 

JUNIOR BULL CALF CHAMPION 1ST

LAZY A HIGH IMPACT

INTERMEDIATE BULL CALF CHAMPION 1ST

RPY PAYNES BANK ROLL 63H

SENIOR BULL CALF CHAMPION 1ST

RPY PAYNES RUSH 1H

1/1/20

PAYNE LIVESTOCK & ZIMMERMAN CATTLE CO.

JYF CHUNK 35C

EDW BEACH BODY

CHTT WORK TIME 4925W 

2ND

RPY PAYNES SHOGUN 34H

1/18/20

PAYNE LIVESTOCK

HUNT CREDENTIALS 37C

RPY PAYNES FIONA 17F ET

RPY PAYNES DIESEL 37D

3RD

EMF HELLS BELLS 13H

1/14/20

EDEN MEADOWS FARM

RPY PAYNES DIESEL 37D

IVY'S SWEET TOUCH HTZ 29Z

RPY PAYNES ELVIS 34X 

4TH

RPY PAYNES HUNTER 28H

1/12/20

PAYNE LIVESTOCK & HIGHLAND STOCK FARMS

RPY PAYNES DILLINGER 43D

ARLEY'S "B"

XJG SWL GEORGE 1Z

VIRTUAL JUDGE

Anne Brunet-Burgess

OVERALL CHAMPION

OVERALL RESERVE CHAMPION

SHOW RESULTS

ONTARIO VIRTUAL JUNIOR SHOWCASE PRIZE

NAME

DOB

EXHIBITOR

SIRE

DAM

MATERNAL GRANDSIRE

LIMOUSIN CLASS 1ST

GREENWOOD GOOD ON YOU 73G

1/20/19

JOCELYN KENNEDY

FLEMINGTON LEGEND L12

GREENWOOD PLD BIRCH

CJSL WINDFALL 9072W

2ND

BOOTHVILLE GLITTER INTHE AIR

4/16/19

SYDNEY MARTIN

SMART POLLED CALEB

BOOTHVILLE AMARILO ROSE

KING WULF N501U

LIMOUSIN VOICE / WINTER 2020

DENOTES

41

SALES REPORTS COLOURS OF AUTUMN LIMOUSIN SALE October 24, 2020 • Cookstown, ON Auctioneer: Carl Wright Sale Management: Indian River Cattle Company SALE GROSS $170,850

ALBERTA WEIGHT

STEERS

HEIFERS

900+

–

150.00 – 168.00

800 – 899

–

166.00 – 174.00

700 – 799

186.00 – 195.00

171.00 – 175.00

LIVE LOTS

AVERAGED $3,748

600 – 699

189.00 – 207.00

171.00 – 181.00

10

SEMEN PACKAGES

AVERAGED $1,250

500 – 599

204.00 – 233.00

181.00 – 196.00

4

EMBRYOS

AVERAGED $900/EMBRYO

400 – 499

226.00 – 257.00

191.00 – 221.00

300 – 399

269.00 – 291.00

208.00 – 230.00

WEIGHT

STEERS

HEIFERS

900+

172.70 – 187.44

136.61 – 159.39

800 – 899

168.95 – 187.35

146.47 – 165.63

700 – 799

174.09 – 201.38

135.72 – 170.01

600 – 699

184.92 – 222.03

156.07 – 192.20

500 – 599

197.74 – 239.85

162.62 – 201.98

400 – 499

205.57 – 251.38

172.11 – 216.74

300 – 399

195.38 – 255.28

166.99 – 209.51

LOT 13

LIMOUSIN VOICE / WINTER 2020

MARKET REPORT

42

SALE HIGHLIGHTS:

42

STOCKER

For week ending Nov 6, 2020

HLC DBCC Flatliner 05F ET 10 semen packages of 10 straws each consigned by Windy Gables Limousin sold to Albertview Limousin, Cherway Limousin, Four Mac Farms, Jill Renton, John Stewart, Keenan Gibson, Lazy H Limousin, Lisle Limousin, Michael Machan, Payne Livestock, Short Grass Limousin, Smart Limousin, Victor Horsnell, and Zimmerman Cattle Co. for $12,500

LOT 1

Clarks Fawn consigned by Clark Cattle sired by Wulfs Bank Robber 2137B sold for $9,750 to Red Maple Farms

LOT 20

CWG Ginny 28G consigned by Clark Cattle and Windy Gables Limousin sired by Greenwood Encore sold for $7,000 to Drew Wisely

LOT 6

Clarks Gold Digger consigned by Clark Cattle sired by Wulfs Bank Robber 2137B sold to Canadian Donors and Anchor B Limousin for $5,500

LOT 5

Wulfs Gabi 9003G consigned by Wulf Cattle and Clark Cattle sired by Hunts Credentials 37C ET sold to Zimmerman Cattle Co. for $5,200

LOT 27

New Life Gabby consigned by New Life Limousin sired

by DC Evinrude 56E sold to Zimmerman Cattle Co. for $5,000

LOT 24

Red Maple Gorgeous Silk consigned by Red Maple Farms sired by Wulfs Billy the Kid K234B sold to Four Mac Farms for $5,000

LOT 45

Carlsruhe Hanna ET consigned by Carlsruhe Cattle Company sired by Wulfs Urban Cowboy 2149U sold to Zimmerman Cattle Co. for $5,000

ONTARIO

Colours of Autumn Semen Lot HLC DBCC Flatliner 05F ET consigned by Windy Gables Limousin

“Striving to produce the finest Limousin feeder cattle on the planet” SHE SELLS IN THE

WESTERN SELECT LIMOUSIN SALE

DAM

DECEMBER 10, 2020 LLOYDMINSTER, SK

PATERNAL GRANDDAM

ANDREW OSCAR YOSY 921G

TESTED HOMO POLLED Bred and vet checked safe in calf to RPY Paynes Cracker 17E. Due March 6

Maternal

VIEW VIDEO

OPPORTUNITY

SERVICE SIRE

WISHING OUR CUSTOMERS AND FRIENDS A MERRY CHRISTMAS AND ALL THE BEST IN 2021

Tim, Lois & Clayton Greg & Linnea

403.779.2273 403.377.2572

tlandrew@netago.ca glandrew@eidnet.org

@AndrewRanches YOUNGSTOWN, AB

LIMOUSIN VOICE / WINTER 2020

ANDREW RANCHES ANDREW RANCHING

43

44

WRITTEN BY

PHOTOGRAPHY COURTESY OF

Tessa Verbeek

ShowChampions

PART FIVE OF SIX

PUREBRED LIVESTOCK MARKETING LIMOUSIN VOICE / WINTER 2020

O

ver the past four articles in this series we have covered a wide swath of what it takes to market purebred livestock.

Now it’s time to actually do the selling. There are numerous ways of selling purebred cattle. Many sizeable operations with a number of animals to sell each year will host annual sales – either on-farm or at a local auction market or other sale facility. These sales need not be limited to only bulls on offer, as many operations have found success in also selling open heifers, bred females, frozen genetics or flush opportunities.

Hosting your sale at the same time each year allows buyers to plan to attend your sale on that date every year. Many breeders choose to hire a

company to provide online viewing and bidding capabilities. This provides customers with an easy method of bidding themselves even if they cannot make it to the sale, and allows anyone to tune into your sale, occasionally garnering you new clients. Sale cattle may be put through a sale ring or they may be penned nearby and the video of the lot being sold shown on large television screens. The benefits and drawbacks to each are certainly something to consider when planning your sale.

I have asked many astute cattlemen their thoughts – both commercial bull buyers and other seedstock breeders have various opinions.

LIMOUSIN VOICE / WINTER 2020

Marketing in action at the B Bar Production Sale. Photo: ShowChampions.

"KEEP IN MIND THAT BUYERS DO WANT TO EVALUATE FEET AND LEGS, SO DON'T GO OVERBOARD ON THE BEDDING."

LIMOUSIN VOICE / WINTER 2020

46 The ‘traditional’ live auction sale, where sale animals are put through a sales ring, either individually or in pairs, is ideal in many ways. Buyers see the animal first-hand. In the heat of the moment it is easier to get caught up in buying when the live animal is right there in front of you to admire. It is also easier for buyers to make a last-minute decision to purchase an animal they had not looked closely at, that is selling for a deal. On the flip-side, the stress of noise, strange people, a small space, and being singled out on their own can sometimes be all too much for even typically docile cattle. Additionally, significantly more helpers are needed to efficiently move the sale cattle to and from the ring. Some operations hosting on-farm sales simply do not have the necessary space or infrastructure to have a sale ring and instead opt for playing a looped video of the animal on offer on multiple large screens. In either case, your sale cattle should be penned nearby to where the bidding will take place to allow prospective buyers to evaluate them prior to the sale.

Clearly label your pens and consider posting a pen diagram or printing off copies so buyers can easily find the cattle they are most interested in. Clean bedding such as straw is the norm for many winter sales – but keep in mind that buyers do want to evaluate feet and legs so don’t go overboard on the bedding. For warmer weather sales, grass pens are always preferable over bare dirt or concrete. If you feel it will be advantageous, consider having reference sires and dams on display as well. If the live animals are unable to be brought out, it may be worthwhile to have photographs on display of significant reference animals.

The following suggestions and timeline are perhaps second nature to those who are old hands at hosting their own sales.

