Media Information for Total Licensing and Total Brand Licensing

TOTAL

LICENSING Media Information 2021

Fall/Autumn 2020

BRAND TOTAL

AUTUMN/FALL 2020

A TOTAL LICENSING GROUP PUBLICATION

LICENSING

AUGUST 2020

TOTAL LICENSING THE TRULY WORLDWIDE LICENSING MAGAZINE Total Licensing is the leading worldwide magazine for the licensing and merchandising community, reporting on all aspects of the industry from anywhere in the world.

August 2020

May/五月/2020

March 2020

2020/2021 Schedule WINTER 2021

SPRING 2021

SUMMER 2021

AUTUMN 2020

KEY FEATURES

KEY FEATURES

KEY FEATURES

KEY FEATURES

• Licensing toys and games and Toy Fair previews • 2021 Movie Licensing • Video Games and online gaming • Licensing for infants • Kidscreen Summit Preview • State of the Industry

around the world

TERRITORY SPOTLIGHTS Germany Nordics Canada The Middle East

BONUS DISTRIBUTION* Kidscreen Summit American Toy Fair British Toy & Hobby Fair Licensing World Russia London Book Fair

• Children’s Publishing • Book Fair Previews • Preschool Animation • MIP-TV Preview • Kidscreen Review • Latest retail trends

TERRITORY SPOTLIGHTS France Italy Australia* (see Total Licensing Australia) Japan

BONUS DISTRIBUTION* Bologna Licensing Fair MIP TV Melbourne Toy Fair Kazachok Licensing Forum Licensing Japan

• Licensing Expo Preview • Licensing Roundtable • Preschool Licensing • Licensing classic properties • Esports • Prequels and sequels and Reimagined properties

TERRITORY SPOTLIGHTS Latin America South Korea USA India

BONUS DISTRIBUTION* Licensing Expo 2020 KoreaCharacter Fair Children’s Media Conference Licensing Expo LATAM License India Nuremberg Toy Fair

* Brand Licensing Europe show preview * Nostalgia Licensing * MIPCOM/Junior preview * Live events * The Rapidly change face of retail

TERRITORY SPOTLIGHTS UK Spain and Portugal China and Hong Kong Russia/CIS

BONUS DISTRIBUTION* Brand Licensing Europe MIPCOM and Mip Junior Hong Kong Licensing Show Germany Day of Licensing Milano Day of Licensing

* Trade events subject to change/postponement or cancellation. Please check for up to date information.

DEADLINES

DEADLINES

DEADLINES

DEADLINES

Editorial: 15 December 2020

Editorial 1 March 2021

Editorial 20 April 2021

Editorial: 28 August 2020

Ad Material: 7 January 2021

Ad Material 15 March 2021

Ad Material 1 May 2021

Ad Material: 11 September 2020

TOTAL LICENSING 85,500 Readers in 107 Countries Circulation - Digital MANUFACTURERS

BY REGION

RETAILERS/BUYERS

BY REGION

North America 31% Europe 28% Asia 18% Latin America 11% Australasia 6% Others 6%

Europe 32% North America 26% Asia 22% Latin America 11% Australasia 4% Others 5%

MANUFACTURERS

BY BUSINESS

RETAILERS/BUYERS

BY BUSINESS

Apparel 21% Toys & Games 18% Giftware 17% Accessories 15% DVD/Video 10% Infant Products 5% Housewares 4% Food & Drink 3% Toiletries 3% Others 4%

Apparel 20% Toys & Games 18% Giftware 18% Accessories 10% DVD/Video 10% Infant Products 6% Housewares 6% Food & Drink 5% Toiletries 4% Others 4%

Circulation - Print TOTAL PRINT CIRCULATION BY REGION Europe 37% North America 29% Asia 19% Latin America 7% Australasia 5% Others 3%

TOTAL PRINT CIRCULATION BY BUSINESS TYPE Licensee/Manufacturer 36% Retailer/Buyer 32% Ad/Promotions 17% Licensing Company 7% Publishing 5% Others 3%

Contacts Editorial

Francesca Ash, francesca@totallicensing.com Becky Ash, becky@totallicensing.com

Advertising Jerry Wooldridge, jerry@totallicensing.com Japan Agent, Roger Berman, Zenworks, Tokyo. rmb@zenworks.jp

Regional Magazines TOTAL LICENSING AUSTRALIA Total Licensing Australia is published annually in late February. It is distributed to Total Licensing’s readers as well as enjoying bonus distribution at the Toy, Hobby and Licensing Show in Melbourne. It is also bound into Total Licensing’s Spring issue.

