Warner Bros. Consumer Products in Germany had a great year in 2021. Looney Tunes, in particular were the star of several large licensing agreements. 2022 will be dominated by DC Comics and the Wizarding World Together with August Storck AG, a traditional family business that has been known for its sugar confectionery and chocolate specialties for over 100 years, WBCP has released a Toffifee collection with the Looney Tunes. The successful Looney Tunes edition was launched at Easter. The Looney Tunes were also the star of a major licensing collaboration in the summer of 2021: for the cinema release of Space Jam: A New Legacy with NBA superstar LeBron James, Snipes, one of the leading companies in the area of streetwear and exclusive sneaker models, released a limited collection for the whole family. All 48
items of clothing and accessories were inspired by the Looney Tunes. The urban street style culture of Snipes was combined with the casual charisma of Looney Tunes in an unforgettable collection. Snipes initiated attention-grabbing campaigns with oversized basketballs in Paris, Milan, Madrid, Berlin and Cologne and accompanied it with basketball-inspired games for the community. The winners could win tickets for a pre-screening event in Berlin. The successful Munich fashion designer Philipp Plein also used the popularity of the Looney Tunes for a current luxury fashion collection in 2021. High-quality jackets, T-shirts, cell pho-
ne cases, hoodies and accessories for women, men and children have been available in over 90 stores worldwide and online since September 2021. With the current collections, the cartoon heroes have once again proven their great potential to reach a large target group in a wide variety of product categories. For decades, Bugs Bunny, Tweety and all the other Looney Tunes characters have delighted women, men and children of all ages with charm and wit. The Looney Tunes are among the top licenses from Warner Bros. with over 90 percent brand awareness among children and adults and they enjoy continuous presence in TV, home entertainment, on the big screen and in the gaming sector. The outlook for 2022 shows a strong presence of big blockbusters from the DC comic world and the Wizarding World and brings a reunion with one of the most popular superheroes. Fans around the world can look forward to The Batman on March 4th, with superstar Robert Pattinson in the title role. The starstudded action film also stars Colin Farrell as the Penguin, Zoe Kravitz as Catwoman, John Turturro and Paul Dano. The next highlight for cinemas will follow in April 2022: in Fantastic Animals: Dumbledore’s Secrets, the magical world of Harry Potter returns to the big screen. In addition to Eddie Redmayne, superstar Mads Mikkelsen, Ezra Miller, Jude Law and many other stars play in the longawaited sequel to the series. Black Adam begins on July 29th. The DC World superhero is played by Dwayne Johnson, with Noah Centineo, Sarah Shahi and Pierce Brosnan playing alongside him. Another superhero from DC Comic World will delight fans from November 4, 2022: The Flash. The superstars who star in this action-packed film adaptation include Ben Affleck, Michael Keaton and Ezra Miller. The Warner Bros. cinema year 2022 will end with the highly anticipated sequel Aquaman and the Lost Kingdom starring Jason Momoa, Amber Heard
and Dolph Lundgren, which will hit German cinemas on December 16. With Minions -The Rise of Gru (German theatrical release 30 June) and Jurassic World 3: A New Age (German theatrical release 9 June)), Universal is bringing mega-blockbusters to theaters this year. Summer is turning yellow - because at last there‘s a reunion with the Minions! The little yellow helpers have long since achieved cult status and are now an integral part of pop culture. Universal Consumer Products is pulling out all the stops to support the new feature film with global toy partners Mattel and The Lego Group. The toy collection here includes action figures, building sets, electronics, plush, collectibles and playsets in new designs. Schmidt Spiele is also launching plush novelties and games. Ravensburger and Undercover present puzzles and backpacks in the yellow banana look. The start-up Happybrush is thrilling visitors with its Minions collection, which includes banana-flavored toothpaste, electric toothbrushes and toothbrushes made of bamboo, and Agrarfrost‘s frozen products are also going down well. On numerous stylish textile products, e.g. from Difuzed or Nastrovje Potsdam, the Minions show their best side for the different target groups. Universal Consumer Products supports the franchise throughout the year with campaigns such as Banana Day at Easter, Back to School or Yellow Friday in the run-up to Christmas. The highlight of the year-round campaign is undoubtedly the theatrical release of Minions - In Search of the Mini Boss on June 30, 2022, the sequel to the 2015 hit movie. The theatrical release is accompanied by an unprecedented
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