Hopefully you glean some piece of helpful information – or at the very least a reference you can argue with your spouse about when the job doesn’t get done in time – regardless of your sale planning prowess.

Photo: Tessa Verbeek

Photo: Barn Girls

Photo: ShowChampions

Sale Planning & Marketing Timeline 1 YEAR PRIOR TO THE EVENT

• Set your sale date as far in advance as possible and begin publicizing it on your website, social media and advertising material – I cannot stress enough how often websites get checked for sale dates only to find last year’s date (or older) listed. Even if you have no other details just include the date and location as soon as those are known. Do it immediately following your sale each year so it doesn’t go overlooked.

• Book your auctioneer, ringmen, sales management and internet bidding provider.

• Manage your sale animals with the sale date in mind in terms of your feeding and breeding program. Always remember that they are ultimately the most important part of the sale day, and take the most time to prepare.

6 MONTHS PRIOR TO THE EVENT

• Share your date and sale information with your breed association and any other avenues that may publicize this information in their calendar of events.

• Ramp up your advertising efforts.

• Book your professional livestock photographer and videographer and catalogue designer.

• Arrange to have a livestock insurance representative attend.

• Book any equipment rentals and organize catering.

• Personally call or visit your past buyers, when possible.

Take an interest in their operation and how their calves are developing, how they weaned and sold if they marketed them in the fall.

• Consider sending an e-blast to customers around Christmas wishing them well and include a gentle reminder about the upcoming sale date.

LIMOUSIN VOICE / WINTER 2020

It must be noted that this list is written from the perspective of ‘normal’ times, which we all know are certainly not what we are presently under. The Canadian Cattlemen’s Association, the Canadian Beef Breeds Council and the Livestock Markets Association of Canada have an updated list of guidelines for Canadian Cattle Sales in 2020, made in consultation with the Public Health Agency of Canada website. These guidelines can be found under the Resources section on www.cattle.ca. Please also check your current regional requirements and government regulations when making sale plans.

47

48

LIMOUSIN VOICE / WINTER 2020

Photo: ShowChampions.

49 4 MONTHS PRIOR TO THE EVENT

2-3 MONTHS PRIOR TO THE EVENT

• Complete DNA testing such as genotyping, parentage, horned/ polled or coat colour testing – if you would like to include this information in the catalogue, which is ideal, allow yourself a month before catalogue production. A good habit to get into is to pull hair on every animal you intend to keep while they go through the chute in the fall. Store it in individually labelled bags in a cool, dry place. Allflex Tissue Sample Units are also a great option for sale animals you know you are testing. If you miss your catalogue deadline, you must still allow yourself at least a month before sale day to ensure you have results for your supplement sheet.

• Ensure you have adequate help lined up for pre-sale preparations (clipping, picturing, etc.) and sale day. Those working the cattle should be experienced and knowledgeable to keep the cattle settled and answer questions from buyers.

• Clip, picture and video sale lots (you may prefer to video closer to sale date).

• Work on your mailing list. This should ideally be an ongoing effort but sit down and really go through it before the catalogue is finalized so you know how many copies will need to be mailed out. Add new contacts, remove outdated or duplicate addresses.

Contact your breed association for mailing lists of members and commercial buyers.

• Catalogue in production (check with your catalogue designer as to their timeline and requirements for material).

• Local newspaper advertisement – ideally with a picture of at least one animal for attention.

• Order any promotional or giveaway items or staff apparel as well as lot tags and any other custom signage.

LIMOUSIN VOICE / WINTER 2020

Photo: ShowChampions.

49

1 MONTH PRIOR TO THE EVENT

• Catalogue online and mailed out.

• Drop catalogues off at auction markets, farm supply stores, veterinary clinic, etc. where permitted and consider posting a flyer type poster and business cards at those same venues if they have a bulletin board. Old fashioned still works.

• Be active on your social media accounts and consider posting a link to your catalogue, or a photo or video of a specific lot to related ‘groups’ on Facebook such as those advertising cattle for sale in your province. Continue to be active on social media year-round, but extra attention should be given to this during the month prior to your sale.

• Send e-mail to contacts informing them that the catalogue is online. Send a link to your breed association and any other industry group that would put a link to your catalogue on their website.

• Keep in mind that you will be touring prospective buyers ahead of the sale, so ensure your animals and facility are presented in the best way possible throughout the weeks prior to the actual sale day. Have promotional items, refreshments, and other hospitality on hand for those who come to view the cattle ahead of the sale.

Photo: Tessa Verbeek

2 WEEKS PRIOR TO THE EVENT

• Videos of all lots should be available online a minimum of 2 weeks prior to the sale.

• Call or e-mail all past buyers as well as new inquirers – make sure they received your catalogue, personally invite them to attend the sale and answer any questions.

LIMOUSIN VOICE / WINTER 2020

WEEK OF EVENT

50

• Send e-mail blast reminder of event – inquire with your breed association if this is a service they provide.

• Continue to be active on your social media accounts and consider posting another link to your catalogue, or a photo or video of a specific lot to related ‘groups’ on Facebook such as those advertising cattle for sale in your province.

• Radio advertising is most effective the week of the event. Phone numbers are not remembered well, opt for encouraging people to visit your website instead as the words that make up your website URL will be better remembered than a phone number.

• Make any updated printed materials such as sale order, supplement sheets, lot signage, pen diagram, etc.

• If you are utilizing internet bidding check your internet speed in your facility (Google how to do this). Consider contacting your internet provider to ask for an improvement to your internet speed and/or buy an internet booster or mobile hub.

• Finalize facility preparations such as yard clean up, pen set up, bleacher, table and chair set up, and decorations.

Photo: ShowChampions

51 DAY BEFORE EVENT

• Meet with your sales staff and helpers the day before or day of the sale to finalize plans for the day.

• Post sale order and supplement sheets on website and social media.

• Bed pens with fresh straw if sale is in winter. If sale is in summer, consider waiting until the morning of the sale to move cattle into freshly mowed grass pens.

DAY OF EVENT

• Put out highway directional signage and hang signs identifying animals or lot numbers for the sale.

• Final set up of decorations, food and refreshments, etc.

• Have catalogues, supplement sheets, and promotional items available.

• Knowledgeable sale hosts should remain near where the cattle are penned to answer questions.Have two or more people welcoming and registering buyers as they come in (recording their name, address, phone number and e-mail). If at all possible one person should be a sale host that knows most of the buyers.

• Have two or more people at settlement table including payment and delivery instructions and give buyers a copy of their invoice and any additional paperwork as well as a buyer appreciation gift.

Consider extra gifts for volume buyer and/or high seller. If at all possible one person should be a sale host that knows most of the buyers. Your livestock insurance representative should have their own space at or near the settlement table.

MARKETING PARTNERS DIRECTORY PHOTOGRAPHY & VIDEOGRAPHY GOLDEN THREAD LIVESTOCK IMAGES

1.306.681.5340 sarah@goldenthread.ca www.goldenthread.ca

SHOWCHAMPIONS INC.

1.866.844.2295 info@showchampions.com www.showchampions.com

Team members located in Ontario, Saskatchewan & Alberta Sarah Buchanan

Premium Livestock Photography Allan Browarny

GRAPHIC DESIGN Calgary, Guelph, Fargo, Kansas City Ben Graham

1.403.410.7600 ben.graham@adfarmonline.com www.adfarmonline.com

GRAPHIC DESIGN & VIDEOGRAPHY COLE'S AG COMMUNICATIONS

Calgary, AB Cole Christensen

1.403.589.3529 cole@colescomms.com www.colesag.com

SALES MANAGEMENT BOHRSON MARKETING SERVICES LTD.

Olds, AB Scott & Rebecca Bohrson

1.403.370.3010 bohrsonmarketing@gmail.com www.bohrson.com

LIMOUSIN VOICE / WINTER 2020

ADFARM

Photo: ShowChampions.

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EVENT FOLLOW UP

• Promptly complete transfer of animals through your breed association as soon as payment has been made.

• Deliver or help to coordinate delivery of animals and follow up with a thank you letter, card or call.

• Thank your sales staff and helpers and make notes of areas for improvement for the next year.

LIMOUSIN VOICE / WINTER 2020

RESPONSIBILITIES

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• Helpers for facility clean up and take down • Caterers or local group (ie. 4-H club) in charge of food and refreshments • Buyer registration table (2+ people) • Auctioneer • Ringmen (2+ generally) • Internet bidding representative (best to set them up on the block next to the auctioneer) • Video person (to move from one lot to the next in a video sale, if internet bidding representative is not taking care of this) • Blockman (knowledgeable individual to speak about lots) • Sale ticket clerk (on block recording lot, price, buyer

information) and sale ticket runner (to run tickets from clerk to settlement table) • Phone bidding representatives (in addition to ringmen, this may be any of the sale hosts or other trusted, knowledgeable individuals) • Buyer settlement table (2+ people) • Livestock insurance representative • A number of people experienced in handling cattle that are in the back to keep livestock clean and fed, moving animals to and from pens and working sale ring entry and exit gates.

• Load out crew that is efficient and knowledgeable.

• Hiring a professional photographer to cover your sale (do so well in advance), can provide you with many highquality images to use in future advertising. Alternatively, you may wish to ask a friend or family member with a good camera to at least snap some photos from the day.

