TOTAL LICENSING
Pringles and Mr P – New and improved! Pink Key is buzzing about a total upgrade of the Pringles Style Guide alongside an update on the graphics for the brand and the moustachioed one globally. Pink Key has managed the Kellogg owned brand since the outset of the licensing programme, seeing growth every year driven by licensees including Helix and Roy Lowe, and with brilliant work from retailers such as Primark and H&M. The style guide was highly adaptable
Well …..now, as it turns out and this one is going to provide Pink Key’s licensee and retail partners even more flexibility as well some amazing new graphics, along with a new makeover for the man himself. Richard Pink and the team at Pink Key couldn’t be more delighted ! The new premise for the guide is built around what the brand call the ‘Passion Points’. In other words, it’s the things that the Pringles consumer feel passionate about – where they eat
with flexible use of slogans, colours and fonts, this alongside the distinctive shapes of the can and the chips have been the drivers of the tremendous growth that’s been seen. However things are moving on in the most exciting way!
The new graphics offer licensees bold colours that reflect the colours of the Pringles can. Crucially there is much more of a focus on the shapes that are uniquely ‘Pringles’ – the shapes of the chip, the can, and the bow tie, but best of all Pink Key thinks the ability to represent Mr P himself with the settings that been developed from the Passion Points.
A new licensing style guide is being launched. ‘When!?’ I hear you cry …..
their Pringles and what they like doing while they are eating their favourite chip. The guide is focused on four main areas that are focal points for the brand and its consumers - gaming, sports, music, summertime. There is also a whole section focused on seasonal events such as Halloween and Christmas.
In the new Style Guide he’s a footballer, a gamer, Santa, an Elf and a reindeer and, at Halloween, he’s a vampire! All of this is set against some amazing new backgrounds and designs. Commenting, Richard Pink said, “You can probably tell I like it – I can’t deny I’m very excited and I cannot wait to see some of the new designs making their way into the market.”
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