GARDENING & LIFESTYLE
The RHS in Full Bloom
Continuing the successful expansion of the RHS brand into homeware, the Royal Horticultural Society has announced a major new partnership with Sofas & Stuff Ltd, a creator of British bespoke sofas, chairs, beds, footstools and more. The agreement will see RHS-inspired designs adapted for fabrics that can be used across any of the Sofas & Stuff range of British handmade bespoke sofas, chairs, beds, footstools, and cushions – or purchased as fabrics for curtains and blinds or other soft furnishing projects. The new collection will be exclusively previewed at the Soane House Installation, at the RHS Chelsea Flower Show between the 23rd and the 28th of May 2022. Sofas & Stuff was chosen by the RHS not just for the durability, quality and British craftsmanship essential to its output but also for its strong environmental credentials. The company is committed to creating and promoting eco-friendly furniture; this includes PAGE 34
sustainable sofas and fabrics and cushions made from recycled plastic. The RHS and The Posh Shed Company have extended their highly successful partnership, which began nearly four years ago, with the RHS endorsement of a new shed designed to enhance and support the changing lifestyles of gardeners and non-gardeners alike. It’s called The RHS Garden Retreat. Following the first lockdown in 2020, a survey commissioned by the RHS revealed that seven out of ten people considered that having a garden boosted their mental health. Many people have continued to work from home part-time and have kept up leisure pursuits established during lockdown. The RHS Garden Retreat has been designed to help balance this new way of life with the benefits of spending time in the garden. Sitting Spiritually has announced the launch of the RHS Four Seasons Bench, the perfect outdoor seat for those who cherish their gardens and the ever-changing visual splendour of the seasons. Made from FSC seasoned oak, and a showcase of British design and craftsmanship, the RHS Four Seasons Bench offers four exquisite seasonal hand-carved inserts to choose from: Daffodil (spring), Rose (summer), Oak (autumn) and Snowdrop (winter). As with all handcrafted Sitting Spiritually garden furniture pieces, the RHS Four Seasons Bench is built to last, combining meticulous standards for precision joinery with the finest-quality materials. The design of the RHS Four Seasons Bench
was inspired by 2013’s elegant three-seat RHS Centenary Bench, which celebrated 100 Years of the RHS Chelsea Flower Show – and, like the Centenary Bench, the Four Seasons Bench is strongly influenced by the Arts & Crafts Movement. The RHS has also announced the award of a licence to Harrogate Tipple, a small, traditional British distillery, to create a selection of RHS-branded spirits including premium gin, whisky and rum. The range will then be available at retail from the beginning of June, selling at a number of physical and online outlets that include spirit retailers, garden centres and independent wine stores. It will also be sold via the Harrogate Tipple and RHS websites and at RHS Gardens.
Following the 2020 lockdown, an RHS survey revealed that seven out of ten people considered that having a garden boosted their mental health.
TOTAL BRAND LICENSING
