March 2020
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News from the marketplace.......................................TLA 4 Merchantwise Minecraft....................................................................TLA 7 X Box..........................................................................TLA 8 Halo.......................................................................... TLA 10 Sonic......................................................................... TLA 10 Pac Man.................................................................. TLA 12 Space Invaders...................................................... TLA 12 emoji......................................................................... TLA 12 Paramount.............................................................. TLA 15 Miramax.................................................................. TLA 17 Disenchantment.................................................... TLA 17 Elf on the Shelf...................................................... TLA 17 Gruffalo.................................................................... TLA 19 Moon & Me........................................................... TLA 19 Kiri and Lou............................................................ TLA 19 May Gibbs............................................................... TLA 21 King Features......................................................... TLA 24 London Underground........................................... TLA 25 The Beatles............................................................. TLA 25
AC/DC...................................................................... TLA 27 Manhead................................................................. TLA 27 Haven going Global.................................................... TLA 29 Kids Trends in Australia.............................................. TLA 31 Kids Trends in New Zealand.................................... TLA 32 ViacomCBS Every age, every aisle, everywhere!........................ TLA 33 The Wiggles turn 30!................................................. TLA 38 Protection Innovation in the toy industry.............. TLA 40 Licensing Australia’s Heritage.................................. TLA 42 Australian Toy, Hobby & Licensing Fair It’s Showtime! An introduction to Toy Fair.................................. TLA 43 Show Floor Plan........................................................... TLA 44 Exhibitor lists................................................................ TLA 46 What’s on show this year Exhibitor Preview................................................... TLA 48 Disney Blockbusters for 2020................................ TLA 58
March 2020 Co-Publisher Editor-in-Chief Francesca Ash francesca@totallicensing.com Co-Publisher Jerry Wooldridge jerry@totallicensing.com Editorial Director/ Editor Rebecca Ash becky@totallicensing.com Business Development Joanna Cassidy joanna@totallicensing.com Office Manager Helen Bowerman helen@totallicensing.com Subscriptions and Circulation www.totallicensing.com/ subscribe.html Australia Contacts Aaron White australia@totallicensing.com Total Licensing Australia is published as a special issue of Total Licensing magazine.
Total Licensing Ltd 4 Wadhurst Business Park Faircrouch Lane Wadhurst East Sussex TN5 6PT England Tel: +44 1892 782220 Fax: +44 1892 782226 www.totallicensing.com Japan Agent Roger Berman, ZenWorks rmb@zenworks.jp © 2020 Total Licensing Ltd
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NEWS
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BUZZFEED’S TASTY LAUNCHES NEW LINE OF KITCHENWARE
CAPRICE GOES SUSTAINABLE
BuzzFeed’s Tasty and Haven Global recently announced the launch of their line of cookware and kitchenware at Big W last month. The line of kitchen products that will bring the fun, ease and accessibility of Tasty’s signature recipe videos to consumers across Australia. The Tasty-branded cookware line includes 28 products ranging from non-stick cookware to high-quality bakeware to kitchen gadgets, accessories and more, ranging in price from $8 to $59. Matt Drinkwater, Head of International at BuzzFeed said “There is no better way for Tasty fans to prepare delicious recipes at home than with our bright and beautiful cookware range. We’re so proud to partner with Big W to bring the line to a broad audience of beginner and more experienced cooks alike.Together we’re making cooking more fun.” The Tasty cookware line features bright colours, and includes all the tools necessary to prepare Tasty’s recipes.The line features nonstick forged aluminium cookware, non-stick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils and soft grip gadgets.The Tasty Kitchen line is used in Tasty videos and was designed and developed with the Tasty fan in mind, as BuzzFeed research shows that 2 out of 3 Tasty fans have made a Tasty recipe. Tom Punch, Managing Director of Haven Global, who facilitated, said “We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market. This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products. There is so much potential for many more partnerships and categories to come - keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.” The Tasty line of kitchen products is licensed and manufactured by Fackelmann. CEO of Fackelmann Housewares Australia, Mark Batson said “We are thrilled to be the product partner for the launch of Tasty into the Australian market. The new range of millennial focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans. All, of course, have been designed to be insta-friendly with bold colours across the range and perfect for recreating the Tasty recipes we see online.”
With over 60 years in business, Caprice Australia attributes their success to its ability to evolve and embrace change. Designing and producing products at the forefront of sustainability and innovation will be key to the Caprice business in the next 5-10 years. Caprice has committed to implement key sustainability strategy designed to capsulate their commitment to environmental and social responsibility and bring it to the forefront of their business. “We are proud to be introducing our sustainability strategy and look forward to providing our partners with leading sustainability industry practices” noted Paul Cannon, Chief Executive Officer, Caprice Australia. The five-year plan will see the company take a global approach through leading environmental and ethical sourcing practices, and investing in the communities in which they operate. They will also continue ensuring the wellbeing of their team members both in the local workplace and internationally. Caprices’ commitment to people and product is reflected in the company being awarded a number of industry awards including preferred supplier and licensee of the year for multiple brands.
APEX BRANDS APPOINTS WP BRANDS Apex Global Brands in the USA, (formerly Cherokee Brands), has appointed WP Brands as its newest licensing agent to cover Australia and New Zealand. Working with WP Brands, Apex plans to expand its distribution through the addition of new licensees and distribution partners. WP Brands will be working a number of key Apex brands that include Hi-Tec – a European footwear and apparel brand; Magnum – a military, workwear and service industry apparel; Cherokee – an ‘Americana’ apparel and accessories
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brand; and Tony Hawk – the champion skateboarder for ranges of apparel and accessories. Commenting on the new appointment, Henry Stupp, Chief Executive Officer of Apex said, “As a global company, working with like-minded licensing partners is key for Apex. WP Brands has shown that they can be both innovative and strategic in ways that will identify additional licensing partners to our growing business across Australia and New Zealand while also working with existing licensees and distributors and coordi-
nating our retail business expansion efforts.” Lim Mi-Kyoung, Managing Director of WP Brands in Melbourne added, “We have been big fans of these brands for many years and we are absolutely thrilled to be part of the Apex family. Their expertise and deep knowledge of the apparel and accessories business is the foundation of a solid partnership that will also create a strong and unique brand presence in our markets, Australia and New Zealand.”
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Merchantwise Licensing is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands in digital & gaming, kids’ entertainment, film and television, icons & legends and music. Merchantwise Licensing is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney and Paris. Merchantwise Licensing shares a sneak peek at the latest news and upcoming entertainment properties for this year.
The best-selling video game of all time. Released in 2009 by Swedish developer Mojang, Minecraft is a game centred on breaking and placing blocks. Players can work together to create wonderful, imaginative things. Minecraft is a cultural phenomenon and the best-selling video game of all time, selling over 176 million copies across all platforms. It is played by over 112 million monthly active players and is also the most watched game on Youtube. BrandTrends research reveals that Minecraft is the most popular game brand in Australia for children up to 14 years. 39% of the player base are female and 44% are aged 8-17 years. What started as a game has evolved into a true evergreen entertainment franchise, comprising of education, live events, products as well as a movie in the pipeline.
Mojang’s purpose is to build a better world through the power of play and inspire generations of game changers. To that end, it established The Block by Block Foundation, a non-profit organization empowering communities to transform neglected urban spaces into vibrant places that improve the quality of life for all. Minecraft: Education Edition
A unique aspect of Minecraft is its strong education platform, embraced by teachers and parents alike. Minecraft: Education Edition is specially designed for schools, offering game-based learning for students from primary school through to higher education. Over 35 million teachers and students are licensed, across 115 countries. For example, Australian students can now visit Mini Melbourne, a collaborative project between the Victorian Dept of Education and Training and the Metro Tunnel Project to build a virtual city of Melbourne in Minecraft: Education Edition. Brand new games in 2020 2020 represents a watershed year for Minecraft. In addition to ongoing updates to the core game, there are two major new game releases hotly anticipated in the next few months. Launching in April is Minecraft Dungeons – an action adventure game in the classic dungeon crawl-
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TOTAL LICENSING AUSTRALIA er style, offering new characters, environments and style of play within the Minecraft Universe. Also attracting strong interest is Minecraft Earth - the new free-to-play mobile augmented reality game bringing Minecraft to the real world and taking gamers outside.
Live events & live streaming
Scheduled for September is Minecraft Festival, the game’s most ambitious live experience yet: a three-day celebration of all things Minecraft in Florida, USA. Enthusiasts can expect interactive exhibits, inclusive gameplay, fierce tournaments, intense live entertainment, exclusive merchandise, panels, and meet & greets with content creators and developers. Minecon Live also returns in September. Filmed live and streamed to players throughout the world, Minecon is packed with juicy Minecraft news, content creators, and will include pre and post show bits, as well as on-demand community panels.
Global merchandising Globally, enthusiasts spend over $A1 billion per year on Minecraft consumer products in categories including books and comics, toys, games, apparel, accessories, electronics, stationery, collectibles and home décor. Minecraft down under Now represented in Australia and New Zealand by Merchantwise Licensing, the Minecraft universe is set to significantly expand down under at retailers including EB Games, Big W, Target and The Warehouse.
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The local program includes LEGO (construction toys); Mattel (action figures, playsets and roleplay); J!NX (plush and collectible toys distributed by Banter Toys); Funko (Pop Vinyl distributed by Ikon Collectibles); Zak! Australia (lunching, drinkware and home décor); Hardie Grant Egmont (publishing); Caprice (apparel, bags, footwear, accessories, bedding and towels). Global fashion collaborations featuring in Australia and NZ include Havaianas and Happy Socks. Other new local partners to be announced shortly. XBOX SERIES X – the most powerful console ever
First released in 2001, Microsoft’s Xbox is one of the world’s leading game consoles. Top first party franchises on Xbox include Halo, Forza, Gears of War and Sea of Thieves. Additionally, the popular Xbox Game Pass lets users access more than 100 high-quality console and PC games, for a single low monthly subscription price. New console Launching this holiday, the Xbox Series X will be the fastest and most powerful console ever, setting a new bar for gaming performance. Its unique industrial design delivers four times the processing power of the previous console. With unmatched speed and compatibility, Xbox Series X will allow gamers to bring their Xbox gaming legacy – thousands of games from three generations and more – forward with them. New gear Inspired by the latest streetwear trends, the first ever range of Xbox licensed merchandise with Xbox Official
TOTAL LICENSING AUSTRALIA Gear, launched globally online and via key specialty retailers in 2019. In Australia and New Zealand, the program launched exclusively at EB Games stores in November with a range of t-shirts, headwear, socks, drinkware, gifts and novelties. A major expansion of the program is planned in 2020, with significant market activity planned around the launch of the new console this fall. In addition to further expansion of the program at EB Games, the Xbox gear has now launched at mass market with a range of older boys and men’s outerwear and sleepwear available at Big W and other leading retailers via licensee Caprice. Other new products will include bags and backpacks, headwear and socks. HALO INFINITE – The Master Chief returns Halo has been synonymous with Xbox since day one, launching with the original Xbox in 2001, and since then becoming Xbox’s #1 exclusive franchise. It is the most recognized sci-fi video game franchise of all time, with the Master Chief transcending gaming and becoming a pop culture icon Halo is also a giant in the merchandising world, achieving over $US 1.7 billion in licensed product sales. With a major new game release, TV show in development, and a robust merchandise program, the next few years are shaping up to be the biggest ever in the history of this 19 year global franchise.
In holiday 2020, The Master Chief returns in the highly anticipated next chapter of the Halo franchise, Halo Infinite, alongside the next-generation console, the Xbox Series X. The new release will redefine Halo with an epic Master Chief saga and dynamic, evolving multiplayer.The graphically stunning Halo Universe will showcase the unique capabilities of the new Xbox Series X. Halo Infinite will also support more platforms than ever before, including the new Xbox Series X console, the entire Xbox One family of devices, and a wide range of PCs (and will be included with Xbox Game Pass for PC and console). As Chris Lee, Studio Head of Halo Infinite, puts it, “By harnessing the power of our new Slipspace Engine and com-
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bining it with the power and promise of Xbox Series X, we plan to build the Halo game we’ve always dreamed of – and share it with even more players, competitors, adventurers, and creators than ever before.” Also , in development, is the highly anticipated new TV series for Showtime, starring Pablo Schreiber as Master Chief. Halo consumer products will ramp up with the launch of Halo Infinite and Xbox Series X. In Australia, a great new range of action figures from Wicked Cool Toys will be distributed by Banter Toys, alongside new NERF blasters from Hasbro, Mega Construx sets from Mattel and Funko pop vinyl distributed by Ikon Collectibles. A local range of outerwear, sleepwear, socks, underwear and headwear are also in development for specialty and mass market channels. Sonic Speeds into Cinemas, Delighting Fans First released in 1991, Sonic is a $1 billion franchise and one of the most popular video game characters of all time. Paramount Pictures released the first ever Sonic movie in cinemas in February 2020, achieving a stunning US$101M opening weekend at the global box office. Starring James Marsden and Jim Carrey, this fast and action-packed comedy is a hit for of all ages. In Australia, the Sonic toy range is being distributed by Headstart into mass retailers and VR Distribution into independent toy retailers. From July, new partner Kawada Japan, will launch a range of collectible Sonic pixel figurines globally. A variety of other new Sonic licensees will be launching a range of new products in 2020, including showbags, gifts
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and novelties as well as broad range of apparel and accessories across multiple retailers. Global footwear partner PUMA has given its RS-X³ sneaker two retro reinterpretations with help from Sonic The Hedgehog and the Rubik’s Cube brand. The silhouette was introduced in October this year and has already seen a number of iterations, such as the bold “Hot Coral” and “Lime Punch” offerings. The new Sonic pair comes in black, mixing leather, suede and mesh together alongside the character’s archetype colour scheme of red and blue. Looking ahead to 2021, the brand will celebrate its 30th anniversary with new video games, new game content, a music concert with special guests and a wide array of new licensing and merchandising partnerships.
