Total Licensing Australia February 24 by Total Licensing

February 2024

TOTAL LICENSING AUSTRALIA February2024

February 2024 Co-Publisher Editor-in-Chief Francesca Ash francesca@totallicensing.com Co-Publisher Jerry Wooldridge jerry@totallicensing.com Editorial Director/ Editor Rebecca Ash becky@totallicensing.com Office Manager Helen Bowerman helen@totallicensing.com Subscriptions and Circulation www.totallicensing.com Total Licensing Australia is published as a special issue of Total Licensing magazine.

Total Licensing Ltd 4 Wadhurst Business Park Faircrouch Lane Wadhurst, East Sussex TN5 6PT England Tel: +44 1892 782220 www.totallicensing.com

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News from the market......................................................... 6 Merchantwise.......................................................................10 Minecraft..........................................................................10 Sonic the Hedgehog......................................................12 Activision Blizzard..........................................................14 Adopt Me!........................................................................18 Sony Pictures...................................................................20 Legendary Entertainment............................................22 May Gibbs........................................................................23 Magic Mixies...................................................................26 The Elf on the Shelf......................................................28 Rainbow Brite..................................................................28 Aardman...........................................................................30 Strawberry Shortcake...................................................30 The Teletubbies...............................................................32 Pink Floyd.........................................................................32 The Beatles......................................................................34 KISS...................................................................................34 Blondie..............................................................................34 Iron Maiden.....................................................................35 Australian Olympic Team..............................................35

The Wiggles appoint Haven.............................................36 Moose Toys: Bluey & Beyond............................................38 Asembl: Kidults, Nostalgia & Teen Power......................40 A Cheeky Little Success Story!.........................................42 Cover Story: Paramount Consumer Products................43 Toy Trends Update...............................................................47 The World of Pink Poppy...................................................48 ABC Licensing.......................................................................50 Miffy Program builds in Australia....................................52 What’s Up on Kids TV........................................................54 Brandtrends:The Vibrant Licensing Market...................56 What’s in Store for Australia............................................58 CentaIP Signs Santoro’s Gorjuss......................................60 Spotlight on IMG.................................................................62 The World of Blue Chip Brands.......................................64 The Australian Toy, Hobby and Licensing Fair Toy Fair set to open.......................................................65 Exhibitor List ..................................................................66 Floor Plan.........................................................................66 What’s on Show this year............................................69

For licensing enquiries, please contact: Wendy de Thame, Licensing Manager ABC Commercial dethame.wendy@abc.net.au

TOTAL LICENSING AUSTRALIA

BLUEY’S WORLD SET TO OPEN IN BRISBANE Bluey’s World, an immersive experience will open in August 2024, exclusive to Brisbane, Queensland. Visitors will journey through a recreation of Bluey’s renowned home via impressive (for real) life-size sets, interactive play and a mesmerising soundscape, inspired by Bluey episodes. From Bluey and Bingo’s bedroom to the living room and kitchen, fans will also get to play beneath the shady

branches of the Poinciana tree in Bluey’s backyard. Visitors can also explore and enjoy a cafe, gift shop and playground following their interactive guided experience. Housed in its own purpose-built, state-of-the-art, 4000 square metre venue – ‘Northshore Pavilion’ – Bluey’s World will be located in Brisbane’s newest arts and entertainment precinct, Northshore. Annastacia Palaszczuk, Queensland Premier said “Our Government has backed Bluey from the very beginning. Brisbane is at Bluey’s core and now the show is a global sensation, we want to invite fans from around the world to come and experience Bluey’s home. “Queensland is a world-class place to live and play and I truly believe that is a big part of why Bluey has captured fans around the world.” Adrian Schrinner, Lord Mayor of Brisbane said the exclusive Bluey’s World experience pays homage to

the city’s most beloved export. “Bluey is a homegrown Brisbane superstar who has captured the imagination of families worldwide. With an audience that spans more than 60 countries, Bluey’s World is a unique and significant tourism offering that will draw people to our city from around the globe while giving residents more to see and do here in Brisbane.” Fiona Lang, General Manager, BBC Studios ANZ said: “BBC Studios is thrilled to announce the launch of Bluey’s World, a groundbreaking immersive experience that will transport fans into the heart of Bluey. “Bluey’s World is not just an experience; it’s a celebration of the heartwarming moments that make Bluey so authentically Australian and that bring to life the joyful simplicity that can be found in families around the world. Join us on this one-of-a-kind adventure, where the world of Bluey comes to life in real life.”

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SHAUN THE SHEEP AND EMU AUSTRALIA Two iconic brands, EMU Australia and Shaun the Sheep, have joined forces to create an exclusive collaboration that brings together the world’s favourite woolly sheep with a range of products, perfect for little feet. This partnership merges EMU’s renowned expertise in footwear with the Shaun the Sheep, resulting in a unique collection that captures the essence of both brands, adding a touch of whimsy and playfulness to EMU’s signature designs. The Woolmark Company, a globally recognised authority on wool, has endorsed this collaboration, highlighting the significance of the natural, sustainable and versatile material that is a cornerstone of both EMU Australia and Shaun the Sheep’s appeal. The collection features a range of stylish footwear inspired by Shaun the Sheep’s character and the picturesque landscapes of both Australia and the UK. From classic kids boots adorned with Shaun’s illustrations to boots that reflect the character’s mischievous spirit, each piece in the collection is a blend of comfort and creativity. “We are thrilled to announce this exciting collaboration with Shaun the Sheep,” said Rebecca Fett, Global Marketing Manager at EMU Australia. “Shaun’s universal appeal and the heart-warming stories from Aardman resonate with people of all ages and it’s an opportunity to take our already loved kid’s products and introduce them to a new audience leveraging the nostalgia and love families and kids around the world have for Shaun the Sheep. Combining Shaun’s charm with EMU’s dedication to quality allows us to offer a truly unique and memorable collection.” Shaun the Sheep, created by Aardman, has become a global phenomenon since his debut in 2007. The character’s universal appeal, clever humour, and heart-warming stories have captured the hearts of audiences worldwide. “We are excited to partner with EMU Australia for this special collaboration,” said Rachael Peacock, Senior Brand Manager at Aardman. “The synergy between Shaun the Sheep and EMU’s commitment to quality and craftsmanship is evident in every piece of this collection. We believe fans of both brands will appreciate the unique blend of comfort and character that this collaboration brings.” The Shaun the Sheep x EMU Australia collaboration is set to launch in stores from 15th July 2024 and will be available at select retailers, as well as online at emuaustralia.com and other authorized online platforms.

KANDO ART AND NORMAN THELWELL Kando Art is a licensed distributor of wall art decals and home decor products, featuring nostalgic characters including Miffy, Thelwell, and Jane Davenport Art. The company has its own ecommerce site, where they sell retail directly to the public and ship worldwide, giving them full control over quality and service, and giving customers complete end-to-end service and support. Norman Thelwell is regarded as the unofficial artist of the British countryside. His recognisable cartoon fat ponies capture the hearts of equestrians and bring a smile to their faces. Due to a large number of customer inquiries, Kando have added a range of outdoor/vehicle decals to their range, which have been popular within the equine communities. Backed by one of Australia’s best printing companies that specialises in domed products and acrylics, the product possibilities are only limited by our imaginations. Products include wall art decals, outdoor/ vehicle decals, wallpaper, keyrings (domed and acrylic shapes), 3D acrylic wall art, beer tap tops, bar stools and acrylic calendars /memo boards.

AUTHENTIC APPOINTS LIBERATED Authentic Brands Group recently announced an expansion of its strategic partnership with Liberated Brands, to take on Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and more, across Australia, New Zealand, Thailand and Indonesia. Through the partnership, Liberated takes on the operations of the brands’ extensive retail network of more than two hundred locations, as well as e-commerce and marketing operations for the group of globally renowned action brands across Australia, New Zealand, Thailand and Indonesia. Greg Healy, Global and APAC President of the former Boardriders company, will transition into a new role as Liberated’s President of APAC Liberated’s expertise in transforming action sports brands into full lifestyle offerings, combined with Authentic’s industry-leading brand development capabilities, empowers the brands to welcome a fresh infusion of energy.The partnership offers new perspectives that embrace the rich heritage of each brand while preserving the principles they are revered for. “We are excited to welcome a new chapter of growth for these iconic brands,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic. “These regions hold a special significance for Quiksilver and Billabong, as both brands were born amidst the vibrant surf culture of Australia. There is no better leader than Greg to continue connecting the brands with an active and passionate community.”

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Merchantwise is a leading gaming and entertainment brand licensing agency with offices in Australia, Europe, the UK and China. Merchantwise represents some of the world’s best loved brands and develops compelling consumer products, brand extensions and retail programs for fans of all ages. Merchantwise is part of The Merchantwise Group, a full-service marketing agency that combines brand licensing, creative marketing and digital media to build and extend great brands. The Merchantwise Group also includes Asembl, market leading licensing agency in food, design & lifestyle. Here’s sneak peek at the latest news from the world of gaming and entertainment in Australia and New Zealand:

Minecraft, officially the best-selling video game of all time, shows no signs of slowing down. Having surpassed over 300 million copies sold in October 2023, the Minecraft fanbase remains ever-present and continues to grow every day.

Appealing to a multi-generational player base with creativity at the forefront, the game has seen highs of over 141 million monthly active users, has reached over 1 trillion views on YouTube and is played in every country in the world! What started as a simple crafting video game has evolved into a true evergreen entertainment franchise, comprising of an education edition, a booming consumer products program as well as a growing entertainment division – with the

announcement of the official Minecraft movie (starring Jack Black and Jason Momoa) coming to cinemas in April 2025. With new creatures and items being introduced regularly, annual game updates, diverse character customization options, and a thriving community of creators, there is an infinite amount of content to keep the Minecraft game fun and innovative for all fans. 2023’s Minecraft Live event went off spectacularly, showing fans everything to come for both the main game and their newest game title, Minecraft Legends. Also included every year is the renowned “Mob Vote”, allowing the community to vote for the newest creature to be added in the next main game update! The winner this year

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TOTAL LICENSING AUSTRALIA In television news, Sonic Prime on Netflix recently released its third season with great reception! The original launch of the series in 2022 surged to #1 in Australia in the Kids category within one week of release and was the number one animated show on Netflix worldwide.

is the Armadillo, currently in testing in the main game, for players to experience first-hand. Also announced was Minecraft’s 15th Anniversary coming in 2024, which will be celebrated all year long, with many activations to be announced – watch this space!

In gaming, 2023 saw some great new releases from SEGA, including Sonic Origins Plus and Sonic Superstars on all consoles, and Sonic Dream Team on Apple Arcade! At PAX Aus 2023, the SEGA booth was the most popular of the event over the entire weekend, bringing in queues of fans almost two hours long, all itching to play the preview of Sonic Superstars before its launch in October.

Everyone’s favourite blue hedgehog is back, and this time he’s up against the greatest lifeform, Shadow! Since his film success, Sonic the Hedgehog has become one of the most prevalent evergreen brands in consumer products. Sonic is a $1B+ franchise and continues his legacy as one of the most popular video game characters of all time.

Also coming soon is a brand-new Paramount+ TV series starring Knuckles and his adventures after the second Sonic film. The 6-episode series features our adventurous red echidna, voiced again by Idris Elba.

After 2022’s overwhelming box-office success, Sonic the Hedgehog is zooming towards the third movie, coming to theatres on December 20th, 2024. With the post-credits scene of the second film teasing Shadow the Hedgehog, fans of the franchise are incredibly excited to see the two best hedgehogs battle it out on the big screen later this year! Sonic The Hedgehog 2’s US $403 million box office success (and top 10 at the Australian box office for 2022), catapulted the brand into the spotlight.

Sonic’s retail presence has expanded considerably in mass and specialty, with more retailers jumping on board in the lead-up to the next film. With so much in the pipeline, there is a lot of content to drive excitement for the Sonic space in the next few years!

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Activision Blizzard® is one of the world’s most successful interactive entertainment companies. Its mission, to connect and engage the world through epic entertainment, has never been more important. Through communities rooted in its video games, the company enables hundreds of millions of people to experience joy, thrill and achievement. Activision Blizzard’s enduring franchises are some of the world’s most popular, including Call of Duty®, Crash Bandicoot™, Warcraft®, Overwatch®, Diablo®, StarCraft®, Candy Crush™, Bubble Witch™, Pet Rescue™ and Farm Heroes™. The company’s sustained success has enabled it to support corporate social responsibility initiatives that are directly tied to its franchises. As an example, its Call of Duty Endowment has helped find employment for over 100,000 veterans.

‘Call of Duty: Modern Warfare III®’ launched on November 10th 2023, and has been a great success in the follow-up from its 2022 predecessor. This newest launch boasts the highest player engagement in the entire Modern Warfare reboot trilogy, which is no easy feat considering just how popular this 20 year old franchise is!

Learn more information about Activision Blizzard at www.activisionblizzard.com.

Over the past 2 decades, Call of Duty® has cemented itself as one of the best-selling games of all time. Since launching in 2003, the Call of Duty franchise has sold more than 400 million copies and is played in over 170 countries across the globe.

In just 10 days, Modern Warfare 11 made more than US $1 billion in sell-through, making it the quickest CoD title to do so.

Ooga-Booga! One of the most popular and Iconic mascots to ever grace our screens is a small eastern barred bandicoot named Crash. With over 25 years of heritage, Crash Bandicoot® is as big as ever, and back like never before. With its multi-generational appeal, Crash is enjoyed by over 14.5 million unique players and is loved by the Gen Z and

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TOTAL LICENSING AUSTRALIA creating some of the industry’s best video game franchises, including three of Atari’s top 10 bestselling games of all time. Merchantwise have the pleasure of representing iconic titles such as Pitfall!, Kaboom, Grand Prix and River Raid in Australia and New Zealand.

millennial audiences, ranging from 18 to 40 years old.

Overwatch 2®, World of Warcraft, and Diablo are the perfect titles to round out a diverse Activision Blizzard offering under the Merchantwise Group portfolio.

Crash Team Rumble®, the franchise’s latest title, launched in June 2023 and has been an absolute joy for fans! The Season 3 game update even brought our beloved purple dragon, Spyro!

Since its initial launch in 2016, Overwatch quickly became a player-favourite amongst the gaming community, having received over 100+ game of the year (GOTY) awards by 2022, with millions of monthly players.

Fans will remember this adorable 90’s gaming icon, Spyro! He is one of the most top ranking video gaming franchises there is. Gliding to popularity in the 90’s, this mischievous little dragon made his fiery return back in November 2018 with the compilation game: Spyro Reignited Trilogy®. Spyro is available across all platforms and with a surge in popularity, Spyro provides unique opportunities across mass and specialty retailers. Activision Publishing has a long and storied history of

From October 2022, the universe’s second instalment, Overwatch 2® replaced its predecessor. With a diverse cast of old and new characters, with cross-play and cross-progression between PC and console, this release resulted in a whopping 25 million players joining the game in the first 10 days! With the game releasing constant seasonal updates roughly every nine

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weeks and events to entertain throughout the year (such as Lunar New Year, Halloween and Winter Wonderland events featuring exclusive cosmetic items players can purchase or earn), there is a wealth of content to be consumed by fans and players alike year-round.

2024 brings the next roadmap of World of Warcraft to fans, with the Worldsoul Saga announced at BlizzCon 2023 in celebration of the 20th anniversary of the game.