• Hospitality team: Keeping washrooms clean and stocked with necessary supplies, emptying garbage cans if needed, parking shuttle service if it is a long distance to walk, and always very important to most sales – bartenders. Don’t forget the ice, even when it’s -20.

Muscle.

Fertility.

Docility.

Yield.

SONS SELL

DIAMOND C BRAVEHEART

SONS SELL

ANCHOR B DONALDSON

MARK YOUR CALENDAR FOR OUR 2021

bull sale

HE SELLS

HE SELLS

TSC 7H

SFL 114H

MONDAY FEBRUARY 15 2021 AT THE FARM (SE OF STETTLER) Selling Limousin Murray, Bev, Kallie, Bryce & Annie, Tyler & Claire Breeding Stock stewartlimousin@gmail.com box 1326 stettler AB T0C 2L0 since 1970. www.stewartlimousin.com

home 403-742-5226 murray 403-742-9813 tyler 403-741-9571 bryce 403-740-2638

Find us on Facebook "Stewart Limousin"

NEWS BRITISH COLUMBIA Greetings from beautiful British Columbia. This year has definitely presented its fair share of trials and tribulations. I think most will agree that we won’t be sad to see the end of 2020. However, it wasn’t just the worldwide pandemic that challenged British Columbia producers.

Most of the province was drowned out this summer with record setting rain falls. Although this moisture grew bumper hay crops, it was almost impossible to find a long enough window of fair weather to harvest it. It has been said many times “well, rain is better than forest fires”, but I’m sure I can speak for most producers when I say a happy medium would be greatly appreciated!

SUBMITTED BY

Erin Kishkan

With the province under strict COVID protocols there was no public Limousin events to be had this year. Limousin breeders still managed to keep our breed in public eye with advertisements and virtual events.

Many 4-H clubs modified their achievement days to allow the members to still showcase their projects and sell them. Limousin even reined champion in some districts and we want to congratulate every youth who exhibited a Limousin influenced animal on their achievements. BC Limousin breeders are gearing up for a fantastic 2021 with bull sales and production sales already on the calendar. BC has some of the best genetics in the west, whether you are looking for Fullblood, Purebred, or Lim-Flex, be sure to put us in your travel plans next year!

Phone: 1 (306) 664-3458 Email: info@houghtonboston.com

LIMOUSIN VOICE / WINTER 2020

www.houghtonboston.com

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If we’ve learnt anything from the wee coos of Scotland over the years, it’s that great things can come in small packages.

At Houghton Boston Printers in Saskatoon, Saskatchewan, we specialize in low and high volume ‘cattle-logue’ printing and we’d love to work with you.

Proudly Printing on the Canadian Prairies for over 100 Years

NEWS ALBERTA

SUBMITTED BY

Cameron Olson

The ALA was able to hold a combined in-person and video-conference Annual General Meeting on October 24. 2020 in Stettler, Alta. The meeting was very productive – our new bylaws were passed. Thank you once more to the committee of Wayne Burgess, Amy Miller, and Tiffany Richmond for their efforts in producing an excellent working document for us.

Farms A, B, and C all attend a bull congress in the new year. Farms A and B bring live cattle, and C commits to helping set up and man the booth. Any or all the farms can pay $100 or more into the draw at that congress, and the ALA will match funds up to $500. At the congress, attendees are able to enter the draw at no cost, and the successful entry in the draw will receive a credit for the amount raised (in this case, $300 from farms and $300 from the ALA = $600) to purchase a Limousin animal from farm A, B or C. The transfer must be received by the CLA for the credit to be awarded.

The data collected during the draw will be entered into a database and made available to all ALA members on request, and could be used as a mailing list for bull sale catalogues, etc. We hope that our members give this opportunity a try during this trial run, and we welcome advice to improve it before we implement it permanently.

At the meeting, one director position was open. Lois Andrew of Andrew Ranches was nominated and won the position by acclimation. Lois has faithfully served as treasurer for several years, and we look forward to her continued service. Tiffany Richmond ended her second term on the board and decided not to seek another term. We thank Tiffany for 6 years of dedication and wish her well in her future endeavours.

Following the AGM, a brief directors meeting was convened, and the executive was elected: ALBERTA LIMOUSIN BOARD OF DIRECTORS President:

Cameron Olson ♦ Vice-President: Tyler Stewart ♦ Secretary/ Treasurer: Lois Andrew ♦ Directors at Large: Tim Andrew, Brandon Nemetz, Leo Plante

Please stay tuned for more detailed information regarding the draw, and as always, reach out to a board member if there are any questions or concerns.

ANNUAL BULL & FEMALE SALE

RAYMOND & CORINE VERBEEK HOME 780.939.2173 | RAYMOND 780.982.2176 COLIN, TESSA, & RYLIN VERBEEK COLIN 780.982.1676 | TESSA 403.636.1066 Morinville, Alberta | crverbeek@xplornet.ca www.hillviewfarmslimousin.com

MARCH 6, 2021 AT THE RANCH

LARGE SELECTION OF 2 YEAR OLD & YEARLING BULLS AND SELECT HEIFERS MORINVILLE, ALBERTA

LIMOUSIN VOICE / WINTER 2020

The ALA is excited to announce a new pilot project for our members.

Between January 1 and December 31 of 2021, any members who either host the ALA booth or bring display cattle to a non-ALA event will be given the opportunity to participate in a buyer’s draw. Those members exhibiting cattle or actively working the ALA booth at an eligible event will be able to “buy-in” to the draw at a minimum of $100. Those funds will be matched by the ALA to a max of $500 per event, and an entry in the draw from the event will receive a sale credit valid for the purchase of a Limousin animal from any of the participating members at the event. Let me use an example to illustrate:

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NEWS SASKATCHEWAN

SUBMITTED BY

Jean Hewson

As fall has come and we have finished harvest, weaned and marketed our calves we will begin our winter preparations. We are also into show and sale season and there are a few events scheduled in Saskatchewan.

The Lloydminster Stockade Roundup went ahead on November 4-7, this being the only fall show it was definitely a great event for all breeders. Upcoming sale in Saskatchewan include: ɐ 2nd Annual Qually-T Limousin Production Sale on November 28, 2020 at 1:00 pm at the Saskatoon Livestock Sales. ɐ 9th Annual Western Select Limousin Sale on December 10, 2020 at 1:00 pm MST at the Lloydminster Exhibition. A number of western Canadian breeders will have some top Limousin cattle on offer. ɐ B Bar Cattle Annual Bull & Female Sale on December 15, 2020 at 2:00 pm at the ranch, Lucky Lake, Saskatchewan.

Contact any of these breeders for more information – I’m sure they will be more than happy to help you out. Stay safe everyone!

AT THE WESTERN SELECT LIMOUSIN SALE

LIMOUSIN VOICE / WINTER 2020

Take home your choice of these two up and coming herdsires or get your hands on this powerful heifer calf!

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FLATLINER X DBCC FRENCHMAIND 1F (SOOT)

DAM

FLATLINER X MISS HEW 4Y

DAM

CRACKER X DBCC FOXY LADY (RUST)

Ashton & Kendra Hewson

PO Box 182, Unity, Saskatchewan S0K 4L0 | Phone: 306.390.7987 | Email: doublebcattleco@yahoo.ca

DAM

NEWS MANITOBA

SUBMITTED BY

Travis Hunter

Season's Greetings from the Manitoba Limousin Association. As I'm writing this report mid-October, harvest is 95% done in Manitoba which is a nice change from the struggle that was last fall. Reports are that yields are a solid average and quality is excellent. Prices are volatile but seem to be stronger as of late due to weather issues in other parts of the world.

With crops in the bin, calves are starting to get weaned and the auction marts are seeing numbers increase. Prices at these early sales are lower than the strong calf sales of last fall.

COVID-19 has cancelled the provincial female sale that we had hoped to have this fall. Manitoba breeders have a tremendous set of females available by private treaty. Please check out their offerings in the Voice, Manitoba News & Views, or their websites.

The MLA has set our Annual General Meeting for January 6, 2021 at 7:00 pm via Zoom. If you are interested in joining the Association or have concerns or direction for the board please contact a director.

Merry Christmas & Happy New Year from the MLA, enjoy the holidays with family and friends.

SOCIAL NEWS

Photo credit: Jill Renton with Cattlevids

STOCKING THE HERD the limousin

event

2021 Canadian Junior Limousin Impact Show

Everyone welcome

2021

July 28–31 Spencerville, ON

Please plan to join us next summer in Ontario! impactshow2020@gmail.com

Tim and Amber Davey of Maplehurst Farms, Westbourne, Manitoba welcomed McKenzie Ann Davey born September 26, 2020 at 8:10 am, weighing 6 lbs 12 oz. Big sister Keirsten and big brother Karson are excited to have a little sister join their family!

LIMOUSIN VOICE / WINTER 2020

of the summer

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NEWS ONTARIO

SUBMITTED BY

Chad Homer

1. Limousin show in at the Fall Finale Beef show, held from Oct 8 to 11 in Lindsay, ON. Photos by Barn Girls Photography.