PAC-MAN – Arcade legend celebrates 40 years Created by BANDAI NAMCO Entertainment Inc video game designer Toru lwatani in 1980, PAC-MAN is regarded as one of the most popular and influential video games of all time. Its title character was the first original mascot, making gaming accessible to female audiences and becoming a huge licensing and merchandising success. With global brand awareness of 98%, PAC-MAN is one of the most recognized brands on the planet. What started as an arcade game is now available on all platforms, including Xbox, PlayStation, Switch, iOS and Android, with over 110 million downloads. PAC-MAN is a full brand franchise, extending beyond gaming into film, live events and activations, fashion and consumer products, advertising and promotions. 2020 marks the 40th anniversary of this pop culture phenomenon. Global celebrations include a new website, song, live events and merchandise. In Australia, Bensons Trading will release a range of new
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products this year including the Pac-Man showbag, sound plush, gifts and novelties. Caprice Australia will launch men’s outerwear in Big W in April. In April, retailer Best & Less will celebrate the 40th anniversary with an exclusive retro gaming retail activation. An exten-
sive apparel range from Hotsprings will comprise of outerwear and sleepwear for the whole family – from toddlers to adults. SPACE INVADERS – Old school gaming at its finest Space Invaders - the classic arcade video game developed by Tomohiro Nishikado - was first released in 1978 and instantly transformed video games into a global industry. Now a pop culture icon and symbol of gaming, it is referenced in film and TV and features as part of video game and cultural exhibitions. Space Invaders continues to be highly popular in the world of fashion collaborations and partnerships. In April, retailer Best & Less will showcase an exclusive retro gaming themed collection with Space Invaders starring alongside PAC-MAN. The apparel range from Caprice comprises of t-shirts and sleepwear for kids and teens.
emotional. multicultural. official. joyful. iconic. Emojis are the ultimate universal expressive language - over 6 billion are sent daily through messaging and social media platforms. Inspired by this phenomenon, the emoji® company was founded in 2013, creating an iconic lifestyle brand with an unprecedented global popularity.
TOTAL LICENSING AUSTRALIA Today, the emoji trademark is registered in over 100 territories across up to 30 classes of goods and services. There are now more than 20,000 high vectorized icons are available for licensing. emoji® has attracted more than 800 partners from all over the world, winning multiple awards. In Australia and New Zealand, the brand continues to be popular with 15 licensing partners across a wide range categories, from fashion, publishing, automotive and homewares to food, beverage and promotions. 2020 will see the launch of new apparel ranges at Big W and The Warehouse. Scholastic has a popular publishing range in market, with an emojipedia to launch later in the year. In 2019, the world’s first emoji® personalised license plates launched in Queensland and became an instant success, prompting an expansion of the range in 2020. Also successful was the emoji® themed television advertising campaign for Wrigley’s Eclipse Mints, created by ad-
vertising agency Clemenger. The campaign will continue in Australia and parts of Asia in 2020. Other new products to launch in 2020 include cake decorations from Dr Oetker and limited edition emoji® coins from the Perth Mint.
PARAMOUNT is a Hollywood icon and America’s second oldest studio known for its much-loved film classics and high-octane box office blockbusters. Paramount is a subsidiary of media giant Viacom. Top Gun Maverick set to soar again Top Gun Maverick sees Tom Cruise reprise one of his most iconic roles. After more than thirty years of service as one of the Navy’s top aviators, Pete “Maverick” Mitchell (Tom Cruise) is where he belongs, pushing the envelope as a courageous test pilot and dodging the advancement in rank that would ground him.
The film is set for take-off in June 2020 and fans in Australia and New Zealand can expect a strong range of product at retail. Placement has been secured across all major retailers ahead of the movie release. Master toy partner Mattel has developed a diecast range of vehicles and playsets to hit shelves for Toy Cat. Dads can be especially excited this Father’s Day as both Big W and Best & Less have got him covered with a range of apparel, accessories, home and giftware. Licensing Essentials will be launching a Top Gun showbag at the Royal Melbourne Show in time for the home entertainment release. Get ready to RUMBLE! From Paramount Animation comes an original story where monster wrestling is a global sport and humans are their biggest fans. In a world where monsters and humans co-exist, every town and city has one monster that represents them in the worldwide monster wrestling federation – more than a religion than a sport.
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TOTAL LICENSING AUSTRALIA When a small-town monster leaves to fight for the big city, one girl has to recruit the son of a wresting legend and train him to be the wrestler he could never be. Paramount Pictures has partnered with WWE and key wrestlers will be participating in marketing and providing voice talent. Rumble releases in cinemas in April 2021. Master toy partner is Playmates, to be distributed in Australia by HeadStart. Local licensing opportunities now available for discussion. Paramount Classics With a library of some 3,300 films including Top Gun, The Godfather, Breakfast at Tiffany’s, Grease, Ferris Bueller’s Day Off, Anchorman, Clueless and Mean Girls, Paramount is home to many of the world’s best loved classics. In 2019, Australian lifestyle brand Peter Alexander launched its sixth Breakfast at Tiffany’s collection, with a stylish classic sleepwear range featuring iconic Holly Golightly imagery. Cotton On continues to release a diverse range of kids, men’s and women’s apparel and accessories from multiple titles in the Paramount Classics library including Mean Girls, Clueless, Top Gun, Grease and the iconic Paramount Pictures logo. MIRAMAX – Film favourites from Tarantino Miramax is a leading film and television studio with a library of more than 700 motion pictures. The Miramax library holds some of the world’s most original and acclaimed independent films including films by Quentin Tarantino – Pulp Fiction, Kill Bill Vol I & II, Jackie Brown and Dusk Till Dawn – as well as scores of commercially successful films such as Bad Santa, Sin City and the Scream, Scary Movie and Hellraiser franchises. Local licensing opportunities available now. Disenchantment – Her Throne is Calling DISENCHANTMENT is the new adult animated comedy series from the mind of Matt Groening, creator of The Simpsons. The series takes place in the crumbling medieval kingdom of Dreamland and follows the adventures of a hard-drinking princess named Bean, her diminutive companion Elfo and her personal demon Luci. Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses, and lots of human fools. The series currently streams worldwide on NETFLIX in 190 countries and 30 languages. The first 10 episodes
launched in 2018, the next 10 launched in 2019 and Netflix will stream the next 10 episodes from September 2020. Licensing partners include, Funko, Bioworld, Kidrobot, Just Funky, Philcos, Bravado, Lowes, Level 52 Studios, Rizzoli and Caprice Australia. Jay Jays will launch Disenchantment apparel to coincide with the new season in September.
The Elf on the Shelf®: A Christmas Tradition is a fun-filled Christmas tradition that has captured the hearts of children everywhere who welcome home one of Santa’s Scout Elves each holiday season. When a family adopts a Scout Elf™ (from a Santa-approved adoption centre), they receive the Scout Elf™, an artfully illustrated hardbound storybook and a keepsake box. The magical Scout Elves help Santa manage his nice list by taking note of a family’s Christmas adventures and reporting back to Santa at the North Pole nightly. Each morning, the Scout Elf returns to its family and perches in a new spot, waiting for someone to spot them. Children love to wake up and race around the house to find their Scout Elf. What started as a humble family tradition in 2011 has grown into a global phenomenon embraced by millions of families. With more than 17 million Scout Elves and Elf Pets adopted worldwide, the company currently has a footprint in 11 countries across 5 continents and has quickly expanded to offer books, games, activities, accessories, toys, and animated specials under The Elf on the Shelf® and Elf Pets® brand names. In addition, the company has acquired over 50 licensing partners and has established several prominent co-brand partnerships globally. In Australia, The Elf on the Shelf® core range has been extremely popular at Myer Giftorium, Kmart and leading speciality and independent retailers, distributed by PMG Australia.Westfield has also embraced The Elf on the Shelf® with major live activations across 35 malls over the holiday period. A local licensing program managed by Merchantwise Licensing is now in development to augment the core product range, to include apparel and accessories, costumes, tableware, novelty confectionery, publishing and more.
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TOTAL LICENSING AUSTRALIA The Gruffalo comes to life in augmented reality
The Gruffalo is one of the world’s best-loved children’s literary creations. Since It was first published in 1999, the award-winning story about a little brown mouse in the deep dark wood has continued to delight children and adults the world over. Created by Julia Donaldson and Axel Scheffler, The Gruffalo has become a modern classic spanning publishing, film, stage, theme parks, digital and merchandise. Launched in Australia in 2019, the Gruffalo Spotters AR App and adventure trail has been featured at a variety of popular attractions including Currumbin Wildlife Sanctuary (Qld), Rippon Lea Garden Estate (Vic), Illawarra Fly and Wildlife Sydney Zoo (NSW), attracting over 30,000 families to date. Additional locations for 2020 will be announced soon. Retailer Peter Alexander launched a fun and furry Gruffalo family sleepwear collection for book week in August 2019. Throughout 2020, The Gruffalo’s Child Live stage show from CDP, will return to Australia from March with shows across the country. Moon & Me – Sparkling new preschool Moon and Me is a beautiful new preschool TV series created by Andy Davenport, the acclaimed creator of The Teletubbies and In The Night Garden which collectively generated over $5 billion in global merchandise sales. Moon and Me is a landmark commission by the BBC, co-produced by Foundling Bird and Sutikki and distributed by 9 Story Distribution International. Airing daily on ABC KIDS, the show is inspired by wellloved tales of toys that come to life when nobody is looking - made with stunning 3D animation and puppetry. Moon and Me is the highest rated series on Cbeebies and was recognised as a “hot property” by The NPD Group, Inc for 2019. There are more than 35 licensees in the UK across a broad
variety of categories including toys and games, publishing, apparel, homewares, stationery and FMCG. Merchantwise Licensing is managing the marketing and licensing of Moon and Me in Australia and New Zealand. First publishing titles from Scholastic Australia are now available, Introducing Kiri and Lou – Handmade in New Zealand
Merchantwise Licensing has been appointed to represent licensing and merchandising for Kiri and Lou, a gorgeous new stop-motion animation series for children 3–7 years, handmade in Christchurch New Zealand. Kiri and Lou centres on the friendship between Kiri, a feisty little dinosaur, and Lou, a gentle and thoughtful creature, as they explore the world of feelings through laughter, song and outdoor adventure. Original and imaginative, Kiri and Lou invites children to learn about empathy and how to get along, through warm-hearted and gently humorous storylines which are resonating with audiences of all ages. The show is hand-crafted in paper and clay and created using traditional stop-motion animation from Antony Elworthy (Coraline, Corpse Bride, Isle of Dogs), the series is voiced by Jemaine Clement (Flight of the Conchords, Moana, Rio) and Olivia Tennet (Lord of the Rings) and is written and directed by feature film director Harry Sinclair. It is produced by Fiona Copland for Stretchy and Heather Walker of Yowza Animation (Curious George, Welcome to the Wayne) with international sales handled by CAKE. 20 x 5-minute episodes have been released with a further 32 episodes coming throughout 2020. Kiri and Lou has broadcast on TVNZ since March 2019 and ABC Kids since June 2019. On ABC Kids, it airs daily at 8.05 am and is available for streaming on ABC iView. In 2019, Kiri and Lou was selected for screening at Annecy in the TV Films in Competition category and recently won the Cynopsis Best of the Best Awards in New York. It is a finalist for the prestigious Prix Jeunesse International 2020.
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TOTAL LICENSING AUSTRALIA The show is rolling out globally on the best preschool networks including Cbeebies (UK), CBC Canada, YLE in Finland, SVT in Sweden, Czech Television, Paka Paka in Argentina, EVision and BeIN in the Middle East and Showmax in Africa. All licensing and merchandising opportunities, including master toy, publishing and stage show rights, are now available for discussion.
May Gibbs – Inspired by Nature Iconic Australian author and illustrator May Gibbs continues to capture the hearts and imaginations of generations of Australians with her lovable bush characters, which hold a special place in the Australian consciousness.
handcrafted installation featured 136 Gumnut characters, 102 of which were animated. Gumnut Babies theming continued in-store and in the Myer Giftorium. Publishing Publishing is at the heart of the May Gibbs brand with May Gibbs’ original books, Gumnut Babies and Snugglepot and Cuddlepie never out of print for over 100 years. Publishing partner Scholastic Australia has continued to expand its catalogue of licensed May Gibbs storybooks for children with May Gibbs becoming their third best-selling licensed property. In 2020, Scholastic Australia will also begin publishing a newly imagined range of May Gibbs classic stories, ensuring that every Australian child has the opportunity to experience these classic tales. New product ranges and partnerships A host of other products, partnerships and retail activations will continue throughout 2020.
Today, May Gibbs is a fashion and lifestyle brand inspired by the Australian bush with a unique licensing program of over 30 partners across publishing, fashion, homewares, toys, stationery and collectables. May Gibbs partners with leading Australian brands to bring the stories and characters to life for fans of all ages. Myer Christmas Windows 2019
May Gibbs’ Gumnut Babies were the stars of the 2019 Myer Christmas windows in Melbourne and Brisbane. The famous annual event has been running in Melbourne for 64 years and attracts an estimated 1.4 million people. The
The success of the May Gibbs by Ecology homewares collection has seen two collections released across tableware, napery, home decor and gardening over the past two years. A brand-new collection developed exclusively for Australia Post will launch in April 2020 to celebrate the 80th anniversary of release of The Complete Adventures of Snugglepot and Cuddlepie. Creative, high end Australian fashion brand Romance was Born continues to release exciting new capsule collections for women and men, uniquely showcasing the art of May Gibbs. The partnership with Walnut Melbourne continues in 2020 with brand-new winter and summer collections. The collections will again feature May Gibbs illustrations on Walnut’s best-selling children’s can-
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TOTAL LICENSING AUSTRALIA vas shoes and apparel. In January 2020, May Gibbs launched at Cotton On with a range of apparel and pyjamas for babies and kids. The collection proved popular with many styles quickly selling out online and in stores. A second collection is in development for winter 2020. A new outdoor stage show of Snugglepot & Cuddlepie is in development with NSW based theatre company, Eaton Gorge Theatre Company. First shows to premiere at Australian Botanic Gardens Mount Annan in July followed by Royal Botanic Gardens Sydney and Blue Mountains Botanic Gardens in October. The brand continues to be supported with strong marketing and publicity campaigns, along with continued growth of the May Gibbs Official Online Store and social media communities.
Popeye – Strong To The Finish Popeye is tough, he’s fit, and he’s got grit. He’s a rugged sailor who is always up to the challenge and never backs down. Popeye is the embodiment of strength, and inspires us all to work hard, be persistent, and be “strong to the finish” – with the help of a hefty amount of spinach. King Features manages over 150+ licensees around the world. Popeye has an engaged audience on social media with over 9.7M follows across Twitter, Instagram, Facebook and the official Popeye and Friends YouTube channel.
