Process Book

The Renaissance

Freddy Torres

Unit 2 Process Book DESIGN345 | Advance Audio Production Prof. Nathan Pieratt

Research For this project, we must study narrative and voiceovers to reinforce the practice of storytelling. I plan to start my research on commercial broadcasting. These can be heard in every radio and allow the audience to get information towards that subject. Commercials can be distributed in all mediums to reach out to their audience.

That is why I want to emphasize a television channel to make an intro campaign. The Client that I have selected to work on this project is The History Channel.

My research is based on the Renaissance. The main subjects of this campaign broadcasting will be based on Donatello, Michelangelo, Raphael and Leonardo da Vinci.

Voice & Tone To keep my audience engage, I want to bring an introduction that gives a sneak peek of what this series is about. I created a mood board of my inspiration and how do I want the sound to reflect that.

Process In this 30-second ad, we must know how to distribute our storytelling to draw the attention of the audience.

This is how I would work to deliver my story.

To make this possible I would use Garageband to design the audio. Then export it and do the Voice-Over in Adobe Audition and arrange my layers.

•The Plot.

•Mention the four main characters of the story.

•Call to Action!