tothepoint property
hi
about us
Our ethos, as our name implies, is all about clear, concise communication. This has real value in today’s business environment, where organisations are constantly competing for attention in an increasingly crowded marketplace. We help our clients differentiate themselves through innovative branding and marketing materials that provide real business benefit. • Design
Consultancy established in 1991 • Independently owned • 12 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do
our offer
Our branding experience and digital media expertise guarantees a consistent local and global presence, reaching, informing and ultimately influencing your audience, whether internal or external.
From a simple identity and web presence to corporate interactive and video presentations, we provide technologically appropriate solutions, designed to excite, clarify and strengthen your message, ensuring you get the results you want.
Client Richardsons Capital LLP / Palazzo Dorottya
Q A
How did we create interest and excitement about a luxury development in a depressed global Dummy copy to go inmarket? here
By selling a lifestyle that communicated the ultimate in luxury living and creating innovativecopy salestomaterials to reflect this. Dummy go in here
Palazzo Dorottya / creating a luxury brand
making a statement / exterior signage & lighting
window graphics
making an entrance / interior signage
materials that sell the lifestyle / marketing literature
materials that sell the lifestyle / marketing literature
materials that sell a lifestyle / marketing literature
innovative interactive sales tools / iPad sales tool
link: Palazzo Dorottya iPad sales tool demo
built in search facility to encourage sales / website
visit: http://www.palazzodorottya.com
Carillion and Richardsons / St Martin’s Quarter
Q A
How did we convince the community and retail sector of Worcester that a previously run-down area of the city should change beyond all recognition?
By creating a brand that was both sympathetic to the city’s rich history and manufacturing base, whilst forward thinking in its application and marketing materials.
a brand for the community
informing the public and retail clients / hoardings
selling the opportunity to potential retail clients / retail brochure
a website communicating the unique retail opportunity / website
visit: http://www.stmartinsquarter.co.uk
commissioning local artists / main entrance to development
commissioning local artists / rear gateway to the development
bespoke innovative lighting and signage solutions / lamposts and flags
commissioning bespoke signage solutions
commissioning bespoke signage solutions
commissioning bespoke signage solutions
commissioning bespoke signage solutions
commissioning bespoke signage solutions
CBRE
Q A
How did we brand the new UK head office of the world’s largest real estate company, to reflect its stature and positioning in the marketplace?
By practising the art of ‘less is more’. An exercise in ultimate restraint was essential in order to create an environment that exuded quality and gravitas.
making an entrance / signage
exterior signage / interior lumisty signage / animated lighting installations
visit: iColour Tiles animated lighting
wayfinding / glass manifestations / wall graphics
Land Securities
Q A
Why did Land Securities choose us to be on their design roster with their reputation for commissioning only the most creative design agencies?
Because we share the same vision in terms of creative led design solutions with equal emphasis on quality, attention to detail and innovation.
literature
exhibitions and hoardings
branding - Christ’s Lane
website
branding
• Reopening of Historic Christ's Lane • Setting a new benchmark for Cambridge www.christslane.co.uk
hoardings
• Zara, H&M and Bank confirmed • 15 stylish apartments in the heart of the city www.lovecambridgeshopping.co.uk
literature
display
case bound books
Hammerson
Q A
How did we help Hammerson win a pitch tender for Swansea Council for the development of a large area of their seafront and city centre?
With a striking ‘no compromise’ concept that clearly communicated how Hammerson would deliver the best sustainable scheme for the area.
Hammerson
tender document
tender document
My birthday began with the water – Birds and the birds of the winged trees flying my name Above the farms and the white horses And I rose In rainy autumn And walked abroad in a shower of all my days Dylan Thomas
no compromise...
...in celebrating swansea
Karen Millen, Jigsaw, Hobbs, Zara, French Connection, Heals, House of Fraser and Hermes, are just some of the aspirational brands we will excite with Swansea’s vision for a complete retail destination.
boulevard width: 7.5m lled y rhodfa: 7.5m
Karen Millen, Jigsaw, Hobbs, Zara, French Connection, Heals, House of Fraser a Hermes, dyma rai o’r brandiau rhagorol y byddwn yn eu cyffroi gyda gweledigaeth fanwerthu Abertawe.
no compromise...
...for retail
no compromise...
A generous, tree lined thoroughfare for leisurely travel, bicycles and people that prefer to walk. With relaxed window shopping, creative studios, cafés and simply watching the world go by. Day will transform into night with a spectacular light wave undulating down the footways.
Ffordd lydan â choed o boptu iddi ar gyfer teithio’n hamddenol, ar gyfer beiciau a phobl y mae'n well ganddynt gerdded. Gyda chrwydro siopau ymlaciedig, stiwdio greadigol, caffis a mwynhau gwylio’r byd yn mynd heibio. Bydd y dydd yn troi’n nos gyda thon drawiadol o olau yn ymdonni i lawer y troedffyrdd.
...on the european boulevard
Harnessing Swansea’s true potential – its waterfront location, its cultural heritage, its people’s ambitions and its status as a destination city. A unique celebration of Welsh identity and creative spirit. Harneisio gwir botensial Abertawe – ei lleoliad glan môr, ei hetifeddiaeth ddiwylliannol, uchelgeisiau ei phobl a’i statws fel dinas gyrch. Dathliad unigryw o hunaniaeth Gymreig ac ysbryd creadigol.
dim cyfaddawdu…ar ddathlu abertawe
03
dim cyfaddawdu…ar gyfer manwerthu
11
dim cyfaddawdu…am y rhodfa Ewropeaidd
19
British Land
Q A
How did we help British Land raise awareness of it’s plans for a signature office building in the heart of Birmingham?
By creating an iconic brand and materials that reflect the height, elegance and natural light that will be the essence of this super structure.
103 Colmore Row
103 Colmore Row
103 Colmore Row
Legal & General
Q A
How did we help Legal & General Investment Management communicate its core services more clearly to its varied clients and audiences?
By designing and producing materials that are specifically targeted to its particular needs whilst also reflecting the strength and stability of the organisation.
fund brochures
core services brochure
digital media
Q A
How do we determine what form of digital media will meet your needs best and achieve maximum return on investment?
By having dialogue, understanding your sector, your audience and the competitive landscape, we ensure the medium suits the message.
website examples
For further information and to view websites, click each box below
1. Palazzo Dorottya
2. Matter PR
3. Impact World
4. Better Bankside
5. CLS Bank
6. 3DReid
7. Montagu
8. Warwick Avenue
motion graphics examples
For further information and to view these in action, click each box below
1. Showreel
2. Informa
3. Eurostop
4. Moneycorp
5. Newsprinters
6. British Science Association
7. The Technology Partnership
8. Sean Hanna
for further information
Simon Hutton Managing Director simon@tothepoint.co.uk Kevin Cox Creative Director kevin@tothepoint.co.uk tothepoint 5 Maidstone Buildings Mews, 72-76 Borough High Street, London, SE1 1GN, UK t +44 (0)20 7378 6999 f +44 (0)20 7378 7399 www.tothepoint.co.uk
55
thank you