Blizzard have successfully launched a range over consumer products partnerships in the retail space. Designworks is currently developing an apparel range for the brand, which is due to release in 2024.

With a three-part series to be released over the course of the next few years, and World of Warcraft: The War Within as the first expansion shown with a cinematic trailer reaching over 3.5 million views – the brand is building excitement for fans looking to dive into this epic fantasy realm! With a vault of assets and 2024 celebrating 20 years of this iconic brand, there is a lot of opportunity coming up for WoW!

World of Warcraft® is a massive online multiplayer role -playing game (MMORPG) in which players around the globe assume the roles of heroic fantasy characters and explore Azeroth, a world full of magic and endless adventure. The game is often revered for revolutionising online social play, and the franchise has spawned multiple spin-offs and experiences, including a blockbuster movie, best-selling novels, board games, and remains an enduring pop culture phenomenon amongst millions of players worldwide. In November 2022, WoW released their latest expansion, Dragonflight. This return to fantasy and adventure has been an absolute hit with everyone who has played so far!

Diablo® is an action role-playing game series of angels versus demons and takes place in the dark fantasy world of Sanctuary. As heroes, players traverse Sanctuary on a quest to slay the hordes of The Burning Hells in epic, fast-paced combat. The Diablo franchise is considered one of the most influential of all time, with its unique, dark lore and action-packed gameplay centred around customisable character classes and gear, it has a rich history that players have enjoyed for decades.

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Adopt Me! ‘collecting fans’ On June 6th 2023, more than 10 years since the previous title’s release, Diablo IV launched on PC, Xbox, and PlayStation. Fans worldwide clamoured to serve Lilith in the incredible, action-packed game – with sales exceeding $666 million in less than 6 days! Millions of players are logging in to play the game every month, with regular seasonal updates coming throughout the year. Join the fight between the High Heavens and Burning Hells as the battle for Sanctuary rages on in the latest addition to the dark franchise. Activision Publishing has a long and storied history of creating some of the industry’s best video game franchises, including three of Atari’s top 10 bestselling games of all time. Merchantwise have the pleasure of representing iconic titles such as Pitfall!, Kaboom, Grand Prix and River Raid in Australia and New Zealand.

One game to look out for is Adopt Me!, the Premier Pet Game on Roblox. First launched in 2017, Adopt Me! is all about collecting pets, and is a top pick for Australian gamers with a rapidly growing popularity and user base. Since 2017, it has accrued an overwhelming 400 million plus players with fans engaging across all platforms including YouTube and Instagram - amassing over 12 million fans on its own social media outlets. Australia is listed as a top country for the brand by player count and spend – amongst the US, UK, Brazil, and Germany. Adopt Me! is already making its mark on retail internationally with an incredible line-up of toys, plush and playsets from master toy partner Jazwares. The consumer products program has expanded across apparel and accessories, homewares, luggage, publishing, stationery, arts, activity and outdoor throughout 2023 and into 2024. In November 2023, Adopt Me! and McDonalds launched a global Happy Meal program which featured collectible toys, trading cards and sticker sets contained in a collectable tin. This has been supported with an extensive Marketing campaign, solidifying Adopt Me! as a popular game of choice on the Roblox platform.

© 2024 Activision Publishing, Inc. Activision, Call of Duty, Crash Bandicoot, Spyro, Guitar Hero and Skylanders are trademarks of Activision Publishing, Inc. © 2024 Blizzard Entertainment, Inc. Blizzard Entertainment, Overwatch, World of Warcraft, StarCraft, Diablo, Hearthstone, and Heroes of the Storm are trademarks of Blizzard Entertainment, Inc. All other trademarks and trade names are property of their respective owners.

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Sony Consumer Products most successful franchises, Ghostbusters and Karate Kid have been generating winning licensing programs across the globe for more than 30 years. Both Ghostbusters and Karate Kid continue to evolve with film and television spin-offs. In 2024, both Ghostbusters and Karate Kid will be celebrating 40 years with blockbuster movies starting with Ghostbusters: Frozen Empire releasing in March and Karate Kid in December.

The Karate Kid movie in 1984 was a huge theatrical success for Sony Pictures and the TV series Cobra Kai has become one of the most popular streaming series . Daniel LaRusso returns to the big screen in an all new Karate Kid movie which is set to premiere exclusively in theatres on 13 December 2024. Merchantwise will be seeking new opportunities across a wide array of consumer products, including apparel, accessories, home, collectibles and gift and novelty.

A Global Phenomenon Ghostbusters continues to be a powerhouse intergenerational franchise that kids and families love. It is Sony Pictures’ most successful licensed brand franchise of all time. With over 150 partners globally, across a broad cross-category representation including toys & collectibles, interactive & food, publishing, apparel, home, seasonal and more, Ghostbusters is a very successful licensing program for nearly 40 years. The iconic multi-media franchise Ghostbusters approaches an incredibly exciting chapter, with an upcoming milestone 40-year anniversary in 2024. In 2021 smash-hit, Ghostbusters: Afterlife introduced an iconic property to an entirely new generation of fans. Now there is a strong slate of new content in development including the much- anticipated sequel titled Ghostbusters: Frozen Empire, which will premiere exclusively in theaters worldwide on 28 March 2024. In addition, two new offerings from Sony Pictures Animation – the first-ever Ghostbusters animated movie and a Ghostbusters animated series – are both currently in development.

In August 2023, Merchantwise paired up Cobra Kai with the Jitsy Club in Australia for an officially licensed range of martial arts gear. Designed to make martial arts practitioners look good on and off the mats, the branded range includes rash guards, training shorts and gis for adults and kids. We eagerly await the sixth season of the hit series Cobra Kai

A New Hit Series

On Friday October 13th of last year, the world anticipated the new TV series Goosebumps, which premiered on Disney+ and hulu. Merchantwise partnered with Culture Kings to launch a new streetwear collection that merges the haunting allure of

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TOTAL LICENSING AUSTRALIA the iconic Goosebumps series with streetwear. Relive your childhood terrors with Goosebumps’ signature designs with a Culture King twist. And Australia Post released a Goosebumps collectible stamp pack in October 2023.

Following in the wake of the Gen V finale in November 2023, Prime Video has released a firstlook teaser trailer and posters for the upcoming season of The Boys. The show’s highly anticipated fourth season is coming to Prime Video in 2024.

of “Godzilla vs. Kong” with an all-new adventure that pits the almighty Kong and the fearsome Godzilla against a colossal undiscovered threat hidden within our world, challenging their very existence—and our own. “Godzilla x Kong: The New Empire” delves further into the histories of these Titans and their origins, as well as the mysteries of Skull Island and beyond, while uncovering the mythic battle that helped forge these extraordinary beings and tied them to humankind forever.

An Astounding Spectacle

Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $19 billion worldwide at the box office. To learn more visit: www.legendary.com

The Monsterverse Expands Beyond individual monsters, Legendary’s Monsterverse forms an expansive story universe with multi-layered experiences. It centers around humanity’s struggle for survival in a world in which the monsters from our myths and legends are real. The franchise began with “Godzilla” (2014), followed by “Kong: Skull Island” (2017), “Godzilla: King of the Monsters” (2019), and the hit “Godzilla vs. Kong” (2021). The Monsterverse’s success at the box office, approaching two billion dollars globally, continues with the anticipated sequel “Godzilla x Kong: The New Empire” in theaters this Spring and the new TV series, “Monarch: Legacy of Monsters” currently streaming on Apple TV+. The epic battle continues! Legendary Pictures’ cinematic Monsterverse follows up the explosive showdown

The saga continues as award-winning filmmaker Denis Villeneuve embarks on “Dune: Part Two,” the next chapter of Frank Herbert’s celebrated novel Dune, with an expanded all-star international ensemble cast. The film, from Warner Bros. Pictures and Legendary Pictures, is the highly anticipated follow-up to 2021’s six-time Academy Award-winning “Dune.” The big-screen epic continues the adaptation of Frank Herbert’s acclaimed bestseller Dune with returning and new stars, including Oscar nominee Timothée Chalamet (“Wonka,” “Call Me by Your Name”), Zendaya (“Spider-Man: No Way Home,” “Malcolm & Marie,” “Euphoria”), Rebecca Ferguson (“Mission: Impossible – Dead Reckoning”), Oscar nominee Josh Brolin (“Avengers: End Game,” “Milk”), Oscar nominee Austin Butler (“Elvis,” “Once Upon A Time…In Hollywood”), Oscar nominee Florence Pugh (“Black Widow,” “Little Women”), Dave Bautista (the “Guardians of the Galaxy” films, “Thor: Love and Thunder”), Oscar winner Christopher Walken (“The Deer Hunter,” “Hairspray”), Léa Seydoux (the “James Bond” franchise and “Crimes of the Future”), Souheila Yacoub (“The Braves,” “Climax”), with Stellan Skarsgård (the “Mamma Mia!” films, “Avengers: Age of Ultron”), with Oscar nominee Charlotte Rampling (“45 Years,” “Assassin’s Creed”), and Oscar winner Javier Bardem (“No Country for Old Men,” “Being the Ricardos”).

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TOTAL LICENSING AUSTRALIA “Dune: Part Two” will explore the mythic journey of Paul Atreides as he unites with Chani and the Fremen while on a path of revenge against the conspirators who destroyed his family. Facing a choice between the love of his life and the fate of the known universe, he endeavors to prevent a terrible future only he can foresee. Villeneuve directed from a screenplay he and Jon Spaihts wrote based on Herbert’s novel. The film is produced by Mary Parent, Cale Boyter, Villeneuve, Tanya Lapointe and Patrick McCormick. The executive producers are Joshua Grode, Jon Spaihts, Thomas Tull, Herbert W. Gains, Brian Herbert, Byron Merritt, Kim Herbert, Richard P. Rubinstein and John Harrison, with Kevin J. Anderson serving as creative consultant. Villeneuve is again collaborating with his “Dune” creatives: Oscar-winning director of photography Greig Fraser; Oscar-winning production designer Patrice Vermette; Oscar-winning editor Joe Walker; Oscar-winning visual effects supervisor Paul Lambert; Oscar-nominated costume designer Jacqueline West. Oscar-winning composer Hans Zimmer is again on hand to create the score. Warner Bros. Pictures and Legendary Pictures Present A Legendary Pictures Production, A Film By Denis Villeneuve, “Dune: Part Two.” The film is slated for a March 1, 2024 release in theaters and IMAX nationwide and internationally beginning on 28 February 2024, distributed by Warner Bros. Pictures.

Celebrating the 70th anniversary of “Gojira” (1954), “Godzilla Minus One” is an engrossing and bracing triumph that really delivers what everybody wants by embracing the beloved traditional roots of classic cinema, while adding something new and fresh for the new generation. Godzilla, he is an omnipotent prehistoric leviathan of monstrous proportions that represents the wrath of nature, as well as the devastating consequences of nuclear war. Takashi Yamazaki (director/ writer) embraces these significant themes that made the 1954 original a timeless classic, while emphasizing the im-

portant value of courage and community in general, as well as unveiling awareness of how weapons were made and developed to bring peace to our country. These new themes are a major asset for this enthralling character-driven story. Takashi’s attention to detail is considerable via emotionally effective delivery; his direction is gripping in spades with great timing to provide taut execution, intense drama that feels lively, breathtaking awe, and eye-popping thrills alongside its jaw-dropping shock value. The film grossed $11 million at the US box office during opening weekend, making Godzilla Minus One the biggest North American opening for a foreign-language film in 2023. The film continues to dominate the box office. As of 10 January 2024, the global box office has achieved of US$90M. Godzilla Minus One debuted with an “A” CinemaScore rating, making it the best reception ever for a non-English Godzilla film and matching Godzilla vs. Kong. The film has a 97% positive critic rating (75 reviews) and 98% positive audience sore (1k+ verified ratings) on Rotten Tomatoes.

Australiana – A Blossoming Trend in Licensed Consumer Products In recent years, Australiana-inspired fashion has experienced a notable surge in popularity, with many fashion trends now embracing Aussie’s rich cultural and natural heritage in their product design philosophy. These iconic elements have found its way to Australian retail and consumer products, establishing a notable presence nationwide.

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TOTAL LICENSING AUSTRALIA Emerging as a dominant trend, Australiana has provided a platform for many licensed properties to flourish in Australian retail. Among these, May Gibbs stands out as a cultural icon in Australian storytelling and heritage, her stories and characters are a staple in many Aussie households. Her bush fantasy world has captured the imaginations of Australians for over a century. Evoking a sense of nostalgia and cultural pride, May Gibbs’ artworks are a natural fit to seamlessly translate to a diverse array of consumer products, offering Australians an opportunity to pass on their special connection to their own children and establishing a new generation of fans. In 2023, Merchantwise has been strategically steering the beloved May Gibbs brand into exciting new territories through a series of innovative brand collaborations and partnerships.

baby clothing. Renowned for its allure in elevated living, the collection not only embodies the whimsical charm of the Gumnut Babies, but the idea of keeping them as cherished heirlooms, much like the shared stories passed down to our children.

May Gibbs continues to be a strong property in BIG W, launching an all-new range of May Gibbs-inspired babywear, kidswear, and womenswear. The timeless appeal of the Gumnut Babies extends into seasonal celebrations including Easter and Christmas, with a strong range of homewares and seasonal décor to complement the extensive product range.

In a strategic convergence of Aussie storytelling and modern tech, Casetify has launched a new range of May Gibbs phone cases and tech accessories. Featuring beloved May Gibbs characters and iconic designs, this strategic partnership aims to introduce May Gibbs to a younger demographic, fostering a deeper appreciation for May’s work among diverse age groups.

In a delightful fusion of creativity and sweetness, May Gibbs collaborated with Ministry of Chocolate to launch a new range just in time for Christmas. Indulging in a whimsical world of chocolatey goodness, featuring iconic May Gibbs artwork and a new range of Australiana inspired flavours, perfect for gifting and festive indulgence. Partnering with Erstwilder, May Gibbs brings Aussies an allnew range of limited-edition collection of wearable accessories. Launched in November, this collection of brooches, earrings, necklaces, pins and hair accessories draws inspirations from iconic characters in May Gibbs’ collection of stories. The highly anticipated collection saw nearly half its items flying off shelves within 4 hours of the launch.

Walnut Melbourne, taking a refreshing new direction in kidswear, embodies the playful, fun and stylish spirit of May Gibbs without compromising on style. Launched in September, Walnut introduced a new summer May Gibbs range, featuring wearable and comfy summer styles for kids adorned with iconic May Gibbs characters and prints.