LIMOUSIN VOICE / WINTER 2020

It sure has been a year of change, I write this after Ontario would have just wrapped up its Provincial Show. Instead we are left to remember all of the good times from past years and begin to plan for the year to come. The OLA board held a social distanced, in person meeting after a summer of Zoom Meetings and conference calls. The board also held elections for the 2020 Executive, discussed the promotion of Limousin influenced feeder calf sales and the Scholarship Competition for OJLA members.

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The OLA has set out to make the promotion of Limousin influenced feeder calves a topic of focus in the years to come by aiming to work with sale barns and auction marts, so we may provide a set list of sales for buyers to be able to source quality Limousin genetics to excel in their feeding programs. A list of sales has been promoted on social media and other avenues to try and make these sales a success. The initial plan was to also have board members on hand to supply refreshments, but in 2020 that may be a challenge. The goal is to help promote calves sporting the pink tag as quality and dependable cattle.

The OLA 50 Years Forward Scholarship was set up to help our large and involved group of OJLA members with their education. $3,000 was set aside and applicants were asked to submit a video based around the topics ranging from animal husbandry to how has the Limousin breed influenced them as young producers. We will be excited to share the results and possibly some of the videos in the future.

The elections of the Executive were held, Chad Homer was elected President, Nathan Allen as Vice President, Jim Wiley as Executive Director, Brent Black as Treasurer and Nancy Lawrence will continue as the Secretary for the OLA. Other board members include Wayne Lawrence, Dan Darling, Carolyn Darling, Rob Weppler, Emily Gibson, Mike Geddes, Matt Zwambag, and Justin Burgess. The OLA would like to express a huge thanks to the 2019 President, Mike Geddes and are glad to have him remain with us for the year to come.

NEWS/NOUVELLES DU QUÉBEC

Diane Joly

1. Buyers of the best Limousin bull of 2020, Ferme Nathalie Dubois, along with the breeder, Mathieu Simard 2. Hugo Dethier with SDJ Polled Gatsby, sired by B Bar Titanium 3Z on the day of the entry at the St-Martin Station

2

ST-MARTIN BULL TEST STATION

STATION D'ÉVALUATION GÉNÉTIQUE ST-MARTIN EN BEAUCE

Even with all fairs and shows cancelled in Quebec this summer, breeders of Limousin cattle have not stopped during this pandemic and have continued to offer high quality genetics to producers to improve their herd. Last February, the farm D.M. Simard from Ste Sophie de Levrard, for the second year in a row won the banner for the highest testing bull for 2020.

The bull ZTY 74F was purchased by Nathalie Dubois from St-Félix de Kingsey. As previously mentioned, the station received 17 Limousin bulls from four different breeders. They are Ferme A.T.J.C.L.A., Ferme D.M. Simard, Ferme SDJ and Ferme Passion Boeuf. We invite you to follow the test results on the website www.agrireseau.qc.ca./bovinsboucherie. Bulls that pass test will be offered for sale February 20, 2021 which will be held on site and will also be on available for viewing on www.liveauctions.tv.

Même si toutes les foires agricoles et les expositions ont été annulées au Québec pendant la saison estivale, les éleveurs de sujets de race pure Limousin n'ont pas baissé les bras devant la pandémie qui nous frappe et ils ont continué à travailler fort pour offrir aux producteurs vache-veau d'excellents sujets reproducteurs pour leur élevage. En février dernier, la ferme D.M. Simard de Ste-Sophie-de-Lévrard, pour la deuxième année consécutive, se voyait attribué la bannière pour le meilleur taureau de race limousin de la station de 2020. Le taureau ZTY 74F a donc été acheté par la Ferme Nathalie Dubois de St-Félix de Kingsey.

We would like to use this occasion to wish everyone a great calving season, but more importantly good health to everyone and their families during these difficult times.

Comme déjà mentionné précédemment, la station accueillait en septembre dernier 17 taureaux Limousin provenant de quatre éleveurs différents. Il s'agit de la Ferme A.T.J.C.L.A., Ferme DM Simard, Ferme SDJ et la Ferme Passion Boeuf. Nous vous invitons à suivre les résultats des pesées ainsi que le rapport de conformation final sur le site www.agrireseau.qc.ca./bovinsboucherie. Les taureaux ayant réussi l'épreuve vous seront offerts lors d'une vente à l'encan le 20 février 2021 qui se tiendra sur le site de la station et qui sera également diffusé sur internet par www. liveauctions.tv.

Nous profitons de l'occasion pour vous souhaiter une excellente année dans votre production, mais surtout nos meilleurs vœux de santé en ces temps difficiles.

FROM OUR OUTFIT TO YOURS As we pass through another holiday season, we can’t help but think of folks like you who make the journey so special. Thank you to everyone that supported our program this year. Wishing everyone a Merry Christmas that brings friends to your fireside, happiness to your heart, and good health throughout the New Year.

LIMOUSIN VOICE / WINTER 2020

1

SUBMITTED BY / SOUMIS PAR

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NEWS MARITIMES

SUBMITTED BY

Sidney Patton & Ashley Higgins

LIMOUSIN VOICE / WINTER 2020

Ashley Higgins & Sidney Patton

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2020 has been a trying time for all, including beef farmers. Many breed shows and sales that usually happen every year have moved to virtual experiences, in light of COVID-19.

As aging out members in our final year in the 4-H program, having this Limousin fun show allowed us to be able to end our 4-H career in a positive way, while allowing us to step into the show ring one last time.

Although we were not allowed to meet as part of the 4-H organization, leaders and owners of Balamore Farm, Joe and Carolyn Cooper, decided they wanted to do something for their members independently because of all the missed opportunities 2020 brought. Joe and Carolyn made the decision to host a small fun show in August which in turn gave their members something to work toward with their 4-H cattle, they had been training since January.

As members, we are so fortunate to be able to show for and represent Balamore Farm. We are grateful to Joe and Carolyn Cooper for organizing and hosting this fun show that allowed members to feel a sense of normalcy and be able to be in the show ring at least once this year.

While adhering to necessary health protocols and keeping appropriate social distancing at the forefront, members and their families gathered at Balamore Farm for the fun show on August 23, 2020. John Calvin Siddall, from Top of the Hill Farm, was the judge for the day. Throughout the years, John Calvin has not only been a phenomenal judge for multiple shows, he has also taught us lots about judging, clipping and fitting. At the fun show, members participated in both showmanship and conformation classes. Overall, it was a fantastic experience that allowed members to showcase their Limousin cattle while learning new skills for their next show ring experience.

When we first began showing beef cattle eight years ago, we had no idea how rewarding it would be to see the progress from halter breaking a heifer or young bull, to being able to walk into the show ring and confidently showcase that animal. For anyone that shows beef cattle, we think you will fully understand that although it can be challenging at times during early stages of training, at the end of the day we are all proud to show and represent the Limousin breed.

We have had the opportunity to show with the Maritime Junior Limousin Association as well as the Canadian Junior Limousin Association when they held their National Show at Balamore Farm in 2018. Over the years, we have made many friends that share the same love of the Limousin breed and look forward to continuing to grow those friendships over the coming years.

Your herd is covered.

On the ranch, you make decisions using visual appraisal every day. But what about the traits you don’t see? Neogen’s GGP is a genomic test using gene markers that have the greatest influence on economically important traits and the most impact on key traits that cattle inherit from their parents. We’ve loaded the most informative markers and filled in the gaps to provide you with the most complete and powerful seedstock selection tool in the industry.

So, you can be sure those lines in the tag are working overtime for you to provide confidence in selection decisions that help bolster your reputation amongst your herd and customers for generations to come.

GGP’s markers have you covered and informed. Leverage GGP today by contacting your breed association or go to genomics.neogen.com/en/ggp-beef

© NEOGEN Corporation, 2020. NEOGEN is a registered trademark of NEOGEN Corporation.

WRITTEN BY

Mark Anderson

NORTH AMERICAN LIMOUSIN

FOUNDATION REPORT NALF completed its August board meeting in Denver. The August board meeting is typically centered around budgeting for the next fiscal year.

Much of this year’s discussion was centered around positive items we can do as a breed in terms of marketing, promotion and research on our cattle thanks to membership registrations and transfer levels in spite of last year’s rate increase. The financials look very positive heading into the fiscal year end in spite of challenges created by Covid-19 and the resulting impacts on our breeders.

LIMOUSIN VOICE / WINTER 2020

At the August budgeting board meeting the board has approved a $15,000 increase in our national commercial marketing program which incorporates new advertising outlets in addition to maintaining our venues such as Superior, Working Ranch and DV Auction. We are also revamping our advertising campaign to promote the advantages of using Limousin and Lim-Flex genetics in the commercial cattle industry focusing on the inherent advantages of the breed for both commercial cow calf operators, feedyards and packers.

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The NALF board has also approved new research on our cattle in conjunction with Kansas State University. Through this research we will be attempting to put Limousin sired calves, Lim-Flex and a control group of English based feeder cattle on feed to capture intake and feed conversion data. This will not only include group closeout and feed performance data but also a 60-day individual intake trial as well.

Our feed intake and conversion data is very dated. Your cattle have changed and improved dramatically the last 5 years and the board feels it is critical to document the Limousin advantage to the commercial industry with new valid research trials on our current cattle that can be used in a national advertising campaign as well.

