ASEMBL
Brand Collaborators. Category Disruptors. Product Innovators. Asembl is part of the Merchantwise Group, an integrated group of marketing, media, email and brand licensing businesses offering end-to-end support to build and extend great brands. Asembl is a strategic and research-driven brand extension agency with a deep understanding of FMCG/CPG, Design and Lifestyle brands. Headquartered in Melbourne, Australia and led by Co-Founder and Managing Director, Justin Watson, Asembl brings new licensed product and service innovation to market, and brand stories to life.
retailers and licensees, the passionate team helps to create millions of new touch points and occasions for consumers to be surprised and delighted by loved brands. Offering an end-to-end approach, Asembl’s capabilities extend across strategy, brand management, retail engagement, product development, creative, contract administration, marketing, and digital media. Asembl’s impressive portfolio of clients include Coca-Cola, Diageo, Fleur Harris, Perfetti Van Melle, Revlon and Unilever (Streets). Recent Launches:
Asembl attributes its success to their trusted relationships with brand owners, retailers and manufacturers, building long term strategic partnerships. Working with global brands,
Chupa Chups Strawberry & Cream Ice Cream Cone Kickstarting the many licensing interests
Justin Watson Managing Director and Co-Founder Justin has over 25 years experience in food & lifestyle licensing, marketing & public relations working in Sydney, Melbourne & Los Angeles. He has cemented Asembl as the go to brand extension partner for FMCG/ CPG clients in the region. Having worked as an agent, licensee & licensor Justin provides a unique blend of knowledge, contacts & industry insight. For information, contact: Justin Watson, justin@asembl-brands.com 20
for Chupa Chups is a delicious ongoing partnership with one of Australia’s oldest family-owned and operated dairy companies, Bulla Dairy Foods. First to launch in the partnership between the two brands is a Strawberry & Cream flavoured ice-cream cone – Bulla Dairy Foods’ homage to the global bestseller Chupa Chups lollipop. Brought to its creamiest and dreamiest life in ice cream form for the first time in Australia, the Strawberry & Cream ice-cream cone features a truly spectacular strawberry and vanilla ice-cream flavour with crushed candy and a delectable strawberry sauce drizzled throughout and on top. Combining Chupa Chups’ vibrant flavour and crunch with Bulla Dairy Foods’ signature premium ice cream smoothness, Chupa Chups Strawberry & Cream cone 4pk is now available through Australian Independent and major grocers nationwide with a vibrant point of sale activation as well as strong social media campaign. TOTAL BRAND LICENSING