Extending the May Gibbs magic to baby care, the May Gibbs x Bondi Wash range of natural baby care products is perfect

Celebrating 7 years in partnership with May Gibbs, Kip&Co has launched a new range of bedding, kidswear and

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TOTAL LICENSING AUSTRALIA Bear Hunt will be celebrating its 35th anniversary, making it the perfect time to launch a licensing program. The licensing program for Bear Hunt has been exceptionally popular in the UK, and in 2023, Merchantwise launched a range of toddler and babywear exclusively in Big W during Baby Week in August. The consumer products program will extend into other categories in Australia and New Zealand in 2024. for all gumnut babies. Introducing a line of naturally formulated baby products including a gentle Baby Wash to clean and heal, and a soothing Baby Balm to protect the skin, the range also includes a copy of May Gibbs ‘Goodnight Gumnuts’ book to help ease little ones into slumber. In conclusion, the surge in Australiana-inspired fashion and trends attests to an enduring movement of celebrating Australia’s unique flora and fauna and connection to the local culture. It’s not just about what looks good; it’s about wearing a piece of one’s own history and identity.As the Australiana trend continues to grow, Merchantwise is excited about the brand’s trajectory in 2024 and beyond, and are proud to be part of the magic that has made the May Gibbs brand an integral part of Australia’s cultural heritage. Originally released in 1989, We’re Going on a Bear Hunt is the beloved storybook of a family traipsing through the stunning English countryside to find a bear. The brand is now available for licensing in the Australia and New Zealand territory for the first time! With rhythmical story-telling by Michael Rosen, and timeless watercolour illustrations by Helen Oxenbury, We’re Going on a Bear Hunt has enchanted children and parents alike with its story of perseverance, optimism and a love of nature. Since it’s 1989 release, We’re Going on a Bear Hunt has sold over 14 million books worldwide, with 1.4 million of those copies have been sold in Australia alone. For over 34 years, readers young and old have been s w i s hy - s w a s h i n g and splash-sploshing through the award-winning and much-beloved picture book. In 2024,

Magicus Mixus! Moose Toys continues to deliver the magic with the Magic Mixies franchise. In 2024, Moose Toys will be revealing their new franchise branding Magicus Mixus by Magic Mixies. The toy line continues to be a huge success with the original Magic Cauldron continuing to be a top seller around the world and the third series of the Mixlings collectibles, Crystal Woods achieving global sales success this season. In July, the world of Mixia evolved to become bigger and better than ever with the introduction of Pixlings dolls. With a brand-new potion, you can create Marena, the mermaid Pixling, Unia, the unicorn Pixling and Faye, the fairy Pixling. Fans have embraced these cute little dolls, around the globe and will be excited when the licensed merchandise will be available from July 2024. But that’s not all, there are more Mixlings to love in 2024, with the introduction of the Mixies Minis! We know that collectible fans love to collect, display, and play with their collectible toys, whether they are bought frequently as a treat or in bulk, consumers will love to try to complete their collection. Along with some of the hero characters like Dawne and Parlo, there are more Mixie Mini’s to love with over 90+ figures to collect & all new magical reveals. Moose has continued with their extensive franchise strategy for the brand, which encompasses a true “Magic” play

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experience with toys, creating rich worlds and characters with animated content in the Magic Mixies TV series, now featuring over 4 seasons and 26 episodes, available to watch on Netflix,YouTube and Channel 9’s digital channel, Go., and digital gaming with 2 new integrated experiences on Roblox. The first publishing titles featuring a wide array of colour and activity formats from Scholastic and Hinkler, hit the shelves in July 2023, and continually sell out, with new formats in development and will be launching from Q1 2024. Apparel, accessories, footwear and bags will continue to find placement at mass retail, and new categories will be available throughout 2024.

Far off at the end of the rainbow lies a magical land where all the colors in the universe were born. Armed with a magical color belt and a host of delightful friends — including the Sprites and her faithful horse Starlite —Rainbow Brite leads the charge, battling the forces of gloom and bringing color to those who need it throughout the universe.

prominent U.S. brand that produces high-quality collectibles and toys, has developed an exciting new classic Rainbow Brite product line that will be enjoyed by fans of all ages---including today’s kids. This collection is being distributed in Australia by Ikon Collectables in 2024. Every world needs a hero … and in Rainbowland that hero is Rainbow Brite. To celebrate the 40th anniversary of Rainbow Brite, there will be additional halo collaborations and product launches throughout the year. For further information or licensing opportunities, please contact Merchantwise. The Elf on the Shelf has been available / supported by Australian retailers for over +10 years now and has consistently experienced significant YOY growth carving out a robust and clear position as an iconic, ‘must have’ evergreen Christmas brand. Every Christmas season, The Elf on the Shelf® continues to be extremely popular with families. The core range of products, including the Elf On The Shelf book was again available at Myer Giftorium, Kmart and a range of independents. Merchantwise partnered with Vicinity Centres with Elf On The Shelf activations for a second year running, with Chadstone featuring a “Find The Elf” every day at Chadstone

Rainbow Brite, one of the most beloved cartoons from the 1980s, appeared in a 13-episode TV series, in addition to a feature film. Rainbow Brite’s original licensing program was extremely successful, and she has been an iconic character for decades. At a time when demand for nostalgic properties is growing, Rainbow Brite is back in 2024 celebrating 40 years of all that sparkles. For the 40th anniversary, The Loyal Subjects (TLS Toy), a

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TOTAL LICENSING AUSTRALIA Shopping Centres to be in the running to win a Luxury Escape Family Holiday to Bali. The Australian licensing program managed by Merchantwise features an array of products at retail which includes outerwear and sleepwear, publishing, confectionery, Christmas décor, drinkware and dinnerware, and puzzles and games.

& Sheep A.R. Trail & App, developed by Aardman, launched at Paradise Country on the Gold Coast, Rippon Lea Estate in Melbourne and at the Agrodome NZ in 2023. The challenge is simple - explore the site; whether it’s a forest, a shopping centre or a museum, and look out for the Shaun the Sheep markers where Shaun will be hiding. Other locations around Australia will be launching Shaun The Sheep Hide & Sheep A.R. Trail & App in 2024.

Christmas PJs are very popular at this time of year, where families can all dress up to open their presents on Christmas morning.

In December 2023, Aardman and Astrea announced that Wallace & Gromit in The Grand Getaway launched for the Meta Quest platform, including the hilariously fun Mixed Reality experience Jamtastic! The Grand Getaway is Wallace & Gromit’s first foray into virtual reality, and this new adventure also includes their first venture to the realm of mixed reality with Jamtastic! A chaotic shooting gallery style game that will be included with the purchase of The Grand Getaway VR adventure, on the Meta Quest store. The eagerly anticipated sequel to the highest-grossing stop-motion animated film of all time, launched exclusively on Netflix in December 2023. Like it’s predecessor, Chicken Run: Dawn of the Nugget is a comedy action-adventure and has had an extensive PR and marketing campaign for the launch. The movie also made it into Netflix’s Top 10 movies in Australia! Shaun the Sheep absolutely loves to play games - and ‘hide and seek’ is a firm favourite! The new Shaun The Sheep Hide

Merchantwise, positioned at the forefront of nostalgia-driven properties, boasts a portfolio featuring beloved icons from the past. The team has been actively pursuing strategic partnerships and collaborations with iconic properties such as Strawberry Shortcake, Teletubbies and Inspector Gadget Strawberry Shortcake, an popular symbol of childhood innocence for those who grew up in the ‘80s, is making a triumphant return, leading the charge, and setting the gold standard in nostalgic licensing for what it means for treasured characters to be reimagined for every generation.

The World of Strawberry Shortcake She’s an attitude, an outlook, an original …. In 2024, Strawberry Shortcake celebrates 45 years of berry-sweetness. The darling of deliciousness is defined by her sweet style and kindness. 2023 saw several successful halo collaborations and collections across the globe celebrating Strawberry Shortcake’s fandom, including The Loyal Subjects, Hunnideux, Dolls Kill, PSD, Dumb Good, Hot Topic, Loungefly and Goose Creek. The consumer products program features products across softlines and hardlines in mass, mid-tier and specialty retailers, including Walmart, Target, Hot Topic, PACSUN, Urban Outfitters, Forever 21 in the US, and in Australia, Jay Jays and Cotton On. In January 2023, Peter Alexander launched a sleepwear col-

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TOTAL LICENSING AUSTRALIA lection for baby girls, girls and women’s pyjamas. Further collections in Q4 2023, included collaborations with Rock Your Baby (Australia’s leading retailer for chic and stylish Kidswear), who have launched a brand-new Strawberry Shortcake collection, blending timeless charm and contemporary style.

The collection is all about living and bringing the sweet life to your little one’s wardrobe, one strawberry-inspired piece at a time.

and being yourself with a sleepwear collaboration to celebrate Pride month in March 2023. December saw the first Teletubbies plush toys launch in Toy World and David Jones in January 2024.

Go Go Gadget! The world’s most absent-minded detective with an impressive array of gadgets and gizmos has gained a loyal fan base across the ages by defeating villains around the world with the help of his fearless niece Penny.

Inspector Gadget celebrated 40 years in 2023 and the first collectible product to hit the shelves was the Inspector Gadget Collectible Stamp Pack

Celebrating Iconic Moments 2023 has seen a celebration of multiple music icons achieving music history, reaching milestones that only a few successful music bands and artists can achieve.

Celebrating Diversity & Being Yourself The Teletubbies foster the imagination of audiences young and young-at-heart in a wonder-fuelled world with joyful exploration, visual anticipation, and silly surprises while embracing their own offbeat quirkiness and diversity. In 2023, Merchantwise partnered with Peter Alexander to celebrate diversity

This past year, we have been celebrating the 50th Anniversary of the release of Pink Floyd’s Dark Side Of The Moon. The Dark Side Of The Moon album was partly developed in 1972 during live performances, and the band premiered an early version of the suite at London’s Rainbow Theatre

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TOTAL LICENSING AUSTRALIA several months before recording began. It is the eighth studio album by Pink Floyd, originally released in the US on 1 March and then in the UK on 16th March 1973. ‘The Dark Side Of The Moon’ has sold over 50 million copies worldwide.

Now and Then – The Last Beatles Song Together and apart, The Beatles have always had a talent for the unexpected. And now, 2023 brought one of the most anticipated releases of their long and endlessly eventful history. “Now And Then” is the last Beatles song – written and sung by John Lennon, developed and worked on by Paul McCartney, George Harrison and Ringo Starr, and now finally finished by Paul and Ringo over four decades later. “Now And Then” released worldwide on Thursday, November 2 by Apple Corps Ltd./Capitol/UMe. The double A-side single pairs the last Beatles song with the first: the band’s 1962 debut UK single, “Love Me Do,” a truly fitting full-circle counterpart to “Now And Then.” Both songs are mixed in stereo and Dolby Atmos®, and the release features original cover art by renowned artist Ed Ruscha. The new music video for “Now And Then” also debuted on Friday, November 3. In addition, a 12-minute “Now And Then – The Last Beatles Song” documentary film, written and directed by Oliver Murray, also debuted on November 1. The film’s global online premiere was hosted on The Beatles’ YouTube channel. This poignant short film tells the story behind the last Beatles song, with exclusive footage and commentary from Paul, Ringo, George, Sean Ono Lennon and Peter Jackson.

American rock band KISS is one of the most influential and best-selling bands of all time, amassing more than 100 mil-

lion record sales worldwide, from more than 40 albums. The band has been a force to be reckoned with since its creation in 1973, by Paul Stanley (vocals, rhythm guitar), Gene Simmons (vocals, bass), Ace Frehley (lead guitar, vocals) and Peter Criss (drums, vocals). These original four members were inducted into the American Rock and Roll Hall of Fame in 2014.The current line-up comprises Stanley, Simmons, guitarist Tommy Thayer and drummer Eric Singer.

Known for the distinctive stage make-up, personas and costumes of its band members, KISS has delivered electrifying performances to legions of fans across the world, including in Australia. On-stage antics, such as fire-breathing, levitating drum kits, smoking guitars and pyrotechnics, are synonymous with the band’s shock-rock style. KISS has been touring the globe for their final tour dates and even came back one final time to Australia, to play at the AFL Grand Final. Australia Post launched a commemorative stamp pack in honour of KISS’s 50th anniversary, selling out within the first three weeks of the sales date. Blondie, is an American rock group known for incorporating varied influences, including avant-garde, reggae, and hip-hop, into the new wave sound of the 1970s and ’80s. Blondie was formed in 1974 by vocalist Debbie Harry and guitarist Chris Stein. The band played New York punk clubs such as CBGB alongside, contemporaries such as Talking Heads, Television, and Patti Smith, and released its self-titled debut album on Private Stock Records in 1976. Major label Chrysalis Records released Plastic Letters the following year, earning the group a fol-

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TOTAL LICENSING AUSTRALIA lowing in the United Kingdom. Parallel Lines (1978) broke the band into the rock mainstream thanks to hits such as “Picture This,” “One Way or Another,” and the disco-influenced “Heart of Glass.” Eat to the Beat (1979) was similarly successful. The group’s image was always defined by bleach blonde Harry’s sly streetwise vocal delivery and sexually charged public persona. A collaboration with Europop producer Giorgio Moroder led to the single “Call Me,” which topped the charts in 1980 and served as the theme for the film American Gigolo.

#AllezAUS

Australians love their sport and there is no bigger sporting event than the Olympic Games. In April 2024, Blondie will be touring Australia as part of Pandemonium Rock, other artists in the lineup include Deep Purple, Placebo, the Dead Kennedy’s and Alice Cooper! In 2024, we celebrate the 50th anniversary of Blondie and will be launching a range of merchandise to commemorate the occasion. Merchantwise represents a wide array of music artists and bands for merchandise licensing, including The Beatles, AC/ DC, KISS, Blondie, Ed Sheeran, Grateful Dead and many

Australians have watched more than 4.6 billion minutes of Olympics coverage on 7plus, making it the biggest digital event in Australian TV history. Ahead of the Paris Olympics in 2024, The AOC licensing program will see a wide-ranging and recognisable asset base become available for license, including official Olympic logos as well as the iconic Team mascot, the Boxing Kangaroo. The program will also incorporate specially created assets of Indigenous art commissioned for the Australian Olympic Team.

more. In the last month of 2023, we saw a lot of bands tour in Australia, including Weezer, DEVO, Kraftwerk, and Fall Out Boy. In 2024, there are several iconic music artists touring including Iron Maiden for The Future Past Tour which begins on 1st September 2024 in Perth.

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TOTAL LICENSING AUSTRALIA For more than 30-years The Wiggles have educated and entertained children around the world, establishing themselves as one of the most respected and beloved brands in the edutainment space. The brand has continually grown and evolved through the years to remain fresh and culturally relevant.

The Wiggles Appoint Haven Global to Manage Licensing for Consumer Products To assist in maintaining the visibility a brand of this stature requires, The Wiggles have brought on Haven Global, a multi-award winning Australian-based licensing agency, as their global licensing agent to further expand their presence in the global consumer products market. Haven will provide strategic brand direction, explore relevant and new brand opportunities, spearhead negotiations for new licensing and promotional partnerships, all while identifying and mining new categories of brand opportunity. “We are thrilled to have the honor to look at The Wiggles with a fresh set of eyes and expand this legacy brand through new avenues for preschoolers all over the world,” said Tom Punch, Managing Director, Haven Global. “In essence they are a child’s first rock band, and we will reignite this passion through fabulous creative and marketing endeavours.” One of the biggest priorities for Haven is further enhancing The Wiggles brand presence in North America. As their dedicated licensing partner for consumer products, Haven Global will work closely with The Wiggles to develop and manage a wide range of consumer products ranging from toys and apparel to FMCG products and other licensing opportunities as the partnership aims to create magical moments for children while extending The Wiggles’ brand reach into new and exciting areas. Known and beloved by children and families worldwide for their infectious music and captivating live shows steeped in early-childhood training, The Wiggles have been entertaining young audiences for over three decades. Their appointment of Haven Global marks a significant step in their journey to bring their beloved skivvy wearing performers and music to even more children and families around the world.