We also plan to capture individual carcass data on the cattle to a logical slaughter end point to document the advantages of using both Limousin and Lim-Flex® sires into an English based commercial cowherd. This will hopefully document the following advantages we would expect to see at both the feedyard and packer segments of the beef industry. Improved average daily gains, superior dry matter feed conversions resulting in cheaper cost of gains at the feedyard level with heterosis achieved in the terminal cross. Larger out weights at harvest compared to their English based counterparts resulting in additional rollback on breakevens with maintaining feed efficiency and superior dry matter conversions. Cattle that should have advantages at the packing house that should still be able to grade 85% choice and above while maintaining a higher percentage of yield grade 1-3 cattle than their English counterparts. Additional NALF members have been sending actual kill data on customers that they have sold bulls to into their commercial cow/calf operators that are feeding their cattle out. Many of these kill sheets are coming back with group harvest date that are now grading 80-90% Choice or higher with minimal yield grade 4 and 5 cattle. This will also be promoted and publicized over the next 12 months.

This year, NALF has had an increase of members who have enrolled in the LIMS, whole herd reporting program similar to what you are doing in the Canadian Limousin Association. The increased interest in LIMS was spurred by the LIMVision Cow Herd Project in partnership with Neogen.

As you are aware in Canada, this lets a member genomically test the female portion of their herd or their “Cow Factory” at a more affordable price versus regular retail cost. This also qualifies that member to obtain that discounted rate every year on their replacement females to keep

Photo: Tessa Verbeek

their cowherd current and achieve higher accuracy on their EPDs and expanded progeny equivalents acquired through genomic testing.

In the NALF herdbook, genomically enhanced testing has increased dramatically the past 3 years, but the bulk of this has been on bull sale offerings, A.I. sires and donor dams. To reach our full potential in an effort to increase expected mating accuracy, genotyping the female portion of our herd book is just as important. The increased progeny equivalents of 15-20 head on weight trait EPDs that are achieved with the IGS cattle evaluation when also incorporating performance and pedigree data has been a game changer for the seedstock industry.

We are looking forward to working with the Canadian Limousin Association moving into the next decade as the tools and technology available to us all are vastly improved compared to just 5 years ago that members are taking advantage of that allow breeders to make accelerated improvements in their cowherds across the country.

Although times have been difficult and challenging in 2020, our breeders, similar to your breeders, are continuing to forge ahead in the business of providing superior seedstock genetics to supply the commercial cattle industry.

LIMOUSIN VOICE / WINTER 2020

As you are now aware, IGS recently released the long awaited new EPD set with adjustments to growth trait predictions referred to as “Work Order 1”. The next update from IGS will include updating the US MARC data used in the IGS evaluation for the carcass trait EPDs. This update will be positive with the new MARC data to both our carcass weight EPD and marbling EPD here in the U.S.

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WRITTEN BY

Tessa Verbeek

DID YOU KNOW?

DIGITAL BEEF CUSTOMERS & TRANSFERS

LIMOUSIN VOICE / WINTER 2020

As we approach sale season, there are tools within your DigitalBeef account that can help make your sale preparations and post-sale paperwork a little easier. When logged into your DigitalBeef account there is a “Customers” button on the left-hand menu. You can select a reporting length from 12 to 60 months and generate an Excel file mailing list of all of your customers that have purchased from you during that time period. This list will include their member ID (which will come in handy during transfers), name, address, number of head purchased and date of last purchase.

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Transfers can be easily done online, yourself, provided a registration paper has never been printed for the animal being transferred. If you already have a registration paper in hand you will need to complete the transfer on the back and mail it into the CLA office.

To transfer animals online click on the Work Queues tab in the lefthand menu and then select “Transfer Animals”. Click the “Choose from My Animals” button and select the animals to be transferred. If you have chosen an animal by mistake you can remove them from the Transfer Queue by clicking the red X on the top left beside the animal’s registration number. Type the buyer’s member ID into the blank field or Search for Buyer by postal code. If the profile you are looking for is

not listed, please contact the CLA office with the buyer's information.

Enter the appropriate sale date in the format of DD/MM/YYYY. Click validate and confirm that the name of the buyer that comes up is correct for the animal you are transferring. If there is a mistake you can click “unlock”. For bred females enter all of the breeding and pasture exposure information or your buyer will not be able to register progeny. You can enter a bull’s tattoo number in the registration number field. Click validate after each AI/pasture exposure entry. If all transfers were to the same party on the same date, you can enter that information at the top of the transfer queue before selecting the animals to transfer. You can select multiple animals and fill in all of the information before proceeding with the transfer. When you are ready to complete the transfers simply click the “Continue” button at the bottom of the page.

It should be noted that as per CLA by-laws, in the case of the sale of an animal or an interest in the animal for breeding purposes, the seller shall complete the application for transfer and forward the application for transfer and the certificate of registration to the Association within 90 days of the date of the sale. Furthermore, the by-laws state that the seller shall provide the purchaser with the transferred Certificate of Registration evidencing the purchaser’s ownership of the animal, within 180 days of the sale of the animal. It is your responsibility as a breeder and your right as a buyer.

You are always welcome to contact the CLA office for assistance with completing your transfers online or to inquire about certificates on transferred animals.

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LIMOUSIN VOICE / WINTER 2020

WRITTEN BY

Chloe Long, MSc

Beef Feed Technical Sales Masterfeeds, an Alltech Company

LIMOUSIN VOICE / WINTER 2020

There is an old saying in the cattle industry that says, “You only get one chance to start a calf off right.” This adage emphasizes how imperative it is to provide the calf every opportunity to get a healthy start to life. Of the list of things to be completed, the most important is to ensure newborn calves receive colostrum within the first six hours of life. Calves are born without any protective immunity against environmental germs and internal inflammation, so they require the immunoglobulins, or antibodies, from the colostrum to supply them with passive immunity before they go on to develop active immunity.

Active immunity is developed once calves are physically exposed to bad bacteria and pathogens and develop their own immune system.

There are many management factors that go into the successful transfer of passive immunity from cow to calf. The goal of this article is to highlight some of the important factors related to colostrum quality and to provide some helpful hints to provide calves with the best possible start to life.

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Not all colostrum is created equal. The cow begins to make her colostrum weeks before the calf is born. She pulls the constituents of colostrum from her body to make it, including fat, growth factors, hormones, vitamins, minerals, and the immunoglobulins (often abbreviated as Ig). The amounts of these constituents are dependent on the health status of the cow herself, so she needs to be in a healthy state in order to put all the components together to make high quality colostrum. Experts have determined that high quality colostrum has at least 50 g/L of immunoglobulin G (abbreviated as IgG) (Maunsell, 2014). A factor that goes together with concentration of immunoglobulins is quantity of colostrum available for the calf.

Calves need a total of 180-200 grams of IgG within the first six hours

EXTENDING THE

COLOSTRUM QUALITY

after calving and if, for example, the colostrum is 50 grams of IgG per liter, the calf would need to consume about four liters in those first six hours (Durst, 2017). If the concentration is less than 50 g/L IgG, the calf would have to consume more colostrum than four liters in order to get the IgG it requires. This may involve more management to get these calves to consume the amount of required colostrum within the critical window of time, especially calves with a poor suckling reflex or born under difficult calving conditions. An estimate given by a large animal veterinarian at the University of Calgary states that about one third of calves born in Western Canada don’t achieve adequate immunity from colostrum due to either low quality colostrum or not enough consumption in the critical window (Thomas, 2020). Hard winters and inadequate nutrition for the cow are known inhibitors of quality colostrum production. There are tools that can be used to evaluate colostrum quality on-farm. A Colostrometer or a Brix Refractometer which are both about $50/unit, can readily measure IgG in colostrum samples on-farm.

Alternatively, the following management techniques are tried-andtrue factors known to positively influence colostrum quality whether you test or not. First, ensure immune status of the cow is sufficient.

Typically, providing a vibriosis, leptospirosis (5-way), and the IBRVPI3V-BVDV (type 1 and 2)-BRSV thirty to sixty days before breeding, and then E. coli, rotavirus, and coronavirus 3-6 weeks before calving is standard protocol, but follow up with a veterinarian for administration directions and recommended deviations from this protocol for a given year. A proper vaccination protocol will supply the cow what she needs to ultimately generate colostrum with plenty of IgG. Another factor that will positively influence colostrum quality is mineral status of the

In addition to mineral and technology supplementation, the plane of nutrition of the cow will influence her ability to make high quality colostrum. Protein and energy are the building blocks of so many of the key components in colostrum.

The cow will begin to make her colostrum weeks before the calf is born, so the transfer of Ig from the blood to the mammary tissue begins well in advance to calving, and potentially even at the midpoint of gestation (second trimester). Therefore, it is critical for cows, especially first calf heifers, to have ample protein and energy nutrition in the month or two leading up to parturition. If first calf heifers are provided every opportunity to produce high quality colostrum (i.e. a high plane of nutrition and proper vaccination protocol), then there is no reason why their colostrum should not be as good as multiple parity cows, which is a common misconception.

There is no denying the importance of getting colostrum into the calf at the critical time (first 6 hours following calving). Without the proper quality and quantity of colostrum, the calf will not have the opportunity to build the passive immunity needed to thrive. Luckily, there are known management practices that will ensure successful transfer of passive immunity from cow to calf. A good organic mineral program, a high plane of nutrition, and an up-to-date vaccination protocol are imperative for the cow herd and colostrum quality. An investment like this in the cow herd will not only provide the best possible start for calves, but also save countless (possibly sleepless) hours bottle feeding baby calves.

