The History Behind Red Raider Outfitter.

By RED RAIDER OUTFITTER

In 1975, two Texas Tech alumni established Red Raider Outfitter, and over 40 years later, we’re still the heartbeat of Broadway. Equipping Red Raiders with the finest fan gear in Lubbock, we strive to provide next-level apparel for our fans. From countless t-shirt options, and an amazing variety of polos, sweats, jackets, and hats from top brands like New Era, we provide the largest selection of Collegiate Under Armor gear in the nation. Red Raider Outfitter promises an exciting and spirited shopping experience. As the creators of the original Game Day t-shirt and the Blackout t-shirt, and the Prairie Dog Town Collection we proudly continue to showcase and create Texas Tech traditions. Etch yourself in history as you shop at our various locations across the Lubbock area.

“Congratulations and best wishes as you prepare for college. Make Red Raider Outfitter your first stop in Lubbock and become part of the tradition. See for yourself why RRO has been the Fan’s Favorite since 1975.”

JOHN SPIEGELBERG OWNER

THE GAMEDAY SHIRT

On a classic fall Saturday night in the Hub City, there is a legacy that spans over two decades. The tradition has been worn an estimated 6 million times at the Jones. Every year, to the excitement of Tech fans all over the nation, Red Raider Outfitter unveils its original, authentic, and official Wreck ‘Em Tech Game Day t-shirt. This t-shirt started in the 90s as a way to unite the most intimidating fans in college football. This shirt, produced exclusively by Red Raider Outfitter, quickly became the fan’s uniform for Texas Tech https://mailchi.mp/redraideroutfitter/mom football. Each season we create a piece unlike any from the years before —The Wreck ‘Em tee. Red Raider Outfitter is the home of the original Wreck ‘Em Tech tee. You’ll see other stores try to fake it, but don’t be fooled. After all, imitation is the greatest form of flattery, but there will only be one Wreck ‘Em tee. Follow the legions of fans as they make their annual pilgrimage to Red Raider Outfitter. This year, you too can get your 23rd Edition Game Day shirt and secure your piece of Tech football history. Find yourself amongst the millions of fans, friends, and family roaring at the Jones AT&T Stadium.

THE DAWN OF WRECK ‘EM

The Wreck ‘Em phrase and Official Gameday shirt were conceived over 20 years ago by Red Raider Outfitter founder John Spiegelberg, who had a vision for uniting the fanbase under a tradition that fans could participate in no matter where they were. This idea sprung to life with the Original Wreck ‘Em Gameday Shirt and has continued to grow in the hearts of Tech fans ever since.

The iconic phrase has become so synonymous with Tech fandom that Red Raider Outfitter gifted the beloved trademark to Texas Tech in 2006 and after which it was immediately adopted as an official trademark of the University. With intensive care taken each year in the production of the Official Wreck ‘Em Shirt, you might even call it Red Raider Outfitter’s secret formula. Nobody does it better!

LBK—A PRAIRIE DOG TOWN

Established in 1930, Prairie Dog Town has commemorated our fantastic West Texas critters as one of Lubbock’s claims to fame. This protected prairie dog colony was the first of its kind in the USA and houses our small friends for all of our out-of-town guests to come and visit them safely.

At Red Raider Outfitter, we thought, we have a one-of-a-kind attraction... why not celebrate?

As a token of gratitude for our prairie dogs, we have a collection of apparel and gifts that cherish their likeness inside our stores. To visit Lubbock, and get a piece of Prairie Dog Town memorabilia is simply a tradition that has been repeated for decades.

After all, if you have not gotten a Prairie Dog Town shirt, did you even go to Lubbock?”

KJ ADAMS

Over the last 2 decades, meticulous craftsmanship has fueled the inception of each Wreck ‘Em design to ensure it captures the fan’s spirit each football season. Just one look at an era-defining Wreck ‘Em can transport you to the excitement of any given season. This official shirt developed by Red Raider Outfitter is an iconic cornerstone that has helped thrust THE JONES AT&T STADIUM into the top 10 toughest College Football stadiums to play in according to FOX SPORTS. We are extremely proud of this year’s limited 20th edition design and can’t wait to see it on your back come gameday in Raiderland. Red Raider Outfitter consistently creates the Official Wreck ‘Em Gameday Shirt as a labor of love that continues to unite Tech Fans Nationwide! Come get yours now so you too can participate in this storied tradition.

By RED RAIDER OUTFITTER

Chrome is one of the largest independent boutiques in the country, featuring the best selection of designer collections that you cannot find anywhere else in Texas. Responsible for setting the standard of high fashion in West Texas, Chrome is Lubbock’s source of the latest trends.

Established in 2002, Chrome quickly became the diamond in the rough of West Texas. As

Texans, we are known to cherish our oil fields, cotton rows, cattle, and 10-gallon hats, but our true muse is the original American fashion icon...Buddy Holly. Holly, a Lubbock native, paved way for American fashion in the south and we continue to carry on his legacy through our store.

Chrome is a twist of luxury, a splash of design, and a homage to the original hipster. We are anchored on the exact birth spot of the rock ‘N roll legend. The heritage can be felt in every turn as you peruse our lifestyle store. 20 years ago, we opened the doors with a focus on design, quality, and leading retail in new directions. Today, we have known the world over as changing the landscape of gifts, fashion, and shopping. If you are looking for what is next...right now...Chrome is your wonderland.

We hope you enjoy your experience as you visit our site. No matter where you may live in the world. Rest assured our buyers’ passion is to curate the