“As The Wiggles continue to evolve and enter new markets, we’re excited to partner with Haven Global to bring a fresh perspective to consumer products and licensing opportunities worldwide, said Luke O’Neill, CEO of The Wiggles. “The Wiggles remain one of the most trusted brands for children, and continue to go from strength to strength, entertaining families around the world.” The Wiggles expanded their lineup in 2021 to be gender balanced and to better reflect today’s multicultural society. With “double The Wiggles, double the fun,” the cast each bring new talents and skills to the group that children love. Joining Anthony, Simon and Lachy and their combined earlychildhood and musical expertise are Tsehay, a world champion Salsa dancer;

Strong John, a fitness enthusiast who can backflip on demand; Evie, an exceptional ballet dancer; Caterina, the band’s long-time choreographer who also loves to ride her scooter; and Lucia who enjoys dancing, painting and playing the drums. These skills and the group’s broadened appeal provide even more opportunities for brands seeking to align with the children’s supergroup. For three decades, The Wiggles, the world’s most popular children’s entertainment group, have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching The Wiggles are sharing their love of them with their own children. Widely regarded as the hardest working band in the business, The Wiggles have sold over 30 million albums and DVDs, 8 million books globally, and over two billion music streams and three billion views on YouTube, The Wiggles continue to dominate the preschool entertainment scene. Their live shows annually sell out to audiences on three continents, and their videos are seen in over 190 countries worldwide. Most recently, The Wiggles’ captivating story was brought to life from its early beginnings to their current diversified lineup in the widely watched documentary Hot Potato: The Story of The Wiggles, which premiered on Amazon Prime in October.

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Moose Toys’ Phenomenal Success in the Licensing Industry:

Bluey and Beyond Moose Toys continues to solidify its position as a global leader in innovation and licensing deals. The Australian-based company has been making waves by securing partnerships with some of the world’s most exciting properties, including Trolls, Minions, and the beloved Bluey. One standout success for Moose Toys has been its collaboration with BBC Studios and bringing everyone’s favourite Blue Heeler, Bluey, to life via an extensive array of products. These quality toys help bring the much-loved characters from the show into the households of enthusiastic viewers. “Bluey continues to be a runaway hit around the globe and we are so proud as fellow Aussies, that we remain in a unique position to bring the magic of the show directly to fans,” said Ben Sage, General Manager of Australia at Moose Toys. “Through the ever-engaging television series and this new release of Bluey toys we are so excited to continue to help kids bring Bluey’s adventures into their own homes.” In 2024, the upcoming additions to the Bluey toy range include fun and imaginative playsets that allow kids to recreate memorable moments from the show or embark on new adventures.

One standout addition is the Bluey’s Tradie Ute, featuring Bluey and Sparky on an adventure to get some work done. The set includes the exclusive vehicle and figures, encouraging imaginative play as kids customise the Ute with the included sticker sheet. Another hot addition is Bluey’s Firetruck, a must-have for young fans. The firetruck comes with Bluey, Bingo, and Bob Bilby figures, equipped to battle any blaze with its built-in extension ladder and retractable fire hose.The themed sticker sheet allows kids to personalise the firetruck for a unique play experience.

For those who enjoy role-playing shopping adventures, the Farmers Market Mini Playset and Ice Cream Shop Mini Playset offer delightful experiences inspired by popular Bluey episodes. The Mini Heeler Home provides a move-in-ready playset, allowing kids to tap into their inner interior designer and redecorate Bluey’s living space. Looking beyond Bluey, Moose Toys has set its sights on a groundbreaking partnership with Universal Products & Experiences. The company has secured the master toy license for Illumination’s Despicable Me and Minions franchise, the most successful animated franchise of all time.

Moose Toys’ extensive line of products, including action figures, playsets, roleplay, and collectibles, is set to hit shelves in late Spring 2024, aligning with the theatrical release of Despicable Me 4 on June 20, 2024. Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys, expressed excitement about the collaboration. “This global partnership represents both a major expansion of Moose Toys’ licensed portfolio and an extension of our relationship with Universal Products & Experiences.” The partnership with Illumination’s beloved franchise perfectly aligns with Moose Toys’ brand and personality, promising to infuse the beloved Minions universe with Moose Toys innovation. Moose Toys’ success in the licensing industry, particularly with Bluey and the upcoming Despicable Me and Minions collaboration, showcases its’ commitment to delivering innovative and engaging products that capture the hearts and imaginations of children worldwide. As Moose continues to evolve and expand its licensed portfolio, it remains a frontrunner in bringing beloved characters and stories to life.

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Toy Trends 2024:

Kidults, Nostalgia, and Tween Power As we step into 2024, the toy industry is being driven by three key trends that promise to redefine playtime. Firstly, the surge of adult toy consumers, affectionately known as “Kidults,” is ushering in a remarkable boom. This phenomenon isn’t just captivating adults but is also inspiring play among teens and tweens. From captivating collectibles and engaging games to the soothing allure of fidget toys, the market is witnessing a delightful fusion that knows no age boundaries. In a recent study by the US Toy Association, a staggering 89% of parents indicated they intended to buy toys for themselves. Bottom right: Coca-Cola X Bear Brick Bottom left: Chupa Chups X Snackles Right: Chupa Chups X Allkinds

Our capabilities extend across strategy, brand management, retail engagement, product development, creative, contract administration, marketing, and digital media Asembl delivers a truly holistic end-to-end approach grounded in trusted relationships with brand owners, retailers and manufacturers. Clients includes Coca-Cola, Diageo, Perfetti Van Melle, and Unilever. Asembl is a part of the Merchantwise Group, an integrated group of brand management, digital media & marketing businesses. We combine brand licensing, creative marketing and digital media to build and extend great brands.

Secondly, Pop Culture takes centre stage, with a particular spotlight on Nostalgic brands from the 90’s and Y2K era. Asembl has observed the power of nostalgia in food categories, where consumers connect with brands through flavour. Now it’s time to extend that sentiment into the realm of play, toys, arts and craft using design, scent and fragrance. Iconic brands such as Streets Ice Cream, Aeroplane Jelly, Violet Crumble, Chupa Chups, Mentos, Rainbow Brite & Strawberry Shortcake are perfect brands to tap into this trend. Thirdly, a tween takeover is in full swing, fuelled by the influence of social

Asembl is Asia Pacific’s premier design, lifestyle & FMCG brand extension agency. Headquartered in Melbourne, Australia and led by Co-Founder and Managing Director, Justin Watson

media. Platforms like Instagram and TikTok are shaping perceptions, infusing a cool factor into collecting, customizing, and proudly displaying toys. Responding swiftly to this cultural shift, the toy industry is boosting production to cater specifically to the dynamic and tech-savvy tween demographic. As 2024 unfolds, the world of toys is not just evolving; it’s becoming a playground where Kidults and Tweens coexist, and nostalgia meets the vibrant future of play. If you would like to collaborate with best-in-class global brands, please get in touch: justin@asembl-brands.com www.asembl-brands.com

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TOTAL LICENSING AUSTRALIA Cheeky Little Media marked a momentous milestone in July 2023 as it celebrated its 10th birthday. The company was founded in 2013 by David Webster and Patrick Egerton to create and produce hit animated content for kids and family audiences worldwide. However production in itself has never been the end game for a company recently voted into the top ten producers globally, by industry peers in the Kidscreen Hot 50. The content is obviously the key, but the core objective remains simple - to create evergreen kids’ brands for long term commercialisation.

For information contact David Taylor Cheeky Little Commercial david.taylor @cheekylittle.com.au +61 414 648 444

A CHEEKY LITTLE SUCCESS STORY! A decade in Australian animation years is about five shows, which Cheeky Little has successfully produced for leading networks such as CBBC, ABC Kids, and Netflix worldwide. After early successes with shows like Bottersnikes & Gumbles, Kazoops, and Spongo Fuzz & Jalapena, Cheeky Little found its first

major hit with Kangaroo Beach. The first season of Kangaroo Beach made such a splash on the ABC in 2020 that the public broadcaster requested a second season only weeks into its initial run. Fast forward to 2023 and Kangaroo Beach is now in production of its third season and is returning stellar audience figures with a growing fan base in the UK, Canada, Europe, China and LATAM. Cheeky Little’s latest preschool offering, Vegesaurs, has had an even swifter success story. A top performer on the ABC, the series quickly became a runaway hit on the BBC, jointly holding the position of most popular show alongside Bluey. Vegesaurs’ triumph also extends to France TV, various European territories, as well as on TVO and Knowledge

in Canada. The series, which is being distributed internationally by Studio 100, is a prime example of Cheeky Little’s commitment to strategically commercialise its brands. In 2020, Cheeky Little Commercial was set up to drive the development, launch, and ongoing management of the company’s flagship brands worldwide. This initiative aims to secure the best licensing and merchandising opportunities for shows across all categories, enhance audience engagement and sales, drive demand to finance subsequent series, and yield net revenue for Cheeky Little’s investors. Innovative launch strategies and carefully-managed relationships with licensing partners form the strategy. The proven success stories on Kangaroo Beach and Vegesaurs highlight the commercial division’s prowess in securing substantial rights deals in key categories such as toys, books, and apparel; creating sev-

eral consumer touchpoints that form lasting relationships with the kids and family fanbase. The next logical step in nurturing these brand-customer relationships was the launch of the Cheeky Little Shop in November 2023. The online store offers exclusive Kangaroo Beach and Vegesaurs merchandise, and subscribers receive a monthly newsletter brimming with special offers, downloadable activities, and exciting updates about customers’ favourite shows. The company’s latest brand in development is Defence Kidz, a series targeted at children from defence fami-

lies. Beyond being an animated series, Defence Kidz aspires to become a self-funded resource; with potential extensions into toys, merchandise and live appearances that will inspire the audience and foster a sense of community and shared experience. Looking ahead, the next five years promises to be an exciting growth phase for Cheeky Little. With a strong lineup of preschool properties in the pipeline and two kids’ family features in advanced development, the company is poised for further expansion. All these endeavors align with Cheeky Little Media’s overarching mission to build series into enduring brands that consistently deliver entertaining and franchisable content for global consumers. CHEEKY LITTLE MEDIA: THE FACTS -

Cheeky Little Media celebrated its 10th birthday in July 2023.

3rd seasons of Kangaroo Beach & Vegesaurs - evidence as a company in creating enduring brands.

Cheeky Little Commercial expanding their reach.

Cheeky Little Shop in their evolution as an IP creation and management company. Logical next step to connect directly with consumers.

Defence Kidz new brand.

Preschool properties in the pipeline for green light and two kids and family features in advanced development.

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Top Trends Expected to Fuel Toy Sales in 2024 Earlier this month, the U.S. Toy Association’s trends team unveiled the top 2024 trends in toys, play, and youth entertainment, delving into details on how cultural trends, global events, and an increased focus on diversification will impact the toy aisles throughout the year. “This year, toy companies are leaning into different categories and seizing new and emerging areas of opportunity to not only make play more inclusive but also help hedge against market fluctuations that make their businesses, and the overall play industry, even more resilient,” said Adrienne Appell, EVP of marketing communications at The Toy Association. Among the key trends The Toy Association has been tracking is how, with the increasing availability of content across streaming services like Crunchyroll, Netflix, and YouTube, the once niche market of animé is predicted to grow to $48.3 million by 2030 and have an unprecedented impact on the toy space in 2024. Animé Mania Animé Mania is creating a cultural ripple effect that extends beyond entertainment and kidult audiences into various consumer product categories, including children’s toys. Long-time partners to these properties like Bandai saw YoY sales of its smaller gashapon

collectibles, which are geared toward more casual consumers, increase 600 percent in 2023. Toymakers, such as Jazwares through its new strategic partnership with Crunchyroll, will offer animé-inspired toys and games for the first time. These toys and games tap into some of the top performing animé properties of all time, including Naruto, which will celebrate its 25th anniversary this year, and One Piece, which Netflix adapted into a live action series that debuted in fall 2023. Newer series like Spy x Family are also gaining in popularity. Last year, KESS launched Spy x Family: Mission for Peanuts, a quick strategy game based on the animé and manga series, which sold out within just two hours at major U.S. game conventions like GenCon and Pax West 2023. Additionally, the game’s online debut marked the highest performance among KESS items by volume across various retailers. Eerie Enchantment Escapism is one of the factors that has led to the growing appeal of animé, and it’s also a factor leading to a resurgent cultural interest in spooky, mystery, and horror genres across movies, TV, gaming, and literature as well. This Eerie Enchantment trend taps into consumers’ natural curiosity and desire to explore the unknown. Expect to see an array of new playsets that merge magical and mystical storylines with new technologies in ways that enhance play experiences for all ages, more action figures based on characters from horror properties, crime podcast- and murder mystery-inspired games, and more toys that blur the lines between fantasy and reality. One example of a property expected to propel this trend further in 2024 is Wednesday, the English-language Netflix series based off the classic Addams Family franchise. At 341 million hours watched in its first week, the program surpassed Stranger Things’ previous record and was among the mostwatched programs on Netflix in 2023.

These types of small screen properties will also be focused on more in 2024, indicative of both how and where kids and adults are consuming most of their content.

By Jennifer Lynch The US Toy Association jlynch@toyassociation.org

Entertainment Update Coming on the heels of a blockbuster year for toyetic movies like Barbie:The Movie, Teenage Mutant Ninja Turtles: Mutant Mayhem, and Transformers: Rise of the Beast, 2024 is expected to be a somewhat quieter year on the big

screen but one that still highlights the staying power of nostalgic brands and classic characters. Godzilla x Kong will help kick off the 40th anniversary celebration of Godzilla, while the live-action adaptation of Lilo & Stitch will debut on Disney+ later this year. Both films have key toy licenses across categories on tap for their premieres. Toymakers will also lean on gaming properties as a growing area of opportunity. Emphasizing this growth, Roblox has become a key channel for toymakers for both their promotional efforts as well as a source for new licensed characters to translate into toys. Basic Fun! used the platform to aid in the relaunch of the Littlest Pet Shop brand at the start of this year, and notable properties like Adopt Me, Blox Fruit, and Pet Simulator X are all making their way into the toy space. “In the ever-evolving world of toys, keep an eye on how these spaces, from entertainment to social media to gaming continue to serve as architects shaping the future of play,” said Appell.

The Toy Association’s full trends report is now available at toyassociation.org/trends.

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INSPIRING IMAGINATION AND ENCHANTING PLAYTIME Yipose Trading Company (Australian owned) has established (1987) itself as a prominent player in the children’s marketplace, offering a wide range of products under their brand Pink Poppy, as well as through their licensing partnerships with renowned brands such as Disney Frozen, Disney Princess, Disney The Little Mermaid, Claris the Chicest Mouse in Paris, & the upcoming license, Emma Memma. Each licensed brand & collection tells a unique story, capturing the hearts of young ones with its delightful collections, with a focus on creativity, quality and enchantment, that spark imagination and bring joy to children worldwide. Let us delve into the magical world of Pink Poppy & explore its enduring appeal. Pink Poppy Collection Pink Poppy, the flagship brand, offers a delightful range of products for children. Known for its charming designs and

attention to detail, Pink Poppy captures the imagination of young ones and brings joy to their playtime. The brand’s product line includes a wide variety of accessories, dress-up items, gifts & toys that cater to different themes and interests. Whether it’s a pretty pink tiara, a magical wand, a rainbow-coloured handbag, a whimsical costume, a musical jewellery box or a tea set, Pink Poppy’s products bring a touch of wonder and excitement to children’s lives.

other standout feature of Pink Poppy’s designs. Delicate florals, whimsical butterflies, rainbow unicorns with shimmery mermaids are just a few examples of the delightful patterns that adorn their products. These limited-edition prints add a touch of whimsy and charm, making each item truly special and unique. Their attention to detail and commitment to quality ensure that each product is not only visually appealing but also durable & safe for children to enjoy.