LIMOUSIN VOICE / WINTER 2020

Photo: Tessa Verbeek Photo: ShowChampions

cow. Research using Masterfeeds Blueprint mineral program has demonstrated that supplementing cows with key trace minerals, like copper, zinc, and selenium, in the organic form, increases IgG in their colostrum (Ogilvie et al., 2020). These specific trace minerals are vital to the formation of Ig. Furthermore, calves born to cows provided organic trace minerals during gestation had increased ADG and weaning weights, compared to calves born to cows provided inorganic trace mineral (Price et al., 2017). Biomos, an Alltech technology included in the Masterfeeds Blueprint line, when fed to cows during the four weeks prior to calving has been shown to increase immunity against rotavirus in the cow herself and also in her calf just 24 hours after birth (Franklin et al., 2005).

67

HERD HEALTH

LIMOUSIN VOICE / WINTER 2020

SELECTING THE RIGHT ANTIBIOTICS

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With most of the older antibiotics still available and several very effective long acting antibiotics in use, the choice for the rancher or feedlot owner has never been greater. Albeit, a few very effective drugs, especially those in combinations, have been removed from the marketplace over the years. The difficulty is with so many factors hinging on the outcome, deciding which antibiotic to use or if one is necessary at all, can be a very difficult decision. Hopefully, after reading this, the thought process will become clearer. One article cannot hope to clarify every possible combination but in the end work with your veterinarian to decide on a strategy, protocol and list of choices for at least the common diseases. The real goal is preventing disease through vaccinations, biosecurity, low stress weaning, low stress handling and other management strategies, but one still may need antibiotics from time to time. Reading the label is always beneficial as diseases for which clearance has been granted are written on the label. This alone gives you a start as to what types of diseases and subsequently what organ systems the antibiotic will get into. All the antibiotics now, even the old ones, need a veterinary prescription and are available only at a veterinary clinic. This ensures you know what conditions it is used for, dosage, method of administration, withdrawal and any safety issues.

We don’t want to burden ourselves and the critter with a long slaughter withdrawal. If daily care is better can we accomplish that or is the next best long acting product the way to go. Other considerations will be the syringability (especially important in winter), dosage amount, safety, means of administration (subcutaneous, oral, intravenous, etc.) and cost of the product per treatment day. The cost per day is really the way to truly compare treatment costs. The longer acting products will cost more because they last longer. The upside is less labor necessary and subsequently less stress on the cattle processing them. This may be nullified if other procedures or painkillers, etc. must be given on a daily basis anyways. Bottom-line is there is a lot to consider.

Veterinarians make several decisions before we decide what is the appropriate course of treatment. First off, are antibiotics even necessary or will convalescence be all that is necessary. If there is no bacterial infection present or expected in the future antibiotics may be unnecessary such as the case with viral infections. On large, mature cattle or feedlot animals the meat withdrawals definitely need to be considered. If a condition becomes chronic, slaughter may be an option.

A few antibiotics are what we call broad spectrum meaning they work against a wide array of bacteria in different organ systems. The older sulphonamides as well as newer drugs like “Nuflor”, “Resflor” or “Excede” are fairly broad in their effect as are generics of some of these antibiotics that have recently come out. Generics of some of these antibiotics that have recently come out. Other drugs are very specific for say treatment of pneumonia. The macrolide antibiotics are a class

The main decision we as veterinarians and you as farmers make is what are the conditions, what organ system is primarily involved and the causative bacteria likely. From these three main things the most appropriate first, second and third choice of treatment is made. These three choices might be made in different order on specific farms based on farmer preference, previous results or current research results.

Veterinarians will even have different “favourites”. There is almost never a specific one choice.

WRITTEN BY

Photo: Tessa Verbeek

Dr. Roy Lewis DVM

There are two big classes of bacteria gram positive and gram negative.

Clostridial infections such as blackleg or anthrax are caused by grampositive organisms. We were always told at veterinary school “P” for positive and “P” for penicillin. This older antibiotic is still quite effective against certain conditions and most veterinarians still use some.

Diseases such as blackleg produce toxins and the animal succumbs quickly so prevention in the form of vaccination is the only effective way to prevent this disease.

In order to be effective, we must pick the right drug, administer it in time and at the right dosage. Weight must be estimated correctly. These antibiotics have been formulated to be effective at the appropriate dosage. Twice as much as necessary will not be more effective and will only cost you more and result in an increased drug withdrawal. The safe rule is if you double the dosage you double the slaughter withdrawal.

Always, always keep that in mind.

I would be remiss here if I didn’t mention supplemental drugs to act as pain killers, anti-inflammatories, appetite stimulants, etc. In specific

disease entities they are often given in conjunction with antibiotics to quicken or improve the response. Again, your veterinarian can advise what works best for them and in many things such as some viral infections anti-inflammatory pain killers are more often prescribed and not antibiotics.

The selection of the appropriate medication for the specific disease takes some thought. That is why the veterinary involvement on protocols is necessary. The biggest step saver is recording what products you use (record either the active ingredient or trade name) and list the diseases it is good against as well as the dosage. Have a first and second choice. This will go a long way to making sure the appropriate product is given especially by new workers. Put up drug dosage charts that are available for most products by the chute. Have the slaughter withdrawal listed as well so drug residues don’t become an issue. This is all too much information to keep in one’s head. Have epinephrine handy in case you get a drug reaction, as well as the appropriate syringes and needles and your treatment kit will be complete. Make sure and have a working relationship with your herd veterinarian and together you can decide on the best course of action. Use products approved for cattle unless a written prescription from your veterinarian dictates otherwise.

Refrigerate the appropriate products and protect others from freezing.

Doing all these things should maximize effectiveness of the products when you need them but don’t overuse antimicrobials as we want to see prudent usage and disease prevention is still our number one goal in the cattle industry.

LIMOUSIN VOICE / WINTER 2020

of drugs which specifically get into the lungs. Drugs such as Zuprevo, Draxxin, Zactran and Micotil are all macrolides and are used primarily for bacterial pneumonia and only a few other things. All antibiotics are prescription and you can see some are fairly specific for pneumonia or only a few other conditions. Veterinarians, on your behalf, may prescribe them for real specific things such as seminal vesiculitis in young bulls as an example. There will never be a label claim against these oddball infections. That is where the veterinarians experience will become invaluable and they make an extralabel prescription.

69

CANADIAN CATTLEMEN'S ASSOCIATION

PRESIDENT'S REPORT

Over the past number of months, many of you have likely heard me discuss the opportunities that I see coming out of COVID-19, including Canadians becoming more aware of where their food comes from and the role that agriculture – including the beef industry – can play in Canada’s economic recovery.

With consumers now asking more questions about food production in Canada, we have an opportunity to share our industry’s story and raise awareness about the sustainable production practices used on Canadian beef farms and ranches and the nutritional benefits of eating beef. The opportunity is ours for the taking and we must capitalize on it.

LIMOUSIN VOICE / WINTER 2020

Through the National Beef Strategy, we committed to enhancements to the productivity and competitiveness of the Canadian beef industry, as well as increasing beef demand. During this same time, the Canadian Cattlemen’s Association (CCA) and the Canadian Beef Breeds Council (CBBC) also identified the need for the development of a Canadian Beef Improvement Network (CBIN) as genetic improvement is a very powerful and critical tool for improving productivity, profitability, and competitiveness throughout the entire beef supply chain.

70

With a focus on the commercial cow herd, the goal of CBIN is to facilitate research, development, and adoption of innovative genetic selection tools that will benefit all segments of the Canadian beef supply chain from primary production to consumer. CBIN will be critical to maintaining and growing the competitiveness of purebred and commercial producers, while at the same time, reducing the environmental footprint of beef production in Canada. The Canadian dairy, pork, and poultry industries have experienced incredible advances over the last several decades in data collection and genetic selection that have increased production (dairy) and lean meat yield (pork and poultry) in comparison to the beef sector, which only highlights the untapped potential of our industry through the development of a network such as CBIN. CBIN is a key deliverable of the National Beef Strategy. The Advisory Working Group was created in 2019 to provide administrative leadership to this initiative and they are currently working on advancing data sharing and technology development as well as establishing a governance model for the Network.

WRITTEN BY

Bob Lowe President, CCA

The “cornerstones” of the CBIN include reducing the environmental footprint of Canadian beef production, improving reproductive performance, carcass quality and yield grades, and feed efficiency. We are investing in this initiative to realize long-term benefits for our industry.

Earlier this Fall at the Canadian Roundtable for Sustainable Beef (CRSB) Annual General Meeting, the first three Beef Industry Goals for 2030 were released to build upon the original goals of the National Beef Strategy. We believe that the outcomes of the CBIN initiative will support the industry’s efforts to meet these ambitious goals and provide further opportunities to enhance our engagement with Canadians on topics and issues that are important to them.

On the economic front, our industry can play a key role in Canada’s recovery post COVID-19. CCA and CBBC have moved forward on a research project to better understand market access issues that are hindering export growth of Canadian beef genetics and determine our competitive position in key export markets.

