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Innovative Toy & Game Releases for 2021 During a ‘normal’ year, the toy industry would be showcasing its new innovations and signings around the globe – but as we all know, this has not been a normal year. However, toys and games have proved incredibly resilient during the worldwide pandemic, with exciting news, new deals and creative partnerships exemplifying the fact that play has never been as important. Here, we bring you a snapshot of some of the diverse and exciting products that look set to be popular this year. This year, Spin Master is launching a new range of Batman 12-inch Action Figures, including the Caped Crusader himself, Robin, The Joker, Nightwing, The Riddler and more. Each action figure features 11 points of articulation and detailed comic styling that brings everyone’s favourite Gotham City characters to life. With many to add to the collection, children can let their imagination run wild whilst acting out epic storylines and battles. The new Batman toys will be supported by TV advertising throughout Spring and through a creative, influencer-led PR campaign. Following the success of PAW Patrol’s
Dino Rescue range, the popular preschool brand is launching its Moto Pups line in 2021 with new themed outfits and deluxe vehicles for all 6 pups. The unique motorcycles feature authentic graphics and details, large wheels and a pull-back function that allows the pups to perform wheelies and pawsome stunts. The highlight from the range is the Moto Pups HQ Playset which features exciting sounds, a motorcycle launch ramp and looks just like the PAW Patrol’s actionpacked headquarters from the show.
following its popularity in 2020, PAW Patrol Dino Rescue will be getting another push this year with TV advertising and digital support throughout Spring.
Nick Jr’s PAW Patrol Moto Pups hit screens in March alongside TV advertising, digital support and an influencer-led PR campaign to promote the new range of toys. On top of this, and
Aimed at 3-5 year olds, this will be available from August. A Bluey pool hits retailers in the first half of the year, as well as plush, figurines, and a Bluey Hopscotch Race Card Game set for August. Moose will also be releasing Heroes of Goo Jit Zu DC – Hero Pack; Heroes of Goo Jit Zu DC Mini; Kindi Kids Big Sisters and Kindi Kids Bubble N’ Sing Poppi Pearl and Bonnie Bubbles. Moose also has a wide campaign around Space Jam with much product to debut this year, including Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset. The highly-anticipated movie Space Jam: A New Legacy will release this summer.
Moose Toys has some exciting toys lined up for this year. One of the priority releases from the company is Bluey’s Caravan Adventures, inspired by the “Camping” episode where Bluey meets a new friend Jean Luc, the playset includes an exclusive Jean Luc figure, firepit and food accessories.
Emma Lawrence Designs has announced a new local licensee in the baby toy world. When LeBorne Ltd were searching for an illustrator to create a new range of woodland themed products for babies and young children, they not only found someone with a similar ethos and passion for nature, but
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