One of the standout features of Pink Poppy is its diverse range of themes. From fairytales princesses, mermaids and unicorns, Pink Poppy offers a world of enchantment and fantasy for children to explore. Whether it’s a tea party with fairies or a journey through a mystical garden. Each theme is thoughtfully designed with colourful and eye-catching details, allowing children to immerse themselves in imaginative play. Embracing vibrant and playful colour palettes of pinks, purples, blues, and pastel hues dominate the brand’s colour schemes, creating a visually appealing and cheerful aesthetic. These colours not only add a sense of fun and liveliness to the products but also resonate with children’s love for vibrant and eye-catching hues.

With Pink Poppy, children can express their individuality and embrace their imagination through a world of colourful and enchanting products.

Exclusive artworks and prints are an-

Disney Frozen Collection: The Disney Frozen collection is a magical tribute to the beloved animated film. Inspired by the enchanting world of Elsa, Anna, & Olaf, featuring an array of accessories and dress-up items that allow children to immerse themselves in the wintry wonderland of Arendelle. From sparkling tiaras and snowflake-themed jewellery to shimmering bags & hair accessories, this collection brings the magic of the film to life. Disney Princess Collection: Every child dreams of being a princess, and this collection helps turn those dreams into reality. With a wide range

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TOTAL LICENSING AUSTRALIA of accessories and dress-up items inspired by iconic Disney princesses like Cinderella, Belle, Aurora and Jasmine, this collection allows children to step into the shoes of their favourite characters. From sparkly tiaras & jewellery with pendants to enchanting handbags and sequin tutus along with tea sets and home décor items, all encourages imaginative play and empowers children to embrace their inner royalty.

and jewellery accessories, handbags, dresses all adorned with embellished motifs, along with collectable toys and gifts all capturing the essence of Parisian fashion and elegance through its whimsical designs, soft colourways, luxurious fabrications. Pink Poppy’s Claris collection allows young fashionistas to embrace their inner style icon and add a touch of Parisian flair to their outfits.

Disney The Little Mermaid Collection: Under the sea adventures come to life with Disney’s The Little Mermaid collection. Inspired by the beloved tale of Ariel & friends, with colours of the ocean›s hues, shades of aqua, coral and pearl this collection features a delightful range of accessories and dress-up items that transport children to an underwater world of magic and friendship. From mermaid-themed tutu to shimmering bags, Iridescent jewellery and toys, this exclusive collection allows children to dive into their own imaginative oceanic adventures.

Emma Memma The upcoming Emma Memma Collection embraces the new children’s entertainment and education brand.

Claris the Chicest Mouse in Paris Collection: Inspired by the popular children’s book series written by Megan Hess, the collection revolves around Claris, a fashionable mouse who embarks on stylish adventures in the city of lights. Showcasing a range of fashionable hair

Emma Memma focuses on a new generation of communication. Sing. Dance. Sign. Where Emma and her friends embark on navigating challenges and musical adventures. The capsule will feature a range of accessories including hair, jewellery, handbags, along with toys & gifts with Emma Memma brands stand out colorways and unique artwork. What sets Pink Poppy apart is its unwavering commitment to quality & attention to detail. Each product is meticulously designed in Australia with care, ensuring durability and safety for children. Pink Poppy understands the importance of imaginative play in a child’s development and strives to provide products that inspire creativity and storytelling. The brand’s dedi-

cation to creating products that spark joy and inspire creativity has earned it a loyal following worldwide. Whether it’s a tiara fit for a princess, or a bag adorned with magical characters, Pink Poppy’s collections encourage children to dream, create, and explore their own unique worlds. Yipose Trading Company along with its brands has established itself as a leading brand in the realm of children’s accessories toys & gifts. With collections inspired by beloved franchises like Disney Frozen, Disney Princess, Disney The Little Mermaid, Claris the Chicest Mouse in Paris, Emma Memma, & Pink Poppy that all bring joy, enchantment, & imaginative play to children worldwide. Through their commitment to quality, creativity, & attention to detail, Pink Poppy continues to inspire young minds, allowing them to embrace their imagination and embark on countless magical adventures. Yipose Trading Company & its Collections will offer a wide range of options to choose from. there will be something for every little fashionista or aspiring prince or princess!

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YOUR OPPORTUNITY TO WORK WITH ABC LICENSING IN 2024 Representing some of Australia’s most iconic brands and TV programs, ABC Licensing is looking to build on the success of 2023 and explore opportunities with new partners this year.

ABC KIDS: NEW PARTNERSHIP WITH SCHOLASTIC PLUS DREAMWORLD UPGRADE ABC Licensing is excited to announce the appointment of Scholastic Australia as novelty publishing partner for Australia’s #1 channel for pre-school children, ABC Kids.

‘Scholastic Australia is thrilled to be partnering with the ABC for a new novelty publishing program,’ said Michelle Lee, Scholastic Australia. ‘ABC Kids is one of the most trusted and loved children’s channels in Australia and is synonymous with learning through play and entertainment. We can’t wait to bring these values and iconic characters to life in an exciting range of activity books.’ A long-standing partnership between ABC Licensing and Queensland theme park Dreamworld saw a new $15 million kids area open just in time for the summer holidays. “ABC Kids’ partnership with Dreamworld has given families the chance to create long-lasting memories with their favourite ABC Kids brands,” said Jessica Ellis, Head ABC Commercial. “The recent opening of Kenny and Belinda’s Dreamland, complete with Bananas in Pyjamas Carousel and Fun Maze plus the Play School HumptyGo-Round ride and themed Wheel, now provides even more fun and excitement.” BANANAS IN PYJAMAS: THE LOVE CONTINUES

The Bananas in Pyjamas brand continues to delight young and old audiences alike. ABC Licensing partnered with Peter Alexander again in 2023 to create a gorgeous range of pyjamas for the whole family, which was a huge hit with customers. In 2024, stylish children’s clothing brand Goldie+Ace is coming on board to create something magical and unapologetically vintage that taps into the nostalgic value of the brand. The international success of Bananas in Pyjamas also continues, with Small Planet releasing an apparel and giftware range in Japan, Sleepy Sloth producing apparel and sleepwear for the US and Canadian markets, and Smiffy’s continuing their success with dressups for the UK, EMEA and Australia. NEW SERIES ALERT: GARDENING AUSTRALIA JUNIOR With the ABC’s iconic Gardening Australia entering its 35th season, audiences were excited to see its youthful offshoot, Gardening Australia Junior, premiere on ABC Kids. Hosted by beloved gardening guru Costa Georgiadis, the series guides kids and their families through the

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wondrous world of gardening. Making it as relatable as possible, Gardening Australia Junior covers all manner of gardens, from the luxurious open country to the smallest balcony gardens – wherever something grows – and is packed with gardening tips, tricks and activities that all kids will dig. There are huge opportunities to bring this show to life in product form, and ABC Licensing is continuing discussions with interested licensees. Please reach out if you haven’t already! MUSTER DOGS: SMASH HIT SERIES IS BACK The highly-anticipated second season of Muster Dogs launched on the ABC in mid-January, as five adorable Australian Border Collie puppies met their new owners and began a year-long competition to be crowned top dog. The first season of the program,

deemed ‘a pick-me-up show’ by The New York Times, was a ratings juggernaut for the ABC and reached a series average of more than 2 million. It’s currently available on Netflix in multiple English-speaking territories, and continues to capture the hearts of audiences around the world. Warm, relatable, sometimes funny and often moving, it is the perfect family brand. The series has already spawned two bestselling books and a muchloved 2024 wall calendar. We have more fantastic content in the pipeline for Muster Dogs and would love to discuss licensing opportunities.

music, games and good times led by Myf Warhurst, Adam Hills and Alan Brough. Following a successful partnership with U Games Australia that has seen the release of two Hard Quiz games, ABC Licensing is pleased to announce U Games as the new board game licensee for Spicks & Specks. For licensing enquiries please contact: dethame.wendy@abc.net.au

GET IN THE GAME WITH HARD QUIZ AND SPICKS & SPECKS Game shows are much-loved at the ABC and two of the best are back again in 2024. Tom Gleeson, host of the top rating Hard Quiz, returns for a 9th season as he sets out to find Australia’s hardest quiz champion, pitting four contestants against each other in a battle of attrition. Popular music quiz show Spicks & Specks is also back this year, with

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MIFFY LICENSING PROGRAM CONTINUES TO BUILD IN AUSTRALIA Beloved children’s character Miffy will be heading in store this Easter with a whole range of apparel, accessories and plush in Target and Cotton On stores.

For licensing enquiries, please contact: Vincent.Jones@centaip.com

women’s and girls outerwear, underwear, socks, pyjamas and accessories in on-trend neons, as well as quilt covers and a Miffy shaped pillow. Miffy’s annual collaboration from Cotton On Kids, who love the sweet, simplistic Miffy design, will feature a selection of products covering baby and girls’ sleepwear plus clothing, bedding, homewares and stationery. The product range will evoke a sense of nostalgia in parents whilst being cool for kids.

toni, including a talking plush and sensorial mat. “Miffy has been identified by a number of Australia’s best retailers as a beautiful, timeless property. This year various products will launch targeting all age groups extending the wide appeal the brand already has in our market. We are looking forward to seeing a brand new range of products available through department, specialty and independent stores” said Gail Mitchell, Centa IP CEO.

A new range of plush items from Jasnor and Rhino Rhino will also be rolled out at Target, Big W, Baby Bunting and independents. Keeping the brand true to its origins, beautiful books are also available through independents and book stores. With five titles to collect, the Miffy picture books from Hardie Grant are an essential for all nursery bookshelves and will create lasting memories for all children. Hardie Grant will also soon be launching a range of colouring and activity books. A new licensing partner, Aesthetik Kids, will be bringing a range of highend Miffy beds and children’s furniture in 2024. They’re designed to make kids excited to sleep in their own beds (not yours!). Also new to market in 2024 will be a range of toys from Clemen-

About Dick Bruna and Miffy Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. 63 years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is available across five continents and highly integrated business units in the fields of publishing, media and licensing support Miffy’s global explorations.

Adored by children around the world for more nearly 70 years, the little white bunny was first created in 1955 by Dutch artist Dick Bruna. His classic picture books depicted Miffy and her friends enjoying innocent, gentle childhood experiences which charmed both kids and parents. A range of Miffy apparel and accessories will be in a new collection in Target for Easter 2024 from licensee Mitch Dowd. The range will include

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What’s up on kids’ TV down under... There is one standout success in Australian kids’ TV over the last few years, but what is the state of the rest of the genre? How are viewing habits changing, and what has Government legislation and funding done to Aussie kids’ viewing options? Matt French takes a look at the state of Aussie kids’ TV and what this means for licensing opportunities.

Matt French

Bluey viewing You can’t talk about Australian kids’ TV without acknowledging the cultural phenomenon that is Bluey. The ABC animated series about a loveable family of dogs is not only Australia’s most beloved TV show, it is now broadcast in more than 60 countries. Bluey and her family, the Heelers, are watched by a total average audience of 11 million in Australia. It also became the most watched show in the US with 3.8 billion viewing minutes across November 2023. You only have to watch one of the endearing episodes of Bluey to see why the bright animations and cute characters like Bluey and her sister Bingo attract young audiences across the world. However, Bluey’s charm isn’t just felt by kids, and the programme’s wild success is as much to do with its ability to appeal to

parents and grown-up audiences. Some of the show’s sub-plots play out above the heads of younger audience members, touching as they do on topics like mortality and the circle of life (try watching heart-wrenching episode Flat Pack!). And I know some people who count cartoon dog dad Bandit as their parenting idol. The broad appeal of Bluey means that licensing opportunities are strong too. Currently there are over 50 retailers of Bluey products listed on the

“YouTube took the top spot from Netflix as the most popular platform for watching online content in 2023.”

Bluey.tv website in Australia alone. There are plenty of popular products aimed at youngsters, ranging from toys to clothing and night lights to video games. And Bluey’s enduring appeal means there are also opportunities to market to adults, with popular family planners and a range of books including The Big Blue Guy’s Book of Dad Goals being perfect presents for the discerning older Bluey enthusiast. How Aussies viewing habits are changing In 2023, Australians continued an ongoing trend towards watching their favoured TV shows online, with fewer watching terrestrial broadcast free-toair (FTA) television. An Australian Communications and Media Authority (ACMA) report in December 2023 found the market for online subscription services in Australia, which includes platforms such as Netflix, Stan and Binge, is growing. Two in every three adults (66%) watched paid subscription streaming services, which was up from 59% in 2022.This trend may have been helped by providers offering new plans with lower cost options. Viewing figures for Australia’s traditional broadcast TV channels, including ABC, 7 and 9, fell in 2023, with 52% of adults tuning in versus

TOTAL LICENSING Australian Children’s Television Foundation, pointed out several of the top twenty Australian shows were kids shows: “When these shows are given a chance on commercial platforms audiences choose to watch them. It also shows that children are a core audience of the streaming platforms and should not be ignored.” Kids programmes that are popular on the other streaming channels include Work it out Wombats! on Amazon Prime and Peppa Pig on Australia’s own streaming service Stan, while over on Binge Ben10 continues to attract young audiences.

56% the previous year. However, the channels’ free catch-up streaming services – ABC iview, 7plus and 9Now – compensated for fewer people following the channel’s schedule. Though the ACMA report focused on adults’ viewing habits, it stands to reason that children follow similar viewing trends as their parents – after all, whoever pays the bills controls the TV remote (don’t they?). With Aussie kids having easier than ever access to screen entertainment through smartphones, tablets, laptops and smart TVs, it’s unsurprising they are increasingly streaming their favourite shows rather than turning on terrestrial TV. Streaming hot YouTube took top spot from Netflix as the most popular platform for

online content in 2023. However, Netflix remained the most popular of the subscription streaming services down under. Just under half (45%) watched Netflix, while smaller platforms also made inroads in 2023, with Amazon Prime Video increasing viewer share from 21% to 25%, and Paramount+ rising from 7% to 12%. In December, Netflix released What We Watched: A Netflix Engagement Report, covering more than 18,000 titles over the six-month period from January to June 2023. The report showed there were many Aussie-made shows favoured by younger viewers, including The InBESTigators (series 1) with over 120 million viewing hours and The Bureau of Magical Things (series 2), with 29.5 million viewing hours. Jenny Buckland, CEO of the

“...children are a core audience of the streaming platforms and should not be ignored.”

Call for more relatable content Other than the huge success of Brisbane-based Bluey and a handful of other local success stories, the majority of shows Aussie kids watch are produced overseas. This was exacerbated in August last year when Network 10 moved pay TV children’s channel Nickelodeon from cable to free-to-air. This move gifted international shows like PAW Patrol, SpongeBob SquarePants and Blaze and the Monster Machines to all of Australia. A bigger problem is that Aussie kids’ TV shows just aren’t being made any more. Production decreaed by more than 84% between 2019 and 2022, according to ACMA. The reason for the drop off? In 2020 the government dropped a quota for children’s FTA TV. A 2023 report from Swinburne University of Technology suggests there has been a backlash to this trend, with 83% of parents calling for more relatable kids TV shows. As well as relatability, parents said positive messages and humour were the key characteritics that make “good” Aussie children’s TV. One Queensland dad explained shows should instil: “Australian values like fair play and helping your mate as opposed to the US-style ‘look out for number one’.” The current Aussie Government pledged to address the reduction in local kids shows, but we’ll see if Australia ever produces another classic like Round the Twist or if kids down are left watching what the rest of the world can offer.