Our industry benefits from having a beef cattle genetics sector that is recognized as among the best in the world, but this performance hasn’t yet translated into growing exports of our beef cattle genetics. This can be attributed to high domestic demand and stagnating economies in many countries that have export potential for Canada. In addition, we also face some regulatory disadvantages, which can impact our ability to access global markets. We believe there is potential to increase the exports of our genetics and provide dollars back to producers.

Through this project, CCA and CBBC are seeking to gain intelligence on the international trade of beef cattle genetics and assess Canada’s competitive position in key export markets, including identifying solutions to address our most critical disadvantages. By understanding our limitations and growth potential in global markets, we can target our investments to strengthen our market share in key markets. Growing exports of Canadian beef – including live breeding cattle and genetics – has the potential to enhance the profitability of our industry and can help support Canada’s economic recovery from impacts of the COVID-19 pandemic.

Stay tuned for updates on these important initiatives in future columns, in Action News and on CCA social media channels.

BRITISH COLUMBIA

Dave & Linda Harvey Box 1469 100 Mile House, BC Canada V0K 2E0 Phone 250.397.2306

Limousin hivalleylimo@gmail.com www.hivalleylimo.com

ALBERTA

Hi-Valey

Specializing in Fullbloods & Purebreds Box 149 Carmangay, Alberta Canada T0L 0N0 jaapcanada@eidnet.org

Scott & Lesley Hansen

Ph: 780-727-4557 Cell: 780-202-0607

Home: 403.897.2264 Jaap’s Cell: 403.363.5587 Carla’s Cell: 403.363.7857 www.dejagerlimousin.com

Box 248 Entwistle, Alberta T0E 0S0 Blue Heeler Dogs

71

Richmond Ranch

Stewart Limousin

ALBERTA

MURRAY & BEV STEWART BOX 1326 STETTLER ALBERTA T0C 2L0 STEWARTLIMOUSIN@GMAIL.COM TEL 403-742-5226 CELL 403-742-9813 IMPERIAL RANCH LTD.

LIMOUSIN • BLACK ANGUS • RED ANGUS Jim & Stephanie Tiffany Samantha & Brandon 403-323-8433 403-740-3748 403-741-2675 Box 58 Rumsey, Alberta T0J 2Y0 www.richmondranch.com

QUALLY-T LIMOUSIN Rose Valley, Saskatchewan Alvin 306-322-7563 Chris 306-322-7554 Bulls for sale by private treaty

Q T Canada’s largest herd of registered Limousin Females

Raising Limousin for over 30 years MANITOBA

Stan & Pat

COCHRANE STOCK FARMS 72

204.855.2214 204.729.1772 Kyle & Erin 204.855.2633 204.724.0892 Darby & Kelly 204.855.2191 204.573.6529 RR#1 Alexander MB R0K 0A0 Fax 204.855.2472 Email csf@westman.wave.ca www.cochranestockfarms.com

SASKATCHEWAN

ALBERTA

Lazy A Limousin

Specializing in Polled Fullbloods and Purebreds P.O. Box 3, St. Lazare, MB R0M 1Y0 HOME PHONE 204.901.2353 CELL 780.719.3894 EMAIL lionelfouillard@yahoo.ca

Hockridge Farms Dauphin, Manitoba • gghock@goinet.ca

Limousin

MANITOBA

FORT ELLICE

Brad Hockridge 204-648-6333 Glen Hockridge 204-648-5222 204-638-8554

Lionel & Sharon, Brody Fouillard

Poplarview STOCK FARM

Lloyd & Joan Atchison H 204-854-2947 Trevor & Melisssa Atchison H 204-854-2510 C 204-522-5542

RR#1 Pipestone MB R0M 1T0 poplarviewfarm@gmail.com

triple Your Source

for

r* limouSin

*

QualitY GeneticS

Since

1982

ONTARIO

Art & Maria Rodgers Box 156 MacGregor, MB R0H 0R0 Home: 204-685-2628 Art Cell: 204-856-3440 email: triplerlimo@yahoo.ca We’re located west of MacGregor 69026 Rd 62W

R.R.#4 GLENCOE, ONTARIO N0L 1M0

Quality Purebred & Commercial Cattle

The Kennedys – Craig, Michelle, Samantha, Trevor & Jocelyn 258 Sturgeon Road, Omemee, ON KOL 2W0 • crownhillacres@gmail.com Craig CELL 705.741.6700 • Samantha CELL 705.768.1554

Ron & Rita Gardiner Phone 519.287.3147 Fax 519.287.3697 Email gardinerlimousin@hotmail.com

73

ONTARIO

Haystack Acres Purebred Limousin Cattle – Bulls & Heifers for Sale

John & Michelle McLean Res 519.738.0453 haystacklimousin@yahoo.ca

3114 Walker Road RR#2 Harrow, Ontario N0R 1G0

Garry & Sheila Smart

519-538-4877 Cell 519-372-7459 Email smartlimo@bmts.com 137606 Grey Road 12 R.R.#2 Meaford, ON N4L 1W6 Ph/Fax

Specializing in Polled Fullblood Genetics E. JOHN & ENA POST 7396 20TH SIDEROAD, RR #2 ALMA , ON N0B 1A0 ejpost@posthavenlimousin.com | FARM: (519) 846-9320 | CELL: (519) 766-7178

www.posthavenlimousin.com

Industry accepted for over 40 years

FARM NAME

COUNTRY

NAME

POSTAL CODE

ADDRESS

PHONE

CITY

EMAIL

www.smartlimousin.com

Check one of the following Q Canada $30.00 (tax included) Q United States $50.00 (tax included) Q International $50.00 USD (tax included)

CREDIT CARD PAYMENT Card Number Expiry Date

OR cheque payment – please make cheques payable to the Canadian Limousin Association

Q I would like to advertise in your next issue. Please contact me.

74

Please complete and return to the Canadian Limousin Association via mail, fax or email: Canadian Limousin Association #13, 4101-19 Street NE Calgary, Alberta T2E 7C4 Phone: 403-253-7309 Fax: 403-253-1704 E-mail: limousin@limousin.com

SUBSCRIBE

SERVICE MEMBERS

ONTARIO

SERVICES

www.bova-tech.com

In-Clinic & On Farm Services Embryo Collection, Freezing & Transplants

PO Box 80142

Donor Care Facility

T4B 2V8

Recipient Programs

Tel: 403-332-1567 Fax: 403-980-3498 Email: info@bova-tech.com

Export Certified

Airdrie, AB

International Marketing

Alberta – Saskatchewan – Manitoba

Embryo Transfer Services IVF Certified for Exportable Embryo Production Export Qualified Semen Collection & Bull Stud Owner’s Use Semen Embryo & Semen Storage & Distribution 587.887.1934 embryos@bowvalleygenetics.com www.bowvalleygenetics.com 75

THE LIMOUSIN VOICE TEAM

Publisher & Creative Director Katie Songer publisher@limousinvoice.net 587.802.3110 Editor & Advertising Representative Tessa Verbeek tverbeek@limousin.com 403.636.1066 UPCOMING ISSUES

Issue Book by Published Spring January 8 February 3 Fall TBA TBA Winter TBA TBA

HAVE CONTENT?

Have an article idea, Limousin story, social news or event to share with the Limousin Voice? Please contact Tessa Verbeek at tverbeek@limousin.com or 403-636-1066

ADVERTISING RATES

Double Page Spread Full Page Half Double Page Spread Half Vertical / Half Horizontal Quarter / Quarter Banner Business Card

$1800 $1000 $1200 $650 $375 $250

LIMOUSIN VOICE / WINTER 2020

All ads are full color. 5% GST not included. Yearly contract discount 10% (Card Ads Exempt)

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The Limousin Voice is published three times per year. One year subscription costs $35.00 per year ($36.75 with GST) in Canada, $50.00 USD per year in the USA and internationally. The Limousin Voice hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Limousin Voice and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Limousin Voice magazine. The Limousin Voice does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Limousin Voice.

CONTRIBUTORS CHLOE LONG, MSC. Chloe Long is originally from Ohio, USA. She completed her Bachelor’s degree in Animal Science from The Ohio State University in 2014 followed by a Masters degree in Ruminant Nutrition from the University of Illinois completed in 2016.

At Masterfeeds Chloe specializes in beef feedlot and cow/calf nutrition and product formulation. Chloe currently resides with her husband Ben in Breslau, Ontario

ROY LEWIS, DVM Dr. Roy Lewis has been a large animal veterinary practitioner for over 30 years with a cattle practice in Westlock, Alberta. His interests were herd health and bovine reproduction. Since 2012, Roy has been working part time for Merck Animal Health as a Technical Services Veterinarian.

AD SIZES & SPECS Ads requiring a bleed should be built to trim size and have images or graphics extended 0.125in beyond each edge. All text and critical elements should be at least 0.5” inside trim edge. We accept ads in PDF or JPG format built to 300 dpi resolution or greater. We do not accept ads built in Microsoft Word, Excel, Powerpoint, Publisher or Adobe Pagemaker. For full specifications, see our online media kit at www.limousinvoice.net

NO CELL PHONE PHOTOS

Cell phone photos will not be accepted, as their poor optical quality, bad light sensitivity, and wide angle lenses generate blurry, noisy or distorted photos that do not accurately represent your cattle.