Betty Boop – Forever Fabulous
There have been successful collaborations with high-end fashion brands including HUF, Scotch & Soda, Bathing Ape, Filson, Stayreal, ZARA and more. This month, a new collaboration with Popeye x Benetton launches with a limited-edition Popeye and Friends collecBetty Boop knows how to make an impression. For al- tion and also names Popeye the sailor man as its special most 90 years, the glamourous international icon has sung, environmental ambassador. sashayed, and “boop-oop-a-dooped” past rules and conventions, unafraid to take risks or set trends. King Features Phantom “Phundraising” for Bushfire Relief has over 150+ licensees globally C h ro n i c l e C h a m b e r and has a highly engaged social and King Features have media fanbase with over 1.6M+ collaborated with the follows. There have been a wide assistance and generarrange of collaborations with osity of a wide variety high-end fashion brands including of high-profile Phantom Lazy Oaf, Bathing Ape, Moschino, artists from around Undiz, Zac Posen, Bellerose and the globe, to publish a more. book of illustrations to In October 2019, Nordstrom de- “phundraise” for Ausbuted an exclusive Nike x Olivia tralia’s bushfire relief, Kim capsule collection starring Betty Boop. Another anni- with 100% of net proversary partnership was with skateboarding brand HUF for ceeds being donated to a line of hoodies, jackets, tees, socks and more including a Red Cross Australia. Betty Boop x HUF skateboard Phantom illustradeck. tors have illustrated a Looking ahead for 2020, Betunique Phantom image ty Boop product launches in linked in some way to Australia include a sleepwear the bushfire crisis and collection from Hot Springs, recovery efforts. Each artist can also sell/auction/raffle the a collectible stamp pack from original art as a further personal donation. Australia Post and a new Pop! Vinyl from Funko.
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TOTAL LICENSING AUSTRALIA London Underground – Mind the Gap!
London attracts an astonishing 40 million tourists per year, including over 600,000 Australians. Aussies have a deep and abiding connection with London and the UK. The London Underground network or the Tube, operated by Transport for London (TFL), has been an integral part of London’s history for over 150 years and transports 1.4 billion passengers per year. The roundel is an iconic symbol for London and its transport system.The first roundel was created in 1908, originally known as the bar and circle. More than 110 years later, it is one of the most distinctive and recognisable symbols in the world. Station names such as Oxford Circus, Paddington, Kings Cross, Covent Garden, Wimbledon and Waterloo have been etched into our collective consciousness through pop culture, Hollywood movies and the classic Monopoly boardgame. TFL is quite simply ‘the London brand’. TFL offers a thriving licensing and merchandising opportunity which currently boasts over 50 London Underground partners on-board across a wide variety of product categories. The extensive brand style guide includes over 150 years of assets including poster archive, iconic logos, photography, old ticket designs, seat fabric patterns and globally recognised roundels and tube maps. Licensing opportunities for TFL are now available for discussion in Australia and New Zealand.
Representing many of the world’s biggest names in music for Australia and New Zealand, Merchantwise Licensing is the go-to for band merchandising and licensing. The Beatles – Let It Be – 50 years Lord of the Rings director Peter Jackson is working on a new Beatles Let It Be documentary, accessing 55 hours of never-before-seen footage and 140 hours of audio made available from their 1969 recording sessions.
Eager Beatlemaniacs can expect to learn more about Peter Jackson’s untitled Let It Be film, as well as the re-release of the original documentary classic, in time for the fiftieth anniversary of the album’s original release, which falls on 8 May 2020.
A wide variety of licensing partners continue to celebrate The Beatles in Australia and NZ with new product releases including puzzles from Hinkler Books, gifts and novelties from Rubber Road, posters and wall art from Impact Rock and a new range of homewares and drinkware from Licensing Essentials featuring Yellow Submarine. Cotton On’s partnership with The Beatles continues with ongoing ranges of apparel, sleepwear, accessories and gifting.
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TOTAL LICENSING AUSTRALIA AC/DC – BACK IN BLACK 40th Anniversary
MANHEAD roster now available in Australia and NZ for the first time Merchantwise Licensing is pleased to be representing Manhead in Australia and NZ. Manhead is a worldwide merchandise company catering to the music and entertainment industry. For over twelve years Manhead has been one of the leading, independently owned music and entertainment merchandise companies specialising in touring, e-commerce, cre-
AC/DC was formed in Australia in 1973 by brothers Malcom and Angus Young, and with their no-nonsense bluesbased rock developed into one of the most successful touring and recording artists on the planet. The band’s global sales exceed 200 million albums. 1980’s Back in Black one of the highest – selling albums of all time, with 50 million copies sold. 2020 marks the 40th anniversary of this much revered classic. AC/DC holds the record for the most tickets sold on an Australian tour by a local act and their music continues to be discovered by new audiences – their 10 biggest songs on Spotify have collectively had over 2.5 billion streams. The Thunderstruck video has been watched over 700 million times on YouTube. A recent article in the Daily Telegraph and Herald Sun ranked AC/DC has the best Australian band of all time. With one of the most recognizable logos in pop culture and myriad legacy designs their merchandising results are legendary. A variety of AC/DC apparel, drinkware, gifts and accessories are available globally and in the local market, with new licensing opportunities available for discussion.
ative, retail and licensing merchandise. Artists in the roster include Australia’s very own SIA, the B-52’s, Train, Weezer, Fall Out Boy, EELS and Panic! At The Disco. Other Bands and Artists Other great bands and artists available for licensing from Merchantwise include Britney Spears, Pink Floyd, David Bowie, Def Leppard, Aerosmith, Wu Tang, Nirvana, the Foo Fighters and many more.
For further information, visit merchantwise.com.
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TOTAL LICENSING AUSTRALIA
Tom Punch: “We are thrilled to be at the forefront of the new content revolution for kids. YouTube is fundamentally changing the way that kids consume content and brands are emerging from that space all over the world. It doesn’t matter what country they’re based in, if the brands resonate with kids they hit an immediate global audience. Kids have become their own programmers and are choosing what they love.” Yvonne King: “It’s a whole new world. It’s not about where kids see their content it’s about how many kids see the content. Total content consumption is where it’s all at. Whether it’s on Tik Tok,YouTube, FTA, Subscription TV, streaming services, gaming channels or apps – if the kids love the brands then the opportunity is there for the biggest of them to extend their footprint into the consumer products space.” Tom: “The first cab off the rank for us is CKN Toys, a global YouTube phenomenon with over 13 billion views, based out of Sydney, Australia. Calvin & Kaison are two brothers that unbox and play with all the toys that kids love and they’ve hit a note with fans worldwide. We created this brand from the ground up – we developed the logo, into a styleguide into a CP program launching April this year. We’ve done a TV deal with Nickelodeon for an all new series that will debut in Australia and the UK in April, we’ve forged a partnership with Jazwares who have created the most fantastic boy play master toy line. We have a global app launching, apparel in the US, and the list goes on. And we are thrilled to have partnered with Nickelodeon UK to represent us in the UK & Europe.” Yvonne: “In another space entirely we’ll be launching a global program around the most gorgeous brand – Meddy Teddy, the yoga and mindfulness bear, who is poised to be the
pre-eminent brand in the kid’s wellness space. The Dalai Lama once said, “if every eight year old in the world is taught mediation, we will eliminate violence from the world within one generation,” Meddy’s mission is to take his skills to kids globally by teaching them to find calm by going within, and finding peace and balance in an ever changing stressful world. As of the date of writing, we are finalising negotiations with a leading global toyco to take Meddy Teddy to the world across a wonderful range of plush, figurines and collectibles. A creation of three brothers, who are experts in the field of yoga and meditation, Meddy Teddy is backed by a vast array of authentic content. And, we are having discussions across a whole gamut of categories including publishing, gifting, yogawear and a global app. Check out www.meddyteddy.com, or the Instagram page @meddyteddy. It will calm your day!” Tom: “The next of the global YouTube phenomena for Haven, is Vlad and Nikita, two globetrotting brothers, who boast an amazing 33 million subscribers, and over 15 Billion views. The two boys are supported by their wonderful parents, posting fun, busy, and exciting videos of their adventures and crazy activities. Gaining
In addition to their blue chip portfolio of brands represented in Australia and New Zealand, Haven Global have been making a foray into other markets via the acquisition of some new global brands.
well over one billion views per month, Vlad and Nikita are a global hit with kids, and we are planning lots of activity around the brand for 2020. Haven inked the global merchandise deal with the fabulous talent in October 2019, and after developing their creative assets will be actively pitching to master toy and content partners at New York Toy Fair, so watch this space.”
We spoke with Tom Punch and Yvonne King about their plans for four key launches for 2020 and beyond.
Yvonne: “In other exciting news, we’ve just finalised our partnership with Like A Photon, a fast growing and multi-award-winning Australian production company who are creating a film franchise around Tales from Sanctuary City. These beautifully animated films bring to life, through beautiful CGI, the story of an eclectic mix of characters who through their adventures tell a majestic, multicultural story of survival in a planet under constant threat. The first film, Wishmas Trees, releases Feb 28th, with the second story, Combat Wombat, hitting cinemas Q3 this year, building up to the 2021 release of Daisy Quokka – World’s Scariest Animal. Great stories and great humour are going to make this a franchise worth investing in for the long term and we see huge opportunity across toys and games, collectibles, publishing & homewares.” In conclusion, Tom Punch said,“We’re so excited, we’ve staffed up and got the expert resources we need to maximise all of our fabulous brands, both locally and internationally.”
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TOTAL LICENSING AUSTRALIA
AUSTRALIA COUNTRY REPORT Introduction This country report is based on various pieces of consumer research and market analysis considering geography, data collection techniques and fieldwork. It focuses on the preferences, behaviors, usage and loyalty towards entertainment brands of the younger part of the population. This report allows us to understand the purchasing habits of young customers in Australia and brand trends on a national level so that marketing campaigns can be designed accordingly. Australia’s Aging Population Australia is a highly developed nation with a population of more than 25 million people. 17.7% of the population is under the age of 14. A total of 330.000 births were registered in Australia in 2019. (www.abs.gov.au 11/12/19) The median age in Australia is 37.9 years. Households have an average occupancy of 2.5, which is slightly lower than in 2001 (2.6 occupants). The purchasing power of Australians is strong and it increased in 2018, when the average disposable income per person was AUD 48,982 per year. Brand Awareness In addition, the mentioned brands vary more and more according to the child’s gender (and age!); so less dual gender brands, more gender targeted ones Young people in Australia (age 0-14) are very familiar with the specific qualities or image associated with a brand. On average, they are aware of 228 different brands. Our research shows that 5 international brands stand out with regard to the way young people
Brand Matrix (Brand Popularity vs. Merchandise Appeal) Boys 7 - 9 Years Old - October 19
By Philipp Guinaudeau, Kidz Global
Source: https://www.brandtrends.com
correctly associate their company’s product or service with their brand image (logo). These brands are Paw Patrol, Peppa Pig, Lego, Fortnite, and Star Wars. Paw Patrol, a CGI–animated TV series, is the brand most commonly spontaneously mentioned by children, followed closely by Lego. A national brand that has earned its place among the international competition is The Wiggles. The Wiggles are an Australian children’s music group that was formed in the early 1990s and quickly gained international recognition. The Wiggles is the most popular “Entertainment” brand among infants and pre-schoolers. Among Boys 7 - 9, Lego is the leading brand for popularity Boys in Australia (age 7 - 9) are very familiar with gaming and animation brand images. The analysis shows that Lego is the leading brand in terms of
Number of different Entertainment brands mentioned by 0 - 14 Year Olds according to gender - October 19
Kids 0 - 2
Kids 3 - 6
Kids 7 - 9
Kids 10 - 14
both popularity and intention to purchase. Minecraft is in second place for popularity, Avengers comes in third place, closely followed by Spider Man and Marvel. General Trends: let’s take a look at the evolution In the past few years, there has been spectacular progress for certain gaming brands. Fortnite, for example, is mentioned as a favorite brand by 13% of those that took part in this research. In October 2017, this brand wasn’t even mentioned which goes to show how fast the gaming sector is developing. The lion’s share of brand recognition is still held by North American companies, which highlights the impact of American consumerism on Australia. The BrandTrends report combines consumer research, in-depth industry analysis and international trends in a single, comprehensive information source. Several times a year, a total of 105,040 children and young adults are surveyed via an online questionnaire on 42 countries across the following five age groups: Infants 0-2 years, Preschoolers 3-6 years, Children 7-9 years,Tweens & young teens 10-14 years,Young Adults 15-25 years (10 countries only). Each age group comprises 50% boys and 50% girls. For infants and preschoolers, parents are the respondents on behalf of a nominated child.Visual images of each brand are used to test awareness, ownership and purchase intentions, once all unaided questions have been submitted. Analysis and reporting are conducted in the week following fieldwork. More? Visit www.brandtrends.com
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TOTAL LICENSING AUSTRALIA
NEW ZEALAND COUNTRY REPORT
New Zealand’s Population: the context surrounding the islands New Zealand is a sovereign island country situated on two larger, and over 600 smaller islands in the south western Pacific. It has a landmass of 268,000 square kilometres with a population of only 4.78 million. 19.62% of the population is under the age of 14, male 457,071, female 434,789 (www. indexmundi.com 08/02/20). The median age in New Zealand is 37.4 years. Households have an average occupancy of 2.8 overall and 3.0 in Auckland (www.rwtakapuna. co.nz 08/02/20).Wage growth in New Zealand is at a ten year high, with an increase of 2.6% in the year to December 2019 (www.stats.govt.nz 08/02/2020). Brand Awareness Young people in New Zealand (age 0-14) are familiar with the specific qualities or images associated with a range of brands. On average, they are aware of 139 different brands - a major increase of 18% since April 2017. Paw Patrol is the most favourite brand spontaneously mentioned by kids Number of different Entertainment brands mentioned by 0 - 14 Year Olds according to gender - October 19
Kids 0 - 2
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Kids 3 - 6
Kids 7 - 9
Kids 10 - 14
Source: https://www.brandtrends.com
Boys
Kids 7 - 14
Girls
Introduction This country report is based on various pieces of consumer research and market analysis considering geography, data collection techniques and fieldwork. It focuses on the preferences, behaviors, usage and loyalty towards entertainment brands of the younger part of the population. This report allows us to understand the purchasing habits of young customers in New Zealand and brand trends on a national level so that marketing campaigns can be designed accordingly.
