TOTAL LICENSING The World’s Most Loveable Animals Transcending age, language and culture, Rachael Hale is a globally licensed, $900 million brand that continues to bring joy, emotionally engage, and give back. Its adorable photography, universal appeal, charitable collaborations, trend-forward seasonal style guides, and longstanding partnerships have kept the brand fresh and meaningful to audiences around the world. Rachael Hale’s appeal is especially meaningful now in the UK, and other regions, as pet ownership has exploded since the Pandemic, with 3.2 million households in the UK alone acquiring a pet (many of whom are young people). With those staggering numbers, along with the trust and goodwill that the brand has built for more than 2 decades, it’s no surprise that retailers and customers alike are enthusiastic about Rachael Hale. The brand has historically enjoyed great success with back-to-school programs, gifts, dated & stationery goods, and other categories. In 2022, Rachael Hale will be expanding into rapidly growing sectors including pet products as well as having its own branded page on Amazon.com. In addition to growing its healthy base of licensees, the brand is passionate about giving back. It recently forged a meaningful collaboration with the Humane Society International and the Humane Society of the United States (HS) to license a specially curated collection of images with 50% of net wholesale proceeds from these licensed products going to the HS and its ongoing fight to end animal cruelty. This collection is available for licensing around the world. For more information on this exciting opportunity please contact: denise@edutainmentlicensing.com (+44 7976 242949) edutainmentlicensing.com
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