Cell phone cameras do not capture a sufficient number of pixels (enough image data) to use that photo in print.

HOW DOES IMAGE RESOLUTION WORK?

W 9.75”

11.5” BLEED 0.125”

Half Horizontal

Half Vertical

W 8.55”

W 4.15”

5.03in” BLEED none

H

H

BLEED

H 10.3” none

1 inch

at display resolution

Double Page Spread W 19.5”

H

11.5”

BLEED

Quarter Banner 0.125”

W 8.55” BLEED

Half Double Page Spread W 18.3”

H

5.03”

BLEED

H 2.388” none

(contains 72 pixels)

1 inch

at print resolution

(contains 300 pixels)

Each blue dot at left is a pixel. The dark blue square represents the largest a 1 inch² picture at display resolution could be printed on a printing press and remain crisp.

Images taken at a low resolution (eg. Taken by a cell phone camera) or images that have been downsized cannot be enlarged again and remain crisp. When they are enlarged, the computer ‘makes up’ the missing or deleted pixels, resulting in blurry or ‘pixelated’ images.

Business Card

none

W 4.15” BLEED

H 2.25” none

IMAGE TAKEN AT WRONG RESOLUTION

IMAGE TAKEN AT RIGHT RESOLUTION

DIGITAL IMAGE SUBMISSION REQUIREMENTS

Minimum image size at print resolution

YOUR DIGITAL CAMERA Set your camera 1 USE to take the highest resolution images.

At display resolution (72 pixels per inch)

SIZE should be 1.5 MB or more!

2 FILE Send as a high resolution JPG. Do Not Resize.

(300 pixels per inch) Width: 8.75in Height: 6.25in

Width: 36.458 in Height: 26.042 in

Total Minimum dimensions

2625 pixels wide by 1875 pixels high (regardless of image resolution) Supplied images must be 300dpi. Although we will advise you when your images are low quality, the Limousin Voice is not responsible for blurry or pixelated images.

(1MB = 1000KB)

Do not allow your email to resize or 3 EMAILING down-sample your image.

LIMOUSIN VOICE / WINTER 2020

Full Page

Digital images are composed of individual dots of stored data, called pixels. Your computer screen or cell phone can display 72 pixels per inch (called display resolution). 300 pixels per inch is the minimum size required by a printing press to produce clear, crisp images (called print resolution). The more pixels an image has, the more detailed it is.

77

CALENDAR ADVERTISERS, WANT TO ADD YOUR EVENTS TO THIS CALENDAR?

Email them to publisher@limousinvoice.net

MARCH

6 HILLVIEW FARMS BULL & FEMALE SALE

COMING EVENTS

at the Ranch, Morinville, Alberta

9 ANDREW RANCHES BULL SALE WITH GUEST CONSIGNOR DEJAGER LIMOUSIN Bow Slope Shipping Association, Brooks, Alberta

12 RICHMOND RANCH BULL & FEMALE SALE at the Ranch, Rumsey, Alberta

15 DIAMOND C RANCH BULL SALE at the Ranch, Ponoka, Alberta

15 NORTHWEST BULL SALE North Battleford, Saskatchewan

18 BAR 3R LIMOUSIN BULL SALE Crossroads Centre, Oyen, Alberta

20 HIGHLAND STOCK FARMS BULL SALE

NOVEMBER 28 QUALLY-T LIMOUSIN 2ND ANNUAL PRODUCTION SALE

Saskatoon Livestock Sales, Saskatoon, Saskatchewan

DECEMBER 10 WESTERN SELECT 9TH ANNUAL LIMOUSIN SALE Lloydminster, Saskatchewan

15 B BAR CATTLE ANNUAL BULL & FEMALE SALE at the Ranch, Lucky Lake, Saskatchewan

31 NEW YEAR’S RESOLUTION FROZEN GENETICS SALE: VOLUME IX Olds, Alberta

LIMOUSIN VOICE / WINTER 2020

FEBRUARY

78

15 STEWART LIMOUSIN BULL SALE at the Ranch, Stettler, Alberta

20 QUEBEC SELECT BULL SALE

Danville Aution Mart, Danville, Quebec

22 J. YORGA FARMS PRODUCTION SALE at the Ranch, Flintoft, Saskatchewan

at the Ranch, Bragg Creek, Alberta

20 FULLY LOADED BULL SALE

Ontario Stockyards Inc., Cookstown, Ontario

APRIL 2 CONTINENTAL CONNECTION BULL SALE Pinnacle View Limousin, Quesnel, British Columbia

5 BEE ZEE ACRES OPEN HOUSE BULL & HEIFER PRIVATE TREATY SALE at the farm, Glencoe, Ontario

JULY 28-31 CJLA IMPACT SHOW & CLA ANNUAL GENERAL MEETING Spencerville, Ontario

SEPTEMBER 11 PINNACLE VIEW LIMOUSIN 30TH ANNIVERSARY PRODUCTION SALE at the ranch, Quesnel, British Columbia

OCTOBER 16 J. YORGA FARMS FEMALE SALE at the Ranch, Flintoft, Saskatchewan

ADVERTISERS INDEX

C

D

11

E

Eden Meadows Farm

4

43

F

Fort Ellice Limousin Fouillard Limousin

73

Gardiner Limousin Greenwood

73

Hansen Limousin Hawkeye Land & Cattle Haystack Acres Highland Stock Farms Hillside Farm Hillview Farms Hi-Valley Limousin Hockridge Farms Houghton Boston Printers

72

54

J

J. Yorga Farms

81

L

Lazy A Limousin Limousin Legacy Project

72

73

B Bar Cattle Bar 3R Limousin Bar-Dale Limousin Bee Zee Acres Bova-Tech Ltd. Bow Valley Genetics

IFC

Canadian Junior Limousin Impact Show Cherway Limousin Cochrane Stock Farms Corad Farms Crown Hill Acres

57

72 71 43

G H

75 75

72 72 73 73

Dan Skeels Davis-Rairdan de Jager Limousin Diamond C Ranch Double B Cattle Co

75 75 71 71 56

N P

Neogen Canada New Life Limousin Payne Livestock Pinnacle View Limousin Plains Limousin Poplarview Stock Farm Posthaven Limousin

Q

Qually-T Limousin

R

Richmond Ranch Smart Limousin Southbridge Limousin Stewart Limousin Stockmens Insurance

71

21

15 74 10 74 55 71 73

19 61 80 BC 1, 71 71 73 74 72 58, 72 74 72 53, 72 75

T

Triple R Limousin

73

V

Venture Livestock Enterprises

80

W Windy Gables Limousin

5, 75

LIMOUSIN VOICE / WINTER 2020

B

Amaglen Limousin Andrew Ranches Arcon Cattle Company

Photo: Emily Hurst

A

79

HERD BULL TIME ANNUAL BULL SALE • FEBRUARY 22, 2021 2.5 72 106 18

HOMO POLLED, SINGLE BLACK

BW WW YW MK

Fall Bulls

JYF GALAXY 517G

Two-Year-Olds

JYF GRIDIRON 335G JYF Chunk 35C x JYF 77B

Mark your calendars KELLY AND NORMA YORGA (H) 306-263-4432 (C) 306-642-7023 (F) 306-263-4473 yorgakelly@gmail.com BOX 14, FLINTOFT, SK S0H 1R0

BW WW YW MK

3.5 79 118 27

PLNS Polled Executioner x JYF 55B

HOMO POLLED

-0.5 67 103 23

2 68 101 23

JYF GENTRY 507G

PLNS Polled Executioner x JYF 318D

BW WW YW MK

BW WW YW MK

JYF GETAWAY 339G JYF Chunk 35C x UZX 25D

for the P I E C E O F T H E P I E F E M A L E S A L E S AT U R D AY, O C T O B E R 1 6 , 2 0 2 1

JEFFREY AND KRISTEN YORGA (H) 306-531-5717 jeffyorga@yahoo.ca WH

ERE

LIMO

USIN KEEP GET TING

BET

TE

R

THESE DOLLAR BILL DAUGHTERS SELL AT

THE WESTERN SELECT SALE DEC 10, 2020

RPY PAYNES HOT DAM 37H

RPY PAYNES SHOWTIME 24H

SIRE LFLC DOLLAR BILL 764D • CONSIGNED WITH HIWAY LIMOUSIN

BY LFLC DOLLAR BILL 764D

HOMO POLLED • FOR SALE

HOMO POLLED • FOR SALE

CONTACT US ABOUT

BULLS FOR SALE PRIVATELY

RPY PAYNES RUMBLE 9H

RPY PAYNES SHOGUN 34H

SIRE JYF CHUNK 35C • DAM EDW BEACH BODY

SIRE HUNT CREDENTIALS 37C • DAM RPY PAYNES FIONA 17F

Sometimes GENETICS JUST

CLICK RPY PAYNES RUSH 1H

SEMEN INQUIRIES WELCOME SIRE JYF CHUNK 35C • DAM EDW BEACH BODY

HOMOZYGOUS POLLED • OWNED WITH ZIMMERMAN CATTLE CO.

Rocky & Debbie Payne

P 306.825.4056 F 306.825.4025

Cole 780.870.8335 Kyle 639.840.2530 E paynelivestock@hmsinet.ca Box 1997 Lloydminster Saskatchewan Canada S9V 1R5