KEY FEATURES • Toy Fair major preview • The future of Australian Retail • Australian market statistics • Australia news and data.

BONUS DISTRIBUTION Melbourne Toy Fair Plus distribution as per Total Licensing Spring edition

DEADLINES Editorial: 1 February 2021

Ad Material: 5 February 2021

TOTAL LICENSING CHINA Total Licensing China Issue is published twice a year - in early October and in March. The magazine is published in Mandarin and English and is widely distributed at the China Licensing Expo, the Shenzhen Licensing China fair and other events in China.

KEY FEATURES October Edition • China Expo Preview • The Chinese Licensing Market • Museums & Heritage • Chinese news and data.

March Edition • Licensing China Preview • The China Infant market • Toy Licensing in China • Chinese news and data.

DEADLINES Editorial: 30 August 2021 Ad Material: 15 Sept 2021

Editorial: 1 Feb 2021 Ad material: 5 Feb 2021

DISTRIBUTION China Licensing Expo Plus distribution to Total Licensing Chinese subscribers

Licensing China Plus distribution to Total Licensing Chinese subscribers

Let’s Get Social @totallicensing

/totallicensing

/TotalLicensing

/TotalLicensing

BRAND TOTAL

MEDIA KIT 2021

LICENSING

Total Brand Licensing was created as a direct response to industry demand for a publication that is separate from the entertainment-led part of the business; one that fully serves brand, brand extension and lifestyle, on a truly global basis.

Total Brand Licensing is the only magazine of its kind in the world and therefore represents a unique opportunity for both brand owners and licensors to increase their brand’s visibility at the same time as establishing and managing their brand extension and licensing programs. It is a unique forum and platform for the brand licensing sector designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extensions.

The magazine also carries global news, research data and regular opinion pieces from experts in the industry.

Total Brand Licensing is published in both print and digital formats.

EDITORIAL AND ADVERTISING DEADLINES

Winter/Spring 2021

Summer 2021

Leisure Brands This feature takes a look at what is happening in the lucrative world of leisure

Licensed Software/CRM Management Providers A look at some of the companies providing software and systems to help the industry

Art and Design Total Art Licensing special art and design supplement

Brand and Lifestyle Awards (B&LLAs) Who won the prestigious awards?

Total Brand Licensing talks to the winners

Fashion Brand licensing The spotlight on the world of licensed fashion

Housewares and Homewares Exploring this massive market sector

Business analysis and regular features Company profiles, In-Depth Property Profiles, Major Interviews

Heritage and Museum Brands Heritage brands are big business - from museums to galleries and much more.

This article explores the world of heritage brands and why they are so popular.

Business analysis Getting into the bones of the brand business Celebrity Estates Which celebrity brands will be making waves - good or bad - this year?

Celebrity Chefs Who’s top in the global kitchen?

Celebrity Chefs are big business.

Licensed Health and Wellness A look at how licensing fits into the current trend for health and wellness

Licensing Transport From cars to planes to ships, trains and bikes.

The Growing World of Cannabis Licensing Brands that are definitely not for children...

European Retail Analysis An in-depth look at the changing retail landscape in Europe.

Regular Features Company profiles, In-Depth Property Profile, Market Research, Major Interviews

10 January 2021 15 January 2021

Brands at BLE 2021 A look at some of the brands that will be on show at Brand Licensing Europe

Sports Brands and Licenses A look at what’s happening in the world of sports and sports brands including mainstream and specialist brands.

Roundtable Experts debate top issues

DEADLINES Editorial: Ad Materials:

Autumn/Fall 2021

DEADLINES Editorial: Ad Materials:

25 June 2021 2 July 2021

The World of Food and Drink From whisky to gin and more.... a look at the world of licensed liquor.

Business analysis and regular features Company profiles, In-Depth Property Profiles, Major Interviews DEADLINES Editorial: Ad Materials:

20 August 2021 5 September 2021

BRAND TOTAL

LICENSING

Total Brand Licensing is published 3 times a year (January, June and September) in print and digital formats and distributed to a targeted subscriber list that includes Total Licensing’s 85,000 readers in 106 countries. Additionally, the magazine is distributed to key senior executives involved in brand licensing, brand building and brand extension from the retail, manufacturing, promotional and other sectors around the world.

Whilst Total Brand Licensing is distributed at a large number of regular licensing events, such as Brand Licensing in London and Licensing Expo in Las Vegas, we are also broadening our portfolio of events to include other associated industry trade shows around the world in areas such as fashion, homewares, books, toys and technology where there is a clear crossover between the featured products and licensing.