Kids 0 - 6
Boys all over New Zealand describe their favourite brands The research shows that certain brands repeatedly stand out with regard to popularity amongst boys in New Zealand. These brands are Lego and Batman. The largest growth in popularity is shown by Aquaman. Paw Patrol is the most spontaneously mentioned brand, followed by Spider-Man. Tayo the Little Bus is also in the top 10. Minions is the most highly recognised brand and the most liked brands are The Wiggles, Paw Patrol, NERF and the Avengers. Boys aged 0 - 6 love Paw Patrol the most, whilst boys aged 7-9 love Lego most and boys aged 10 - 14 love Minecraft. Paw Patrol is the favourite brand mentioned overall. The highest ownership brands are Lego, Hot Wheels and Spider-Man, with Paw Patrol showing the strongest ownership growth. Taking a look at what are girls’ favourite brands in New Zealand For New Zealander girls aged 0 - 14, two character brands repeatedly stand out. These brands are Frozen and Moana. The largest growth in popularity is shown by Marvel. Paw Patrol is the most spontaneously mentioned brand, followed by Peppa Pig. Frozen is the most highly recognised brand and the most liked brands are Cocomelon, Peppa Pig, LOL Surprise and Marvel. Girls aged 0 - 6 love Peppa Pig the most, whilst girls aged 7-9 love Barbie most and girls aged 10 - 14 love
Marvel. Frozen is the favourite brand mentioned overall. The highest ownership brands are Frozen, Lego and Barbie, with LOL Surprise showing the strongest ownership growth Popular streaming sources amongst boys and girls YouTube is the first source used by both boys and girls aged 0 - 14 years for watching video content, closely followed by Netflix. A few things to know about general trends in New Zealand In the past few years, there have been wage increases in New Zealand leading to increased spending power. There has been an increase in the variety of brands mentioned according to age and gender. This leads us to conclude that there is a need for fewer dual-gender brands and an increase in gender targeted brands. For boys, 35 brands show potential for untapped demand, led by Iron Man among boys aged 0 - 14. Monopoly is losing market presence with a consumer demand gap of -14%. Moana shows the strongest licensing potential. Boys 0 - 14 would consider the brand in a number of different product categories. For girls, 33 brands show potential for untapped demand, led by Kung Fu Panda among girls aged 0 - 14. Barbie is losing market presence with a consumer demand gap of -23%. Batman shows the strongest licensing potential, as girls aged 0-14 would consider the brand in multiple product categories.
TOTAL LICENSING AUSTRALIA
The Wiggles celebrate their 30th birthday in 2021! For nearly 30 years, The Wiggles - the world's most popular children's entertainment group - have entertained and enriched the lives of, literally, millions of children and their parents and caregivers.
The Wonderful World of The Wiggles! What do they attribute the success of The Wiggles to? Partly the foundations in early childhood learning principles that The Wiggles have and, of course, the extraordinarily infectious songs that they have written. The children who first enjoyed The Wiggles and watched them perform are now bringing their own children to see the fabulous group! Enough said that The Wiggles have sold an astonishing 9 million books, 30 million CDs and DVDs and millions of live concert tickets. As we celebrate their 30 year anniversary, we take a look at The Wiggles’ activities in broadcasting, consumer products and live events. Broadcasting New for this year is the debut of The Wiggles’ World! – a new series which will debut in March on ABC Kids. Comprising 26 x 11 minute episodes, the show features new people, new
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places and new songs. They even visit Le James Café where musical mayhem merges with dynamic dancing from Australian ballet star, Paul Knobloch and Broadway star, James Harkness. The show also features The Cartoon Wiggles which is an animated version of The Wiggles who sing songs about things that are important for toddlers to know as they grow, like wearing glasses, managing allergies, road safety and more. Staying with broadcasting and The Wiggles’ video specials for 2020 are Fun & Games, where you can go on a bear hunt or dance around the mulberry bush with The Wiggles! Both provide new opportunities for imagery, themes and, of course, new product lines. The Wiggles’ specials and series will be broadcast in Australia, New Zealand, Canada, the USA and other countries throughout the world. And if this wasn’t enough, during
the first half of this year, ABC Kids will host The Wiggles’ World, Wiggle, Wiggle Wiggle!, Lachy, Emma Series 1 & 2 and Ready, Steady Wiggle! in rotation, creating a huge volume of entertainment for Australia’s children. The Wiggles Channel on YouTube Preschoolers and young families around the world are increasingly embracing YouTube as a major entertainment platform and, over the last year, The Wiggles have further developed The Wiggles’ YouTube Channel. The Wiggles are busy making dedicated content for YouTube including brand new Emma dance classes that will tie in with the latest iteration of the ballet barre and mat. There is also storytime with The Wiggles which features the Here to Help Series of books about pro-social topics and safety.
TOTAL LICENSING AUSTRALIA In all, The Wiggles YouTube Channel has experienced triple digit growth in all areas – 120% growth in watch time, 175% growth in views and 147% grow in the number of subscribers. And clearly there is much more to come. The USA, a market that has embraced YouTube as a medium, is now The Wiggles largest subscriber base. Live Events During 2019, The Wiggles performed to an amazing 450,000 people with 244 shows throughout Australia and New Zealand and 90 shows in the USA and Canada. The Wiggles are the only successful group that tours every state and territory in Australia. They have a hugely active presence in regional Australia, performing 183 shows to 140,000 people. With The Wiggles annual Big Show selling 144,000 tickets across 41 shows, clearly The Wiggles are one of the few acts, in any genre, able to do this kind of business year in and year out. Bringing the story up to date and in 2020, The Wiggles will perform 180 live shows across regional and metro areas of Australia and New Zealand between March and July and, of course, they will return for their annual Big Show in November and December. Further afield,The Wiggles will be performing their live shows across Canada, the USA and the UK with tours and promotional events. Consumer Products With more than 35 partners around the world, The Wiggles have a broad cross category placement in all retail channels. The consumer product program continues to flourish and grow with a product range that actively encourages healthy role play and early childhood activities, all learned through the fun of music and
Australian Reading Hour, The Wiggles Toilet Training module and, most recently, The Wiggles Here to Help educational book series which was headlined by a Big W 2.5 million Free Books for Kids giveaway.
dance. Recently, licensee and retail partnerships have been strengthened by The Wiggles’ innovative approach to showcasing new products and themes to their very engaged, and very large, social communities. A number of retail promotions were developed over the last year, all of which complement The Wiggles’ style guides and asset development.
Happy Birthday! To celebrate the 30th birthday of The Wiggles, a new logo has been created that will be used across all The Wiggles products and communications. The long history of the band is being celebrated and events don’t stop there. There will be a worldwide celebration of the birthday, starting with an updated version of The Wiggles documentary entitled, Everybody Clap, Everybody Sing! and a Big Birthday international tour. There will also be a range of exciting
The Wiggles' appeal continues to grow And with broadcasting now in 190 countries, as they head for their 30th year, it really is a Wiggles World!
Recent promotions include Baby Week (featuring The Little Wiggles),
activations, such as the Rewiggled album where contemporary artists recreate their own versions of The Wiggles songs. There will be commemorative products such as coins, retro and contemporary apparel and toys and other events and promotional opportunities will exist for current and future license partners and retailers.
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TOTAL LICENSING AUSTRALIA By Noelene Treloar, of Counsel and Adrian Trioli, Principal Adrian M Trioli Patent and Trade Mark Attorney
Protecting Innovation in the Toy Industry – Intellectual Property 101 “BUILD a better mousetrap and the world will beat a path to your door. ” 1
It’s a quote that is often used to describe the insatiable human need to innovate, to constantly move forward and build a better product offering. The quote reminds us that while ingenuity has its own rewards, the more steps you can protect (and license) your new creation/innovation/’mousetrap’, the bigger the pay off, and the more you can capture the world as it willingly beats a path to your door to get a slice of the cheese! The Toy Industry is increasingly relying upon intellectual property (IP) to protect innovation and use licensing to increase sales, revenue opportunities and exposure to new customers around the world. For example, in Hasbro’s September 2019 earnings call, Hasbro CEO Brian Goldner commented, “We entered the fourth quarter with the initiatives to drive our business and look forward to 2020 and beyond as we bring more Hasbro owned story led IP and gaming initiatives to global audiences, gamers and consumers.” 2
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But what are the different forms of IP that attach to toy properties, and how have they been used in the Toy Industry? This article provides a (cheese) slice of information about the field of IP, with some illustrative examples from the Toy Industry.
What is IP? The term ‘IP’ is an acronym for ‘Intellectual Property’, and essentially refers to artistic and technological creations of the mind. Protection of IP allows the owner to commercially benefit from their creativity and innovation - including through licensing - thereby encouraging more creativity and innovation. Although international treaties for IP protection are in place, each country has its own local IP laws. However, throughout the world, four main categories of IP are recognised – being Trade Marks (or Trademarks or even Trade-marks!), Copyright, Designs and Patents. We highlight some general features of these four main categories
Noelene Treloar below and provide examples of how they have been applied in the Toy Industry. At the outset, it is important that you obtain your own legal advice specific to your country of interest, and your toy property. Other forms of IP protection will likely be available to you, and it may be that a combination of IP rights can be used to maximise the IP protection for your toy property.
1. Trade Marks A trade mark is a ‘sign’ used to distinguish the goods and services of one trader from another – it is a badge of commercial origin. A ‘sign’ can take many forms including any letter, word, name, signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent. The goods and services made available in relation to a trade mark are commonly classified into 45 different classes – 34 classes for goods, and 11 classes for services. Toys and playthings are classified in class 28, books in class 16, and software products in class 9. In most countries, once a trade mark is registered, the ‘®’ symbol may be used. The ™
TOTAL LICENSING AUSTRALIA symbol is generally used where a ‘sign’ is acting as a trade mark, but the trade mark has not been through the registration process. Numerous toy companies have sought trade mark protection for their brands. For example, Hasbro has secured US trade mark protection in Class 28 for the scent of PLAY-DOH® (US Registration No. 5,467,089).3 The trade mark registration is for the ‘scent of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheatbased dough.’
2. Copyright Copyright is a form of IP that protects the original form of expression of ideas or information in material form, such as literary, dramatic, musical and artistic works, sound recordings, film and cinematographic works. Certain exclusive rights are granted to the owner of copyright works, including the right to reproduce, publish, broadcast and publicly perform the copyrighted material. Copyright protection is generally automatic upon creation, and can last for the life of the author plus 70 years. The Walt Disney Company is particularly prolific in copyright protection for its toy properties. For example, the company has copyright protection for the 1928 short film, ‘Steamboat Willie’. The film is the one of the first appearances of Mickey Mouse, and the first Disney cartoon with synchronized sound. Under current copyright law, ‘Steamboat Willie’ is set to enter the public domain on January 1, 2024 – that’s over 90 years since the copyright work including the mouse was created!
3. Designs Design law generally protects the appearance of a product, but not the function of the product. Under Australian Design law, this means that new and distinctive features of shape, configuration, pattern or ornamentation of the product may be protected. In the US, design patents protect the
ornamental appearance of an invention. Design protection may also be available for unregistered designs - for example, in the EU and the United Kingdom. By way of example in the Toy Industry, in 2015 Spin Master Ltd obtained a European Community Registered Design for its ‘Bunchems®’ toy product (No. 002614669-0002). The design is for a construction toy with small coloured plastic balls that easily stick together and be used to create shapes. In 2017, the company successfully defended the validity of the design, and negotiated a global settlement with an alleged infringer of the design.4
4. Patents A patent is an exclusive right granted in relation to a new and inventive product or process – a new way of doing something that involves a technical solution to a problem. The grant of a patent will generally enable the owner to act to prevent others from making, using, distributing, importing or selling the patented invention. Toy companies regularly use patent protection for their inventions. A recent example is the ‘Bunch O Balloons™’ invention of Tinnus Enterprises LLC allowing for the rapid fill and seal of multiple water balloons. The invention is the subject of several patent registrations.5 The company and its manufacturer/distributor ZURU Limited have been successful in enforcing their rights against a third
party infringer, and defending their US patent rights against a challenge of invalidity.6
Summary As you create and innovate your toy properties, you can take active steps to protect, promote and licence the outcomes of your investment. Your IP protection regime can be as simple as a trade mark registration, or more complex – a patent for your technical solution. You can limit your scope to protection in a single country or seek protection in multiple countries around the globe. Either way, IP protection for your toy property can help you entice the world to beat a path to your door to get a piece of your better ‘mousetrap’.
Note:This article has been prepared for general information purposes only and not for the purposes of providing legal advice. Please contact the authors if you require assistance in Australia or New Zealand (see www.adriantrioli.com). Noelene Treloar will also be attending the Australian Toy Fair in Melbourne from 1 - 4 March 2020. Otherwise, please liaise with local IP Counsel to put measures in place to best protect IP.
1
With credit to Ralph Waldo Emerson.
2
https://investor.hasbro.com/static-files/f1218968-2bf5-45e2-bf2b-64c55090760f.
https://newsroom.hasbro.com/news-releases/news-release-details/hasbrotrademarks-favorite-smell-childhood-play-doh-scent 3
https://www.bloomberg.com/press-releases/2017-05-02/spin-master-achievescourt-victories-against-bunchems-copycats 4
5
See, for example, US Patent No. 9315282 and US Patent No. 9242749.
Tinnus Enterprises, LLC et al v.Telebrands Corporation, case number 6:16-cv00033, from Texas Eastern Court. 6
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A World of Heritage In one Country The licensing and branding programmes of some of the world-famous Australian monuments and institutions
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There are so many wonderful heritage sites and institutions in Australia, and many of them enjoy global recognition. Many of the sites are linked so closely to both modern and indigenous history that they have become part of the Australian lifestyle, with the brands and partners working seamlessly together. Following the cessation of visitors as being able to climb Uluru, Parks Australia, the federal government agency that manages the site has launched a new brand campaign to reflect the spectacular landscapes of Uluru Kata-Tjuta National Park and the culture of Anangu. The campaign highlights the natural and cultural values of the dual World Heritage-listed national park and showcases the many ways visitors can experience this destination. At the heart of the brand are two major artworks created by 14 Anangu artists, through local art centres Walkatjara Arts and Maruku Arts. Uluru-Kata Tjuta National Park is an awe-inspiring destination. Its human history and culture stretches back tens of thousands of years.Anangu have lived here for more than 30,000 years and their laws (Tjukurpa) are imprinted in the natural environment. The new branding will continue to inspire visitors and encourage them to visit this remarkable living cultural landscape now and into the future. Last year saw 20 dinosaurs take over the grounds of the Australian National Botanic Gardens in Canberra. The Gardens teamed up with the National Dinosaur Museum to bring life-sized dinosaur sculptures into the stunning natural surroundings of the
botanic gardens in time for the school holidays. Australian National Botanic Gardens Ranger Ben Harvey said the DinotraX discovery trail helps people imagine the time of Gondwanaland 100 million years ago. “Seeing the dinosaurs ‘in the wild’ like this is such a thrill. DinotraX gives visitors an incredible glimpse into the variety of dinosaurs that roamed the Earth – some dinosaurs were only as big as a dog, while others were the size of a bus,” Ranger Ben said. “The trail is a reminder of the important work we do in preventing floral extinctions. The Gardens works hard to ensure Australia’s plants like the Wollemi pine, a tree that was around in the Jurassic period, don’t go the way of the dinosaurs,” he said. National Dinosaur Museum General Manager David Barker said the Museum is excited to be working with the Gardens to bring DinotraX to life. “Kids love dinosaurs. And this is a really fun outdoor exhibition showcasing some of the Museum’s best dinosaur sculptures, and encouraging people to see and experience more by giving them discounted entry at the Museum,” Mr Barker said. From dinosaurs to another vast piece of history which is firmly cemented in the contemporary, Queensland’s Great Barrier Reef (GBR) is Australia’s largest and most valuable natural asset, a World Heritage Listed wonder with an inspiring array of marine wildlife and biodiversity. Tourism in the Great Barrier Reef contributes $A5.7 billion in economic value, supporting almost 59,000 full time jobs and attracting more than two million
visitors each year. Around 80 per cent of all tourism activity occurs within seven per cent of the marine park. Through sharing stories to inspire visitors and supporting initiatives that promote the Reef’s resilience, the tourism industry collectively plays a positive role in the long-term future of the great natural wonder. Tourism and Events Queensland collaborates with industry partners and GBR stakeholders. The GBR is positioned front and centre in TEQ’s marketing strategy as a must do experience and has featured in significant global promotion including partnerships with trade, media and influencers; leveraging the world’s attention during the airing of the BBC Great Barrier Reef Series with Sir David Attenborough, and during the Gold Coast 2018 Commonwealth Games. Brand and marketing events take place in order to position the Great Barrier Reef as one of the world’s most outstanding, must-visit experiences; an iconic natural wonder whose environmental significance, cultural richness, marine biodiversity and awe-inspiring beauty put Queensland and Australia on a world stage.