TOTAL LICENSING AUSTRALIA

DOWN UNDER DELIGHTS! The Australia’s vibrant Licensing market is a booming landscape of diversity and opportunity, no matter what! The Aussies aren’t just enjoying the sunshine; they’re basking in some of the highest living standards globally. Australia’s got the golden ticket with one of the highest GDPs per capita, and it’s rocking the charts in most quality-of-life metrics.

If you would like more information about this topic, please contact Philippe Guinaudeau - BrandTrends at philippe.guinaudeau@ brandtrends.ai.

And guess what? It’s not just the locals soaking up the good vibes. Australia’s irresistible charm makes it a hot spot for migrants worldwide. BrandTrends Group has released its latest extensive global research, spanning 40 countries, and shares valuable insights into the performance of entertainment brands. This exhaustive study explores consumer preferences and trends, offering a nuanced understanding of the dynamic landscape, with a particular focus on Australia. Australia, the sixth-biggest country on the map, is known for its vast stunning landscapes and unique wildlife. Despite having just around 27 million people, it’s like having a giant backyard to yourself – making it one of the most spread-out places around.

The Australian advantage: A unique Licensing environment All of this has fostered a unique environment for the licensing market, where the fusion of homegrown – such as worldwide success Bluey - and international intellectual properties (IPs) creates a dynamic, exciting and growing marketplace. With an estimated 27 million inhabitants, the Australian population is characterized by a significant proportion of children aged 0-14 years, constituting approximately 19% of the total population.

The highly fragmented and gender-divided market dynamics The Australian licensing market is marked by its high fragmentation, with a myriad of brands catering to diverse consumer preferences. In general, Aussies know about 256 different Entertainment brands in average, a slight increase of 14 brands vs. a year ago. This fragmentation is amplified by a clear gender divide in the types of entertainment brands preferred by different demographics, especially the younger (46% of the brands infants are exposed to are reported by both boys & girls... OK, reported by their parents!). Brands that resonate with boys often differ significantly from those favored by girls, creating a nuanced landscape for licensing opportunities. The graph clearly depicts this fragmentation and gender-divided market.

Australia Most Favorite Brands Autumn 2023

Girls

Boys

Teenagers up to 14 years old

Infants

Source: BrandTrends Entertainment, Autumn 2023, N=2,640

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Children 0 - 14 years old % individuals

Australian Population, including children % individuals

Bluey

13.5%

Marvel

14.5%

Spider-Man

10.6%

Harry Potter

7.6%

Marvel

9.6%

Star Wars

7.4%

Barbie

8.2%

DC Comics

6.2%

Fortnite

5.6%

The Simpsons

5.9%

Minecraft

5.5%

Pokemon

5.7%

Peppa Pig

4.9%

Barbie

5.3%

Cocomelon

4.6%

Game/Thrones

4.7%

Paw Patrol

4.5%

Spider-Man

4.3%

The Wiggles

4.4%

Bluey

4.1%

Shift towards digital content: A window of opportunity Examining the top 10 favorite entertainment brands across different age groups highlights the nuanced landscape, ranging from animated characters like Australian Bluey and Paw Patrol for children to iconic franchises like Marvel and Star Wars for the broader population. The table illustrates the popularity of these brands among children aged 0-14 and the entire Australian population. However, the numbers from the latest set of reports from BrandTrends Group also indicate a stronger shift towards digital content, with a decline in traditional mediums like comics and cartoons. And the surge in popularity of TV series, video games, and films, fueled by key releases in 2023 such as the blockbuster Barbie movie, creates lucrative opportunities for licensing partnerships in these growing sectors. Impressive gains in favoritism among children are led by Bluey (+4.8 percentage points in a year), Barbie (+3.8 points), as well as Spider-Man, Minecraft, and One Piece (each experiencing around a 3-point increase). Barbie secures an impressive 4th place among the preferences of children, showcasing its widespread appeal in younger demographics. Among adults aged 26 and above, Barbie holds the 11th spot,

try out new moves. And for licensors, create a stage that’s ready for any dance style the market throws at you. • Team up through collaborations and partnerships: Forge partnerships with popular entertainment brands. Share the spotlight and tap into their fan base and leverage their established fan bases to enhance your products’ appeal. It’s like a dynamic duo, making your offerings even more irresistible. In short, it’s not just about playing the game – it’s about creating a symphony of success in the ever-evolving world of licensing. Cheers to the land Down Under!

narrowly trailing the beloved TV series Friends and preceding the iconic video game Mario Bros. Conversely, superhero icons like Batman, Superman, Iron Man, along with the venerable Mickey Mouse and star brand Peppa Pig, face the largest declines in the top 100 most favorite entertainment brands for kids. Lastly, the growing interest in books and corporate brands further diversifies the market, opening new avenues for innovation.

ABOUT THE REPORT The current report provides a detailed analysis of brand awareness, popularity, and purchase intent of the most important Entertainment brands within a country. The most crucial aspect is that it predicts product category purchasing intentions. The service reports on 11,500+ different entertainment, fashion, or sports brands four times a year, and interviews 200,000+ people ranging in age from infants to seniors in 42 countries.

Navigating the complexities of the Licensing market Before you head out, here are a few friendly tips to help players thrive in this market: • Segment your Licensing strategies: Just like a custom-fit outfit, tailor your licensing strategy to specific demographics. Consider the unique preferences of both the littlest fans and the grown-ups. • Embrace the digital vibe: Embrace the digital landscape by exploring licensing opportunities in TV series, video games, and streaming sources. It’s like giving your brand a tech-savvy twist. • Adaptability is key: For licensees, it’s like choosing a dance partner. Go for a brand that can adapt to the changing beats of the market and loves to

ABOUT BRANDTRENDS GROUP The BrandTrends Group is a unique goto, multi-country source for cutting-edge marketing research. Specializing in brand, lifestyle, and consumer trends, with a focus on children and families. Their proprietary analytics, such as the Brand Popularity Index and Consumer Demand Gap, coupled with high-quality and accurate data and their ability to look at facts from a different perspective enable clients to identify the best opportunities in retail activation, competitive environments, and brand line equity and design. As a respected and trusted leader in their field, they work with renowned global companies across a variety of industries, including consumer package goods corporations, Entertainment studios, retailers, and industry bodies. To learn more, visit www.brandtrends.com.

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What’s in Store for Australia in 2024? By: Paul Cannon, CEO, Caprice Australia Board Member, Licensing International Despite a changing retail landscape and an anticipated decline in consumer spending, there are significant opportunities for licensing in Australia as we look ahead to 2024. Global retail sales totaled $27.4 trillion in 2023, according to Statista. This marked a 6% increase compared to 2022 and Statista estimates worldwide retail sales will reach $29 trillion in 2024. Despite this anticipated growth, brand owners, manufacturers, and retailers across Australia are bracing for a potentially challenging year. Like many markets, the region is forecasting a decline in discretionary spending due to the ongoing inflationary pressures consumers are facing. However, recent data from the global trade association, Licensing International, shows that brands are a difference-maker for consumers. Global sales of licensed products and services reached $340 billion in 2022, an 8% increase over 2021 and an outperformance of the growth rate of the overall retail market. Moving forward, consumers who are unable or unwilling to purchase expensive items will turn to beloved brands to lend everyday purchases a sense of value or even luxury. This is especially true in Australia. The South Asia/PAC region saw sales of licensed products and services increase 3.7% in 2022, according to Licensing International, driven in part by strong growth in Australia. Australia’s retail licensing revenue grew 12.3% to $4.5 billion in 2022, with consumer spending in the mar-

ket increasing 7.8% during the same period. Key categories that are expected to show strength this year include apparel, homewares, and toys. Additionally, entertainment, corporate, and sports brands are expected to be areas of focus in 2024. And while evergreen properties from the likes of Disney, Warner Bros., Mattel, and Nickelodeon will contribute to significant sales in the coming months, local favorites like Bluey continue to expand their share of consumers’ attention and spending. A number of brands are also expected to be major players this year thanks to milestone anniversaries. For example, Hello Kitty is turning 50 while Adidas is celebrating its 75th anniversary. Retailers are leaning into these activations, partnering with brand owners and licensees to launch products that will appeal not only to consumers who grew up with these classic properties, but also to entirely new demographics. Finding these hooks will be key to securing shelf space in 2024, as most retailers are being cautious around range architecture. Customers are looking for newness as well as value and the retailers that can provide this are performing well, which means they are buying down in certain areas. Other complicating factors at retail are shipping delays caused by ongoing

industrial disputes at various ports as well as delays as a result of products being re-routed due to political unrest, and inflationary pressures creating a cost-of-living challenge for many consumers, impacting discretionary spend. Additionally, consolidation in Australia’s retail landscape—retail conglomerate Wesfarmers is merging the business units of budget department store Kmart and discount retailer Target in the region—will likely result in further contraction within the local supply chain, which means we could see fewer options for consumers. Consumers will also, however, likely benefit from improved cost efficiencies as a result of the merger. These challenges will require brand owners, manufacturers, and retailers to collaborate more closely and develop new, more creative strategies in order to adjust. But the past several years have taught us that, in times of change or conflict, brands become even more important because of the emotional connection they create with consumers. I look forward to seeing the ways in which the licensing industry—in Australia, especially—engages with properties and the people who love them in the coming months.

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Winter 2020

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Global magazines for a global industry

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CENTA IP SIGNS SANTORO’S GORJUSS FOR ANZ, USA AND THE UK For further information on licensing opportunities, please contact Gail Mitchell gail.mitchell@centaip.com

Centa IP is delighted to announce that they have signed SANTORO’s Gorjuss™ for Australia, New Zealand. This exciting development will see Centa IP develop the Gorjuss brand across these emerging territories, as well as seeking fresh opportunities within the existing UK market and the USA. The Gorjuss collection is a premium portfolio of fine artwork detailing the adventures of stripey-socked girls through dreamy environments, surrounded by animal companions and comforting childhood toys. With its classic style and subtle, nostalgic qualities, Gorjuss is truly timeless - creating today, the heirlooms of tomorrow. An evergreen brand licensed for 14yrs with a brand value at retail of over USD$239 million, Gorjuss has had suc-

cess in both premium and mass channels. Appealing to girls and women, products are available in over 90 countries with 60+ licensees and 60+ key distributors. Gail Mitchell, CEO of Centa IP says, “We’re thrilled to be working on this truly unique brand in our markets and building on the retail success of the brand. The wealth of artwork available to licensees is just magnificent.We’re a passionate and highly respected team with proven results and we very much look forward to working with Santoro

on this evergreen brand.” Unique compared with other character brands, Gorjuss is the embodiment of true feeling, its wide range of over 400 mesmerising artworks instilling heart-warming contemplations in their viewer. The Gorjuss girls are found in an abundance of scenes and themes, shrouded in layers of detail and embellishment that encourage you to look closer… fostering that unmistakably compelling Gorjuss quality. It is this soft sentimentality that has made the brand a roaring success across Europe, its relatable imagery capturing the imaginations of children and adults alike, and Santoro look forward to Centa IP recreating this success across the Pacific in ANZ. Jo Campbell, General Manager of Santoro London says “It is a pleasure to be working with Gail and her formidable team on this new venture. Gail’s invaluable expertise and leadership are sure to nurture and develop the Gorjuss brand in these emerging markets and we’re eager explore their untapped potential under Centa IP’s guidance.” Centa IP will represent Gorjuss across all consumer product categories and have hit the ground running. Santoro are delighted with this new partnership and look forward to seeing what new heights Gorjuss will reach in ANZ, the USA and UK.

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IMG EXPANDS IN ANZ With more than 25 offices worldwide, IMG is a global licensing powerhouse representing some of the world’s best-known brands, media franchises, events, trademarks and talent. The Endeavor-owned agency has a strong presence in the Australian licensing market, owing to its in-depth local expertise combined with an unparalleled international network. Over the last year, IMG continued to expand the licensing programmes for several clients in the region, including UFC, Laura Ashley, Smiley and Professional Bull Riders. 2024 is shaping up to be another promising year for IMG’s licensing business in Australia, centred around the highly anticipated return of WWE. UFC’s popularity continues to rise in the land Down Under as the country continues to produce exceptional talent like Alexander Volkanowski and Robert Whittaker. In 2023, UFC returned to Australia for the first time since 2019 with two major pay-per-view events (UFC 284 in Perth and UFC 293 in Sydney). Australian streetwear brand Culture Kings collaborated with Goat Crew to launch a range of co-branded products to mark the sport’s return. Available across the country in Culture Kings-owned stores and select retail channels, the

range features UFC fighters and iconography on apparel and accessories that reflect the distinctive Goat Crew streetwear style. Meanwhile, New Zealand Mint released limited-edition UFC 2-dollar silver coins to celebrate UFC’s 30th anniversary. As the sport continues to grow around the world, IMG and UFC aim to further build the sport’s licensing programme in the region and create new touchpoints for fans. Home and lifestyle brand Laura Ashley also made its comeback in Australia with a range of collaborations including a partnership with the country’s leading vintage-inspired fashion brand The Review. Featuring blouses, vintage prom dresses, midi dresses, and a suit, the collection combined iconic house prints from the Laura Ashley archives

with new and classic Review silhouettes to create pieces that felt unique, and yet at home in a modern woman’s wardrobe. The British heritage brand also collaborated with homeware company Basford Brands to launch a soft furnishings range in Australia and New Zealand, including Manchester, Cushions,Throws, Curtains, and Madeto-Measure fabric designs. Meanwhile, Smiley collaborated with the Australian Open to launch a colourful collection of apparel, accessories, headwear, drinkware, and cushions to infuse an element of fun and positivity into fans’ courtside experience. The co-branded collection is available online and at the retail stores at the Australian Open. In December,

Smiley also collaborated with Hippo Blue to launch a playful school collection range featuring unisex customizable children’s products including backpacks, lunchware, hydration, and headwear. Looking ahead to the rest of 2024, the highly-anticipated return of WWE will be a tentpole moment for Australia’s sports licensing industry. Scheduled to take place at the Optus Stadium on February 24, Elimination Chamber: Perth will feature a star-studded line-up that currently includes CM Punk, Rhea Ripley, Logan Paul, Grayson Waller, LA Knight, Seth “Freakin” Rollins, and Bianca Belair. Professional Bull Riders (PBR), the world’s top bull-riding league is also eyeing a successful 2024 after a record-breaking 2023 that saw a total prize pool of over $240K and more than 20 events in the country. 2024 will see another action-packed year, with the 14-stop tour kicking off in South Australia in February. As WWE and PBR’s global licensing agency, IMG will aim to capitalize on their rapidly rising popularity and facilitate innovative collaborations that bring fans closer to the action in new and engaging ways.

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Licensors • Licensees • Service Companies We are pleased to announce that Total Licensing are launching a new licensing directory later this year called the Total Licensing Directory. As part of our launch, we are re-building our database of licensors, licensees and service companiesfrom scratch. We are keen to see fresh and relevant entries in the directory to provide the most up to date contact details for those involved in licensing. This directory will be the essential tool for connecting the industry and an integral part of Total Licensing’s media offering. . Your listing, which of course is important, is only the first step – the new directory will also act as a connecting force across the global industry. This is a completely FREE listing for your company and will enable the right people to search for your business and contacts.