DISTRIBUTION BREAKDOWN INDUSTRY SECTORS

JOB FUNCTIONS

REGIONS

Retailers/Retail Buyers Licensees and Manufacturers Corporate/trademark Owners Marketing Consultancies Advertising Agencies

Corporate Brand Owners President/CEO SVP Branding/Marketing Brand Managers Senior Global Brand Managers

North America 41% Europe 29% Asia/Australasia 17% Latin America 9% Others 4%

We offer a broad range of opportunities from a glossy front cover to neat-but-noticeable button adverts within the online publication, and many other options to suit every budget. So whether you want to create massive impact, inviting tenders for a brand new property, or whether you just want to keep your logo on the radar, ask us about options and we’ll guide you through our full range of opportunities to increase your visibility – globally!

Advertising is priced competitively to allow the industry maximum publicity, both in their home market and into 106 countries.

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options, including gatefolds, heavy-stock and button ads are available in the printed issue. Issues also include Special Features, with the spotlight on a specific brand or company.

In terms of the digital issue, a number of options are available including special branding or the addition of video.

CONTACT US EDITORIAL Francesca Ash, Co-Publisher | francesca@totallicensing.com Becky Ash, Editorial Director | becky@totallicensing.com ADVERTISING Jerry Wooldridge, Co-Publisher| jerry@totallicensing.com

Total Licensing Ltd, 4 Wadhurst Business Park.

Faircrouch Lane, Wadhurst, East Sussex, TN5 6PT UK Tel: +44 (0) 1892 782220 www.totallicensing.com

Japan Agent, Roger Berman, ZenWorks | rmb@zenworks.jp @totallicensing

/totallicensing

/TotalLicensing

/TotalLicensing

TOTAL Art Licensing Total Art Licensing Gallery The cost of participating in the Total Art Gallery is $295.00 (£195.00, €220.00) per Gallery Positioning of companies within the Gallery section is strictly in order of booking. Those that book earliest get the earliest positioning in the Gallery section.

Gallery advertisers provide finished artwork to occupy the entire Gallery half page space (192mm/7.55 inches by 121mm/4.76 inches).

Mechanical specs are sent out on receipt of booking.

Display Advertising Display advertising ranges from a third page up to a cover, a full page or a double-page spread.

All full page advertisements are placed on right hand pages in the front section of each issue (ahead of the Total Art Gallery section).

In addition to their advertisement, all display advertisers are entitled to the equivalent size of editorial, free of charge.

For example, a full page advertisement on a right hand page will also have a full page of editorial on the opposite left hand page.

A half page advertisement will be entitled to a half page of editorial and so on.

EDITORIAL AND ADVERTISING DEADLINES Summer issue: 1 April • Winter issue: 1 December

TOTAL Art Licensing Readership Print Readership per issue (10,700) Manufacturers 49% Buyers/Retailers 47% Others 4%

Digital Readership per issue (85,350) Manufacturers 49% Buyers/Retailers 48% Others 6%

Retailers and Buyers

Specialty 25% Dept Store 19% Ecommerce 18% Variety 16% Discount 11% Mail Order 8% Others 3%

Manufacturers

Total Art Licensing is a the only truly worldwide magazine for the growing art and design licensing industries. The magazine has been published since 2003 and has become an essential guide for companies looking to take an art-based license as well as a reference for artists looking for trending information.

Published in both print and digital formats in January and May, Total Art Licensing covers all aspects of art and design licensing and is distributed to key decision-making buyers, manufacturers and retailers in over 50 countries.

The readership has been carefully created to provide art licensors and agents with an audience that not only matches their business needs but also helps them expand and grow their art programs into new territories and sectors.

Editorially, each issue includes in-depth features, news, statistics and developments from all art-based sectors including design, fine art, photography and others.

BONUS DISTRIBUTION Summer/Fall issue Blueprint Shows Licensing International Expo Brand Licensing Europe Autumn Fair

Winter/Spring issue Spring Fair London Book Fair Bologna Licensing Trade Fair *Trade shows subject to change, cancellation or postponment. Please check up to date info.

Apparel 21% Giftware 20% Housewares 19% Stationery 18% Toys/Games 12% Publishing 6% Others 4%

Contacts:

Advertising Jerry Wooldridge jerry@totallicensing.com Editorial Francesca Ash francesca@totallicensing.com Rebecca Ash becky@totallicensing.com