TOTAL LICENSING
ARTiSTORY Launches Artist Collaborations Programme
Art and Cultural IP specialist ARTiSTORY has taken the next step in its innovative licensing model by launching its artist collaborations programme. The partnerships with living artists will see three-way co-branding between
brands, artists and museums and gives established and emerging artists the chance to draw inspiration from the rich cultural and artistic treasures of the archives of ARTiSTORY’s museum partners, and create fresh, contemporary artwork in their own unique personal style. By bringing together cultural IP, international artists and global brands, ARTiSTORY will further expand museums’ licensing programmes and service the rapid increase in demand for art and cultural IP through its “Artefacts to Merchandise” and digital storytelling model.
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“This is a win-win for everyone.” says Alicia Chen, Country Manager of ARTiSTORY’s Singapore Office who is managing the artists programme. “Artists get the opportunity to be associated with the world’s top museums, brands can provide consumers with access to their favourite artists via uniquely designed products endorsed by museums, and museums can engage new audiences, particularly a younger demographic who follow and support their favourite designers on social media”. Two famous international artists, Ukrainian artist Sveta Dorosheva and British artist Laura Greenan are working on new artwork inspired by ARTiSTORY’s museum partner Dunhuang. Dunhuang was an essential meeting point on the Silk Road for travellers passing between East and West one thousand years ago and this gathering of diverse people and cultures led to the creation of great legacies such as the world-famous stucco sculptures and the murals of Mogao Caves which are now providing rich inspiration for artists to continue the cultural creativity of Dunhuang for a new era. Originally from Ukraine and currently based in Israel, Sveta’s narrative art and detailed illustration reveals her fascination for myth and fairytales. Sveta has published best-selling books
and has been shortlisted twice for the World Illustration Awards. For ARTiSTORY’s artist programme, Sveta is creating canopies, murals, and flying images of Dunhuang taking inspiration from the murals of the Mogao Caves. Laura Greenan’s style has been described as “Jelly Candy Pop Art”. Her vibrant, joyful illustrations include elements of psychedelia, Art Deco and fantasy and she takes influences from the 1960s as well as current popular culture including computer games and films. Laura has previously worked with Vogue Japan, Francis Wren Candle and The Wall Street Journal. She is currently working on creations inspired by Dunhuang’s architecture, canopies and Mojing patterns which will be licensed by ARTiSTORY for cobranded products.
