What's the point?

Case studies

Q: A:

WHAT ISTHE POINT OF ANY BRAND COMMUNICATION? TO PROVIDE A TANGIBLE BUSINESS BENEFIT.

Client : 3DReid - Merger branding and change management

Q: A: the point: 01

How do you manage the merger of two leading architectural practices, ensuring both staff and clients are positive about change?

By providing a clear, consistent communications strategy and tool kit, helping them achieve staff retention, a top 10 position in UK practices and an increase in recognition of their creativity.

More requests to tender for new projects globally.

Client : Chartered Institute of Public Relations - Brand creation and evolution

Q: A:

How do you actively increase membership numbers for the largest public relations institute in Europe?

the point:

Doubled membership from 5,000 to 10,000.

02

By keeping things fresh, annually evolving the brand, clearly informing candidates of the personal benefit membership brings and how it can be an essential tool for their personal career development.

annual review 2008

enabling The industry to prosper

Client : EDF - West Burton 40 year anniversary book

Q: A: the point: 03

How do you celebrate 40 years of electricity production at West Burton coal-fired power station and provide staff with a feel good factor at a time of change and uncertainty?

By issuing each member of staff with a commemorative book on the life, times, characters and social history of the plant, focused on the people that make the company.

Increased motivation and interest in management initiatives.

Client : EPSRC - Awareness raising campaign

Q: A:

How do you inform politicians and the public of the benefits of £800m in government funding to the Engineering and Physical Sciences Research Council (EPSRC), to ensure future funding?

the point:

Raised awareness and secured continued government funding.

04

By creating a print and digital campaign that clearly communicates the results of EPSRC investment in research, with case studies demonstrating the ‘IMPACT!’ on society and the planet.

Client : Hammerson - Development bid campaign

Q: A: the point: 05

How do you convince Swansea City Council that you are the developer to be entrusted with the ÂŁ300m development of the city centre and waterfront areas?

By producing a bid document that communicates clearly to the council this is a once in a lifetime opportunity, which would be delivered with ‘no compromise’ on quality, service or financial return.

Document commended as a major factor in winning the bid.

Client : Legal & General Investment Management - UK Property Income Fund brochure

Q: A: the point: 06

How do you convince global investors that now is the right time to invest in the UK property market?

With the aid of a bespoke, high quality fund brochure which communicates the selective nature of the fund, the team’s experience and the exclusivity of the offer. Supplied as print and an interactive PDF.

Helped raise ÂŁ175million in the first close' through targeted materials

Client : Newsprinters - Branding and change management programme

Q: A: the point: 07

How do you instil a sense of pride for staff and independence for News International’s new, automated, multi-million pound printing manufacturing plants?

Through a culture change programme that includes workshops with staff and management, naming, identity creation and development of the brand, from print to the workplace environment.

Won the contracts to print the Telegraph and the FT.

Client : Seanhanna salons - Rebrand and communications campaign

Q: A: the point: 08

How do you change the perception of an established hair salon business from a small local chain to that of a luxury brand?

By using a controlled colour palette, sophisticated print techniques and introducing brand consistency across all communications and salons to reflect the quality and pampering of the Seanhanna experience.

Increased footfall by 25% and new customers by 15%.