Total Licensing Spring 2021

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TOTAL LICENSING

All Eyes On

Daivd Beckham is keynote Global sporting icon, football club owner, entrepreneur and founder of production company Studio 99, Dsvid Beckham, will deliver the keynote speech at Digital MIPTV MIPTV confirmed David Beckham, global sporting icon, football club owner, entrepreneur and founder of production company Studio 99, as a keynote speaker at Digital MIPTV, which this year takes place exclusively online from 12-16 April. In his first in-depth television industry keynote, Beckham will talk about launching his own production company, his global ambitions for Studio 99, and current projects in production and development for a variety of global networks including A Whole New Ball Game, charting the contemporary history of the Premier League, World War Shoe, a documentary mini-series charting the untold story behind sports brands Adidas and Puma, and the upcoming definitive David Beckham biopic. In Conversation with David Beckham, hosted by award-winning Director and Producer Ben Winston, will take place on Tuesday 13 April at 18.00 CEST, and will be available on catch-up until 14 May. David Beckham OBE is one of the world’s most recognised personalities. After retiring from a football career that saw him play for over 20 years at some of the world’s most successful clubs, David has established himself as a successful entrepreneur, working strategically and creatively with many of the world’s leading brands. His independent brand management operation, DB Ventures, manages a number of partnerships including with Diageo, Adidas, Tudor and EA Sports in addition to overseeing investments such

as Guild Esports plc. In 2018, he fulfilled a lifelong ambition to become an owner of a football club, an opportunity following his time playing for LA Galaxy, and Inter Miami CF began its first season in the MLS last year. In 2019, David founded Studio 99 alongside long-time partners David Gardner and Nicola Howson. Studio 99 is a global production and content studio which focuses on documentary films, series and format development. The company is also a commercial studio and produces a wide range of both editorial and marketing content for global brand clients. Monica Levy, Head of Sales, Federation Kids & Family, spoke to Total Licensing about plans for the upcoming digital show. What are your plans for MIPTV? We have organised quite a few online meetings with clients who are also using the MIPTV digital platform and will be presenting our spring/summer line-up or let’s call it our ‘spring/summer collection’ of TV shows to existing clients and new ones. One such production produced by TeamTO is

While we might not be heading to the Croisette this year, the 12-16 April sees the industry gathering online for Digital MIPTV

Presto! School of Magic (52 x 11’), an animated comedy series based on the n’Wave, StudioCanal’s international hit feature, The House of Magic. Magic is a timeless theme and especially intriguing for children. The series features a band of talented and curious kids who dream of becoming magicians. Star students Dylan and Lisa cannot believe how lucky they are to be part of this new school. Lorenzo, a retired magician of international renown, and his nephew have turned their old mansion into Presto! School of Magic, where Lisa, Dylan and fellow aspiring magicians Nica,Violet and Vincent, learn the tricks of the trade. They all have a different reason for attending the school – but they have one thing in common: a passion for illusion, conjuring and the art of magic! And how have you managed to adapt to a digital show? Of course, like many, we were hoping to get back to the old days where we could have our face to face meetings in Cannes, but you could say we have been incredibly blessed to have such amazing technologies and organisers of shows such as Reed Midem (and others) are doing their best to create these interactive digital markets. For us, we are using this virtual market to set up personal chats and extend our reach to new buyers, especially the SVOD platforms. After so many digital shows and interactive sessions that emerged throughout the course of last year, we are all now very adept at navigating online markets in this manner. How has business been over the last 12 months, and what positives have you noticed that you might not have been expecting? It has been busier than ever. With

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Articles inside

The Licensing International column

1hr
pages 80-129

Hamleys at a Crossroads

4min
page 77

Golden week for Chinese Licensing

6min
pages 75-76

Interview: Daphne Kellerman

6min
pages 73-74

Spotlight on Benelux

14min
pages 69-72

Boat Rocker unveil brand plans

2min
page 68

New Agency and Movie for Kiddinx

4min
pages 66-67

France Market Overview

21min
pages 58-63

Pringles and Mr P reimagined

2min
page 65

Happy Birthday Kazachok

4min
page 64

MIP-TV Digital Preview

8min
pages 55-57

Unlocking and Future-Proofing Ideas

3min
page 54

A Case for Characters in Advertising

8min
pages 51-53

Market roundup

23min
pages 42-48

Navigating New Market Dynamics

4min
page 41

Classics Lead the Way

2min
page 40

Russia

7min
pages 38-39

All Eyes on Rainbow

5min
pages 49-50

Cover Story: Studio 100

5min
pages 36-37

Around the World - a Children’s Survey

14min
pages 31-35

Medialink - Beyond Expectations

10min
pages 16-21

AVOD - The Future Today

2min
page 30

WestEnd Software - Data Everywhere

9min
pages 26-27

India’s Toy Story

2min
pages 24-25

Nastya’s Universe

2min
pages 22-23

Toei Uncover plans for 2021

3min
page 15

Latest in Toys and Games

5min
pages 28-29

Global News

15min
pages 8-14
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