Total Licensing Winter 22

Page 46

TOTAL LICENSING

The Canadian Marketplace A look at some of Canada’s key players 9 Story reports that their content has reached over 2.5M streams on Kidoodle.TV. The Safe Streaming platform is home to a selection of series from the 9 Story distribution catalog, such as the iconic hit shows Barney and Friends and Angelina Ballerina. Also streaming now on Kidoodle.TV are three series produced by 9 Story’s award-winning animation studio Brown Bag Films, including the animated comedies Almost Naked Animals and Camp Lakebottom, and the co-production

with the Kratt Brothers, Wild Kratts. Kidoodle.TV is a Safe Streaming platform with shows and music handpicked by caring people, previewed to ensure all content is age-appropriate and represents the very best in educational, entertaining, and inspiring stories.Available in over 160 countries, Kidoodle.TV is accessible on over 1000 devices including iOS devices, Android devices, MACs, PCs, and streaming media boxes such as Roku, Apple TV, and Fire TV. On a different note, Plan International, a global organization dedicated to advancing children’s rights and equality for girls, has announced a new partnership with 9 Story Media Group. The two global leaders will bring together their collective resources and expertise to empower girls around the world to become fearless changemakers within their communities. The new partnership kicked off in Canada this past holiday season with

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9 Story Media Group rallying behind Plan International Canada’s Gifts of Hope campaign, an ethical gift giving program that brings tangible goods and vital services to children and families around the world who need them most. Aligned with the organization’s mission to effect positive change for children around the world, 9 Story Media Group will support Plan International’s Girl Power Gift of Hope, which provides girls with nourishment, education and protection as they harness their unique power to shape their own future. The organization has made an initial contribution of $25,000 and has engaged its global employee base of more than 1,000 to join in supporting girls globally. “Joining forces with 9 Story Media Group, who shares our vision of equality for girls so they can reach their full potential, is a powerful way for us to create meaningful, positive change,” said Lindsay Glassco, President & CEO, Plan International Canada. “We’re thrilled to be launching this partnership in a meaningful way, starting with a Gift of Hope and expanding the relationship with a series of impactful initiatives in 2022.” In the new year, Plan International will team up with 9 Story Media Group’s newest hit show Karma’s World, which premiered in 190 countries on Netflix on October 15. Karma’s World – based on a concept devised by Chris “Ludacris” Bridges and inspired by his own daughter – follows Karma Grant, a 10-year-old girl who dreams of

becoming an artist and changing the world with her music. Karma is set to become Plan International’s first-ever animated Celebrated Ambassador and – with a focus on diversity, leadership, creativity and the importance of community – she is well-positioned to engage people, young and old, to become global changemakers. “At 9 Story Media Group, we see it as our responsibility to give back to the global community, particularly when it comes to kids,” said Natalie Osborne, Chief Strategy Officer, 9 Story Media Group. “With Plan International, we share a very similar mission, which is to have a positive impact on the lives of children. We are thrilled to be partnering with Plan International to advocate for girls’ rights and help create real change for children across the globe.” Egeez (egeez.com) is a brand new platform founded during lockdown in Toronto and headed up by founder Nathen Mazri, Pascal Haider and Rutika Malaviya. Nathen explains, “We set out to help cartoons and IPs worldwide disrupt the licensing industry by creating a platform where officially licensed products can be sold directly to fans by licensors and licensees. Basically companies listed on the Egeez platform will only have to ship products – we take care of everything else. As a Nickelodeon licensee, I recognised the pain of licensees suffering from overstock and decided to help reduce their


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Articles inside

Legally Speaking

4min
pages 64-65

New Column* Sustainability

4min
pages 62-63

Lego reaches record heights

5min
pages 60-61

Hong Kong Licensing Show Set for April

2min
pages 58-59

Licensing and the Metaverse

3min
page 56

Gaming with Help for Heroes

2min
page 57

Focus on The Nordics

14min
pages 51-55

Eco-protection from Studio 100

3min
page 50

Canadian market spotlight

14min
pages 46-49

Germany - Peter Hollo’s Groundhog Day

3min
page 34

The Design Experience Framwork

5min
pages 42-43

The German Marketplace

19min
pages 37-41

Artistory launches artist collab programme

2min
page 44

Kiddinx to rep Pippi Longstocking

3min
pages 35-36

Funky Friends

1min
page 33

Interview: Greg Childs OBE

6min
pages 16-19

Moonbug - Creating something special for kids

3min
pages 30-31

Talking Supermasked - unmasking the heroes

3min
pages 26-27

Global news

13min
pages 8-15

Rachael Hale

1min
page 32

Interview: Jeremy Padawar, Jazwares

2min
pages 24-25

Brave Bunnies - a Ukranian export

4min
pages 28-29

Popeye and Olive Oyl in food collabs

6min
pages 20-23
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