TOTAL LICENSING
The German marketplace KIDDINX MEDIA SIGN TO REPRESENT PIPPI LONGSTOCKING 76 years “young” and as up-to-date as ever! Pippilotta Delicatessa Windowshade Mackrelmint Ephraim’s Daughter Longstocking, or Pippi Longstocking for short is at the core of the brand and, from now on, this adventurous girl will strengthen the licensing portfolio of Kiddinx Media. The licensing agreement between the Astrid Lindgren Company and the Berlinbased licensing company covers the German-speaking region and applies to all categories – except for the publishing sector, which has been the responsibility of the Oetinger publishing group since 1949. Thomas Puchert, Head of Licensing Kiddinx Media said, “I’m a huge Pippi fan myself and am delighted that we can now market this world reknown brand. Pippi Longstocking is the embodiment of strong women who don’t let things get them down and who confidently go their own way. These values are as important in the past as they are today. Even my three teenage children Linda, Luisa and Jakob identify with Pippi Longstocking. To be able to experience the world of Pippi, to bring the brand closer to fans throughout the GSA region and to be able to offer fans something suitable across all platforms, is something very special for me and the entire Kiddinx team.” Cilla Nergårdh, CEO Astrid Lindgren Company: “Ever since the first Pippi Longstocking book was published in Germany back in 1949, the popularity of the character and its famous author has remained intact. “Germany has always been, and remains, one of the key markets for The Astrid Lindgren Company. We are very happy to be able to continue to strengthen our presence in the GSA region and to promote the strong values of the Pippi Longstocking brand together with one of the most renowned licensing agents for the market, Kiddinx Media.” First published in Sweden in 1945, Pippi represented a completely new and different kind of girl character. Not only does she have her own horse, is extraordinarily brave and the strongest girl in the world. She is also selfconfident, funny, spontaneous, helpful, incredibly generous and above all independent. True to the motto: “I’ll make the world as I like it!” Meanwhile, the stories have been translated into more than 70 languages and more than 66 million book titles have been sold worldwide. A new live-action cinema film is currently in development - produced for
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