TOTAL LICENSING AUSTRALIA Another global symbol of Australia, its culture and heritage is the Sydney Opera House. Officially the building likeness was trademarked in 2014, and in 2016, Interbrand undertook an extensive realignment of the brand, positioning the Sydney Opera House as a ‘place where you can take in a spectacular horizon, then broaden yours’. Partners include an official Monopoly game, Sheridan who created a quilt cover set inspired by the botanical surrounds of the Sydney Opera House site; Lego with Sydney Opera House Architecture, and Minskat Copenhagen for a range of bags and clutches. The products all reflect the quality and design of the opera house. Another staple in Australian culture is the Cancer Council. Formed in 1961, its licensing programme is synonymous with sun safety – something which is increasingly important to Australians. In fact, to the foreign visitor, as well as the national monuments named above, the outdoor and beach lifestyle image is as iconic. The cancer charity has seen continued growth in its licensing division, which generates royalties from the sale of high-quality licensed sun protection products. Since 2004, Cancer Council has partnered with licensees to develop sun protection products to help protect Australians and generate meaningful revenue that supports its mission. Funded by licensees through a central marketing fund, the new campaign promotes sun protection across its five product categories; sunscreen, sunglasses, hats/headwear, apparel and shade solutions. The integrated marketing campaign uses TV, outdoor, digital and social to leverage the iconic campaign, drive conversion
and support its retail presence in over 13,000 doors across Australia. With its existing portfolio of best-practice licensees across its core categories of therapeutic goods (sunscreen) and fashion (sunglasses, hats and apparel), Cancer Council has raised over $15 million in royalties over the last five years which has helped to fund research, education and support services. Looking forward, Cancer Council is planning to expand its licensed offering in shade and apparel categories to drive further growth. Cancer Council has launched a new sun protection product campaign that reminds Australians to ‘Slip, Slop, Slap, Seek and Slide’, which includes sunscreen, hats, clothing and sunglasses. Founded in regional Queensland in 1920 and an absolutely bedrock in Australian culture, tourism and travel, Qantas is one of Australia’s most iconic and recognisable brands, playing a central role in the development of the Australian and international aviation industry. Ranked the world’s safest airline by AirlineRatings.com, Qantas continues to push the boundaries of aviation and holds major awards for service, food and wine, technology and innovation. The brand has more than 12 million customers enrolled in its Frequent Flyer program and over 2 million followers across Facebook and Instagram, offering an extensive cross platform reach. Qantas has an established brand merchandising program in place, which drives
significant royalty revenue to the Group. The product range includes luggage, model planes, kids pilot costumes, lifestyle products and more. Looking ahead, Qantas is committed to developing new categories and promoting them across different touchpoints of a customer’s journey. Excitement is brewing as Qantas approaches its 100th birthday in November 2020, with the year-long celebration launching in November 2019. This milestone is an organic opportunity to seamlessly integrate the Qantas brand with new products and create unique celebratory merchandise. Collaborations during Qantas’ centenary transforms a once-in-acentury event into something tangible that customers can collect and enjoy for years to come. The brand’s highly engaged audience is made up of a diverse mix of travellers, particularly aviation enthusiasts who crave unique or limited Qantas products and experiences. A recent Boeing 747 fundraising charter flight to the Australian International Air Show sold out in less than 7 hours.
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TOTAL LICENSING AUSTRALIA The Australian Toy Hobby and Licensing Fair is the biggest and most important industry event in the Southern Hemisphere attracting the biggest names in toys and thousands of attendees from around the world. At this annual event, retailers and buyers are given their first look at the new toy, hobby and licensing products from suppliers such as Lego, Mattel, Moose and HeadStart International to name but a few. Last year, 184 ex-
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hibitors showcased their products at the Fair to over 4,300 attendees over four action-packed days. Along with having the opportunity to witness first-hand the latest toy trends, fill orders and generate sales; attendees also have the opportunity to network at a range of events running over the week such as the annual Gala Dinner and Licensing Breakfast. The ATA Program of Awards is an integral part of the Australian Toy
Hobby and Licensing Fair as it aims to celebrate the outstanding performances achieved by the industry through products, licenses and individual successes. With the exception of the ‘Judges Choice Award’, which is predictive, the Product of the Year Awards recognises products that have been successful in the Australian market in the year prior to the Fair. The Awards ceremony is part of the
TOTAL LICENSING AUSTRALIA ATA Gala Dinner which takes place at Crown Palladium on Sunday 1 March. Key awards announced include Action Product of the Year, Australian Development Product, Collectible Product, Construction Product, Craft & Activity, Doll of the Year, Educational Product, Electronic Product, Game of the Year, Hobby of the Year, Infant/ Preschool Product, Outdoor Product, Plush Product, Specialty Product and STEM/STEAM Product. The Overall Product of the Year is chosen from
the award winners in these categories. In addition, five separate awards are presented in the Licensed Property Awards.These include Boys License of the Year, Girls License of the Year, Best Promotional Campaign, Preschool License of the Year and Boutique License of the Year – Entertainment and Character. Last year’s awards featured a selection of licensed products within the key product awards. In terms of the licensing awards, the Boys License
was awarded to Marvel Avengers Infinity Wars. The Girls License went to LOL Surprise from Haven Licensing and Best Promotional Campaign was won by Jojo Siwa from Viacom Nickelodeon. The Preschool License award went to PJ Masks from Entertainment One and the Boutique License was awarded to Key Duggee from BBC Studios. Visit www.austoy.com.au or contact the Toy fair office Toyfair@austoy.com.au or +61 3 9320 2600.
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Exhibitors
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Active Outthere Pty Ltd................................................. H36 Active Wheels Australia................................................... E18 Aetherworks (Astrolabe 1)............................................. I18 All Brands Toys Pty Ltd....................................................B27 Artiwood Educational Toys.........................................I05I06 Australian Toy Distributors.............................................. I40 Avantco (Aus) Pty Ltd..................................................... H21 Baby Brands C/-Gapfiller Pty Ltd................................... J18 Banter Toys & Collectibles/Croftminster Pty Ltd...... L05 Belta Brands...................................................................... H37 Bensons Trading Company Pty Ltd.............................. D02 Big Balloon Pty Ltd..........................................................M21 Big Wheel Toys.................................................................. D36 Blisspell T/A Toy Networx.............................................. K37 BMS Wholesale Pty Ltd.................................................. H17 Bobangles............................................................................. J02 Bright Wonders.................................................................. I01 Brumby Sunstate.............................................................. H07 Bugg Marketing Solutions............................................MA14 Cara Jane / Fairy Girls..................................................... C03 Colorvelvet........................................................................ H23 Connetix Tiles..................................................................... I21 Cooee Classics Pty Ltd.................................................... F18 Coolkidz Australia............................................................ D31 Cosplay OzAnimart Pty Ltd.......................................... D18 Cotton Candy Imports................................................... K06 Crazy Skate Company...................................................... J05 Crown & Andrews Pty Ltd (Goliath)........................... K40 Dalex Trading Pty Ltd...................................................MA15 Danish by Design............................................................. D21 Diagonally Wholesale...................................................... H09 Diecast Distributors Australia Pty Ltd.........................B02 Divisible By Zero P/L...................................................... H02 Drake Group...................................................................... F28 Early Life Projects Pty Ltd................................................ J13 Easyread Time Teacher Ltd............................................... J06 Edu-Fun Australia.............................................................. E15 Educational Experience Pty Limited............................. L22 Educational Vantage.......................................................... L02 EE Group Australia........................................................... E02 Eleganter Australia Pty Ltd.............................................. F06 Eureka Concepts............................................................... E25 EUtoys (Logico).............................................................MA01 Even Toys & Games........................................................... F16 Family Entertainment (Australia) Pty Ltd................MA06 Fonebox New Zealand Limited..................................... E27 Funrise Australia Pty Ltd................................................ K36 Funtastic Limited............................................................... E40 Funtastic Limited............................................................... F40 Geek X Distribution....................................................... C28 Geomagworld Aus Pty Ltd............................................. G02 Goki Australia................................................................... G15 Happy Distribution Pty Ltd.............................................. I22 Happy Planet Toys.........................................................MA23
Hart International Agencies Pty Ltd............................ G08 Hasbro Australia Limited................................................M02 HeadStart International.................................................. A01 Heebie Jeebies.................................................................. K22 Hobbies Australia............................................................. H04 Home Grown Brands Australia Ltd)............................ C18 Huggable Toys..................................................................... E07 Hunter Leisure Pty Ltd................................................... D40 Hunter Products............................................................... L18 Ikon Collectables Pty Ltd................................................ L37 Impact Distribution Ltd (I-Distribution)....................... J12 Impact Rock Merchandise P/L....................................... G04 Implus Australia................................................................ G10 Innovation First International........................................ A18 Jacaranda Music Pty Ltd...............................................MA19 Jasnor (Australia) Pty Ltd............................................... C40 Jedko Games Co Pty Ltd................................................ G24 Jekca Trading P/L................................................................ E32 Jenjo Games Pty Ltd.........................................................B04 Johnco Productions Pty Ltd........................................... K17 Junior Learning.................................................................. H05 Kaisercraft Pty Ltd........................................................MA05 Kaleidoscope Australasia Pty Ltd................................. H22 Kapla Toys Australia Pty Ltd............................................ E17 Kawada Australia Pty Ltd................................................ D17 Keldan International......................................................... L04 Keycraft............................................................................... E04 KICKBrick Toys..............................................................MA22 KidKraft Australia Pty Ltd...............................................B17 Korimco.............................................................................. F36 La Belle Toys....................................................................... E06 LEGO Australia..................................................................B22 Leisure Learning................................................................. J29 Let’s Play Games Distribution....................................... K21 Licensing International..................................................... L06 Life’s Little Luxuries......................................................... G36 Little Literature Co......................................................MA18 Little Smiles........................................................................ E16 Loumet................................................................................ L03 M.B.M.I Pty Ltd.................................................................. E28 MacGear Ltd..................................................................... D30 Manfred Roser - Alldoro................................................ G40 Mattel.................................................................................. C06 MDI Australia..................................................................... F07 Meeple Distributors........................................................ H27 Meow Technology.............................................................B18 MGA Entertainment Australia Pty Ltd........................ A28 MJM Australia Imports.................................................... A06 Modern Brands Pty Ltd.................................................. A41 Monkey & Chops............................................................. G06 Moose Enterprise Pty Ltd.............................................. A23 Mul-T-Flo Plastics Australia (Theatrix).......................... I02 Ocean Cherry Pty Ltd.................................................MA20 Ocean Peak Australia & NZ.......................................MA03
TOTAL LICENSING AUSTRALIA Plasticant Mobilo (Australia) Pty Ltd............................ E30 Plum Products Australia Pty Ltd....................................B21 Product Management Group........................................... I34 Puzzles and Games Specialist Australia....................... G16 Quins Group Pty Ltd....................................................... G30 Rainbow Pacific (Australasia).........................................B01 Regent Sporting Goods.................................................. H28 Rossdale Pty Ltd............................................................... H11 Royal Selangor (Aust) Pty Ltd....................................... H18 Rusco Imports Pty Ltd..................................................... L40 Sal & Be Pty Ltd T/A Bling2o Australia........................ D26 Scholastic Australia P/L................................................... A02 Seeit.com.au...................................................................MA17 Simon Auchettl T/A Wise Elk.......................................... E05 Skebbsys Toy Box/Mizzie the Kangaroo...................... G33 Smart Toys Trading Pty Ltd............................................. G17 Somewhere Over the Rainbow Toys........................MA02 Sound School Pty Ltd...................................................MA16 Southern Cross Cycles Pty Ltd...................................... J16 Southern Model Supplies................................................B05 Sperling Enterprises P/L (Cape Byron Sports)........... E11 Spotty Kat Distributors Ltd........................................MA04 Squatter - Australia’s Classic Game..........................MA21 SUDA by Design............................................................MA24
Winter 2020
FALL/AUTUMN 2019
A TOTAL LICENSING GROUP PUBLICATION
Autumn/Fall 2019
Summer 2019
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October 2019
March 2019
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The Behrmann Group (Jellystone)............................MA25 The Brand Exchange Pty Ltd......................................... C22 Tiger Tribe........................................................................... F29 TikkTokk Australia Pty Ltd............................................. G14 TOMY Australia Pty Ltd.................................................M05 Toptac International Ltd/Breyer Horses..................... G22 Toy & Hobby Retailer - Yaffa Media............................... F17 Toyslink Pty Ltd................................................................. E34 U Games Pty Ltd............................................................... L21 Ugears Australia Pty Ltd.................................................. F12 Ventura International...................................................... K02 VR Distribution................................................................ C02 VTech Electronics (Australia) Pty Ltd..........................M03 Wild Republic Australia Pty Ltd.................................... K12 William Valentine Collection......................................... K05 Windspeed Kites............................................................... E21 Winning Moves Australia Pty Ltd.................................. F02 Yipose Trading Company Pty Ltd.................................. F08 Zimbler Pty Ltd.................................................................B06 This floor plan and list of exhibitors was correct at the time of going to press.There may have been alterations or additions since that date. Stands labelled MA are situated in the Market Alley area (see floorplan).