To Register a free listing in the Total Licensing Directory,simply click below:

https://directory.totallicensing.com/

TOTAL LICENSING AUSTRALIA

BLUE CHIP BRANDS SCORES BOTH HOME AND AWAY WITH NEW BUSINESS 2024 is set to be another strong year for Melbourne based brand licensing agency – Blue Chip Brands. Product launches for existing clients both locally and internationally set the tone, along with fresh opportunities with new brands that have joined the client roster. The consumer products program for Australian illustrator Steven Rhodes continues to expand internationally. New licensing partners launching products throughout UK and Europe in 2024 include Danilo and Heroes Inc as well as licensees developing product categories including confectionery and candles. This builds on the existing program which has been a major success for key retailers including Urban Outfitters as well as pop culture market leader HMV which will run an innovative consumer promotion based around Steven Rhodes designs in the early part of 2024. New licensing partners for N. America and Japan will also introduce categories including greeting cards, stationery, jigsaw puzzles, bags, homewares and apparel. Betty Boop continues to enjoy a major resurgence in Australasia. Youth fashion retailer – Factorie launched a world-first Betty Boop x NFL brand collaboration in stores and online in the final quarter of 2023. The apparel collection included oversized t-shirts, slim fit cropped t-shirts and crew sweatshirts featuring Betty Boop decked out in various NFL Team colours including the Green Bay Packers, Las Vegas Raiders, Miami Dolphins, Chicago Bears and the New England Patriots. Factorie will be launching new ranges of Betty Boop apparel and accessories in 2024 and Cotton On will be releasing its own range of Betty Boop

women’s apparel. Key licensing partner – Bravado also continues to grow the Betty Boop program with ongoing retail placement in Jay Jays as well as programs launching with trend led fashion retail group – Universal Store and Kmart. One of the brands that has recently joined the Blue Chip portfolio is the University of Cambridge and it appears set for an exciting year on dual fronts. The collegiate fashion trend has really established itself worldwide and there is no more iconic institution than the University of Cambridge which dates back to 1209. Caprice Australia will launch a range of older girls fashion apparel focusing on the heritage and sporting lifestyle associated with the university. The University of Cambridge Museums and Botanic Garden represent the UK’s highest concentration of internationally-important collections outside London and includes artworks by French Impressionists, Monet, Renoir, Degas and Cezanne as well as renowned Japanese artists – Hokusai, Hiroshige and Yoshitoshi. Fashion apparel programs featuring iconic artworks have proven to be a huge hit internationally and newly appointed licensee – Empire Apparel will be curating designs to launch in Australia in the coming months. Automotive performance brand Shelby will have new products launching globally during the year through deals brokered by Blue Chip Brands. Australian based licensee, Fan Emblems will release a range of decals and badges whilst Shelby fans will be

fast on their feet with a range of socks through Portuguese based licensee Heel Tread. The most recent brand to join the Blue Chip Brands client roster is Penthouse. For more than five decades, Penthouse has remained a relevant and influential resource for consumers who crave a luxuriously bold lifestyle defined by

their own terms. Blue Chip Brands is now representing Penthouse consumer products for Australia. The creative assets boast a library of over 200 magazine covers spanning the 1970s to present day in addition to a full suite of design graphics, patterns, logos and icons. Licensing partners are sought across categories including apparel, accessories, personal care, luxury gifting and more.

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The Australian Toy, Hobby & Licensing Fair 2024 With a list of exhibitors approaching the 200 mark, the Australian Toy, Hobby & Licensing Fair is set to open its doors on 11th February and expects to welcome more than 4,000 attendees to the event held at the Melbourne Convention and Exhibition Centre. The three and a half day show caters to a wide range of interests with, of course, a large number of licensed products on show. Categories include games, outdoor activities, educational products, construction sets, ride-ons, outdoor and pool related products, electronics, action figures, plush toys and puppets. In addition, the hobbies section includes model cars, railways, collectibles, modelling materials and remote control products. As always, the event will host the ATA’s Night of Nights Gala Dinner. This will be held at the Crown Palladium on Sunday 11th celebrating products, people and licenses that mold the industry in Australia. The Awards program, as always, includes four specific awards including Overall License of the Year, Best Promotional Campaign of the Year, Pre-School License of the Year and Boutique License of the Year – Entertainment and Character. Last year’s worth winners include Mattel for Overall License, Harry Potter and Coles Magical Builders for Best

Promotional Campaign, Bluey for Pre-School License of the Year and Miffy for Boutique License. 2023 also saw the unveiling of the new Environmental and Sustainability Award, showing the ATA’s commitment in working with members on sustainable solutions for toys. The winner of the first award was Plan Toys for their Wonky Fruit and Vegetables.

SHOW OPENING HOURS Sunday 11 Feb................. 9am - 5pm Monday 12 Feb ............... 9am - 6pm Tuesday 13 Feb .............. 9am - 6pm Wed 14 Feb ...................... 9am - 1pm

Exhibitors A & O Distribution ............................................................. G16 A.J. Leeman Hobbies Pty Ltd .............................................. F16 Acma Handicrafts Industries ............................................. D34 Active Wheels Australia ....................................................... F18 Acton Sales Australia ........................................................... E36 Aetherworks ........................................................................... I18 All Brands Toys Pty Ltd.........................................................B27 All Interactive.........................................................................M22 Artico........................................................................................B03 Artiwood Australia............................................................... H05 Australian Toy Distributors................................................. H40 Avantco [Aus] P/L................................................................. D21 Baby Brands.............................................................................. J18 Banter Toys & Collectibles................................................... L05 Bellbird Kid-Z Educational Resources.............................. C37 Belta Brands............................................................................ E37 Bensons Trading Company Pty Ltd................................... A22 Berg Australia......................................................................... D15 Big Wheel Toys....................................................................... H42 BMS Brands.............................................................................K36 Bobangles................................................................................ G02 Bonza Puzzles......................................................................MA03 Boox2U................................................................................... D22 BPM........................................................................................... E23 Bugg Media Lounge...............................................................N03

Bright Wonders....................................................................... I01 Cape Byron Sports................................................................ E07 Caterpillar Diecast Replicas............................................... G17 Centy Toys............................................................................... F28 Clementoni............................................................................... J40 Clifton Umbrellas...............................................................MA12 Clover Street - Learning Resources................................... I09 Confetti Blue............................................................................ J15 CONNETIX........................................................................... H21 Cooee Classics Pty Ltd........................................................ G18 Cosmo X Toys....................................................................... H27 Cotton Candy Imports.......................................................... J05 Crazy Skates | Crazy Socks................................................ H04 Crunchyroll............................................................................. C18 Diecast Distributors Australia Pty Ltd..............................B04 Divisible By Zero P/L........................................................... H02 Drake Collectibles................................................................ G28 Edu Fun Australia................................................................... F31 EducationAll Australia............................................................ I05 Eleganter Australia Pty Ltd.................................................. G06 Elldesigns - Iron Me Beads................................................... E18 EUREKA CONCEPTS.......................................................... E25 Even Toys & Games............................................................... H28 Continued after floor plan

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TOTAL LICENSING AUSTRALIA Formula Sports & Games/Cooee Toys & Games............. I03 Fujifilm Australia..................................................................... F12 Funrise Australia Pty Ltd.....................................................M01 Games Wholesale................................................................. D23 Games Workshop................................................................. H36 Geek X Distribution............................................................ C28 Go Easy Australia.................................................................. G36 Goki Australia........................................................................ G15 Great Games.......................................................................... D26 Hape..........................................................................................K02 Hasbro.....................................................................................M06 Headstart International....................................................... A01 Heebie Jeebies....................................................................... C22 Helper Fairies And Friends................................................. D11 HeyDoodle............................................................................. D05 Hobbyco Import Pty Ltd....................................................... I06 Ideal Sources Pty Ltd............................................................ A03 Ikon Collectables Pty Ltd..................................................... L37 IMC Toys Australia.................................................................B01 Impact Merch........................................................................... E04 Innovation First.......................................................................B22 Jasnor (Australia) Pty Ltd.....................................................B40 Jazwares...................................................................................N17 Jedko Games.......................................................................... H24 Jellystone Designs Pty Ltd................................................... H11 Jenjo Games Pty Ltd..............................................................B18 Johnco Toys............................................................................... J17 Kaiko Fidgets.......................................................................... C21 Kaleidoscope Australasia Pty Ltd........................................ I22 Kawada Australia Pty Ltd..................................................... C17 Keldan International............................................................. D02 Kenisy Toys............................................................................... E14 Kiddies Food Kutter & Safety Food Kutter..................... D33 Knox and Floyd..................................................................... H01 La Belle Toys............................................................................ F06 Lake Press................................................................................ E06 Laser Corporation Holdings Pty Ltd................................. E27 Learn And Grow Toys Pty Ltd............................................. E24 LEGO Australia......................................................................N05 Leisure Learning Pty Ltd........................................................ I29 Let’s Play Games Distribution.............................................. J21 Lifespan Kids........................................................................... F07 LilBigWorld Books.............................................................MA10 Loumet.....................................................................................K12 Luckids Toys Pty Ltd............................................................... J12 M.B.M.I Pty Ltd...................................................................... H22 MADMIA.................................................................................. E22 Magblox.................................................................................... E02 Maison Battat Inc./Branford Ltd........................................... I13 Mattel....................................................................................... C06 Meeple....................................................................................... J02 Micador................................................................................... D17 Mishmashed.............................................................................. J16 Mizzie The Kangaroo............................................................ G33 MJM Australia......................................................................... A06 Modern Brands Pty Ltd....................................................... A40 Montessori Mates..............................................................MA09 Moose Toys............................................................................. A23 My Creative Box Pty Ltd..................................................... H13

Nationary.............................................................................MA08 Nourish By Nature................................................................ E11 Nüdel Kart............................................................................. C33 Oh Flossy Pty Ltd.................................................................... I12 OzAnimart.............................................................................. D18 Pageley Pty Ltd....................................................................... E10 Petite Maisom Play.............................................................MA11 Pink Poppy.............................................................................. H18 Plasticant Mobilo.................................................................... E30 Product Management Group................................................ I34 Puzzles and Games Specialists............................................ E17 Radical Paint........................................................................MA01 Rainbow Pacific (Australasia)............................................. H12 Regent Sporting Goods (Aust.)......................................... D35 Rhino Rhino............................................................................. F29 Salesone....................................................................................K08 Science & Nature Pty Ltd.................................................... G10 Selfie Nails...........................................................................MA07 Shamrock................................................................................ H29 Shen Zhen PMP Manufacturing Co Ltd............................ G11 six cubed..............................................................................MA02 SMD Technologies Australia Pty Ltd................................. H25 Southern Cross Cycles.......................................................... J06 Southern Model Supplies.....................................................B17 Spin Master............................................................................. A35 Splosh.......................................................................................M04 Springfree Trampoline/goba Sports Group...................... C40 Squatter - Iconic Games....................................................... E09 Stern’s Group Pty Ltd........................................................... F32 Team Together Online Pty Ltd........................................... D30 The Play Card Company..................................................MA06 The Scale Modellers Supply................................................. E05 The Sports Goods Export Promotion Council..............K40 The Walt Disney Company Australia And NZ................B05 Tiger Tribe................................................................................ F09 TINNITOTS.........................................................................MA05 TOMY Australia Pty Ltd....................................................... L21 tonies GmbH.........................................................................M38 Top Fun International Company Ltd................................. D06 Toyslink Pty Ltd...................................................................... F34 Toyworld..................................................................................B32 Treelight Toys.......................................................................... G08 Twigg Puzzles.......................................................................... D29 Ty...............................................................................................K22 U. Games Australia.......................................................K02&L01 Ventura Games...................................................................... A02 VR Distribution..................................................................... C02 VTech Electronics (Australia) Pty Ltd............................... A18 We Might Be Tiny...............................................................MA04 Wild Dough............................................................................ H31 Wild Republic Australasia Pty Ltd......................................K06 William Valentine Collection...............................................B41 Windspeed Kites.................................................................... E21 Winning Moves Australia Pty Ltd....................................... F02 Your Wild Books................................................................... D32 Zihan Plastic Industries.......................................................... I04 Zimbler Pty Ltd......................................................................B06 List correct at time of going to press.

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On the following pages, we give readers a snapshot of what some of the Toy, Hobby & Licensing Fair exhibitors will have on show this year when the doors open in February. Artiwood (H05) is an award-winning educational toy company for big imaginations. They represent boutique global toy brands with an eco-friendly focus. In the last five years, the company has grown threefold and been voted one of Australia’s Hot 100 wholesalers by industry peers. Artiwood’s business model is simple. It searches the world for brands that endorse its eco-friendly, heirloom-quality, philosophy at an affordable price. Artiwood

Bensons Trading Company (A22) is an award winning, family-run business, 75+ years strong. Although they are well known for their Showbags across the country they have also developed a full range of products and plush for retail and wholesale covering Australia and New Zealand. They also distribute some of the world’s biggest brands from MGA Entertainment, Just Play and Paladone just to name a few. This year they are showcasing the hottest products across Evergreen, Animé and Pop Culture brands as well as everyday essentials including Electronics, Games, Novelties, Slime, Fidgets, Sensory and Plush. Centy Toys, (F28) a leading Indian toy manufacturer with over 30 years of expertise, has garnered acclaim from the Ministry of Consumer Affairs for adhering to both Indian and global safety standards. Committed to quality, Centy is undergoing rapid expansion to reach the global market, already establishing a presence in Australia, Canada, and Spain. Recent brand licensing agreements with Royal Enfield Motor-

Very few make the cut. Those that do demonstrate a commitment to designing and manufacturing unique, safe, and eco-friendly products. Toy Fair visitors can see the latest educational activity kits from HEADU, an expanded silicone toy offering from Bigjigs and the ever-popular Kinderfeets Tiny Tot trike. The first sample of a stunning new ride-on tractor is also flying in from London. In a world exclusive, Artiwood is showcasing pre-production samples of new toys coming this Christmas from Tolo Toys. This includes new bioplastic characters joining the iconic First Friends collection.

Confetti Blue

Get ready for some serious scent-sational fun at Confetti Blue (J15). They will be showcasing their DIY Perfume Kits that let consumers create their very own delightful scents. But that’s not all – they will be launching their brand new Potion Kit that complements their perfume kits perfectly! It’s time for some seriously awesome and super fun fragrance adventures, just perfect for the young and young at heart. Exhibiting every year since 2020, Connetix (H21) is thrilled to return once again to the Australian Toy, Hobby and Licensing Fair! Showcasing the extensive array of magnetic tile packs, attendees can also expect to witness some exciting up-and-coming additions to the Connetix range.

Centy Toys cycles and Tonka highlight its strategic move into the Licensed Toys industry. With an upcoming showcase at the 2024 Australian Toy, Hobby, and Licensing Fair, Centy aims to captivate local distributors, further solidifying its reputation as a top-quality toy manufacturer.

