Prince Harry's Priceless Visit to Jamaica 031412

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Prince Harry’s ‘priceless’ visit to Jamaica JAMAICA (JO) -- It was there for the world to see on Yahoo. A jubilant Prince Henry of Wales (always known as Prince Harry), with outstretched arms through a Puma shirt with a big ‘JAMAICA’ emblazoned across the chest, published as part of a headline grabbing story on one of the globe’s largest websites. The photograph, featuring a ‘beaten’ Usain Bolt in good fun, by itself produced a ‘Brand Jamaica’ moment arguably worth hundreds of millions of advertising dollars for the island’s tourist industry, more than the state’s $3 million budget for Prince Harry’s visit that caused some level of public debate over whether it was too expensive. What’s more is that the moment was just one of several positive international highlights during the four-day trip of the prince — the younger grandson of Queen Elizabeth II — last week in commemoration of The Queen’s Diamond Jubilee. The visit also included a guided tour of the Falmouth Pier and Good Hope Great House in Trelawny, various stops in Kingston and a ‘Jamaica Night’ reception and show at Sandals Cay in Montego Bay. “The reality is that whenever you have a major celebrity or, in the case of Prince Harry, a well known popular young royal, positive stories of his interaction with the Jamaican people, puts Jamaica in a very positive light,” Evelyn Smith, president of the Jamai-

Prince Henry of Wales (always known as Prince Harry) greets Rita Marley, widow of legendary reggae king Bob Marley, at the Rise of Life Management Services in downtown Kingston during a four-day visit last week in commemoration of the Diamond Jubilee of his grandmother, The Queen.

ca Hotel and Tourism Association (JHTA), told Sunday Finance last week. Smith noted that the trip was especially timely given that most recent JHTA statistics show visitor arrivals from the UK declining

Photo: Jamaica Observer

by 5.6 per cent during May to November 2011. The Caribbean has seen a 16 per cent drop in arrivals from the UK over the last five years, Continued On Page 4


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