Spring 2019
Winter 2019
BRAND TOTAL
SUMMER 2019
Autumn/Fall 2018
A TOTAL LICENSING GROUP PUBLICATION
Summer/Fall 2019
March 2018 For licensing opportunities contact: Naomi Sheahan at Haven Naomi@havenglobal.com
LICENSING
Magazines for every occasion! www.totallicensing.com Summer 2018
BRAND TOTAL
SUMMER 2018
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
Autumn/Fall 2018
BRAND TOTAL
FALL/AUTUMN 2018
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
Spring 2018
BRAND TOTAL
A TOTAL LICENSING GROUP PUBLICATION
LICENSING
WINTER / SPRING 2020
University of Oxford
Historic Royal Palaces
Van Gogh Museum
The RHS
Science Museum
V&A
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TOTAL LICENSING AUSTRALIA
Preview
Active Outthere (H36) Active Outthere is a leading supplier of wheeled ride-on toys including two and three wheel scooters for toddlers, kids and adults as well as tricycles. Brands include Grit, Globber, Chillafish, Crisp, Italtrike and more.
Bobangles
ActiveWheelsAustralia (E18) Active Wheels Australia is an Australian and New Zealand sales representative and distributor. AWA represents and distributes several internationally known brand names including Columbia Bicycles, Yamaha, Batman and MotionTrendz Electric Ride-On’s. The owners and management of AWA have a very long and successful history in the bicycle and children’s electric ride-on global industry. Aetherworks (I18) Aetherworks are the leading distributors for Australia and New Zealand of table top Wargames and associated products. They carry a large number of exclusive lines for both table top, board game and role playing categories including Flames of War, Call of Cthulhu, Fate, Reaper Miniatures, Conquest and Cyberpunk Red. All Brands Toys (B27) All Brands Toys are importers/wholesalers distributing Australia-wide to the independent channel - toy stores, online, news agencies, pharmacies, supermarkets etc. They carry a wide range or product and have exclusive distribution for many key suppliers. Alldoro (G40) Manfred Roser-alldoro has been active in the toy business for over 30 years. Alldoro are members of amfori/
BSCI and DVSI (the German Toy association). They are working very closely with accredited testing institutes. Artiwood (I05 and I06) Artiwood is an award-winning importer and distributor of eco-friendly, educational toys and baby accessories. Australian owned since 1999, their stand will carry more than 1200 quality toys from a dozen rising global brands including the latest educational soft toys from Dolce and the expanded range from Bigjigs Toys. Also, on the stand for the first time, is Kinderfeets’ popular new Tiny Tot Plus trikes in four colours. Artiwood is also the Australian distributor for I’m Toy (Thailand), Apple Park & Organic Farm Buddies (USA), Indigo Jamm (UK), Kinderfeets (USA), Bigjigs Toys & Rail (UK), New Classic Toys (Holland), Caaocho (Canada), Elou (Portugal),The Freckled Frog (Australia) and Kidstart (Australia). Australian Toy Distributors (I40) Australian Toy Distributors are the exclusive distributor in ANZ of Casdon Dyson toy vacuum cleaners, Dolu European roleplay toys, Bubbadoo Wooden toys, Monarch wheel toys & American Plastic toys. They are licensees for Tonka, Barbie, Fisher Price and Hot Wheels. Baby Brands (J18) Baby Brands is a New South Wales wholesaler of leading brands in Educational toys and baby goods. Banter Toys & Collectibles (L05) Banter Toys & Collectibles is a leading distributor of licensed entertainment toys and collectibles in Australia and New Zealand. The Company is located in Melbourne and has been servicing mass and specialty retailers since 1988. The company is the market leader in trading cards and has a growing toy business. Belta Brands (H37) Belta Brands is the official Australian distributor of Sluban Building Bricks, Belta Sport, Belta Beach and Forever Dreaming. The Belta Sports range includes high quality Belta Sports Aussie
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Rules Footballs, soccer balls, netballs, basketballs, sports balls, rugby, playballs, cricket sets and more. In addition, Belta Brands will have the new Sluban designs and music jewellery boxes. Bensons Trading Company (A22) Bensons Trading imports and manufactures licensed toys, novelties, plush, showbags and is an appointed distributor of MGA supplying LOL Surprise, Baby Born and Little Tikes. Bensons cover all major product categories, including slime and putty, fashion accessories, RC, stationery, squishy and splat, and a range of gift items. In all, Bensons have more than 3500 items. Big Balloon (M21) Big Balloon is one of Australia’s most innovative, full-service toy distributors. Launched in 2010, their expertise in sales and marketing focuses on developing toy ranges in multiple categories across 5,000 retail stores in Australia. Their brands include Ty, Pokemon, Cabbage Patch Kids, Peppa Pig, Micro Machines and more. Big Wheel Toys (D36) Big Wheel Toys supplies award winning brands such as Glove A Bubbles and Play Tape, official LEGO licensed products and some new brands including Go Go Bird. Bling2o Australia (D26) Bling2o is a children’s swim accessory brand that is all about fun! These swim goggles not only look amazing - they are completely latex and lead free, with super anti-fog properties ensuring great vision. BMS Brands (H17) BMS Wholesale is a global wholesaler, distributor and manufacturer selling books, toys, games and stationery. BMS Wholesale is one of Australia’s largest suppliers of quality products and helps local Australian independent stores by providing a wholesale service with their own products while working with numerous trade partners creating a “one stop shop” for books, toys and games.
TOTAL LICENSING AUSTRALIA Bobangles (J02) Bobangles specialises in high quality puzzles, games and toys to keep the whole family entertained. They offer beautiful artist commissioned adult puzzles, educational toys, sensory toys, cooperative games and fun socks and crafts. Their innovative brands include Eeboo, Fat Brain, Floss and Rock, Jack Rabbit, Mudpuppy, New Yorker Puzzle Company, Ooly, Peaceable Kingdom, Socksmith, and Uncle Goose.
Cape Byron Sports (E11) Cape Byron’s products include The Cape Byron Sports Range Snorkelling in new colours & shapes. In addition, there are bright new bodyboards and ranges of scooters for children through to adults. They also have skateboards and accessories as well as wetsuits and Lycra sun production in fashionable bright summer colours. Finally they have pool games and toys and aqua boys footwear.
Breyer Horses Australia (G22) Breyer Model Horses and Collectibles have been supplying quality horse themed products to the industry for over 50 year.The original model horse range has expanded to now include stables, trucks and activity kits which encourage creativity and positive role play. Their selected ranges of stablemates, classics, traditional horses and accessories and activity sets highlight the best Breyer has to offer.
Colorvelvet Australia (H23) Colorvelvet Australia is the official agent, distributor, and wholesaler of made in Italy Colorvelvet and Carioca colouring products Australia-wide. Colorvelvet’s catchy and intricate designs are printed with super-fine black velvet on special white cardstock. Carioca colours are designed to free the imaginative powers of adults and children in a shared play of creativity and dexterity.
Bright Wonders (I01) Bright Wonders specialises in award-winning children’s toys, gifts and games from Europe. They believe that every moment is a learning moment and focus on toys that are distinguished by their quality and inventiveness, as well as their ongoing play value. They are exclusive Australian distributors of Janod, Haba, Playforever, Baghera, Kaloo, Lilliputiens, Fiesta Crafts, Buttonbag and Rubbabu.
Connetix Tiles (I21) Connetix is a new Australian business selling magnetic building tiles. A quality and durable product that features strong magnets and a unique beveled design, Connetix foster creativity, imagination and learning for children through play. Product is made using non-toxic, BPA free, food-grade ABS plastic and Connetix is a great resource for homes, schools, childcare and therapy services.
Brumby Sunstate (H07) Proudly Australian owned for over 32 years, Brumby Sunstate is a leading wholesaler of books into the Australian market. They supply books into all states and territories, and have an extensive range of books for kids.
Constructive Eating (MA04) Spotty Kat are the Australasian distributors for the Constructive Eating range of dinnerware for children. They aim to make mealtimes fun. Their cutlery plates, placemats and activity range are all designed to help keep kids engaged during mealtimes. Product is available in construction, fairy and dinosaur themes, all made in the USA. Products are all microwave and dishwasher friendly.
Cactus (H21) Cactus are known for watches, fitness trackers and headphones for kids and teens. Products include uniquely designed, tough, durable and educational watches that help teach children how to tell the time. In addition, they have fitness trackers that encourage kids to set goals and get moving and volume limited headphones. There are new ranges every season. Product is distributed globally by Avantco.
Cooee Classics (F18) Cooee Classics are manufacturers of high quality and super detailed collectable diecast metal models. They manufacture in 1:87, 1:64, 1:76 and 1:50 scales and make classic Australian vehicles, Melbourne trams and
modern Australian truck rigs from B doubles to road trains CoolKids Australia (D31) Coolkidz Australia exclusively distributes leading international brands sourced from the USA, Canada, Europe, South Africa, New Zealand and Korea. Coolkidz is committed to distributing the most innovative and affordable products for babies, kids and parents whilst delivering high customer service and after sales product support. Some of the brands represented include UPPAbaby, Snuza, Zazu, Bumbo, Matchstick Monkey, Little Big Friends and The Shrunks. Cotton Candy Imports (K06) Cotton Candy Imports will be releasing many new products as well as an expansion of key selling ranges at Toy Fair this year, including new Fur Babies, Fancy Pals, Monkeys, and a new range of baby dolls. Crazy Skates Company (J05) Crazy Skates is Australia’s leading skate brand and the company also distributes and manufactures inline skates and scooters. Danish by Design (D21) Danish by Design are distributors of high quality toys including Danish brands Moover Toys and Done by Deer. Diagonally Wholesale (H09) Diagonally Wholesale are Sterling Silver jewellery and homeware suppliers, specialising in licensed Harry Potter merchandise including The Carat Shop UK and Cinereplicas Accessories.
Breyer
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TOTAL LICENSING AUSTRALIA Diecast Distributors P/L (B02) Diecast Distributors Australia specialises in the import and distribution of diecast collectables. Australia’s broadest range of diecast includes; Greenlight, Acme, Jada, Motormax, Newray, Hot Wheels, Movie, Motorbikes, Trucks, Plastic Kits, M2 & accessories including display cases. Their own DDA Collectibles series of Australian models is ever expanding. Divisible By Zero (H02) Divisible By Zero stocks an exclusive range of gifts, games, puzzles and toys with a focus on education and development delivered in a fun and easy to learn way. Their range features models, plush, construction, brain teasers, musical instruments, bubbles, crafts, infant toys, outdoor products and more. Drake Collectibles (F28) Drake Collectibles is a manufacturer and distributor of high end quality diecast replicas of Australian trucks, trailers and associated products.Their products are not only very popular in Australia but around the world. They are rapidly becoming recognised as a major contributor to the worldwide premium collectible market. Early Life Projects (J13) Early Life Projects is an Australian owned product design, marketing and retail distribution company. They specialise in the development of new Funrise
brands and bringing innovative global brands to Australian customers by supplying products to all retail channels. Early Life Projects offers a range of high-quality infant and preschool products from Hola and KindyWise. EasyRead Time Teacher (J06) EasyRead Time Teacher is a manufacturer/distributer of a range of fun and exciting watches, wall/alarm clocks and teaching aids designed to help children understand how to read time. Major brands include EasyRead Time Teacher and Twin Time Teaching Resources, distributed to retailers throughout Australia, Europe and America. EasyRead Time Teacher products can be found online and through retailers throughout the world. Educational Experience (L22) Educational Experience is a market leader in servicing the needs of retail outlets. As the exclusive distributor of brands such as Hape, Dantoy, BS Toy, Poly-M and Mojo they are committed to growing these brands as well as introducing game changers to the Australian market. Edu-Fun Australia (E15) Edu-Fun is a quality designer and manufacturer of premium sustainable and environmentally friendly wooden toys and furniture. EE Group Australia (E02) EE Group Australia is the first and authorised wholesaler of the world leading UAS manufacturer, DJI in Australia. With agencies for Insta360, Chasing Innovation, Airwood, Makeblock, SwellPro, Huion and Sublue, the company has a massive range of new products for 2020. Eleganter Australia (F06) Eleganter Australia are Importers and wholesalers of wooden toys and gifts, arts & crafts, musical instruments, puzzles and games and Australia souvenirs. Brands include Kaper Kidz, Koala Dream, Tooky Toy, JarMelo, Bouncy Rider and BambooZoo.
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EUREKA CONCEPTS (E25) Eureka Concepts has been a Sydney-based boutique wholesaler since 2009. They work with independent and specialist retailers and have a number of exclusive brands including Ezyroller ride on range. Wikki Stix craft, learn and play and Senseez vibrating cushions. Even Toys and Games (F16) Even Toys and Games are distributors of board games, card games, educational games and wooden toys. They are the Australian distributors for the Harry Potter Co, Kanga Games, Cubika and Puzzlika. Fairy Girls (C03) Fairy Girls range is a collection of children’s dress up costumes and accessories. Products are not available in discount stores. Brands include Fairy Girls, Little Heroes and May Gibbs. Funrise Australia Pty Ltd (K36) Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys worldwide. The Funrise portfolio consists of its own brands including Gazillion, Herodrive, Fart Ninjas and Rainbow Butterfly Unicorn Kitty, as well as licensed properties from partners such as CAT brand construction vehicles. Geek X Districution (C28) Geek X distributes anime/pop culture figures and merchandise. Their aim is to bridge the game between the Australian, US and Asian markets and to reduce the price points, thus making them more affordable and increasing both satisfaction of current collectors, as well as opening the doors to new customers. Geomag AUS Pty Ltd (G02) Geomag invented the first magnetic construction toy in 1988. Magnetic rods and metal spheres can be built to create structures, unleashing creativity and imagination whilst playing. Magnetism is just one of the many invisible forces that bring life to the Geomagworld platforms. Creativity,
TOTAL LICENSING AUSTRALIA intelligence, magnetism and gravity are all-natural energies and forces that make Geomag’s products fun and educational. Goki Australia (G15) GOKI Australian Toy Distributor and Wholesaler is bringing the Goki, Holztiger and Heimess toy ranges to Australia. Goki Australia is the B2B subsidiary of parent Gollnest & Kiesel from Germany. They offer a wide range of European wooden toys and with over 40 years in business, Gollnest & Kiesel is one of Europe´s leading manufacturers and wholesalers. Goliath (K40) Crown & Andrews/Goliath has been working with games, jigsaws and toys for more than 50 years. They truly believe that great products can really bring people together. Their brands include Goliath, Wahu, Pressman, Worlds Most Beautiful Puzzles, Rubik’s, Sequence, Rummikub, Triominos, EDUCA, Super Sand and more. Happy Distribution Pty Ltd (I22) Happy Distribution Pty Ltd provides high quality, unique designed, and cost-effective products to customers. Happy Horse (MA20) Happy Horse is a leading Dutch designer of soft cuddly pets and soft toys. With a great sense of humour and a real nose for trends in colours, materials and prints, the Happy Horse design team knows how to surprise its customers consistently. Happy Horse places high priority on design safety. Its products meet the highest safety standards. Happy Planet Toys (MA23) Happy Planet Toys create engaging eco-friendly toys, made in Australia from 100% recycled plastic. Made from recycled milk bottles, their unique toys use colourful characters to positively reinforce for children the importance of reducing plastic waste, recycling correctly and keeping plastic out of our oceans. All toys are fully recyclable, and packaging is plastic free.
