CELEBRITY CHEF GIADA DE LAURENTIIS TO GIVE KEYNOTE ADDRESS AT 67TH SUMMER FANCY FOOD SHOW

The Specialty Food Association is thrilled to announce that Giada De Laurentiis—Chef, Emmy Award-winning television personality, restaurateur and entrepreneur, and founder of lifestyle platform Giadzy.com—will give the keynote address at the 67th Summer Fancy Food Show.

The Summer Fancy Food Show is the largest B2B specialty food industry event in North America, featuring products from more than 1,800 domestic and global specialty food and beverage makers and manufacturers. In addition to sampling the newest and best artisan products, attendees also have access to a variety of networking and educational events throughout all three days of the Show.

Giada De Laurentiis will present the keynote address— The Four Trends in Food that Matter Now on Monday, June 26 at 9:15 a.m. on the Main Stage. During the address, Ms. De Laurentiis will discuss the emerging food trends that are propelling her businesses, including restaurants, catering, and direct-toconsumer Italian food and lifestyle platform Giadzy. She will cover the rising demand for at-home culinary experiences, product sourcing strategy, and the public perception of clean ingredients and minimal processing as a function of authenticity, among other topics.

Ms. De Laurentiis is a television personality, an NBC Today Show contributor, and a successful restaurateur with restaurants GIADA and Pronto by Giada in Las Vegas. She is the author of 10 New York Times bestselling cookbooks, including her most recent, Eat Better, Feel Better. She recently launched her catering company, Giada Catering, and is the founder of the lifestyle and e-commerce platform, Giadzy.com, which features Italian lifestyle content spanning recipes, travel, entertaining and Italian Pantry products.

Connect, Network and Learn at the Summer Fancy Food Show

In addition to the keynote address, Summer Fancy Food Show attendees can take part in a variety of other special events and Show features designed to help specialty food and beverage industry professionals connect with each other, gain knowledge to expand their business, and have fun.

New Pavillion Pop Ups

SFA is introducing Pavilion Pop Ups at the 2023 Summer Fancy Food Show. Pavilion Pop Ups are fun, interactive locales within select product pavilions where attendees can sample products, learn about trends and fresh ideas, and network with peers. Attendees can visit Sips Bay in the Beverage Pavilion, Lower Cheese Side in the Deli Pavilion and The Plant-Packing District in the Plant-Based Pavilion for quick, can’t-miss sessions like “The Next Generation of Drinking: No-Alcohol Alcohol ” and “Cross-Merchandising Chocolate in the Deli Aisle” throughout the Show day.

New Now Next

NEW NOW NEXT is where attendees can discover products from the newest specialty food companies. The New Now Next Pitch Stage is an open-mic–style area where emerging brands will pitch their products live on the Show floor. This is an opportunity to discover the newest products from startup companies and incubators—some not yet on the market.

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