tothepoint workplace environments
hi
about us
Our ethos, as our name implies, is all about clear, concise communication. This has real value in today’s business environment, where organisations are constantly competing for attention in an increasingly crowded marketplace. We help our clients differentiate themselves through innovative branding and marketing materials that provide real business benefit.
• Design
Consultancy established in 1991 • Independently owned • 12 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do
creating personalities
We bring personality to workplace environments that is reflective of our clients’ values, aspirations and character. We create spaces that help inspire staff, inform and excite visitors and stimulate workforces. The following examples are work we have created for some of our clients with very different personalities. They range from the stylish to the funny, the conservative to the artisan. We hope you enjoy what you see.
CBRE
Q A
How did we brand the new UK head office of the world’s largest real estate company, to reflect its stature and positioning in the marketplace?
By practising the art of ‘less is more’. An exercise in ultimate restraint was essential in order to create an environment that exuded quality and gravitas.
making an entrance / signage
exterior signage / interior lumisty signage / animated lighting installations
visit: iColour Tiles animated lighting
wayfinding / glass manifestations / wall graphics
Yahoo!
Q A
How did we invigorate the interiors of Yahoo!’s global locations whilst reinforcing the brand and providing a sense of regional pride?
By providing thought provoking solutions that either highlight inspirational regional traits or Yahoo!’s core business USP, ‘choice’.
Yahoo! Rolle headquarters
news war vs peace
detail of image to the right
movies super hero vs super villain
detail of image to the right
lifestyle flats vs heels
detail of image to the right
finance bull vs bear
detail of image to the right
Yahoo! Paris / interior graphics
Newsprinters
Q A
How did we instil a sense of pride for staff and independence for News International’s new automated, multi-million pound print manufacturing plants? Through a culture change programme that included workshops with staff and management, naming, identity creation and development of the brand, from print to the innovative workplace environment.
wall graphics
Newsprinters
signage / wall graphics / canvases
Land Securities
Q A
How did we make the interiors of Land Securities offices relevant to individual members of staff whilst also reflecting their individual personalities?
With staff engagement we discovered their personal interests, including reading habits, which we incorporated within the large format graphics.
Land Securities / interiors
Land Securities / interiors
Land Securities / interiors
Calvin Klein / Warnaco
Q A
How did we make Calvin Klein’s London headquarters reflect its rich retail history to visitors whilst at the same time stimulating and motivating staff?
By using large format graphics and manifestations to communicate the milestones in the company’s history, products and its inspirational founder.
Calvin Klein / Warnaco / window graphics
Calvin Klein / Warnaco / core messaging / signage
toilet / toilet /
male
female
disabled toilet
shower canteen copier
toilet / male
shower
toilet / female
01
disabled toilet
02
Calvin Klein / Warnaco
Calvin Klein / Warnaco / timeline graphics
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for further information
Simon Hutton Managing Director simon@tothepoint.co.uk Kevin Cox Creative Director kevin@tothepoint.co.uk tothepoint 5 Maidstone Buildings Mews, 72-76 Borough High Street, London, SE1 1GN, UK t +44 (0)20 7378 6999 f +44 (0)20 7378 7399 www.tothepoint.co.uk
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Now that you’ve experienced a small sample of how we have created and managed the brands for these clients, we hope you can spare 30 minutes to explore what we could do for you. Please call or email Simon or Kevin to arrange a suitable time.
thank you