TOTAL LICENSING
2021 - It’s all eyes on Rainbow! Rainbow Group steps into 2021 with a strong schedule of launches supporting new and flagship brands, along with a young adult target strategy for their timeless fairies.
WINX CLUB: A CLASSIC BRAND, STRONGER THAN EVER Boasting 17 years in the market, Winx Club has a track record of success and ranks among children’s most broadcast content globally, proving itself as an aspirational girl’s brand delivering empowering storylines and endless potential. Constantly evolving through eight original animated series, two animated series coproduced with Netflix, four TV movies, three theatrical movies and endless consumer products, initiatives and events revolving around the unique style of the brand, Winx Club has stood the test of time and the hardships of 2020 leading lots of long-time and new partners to on board with the brand in 2021 for a year fresh news, both in Italy and across the world. Among the names endorsing the brand since its first debut and continuing their partnership is global food group Ferrero, snack leader San Carlo and chocolate master Zaini, alongside Ravensburger and Clementoni plus toothcare expert Rolly Brush. The core kids target has never ceased to deliver excellent results, and the
supporting marketing and digital activities ensure strong brand loyalty continues, which in turn helpd to deliver new retail partnerships and promotional campaigns, starting with the official Amazon Store and the Toys Center franchise collaborations. To celebrate the engagement of evergreen fans and new audiences stemming from the 2021 live-action chapter of Winx Club, Rainbow has also announced a global marketing and licensing strategy to cover the young adult segment with a vast array of style guides and a look-book to support CP’s, focusing on teenage girls and young women, with an initial specific focus on fashion, accessories, beauty, and make-up.
FATE: UNLOCKING NEW HORIZONS Rainbow is the exclusive CP global licensor of FATE: The Winx Saga, the new Netflix original live action hit for the young adult audiences, available on the platform in 190 countries. The six-episode show re-imagining of the animated saga debuted in January (2021) and quickly established itself as a global ratings success, with a second season of a further 8 episodes already announced. Strong licensing agreements have already been signed with more to follow, which will establish the brand’s position in preparation for further episodes when they hit Netflix screens globally.
Key publishing partners are Mondadori for Italy, Scholastic Books for the USA and English-speaking countries, Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey, AST for Russia and many others. Also, Clementoni (worldwide) and Franco Panini Scuola (Italy) are on board to spread the style of this fresh brand. Among the first deals inked for fashion & apparel is the French licensee Don’t call me Jennyfer. FATE: The Winx Saga follows the coming-of-age journey of five fairies attending Alfea, a magical boarding school in the Otherworld where the girls learn to master their powers while navigating love, adventures, and challenges.
A CAT-TASTIC LICENSING TEAM The pre-school IP 44 Cats has continued to grow with strong ratings and establishing the show as one of the most loved amongst children aged 3 to 7+ years. Since 2018, partners such as Rai Yoyo and Nick Junior have been airing the pawesome adventures of the cutest cats on screen, while deals have been multiplying to reach audiences in 130 countries worldwide through free-to-air, VOD, AVOD and SVOD, and more than 70 licensees have adopted the brand alone in Italy, with sector market leaders in almost every CP category. Marketing and digital actions, promo and retail initiatives are constantly renewed in preparation for a fresh and dynamic 2021 with the official Amazon Brand Store and Toy Center collaborations in Italy. Theme parks Gardaland and Etnaland confirmed their presence for live events and attractions, ready for the season to begin and are looking forward to strong openings.
NEW IPS READY TO SHINE Among the many creative ventures in the pipeline, Rainbow has announced the debut of two new IPs for the Ital-
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