Total Brand Licensing Summer 22

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COVER STORY - TEMPTING BRANDS

From apparel and home products, to new websites and style guides and Latin American fragrance awards... the latest from Tempting Brands Tempting Brands partners with The Cookie Company to expand ROUTE 66 in the Benelux For those who love the taste of freedom and dare to distinguish themselves from the crowd, there is exciting news coming from Benelux. As part of their impressive growth, Tempting Brands is entering into strategic cooperation with one of the leaders in the dynamically developing apparel & home products industry in

Europe – The Cookie Company. Having a well-established position in international distribution networks, The Cookie Company will serve the markets with the authentic spirit of ROUTE 66 – ‘the Road that built America.’ The largest retailers in Benelux will soon offer a piece of adventure for everybody through a wide assortment of ROUTE 66 products, ranging from daily apparel to nightwear, from footwear to various accessories, from backpacks to bedding, towels, and other home textiles. Genuine products, fresh designs, and exceeded expectations. Through the newest ROUTE

66 collection, The Cookie Company is asking Benelux to join the legacy of ‘Feeling the Freedom.’

Marie-Antoinette: new Website, new Style Guide No stories come without a hero... or heroine in this case…

Despite the craziness of the last two years, Marie-Antoinette is conquering the hearts of consumers as a lifestyle brand. To share this success and joy, Tempting Brands revitalized the Marie-Antoinette website to show every visitor who the last queen of France was. The pure and elegant design full of charm truly triggers the feelings of pride, energy, and fearlessness. Though, when scrolling through the products, one can sense also the tenderness that reflects the other side of the personality of this upright woman, a courageous queen, and an outstanding person. By launching the website marieantoinette. com, Tempting Brands invites everybody to meet Marie-Antoinette, and share the joy through the broad range of products with a touch of art, pleasure, and authenticity. And as the cherry on top of the cake, the de-

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TOTAL BRAND LICENSING


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