Hasbro (M02) Hasbro is a global play and entertainment company committed to creating the World’s best play and entertainment experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands. Headstart (A01) Headstart International Pty Ltd is a leading distributor and manufacturer of children’s toys, including brands TMNT, Tonka, Hairdooz, Best Furry Friends, Baby Secrets, Micro Wheels, Ryan’s World, Ooshies, Baby Shark, Sesame Street, The Wiggles, Care Bears, Marvel, Disney, Bubble Trouble, Resoftables, Little Bubba, Garbage Guts and Luvkins. Heebie Jeebies (K22) Heebie Jeebies create toys and geeky gear for all ages. Brands include Mrs Green gardening for young and old, Quack, traditional toys and craft, Liquifly, rocket science, Smart Brain Games and Pop, giant bubbles! Additional lines include Chameleon with colour change accessories, Sterling Books, Quercetti, Shifu, educational AR, and Giant Microbes. Hobbies Australia (H04) Distributors of quality hobby goods, model kits, model paints, model tools, model rockets and radio-controlled devices. Hobbyco Imports (H12) Hobbyco Imports distribute a wide range of hobby and collectible products including Bandai’s Gundam and Star Wars, a Japanese anime range by Banpresto; plastic kits by Hasegawa and Aoshima; aviation diecast collectibles including Qantas Gemini Jets, Hobby Master and Herpa; aviation and space toy ranges by Daron; and hobby tools by Mineshima, Godhands and Proedge. Home Grown Brands (C18) Home Grown Brands is a company with nine iconic Australian watersports and outdoor brands that have been developed over the last
30 years. Brands include Land & Sea Sports, Redback Surf, Adrenalin Wetsuits, Adrenalin Skate, Surfoplane, Palm Beach Australia, They have been around since 1982. Huggable Toys (E07) Huggable Toys offers a range of plush - from quirky through to realistic sea life and the traditional teddy bear. Hunter Leisure (D40) Hunter Leisure is a 100% Australian owned, 50-year-old family enterprise, commanding the most comprehensive range of leisure products available in Australia including toys, bikes, sporting goods, arts & crafts, stationery, party, carnival & nursery including Laser X, So DIY, Cyclops and licensed ranges.Their customers include major retail chains, discounters, department stores, specialty, sports and wholesale outlets in Australia & New Zealand. Hunter Products (L18) Hunter Products distributes and develops a wide range of toys and sporting goods. Leading brands include FGTeeV, Shimmer n Sparkle, Ballerina Dreams, Disney Novelty and Gemex the brand new innovative range. Ikon Collectables (L37) Ikon Collectables is Australia and New Zealand’s leading wholesale distributor of popular culture merchandise. From the cultural juggernaut of Pop! Vinyl to officially licensed giftware, high-end collectables, action figures, trading cards and fashion accessories. Ikon is the sole official distributor for manufacturers such as Funko, Sideshow Collectibles, Mc-
Happy Planet
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TOTAL LICENSING AUSTRALIA Farlane Toys, Loungefly, NECA, Cobi, Mezco Toyz and many more.
avenues such as major retailers, independent stores and online.
Impact Distribution (J12) Impact Distribution is an Australasian wide distributor of innovative and premium Children’s products, gift and homeware brands. Their products are primarily targeted at parents, and children from newborn to 5 years. Premium quality soft toys, rattles, bibs, baby mats & swaddles that last the journey from newborn to childhood.
Innovation First (A18) Inventors of Hexbug Toys and Vex Robotics, Innovation First is a leading name in robotics and STEM toys. Along with their award winning products they distribute Simba Toys, including Steffi & Evi, ABC, Smoby, Big, Aquaplay and Corolle Dolls. They also range Spy X, Lottie Dolls, Hama, Scentco, O2 Cool water bottles and multi award winning Silverlit Robots and toys.
Impact Merch. (G04) Impact produce and distribute a wide range of licensed merchandise. Product includes posters, stationery, jigsaw puzzles, calendars, mugs and door mats. Key brands include Marvel, Disney, Trolls, Harry Potter, Pusheen, Star Wars, Stranger Things, Bluey and K-Pop band BTS. Impact’s focus is generally on more adult-orientated merchandise and brands. Product is available for Australia and New Zealand.
Headstart
Implus Australia (G10) Implus is a supplier of major toy and sporting brands including Wham-O, Frisbee, Hula Hoop, Slip ‘N’ Slide, Hacky Sack, Boogieboard, Foam Factory, Morey bodyboards, Churchill surf fins, Rawlings baseball, Trigger Point, Harbinger, SKLZ and more. Implus distributes through a number of
Jacaranda Music (MA19) Jacaranda Music is the Australian distributor for Kala and Makala Ukuleles, the two largest ukulele brands in the world. Once the underdog of the musical instrument world, the ukulele now enjoys a popularity never seen before. The uke is popular with all ages and is perfect for first time players. Jasnor (Australia) Pty Ltd (C40) For over 30 years, Jasnor has positioned itself as a leading distributor and manufacturer of popular licensed toys and gifts. Offering an extensive line-up of highly sought-after brands across multiple product categories, they are distributors of; WOW Pods, The Wiggles, Gund, Hot Wheels, L.O.L Surprise! Disney Britto, Hey Duggee, Pusheen, Disney Baby and PJ Masks, to name a few. Jedko Games (G24) Jedko has been a one-stop supplier for games, jigsaws, playing cards, & puzzles for over 30 years. Jedko carries over 6,000 products in their range, and they are the exclusive Australian distributor for 20+ premium overseas brands. They also wholesale local brands of games and jigsaws. Jekca (E32) With their creativity and patented brick locking system, JEKCA create sturdy, durable and complex models that overcome the limitation of traditional building bricks.
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Jellystone Designs (MA25) Jellystone Designs is an innovative industry leader creating functional, safe and fun silicone teethers, toys and oral input devices. New to the brand is their Nature Play range, which aims to encourage outdoor play and learning, nurturing imagination and curiosity. Jenjo Games (B04) Jenjo Games Pty Ltd is a Melbourne based company, distributing all over Australia and New Zealand with a range of Australian designed lawn games, suitable for all ages. Johnco (K17) Igniting kids’ imaginations, Johnco is a leading distributer of quality toys with a strong focus on STEM principles. Johnco distribute the global brands 4M and Avenir. Products include educational science kits, creative art and craft kits, speedster metal ride-ons, novelty products, books and more. Junior Learning Pty Ltd (H05) Junior Learning is a trusted brand that continues to deliver transformative learning experiences across Australia. Junior Learning’s 400+ products are designed by top educators to ensure the best educational quality. Kaiser Kids (D25) A recent addition to the Kaisercraft story, Kaiserkids is here to inspire creative minds and to put everlasting smiles on the young. Their playful range features anything from easy DIY craft kits, novelty toys & games through to an endless range of practical & stylish kids accessories. Kaleidoscope (H22) Keleidoscope handle high quality educational award winning toys. They are distributors for Djeco puzzles, games and art/ craft, DittyBird Musical Books Papo figurines, Le Toy Van wooden toys, Wheely bug ride-ons, Folkmanis puppets, Bonikka Dolls, Meiya & Alvin rubber baby toys, Mamagenius wooden toys, KiddieConnect educational toys, Kidzamo Helmets, Manhattan baby toys,Trybike trikes and bikes and Tender Leaf wooden toys.
TOTAL LICENSING AUSTRALIA Kapla (E17) Kapla is the original and enduring pinewood construction plank from France, sustainably sourced from renewable forests. KAPLA allows kids to learn while having fun. On show will be their range of natural and coloured planks in their classic pinewood cases. Kawada Australia (D17) Kawada Australia is a leading distributor of unique toys and gifts in Australia. Their purpose is to bring the joy and wonder of toys to people of all ages. Kawada Australia works directly with over 1000 high-quality retail outlets in Australia, operating in the toy, gift, museum, design, science, craft, education and department store segments. Keldan International (L04) Australia’s leading supplier of unique Australiana, sealife and wildlife gift, toys and novelty concepts. Their new ranges include Australia’s biggest EcoPlush range (over 40 designs) made of 100% recycled materials. Keycraft (E04) With over 40 years’ experience in the sector, Keycraft’s offering encompasses every stage of the product lifecycle, from production to merchandising. They maximise their potential to create profit, while reducing the element of risk. KickBrick Toys (MA22) KickBrick Toys design and supply fun and open ended creative construction toys to inspire old fashioned play that limits screen time. Their brands include KickBricks big, stable building bricks for endless challenges & creation, Planx: wood-look planks to build & balance, FlickBricks: the new stackable, collectible. KidKraft (B17) KidKraft supplies the best quality wooden toys, encompassing a market leading extensive range of dollhouses and kitchens complete with accessories. In addition, KidKraft now supplies a vast range of quality outdoor play equipment including play and
swing sets. All product is made with quality timber. Korimco (F36) Korimco Toys has been supplying soft toys to the Australian gift, toy and promotional industries for over 20 years. Their brand is built upon high quality products and a long history of living up to what it promises. The Korimco brand has firmly cemented its position as ‘Australia’s Leading Soft Toy Supplier’ by offering a huge selection of quality products. La Belle Toys (E06) La Belle Toys is the exclusive distributor for the Fun Factory Wooden Toys, Gowi Toys of Austria and Viga Wooden Toys. Their range includes educational toys, quality wooden toys, puzzles, musical instruments, dolls, doll house/furniture, doll prams, puppets, role play, building blocks, animal replicas, sports items, games, novelties and more. LEGO Australia (B22) LEGO bricks help grow children’s imagination and creativity, with incredible toys that encourage exploration and fun adventures in building. From toddlers to experienced teen builders, LEGO bricks has something to offer all curious minds. Leisure Learning (J29) Distributors of quality educational games and toys. Brands include: Smart Games, Crazy Aarons Thinking Putty, Blue Orange Games, Amos Crafts, SmartMax, WOW Toys, Adora Dolls, Buki Toys, Brainbox, Popular Playthings, Mindware, Puppet Company and more. Let’s Play Games (K21) Let’s Play Games is Australia’s premier distributor of specialist board games, role playing games, card games, gaming accessories and organised play kits. They are staffed by game experts with a deep personal and professional commitment to building gaming communities across Australia. Little Literature Co. (MA18) Little Literature Co. is an experi-
mental storytelling company creating games and experiences for imaginative play. They design creative play tools that are fun, educational and inclusive. Their newest release, Talu Tales, is a multi-award winning educational storytelling game for kids, designed to spark a love of STEM, through fantasy storytelling. Little Smiles (E16) Little Smiles is the exclusive Australian importer and wholesale toy distributor for some of the world’s leading toy brands, such as Step2, Kid O Toys, Ambi Toys, Vilac, Battat, Wonder Wheels, Vilacity and Quut. They are focused on the importation, distribution and marketing of these award-winning toy brands. Logico(MA01) Logico is a European educational game for children aged 3 to 9. The Logico program consists of 2 levels: Logico Primo (3-6 years) and Logico Piccolo (5-9 years). Each version contains an answer board and a series of topics with 16 corresponding learning cards. Logico helps to develop skills as recognition of colours and shapes, mathematics, counting and logical thinking. Loumet (L03) Loumet brings consumers play products for children in both licensed and non-licensed toys across a wide range in outdoor, indoor, p re s c h o o l , playballs, RC’s, inflatables and much more. Leading brands include Hot Wheels RC’s and vehicles, Baby Shark, Paw Patrol, Wiggles, Toy Story 4 and Disney to name a few.
Impact Distribution
M.B.M.I. (E28) M.B.M.I has a large
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TOTAL LICENSING AUSTRALIA selection of toys includes radio controlled cars, helicopters, drones, planes, trucks and off road all terrain buggies. They also have a large range of Diecast cars, motor bikes, trucks, transporters, planes etc.
MGA Entertainment
Magformers Australia (G36) Exclusive distributors of Magformers branded products in Australia. Mattel ANZ (C06) Mattel believes in the power of play and the crucial link between play and a child’s learning and development. Through play, children develop social, emotional and physical skills while they pretend, imagine and dream. Whether it’s on the playground or at home, Mattel is there to ensure that children play MDI Australia (F07) MDI is a Brisbane-based specialist developer and distributor with a vast selection of toys to choose from and over 30 years of industry experience. Their in-house design team has a serious knack for developing best-selling toy ranges including Unicorn Kingdom, Outback Mates, Dino Island, World’s Smallest and more. Meeple Distributors (H27) Meeple is Australia’s No.1 choice for board games, card games, role playing games, miniatures, gaming accessories, puzzles and more.
MGA Entertainment (A28) MGA Entertainment is a global leader in the manufacture of children’s toys and entertainment products, founded in 1979. Its products include L.O.L Surprise!, Na! Na! Na! Surprise, Bratz Fashion Dolls, BABY born, Baby Annabell, Rainbow Surprise, Poopsie Slime Surprise and Little Tikes. MJM Australia (A06) MJM Australia Leads the way in puzzles, games and children’s activities. Boasting a rich portfolio of the world’s leading brands, their products provide hours of fun and educational play value to children across all ages. New and existing brands include Trolls 2, Minions, Disney Frozen, Avengers, Lion King, Clementoni Puzzles and more.
Mizzie the Kangaroo
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Modern Brands Pty Ltd (A41) Modern Brands is the exclusive distributor for Australia and New Zealand of world-leading retail toy and entertainment brands. Modern Brands supply to all retail channels major/grocery, toy specialty, nursery,
pharmacy and gifts. Modern Brands proudly represents some of the best quality toys from all over the world including Sylvanian Families, Schleich, Melissa & Doug, Ravensburger, Brio, Eurotrike, Playmobil and more. Monkey & Chops (G06) Passionate about building behavioural and financial skills for life in kids, Monkey & Chops offer a unique range of learning resources for the home and classroom, including magnetic charts to encourage self-regulated learning, and money box systems to develop financial literacy in primary-aged children and beyond. Moose Toys (A23) Moose Toys dominate the collectibles, craft, dolls, games and youth electronics categories. They shook up the industry with Mighty Beanz and Shopkins – global hits of major proportions. These tiny little characters have made kids happy all over the world and changed the way they think about playing.