With a huge range of award-winning, STEAM accredited packs, Connetix is quickly becoming recognized as a leading educational STEAM toy globally. Magnetic tiles are brimming with potential for learning and skill development, and by bringing an exclusive bevel design, enhanced safety features and strong magnets to market, Connetix quality takes open-ended play and

TOTAL LICENSING AUSTRALIA Connetix

learning possibilities to new heights. With a variety of packs including Ball Runs, Transport packs, and so much more, Connetix are the ideal toy for a wide range of ages and abilities, allowing collections to grow with children as they learn and develop. See the range at the Connetix Stand H21 and experience where STEAM learning and open-ended play connect! Embark on a journey of discovery with Eleganter Australia (G06), a premier wholesale supplier of captivating toys. Renowned for their commitment to excellence, they now proudly unveil an expanded range that goes beyond the timeless allure of wooden toys. Dive into their new arrivals and explore the latest additions, including an enticing collection of silicone bath and beach toys, teethers, and feeding essentials for babies. Crafted with care, these items blend functionality with vibrant designs, promising a delightful experience for both parents and little ones. Their commitment to early childhood development extends to their plush toy collection. Designed with soft fabrics, bright colours, and a focus on sensory play, the plush toys cater to

Eleganter

the needs of babies and toddlers, offering comfort and stimulation in equal measure. As part of their commitment to inspiring young minds, Eleganter introduces an engaging range of dig and discover science kits. Perfect for older kids, these kits provide a hands-on approach to learning, sparking curiosity and creativity through interactive play. Visitors can immerse themselves in the excitement of their perennially popular bouncy riders. A hit among kids, these playtime essentials have now expanded into an even more extensive range of designs. Other quality brands at unbeatable prices include Kaper Kidz, Koala Dream, and Tooky Toy. Visitors are invited you to visit their stand at the upcoming Toy and Licensing Fair to view their latest additions to their best-selling lines, promising endless hours of active, imaginative play. At Eleganter Australia, their evolving collection is a testament to their dedication to enriching the world of childhood with innovation, quality, and boundless fun. Goba Sports Group (C40) the owner of the World’s Safest Trampoline, Springfree Trampoline will be at the Toy Fair. The innovative and unique design has revolutionised trampolines for over two decades, not only in Australia and New Zealand but also worldwide. In 2023 the unique opportunity to expand into other outdoor categories emerged and now the business also provides families with safe, fun, high quality products through the brand gobaplay. gobaplay, is fueled by the joy and laughter of families at play and stands for

Goba Sports Group

“go outside and be active”, bringing a contemporary, unique and stylish touch to backyard play with one of a kind climbing structures, interchangeable swing set packages and backyard games. Exhibiting for the first-time in Australia visitors can see first-hand the product ranging for both Springfree Trampoline and gobaplay, plus learn what else is in the pipeline for Australia and New Zealand. Great Games (D26) is an independent Aussie publishing company that is revolutionizing the board game and jigsaw puzzle experience! Making their debut at the Melbourne Toy Fair, they are thrilled to introduce their acclaimed puzzle series, Vizzles (Visual Riddle Puzzles) known for their unique twists and engaging challenges. Vizzles has soared to new heights, emerging as the #1 most funded and popular puzzle series from Australia on Kickstarter.

Great Games Now, for the very first time, Great Games is excited to bring these captivating puzzles to the Australian market. What sets Vizzles apart? Each puzzle in the series features a mysterious secret envelope and 30 mind-bending

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TOTAL LICENSING AUSTRALIA riddles concealed within the exquisite artwork, adding an extra layer of excitement to the puzzle-solving experience. The Great Games booth will showcase not one, but seven distinctive Vizzles titles, each of which has consistently sold out on our e-commerce platform and various marketplaces. Great Games holiday series includes The Day Before Christmas - featuring both a Winter and Summer Christmas adventure. Their public domain literary series includesThe Wonderful Wizard of Oz, Alice In Wonderland and Peter Pan’s Neverland And their first series includes The Mysterious Museum, The Cosy Cinema, The Magic Bookshop In addition to their puzzle series, they are presenting a curated selection of family-friendly games that are not only easy to learn but also quick to play. As a 100% artist-owned company, Great Games places a strong emphasis on breathtaking artwork, ensuring that each product is a visual masterpiece. New games include Fairy God Plumber, Lost In Valhalla and Don’t Let It Die. They will also have accessories featuring their brand new ‘Funky Dice’ - assorted collectible luckydip dice, each being a random unique assortment. At Toy Fair, Jellystone Designs (H11) is where innovation meets excitement. The company believes in turning playtime into an unforgettable Jellystone Design

adventure! Their booth is set to dazzle and delight, showcasing an array of innovative designs that elevate the world of sensory play and learning. Brace yourselves for a sneak peek into our product lineup, featuring creations such as our award-winning DIY Calm

Down Bottles, Sensory Jars, Light Up Characters + Cubes, plus our all-time best-selling and award-winning sensory toys. First in the spotlight are our DIY Calm Down Bottles, designed to transport both kids and adults to a world of creativity, relaxation and mindfulness. They also have Sensory Jars, Light Up Characters, and Cubes where curiosity meets illumination. These light-up products are the ideal toy for fostering children’s exploration, creativity, and cognitive skills in any play space, bath time or on the go. They will also showcase their best-selling safe silicone sensory toys that have won the hearts of countless families around the world. Their sensory toys engage the various senses, ensuring an enriching playtime experience for babies to toddlers and beyond. A new Sydney based business created by husband and wife team Adrian Polley and Young Cho, Jeox (MA02) is presenting their unique board game, Six Cubed. After a few years, and countless protoypes, six cubed was honed and perfected into what it is now, a game that is both simple and hard, serious and fun, all at the same time. With its simple rules, children as young as 10 can easily grasp this game, however with more possible moves than Jeox

chess and go, it is complex enough for adults to enjoy too. Language is no barrier for the basic concept of getting six in a row, and taylored for 2-6 players, six cubed is easily played by various group sizes, making this game perfect for any social setting, and with gameplay time from 30-60 minutes, it can easily fit into all busy schedules. At Jeox, the goal is to bring people around the world back to the table for more family friendly boardgames that all can enjoy.

Kaiko Fidgets (C21) is both a retail online business and also has a wholesale portal, supplying over 200 stores around Australia. Kaiko Fidgets is helping shape the face

Kaiko Fidgets of sensory supports for improved mental health of teens and adults nationally. Kai, aged 17 & co founder is both Dyslexic and Autistic and started making fidgets as a result of being teased for using colourful, kiddie-like fidgets. With a strong focus on function, age-appropriate appeal and durability Kai and his parents design and create a huge range of supports, including tools for harm minimisation, emotional regulation and focus. Kaiko Fidgets is helping shape the face of sensory supports for improved mental health. They are a Melbourne based family business that designs & manufactures purposeful sensory tools with a focus on teens & adults. They were recently featured on Channel 7’s Sunrise program. With a strong focus on function, age-appropriate appeal and durability Kaiko will be featuring

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TOTAL LICENSING AUSTRALIA an extensive range of supports and gadgets ideal for most retail settings. They offer a more edgy collection of gifts and sensory tools and are known for their quality and unique designs. Laser (E27) is Australia’s homegrown technology success story, and

has delivered a wide range of affordable, high-quality products to Australians for 36 years. It continues to innovate under its master brand and a range of sub-brands, private label and licensed products. Its longstanding relationships with Australia’s biggest retailers are testament to its approach to partnerships and ability to consistently deliver value to consumers.

Lilbigworld (MA10) is excited to showcase their latest range of interactive board books designed specifically for toddlers. Their beautiful collection focuses on tactile experiences to help stimulate sensory development and create an engaging learning environment. These books are not only duraLilbigworld

ble and child-friendly but are also rich in educational content, encouraging little ones to explore the world around them through touch, sight, and sound. In addition to their toddler range, they are also launching a new interactive collection aimed at 4-year-olds. This collection takes the interactive experience a step further by incorporating elements that promote problem-solving skills and cognitive development. Featuring vibrant illustrations and captivating storylines, these books are designed to inspire imagination and foster a love for reading at an early stage. The company believes that their interactive books are more than just reading material; they are a gateway to a magical world of learning and discovery for children. Premiering at the Toy Fair is an exciting new bath range from Mizzie the Kangaroo (G33) set to launch later Mizzie the Kangaroo

Polish and accessories for creative kids at playtime. It’s great for gifting and makes the perfect present for birthdays, Christmas or just because! Their makeup products are formulated to wash off with water alone, are safe for sensitive skin & completely non-toxic and our nail polish is a plant-based, quick-drying & long-lasting formula. Products are all handmade in Australia with natural ingredients, non-toxic, not tested on animals and recyclable packing. A proud member of the Australian Toy Association. Last year, Rainbow Pacific (H12) launched a new collaboration with the team at CareFlight, who operate helicopter and fixed wing rescue aircraft across the country. They produced

in 2024. Touch, feel and learn how you can be the first in Australia to stock these fun and engaging products. Born from the vision of Aussie mum, Sandra Ebbott, Mizzie The Kangaroo is designed to empower families in nurturing bright beginnings for little ones. The selection of products range from 100% natural teething toys to sensory board books and fun, educational puzzles and games. Visit Mizzie The Kangaroo at stand G33 and discover Australia’s Original Natural Teething Toy. Oh Flossy’s (I12) mission is to provide safe, natural makeup for kids’ playtime while protecting those precious few years of fun & play. Oh Flossy specialises in Kids Natural Play Makeup, Lip Gloss, Face Paint, Nail

Oh Flossy

Rainbow Pacific

a small scale version of one of their helicopters, which is being used for them as a promotional and fundraising product. Later last year, the company also launched their biggest Australian licensing collaboration with Qantas, to produce an airport playset and small scale vehicles. These have already performed strongly. Shamrock (H29) is a creative product company always striving to develop, innovate and disrupt the

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retail landscape to give their customer’s a competitive advantage. Whether it is toys, art and craft products or adhesives – they always have an eye (and a product) for the creators across the globe. With strengths in designing and developing DIY toy craft kits, at Melbourne, they are showcasing a new range of Barbie and Emoji products alongside Shamrock’s own brand Moochy. Splosh (M04) is a leading wholesaler, distributor and designer of gifting and homewares across Australia and New Splosh

Zealand. Founded in 1999, Splosh now has nearly 4000 stockists as well as an online store. Recognised for their innovative product designs and vast seasonal collections featuring inspiring home décor and gifting solutions for every occasion, Splosh will be exhibiting at the ATA Toy Fair for the first time ever, showcasing their latest and greatest Baby & Kids ranges, including the cult fave SnuggUps®️ and all-new Toasty Hugs®️.

Team Together How does All the Likes deliver hours of fun and help kids become familiar with online safety? Switch on your sense of humour when a wacky action card comes up and be quick to snap all the safety skills cards when two cards displaying the same safety tip come up. All the Likes is also a great conversation starter and … 3 games in 1 deck. Team Together Online creates games and accessories to help kids and teens acquire online safety skills while having lots of fun. They help say goodbye to kids’ boredom and parental anxiety around this topic.

tonies® (M38) is the world’s largest interactive audio platform for children with more than 5.7 million Tonieboxes and 72 million Tonies sold. The intuitive and award-winning audio system has changed the way young children listen, learn, and play independently with its child-safe, wireless, and screen-free approach. The soft cube “Toniebox” has a digital core which is intuitive and easy to use: the audio starts as soon as the “Tonie” audio character, from licensing partners like Disney, Warner, Paramount, Hasbro, Universal and many more are placed to the top of the “Toniebox”. Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding to Australia and New Zealand in August 2024 partnering with Bluemouth Interactive for distribution. 2024 is set to be an a-meow-zing year for VTech Electronics (A18). The leader in infant, toddler and preschool toys VTech develops high-quality, innovative, educational products that enrich children’s development through fun and smart play under the VTech and LeapFrog brands. This year, VTech and LeapFrog are set to release a range of electronic learning toys featuring Gabby and her cat friends from the Gabby’s Dollhouse

Tonies

Team Together Online (D30) will showcase All the Likes, a card game like no other. All the Likes combines fun action cards, catchy designs, and the basic rules of online safety. The game is aimed at children aged 6+.

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TOTAL LICENSING AUSTRALIA Keycraft - The Toy People are dedicated to supporting incredible retailers, whether they are a global brand or an individual store. Keycraft’s years of experience help keep things running smoothly and their enticing range of impulse pocket money and Living Nature realistic animal soft toys are tailored to meet all needs.

VTech Electronics

series. The educational and fun product range will include learning watches, a phone, an interactive on-the-go toy and storyteller featuring character voices, sounds and other fun phrases from the popular Netflix show. Discover our new learning toys, perfect for developing minds and fans of the hit show Gabby’s Dollhouse. New product lines include VTech Gabby’s Dollhouse A-Meow-Zing Phone, VTech Gabby’s Dollhouse Pandy Paws’ Paw-Tastic Watch and Gabby’s Dollhouse Time to Get Tiny Watch, VTech Gabby’s Dollhouse MerCat & Me Onthe-Go and LeapFrog Gabby’s Dollhouse Storytime with Gabby. The range will be available in 2024 and is suitable for ages 3 to 6 years.

WHOT! (just to name a few!) are blasting into 2024 with the hottest new licensed products! Meet them at Stand F02 at this year’s Toy Fair to see their exciting new range, including Sonic the Hedgehog, Super Mario, Squishmallows, and Beetlejuice products - and many, many more!

We Might Be Tiny (MA04) is a carefully road-tested kids tableware range adored by clever families in 40+ countries. Every We Might Be Tiny product delivers on a promise of style, functionality and eco-conscious living.

Yiprose Trading/Pink Poppy (H18) is the # 1 Childrenswear Supplier of fashionable Dress Ups, Hair & Jewellery Accessories, Bags, Beauty Cosmetics, Giftware’s, Room Décor, Novelty, Educational Play Toys & Stationery in Australia. Designed in Australia, Over 1200+ products, including our license brands Disney Frozen, Disney Princess, Disney The Little Mermaid, Disney Junior Minnie, Emma Memma & Claris the Chicest Mouse in Paris by Megan Hess.

Winning Moves (F02), who bring to life family favourite games such as Monopoly, Cluedo, Guess Who?, Pass the Pigs, the Top Trumps range, and

Winning Moves

Windspeed Kites (E21) is Australia’s premier kite supplier to the Toy and Hobby industry. They supply a wide range of kites for children, teenagers and adults backed by a full range of spare parts.They pride ourselves on our excellent kites, their great prices (and margins for you) as well as their legendary service to you, our customers.

Your Wild Books (D32) creates and publishes nature-inspired books and sustainable craft supplies for children aged 3-12 years. Our books help families connect with nature and enjoy more green time and less screen time. Printed in Australia using sustainable materials.

Keycraft are proud to Introduce their brand-new range, Beadz Alive! Dive into an exhilarating world of vibrant colours and mesmerising beads that bring playful shapes to life. From squishy balls to slithering snakes, this collection is an absolute must have for all ages. Amp up the excitement with their branded display stand, free with qualifying orders, creating an enticing area that draws customers in. Discover Keycraft’s Living Nature Range, meticulously crafted for every animal lover. Whether it’s a favourite animal, a cherished pet, or a creature that holds a special place in a heart, the soft toys cater to every sentiment. From a tiny mouse to a giant fluffy polar bear, the collection spans every continent, combining realism and irresistible cuddliness. Proudly eco-friendly, Keycraft transforms post-consumer PET plastic into stuffing, giving these toys a new lease of life. With their 10-year quality guarantee, If a customer’s soft toy has a defect within the 10-year period, they will be entitled to a refund or replacement. Every Living Nature animal isn’t just a soft toy; it’s a friend for life!

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