Total Licensing Winter 22

TOTAL LICENSING Funky Friends returns to the licensing arena for all the 90s girls out there who were slightly obsessed…….!

The 1990s is now the go-to decade for fashion inspiration and trend-led creativity and there is a strong and engaged following in their 20s, right through into their 30s. Many of this demographic will remember this 90s licence first-hand and appreciate the nostalgic appeal.

Originally drawn for use on greetings cards, the Funky Friends, Jessie, Kate and Zoe first appeared on products in 1996 and over the following ten years became the top UK girl brand for the 7- 12 age group.

Funky Friends stationery, bags, giftware, greetings, party, craft, apparel, footwear, cosmetics and bath care sold through retailers including Tesco, Argos, WH Smith, Woolworths, New Look, Superdrug as well as many independent retailers and by 2006 had a value at retail of £40 million.

As the millennial woman has grown older, she has become more reflective of who she once was and of times past and it appears that she is now rushing to get her hands on some nostalgia.

She is thinking back to when she was younger and enjoys reminiscing about her adolescence because we always think of it as ‘simpler’ times devoid of adult responsibilities.

Friends help you celebrate good times and provide support during bad times - they increase your sense of belonging and purpose and recent events have proved, perhaps more than ever before, how empty life can feel without them.

The original fans of Funky Friends are genuinely excited for the return of the brand - the bright, hand drawn, colourful illustrations evoke happy memories and yet the designs look fresh and appealing on loungewear and nightwear, as well as bags, t-shirts and sweats.

For more information on this exciting opportunity please contact: denise@edutainmentlicensing.com (+44 7976 242949) edutainmentlicensing.com