TOTAL LICENSING AUSTRALIA Ocean Peak Australia (MA03) Ocean Peak Australia is a trusted supplier of wholesale merchandise, delivering high-quality products to retailers in Australia and New Zealand. They specialise in classic rock, movie and pop culture merchandise providing customers with a large range of officially licensed Elvis Presley, Beatles, John Wayne and Betty Boop (just to name a few). Osmo/McGear (D30) MacGear is the distributor of award-winning educational tech toys from Sphero, Osmo, Marbotic and Hey Clay. From app-guided clay modelling to programmable robots, their products bring together innovative technology with fun interactive games, actively engaging children in the learning process. Pink Poppy (F08) The Pink Poppy brand was established by Yipose Trading Company Pty Ltd in 1987 and is one of the major suppliers of children’s contemporary gift, accessory, toy and dress-up products in Australia. Pink Poppy is famous for having a magical sparkle and shine. Plasticant Mobilo (Aust) (E30) Mobilo is a mobile construction system with which 3 year olds can build and construct, thus training their imagination while playing. With these elements the child learns to hold and grasp, stack and balance, to join systematically and to use the manifold possibilities of motion. Plum Play (B21) Plum Play are the active outdoor play specialists. Plum specialize in offering a wide range of play centres, swing sets, trampolines, sand and water play and indoor role play toys. With over 30 years’ experience, they pride ourselves on innovation, safety and, promoting a fun and educational experience for all children. Product Management Grp (I34) PMG is a full service marketing and distribution company specialising in bringing innovative global brands across a diverse category range to
Australian and New Zealand consumers. They are suppliers of The Elf on the Shelf, Harry Potter Wizarding World toys and gifts, Cloud b sleep aids, Speks magnets, Crayola compounds, Ann Williams creative craft kits and more. Puzzles and Games (G16) Puzzles and Games have an all new Dal Rossi range on their stand this year.
Royal Selangor (H18) Since 1885, Royal Selangor has been synonymous with design and craftsmanship, offering a wide range of gift items. Today, Royal Selangor has a retail presence in more than 20 countries and has worked together with partners such as The Walt Disney Company South East Asia and Warner Brothers to commemorate popular culture franchises such as Star Wars, Marvel, Batman and Disney Princess.
Q Toys (G30) Q Toys are manufacturers and distributors of education toys and furniture using responsibly sourced and ecologically friendly timbers from Vietnam. All products are designed in Australia. Rainbow Pacific (Australasia) (B01) Rainbow Pacific’s brands include Brainstorm, Collecta, Dickie, Klorofil, Majorette, National Geographic, Our Generation, The Original Glow Stars Company and the their ever expanding basics under Toylogical. They offer FOB and or domestic supply opportunities as well as an in-house home brand development service. Razor Scooters (E40 and F40) Razor has been the worldwide leader in scooters since 2000, when they made the kick scooter a global phenomenon. Since 2000, they’ve sold 34 million scooters, including 13 million electric scooters, to become the global experts in scooter innovation. Products include manual scooters, electric skateboards, hoverboards and electric ride-ons. Regent Sporting Goods (H28) Regent is a premier wholesaler for over 45 years servicing both sport and toy retailers. Rossdale Pty Ltd (H11) Rossdale is one of Australia’s leading art and craft wholesalers, supplying major retailers across Australia and New Zealand with brands such as Sculpey, 3Doodler, Prismacolor, Tulip, ZIG and Jacquard. New brands at the show this year include Moldit and Creativ Company.
VTech
Rusco Imports (L40) Rusco Racing RC includes cars, boats, plans and helicopters. The range covers over 60 lines. In addition, Rusco have Gigo Dream Collection dolls with over 30 lines, AGM Top Racer Slot cars and Road Rippers Light and Sound vehicles. Smartypants Toys (G17) Smartypants is the authorised distributor for LaQ and Wroow brands. LaQ is a Japanese construction toy experience that helps develop fine motor skills, problem-solving and creativity. This multi-sensory educational toy al-
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TOTAL LICENSING AUSTRALIA lows kids to build anything with just seven different parts. Somewhere Toys (MA02) Somewhere Toys is the Australian distributor for Ocamora, quality handmade wooden toys and Enzo and Fox, wooden instruments. They are also developing their own lines of felt and silk products. Sound School Learning (MA16) Sound School Learning gives children, regardless of aptitude, a scientifically proven sound start to their literacy journey. The beautiful, unique story book, sound board and fun character/ letter cards introduces speech sounds developmentally to allow children to begin building words as early as possible.
Sound School of Learning
Southern Cross Cycles (J16) Southern Cross offers a wide range of products covering bicycles, helmets and accessories. Their range of bicycles are designed in attractive colours. They have over 35 years’ experience in the bicycle industry. Southern Model Supplies (B05) Southern Model Supplies have diecast model cars, trucks and planes, hobby paint systems, tools and accessories, model train sets and accesso-
LEGO
ries, radio controlled cars, boats and helicopters, scale model kids and slot car sets and accessories. Squatter (MA21) Squatter are launch their brand-new Squatter Compact edition, which will be added to their range in 2020. Squatter is the game that transforms players into farmers, one afternoon at a time. SUDA by Design (MA24) Tech Toppers are must-have vinyl decals for decorating laptops, computers and mobile phones. Fun to collect, easy to remove, mix and match to create a unique look. Licensed ranges includes Hello Kitty, The Simpsons, Emoji, Hot Wheels, WWE and the Lord of the Rings. Sum Genius Maths Puzzle (MA06) Sum Genius is a maths puzzle invented in Australia to help develop numeracy skills. The Brand Exchange (C22) The Brand Exchange represents Just Play, one of the world’s fastest growing toy companies in both Australia and New Zealand. Just Play works with leading children’s entertainment brands to offer a range of products across pre-school and girls categories, including PJ Masks, Ryan’s World, Minions, Trolls, Minnie Mouse, Barbie, Spirit and Hairdorables. The Bugg Report (MA13) The Bugg Report is a media publication which reaches the licensing Industry with content focused on interviews, guest columns and general industry news. The Emoji Company Licensing Lounge (L06) The Emoji Company is hosting the Licensing International lounge this year. LI is the independent industry association representing members in Australia and around the world from the brand licensing business. They offer professional services in events, education and networking and also provide private meeting lounges for members
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members to conduct business. Theatrix Magic Stuff (I02) Theatrix will showcase Engino construction toys and their latest STEM/ STEAM range of products. Also on show will be the latest in arts crafts, fashion, science, novelty, education, magic, augmented & virtual reality, toys and games for kids aged 3 to 108. Thingy Flip / Pro Target (MA17) The Thingy Flip is an eye-hand coordination games platform. The Pro Target is a foot coordination target. Tiger Tribe (F29) Tiger Tribe creates children’s gifts and toys aimed at unplugging kids; from creative kits to magnetics and their growing baby and toddler range. Compact and portable, their activity sets are ideal for travel and café play and offer a fun alternative to screen time. Tiger Tribe products are designed and illustrated in Australia. TikkTokk (G14) TikkTokk design and manufacture an innovative range of products for the education and retail markets. Products include, easels in many different combinations, table and chair sets, cots (metal and wood), playmats, playpens (plastic, wood and fabric). New products will be launched at the fair, suitable for education and retail. TOMY Australia (M05) The distributor of TOMY Toys and Games including Toomies Preschool & Bath Toys, John Deere Licensed Toys, Replicas & Ride-Ons including Peg-Perego & Rolly Toys. In addition, Tomy have licensed Plush - Nintendo, Disney & More, Lamaze Infant Development System, JJ Cole & BOON Baby Accessories as well as The First Years Feeding Play & Development range. Toy & Hobby Retailer (F17) Toy & Hobby Retailer is the publication for Australia’s dynamic toy and hobby retail industry, delivering the latest retail and business news, indepth features, product reviews, and proven business management advice.
TOTAL LICENSING AUSTRALIA Toynetworx (K37) Previously known as North Eastern Toy Wholesalers, Toy Networx has grown substantially and achieved continued success with its own warehouse and dynamic IT systems. Toynetworx now has its own new licensed product including Barbie, Hot Wheels, Sprouts, Spinkas and Fisher Price. Toyslink (E34) Toyslink is one of major wooden toys wholesalers in Australia. Having a good reputation as well as a large base of customers throughout Australia, Toyslink has been successfully distributing quality and unique design of various wooden toys and gifts for over 20 years. Toyworld (M22) Operating in Australia and New Zealand Toyworld is the largest independent retail group. U. Games Australia (L21) U. Games Australia supplies educational toys, games, science kits and puzzles. They represent some of the world’s largest, most creative and innovative companies in the toy industry and are constantly on the lookout for new opportunities to develop brands and enhance their range.
learning products category, has developed high quality, innovative, educational products that enrich children’s development through fun & smart play since 1980. Part of the VTech Group, LeapFrog has built a strong reputation based on educational expertise, innovative technology and engaging play, making it a leader in learning solutions for children during their early development. WeVeel / Hart (G08) WeVeel stationary and craft product brands include Scentos, Sugar Rush and Smoothies scented product ranges. Wild Republic (K12) Wild Republic is celebrating 20 years in Australia with their Promise to the Planet and they are launching their new line, Ecokins. These 100% recycled plush are the first of their kind on the market and the start of a new standard in plush toys.
UGears AUSTRALIA (F12) UGears Australia make wooden mechanical models.
William Valentine (K05) William Valentine designs and distributes a unique line of innovative licensed, outdoor, collectible and specialty toy brands. They stock over 2000 products ranging from licensed puzzles and playing cards, through to inflatables, design-led baby ranges, Sea-Monkeys and marshmallow shooters.
Ventura Games (K02) Ventura Games is Australia’s leading distributor for family games, jigsaw puzzles, 3D and 4D jigsaws, strategy games, puzzles, poker chips and accessories. They also manufacture a wide range of board games including the popular Articulate, Balderdash, Qwirkle, Rapidough and others.
Windspeed Kites (E21) Windspeed Kites has been the premier kite supplier to the Australian Toy and Hobby industry for over 30 years. Their range includes both Australian Made, as well as imported kites. Windspeed Kites is a family owned company, with over 30 years of experience.
VR Distribution (C02) VR Distribution is a major player in local distribution of board games and accessories, toys and collectibles, trading cards, licensed merchandise, and more. VTech Electronics (M03) VTech, creators of the electronic
Winning Moves (F02) Winning Moves manufacture and distribute licensed, custom and regional editions of the world’s hottest games including Monopoly, Cluedo, Trivial Pursuit, Top Trumps, Guess Who, Connect 4, Risk and Operation.
Wise Elk Toys (E05) Wise Elk supply award winning, eco-friendly toys made in Europe. Wooden.City (MA15) Dalex Trading Pty Ltd is the distributor of the Wooden.City brand in Australia through their retail partners, online shop, eBay and Amazon. Wooden.City is a European (Poland) manufacturer of wooden 3D mechanical models. The company has produced original ecologically clean kinetic models with geared engines and wooden puzzles for self-assembly since 2015 and sells them in more than 20 countries. You Monkey (E27) You Monkey are wholesale distributors that service Australia and New Zealand and the Pacific Islands. They offer unique brands and products that can’t be found anywhere else in the region including Sun-Staches novelty eye wear, licensed watches, My Audio Pet Bluetooth speakers, audio books and Create a Castle. Zimbler (B06) Zimbler is the importer and distributor of high quality brands including Bruder, Maisto Die Cast, Maisto Tech RC, BBJunior Preschool Vehicles, Carrera Slot Car Systems, Carrera RC, Bburago Ferrari & International Die Cast and Bayer Prams. Their new ranges for 2020 include TV promoted radio control and the return of Action Man and Sindy Dolls. CoolKids
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TOTAL LICENSING AUSTRALIA
DISNEY, PIXAR, MARVEL AND STAR WARS - AN ACTION PACKED SLATE FOR 2020!
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2020 is going to be another huge year for The Walt Disney Company. With an action-packed slate across theatrical releases and content created exclusively for streaming platform Disney+ from Disney, Pixar, Marvel and Star Wars - will bring with it an exciting new wave of products for all. Theatrical releases kick off the year with a reimagining of the classic tale Mulan; an Avenger goes back to her first family in Black Widow and new animation titles like Pixar’s Onward and Raya and the Last Dragon which will introduce us to brand new worlds. Exclusive content coming to Disney+ includes epic new Marvel series like The Falcon and the Winter Solider and WandaVision that will link into the Marvel Cinematic Universe and of course the return of The Child in Season 2 of The Mandalorian. Building on the success of previous live-action films such as 2019’s The Lion King, Mulan tells the story of a fierce warrior in a whole new way. Fighting to protect country and family, Mulan is an action-packed adventure. Marvel takes bold new steps in 2020, beginning with exploring the past of Black Widow. In Marvel Studios’ spy thriller Black Widow, Natasha Romanoff aka Black Widow confronts the darker parts of her legend when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with
her history as a spy and the broken relationships left in her wake long before she became an Avenger. On Disney+, following the events of Avengers: Endgame, Sam Wilson/ Falcon and Bucky Barnes/Winter Soldier team up in a global adventure that tests their abilities—and their patience—in Marvel Studios’ The Falcon and The Winter Soldier. Marvel Studios’ WandaVision blends the style of classic sitcoms with the Marvel Cinematic Universe in which Wanda Maximoff and Vision - two super-powered beings living their ideal suburban lives - begin to suspect that everything is not as it seems. Disney and Pixar are introducing three new worlds in animation in 2020. Onward follows brothers Ian and Barley as they try to bring their deceased Dad back from the dead for a day, sending them on a quest of epic proportions in the process. In Raya and the Last Dragon, a lone warrior from the fantasy kingdom of Kumandra teams up with a crew of misfits to find the last dragon and bring light and hope back to their broken world, bringing an all-new, wholly original fantasy adventure to Australian cinemas later in the year. Kylie Watson-Wheeler, Senior Vice President and Managing Director of The Walt Disney Company Australia and New Zealand said, “2019 was an unprecedented year for Disney in Australia, from a record box office,
to the launch of Disney+ and 2020 is shaping up to be yet another blockbuster year for the market.” “We’re excited about the year ahead and, together with our brand partners, we’re looking forward to once again playing a substantial role in the Australian entertainment industry,” she added. Of course, there’s also so much excitement for the cutest sensation of late 2019, The Child. Product will be dropping throughout the year in the lead-up to the release of Season 2 of The Mandalorian to continue the adventure that had the world talking with many products in pre-order and in big demand already. Whilst there is so much new content from Disney and Disney+ in 2020, there will still be exciting new products from existing properties proving that fan love for the titles is everlasting. Both Frozen 2 and Star Wars: The Rise of Skywalker continue the momentum from their Christmas 2019 domination, heading into home entertainment releases, with new products dropping throughout the year. Meagan Sanders, Vice President and General Manager, Consumer Products Commercialisation for The Walt Disney Company Australia and New Zealand, said “I honestly can’t wait for everyone to see all the fantastic ranges that are coming through our partners this year.” “Certainly, with a slate of amazing Disney theatrical, home entertainment and Disney+ titles in the mix together with our extensive range of retail products, we have a stellar combination that will only continue to excite fans and families of all ages throughout the year,” she added.
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