TOTAL LICENSING
Eco-Protection and Sustainability at the heart of Studio 100 Media There is a strong shift from bricksand-mortar retail to e-commerce and Studio 100 Media is collaborating closely with its licensees and retailers to enable a successful transition while making sure to stay present in retail to the best extent as possible despite the current challenges. Despite the pandemic, Studio 100 Media has seen positive growth during the last 2 years with brands like Maya the Bee, Heidi, etc. One of the reasons for this is that they guarantee reliable business in certain segments, especially in retail. Studio 100 Media have also developed various initiatives for their IPs to expand into the fashion segment more extensively. They recently inked a deal with Danish sports company Hummel for Maya the
Bee with the first collection shelves in Spring 2022. Studio 100 believes that a strong focus on protecting the environment and creating more sustainable products is absolutely necessary. Studio 100 is preparing to become a lead player in this area, starting with Maya the Bee as a brand ambassador (cooperation with NGOs). Their strong initiative on insect protection, Maya the Bee: Project Poppy Meadow, and sustainability, is reflected in the
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cooperation with German NABU (Nature and Biodiversity Conservation Union) and this was extended in 2021 in Poland with the local NGO OTOP - both initiatives will be repeated in 2022. They are also currently in negotiation with a media partner for Germany and are striving to extend this initiative to other European countries. Studio 100 Media wants to face up to the responsibility it bears through Maya the Bee as an international family and children’s brand for future generations by taking the next steps in its mission for environmental protection and sustainability. Together with Pacoon, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international “Maya the Bee” Eco Trend Book The aim is to inspire licensees to take the first steps towards more sustainable production and responsible use of the resources available today and for the future. The Eco Trend Book provides licensees with background knowledge and shows innovative ways to produce their products in a more environmentally friendly and sustainable way
in terms of design, packaging, and materials. Ecological packaging design is preferred by consumers, as shown by Pacoon’s studies. The experts from Munich and Hamburg have already demonstrated many times how more sustainable packaging concepts can be communicated correctly. In addition, the experts direct and motivate consumers to adopt holistic concepts that generally offer savings potential of more than 10% across the entire process chain. Studio 100’s activities with Maya the Bee will give the brand not only a new positioning according to the current zeitgeist, but will also prove that sustainability in licensing is not just a vision. Their commitment to sustainability continues with SeaBelievers (52 x 11’) – the very first Ecotainment show. Each episode leads kids on an ecoadventure to save the ocean. SeaBelievers is targeted at preschoolers and is the first ever series to represent a whole new genre of eco-tainment. On the movie side, because of the pandemic, the theatrical release of Maya the Bee – The Golden Orb was moved to 2022 by distribution partner Leonine (final release date still TBA). All activities to promote the movie release and Maya the Bee: Project Poppy Meadow in Spring 2022 will boost licensing activities for the brand, giving Studio 100 and its licensees the chance to implement the sustainability aspects from the Maya the Bee Eco Trend Book.. Later in Q3 2022, Studio 100 will be releasing The Hero of Centopia, a movie based on the internationally popular and highly successful brand and hybrid CGI/live-action TV series Mia and me.
